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Artwork for Gym Business

Gym Business - Business for Unicorns Podcast

Michael Keeler
Gym Ownership
Fitness Industry
Leadership
Unicorn Society
Lead Generation
Marketing
Business For Unicorns
Gym Management
Artificial Intelligence
Marketing Strategies
Gym Owners
Client Engagement
Mark Fisher Fitness
Client Retention
Time Management
Entrepreneurship
Email Marketing
Social Media
Program Design
Burnout

The Business for Unicorns Podcast is for brick-and-mortar gym owners who want actionable strategies to grow their business, take amazing care of their clients, and build a life and fitness business they truly love. New episodes every Monday & Friday.

PublishesTwice weeklyEpisodes588Founded9 years ago
Number of ListenersCategories
BusinessHealth & Fitness

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Artwork for Gym Business

Latest Episodes

Whenever you're ready, here are two ways BFU Can help you build a gym and a life you love:

• The Unicorn Society: Our flagship mentorship for gym owners with 30 clients or more looking to scale Book a demo call HERE.

• Leads Engine: Get paid Meta... more

Whenever you're ready, here are two ways BFU Can help you build a gym and a life you love:

• The Unicorn Society: Our flagship mentorship for gym owners with 30 clients or more looking to scale Book a demo call HERE.

• Leads Engine: Get paid Meta... more

To apply for Gym Member Machine's 12 month scholarship, go HERE.

Whenever you're ready, here are two ways BFU Can help you build a gym and a life you love:

• The Unicorn Society: Our flagship mentorship for gym owners with 30 clients or more loo... more

Whenever you're ready, here are two ways BFU Can help you build a gym and a life you love:

• The Unicorn Society: Our flagship mentorship for gym owners with 30 clients or more looking to scale Book a demo call HERE.

• Leads Engine: Get paid Meta... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Pete Dupuis
Cressey Sports Performance business partner and fitness industry entrepreneur
Cressey Sports Performance
Episode: Episode 584: Market to the Person You Once Were
Mickey Brueckner
Business for Unicorns coach and founder of Annex Sports Performance.
Annex Sports Performance
Episode: Episode 583: The Retention System That Grew Revenue 40% with Mickey Brueckner
Max Waldron
Founder, owner, and med scientist of Performance Hub
Performance Hub
Episode: Episode 582: Do Less, But Better: How Max Waldron Built a Gym for People Who Hate Gyms
Andrew Sugerman
CEO of Centr
Centr
Episode: Episode 581: Andrew Sugerman, CEO of Centr, on Disney, HYROX, and Partnerships that Actually Work
Ben Pickard
Gym owner and coach
Episode: Episode 580: How Ben Pickard Hired a Coach with Zero Experience
Andrew Millet
Owner/Physical Therapist at MoveStrong Physical Therapy
MoveStrong Physical Therapy
Episode: Episode 579: What to do When Subletting to a Physical Therapist in your Space
Jesse Medlin
Owner of River City Strength, San Antonio, TX
River City Strength
Episode: Episode 578: Jesse's Gym Grew While He Was in Greece (Without Burning Out His Team)
Michael Keeler
Founder of Business for Unicorns (BFU), gym owner coach
Business for Unicorns
Episode: Episode 577: What Successful Gym Owners Are Doing Differently in 2026 (w/ Michael Keeler)
John Farkas
Guest discussing pre-sales and Alloy locations
Alloy Fitness / Gym owner
Episode: Episode 576: 45 Memberships in 10 Days of Pre-Sales with John Farkas

Hosts

Michael Keeler
Host of the show, often guiding conversations and strategy discussions.
Pete Dupuy
Guest host joining episodes, focusing on coaching, hiring, and systems.

Reviews

4.9 out of 5 stars from 205 ratings
  • Bite-sized, actionable content

    The BFU podcast nails it with simple tips and effective advice for gym owners.

    Apple Podcasts
    5
    Wendyski
    United Statesa year ago
  • Chapstick

    Great conversation fellas. Common sense wisdom to charge what you’re worth and live a better life with a healthier business!

    Apple Podcasts
    5
    Billy Hofacker
    United Statesa year ago
  • Amazing content and actionable takeaways!

