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Artwork for Gym Business

Gym Business - Business for Unicorns Podcast

Michael Keeler
Gym Ownership
Lead Generation
Fitness Industry
Gym Management
Leadership
Unicorn Society
Client Retention
Marketing Strategies
Marketing
Gym Owners
Artificial Intelligence
Social Media
Email Marketing
Client Engagement
Business For Unicorns
Mark Fisher Fitness
Entrepreneurship
Gym Marketing
Gym Operations
Business Strategy

The Business for Unicorns Podcast is for brick-and-mortar gym owners who want actionable strategies to grow their business, take amazing care of their clients, and build a life and fitness business they truly love. New episodes every Monday & Friday.

PublishesTwice weeklyEpisodes543Founded8 years ago
Number of ListenersCategories
Health & FitnessBusiness

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Artwork for Gym Business

Latest Episodes

About Business for Unicorns

Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher ... more

About Business for Unicorns

Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher ... more

About Business for Unicorns

Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher ... more

Get the Gym Owner Report Card HERE.

About Business for Unicorns

Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built... more

Key Facts

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Recent Guests

Trent Luecke
Former gym owner, GM of TeamBuildr OS
TeamBuildr
Episode: Episode 538: What's Your Exit Plan? with Trent Luecke from Teambuildr
Mike Bouranis
Co-founder of Stoked Athletics
Stoked Athletics
Episode: Episode 536: How Stoked Athletics Fills Its Gym Through Business Partnerships with Mike Bouranis
Elias Scarr
Sales and communications coach who works with gym owners
Episode: Episode 535: How to Use Pacing to Improve Your Sales with Ben and Special Guest, Elias Scarr
Jeremy Ellis
Founder of Goodly Coaching
Goodly Coaching
Episode: Episode 531: How One Gym Owner Cut Attrition from 8% to Under 2% with Jeremy Ellis
John Farkas
Newest Business for Unicorns partner
Business for Unicorns
Episode: Episode 530: How do you know when you're ready for Location #2?
GR Hoff
Founder of Gym Member Machine
Gym Member Machine
Episode: Episode 529: Should Your Gym Have a Free Trial? with G.R. Hoff
Stephen Ross
Founder of Movement Hub Santa Clara
Movement Hub Santa Clara
Episode: Episode 527: How Stephen Ross Grew Revenue 47% by Getting Off the Training Floor
Ross Oberlin
Founder of RC Training and Fitness
RC Training and Fitness
Episode: Episode 514: From Working IN Your Gym to Leading It with Ross Oberlin
Dylan Mayorquin
Founder of Integra Fitness in Nashville
Integra Fitness
Episode: Episode 512: From Trainer to CEO: How Dylan Mayorquin Doubled His Gym in Two Years

Reviews

4.9 out of 5 stars from 204 ratings
  • Bite-sized, actionable content

    The BFU podcast nails it with simple tips and effective advice for gym owners.

    Apple Podcasts
    5
    Wendyski
    United States8 months ago
  • Chapstick

    Great conversation fellas. Common sense wisdom to charge what you’re worth and live a better life with a healthier business!

    Apple Podcasts
    5
    Billy Hofacker
    United Statesa year ago
  • Amazing content and actionable takeaways!

    Michael, Pete and Mark and the entire Business for Unicorns team give so much actionable insight that you can use in your fitness business right away!! Subscribe and you’ll be so happy you did!!

    Apple Podcasts
    5
    Awesome132567
    United States2 years ago
  • Why go it alone when you can go with Unicorns?

    This podcast is filled with the seeds that will help you to grow your gym into the success you’re dreaming of.

    It’s as close to plug-and-play as you can get…until you join Unicorn Society 😀

    Apple Podcasts
    5
    PreviouslyUnknownNickname
    United States2 years ago
  • Great show for anyone in the fitness industry

    As a gym owner, the tips provided in this podcast are invaluable.

    Apple Podcasts
    5
    Rizz206
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The discussions balance leadership theory with tangible systems, which helps sponsors align with proven gym-owner needs.
Community-driven content, including Unicorn Society, adds value beyond individual episodes.
Guests consistently bring firsthand ownership experience that translates to real-world growth for gyms.
Show notes and host questions are seen as thoughtful and targeted to gym operations and marketing.
Listeners praise the actionable, no-fluff takeaways and practical scripts you can implement immediately.

Top Business Podcasts

Talking Points

Recent interactions between the hosts and their guests.

Episode 540: How to Build a High Integrity Team with Ben Pickard
Q: When did the idea of integrity first become important to you as a person?
It wasn't a single moment but a gradual realization tied to life events, responsibility as a parent and partner, and the need to deliver on commitments in business; over time it became central to how I show up.
Episode 536: How Stoked Athletics Fills Its Gym Through Business Partnerships with Mike Bouranis
Q: What does the Fame Plus Model look like in action, and how should a gym begin implementing it?
Start with fully knowing your avatar, identify the dream 100, and then add marketing plays such as signage-sharing, cross-promotions, or co-hosted events. Build entry points and conversions, using both capture (lead collection) and conversion (offers) as two separate steps, and maintain evergreen reinforcement with consistent content and local presence.
Episode 536: How Stoked Athletics Fills Its Gym Through Business Partnerships with Mike Bouranis
Q: Why is Three Mile Famous important for gym owners, and how have you applied it in practice?
It creates a baseline level of familiarity within the local area so ads aren't needed as the first touch. By being a known, trusted presence—partnering with the right local businesses and having a visible community footprint—the gym becomes a familiar choice when prospects encounter ads or other marketing.
Episode 530: How do you know when you're ready for Location #2?
Q: What is the first question to consider when thinking about expanding to a second location?
Whether expansion aligns with your personal goals and the life you want to lead, rather than simply following a herd mentality.
Episode 531: How One Gym Owner Cut Attrition from 8% to Under 2% with Jeremy Ellis
Q: What specific changes to the member experience helped reduce attrition from 8% to under 2%?
A combination of enhanced onboarding, frequent check-ins, milestone celebrations, and a coaching app for progress tracking, along with proactive communications and public recognition, created a cohesive and engaging member experience that kept people accountable and connected.

Audience Metrics

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Frequently Asked Questions About Gym Business

What is Gym Business about and what kind of topics does it cover?

A practical, market-facing show aimed at brick-and-mortar gym owners, with a heavy emphasis on actionable operations, leadership, and growth strategies. Episodes frequently cover staff management, coaching methods, marketing systems, and revenue diversification, often anchored by real-world gym-owner guests and a focus on measurable outcomes. Notable strengths include candid leadership conversations, a blend of theory with on-the-ground scripts, and a community-oriented angle through the Unicorns ecosystem, which can make it especially appealing to owners seeking tangible playbooks and peer insights. The format tends to mix interviews with actionable frameworks and occasional sponsor integrations, making it helpful for listeners evaluating ... more

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How many subscribers and views does Gym Business have?

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Which podcasts are similar to Gym Business?

These podcasts share a similar audience with Gym Business:

1. Fitness Business Musings with Mark Fisher
2. Gym World Worldwide
3. Just Fly Performance Podcast
4. Little Gym, Big Heart with Devin Gage
5. The Game with Alex Hormozi

How many episodes of Gym Business are there?

Gym Business launched 8 years ago and published 543 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Gym Business?

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What guests have appeared on Gym Business?

Recent guests on Gym Business include:

1. Trent Luecke
2. Mike Bouranis
3. Elias Scarr
4. Jeremy Ellis
5. John Farkas
6. GR Hoff
7. Stephen Ross
8. Ross Oberlin

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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