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The Small Group Gym Pod

Stuart Aitken
Small Group Personal Training
Personal Training
Gym Ownership
Marketing Strategies
Retention Strategies
Community Engagement
Gym Culture
Her Strength
Community Building
Community Events
Onboarding Process
Client Retention
Fitness Community
Intent 91
Pregnifit
Running a Gym
Lead Generation
Cancellation Policy
Pricing Strategy
Referrals

The podcast where gym owners who mainly run a small-group personal training model share their stories, struggles, and strategies so you don’t have to figure it out alone.

PublishesWeeklyEpisodes28Founded7 months ago
Number of ListenersCategories
Health & FitnessEducation

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Artwork for The Small Group Gym Pod

Latest Episodes

What does it really take to grow from one successful training studio to four locations... with more on the way?

In this episode, Stuart sits down with John Farkas, owner of Blue Ocean Fitness and multiple Alloy Personal Training franchises, to talk ... more

In this episode, Alloy Personal Training founder and CEO Rick Mayo breaks down why the most scalable gym model might actually be the smallest. We dig into the logic behind the 150-member “neighbourhood gym” ceiling, the “inverse model” (fewer clients... more

In this episode, I sit down with Rhys Lewis, owner of Totem Fitness — a small-group training gym in Surrey that hit 160 members in under two months after opening on January 5th.

We unpack the thinking behind launching a 1,200 sq ft facility (and why... more

Katie Hughes runs Bodyworks — a small-group training facility in a small Scottish town… and in just 9 months she’s gone from 30 garage-gym members to nearly 120 recurring members, with trials lined up and capacity in sight.

In this episode, Katie br... more

Previous guest Mike Waywell returns to discuss selling his gym, Steel Habitat in Liverpool, after running it for 12 years.

In this episode, Mike breaks down:

• The 3 questions that determine if your gym is sellable

• The simple valuation formula h... more

Emma Regan didn’t set out to build a multi-site women’s strength brand. She started with a 6-week course in her mum’s back garden… and seven years later she’s leading a team across two sites, supporting 400+ women, and scaling a mission-driven commun... more

Dan Mee is nearing 10 years of running MeeFit, and he doesn’t sugar-coat the parts gym owners usually gloss over.

In this episode, Dan breaks down the hardest stretch of his entire journey: a price increase that triggered a wave of cancellations, a ... more

In this episode, I sit down with Mike Waywell from Gym Ownr to unpack the things he's learned after building and running his own gym, Steel Habitat, for 12 years, and helping 100s of gym owners through his GymOwnr system.

We talk about:

* What he ... more

Key Facts

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Similar Podcasts

Recent Guests

Tim Reid
Owner of ETC, a gym focused on building community and culture
ETC
Episode: #13 How Tim Reid Turned Tequila Shots Into a Retention Strategy
George Branford
Owner of Intent 91, a personal training gym
Intent 91
Episode: #2 How This Gym Owner Perfected the 150-Member Model.

Host

Stuart Aitken
Host of the podcast discussing initiatives for small-group gyms.

Top Health & Fitness Podcasts

Talking Points

Recent interactions between the hosts and their guests.

#23 This gym used a £997 programme to fix pricing confidence (w/ Dan Mee)
Q: If you were starting your gym again tomorrow, what would you do sooner?
I would map out exactly where I want to get the business to.
#23 This gym used a £997 programme to fix pricing confidence (w/ Dan Mee)
Q: What's one piece of advice that you'd give to a gym owner if you stuck?
Track numbers and find out if it's a retention issue, a front-end sale issue, or a conversion issue.
#19 From Garden Shed to Shopfront Gym: Tony Cottenden's Story
Q: What would you do differently if you were to start again?
Cottenden would strictly focus on small group training and limit the number of one-on-one clients to improve his work-life balance while maximizing profitability.
#19 From Garden Shed to Shopfront Gym: Tony Cottenden's Story
Q: How did Top Condition come about?
Cottenden transitioned from being a prison officer and PE instructor to working part-time as a personal trainer starting in 2014, which led to the establishment of Top Condition.
#18 Inside Madison’s: Building a Premium Small-Group Gym (w/ Jerome Bolze)
Q: What will you do differently based on some of the experiences you've had?
Focus more on behaviors and attitudes rather than just tools, tactics, and techniques related to running the gym.

Audience Metrics

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Frequently Asked Questions About The Small Group Gym Pod

What is The Small Group Gym Pod about and what kind of topics does it cover?

Content often revolves around the experiences of gym owners operating within a small-group personal training framework. Central themes include community-building, strategies for member retention, and the importance of tailored marketing approaches that resonate with potential clients. Gym owners share their journeys, emphasizing unique methods for client engagement and successful operational models, as well as the challenges faced in the fitness industry, particularly during the evolving landscape impacted by technology and changing client needs. Noteworthy aspects include practical insights into creating supportive environments that prioritize client relationships and nurture a positive gym culture, alongside discussions on maintaining fin... more

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Which podcasts are similar to The Small Group Gym Pod?

These podcasts share a similar audience with The Small Group Gym Pod:

1. SOURCED - by The PFCA & Gym Owner Network
2. Gym Business - Business for Unicorns Podcast
3. The Diary Of A CEO with Steven Bartlett
4. Life On Your Terms with Phil Graham
5. The Rugby Pod

How many episodes of The Small Group Gym Pod are there?

The Small Group Gym Pod launched 7 months ago and published 28 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Small Group Gym Pod?

Recent guests on The Small Group Gym Pod include:

1. Tim Reid
2. George Branford

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