    Michael, Pete and Mark and the entire Business for Unicorns team give so much actionable insight that you can use in your fitness business right away!! Subscribe and you’ll be so happy you did!!

    Apple Podcasts
    5
    Awesome132567
    United States3 years ago
  • Why go it alone when you can go with Unicorns?

    This podcast is filled with the seeds that will help you to grow your gym into the success you’re dreaming of.

    It’s as close to plug-and-play as you can get…until you join Unicorn Society 😀

    Apple Podcasts
    5
    PreviouslyUnknownNickname
    United States3 years ago
  • Great show for anyone in the fitness industry

    As a gym owner, the tips provided in this podcast are invaluable.

    Apple Podcasts
    5
    Rizz206
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show is consistently referred to as a valuable resource for growing fitness businesses.
The host and guests deliver actionable, gym-focused advice with clear takeaways.
Listeners praise practical frameworks and real-world case studies from gym owners.

Top Business Podcasts

Talking Points

Recent interactions between the hosts and their guests.

Episode 584: Market to the Person You Once Were
Q: What's the takeaway here, based on what you've read in the book, or how we can just go 10% better with our gyms?
Dupuis recommends becoming known for solving a specific problem, drawing on problems the gym owner has solved personally or helped someone close to them solve. A narrow audience can be easier to identify and reach.
Episode 584: Market to the Person You Once Were
Q: What's the name of the book about personal branding?
Dupuis says the book is called Wealthy and Well-Known, and explains that its message about serving the person you once were prompted the discussion.
Episode 583: The Retention System That Grew Revenue 40% with Mickey Brueckner
Q: What's changed? You've had some really huge growth and big success because of this new kind of added layer to your approach.
The gym focused on moving athletes from once-a-week in-season packages back into two-to-four-times-a-week offseason training as soon as their seasons ended. Brueckner says June revenue rose 30 to 40 percent year over year.
Episode 583: The Retention System That Grew Revenue 40% with Mickey Brueckner
Q: What made you think that was something that needs to be invested in the first place? Was it driven by some retention?
Brueckner wanted to improve seasonal retention by keeping conversations with athletes and parents ahead of transitions between in-season and offseason training, reducing gaps in training and revenue.
Episode 582: Do Less, But Better: How Max Waldron Built a Gym for People Who Hate Gyms
Q: How did Max approach the transition from partnership to sole leadership and rebuild decision-making confidence?
He describes moving from a state of chaos and analysis paralysis to establishing a body of evidence and external guidance. The change involved auditing existing systems, adding accountability, and using external eyes to confirm good ideas, which helped him regain confidence and decisively act.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Gym Business

What is Gym Business about and what kind of topics does it cover?

This show targets brick-and-mortar gym owners and operators seeking repeatable systems, practical leadership, and reliable growth strategies. Episodes consistently center on delegation, retention, staffing, marketing, and partnerships within a coaching-driven ecosystem. A standout pattern is the emphasis on turning owner effort into scalable processes, whether through operating systems, onboarding, or data-backed marketing, often featuring gym founders, operators, and coaching/technology partners. The blend of hands-on gym case studies, interviews with founders, and actionable frameworks makes it especially useful for listeners aiming to scale a fitness business while maintaining service quality and client outcomes.

Where can I find podcast stats for Gym Business?

Rephonic provides a wide range of podcast stats for Gym Business. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Gym Business and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Gym Business get?

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What are the audience demographics for Gym Business?

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How many subscribers and views does Gym Business have?

To see how many followers or subscribers Gym Business has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Gym Business?

These podcasts share a similar audience with Gym Business:

1. Fitness Business Musings with Mark Fisher
2. Gym World Worldwide
3. Fitness Business University Podcast
4. Little Gym, Big Heart with Devin Gage
5. Gym Business Coach Podcast

How many episodes of Gym Business are there?

Gym Business launched 9 years ago and published 588 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Gym Business?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Gym Business?

Rephonic pulls ratings and reviews for Gym Business from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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Rephonic provides full transcripts for episodes of Gym Business. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Gym Business?

Recent guests on Gym Business include:

1. Pete Dupuis
2. Mickey Brueckner
3. Max Waldron
4. Andrew Sugerman
5. Ben Pickard
6. Andrew Millet
7. Jesse Medlin
8. Michael Keeler

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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