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Artwork for The Small Group Gym Pod

The Small Group Gym Pod

Stuart Aitken
Personal Training
Small Group Personal Training
Marketing Strategies
Gym Ownership
Local Community Engagement
Community Building
Lead Generation
Seminars For Gyms
Client Retention Strategies
Coaching
Online Coaching
Fitness Industry
Retention Strategies
Public Speaking Skills
Gym Culture
Her Strength
Community Engagement
Community Events
Business For Unicorns
Small Group Training

The podcast where gym owners who mainly run a small-group personal training model share their stories, struggles, and strategies so you don’t have to figure it out alone.

PublishesWeeklyEpisodes50Foundeda year ago
Number of ListenersCategories
Health & FitnessEducation

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Artwork for The Small Group Gym Pod

Latest Episodes

Jan Westrik went from running a 200-member CrossFit gym to building a premium small-group personal training facility — losing around two-thirds of his existing members during the transition.

In this episode, we talk about why a busy gym isn't necess... more

James Pratt has built one of the most unusual small-group PT models I've come across.

His 7,200 sq ft headquarters has around 950 members, can coach 30 people an hour and still gives every member individualised programming.

We get into the systems ... more

Nick Winkleman's Sept 26th Edinburgh Seminar Details (4 spots left)

Most gyms barely use email.

And the ones that do often send stuff nobody particularly wants to read.

In this episode, copywriter and marketer Mike Samuels explains how gym owners ... more

Nick Winkleman's Sept 26th Edinburgh Seminar Details (8 spots left)

Tom Buckle thinks about his gym a little differently from most gym owners.

Within a year of opening TBH, he'd fired himself from coaching.

Now, he tries to fire himself from anoth... more

Nick's Sept 26th Edinburgh Seminar Details

Nick Winkelman is one of the world's leading experts on coaching communication and the author of The Language of Coaching.

In this episode, we explore his work through a very specific lens:

How can group ... more

Most gym owners think getting from 100 members to 200 is about finding a better marketing strategy.

Sean McKirdy disagrees.

In this episode, Sean breaks down the lessons he's learned from growing Elevate 98 in Edinburgh from a one-man PT business i... more

How does a gym survive, and thrive, for more than 25 years?

Results Fitness in Santa Clarita, California, has been one of the most respected gyms in the world since 2000.

In this episode, I sit down with Alwyn Cosgrove to unpack what has allowed Re... more

This week I'm joined by Krista Scott-Dixon, one of the most respected coaching educators in the world and author of Applied Nutrition and Coaching: Counselling.

Rather than talking about programming or nutrition, we explore something that's arguably... more

Key Facts

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Recent Guests

Tom Buckle
Founder/owner of TBH Training Studio, operator of TBH gyms
TBH Training Studio
Episode: #48 How TBH Cut Churn From 9% to 5.5% (w/ Tom Buckle)
Nick Winkelman
Coaching expert and guest on the episode
Episode: #47 How to Make Your Coaches Better at Coaching (w/ Nick Winkelman)
Sean McKirdy
Founder of Elevate 98, gym owner and operator
Elevate 98
Episode: #46 The Systems That Allowed Sean McKirdy to Take a 3-Week Honeymoon
Alwyn Cosgrove
Veteran gym owner and coach, guest on the show
Results Fitness / Results Gym
Episode: #45 What 25 Years In Business Teaches You About Running a Gym (w/ Alwyn Cosgrove)
Krista Scott-Dixon
Author of Applied Nutrition and Coaching Counselling
Author (book)
Episode: #44 Coaching Lessons Every PT Should Steal From Therapy (w/ Krista Scott-Dixon)
Lisa Jarratt
Owner of Downham Ladies Fitness, guest sharing expansion journey
Downham Ladies Fitness
Episode: #43 This Women's Gym Added 70 Clients Before it Opened (w/ Lisa Jarratt)
George Branford
Founder/CEO of Hamper and Intent 91
Hamper; Intent 91
Episode: #42 Hiring, Retention & Marketing: A Masterclass w/ George Branford
Michael Keeler
Founder/leader at Business for Unicorns
Business for Unicorns
Episode: #41 What Successful Gym Owners Are Doing Differently in 2026 (w/ Michael Keeler)
Greg Mikolap
Gym owner of Icon (Maidenhead and Gerrard's Cross)
Icon Gym
Episode: #38 Why Running a 4:1 Model Nearly Destroyed My Gym (w/ Greg Mikolap)

Hosts

Stu
Host of The Small Group Gym Pod; frequently discusses gym ownership and SGPT strategies.
Stuart Aitken
Host discussing initiatives for small-group gyms; anchors conversations on community and growth.

Top Health & Fitness Podcasts

Talking Points

Recent interactions between the hosts and their guests.

#43 This Women's Gym Added 70 Clients Before it Opened (w/ Lisa Jarratt)
Q: How do you maintain service quality with rapid growth?
By enforcing one-to-one inductions, using detailed logbooks for each client, and running six-week blocks with staff involvement in program planning and client updates on the gym floor.
#43 This Women's Gym Added 70 Clients Before it Opened (w/ Lisa Jarratt)
Q: What advertising strategy worked best to fill the new space?
A six-week trial offer supported by Meta ads and testimonials, with a simple funnel guiding prospects to sign up for the trial, was highly effective and affordable.
#43 This Women's Gym Added 70 Clients Before it Opened (w/ Lisa Jarratt)
Q: How did you finance the build and fit-out?
Funding came from a grant, cash reserves, and an interest-free loan from a family member, with two-thirds funded by internal financing and the rest covered by external support.
#43 This Women's Gym Added 70 Clients Before it Opened (w/ Lisa Jarratt)
Q: What prompted the move to a larger facility?
The move was to scale the business, provide a more future-proof space, and create capacity to coach more people at once, with plans to expand further via mezzanine space and potentially another floor.
#42 Hiring, Retention & Marketing: A Masterclass w/ George Branford
Q: How do you systemize retention beyond just great coaching?
Implement a structured cadence of goal reviews, formal onboarding, and regular team communication, plus personalized coaching that ties workouts to individual goals, and maintain engagement through ongoing social content featuring coaches and member stories.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Small Group Gym Pod

What is The Small Group Gym Pod about and what kind of topics does it cover?

A concise look at owners and operators of small-group gyms who share practical, battle-tested approaches to building community, sustaining growth, and delivering results for members. Across recent episodes, the conversations center on onboarding new members, retention strategies, pricing decisions, and marketing that emphasizes client outcomes over jargon. Guests discuss turning local relationships into scalable systems—whether through seminar-style education, community-building initiatives, or refining service offerings to fit evolving client needs. A noteworthy throughline is the emphasis on human-centered coaching, authentic member experiences, and pragmatic steps owners can take to differentiate small-group gyms in a competitive market.... more

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Which podcasts are similar to The Small Group Gym Pod?

These podcasts share a similar audience with The Small Group Gym Pod:

1. SGPT Marketing
2. SGPT Marketing
3. Gym Business - Business for Unicorns Podcast
4. ESGfitness
5. Making Money

How many episodes of The Small Group Gym Pod are there?

The Small Group Gym Pod launched a year ago and published 50 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Small Group Gym Pod?

Recent guests on The Small Group Gym Pod include:

1. Tom Buckle
2. Nick Winkelman
3. Sean McKirdy
4. Alwyn Cosgrove
5. Krista Scott-Dixon
6. Lisa Jarratt
7. George Branford
8. Michael Keeler

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