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Artwork for Gym Business

Gym Business - Business for Unicorns Podcast

Michael Keeler
Gym Ownership
Email Marketing
Client Retention
Lead Generation
Commercial Real Estate
Fitness Industry
Pricing Strategy
Leasing
Marketing Strategy
Gym Industry
Low Barrier Offers
Gym Management
Gym Marketing
Marketing Strategies
Entrepreneurship
Leadership
Sales
Real Estate Consulting
Financial Planning
Site Selection

The Business for Unicorns Podcast is for brick-and-mortar gym owners who want actionable strategies to grow their business, take amazing care of their clients, and build a life and fitness business they truly love. New episodes every Monday & Friday.

PublishesTwice weeklyEpisodes526Founded8 years ago
Number of ListenersCategories
Health & FitnessBusiness

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Artwork for Gym Business

Latest Episodes

If you're interested in learning more about Mentorship Days, DM us "MENTORSHIP" HERE

About Business for Unicorns

Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher ... more

Want the replay of The AI Playbook for Gym Owners? Grab it HERE.

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About Business for Unicorns

Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses with... more

This episode is sponsored by Kilo.

Want a clearer way to run your gym?

See why so many BFU gyms use Kilo HERE.

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About Business for Unicorns

Business for Unicorns helps gym owners and fitness studio opera... more

Key Facts

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Recent Guests

Pete Dupuis
Gym owner and entrepreneur
Business for Unicorns
Episode: Episode 518: Pete Dupuis: The Deep Dive Interview
John Farkas
Owner of Blue Ocean Fitness and Alloy personal training franchisee
Alloy Fitness
Episode: Episode 516: Welcome John Farkas to the BFU Team!
Ross Oberlin
Founder of RC Training and Fitness
RC Training and Fitness
Episode: Episode 514: From Working IN Your Gym to Leading It with Ross Oberlin
Dylan Mayorquin
Founder of Integra Fitness in Nashville
Integra Fitness
Episode: Episode 512: From Trainer to CEO: How Dylan Mayorquin Doubled His Gym in Two Years
Tony Gentilcore
Co-founder of Cressy Sports Performance and owner of Core Collective
Core Collective
Episode: Episode 507: Inside the Independent Trainer Rental Model with Tony Gentilcore
Julian Barnes
Co-founder and CEO of Boutique Fitness Solutions
BFS Network
Episode: Episode 500: Find, Enroll, Retain: The Simple Framework Behind Profitable Gyms with Julian Barnes
Natasha Caleel
Founder of Sage Society Fitness, a premier women's-focused fitness studio
Sage Society Fitness
Episode: Episode 493: The Power in Finding Your Niche with Natasha Caleel
Mateo Lopez
A fitness entrepreneur and co-founder at Kilo, specializing in marketing automation for gym owners.
Kilo
Episode: Episode 483: Speed to Lead: Automations That Actually Convert with Mateo Lopez
Sahil Bloom
Entrepreneur, former private equity investor, and New York Times best-selling author.
Episode: Episode 482: Storytelling, Systems, and Success with Sahil Bloom

Reviews

4.9 out of 5 stars from 203 ratings
  • Bite-sized, actionable content

    The BFU podcast nails it with simple tips and effective advice for gym owners.

    Apple Podcasts
    5
    Wendyski
    United States6 months ago
  • Chapstick

    Great conversation fellas. Common sense wisdom to charge what you’re worth and live a better life with a healthier business!

    Apple Podcasts
    5
    Billy Hofacker
    United States9 months ago
  • Amazing content and actionable takeaways!

    Michael, Pete and Mark and the entire Business for Unicorns team give so much actionable insight that you can use in your fitness business right away!! Subscribe and you’ll be so happy you did!!

    Apple Podcasts
    5
    Awesome132567
    United States2 years ago
  • Why go it alone when you can go with Unicorns?

    This podcast is filled with the seeds that will help you to grow your gym into the success you’re dreaming of.

    It’s as close to plug-and-play as you can get…until you join Unicorn Society 😀

    Apple Podcasts
    5
    PreviouslyUnknownNickname
    United States2 years ago
  • Great show for anyone in the fitness industry

    As a gym owner, the tips provided in this podcast are invaluable.

    Apple Podcasts
    5
    Rizz206
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The discussions balance leadership theory with tangible systems, which helps sponsors align with proven gym-owner needs.
Community-driven content, including Unicorn Society, adds value beyond individual episodes.
Guests consistently bring firsthand ownership experience that translates to real-world growth for gyms.
Show notes and host questions are seen as thoughtful and targeted to gym operations and marketing.
Listeners praise the actionable, no-fluff takeaways and practical scripts you can implement immediately.

Talking Points

Recent interactions between the hosts and their guests.

Episode 522: What Makes a Great Coach? with Mark Fisher
Q: What are the differences between coaching, mentoring, and consulting?
Coaching is framed as helping someone uncover what they care about and navigate obstacles through inquiry, mentorship adds personal experience and guidance, while consulting tends to diagnose and implement solutions, sometimes directly doing work for the client. The discussion highlights when each approach is appropriate and how to combine them in practice.
Episode 522: What Makes a Great Coach? with Mark Fisher
Q: What makes someone a great coach?
Fisher explains that great coaching blends inquiry with enabling the coachee to discover their own answers, maintains a balance between giving guidance and allowing autonomy, and adapts tools to the individual. He emphasizes the coach's ability to ask the right open-ended questions, push when needed, and stay client-centered rather than dictating solutions.
Episode 518: Pete Dupuis: The Deep Dive Interview
Q: If you could change one thing about the fitness industry, what would it be?
I'd get rid of social media because it makes me sad and stresses me out, though I recognize it's a necessary part of business.
Episode 518: Pete Dupuis: The Deep Dive Interview
Q: What role does community play for you at this point in your life?
Community is essential, evolving with my life stages; I have separate communities at home and work, and both are vital to my identity.
Episode 518: Pete Dupuis: The Deep Dive Interview
Q: What is the hardest experience you've had in your career and what did it teach you?
I underpaid and underappreciated my best employees, leading to them leaving and costing my business significant revenue, which taught me about employee retention.

Audience Metrics

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Listeners per Episode
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Frequently Asked Questions About Gym Business

What is Gym Business about and what kind of topics does it cover?

A practical, market-facing show aimed at brick-and-mortar gym owners, with a heavy emphasis on actionable operations, leadership, and growth strategies. Episodes frequently cover staff management, coaching methods, marketing systems, and revenue diversification, often anchored by real-world gym-owner guests and a focus on measurable outcomes. Notable strengths include candid leadership conversations, a blend of theory with on-the-ground scripts, and a community-oriented angle through the Unicorns ecosystem, which can make it especially appealing to owners seeking tangible playbooks and peer insights. The format tends to mix interviews with actionable frameworks and occasional sponsor integrations, making it helpful for listeners evaluating ... more

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How many listeners does Gym Business get?

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How many subscribers and views does Gym Business have?

To see how many followers or subscribers Gym Business has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Gym Business?

These podcasts share a similar audience with Gym Business:

1. Fitness Business Musings with Mark Fisher
2. Gym World Worldwide
3. Fitness Business University Podcast
4. The Game with Alex Hormozi
5. Gym Business Coach Podcast

How many episodes of Gym Business are there?

Gym Business launched 8 years ago and published 526 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Gym Business?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Gym Business?

Recent guests on Gym Business include:

1. Pete Dupuis
2. John Farkas
3. Ross Oberlin
4. Dylan Mayorquin
5. Tony Gentilcore
6. Julian Barnes
7. Natasha Caleel
8. Mateo Lopez

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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