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Artwork for Gym World Worldwide

Gym World Worldwide

John Franklin
Fitness Industry
Kilo
Gym Management
Crossfit
Personal Training
Gym Ownership
Semi-Private Training
Client Retention
Marketing Strategies
Covid-19
Marketing
Lead Generation
Community Building
Member Retention
Real Estate
Branding
Gym Profitability
Fitness Industry Trends
Hyrox
Powerlifting

Gym World is a weekly show about making money in the fitness industry. Join the co-founders of Kilo, John Franklin and Mateo Lopez, as they interview some of the industry's most successful entrepreneurs.

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Artwork for Gym World Worldwide

Latest Episodes

🌎 Chris McMahon, Kilo's Content and Partnerships Specialist, joins Mateo for a rapid-fire tier-list episode ranking 15 of the most common gym growth strategies from S-tier to F-tier; covering everything from referral programs to six-week challenges.... more

🌎 Greg Morrone , owner of The FIT Lab in Hoboken, NJ, joins Mateo to break down the "PT-first" onboarding model that converts 90-95% of leads, and the hospitality lessons from his years in nightlife that shaped a gym with a stellar community.

P.S. ... more

🌎 Erik Zeyher , owner of Warlock CrossFit in Poughkeepsie, NY, joins Mateo to break down how his semi-private program grew into a $20-25K/month revenue stream and the story behind Help First Fitness, the personal training studio he built inside a lo... more

🌎 Josh Maranian, owner of Regen Fitness Club in Fort Collins, Colorado, joins Mateo to break down how he built a semi-private training gym out of his garage and grew it into a 40-member facility in just one year. They get into his 4:1 semi-private m... more

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Recent Guests

Kilo Chris
Special guest, collaborator and friend of the hosts
Kilo
Episode: Every Major Gym Business Growth Strategy S-F Tier Ranking
Greg Morrone
Gym owner (FIT Lab) and guest on the episode
FIT Lab
Episode: How Greg Morrone Converts 90% of Leads With a $400 Onboarding Offer
Erik Zeyher
Owner of Warlock CrossFit; involved with Help First Fitness; sales for TwoBrain
Warlock CrossFit / TwoBrain
Episode: Erik Zeyher's $20K/mo semi-private playbook
Josh Maranian
Owner of Regen Fitness Club, Fort Collins, Colorado
Regen Fitness Club
Episode: Josh Maranian: From Layoff to 40-Member Gym in One Year
Corey Lewis
Owner of Extra Mile Fitness
Extra Mile Fitness
Episode: Corey Lewis: Why Your Canceled Members Are Your Best Source of New Leads
Karen Stephenson
Owner of Hammock Coast CrossFit, CrossFit affiliate in Pawleys Island, South Carolina
Hammock Coast CrossFit
Episode: Karen Stephenson: How She Built a Thriving Community Later in Life
Matt Becker
Attorney and founder of Gym Lawyers, a national law firm focusing on fitness industry clients
Gym Lawyers
Episode: The Legal Mistakes That Kill Gym Sales (With Matt Becker of Gym Lawyers)
Rich Thaw
Founder of EMPWR Fitness and Sports Performance Training
EMPWR Fitness
Episode: How Rich Thaw Grew EMPWR Fitness 40% Using Referrals and Sell-by-Chat
Michael Ranfone
Co-founder, RTS Health/RTS CT
Ranfone Training Systems
Episode: How Ranfone Training Systems Is Reinventing Preventive Healthcare

Hosts

Mateo Lopez
Host of Gym World Worldwide and co-founder involved in interviewing industry leaders and sharing gym growth strategies.
John Franklin
Co-host with Mateo Lopez, leads discussions on profitability, branding, and operations in fitness businesses.

