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Artwork for Gym World Worldwide

Gym World Worldwide

John Franklin
Fitness Industry
Kilo
Gym Management
Crossfit
Personal Training
Gym Ownership
Semi-Private Training
Client Retention
Marketing Strategies
Marketing
Covid-19
Lead Generation
Community Building
Member Retention
Hyrox
Branding
Real Estate
Online Coaching
Gym Profitability
Fitness Industry Trends

Gym World is a weekly show about making money in the fitness industry. Join the co-founders of Kilo, John Franklin and Mateo Lopez, as they interview some of the industry's most successful entrepreneurs.

PublishesWeeklyEpisodes198Founded4 years ago
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Artwork for Gym World Worldwide

Latest Episodes

🌎 Jen Markwardt, co-founder of Flourish Nutrition Coaching and co-owner of Standpoint Strength, joins Mateo and Kilo CEO Kaleda Connell to break down how she built an online coaching business for women 35 to 55, including how she chose her niche, ho... more

🌎 Haylin Alpert, owner of Core Principles Personal Training in Stamford, Connecticut, returns to the show to break down how he built a sold-out, $750K-a-year gym for people 50 and older inside a corporate office building, and how he’s preparing to o... more

🌎 Nate Muller, owner of Green Lake Strength and Polaris Strength, gives Mateo a tour of his second location and breaks down how his large group gym brings in $130-140K a month, including his 90-second coach rule, progressions instead of scaling, and... more

🌎 Chris Travis, founder of Seattle Strength and Performance, joins Mateo to break down how he runs five (soon seven) small group training gyms with just two or three staff each, keeps staffing costs around 30% of revenue, and spends $5-6K a month on... more

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Recent Guests

Jen Markwardt
Co-founder of Flourish Nutrition Coaching and co-owner of Standpoint Strength
Flourish Nutrition Coaching
Episode: What Women Actually Want From Fitness with Jen Markwardt
Haylin Alpert
Owner of Core Principles Personal Training, a gym serving adults over 50
Core Principles Personal Training
Episode: Haylin Alpert on Why He’s Opening a Second Gym for Adults Over 50.
Nate Muller
Owner of Green Lake Strength and Polaris Strength
Green Lake Strength
Episode: Nate Muller on How a Large Group Gym Makes $130K a Month
Chris Travis
Founder of Seattle Strength and Performance and former Amazon technology employee
Seattle Strength and Performance
Episode: How Chris Travis Runs a $100K/Month Gym With Just 2 or 3 Staff Members
Ben Pickard
Owner of Lean Strong Fitness
Lean Strong Fitness
Episode: Ben Pickard on Handing Your Gym to a GM Without Losing Your Mind
Ben Supik
Owner of Activate Body Personal Training, Baltimore
Activate Body Personal Training
Episode: Ben Supik Said He'd Open a Gym Every Quarter—Here's What Actually Happened
Jen Cho
Co-owner of Tidal CrossFit, Toronto
Tidal CrossFit
Episode: How This Female Gym Owner Built Made More Money with Less Members
Will Harrison
Co-owner of CrossFit Bath
CrossFit Bath
Episode: Will Harrison: The Sales System That 5x'd This Gym's Signups
Mark Fisher
Former head of Mark Fisher Fitness in NYC; partner at Business For Unicorns
Business For Unicorns
Episode: Mark Fisher: The Right Way to Raise Your Gym's Prices (Without Losing Members)

Host

Mateo Lopez
Co-founder and host of Gym World Worldwide; handles growth, marketing, and media strategy

Reviews

5.0 out of 5 stars from 24 ratings
  • Fun and informative

    This podcast is fun and informative. It takes a deep dive with certain gym and small business owners. It’s helpful for anyone trying to start a small business, but particularly helpful for those who own, operate, hoping to operate a fitness or health and wellness driven business. They focus on key business terms to bring it to an audience both at a high-level, but also in a practical way where you can actually learn and implement changes for your business. Keep it up

    Apple Podcasts
    5
    Justin T Silverlake
    United States2 years ago
  • Amazing show!

    Such a great show if you’re looking to learn how to run a successful gym. The way they interview successful gym owners and dig into what they’re doing to have a profitable business is so insightful. I’ve learned so much. I listen to a lot of podcasts and this is easily the best one. Appreciate all you guys do and couldn’t recommend this show more.

    Apple Podcasts
    5
    Plyofreak
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Positive sentiment focuses on high-quality interviews with industry practitioners.
Listeners appreciate practical gym-owner insights and actionable business tactics.
Guests and hosts deliver concrete growth frameworks rather than generic advice.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

What Women Actually Want From Fitness with Jen Markwardt
Q: What have you learned from your clients about what women actually want in a fitness and nutrition program?
Markwardt says women want to feel better in daily life, feel confident in their bodies, and have a more positive long-term health trajectory. They want longevity and a sustainable approach, not a program focused only on weight loss or aesthetics.
What Women Actually Want From Fitness with Jen Markwardt
Q: How did you come to this cohort, like this specific demographic? How did you come to that decision?
Markwardt connected with women struggling with body image and their relationship with food, especially women shaped by diet-culture messages about eating as little as possible and tying their worth to appearance. She wanted to help them improve their health while also developing a healthier relationship with food and their bodies.
Haylin Alpert on Why He’s Opening a Second Gym for Adults Over 50.
Q: Why after 12 years have we decided to make the plunge?
After three comfortable years with more time for his family, Alpert became bored and missed the challenge of solving business problems. Following conversations with his family, he decided to take on the project of opening another location.
Haylin Alpert on Why He’s Opening a Second Gym for Adults Over 50.
Q: When you made this shift, what were the changes you saw in the business?
The 50-plus focus attracted people who had been deterred by traditional gyms, and the positive response confirmed the niche was a good fit. The business also developed experience supporting clients with orthopedic issues and post-physical-therapy transitions.
How Chris Travis Runs a $100K/Month Gym With Just 2 or 3 Staff Members
Q: So I guess, how would you do it or advise someone if they're just starting with the one, one location?
He recommends deciding whether the owner wants to coach, then assigning clear functions such as membership and operations or exercise programming. A general manager is most justifiable once a gym is large enough to support the role or the owner wants to step away.

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Frequently Asked Questions About Gym World Worldwide

What is Gym World Worldwide about and what kind of topics does it cover?

The show concentrates on turning profits in the fitness space through practical gym ownership strategies, branding, and scalable growth. Recurrent topics include onboarding, member retention, and systems, with heavy emphasis on real-world tactics like semi-private training, referral programs, and AI-enabled marketing. Guests often come from gym ownership, fitness technology, and legal or medical-adjacent roles, offering tactical guidance on operations, partnerships, and customer experience. A notable edge is frequent collaboration with tech platforms and ecosystem partners, plus a candid focus on authenticity, leadership, and sustainable growth rather than quick location expansion. For potential listeners or sponsors, expect actionable fram... more

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Which podcasts are similar to Gym World Worldwide?

These podcasts share a similar audience with Gym World Worldwide:

1. Run a Profitable Gym
2. Gym Business - Business for Unicorns Podcast
3. Fitness Business Musings with Mark Fisher
4. WTF Gym Talk
5. Little Gym, Big Heart with Devin Gage

How many episodes of Gym World Worldwide are there?

Gym World Worldwide launched 4 years ago and published 198 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Gym World Worldwide?

Recent guests on Gym World Worldwide include:

1. Jen Markwardt
2. Haylin Alpert
3. Nate Muller
4. Chris Travis
5. Ben Pickard
6. Ben Supik
7. Jen Cho
8. Will Harrison

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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