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Artwork for The Small Group Gym Pod

The Small Group Gym Pod

Stuart Aitken
Personal Training
Small Group Personal Training
Marketing Strategies
Gym Ownership
Local Community Engagement
Community Building
Seminars For Gyms
Lead Generation
Client Retention Strategies
Fitness Industry
Online Coaching
Retention Strategies
Public Speaking Skills
Gym Culture
Her Strength
Community Engagement
Community Events
Coaching
Strength Training
Client Retention

The podcast where gym owners who mainly run a small-group personal training model share their stories, struggles, and strategies so you don’t have to figure it out alone.

PublishesWeeklyEpisodes38Founded9 months ago
Number of ListenersCategories
EducationHealth & Fitness

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Artwork for The Small Group Gym Pod

Latest Episodes

In this short episode, Stuart details some key things that help turn a new client into a long-term member of your gym.

Stuart's email: stuart@theptroadmap.com

Stuart's Instagram: www.instagram.com/stuart__aitken/

This week on the Small Group Gym Podcast, I sit down with Greg Mikolap from ICON to unpack nearly a decade of gym ownership, the realities of scaling small group personal training, and why the model he originally built nearly broke the business.

Gre... more

In this episode, Fionn MacCullagh shares how Tailormade Coaching scaled to 8 locations and more than 850 clients by simplifying its offer, raising prices, systemising referrals and obsessing over retention.

You’ll learn:

* Why Tailormade sells one... more

In this episode, Stuart sits down with Mike Bouranis, owner of Stoked Athletics in Long Island, to unpack how he grew to around 200 members by becoming “Three Mile Famous.”

Mike shares why he moved away from paid ads, how he builds powerful local bu... more

In this short episode, Stuart shares some lessons he's picked up since being a customer of an SGPT gym.

In this roundtable-style conversation, Stuart speaks to three gym owners (Stuart MacDonald from True Fitness, Chris Travis from Seattle Strength & Performance and Tim Reid from ETC) who have successfully built youth coaching programs inside their fac... more

What should gym owners actually know about VAT, expenses, business structure, and becoming more tax-efficient? In this episode, Stuart sits down with Gareth from Coach Accounts to break down the money side of running a gym in plain English. They cove... more

I visited Foundry in London and took part in a small-group session. Here are some of the things I learned!

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Recent Guests

Tim Reid
Owner of ETC, a gym focused on building community and culture
ETC
Episode: #13 How Tim Reid Turned Tequila Shots Into a Retention Strategy
George Branford
Owner of Intent 91, a personal training gym
Intent 91
Episode: #2 How This Gym Owner Perfected the 150-Member Model.

Hosts

Stuart Aitken
Host of The Small Group Gym Pod
Stu
Host of The Small Group Gym Pod

Talking Points

Recent interactions between the hosts and their guests.

#23 This gym used a £997 programme to fix pricing confidence (w/ Dan Mee)
Q: If you were starting your gym again tomorrow, what would you do sooner?
I would map out exactly where I want to get the business to.
#23 This gym used a £997 programme to fix pricing confidence (w/ Dan Mee)
Q: What's one piece of advice that you'd give to a gym owner if you stuck?
Track numbers and find out if it's a retention issue, a front-end sale issue, or a conversion issue.
#19 From Garden Shed to Shopfront Gym: Tony Cottenden's Story
Q: What would you do differently if you were to start again?
Cottenden would strictly focus on small group training and limit the number of one-on-one clients to improve his work-life balance while maximizing profitability.
#19 From Garden Shed to Shopfront Gym: Tony Cottenden's Story
Q: How did Top Condition come about?
Cottenden transitioned from being a prison officer and PE instructor to working part-time as a personal trainer starting in 2014, which led to the establishment of Top Condition.
#18 Inside Madison’s: Building a Premium Small-Group Gym (w/ Jerome Bolze)
Q: What will you do differently based on some of the experiences you've had?
Focus more on behaviors and attitudes rather than just tools, tactics, and techniques related to running the gym.

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Frequently Asked Questions About The Small Group Gym Pod

What is The Small Group Gym Pod about and what kind of topics does it cover?

The show centers on operators of small-group personal training businesses, exploring hands-on tactics for growing member bases, improving retention, and differentiating offerings in a competitive fitness market. Episodes frequently discuss pricing strategy, marketing and lead conversion, community-building, onboarding, and creating exceptional client experiences. Guests share practical insights from real-world gyms—from bootstrapped beginnings to multi-site operations—with a strong emphasis on human-centric coaching, local engagement, and sustainable growth. The format tends to blend tactical how-tos (pricing, seminars, email marketing, referral programs) with broader reflections on culture, onboarding, and the evolving fitness landscape, i... more

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Which podcasts are similar to The Small Group Gym Pod?

These podcasts share a similar audience with The Small Group Gym Pod:

1. SGPT Marketing
2. SOURCED - by The PFCA & Gym Owner Network
3. UNTAPPED with Spencer Matthews
4. Gym Business - Business for Unicorns Podcast
5. Lift Free And Diet Hard with Andrew Coates

How many episodes of The Small Group Gym Pod are there?

The Small Group Gym Pod launched 9 months ago and published 38 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Small Group Gym Pod?

Recent guests on The Small Group Gym Pod include:

1. Tim Reid
2. George Branford

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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