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Artwork for The Small Group Gym Pod

The Small Group Gym Pod

Stuart Aitken
Small Group Personal Training
Personal Training
Gym Ownership
Marketing Strategies
Retention Strategies
Community Engagement
Gym Culture
Her Strength
Community Building
Community Events
Onboarding Process
Client Retention
Fitness Community
Intent 91
Pregnifit
Running a Gym
Client Experience
Lead Generation
Cancellation Policy
Pricing Strategy

The podcast where gym owners who mainly run a small-group personal training model share their stories, struggles, and strategies so you don’t have to figure it out alone.

PublishesWeeklyEpisodes24Founded5 months ago
Number of ListenersCategories
Health & FitnessEducation

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Artwork for The Small Group Gym Pod

Latest Episodes

Previous guest Mike Waywell returns to discuss selling his gym, Steel Habitat in Liverpool, after running it for 12 years.

In this episode, Mike breaks down:

• The 3 questions that determine if your gym is sellable

• The simple valuation formula h... more

Emma Regan didn’t set out to build a multi-site women’s strength brand. She started with a 6-week course in her mum’s back garden… and seven years later she’s leading a team across two sites, supporting 400+ women, and scaling a mission-driven commun... more

Dan Mee is nearing 10 years of running MeeFit, and he doesn’t sugar-coat the parts gym owners usually gloss over.

In this episode, Dan breaks down the hardest stretch of his entire journey: a price increase that triggered a wave of cancellations, a ... more

In this episode, I sit down with Mike Waywell from Gym Ownr to unpack the things he's learned after building and running his own gym, Steel Habitat, for 12 years, and helping 100s of gym owners through his GymOwnr system.

We talk about:

* What he ... more

Chris Travis went from corporate leadership at Amazon to building Seattle Strength & Performance from zero to nearly 1,000 members across four locations — starting in August 2020.

In this episode, Chris breaks down how they engineer community (inclu... more

In this episode, I break down simple, practical ways to differentiate your gym in 2026, without relying on Meta ads, trends, or flashy ideas that don’t last.

We cover:

* Why fixing the small, boring things often has the biggest impact on retention... more

Tony Cottenden went from prison officer to running personal training sessions in a garden shed — and eventually opening a shopfront small-group training gym. In this episode, Tony breaks down the real pros and cons of “going bigger,” why gym ownershi... more

In this episode, I sit down with Jerome Bolze, owner of Madison’s in Haywards Heath – a 400-member, premium small-group gym charging around £900 for its front-end trial.

We get into why Madison’s obsesses over tiny details most gyms ignore, how Jero... more

Key Facts

Accepts Guests
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Number of Listeners
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Recent Guests

Tim Reid
Owner of ETC, a gym focused on building community and culture
ETC
Episode: #13 How Tim Reid Turned Tequila Shots Into a Retention Strategy
George Branford
Owner of Intent 91, a personal training gym
Intent 91
Episode: #2 How This Gym Owner Perfected the 150-Member Model.

Host

Stuart Aitken
The host discussing initiatives for small-group gyms, sharing insights from gym owners and industry experts.

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Talking Points

Recent interactions between the hosts and their guests.

#23 This gym used a £997 programme to fix pricing confidence (w/ Dan Mee)
Q: If you were starting your gym again tomorrow, what would you do sooner?
I would map out exactly where I want to get the business to.
#23 This gym used a £997 programme to fix pricing confidence (w/ Dan Mee)
Q: What's one piece of advice that you'd give to a gym owner if you stuck?
Track numbers and find out if it's a retention issue, a front-end sale issue, or a conversion issue.
#19 From Garden Shed to Shopfront Gym: Tony Cottenden's Story
Q: What would you do differently if you were to start again?
Cottenden would strictly focus on small group training and limit the number of one-on-one clients to improve his work-life balance while maximizing profitability.
#19 From Garden Shed to Shopfront Gym: Tony Cottenden's Story
Q: How did Top Condition come about?
Cottenden transitioned from being a prison officer and PE instructor to working part-time as a personal trainer starting in 2014, which led to the establishment of Top Condition.
#18 Inside Madison’s: Building a Premium Small-Group Gym (w/ Jerome Bolze)
Q: What will you do differently based on some of the experiences you've had?
Focus more on behaviors and attitudes rather than just tools, tactics, and techniques related to running the gym.

Audience Metrics

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Frequently Asked Questions About The Small Group Gym Pod

What is The Small Group Gym Pod about and what kind of topics does it cover?

Focusing on the small-group personal training model in the fitness industry, episodes usually feature gym owners sharing their journeys, challenges, and innovative strategies that underscore the importance of community engagement and personalized service. Key discussions include topics like member retention strategies, effective marketing techniques, the balance between client relationships and business goals, and unique approaches to structuring gym environments that foster inclusivity. The podcast often explores how owners can adapt their offerings based on demographic nuances, such as catering specifically to women or older clients. It likely serves as a valuable resource for those involved in or looking to enter the fitness sector, prov... more

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Which podcasts are similar to The Small Group Gym Pod?

These podcasts share a similar audience with The Small Group Gym Pod:

1. SGPT Marketing
2. The Game with Alex Hormozi
3. SOURCED - by The PFCA & Gym Owner Network

How many episodes of The Small Group Gym Pod are there?

The Small Group Gym Pod launched 5 months ago and published 24 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Small Group Gym Pod?

Recent guests on The Small Group Gym Pod include:

1. Tim Reid
2. George Branford

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