Reviews

5.0 out of 5 stars from 24 ratings
  • Fun and informative

    This podcast is fun and informative. It takes a deep dive with certain gym and small business owners. It’s helpful for anyone trying to start a small business, but particularly helpful for those who own, operate, hoping to operate a fitness or health and wellness driven business. They focus on key business terms to bring it to an audience both at a high-level, but also in a practical way where you can actually learn and implement changes for your business. Keep it up

    Apple Podcasts
    5
    Justin T Silverlake
    United States2 years ago
  • Amazing show!

    Such a great show if you’re looking to learn how to run a successful gym. The way they interview successful gym owners and dig into what they’re doing to have a profitable business is so insightful. I’ve learned so much. I listen to a lot of podcasts and this is easily the best one. Appreciate all you guys do and couldn’t recommend this show more.

    Apple Podcasts
    5
    Plyofreak
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Shows are praised for covering a breadth of topics from branding to real estate with real-world examples.
Quality guests and actionable takeaways are consistently highlighted by reviewers.
Listeners appreciate deep, practical dives into gym ownership and growth strategies.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

Erik Zeyher's $20K/mo semi-private playbook
Q: How did you introduce semis—internal launch first or external outreach?
We started with one session publicly after some pre-seeding weeks of communications; initially invited internal members, then broadened; the approach included emails and Facebook posts to test interest before rolling out more broadly.
Erik Zeyher's $20K/mo semi-private playbook
Q: Tell us a little bit about your space and how semis are laid out in terms of physical setup.
The space has about 6,000 square feet total with 3,000 for classes; the semi-private area is about 2,000 square feet with four racks set up for four-person semi groups, plus an overlap area for bikes and overflow.
How Greg Morrone Converts 90% of Leads With a $400 Onboarding Offer
Q: Why six one-on-one sessions for onboarding?
Because six sessions give coaches ample time to build rapport, create tailored notes, and ensure that newcomers are set up to progress effectively when they move into small groups, reducing the risk of members feeling lost.
How Greg Morrone Converts 90% of Leads With a $400 Onboarding Offer
Q: Remind listeners what the model is at FIT Lab.
FIT Lab uses a PT-first model where beginners or those coming off a layoff start with a starter program consisting of six one-on-one sessions for onboarding, which then leads into small groups to maximize value.
Corey Lewis: Why Your Canceled Members Are Your Best Source of New Leads
Q: How do you ensure new hires stay engaged and grow within the gym over the first year?
We implement a belt-based development system with weekly or bi-weekly check-ins, career roadmaps, and structured onboarding that scales from a three-month internship to broader coaching responsibilities, ensuring clarity and motivation.

Audience Metrics

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Frequently Asked Questions About Gym World Worldwide

What is Gym World Worldwide about and what kind of topics does it cover?

This show centers on turning fitness expertise into profitable ventures, with a steady focus on practical, systems-driven business growth for gym owners and operators. Episodes cover topics like AI-enabled marketing and EEAT-informed websites, branding that shapes member trust, real estate strategies for expanding gym footprints, and scalable coaching models such as Hyrox camps and semi-private programs. Guests span gym founders, branding experts, and fitness-tech leaders, offering actionable tactics on onboarding, pricing, retention, and revenue diversification that listeners can adapt to both small studios and multi-location brands. The format tends to blend experiential anecdotes with concrete frameworks, making it a potentially valuable... more

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Which podcasts are similar to Gym World Worldwide?

These podcasts share a similar audience with Gym World Worldwide:

1. Run a Profitable Gym
2. Fitness Business Musings with Mark Fisher
3. Gym Business - Business for Unicorns Podcast
4. WTF Gym Talk
5. Gym Business Coach Podcast

How many episodes of Gym World Worldwide are there?

Gym World Worldwide launched 4 years ago and published 183 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Gym World Worldwide?

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What guests have appeared on Gym World Worldwide?

Recent guests on Gym World Worldwide include:

1. Kilo Chris
2. Greg Morrone
3. Erik Zeyher
4. Josh Maranian
5. Corey Lewis
6. Karen Stephenson
7. Matt Becker
8. Rich Thaw

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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