Rephonic
Artwork for Gym Business

Gym Business - Business for Unicorns Podcast

Michael Keeler
Gym Ownership
Lead Generation
Fitness Industry
Leadership
Unicorn Society
Gym Management
Marketing
Business For Unicorns
Artificial Intelligence
Marketing Strategies
Social Media
Mark Fisher Fitness
Client Engagement
Gym Owners
Entrepreneurship
Client Retention
Time Management
Gym Marketing
Email Marketing
Business Strategy

The Business for Unicorns Podcast is for brick-and-mortar gym owners who want actionable strategies to grow their business, take amazing care of their clients, and build a life and fitness business they truly love. New episodes every Monday & Friday.

PublishesTwice weeklyEpisodes572Founded8 years ago
Number of ListenersCategories
BusinessHealth & Fitness

Listen to this Podcast

Artwork for Gym Business

Latest Episodes

To grab the updated Marketing Book, click HERE.

Ready to Grow Your Gym?

If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE.

About Business for Unicorns

Business for Un... more

Numberwise is an accounting firm that specializes in the fitness industry. They understand the unique challenges of memberships, payroll, seasonal cash flow, and growth decisions. If you don't know your numbers, how do you know if your business is ge... more

Ready to Grow Your Gym?

If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE.

About Business for Unicorns

Business for Unicorns helps gym owners and fitness studio operato... more

Ready to see what's possible? Visit GymSupps.com to learn more and schedule a free discovery call to see if a custom supplement program is right for your business.

Ready to Grow Your Gym?

If you're a gym owner with 30+ clients looking to add $5k-... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Recent Guests

Drew Accomando
Owner of 18 Performance and Chiropractic; co-founder of A-Team Performance and Chiropractic
ATP / A-Team Performance and Chiropractic
Episode: Episode 569: From YMCA to Million Dollar Gym with Drew Accomando
JC Vacassin
UK partner and former head of a large UK gym coaching group
Business for Unicorns (UK partner) / Foundry / IFBA legacy
Episode: Episode 568: Lessons from 9 Gyms w/ BFU's UK Partner JC Vaccassin
Dan Besley
Owner of House of Stierka in Malmö, Sweden
House of Stierka
Episode: Episode 565: I Was the Bottleneck: How Getting Off the Floor Doubled My Gym with Dan Besley
Isaac Lewis
Co-founder of Ancore
Ancore
Episode: Episode 564: Scaling Smart: Leadership Lessons From ANCORE's Isaac Lewis
Brendan Rice
CEO of Wodify
Wodify
Episode: Episode 560: Special Episode: Inside the Top 10%: What the Best Gyms Do Differently with Wodify CEO Brendan Rice
Tim Concannon
Co-founder of Nothing Stronger, Unicorn Society member
Nothing Stronger, Unicorn Society
Episode: Episode 558: From 50 to 150 Members: How Tim Concannon Tripled His Revenue
Mike Weust
VP and Head of Marketing for Boutique Fitness at Daxco
Daxco
Episode: Episode 557: The First 100 Days: Fix Retention Before You Buy More Ads with Mike Weust
Erin Milani
Sales Manager at Perform Better
Perform Better
Episode: Episode 555: Tips for Designing Your Gym from the Experts at Perform Better
Rose Del Dorian
Owner of Lift for Longevity, newly branded and opened gym in Massachusetts
Lift for Longevity
Episode: Episode 553: From Garage Gym to 100 Clients with Rose Doldoorian

Hosts

Michael Keeler
Host of the show, often guiding conversations and strategy discussions.
Pete Dupuy
Guest host joining episodes, focusing on coaching, hiring, and systems.

Reviews

4.9 out of 5 stars from 204 ratings
  • Bite-sized, actionable content

    The BFU podcast nails it with simple tips and effective advice for gym owners.

    Apple Podcasts
    5
    Wendyski
    United Statesa year ago
  • Chapstick

    Great conversation fellas. Common sense wisdom to charge what you’re worth and live a better life with a healthier business!

    Apple Podcasts
    5
    Billy Hofacker
    United Statesa year ago
  • Amazing content and actionable takeaways!

