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Artwork for Gym World Worldwide

Gym World Worldwide

John Franklin
Fitness Industry
Kilo
Gym Management
Crossfit
Personal Training
Gym Ownership
Semi-Private Training
Client Retention
Marketing Strategies
Marketing
Covid-19
Lead Generation
Community Building
Member Retention
Hyrox
Branding
Real Estate
Gym Profitability
Fitness Industry Trends
Powerlifting

Gym World is a weekly show about making money in the fitness industry. Join the co-founders of Kilo, John Franklin and Mateo Lopez, as they interview some of the industry's most successful entrepreneurs.

PublishesWeeklyEpisodes191Founded4 years ago
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Artwork for Gym World Worldwide

Latest Episodes

🌎 Will Harrison, co-owner of CrossFit Bath and founder of The Fitness Flywheel, joins Mateo to break down his journey from member to co-owner, and how he helped the gym build a sales process that took it from 8-10 new members a month to nearly 50.

more

🌎 Mark Fisher, former owner of Mark Fisher Fitness, now a gym business coach and partner at Business for Unicorns, joins Mateo to break down how to think about pricing and—even more importantly—how and when to raise your rates.P.S. If you like the s... more

Mateo Lopez and Kaleda Connell tour Dan Visentin's 416 Fitness Club in Toronto, covering how he survived 450 days closed during COVID, the "red shirt" trick he uses to sell personal training, and the mistakes he says he'd never make again.P.S. If you... more

Kilo co-founder Mateo Lopez is joined by Chris McMahon “Kilo Chris” for a Q&A episode of Gym World, taking questions straight from the Kilo Crew Facebook group, covering why acting technique quietly shows up in coaching, sales, and short-form video c... more

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Recent Guests

Mark Fisher
Former head of Mark Fisher Fitness in NYC; partner at Business For Unicorns
Business For Unicorns
Episode: Mark Fisher: The Right Way to Raise Your Gym's Prices (Without Losing Members)
Dan Visentin
Owner of 416 Fitness Club
416 Fitness Club
Episode: Dan Visentin: 15 Years, 3 Locations, and What He'd Do Differently
Andrew Sugerman
CEO of Centr
Centr
Episode: Andrew Sugerman on Hyrox, Branding, and Why AI Won't Replace Your Coaches
Kilo Chris
Special guest, collaborator and friend of the hosts
Kilo
Episode: Every Major Gym Business Growth Strategy S-F Tier Ranking
Greg Morrone
Gym owner (FIT Lab) and guest on the episode
FIT Lab
Episode: How Greg Morrone Converts 90% of Leads With a $400 Onboarding Offer
Erik Zeyher
Owner of Warlock CrossFit; involved with Help First Fitness; sales for TwoBrain
Warlock CrossFit / TwoBrain
Episode: Erik Zeyher's $20K/mo semi-private playbook
Josh Maranian
Owner of Regen Fitness Club, Fort Collins, Colorado
Regen Fitness Club
Episode: Josh Maranian: From Layoff to 40-Member Gym in One Year
Corey Lewis
Owner of Extra Mile Fitness
Extra Mile Fitness
Episode: Corey Lewis: Why Your Canceled Members Are Your Best Source of New Leads
Karen Stephenson
Owner of Hammock Coast CrossFit, CrossFit affiliate in Pawleys Island, South Carolina
Hammock Coast CrossFit
Episode: Karen Stephenson: How She Built a Thriving Community Later in Life

Host

Mateo Lopez
Co-founder and host of Gym World Worldwide; handles growth, marketing, and media strategy

Reviews

5.0 out of 5 stars from 24 ratings
  • Fun and informative

    This podcast is fun and informative. It takes a deep dive with certain gym and small business owners. It’s helpful for anyone trying to start a small business, but particularly helpful for those who own, operate, hoping to operate a fitness or health and wellness driven business. They focus on key business terms to bring it to an audience both at a high-level, but also in a practical way where you can actually learn and implement changes for your business. Keep it up

    Apple Podcasts
    5
    Justin T Silverlake
    United States2 years ago
  • Amazing show!

