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SGPT Marketing

HAMPER
Marketing
Intent91
Meta
Small Group Personal Training
Meta Ads
SGPT Marketing
Hamper
Email Marketing
Lead Generation
Meta Platforms
Sales
Brand Messaging
Gym Ownership
Instagram
Referrals
Google
Lead Quality
Google Reviews
Paid Ads
Cost Per Acquisition

Welcome to The SGPT Marketing Podcast! A place where our Founders George & Miles will be sharing their fitness marketing knowledge and wisdom so you can grow your business!

PublishesWeeklyEpisodes106Founded3 years ago
Number of ListenersCategories
MarketingBusinessHealth & Fitness

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Artwork for SGPT Marketing

Latest Episodes

Opening a new SGPT gym? The work starts well before you open the doors.

In this episode, Miles shares the approach that Hamper's own personal training gyms, INTENT91, are using to launch their latest location, focusing on one of the most important p... more

Book a discovery call with Hamper here!

In-person sales might give you a higher conversion rate, but does that actually mean you're making more sales?

In this episode, George breaks down the difference between selling your front-end programme in pe... more

In this special webinar replay, Miles and George share the marketing playbook they’re using to help SGPT gyms generate more leads, improve lead quality and continue growing throughout 2026.

With the fitness market becoming increasingly competitive, ... more

What does a successful SGPT gym owner's calendar actually look like?

In this episode of the SGPT Marketing Podcast, George Branford shares the weekly priorities that have helped him grow INTENT91 from 1 gym to 5 locations, while building systems tha... more

Key Facts

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Recent Guests

Jack Anderson
Founder of Cotswold Training Club
Cotswold Training Club
Episode: Gym Owner Interview: Cotswold Training Club
Phil Graham
Entrepreneur and marketing mentor known for Fitness Entrepreneur and Life on Your Own Terms
Fitness Entrepreneur / SGPT Marketing
Episode: An Interview with Phil Graham
Ali Turpie
Founder of Calm and Chaos
Calm and Chaos
Episode: An Interview with Ali Turpie
Sacha Harding
Founder and owner of SHIFT Personal Training
SHIFT Personal Training
Episode: An Interview with Sacha Harding
Pete Dupuis
Founder of Cressey Sports Performance and guest on the episode
Cressey Sports Performance
Episode: An Interview with Pete Dupuis
Adam Wright
Founder of The Barn Gym
The Barn Gym
Episode: Gym Owner Interview: 1 to 5 gyms in 12 Months
Luke Turner
Guest interviewed about his gym growth journey and T2Fit model
T2Fit
Episode: An Interview with Luke Turner
Mark Fisher
Founder of Mark Fisher Fitness and Business for Unicorns; founder/leader in gym business coaching
Business for Unicorns; Alloy Personal Training; former Mark Fisher Fitness
Episode: An Interview with Mark Fisher
Jean-Claude Vacassin
Guest interviewee; founder/leader associated with W10, Foundry and IFBA
Foundry / IFBA (investors/partners)
Episode: An Interview with Jean-Claude Vacassin

Hosts

George Branford
Co-founder of Hamper and co-host/primary speaker on SGPT Marketing-related content; frequently cited across episodes with affiliations to Hamper / Intent91 and SGPT Marketing.
Miles
Co-founder of Hampa and Intent91; host of SGPT Marketing Podcast; frequent presenter of marketing strategies for gym growth and client acquisition.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Live Webinar: Q&A from Gym Owners
Q: How would you handle a lead who is insistent on not meeting in person and wanting you to email, message them the price first?
Recognize not every lead is the right fit; have a structured process where you guide them through a conversation to assess fit before sharing prices, and if they resist, gracefully decline and focus on leads that align with your process.
An Interview with Ali Turpie
Q: What is your day-to-day reality as a new gym owner, and what non-negotiables keep you going?
He cites training as a non-negotiable, maintaining a disciplined schedule, and balancing admin with coaching to stay energized and effective, acknowledging the long days but valuing personal upkeep to sustain the business.
An Interview with Ali Turpie
Q: What took long from signing the lease to opening the doors, and what was hardest about that process?
Ali describes delays due to construction, the slow pace of the build, and the need to open for cash flow, concluding that understanding a realistic timeline and maintaining momentum was key to getting recurring revenue.
Gym Owner Interview: Cotswold Training Club
Q: If you cast your mind back 12 months, what one piece of advice would you give gym owners starting out or in a similar position?
Endure the tough times because there are many moments when it feels overwhelming, and the highlights often come at a high trade-off. The most consistent advice is to keep digging, stay committed, and push through despite the obstacles because long-term success hinges on perseverance and steady progress rather than quick wins.
Gym Owner Interview: Cotswold Training Club
Q: You opened out with 40 members. How did you get those 40 members, and have you progressed from 40 to 110 recurring with 25 on a trial?
We launched with a pre-launch using paid ads to let people know we were moving to the area and what we offered. We had a strong early pipeline and a clear market focus after working with a branding consultant, which helped us identify our ideal member and craft a compelling offer. We built a repeatable sales process with a scripted sequence, tracked monthly leads and trial conversions, and aimed for a manageable but ambitious growth trajectory. The combination of clear targeting, a strong pre-launch, and a structured sales process enabled us to grow from 40 to 110 active members with 25 on trial, while maintaining a plan to reach 150 active members.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About SGPT Marketing

What is SGPT Marketing about and what kind of topics does it cover?

This show focuses on practical fitness marketing and business systems for small to mid-size gym operators, primarily SGPT (small-group personal training) gyms. Across episodes, listeners encounter hands-on tactics for pricing, sales processes, lead generation, retention, and multi-location scaling, all anchored in real-world numbers and client cases. The conversations emphasize measurable ROI, holistic marketing across channels, and building scalable operations—often highlighting agency-led frameworks and live webinars as ways to implement proven strategies. A notable thread is the emphasis on disciplined messaging, consistent processes, and the value of referrals and local community efforts to sustain growth beyond paid ads. Those seeking ... more

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Which podcasts are similar to SGPT Marketing?

These podcasts share a similar audience with SGPT Marketing:

1. The Small Group Gym Pod
2. Gym Business - Business for Unicorns Podcast
3. Fitness Business Musings with Mark Fisher
4. The Game with Alex Hormozi

How many episodes of SGPT Marketing are there?

SGPT Marketing launched 3 years ago and published 106 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact SGPT Marketing?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on SGPT Marketing?

Recent guests on SGPT Marketing include:

1. Jack Anderson
2. Phil Graham
3. Ali Turpie
4. Sacha Harding
5. Pete Dupuis
6. Adam Wright
7. Luke Turner
8. Mark Fisher

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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