    Michael, Pete and Mark and the entire Business for Unicorns team give so much actionable insight that you can use in your fitness business right away!! Subscribe and you’ll be so happy you did!!

    Apple Podcasts
    5
    Awesome132567
    United States3 years ago
  • Why go it alone when you can go with Unicorns?

    This podcast is filled with the seeds that will help you to grow your gym into the success you’re dreaming of.

    It’s as close to plug-and-play as you can get…until you join Unicorn Society 😀

    Apple Podcasts
    5
    PreviouslyUnknownNickname
    United States3 years ago
  • Great show for anyone in the fitness industry

    As a gym owner, the tips provided in this podcast are invaluable.

    Apple Podcasts
    5
    Rizz206
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show is consistently referred to as a valuable resource for growing fitness businesses.
The host and guests deliver actionable, gym-focused advice with clear takeaways.
Listeners praise practical frameworks and real-world case studies from gym owners.

Talking Points

Recent interactions between the hosts and their guests.

Episode 571: Best of 2026: From Working IN Your Gym to Leading It w/ Ross Oberlin
Q: How has the BFU playbook influenced your planning?
It provided a structured framework for quarterly planning, helping to shift from chasing new ideas to refining and tightening existing systems for better execution.
Episode 571: Best of 2026: From Working IN Your Gym to Leading It w/ Ross Oberlin
Q: What made you decide leadership was something you needed to work on?
Ross explains that the gap between working in the business and on the business, plus the desire to attract and retain great staff, drove him to improve his leadership through tools like 360 feedback.
Episode 567: Live 1-on-1 Coaching Call with Mark Fisher
Q: What do we want to happen with Brian's business in the near term?
The goal is to optimize hours, potentially hire part-time help, and experiment with pricing and structuring (rates and bundles) to raise cash flow while retaining clients. The coach emphasizes prioritizing rate increases and better utilization before adding more staff.
Episode 569: From YMCA to Million Dollar Gym with Drew Accomando
Q: Let's start with how you joined Unicorn Society and what you consider your biggest wins since joining.
Drew highlights gaining clarity on next steps, establishing simple, repeatable processes, and building a framework of weekly team and one-on-one meetings as key wins that transformed how they run ATP.
Episode 565: I Was the Bottleneck: How Getting Off the Floor Doubled My Gym with Dan Besley
Q: When did you know you needed to start pulling yourself off the floor and handing duties to a team?
Dan describes reaching burnout due to too many clients and emotional attachment, leading him to hire three part-time coaches to offload work and begin delegating responsibilities.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Gym Business

What is Gym Business about and what kind of topics does it cover?

This show targets brick-and-mortar gym owners and operators seeking repeatable systems, practical leadership, and reliable growth strategies. Episodes consistently center on delegation, retention, staffing, marketing, and partnerships within a coaching-driven ecosystem. A standout pattern is the emphasis on turning owner effort into scalable processes, whether through operating systems, onboarding, or data-backed marketing, often featuring gym founders, operators, and coaching/technology partners. The blend of hands-on gym case studies, interviews with founders, and actionable frameworks makes it especially useful for listeners aiming to scale a fitness business while maintaining service quality and client outcomes.

Where can I find podcast stats for Gym Business?

Rephonic provides a wide range of podcast stats for Gym Business. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Gym Business and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Gym Business get?

Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for Gym Business, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Gym Business?

Rephonic provides comprehensive predictive audience data for Gym Business, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Gym Business have?

To see how many followers or subscribers Gym Business has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Gym Business?

These podcasts share a similar audience with Gym Business:

1. Fitness Business Musings with Mark Fisher
2. Gym World Worldwide
3. Little Gym, Big Heart with Devin Gage
4. Fitness Business University Podcast
5. Gym Business Coach Podcast

How many episodes of Gym Business are there?

Gym Business launched 8 years ago and published 572 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Gym Business?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Gym Business?

Rephonic pulls ratings and reviews for Gym Business from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Gym Business?

Rephonic provides full transcripts for episodes of Gym Business. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Gym Business?

Recent guests on Gym Business include:

1. Drew Accomando
2. JC Vacassin
3. Dan Besley
4. Isaac Lewis
5. Brendan Rice
6. Tim Concannon
7. Mike Weust
8. Erin Milani

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days