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The Sustainable Angler

Rick Crawford
Public Lands
Climate Change
Citizens' Climate Lobby
1% For the Planet
Nature-Based Solutions
Nature At Work
Red Drum
California
Public Lands / Conservation
Sustainability
Atlantic States Marine Fisheries Commission
Boundary Waters
Storytelling
Solar Power
The Sustainability Advantage
Fly Fishing
Patagonia
Soul Fly Co.
Conservation
Charleston Climate Coalition

The Sustainable Angler podcast is your go-to source for insightful conversations about sustainability, conservation, and the future of fishing. Hosted by sustainability expert Rick Crawford, who is also the founder of the sustainability consultancy, Emerger Strategies, this podcast features interviews with fishing guides, artists, storytellers, scientists, conservationists, and sustainable busines... more

PublishesMonthlyEpisodes95Founded8 years ago
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Artwork for The Sustainable Angler

Latest Episodes

In this episode of The Sustainable Angler, Emerger Strategies founder and host Rick Crawford sits down with Ross Purnell, Editor in Chief of Fly Fisherman Magazine, for a wide-ranging conversation that covers the past, present, and future of one of f... more

America's public lands & waters are under attack — and what can you do about it.

In this episode of The Sustainable Angler, Emerger Strategies founder and host Rick Crawford sits down with Land Tawney, a 25-year conservation veteran and co-leader of... more

What happens when a fly fishing lodge co-founder decides the community needs more than just great water and great guides? You get Soul Fly Co. — and an event that might just change how the fly fishing world thinks about gathering.

In this episode, h... more

What does it actually take for a fishing or outdoor brand to become B-Corp certified — and how do you prove your sustainability claims without greenwashing? In this episode of The Sustainable Angler, host and Emerger Strategies Founder, Rick Crawford... more

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Recent Guests

Land Tawney
Conservation leader; co-leader of American Hunters and Anglers
American Hunters and Anglers
Episode: EP 94. Washington Just Sold Out the Boundary Waters — 20% of All U.S. National Forest Freshwater — Here's What Anglers Can Do | Land Tawney
Alec Griz Griswold
Co-founder of Soul Fly Co. and Soul Fly Lodge
Soul Fly Co./Soul Fly Lodge
Episode: EP 93. Fly Fishing, Music, Art, & Sustainability | Inside Soul Fly Lodge & Soul Fly Charleston with Alec "Griz" Griswold
Hazel Horvath
Founder and CEO of Ecolytics
Ecolytics
Episode: EP 92. How B-Corp Certification & Sustainability Data Can Transform Your Fishing Brand | Hazel Horvath of Ecolytics
Keith Shattenkirk
Program Officer for Healthy Lands and Waters at Patagonia
Patagonia
Episode: EP 91. Why Public Lands Advocacy Matters for Anglers and Outdoor Brands | Keith Shattenkirk of Patagonia
Al Iannuzzi
Author, Greener Products; President, Iannuzzi Sustainability Solutions
Iannuzzi Sustainability Solutions
Episode: EP 90. There’s No Such Thing as a Green Product (Only Greener Ones) | Al Iannuzzi on Sustainable Product Strategy
Meg Carney
Outdoor and environmental writer; author and podcaster
The Outdoor Minimalist; Forever Chemicals podcast
Episode: EP 89. Waste Audits, Public Lands, PFAS & Avoiding Greenwashing with Meg Careny
Bob Willard
Sustainability expert, author, and speaker; author of The Sustainability Advantage
Author; Speaker
Episode: EP 88. Making the Business Case for Sustainability with Bob Willard
Elizabeth Fly
Director of Resilience & Ocean Conservation at The Nature Conservancy
The Nature Conservancy
Episode: Bridging the Gap Between Nature-Based Solutions and Business: A Special Collaborative Episode with Dr. Elizabeth Fly of The Nature Conservancy & Conversing with Nature Podcast
Paul Hendricks
Executive Director of The Conservation Alliance
The Conservation Alliance
Episode: EP 86. Protecting Public Lands & Nature with Paul Hendricks from The Conservation Alliance

Host

Rick Crawford
Host of The Sustainable Angler, sustainability consultant at Emerger Strategies

Reviews

4.9 out of 5 stars from 50 ratings
  • The SA Podcast

    Rick is a truly a master of this space and has opened the door to meld flyfishing with sustainability through the ever progressing landscape that is the environmental impact upon our planet. His unique insight and professional passion for this subject’s can be seen specifically in the guests he interviews and the articles he publishes. If you love flyfishing and care about the resources you use to pursue your passion you have found a home.