    Such a great show if you’re looking to learn how to run a successful gym. The way they interview successful gym owners and dig into what they’re doing to have a profitable business is so insightful. I’ve learned so much. I listen to a lot of podcasts and this is easily the best one. Appreciate all you guys do and couldn’t recommend this show more.

    Apple Podcasts
    5
    Plyofreak
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Positive sentiment focuses on high-quality interviews with industry practitioners.
Listeners appreciate practical gym-owner insights and actionable business tactics.
Guests and hosts deliver concrete growth frameworks rather than generic advice.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

Gym World Q&A: Improv Class, Bad Expansions, and Trusting Your Gut
Q: When does growth start hurting your business, and how should gym owners approach expansion?
Growth hurts when it outpaces readiness; set clear goals, avoid rushing into multi-location expansion without solid first-location operations, and ensure retention and SOPs are dialed in before duplicating the model elsewhere.
Gym World Q&A: Improv Class, Bad Expansions, and Trusting Your Gut
Q: Why is authenticity crucial for branding in the gym space?
Authenticity defines what your gym stands for and who it serves; copying another brand can dilute your identity, while being genuine helps you connect with your audience and establish authority in your local radius.
Gym World Q&A: Improv Class, Bad Expansions, and Trusting Your Gut
Q: What's the one skill gym owners could learn that would have the biggest ROI, but almost nobody actually sits down and learns it?
The consensus is that acting or improv helps gym owners lead, sell, and communicate with conviction, because it trains you to host, engage, and guide others through a journey, while staying authentic and listening rather than overreacting.
How Cassie Day Kept Gym Rent at 20% of Revenue in a Brand New Space
Q: How will staffing and leadership evolve with the new space?
The plan is a CEO/GM structure with defined roles: a head coach, a facility operations lead, and a members experience role, plus a new facilitator/operator. This aims to create long-term coaching careers and scalable operations as the space grows.
How Cassie Day Kept Gym Rent at 20% of Revenue in a Brand New Space
Q: What prompted the shift to a dedicated space instead of continuing in a shared space?
Cassie explains that after a decade in a shared space, growth opportunities and the need for a more flexible, branded experience drove the move, while also recognizing the potential to better tailor staffing and programming to a larger, more singular community.

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Frequently Asked Questions About Gym World Worldwide

What is Gym World Worldwide about and what kind of topics does it cover?

The show concentrates on turning profits in the fitness space through practical gym ownership strategies, branding, and scalable growth. Recurrent topics include onboarding, member retention, and systems, with heavy emphasis on real-world tactics like semi-private training, referral programs, and AI-enabled marketing. Guests often come from gym ownership, fitness technology, and legal or medical-adjacent roles, offering tactical guidance on operations, partnerships, and customer experience. A notable edge is frequent collaboration with tech platforms and ecosystem partners, plus a candid focus on authenticity, leadership, and sustainable growth rather than quick location expansion. For potential listeners or sponsors, expect actionable fram... more

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Which podcasts are similar to Gym World Worldwide?

These podcasts share a similar audience with Gym World Worldwide:

1. Run a Profitable Gym
2. Gym Business - Business for Unicorns Podcast
3. Fitness Business Musings with Mark Fisher
4. Little Gym, Big Heart with Devin Gage
5. Gym Business Coach Podcast

How many episodes of Gym World Worldwide are there?

Gym World Worldwide launched 4 years ago and published 191 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Gym World Worldwide?

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What guests have appeared on Gym World Worldwide?

Recent guests on Gym World Worldwide include:

1. Mark Fisher
2. Dan Visentin
3. Andrew Sugerman
4. Kilo Chris
5. Greg Morrone
6. Erik Zeyher
7. Josh Maranian
8. Corey Lewis

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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