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Artwork for Gym World Worldwide

Gym World Worldwide

John Franklin
Fitness Industry
Crossfit
Marketing Strategies
Personal Training
Gym Management
Sports Performance Training
Madabolic
Gym Acquisition Strategies
Fitness Industry Trends
Senior Fitness
Small Business Strategies
Community Engagement
Franchising
Cressey Sports Performance
Annex Sports Performance Center
New Jersey
Kilo
The Garage Gym
BOLT Fitness
Small Group Training

Gym World is a weekly show about making money in the fitness industry. Join the co-founders of Kilo, John Franklin and Mateo Lopez, as they interview some of the industry's most successful entrepreneurs.

PublishesWeeklyEpisodes165Founded3 years ago
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Artwork for Gym World Worldwide

Latest Episodes

🌎 This week, John chatted with AJ Schrag about how a simple Canva flyer turned into HYROX camps with 70–80 athletes per session and nearly $100K in new revenue for Catalyst Movement. We also break down the training pod model that allows one coach to... more

🌎 Mateo sat down with Boris Kezic, founder of Metcon Creative, to break down what gym owners often get wrong about branding. Boris explains why your brand isn’t just your logo or website. Your brand is the feeling people get from every interaction t... more

🌎John recently sat down with Joe Baglione of Catalyst Movement to break down how he turned HYROX into an extra $80K–$100K a year—without adding more memberships. From packing out Sunday camps to building a full HYROX season around one race, Joe shar... more

🌎 This week, Mateo chatted with Isaac Morgado (@isaac.morgado), owner of MVMT Strength in London, Ontario. Most gym owners know they should be posting. Isaac explains how he does it consistently in about 30 minutes a week. After crossing $1M in annu... more

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Recent Guests

AJ Schrag
Hyrox coach and gym owner
Catalyst Movement; Lifetime
Episode: This coach fills 80-person HYROX camps
Boris Kezic
Founder of Metcon Creative
Metcon Creative
Episode: What gym owners get wrong about branding
Joe Baglione
Owner of Catalyst Movement and experienced gym coach.
Catalyst Movement
Episode: This Gym Owner Turns HYROX Into $100K a Year
Isaac Morgado
Owner of MVMT Strength and active content creator
MVMT Strength
Episode: Steal this gym owner’s social media strategy
Sean Sharon
Owner of Prevail Strength and Fitness
Prevail Strength and Fitness
Episode: From shared space to two locations
Wayne Li
Owner of Training Day Gyms, who transformed a failing squash court into a successful gym operation
Training Day Gyms
Episode: How a 22-year-old built a $6M gym from scratch
Dave Appel
Chief Health and Fitness Officer at KORB Health Group
KORB Health Group
Episode: Why gyms need medical integration now
Nick Palladino-King
Co-founder and CEO of Tribe Fitness
Tribe Fitness
Episode: This gym keeps 95% of its members
Ben Lucas
Former owner of Flow Athletic and head coach of the Sydney Marathon
Sydney Marathon
Episode: He built Australia’s top gym, then sold it

Hosts

John Franklin
Host of Gym World Worldwide
Mateo Lopez
Host of Gym World Worldwide

Reviews

5.0 out of 5 stars from 22 ratings
  • Fun and informative

    This podcast is fun and informative. It takes a deep dive with certain gym and small business owners. It’s helpful for anyone trying to start a small business, but particularly helpful for those who own, operate, hoping to operate a fitness or health and wellness driven business. They focus on key business terms to bring it to an audience both at a high-level, but also in a practical way where you can actually learn and implement changes for your business. Keep it up

    Apple Podcasts
    5
    Justin T Silverlake
    United Statesa year ago
  • Amazing show!

    Such a great show if you’re looking to learn how to run a successful gym. The way they interview successful gym owners and dig into what they’re doing to have a profitable business is so insightful. I’ve learned so much. I listen to a lot of podcasts and this is easily the best one. Appreciate all you guys do and couldn’t recommend this show more.

    Apple Podcasts
    5
    Plyofreak
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Interviews with proven gym owners are incredibly actionable and insightful.
Great mix of branding, marketing and operations advice.
Loved the practical takeaways for growing a gym business.
Listeners appreciate real-world examples and transparent lessons from guests.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

What gym owners get wrong about branding
Q: What are the practical steps gym owners can take to diagnose and improve their brand quickly?
Identify three people in the business to ask about perceived brand and experience, define core and permission-to-play values, and ensure language and customer interactions consistently reflect those values before investing in visuals.
What gym owners get wrong about branding
Q: How do branding and marketing relate to each other in a gym business?
Branding is the definition of what the gym stands for and the experience it promises; marketing is the amplification that communicates that definition to the right audience and should be aligned with authentic experiences.
What gym owners get wrong about branding
Q: What are people missing when they think about branding for gyms?
Boris explains that owners often focus on visuals like logos and fonts; the real work is defining the brand strategy—values, beliefs, and the experiential promise—before translating it into visuals and copy.
This Gym Owner Turns HYROX Into $100K a Year
Q: How did you start offering Hyrox at your gym?
A coach from a nearby gym approached Joe to run Hyrox classes, which made sense as he struggled to implement a clear direction for their existing boot camp class.
This Gym Owner Turns HYROX Into $100K a Year
Q: How did you get into Hyrox?
Joe initially hated running but decided to try Hyrox to understand it better for his gym. He felt it was important to experience it firsthand to effectively coach others.

Audience Metrics

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Frequently Asked Questions About Gym World Worldwide

What is Gym World Worldwide about and what kind of topics does it cover?

This show centers on turning fitness businesses into profitable ventures, with a focus on gym ownership, branding, and growth strategy. Episodes frequently cover revenue-generation models, member retention, community-building, social media leads, and occasionally the integration of broader wellness trends. Noteworthy is a pattern of interviewing practical, hands-on gym owners and industry experts who share actionable tactics, real-world case studies, and candid lessons from scaling or refining fitness brands. The format seems to blend business commentary with coaching-style guidance, making it helpful for aspiring gym owners, operators, and marketing pros seeking concrete takeaways and credible guest perspectives.

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How many listeners does Gym World Worldwide get?

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Which podcasts are similar to Gym World Worldwide?

These podcasts share a similar audience with Gym World Worldwide:

1. Run a Profitable Gym
2. Fitness Business Musings with Mark Fisher
3. Gym Business - Business for Unicorns Podcast
4. WTF Gym Talk
5. Gym Business Coach Podcast

How many episodes of Gym World Worldwide are there?

Gym World Worldwide launched 3 years ago and published 165 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Gym World Worldwide?

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What guests have appeared on Gym World Worldwide?

Recent guests on Gym World Worldwide include:

1. AJ Schrag
2. Boris Kezic
3. Joe Baglione
4. Isaac Morgado
5. Sean Sharon
6. Wayne Li
7. Dave Appel
8. Nick Palladino-King

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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