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The Small Group Gym Pod

Stuart Aitken
Personal Training
Small Group Personal Training
Marketing Strategies
Gym Ownership
Local Community Engagement
Community Building
Lead Generation
Seminars For Gyms
Client Retention Strategies
Online Coaching
Fitness Industry
Retention Strategies
Public Speaking Skills
Gym Culture
Her Strength
Community Engagement
Community Events
Coaching
Strength Training
Social Media Marketing

The podcast where gym owners who mainly run a small-group personal training model share their stories, struggles, and strategies so you don’t have to figure it out alone.

PublishesWeeklyEpisodes42Founded10 months ago
Number of ListenersCategories
Health & FitnessEducation

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Artwork for The Small Group Gym Pod

Latest Episodes

This week I'm joined once again by Lisa Jarratt from Downham Ladies Fitness, just weeks after opening the doors to her brand-new facility.

We discuss why she decided to move gyms, how she generated 70 new trial members before the doors even opened, ... more

This week I'm joined once again by George Branford from Intent 91 to discuss what's working inside one of the UK's fastest-growing gym businesses.

We dive into the marketing strategies bringing in members today, how George uses AI and sales-call tra... more

In this episode, Stuart sits down with Michael Keeler from Business for Unicorns to discuss what separates thriving gyms from struggling ones in 2026.

The conversation centres around a simple idea: successful gyms aren't usually doing magical things... more

In this episode, Stuart interviews Emma Storey-Gordon (@esgfitness & @afmentors) about personal finance, investing, pensions, and financial freedom for PTs and gym owners.

Emma's core message is simple: Financial freedom isn't about getting rich qui... more

In this short episode, Stuart details some key things that help turn a new client into a long-term member of your gym.

Stuart's email: stuart@theptroadmap.com

Stuart's Instagram: www.instagram.com/stuart__aitken/

This week on the Small Group Gym Podcast, I sit down with Greg Mikolap from ICON to unpack nearly a decade of gym ownership, the realities of scaling small group personal training, and why the model he originally built nearly broke the business.

Gre... more

In this episode, Fionn MacCullagh shares how Tailormade Coaching scaled to 8 locations and more than 850 clients by simplifying its offer, raising prices, systemising referrals and obsessing over retention.

You’ll learn:

* Why Tailormade sells one... more

In this episode, Stuart sits down with Mike Bouranis, owner of Stoked Athletics in Long Island, to unpack how he grew to around 200 members by becoming “Three Mile Famous.”

Mike shares why he moved away from paid ads, how he builds powerful local bu... more

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Recent Guests

Tim Reid
Owner of ETC, a gym focused on building community and culture
ETC
Episode: #13 How Tim Reid Turned Tequila Shots Into a Retention Strategy
George Branford
Owner of Intent 91, a personal training gym
Intent 91
Episode: #2 How This Gym Owner Perfected the 150-Member Model.

Hosts

Stuart Aitken
Host of The Small Group Gym Pod
Stu
Host of The Small Group Gym Pod

Talking Points

Recent interactions between the hosts and their guests.

#23 This gym used a £997 programme to fix pricing confidence (w/ Dan Mee)
Q: If you were starting your gym again tomorrow, what would you do sooner?
I would map out exactly where I want to get the business to.
#23 This gym used a £997 programme to fix pricing confidence (w/ Dan Mee)
Q: What's one piece of advice that you'd give to a gym owner if you stuck?
Track numbers and find out if it's a retention issue, a front-end sale issue, or a conversion issue.
#19 From Garden Shed to Shopfront Gym: Tony Cottenden's Story
Q: What would you do differently if you were to start again?
Cottenden would strictly focus on small group training and limit the number of one-on-one clients to improve his work-life balance while maximizing profitability.
#19 From Garden Shed to Shopfront Gym: Tony Cottenden's Story
Q: How did Top Condition come about?
Cottenden transitioned from being a prison officer and PE instructor to working part-time as a personal trainer starting in 2014, which led to the establishment of Top Condition.
#18 Inside Madison’s: Building a Premium Small-Group Gym (w/ Jerome Bolze)
Q: What will you do differently based on some of the experiences you've had?
Focus more on behaviors and attitudes rather than just tools, tactics, and techniques related to running the gym.

Audience Metrics

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Frequently Asked Questions About The Small Group Gym Pod

What is The Small Group Gym Pod about and what kind of topics does it cover?

The show centers on operators of small-group personal training businesses, exploring hands-on tactics for growing member bases, improving retention, and differentiating offerings in a competitive fitness market. Episodes frequently discuss pricing strategy, marketing and lead conversion, community-building, onboarding, and creating exceptional client experiences. Guests share practical insights from real-world gyms—from bootstrapped beginnings to multi-site operations—with a strong emphasis on human-centric coaching, local engagement, and sustainable growth. The format tends to blend tactical how-tos (pricing, seminars, email marketing, referral programs) with broader reflections on culture, onboarding, and the evolving fitness landscape, i... more

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Which podcasts are similar to The Small Group Gym Pod?

These podcasts share a similar audience with The Small Group Gym Pod:

1. SGPT Marketing
2. Gym Business - Business for Unicorns Podcast
3. UNTAPPED with Spencer Matthews
4. Modern Wisdom
5. Joe DeFranco's Industrial Strength Show

How many episodes of The Small Group Gym Pod are there?

The Small Group Gym Pod launched 10 months ago and published 42 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Small Group Gym Pod?

Recent guests on The Small Group Gym Pod include:

1. Tim Reid
2. George Branford

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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