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Artwork for Gym Business

Gym Business - Business for Unicorns Podcast

Michael Keeler
Gym Ownership
Lead Generation
Fitness Industry
Gym Management
Leadership
Unicorn Society
Marketing
Client Retention
Marketing Strategies
Gym Owners
Artificial Intelligence
Social Media
Email Marketing
Client Engagement
Mark Fisher Fitness
Business For Unicorns
Gym Marketing
Time Management
Gym Operations
Business Strategy

The Business for Unicorns Podcast is for brick-and-mortar gym owners who want actionable strategies to grow their business, take amazing care of their clients, and build a life and fitness business they truly love. New episodes every Monday & Friday.

PublishesTwice weeklyEpisodes550Founded8 years ago
Number of ListenersCategories
BusinessHealth & Fitness

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Artwork for Gym Business

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About Business for Unicorns

Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. ... more

Want 30 days of free done-for-you marketing from the agency we trust? Claim a (yes, actually) free 30-day trial with Gym Member Machine here:

join.gymmembermachine.com/freeunicorns

About Business for Unicorns

Business for Unicorns helps... more

Struggling to keep up with the business side of running your gym?

TeamBuildr OS helps gym owners ditch the admin, streamline their operations, and get back to coaching. Set up in under an hour, no IT required.

👉 See how it works at teambuildr.co... more

To learn more about Freedom Makers, click HERE.

About Business for Unicorns

Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keele... more

Key Facts

Accepts Guests
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Recent Guests

Steven Schaff
Co-owner of Tenacity Training, Jersey-based fitness entrepreneur
Tenacity Training
Episode: Episode 549: One Decision That Added $36k to Their Annual Revenue with Steven and Bill from Tenacity Fitness
Bill Jack
Co-owner of Tenacity Training, Jersey-based fitness entrepreneur
Tenacity Training
Episode: Episode 549: One Decision That Added $36k to Their Annual Revenue with Steven and Bill from Tenacity Fitness
Laura Yang Renner
Founder of Freedom Makers
Freedom Makers
Episode: Episode 547: Is It Time To Hire a Virtual Assistant? with Laura Renner
Rich Thaw
Founder and owner of Empower Fitness
Empower Fitness
Episode: Episode 545: The Trap of Trading Dollars for Hours (And How to Get Out) with Rich Thaw
Trent Luecke
Former gym owner, GM of TeamBuildr OS
TeamBuildr
Episode: Episode 538: What's Your Exit Plan? with Trent Luecke from Teambuildr
Elias Scarr
Sales and communications coach who works with gym owners
Episode: Episode 535: How to Use Pacing to Improve Your Sales with Ben and Special Guest, Elias Scarr
Jeremy Ellis
Founder of Goodly Coaching
Goodly Coaching
Episode: Episode 531: How One Gym Owner Cut Attrition from 8% to Under 2% with Jeremy Ellis
GR Hoff
Founder of Gym Member Machine
Gym Member Machine
Episode: Episode 529: Should Your Gym Have a Free Trial? with G.R. Hoff
Stephen Ross
Founder of Movement Hub Santa Clara
Movement Hub Santa Clara
Episode: Episode 527: How Stephen Ross Grew Revenue 47% by Getting Off the Training Floor

Host

Michael Keeler
Host with extensive involvement in business-for-unicorns and gym industry content.

Reviews

4.9 out of 5 stars from 204 ratings
  • Bite-sized, actionable content

    The BFU podcast nails it with simple tips and effective advice for gym owners.

    Apple Podcasts
    5
    Wendyski
    United States9 months ago
  • Chapstick

    Great conversation fellas. Common sense wisdom to charge what you’re worth and live a better life with a healthier business!

    Apple Podcasts
    5
    Billy Hofacker
    United Statesa year ago
  • Amazing content and actionable takeaways!

    Michael, Pete and Mark and the entire Business for Unicorns team give so much actionable insight that you can use in your fitness business right away!! Subscribe and you’ll be so happy you did!!

