
This week I'm joined once again by Lisa Jarratt from Downham Ladies Fitness, just weeks after opening the doors to her brand-new facility.
We discuss why she decided to move gyms, how she generated 70 new trial members before the doors even opened, ... more
This week I'm joined once again by George Branford from Intent 91 to discuss what's working inside one of the UK's fastest-growing gym businesses.
We dive into the marketing strategies bringing in members today, how George uses AI and sales-call tra... more
In this episode, Stuart sits down with Michael Keeler from Business for Unicorns to discuss what separates thriving gyms from struggling ones in 2026.
The conversation centres around a simple idea: successful gyms aren't usually doing magical things... more
In this episode, Stuart interviews Emma Storey-Gordon (@esgfitness & @afmentors) about personal finance, investing, pensions, and financial freedom for PTs and gym owners.
Emma's core message is simple: Financial freedom isn't about getting rich qui... more
In this short episode, Stuart details some key things that help turn a new client into a long-term member of your gym.
Stuart's email: stuart@theptroadmap.com
Stuart's Instagram: www.instagram.com/stuart__aitken/
This week on the Small Group Gym Podcast, I sit down with Greg Mikolap from ICON to unpack nearly a decade of gym ownership, the realities of scaling small group personal training, and why the model he originally built nearly broke the business.
Gre... more
In this episode, Fionn MacCullagh shares how Tailormade Coaching scaled to 8 locations and more than 850 clients by simplifying its offer, raising prices, systemising referrals and obsessing over retention.
You’ll learn:
* Why Tailormade sells one... more
In this episode, Stuart sits down with Mike Bouranis, owner of Stoked Athletics in Long Island, to unpack how he grew to around 200 members by becoming “Three Mile Famous.”
Mike shares why he moved away from paid ads, how he builds powerful local bu... more
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The show centers on operators of small-group personal training businesses, exploring hands-on tactics for growing member bases, improving retention, and differentiating offerings in a competitive fitness market. Episodes frequently discuss pricing strategy, marketing and lead conversion, community-building, onboarding, and creating exceptional client experiences. Guests share practical insights from real-world gyms—from bootstrapped beginnings to multi-site operations—with a strong emphasis on human-centric coaching, local engagement, and sustainable growth. The format tends to blend tactical how-tos (pricing, seminars, email marketing, referral programs) with broader reflections on culture, onboarding, and the evolving fitness landscape, i... more
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These podcasts share a similar audience with The Small Group Gym Pod:
1. SGPT Marketing
2. Gym Business - Business for Unicorns Podcast
3. UNTAPPED with Spencer Matthews
4. Modern Wisdom
5. Joe DeFranco's Industrial Strength Show
The Small Group Gym Pod launched 10 months ago and published 42 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on The Small Group Gym Pod include:
1. Tim Reid
2. George Branford
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