    Apple Podcasts
    5
    The SA Pod
    United States10 months ago
  • l🐡ve it!

    I am coming to this podcast “late”! But I am excited to catch up. Super inspiring. Keep it coming. Also, love the shirt! Beautiful work.

    Apple Podcasts
    5
    LauraRenner
    United States2 years ago
  • Love it!

    Very informative and keep them coming!

    Apple Podcasts
    5
    bcjj bc eomald
    United States4 years ago
  • Perfect podcast

    I’ve been looking for a podcast that brings together environmental issues, people/organizations trying to do something about them, and that actually gives you some hope for the future. I found it in the Sustainable Angler. Easy to listen to, great stories, and genuine guests. Keep up the great work!

    Apple Podcasts
    5
    PtP1st
    United States5 years ago
  • Knowing is half the battle

    This is a great podcast for all anglers and non. I’ve recently been bitten buy the fly fish bug late in life and the thought that my son and younger generations might not have places to go to enjoy the outdoors is sad and scary. This podcast is informative on what’s being done to help our climate and what we can do as individuals.

    Apple Podcasts
    5
    ConcernedAngler
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

High-quality guests and practical takeaways; some episodes could improve audio quality.
Audience-friendly but still rigorous; great for sponsors wanting a purpose-driven outdoors audience.
Insightful mix of policy, conservation, and business strategy keeps listeners informed and inspired.
Consistently actionable and hopeful—good fit for sustainability-minded brands.

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Talking Points

Recent interactions between the hosts and their guests.

EP 74. The Rise of Sustainability Regulations: Green Marketing Claims with James Pollack
Q: But I'm curious to know, why are these companies creating green marketing claims that are available, and what other reasons do they have besides targeting consumers?
Pollack explains that brands are motivated by demand from environmentally conscious consumers, the opportunity to tell an authentic brand story, and the desire to connect product design and operations with sustainability goals, while acknowledging the risk of misleading claims without substantiation and the opportunity to mitigate that risk through third-party verification.
EP 77. The Power of Honest Sustainability Storytelling with Ali Wines
Q: What marketing channels should brands consider, and how should they choose the right medium for their audience?
Know your audience demographics, preferences, and access points; while video is powerful, it's not always the best fit—email or other channels may work better depending on the audience.
EP 77. The Power of Honest Sustainability Storytelling with Ali Wines
Q: Do you have a client success story that illustrates effective sustainability storytelling?
Ali shares work with the Forest Stewardship Council in Canada, highlighting how sustainable forestry practices and biodiversity improvements were communicated through compelling on-site and narrative storytelling.
EP 77. The Power of Honest Sustainability Storytelling with Ali Wines
Q: What are some practical mistakes brands should avoid when telling authentic sustainability stories without greenwashing?
Be honest, avoid overstating impact, collaborate with sustainability teams to substantiate claims, and stay aware of regulatory guidelines like green‑marketing rules in both the US and Canada.
EP 77. The Power of Honest Sustainability Storytelling with Ali Wines
Q: What role does storytelling play in driving real change, and how is it different from just sharing data?
Ali notes that data provides receipts and credibility, but storytelling engages emotions and memory, making people more likely to alter behaviors; the best approach combines both elements.

Audience Metrics

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Frequently Asked Questions About The Sustainable Angler

What is The Sustainable Angler about and what kind of topics does it cover?

The show centers on sustainability, conservation, and the business of environmentally-minded outdoor culture. Across episodes, conversations edge between public lands policy, conservation advocacy, and practical strategies for brands to measure, market, and improve their environmental impact. Guests range from conservation leaders and researchers to business executives and gearmakers, all exploring how stewardship, transparent data, and responsible storytelling can drive meaningful action in fishing, outdoor recreation, and supply chains. A notable strength is its ability to translate complex policy and sustainability concepts into actionable steps for listeners—whether they're anglers, brand leaders, or sustainability practitioners—often h... more

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Which podcasts are similar to The Sustainable Angler?

These podcasts share a similar audience with The Sustainable Angler:

1. WAYPOINTS Fly Fishing Podcast - with Jim Klug
2. Loop to Loop
3. Mill House Podcast
4. Wet Fly Swing Fly Fishing Podcast
5. The Orvis Fly-Fishing Podcast

How many episodes of The Sustainable Angler are there?

The Sustainable Angler launched 8 years ago and published 95 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Sustainable Angler?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on The Sustainable Angler?

Recent guests on The Sustainable Angler include:

1. Land Tawney
2. Alec Griz Griswold
3. Hazel Horvath
4. Keith Shattenkirk
5. Al Iannuzzi
6. Meg Carney
7. Bob Willard
8. Elizabeth Fly

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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