    Apple Podcasts
    5
    Awesome132567
    United States2 years ago
  • Why go it alone when you can go with Unicorns?

    This podcast is filled with the seeds that will help you to grow your gym into the success you’re dreaming of.

    It’s as close to plug-and-play as you can get…until you join Unicorn Society 😀

    Apple Podcasts
    5
    PreviouslyUnknownNickname
    United States2 years ago
  • Great show for anyone in the fitness industry

    As a gym owner, the tips provided in this podcast are invaluable.

    Apple Podcasts
    5
    Rizz206
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

High-quality guests and candid coaching moments distinguish the show.
Actionable, practical tips you can implement this week.
Deeply valuable for gym owners across growth stages.

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Talking Points

Recent interactions between the hosts and their guests.

Episode 547: Is It Time To Hire a Virtual Assistant? with Laura Renner
Q: What if a gym owner doesn't have SOPs ready when starting with a VA?
Have the SOPs in mind and use Loom or screen recordings to create initial SOPs; VAs can help capture and even refine workflows, turning a rough process into a usable SOP as you go.
Episode 547: Is It Time To Hire a Virtual Assistant? with Laura Renner
Q: How should a gym owner think about pricing and ROI when considering a VA?
Treat it like an energy and time savings calculation: a VA who costs about $50/hour can unlock hours that would otherwise be spent on low-value tasks, potentially leading to more revenue-generating time; avoid thinking only in terms of hours per week and consider the energy cost and missed opportunities.
Episode 547: Is It Time To Hire a Virtual Assistant? with Laura Renner
Q: What kinds of tasks do Freedom Makers' VAs typically handle for gyms?
Administrative support (email, calendar), CRM and lead follow-up, and marketing help such as social posts and flyers — designed to free up the gym owner to focus on client and community growth.
Episode 549: One Decision That Added $36k to Their Annual Revenue with Steven and Bill from Tenacity Fitness
Q: How did they handle communication and customer reaction to the rate increase?
They used advance communication, explained the reasons, and provided value-added strategies (seminars, improved services) to justify the price rise; some members left, but many stayed or understood the rationale.
Episode 549: One Decision That Added $36k to Their Annual Revenue with Steven and Bill from Tenacity Fitness
Q: Tell me a little bit about how Steven and Bill decided when to raise their rates and how much they increased.
They walked through a planned, strategic process, timing it for spring, communicating the reasons, and applying a fairly even increase across members, while offering grandfathered rates for long-time members to maintain trust.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About Gym Business

What is Gym Business about and what kind of topics does it cover?

The show targets brick-and-mortar gym owners seeking practical, action-oriented guidance to grow revenue, improve client care, and build scalable systems. Episodes consistently explore pricing strategy, branding, hiring, partnerships, and operational discipline, often featuring practitioners and service providers from fitness and business ecosystems. A standout is the recurring focus on actionable frameworks (time management, sales pacing, referral programs) and the integration of coaching and community networks (BFU/Unicorn Society) to support sustainable growth. The mix of owner/operator guests and expert contributors tends to yield clear takeaways, templates, and real-world case studies that listeners can apply quickly to their own facil... more

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How many listeners does Gym Business get?

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How many subscribers and views does Gym Business have?

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Which podcasts are similar to Gym Business?

These podcasts share a similar audience with Gym Business:

1. Fitness Business Musings with Mark Fisher
2. Gym World Worldwide
3. Little Gym, Big Heart with Devin Gage
4. Fitness Business University Podcast
5. Gym Business Coach Podcast

How many episodes of Gym Business are there?

Gym Business launched 8 years ago and published 550 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Gym Business?

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What guests have appeared on Gym Business?

Recent guests on Gym Business include:

1. Steven Schaff
2. Bill Jack
3. Laura Yang Renner
4. Rich Thaw
5. Trent Luecke
6. Elias Scarr
7. Jeremy Ellis
8. GR Hoff

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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