Rephonic
Artwork for Gym Business

Gym Business - Business for Unicorns Podcast

Michael Keeler
Gym Ownership
Email Marketing
Client Retention
Lead Generation
Commercial Real Estate
Fitness Industry
Pricing Strategy
Leasing
Marketing Strategy
Gym Industry
Low Barrier Offers
Gym Management
Gym Marketing
Marketing Strategies
Entrepreneurship
Leadership
Sales
Site Selection
Real Estate Consulting
Financial Planning

The Business for Unicorns Podcast is for brick-and-mortar gym owners who want actionable strategies to grow their business, take amazing care of their clients, and build a life and fitness business they truly love. New episodes every Monday & Friday.

PublishesTwice weeklyEpisodes531Founded8 years ago
Number of ListenersCategories
BusinessHealth & Fitness

Listen to this Podcast

Artwork for Gym Business

Latest Episodes

Today's episode is sponsored by InBody.

InBody's body composition analyzers help gyms accurately measure muscle, fat, and overall body composition - not just weight and BMI. By replacing guesswork with objective data, InBody helps owners and coache... more

Today's episode is sponsored by Numberwise.

Numberwise is an accounting firm that specializes in the fitness industry. They understand the unique challenges of memberships, payroll, seasonal cash flow, and growth decisions. If you don't know your n... more

To learn more about Gym Member Machine or to claim the special offer, go to gymmembermachine.com and mention the BFU podcast.

About Business for Unicorns

Business for Unicorns helps gym owners and fitness studio operators build profitable, sustai... more

This episode is brought to you by PushPress, an AI-powered gym management platform built for owners who actually run their gym like a business. They bring everything into one place — billing, scheduling, lead management, marketing automation, website... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Recent Guests

Jeremy Ellis
Founder of Goodly Coaching
Goodly Coaching
Episode: Episode 531: How One Gym Owner Cut Attrition from 8% to Under 2% with Jeremy Ellis
Stephen Ross
Founder of Movement Hub Santa Clara
Movement Hub Santa Clara
Episode: Episode 527: How Stephen Ross Grew Revenue 47% by Getting Off the Training Floor
Pete Dupuis
Gym owner and entrepreneur
Business for Unicorns
Episode: Episode 518: Pete Dupuis: The Deep Dive Interview
John Farkas
Owner of Blue Ocean Fitness and Alloy personal training franchisee
Alloy Fitness
Episode: Episode 516: Welcome John Farkas to the BFU Team!
Ross Oberlin
Founder of RC Training and Fitness
RC Training and Fitness
Episode: Episode 514: From Working IN Your Gym to Leading It with Ross Oberlin
Dylan Mayorquin
Founder of Integra Fitness in Nashville
Integra Fitness
Episode: Episode 512: From Trainer to CEO: How Dylan Mayorquin Doubled His Gym in Two Years
Tony Gentilcore
Co-founder of Cressy Sports Performance and owner of Core Collective
Core Collective
Episode: Episode 507: Inside the Independent Trainer Rental Model with Tony Gentilcore
Julian Barnes
Co-founder and CEO of Boutique Fitness Solutions
BFS Network
Episode: Episode 500: Find, Enroll, Retain: The Simple Framework Behind Profitable Gyms with Julian Barnes
Natasha Caleel
Founder of Sage Society Fitness, a premier women's-focused fitness studio
Sage Society Fitness
Episode: Episode 493: The Power in Finding Your Niche with Natasha Caleel

Reviews

4.9 out of 5 stars from 205 ratings
  • Bite-sized, actionable content

    The BFU podcast nails it with simple tips and effective advice for gym owners.

    Apple Podcasts
    5
    Wendyski
    United States7 months ago
  • Chapstick

    Great conversation fellas. Common sense wisdom to charge what you’re worth and live a better life with a healthier business!

    Apple Podcasts
    5
    Billy Hofacker
    United States10 months ago
  • Amazing content and actionable takeaways!

    Michael, Pete and Mark and the entire Business for Unicorns team give so much actionable insight that you can use in your fitness business right away!! Subscribe and you’ll be so happy you did!!

    Apple Podcasts
    5
    Awesome132567
    United States2 years ago
  • Why go it alone when you can go with Unicorns?

    This podcast is filled with the seeds that will help you to grow your gym into the success you’re dreaming of.

    It’s as close to plug-and-play as you can get…until you join Unicorn Society 😀

    Apple Podcasts
    5
    PreviouslyUnknownNickname
    United States2 years ago
  • Great show for anyone in the fitness industry

    As a gym owner, the tips provided in this podcast are invaluable.

    Apple Podcasts
    5
    Rizz206
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The discussions balance leadership theory with tangible systems, which helps sponsors align with proven gym-owner needs.
Community-driven content, including Unicorn Society, adds value beyond individual episodes.
Guests consistently bring firsthand ownership experience that translates to real-world growth for gyms.
Show notes and host questions are seen as thoughtful and targeted to gym operations and marketing.
Listeners praise the actionable, no-fluff takeaways and practical scripts you can implement immediately.

Talking Points

Recent interactions between the hosts and their guests.

Episode 530: How do you know when you're ready for Location #2?
Q: What is the first question to consider when thinking about expanding to a second location?
Whether expansion aligns with your personal goals and the life you want to lead, rather than simply following a herd mentality.
Episode 531: How One Gym Owner Cut Attrition from 8% to Under 2% with Jeremy Ellis
Q: What specific changes to the member experience helped reduce attrition from 8% to under 2%?
A combination of enhanced onboarding, frequent check-ins, milestone celebrations, and a coaching app for progress tracking, along with proactive communications and public recognition, created a cohesive and engaging member experience that kept people accountable and connected.
Episode 531: How One Gym Owner Cut Attrition from 8% to Under 2% with Jeremy Ellis
Q: What were the most important metrics tracked to improve retention?
Key metrics included monthly sales and utilization rates, but the most impactful were onboarding effectiveness and ongoing engagement milestones. Regular monitoring of these metrics, plus keeping a dashboard, allowed fast adjustments and a clear picture of where to focus efforts.
Episode 529: Should Your Gym Have a Free Trial? with G.R. Hoff
Q: What platforms should gyms consider beyond Meta Ads?
He discusses Google and TikTok as viable options in certain markets, noting that Google can be valuable when Meta has been maxed out, and that TikTok requires solid organic presence and high-quality video content to work well.
Episode 529: Should Your Gym Have a Free Trial? with G.R. Hoff
Q: How important are free offers, like 30-day trials, compared to traditional low-barrier offers?
Hoff argues that free offers can be incredibly effective for converting leads when paired with exceptional service and follow-up, citing examples of high conversion rates from free trials. He cautions against bait-and-switch tactics and highlights the importance of converting trial participants into long-term memberships.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Gym Business

What is Gym Business about and what kind of topics does it cover?

A practical, market-facing show aimed at brick-and-mortar gym owners, with a heavy emphasis on actionable operations, leadership, and growth strategies. Episodes frequently cover staff management, coaching methods, marketing systems, and revenue diversification, often anchored by real-world gym-owner guests and a focus on measurable outcomes. Notable strengths include candid leadership conversations, a blend of theory with on-the-ground scripts, and a community-oriented angle through the Unicorns ecosystem, which can make it especially appealing to owners seeking tangible playbooks and peer insights. The format tends to mix interviews with actionable frameworks and occasional sponsor integrations, making it helpful for listeners evaluating ... more

Where can I find podcast stats for Gym Business?

Rephonic provides a wide range of podcast stats for Gym Business. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Gym Business and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Gym Business get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Gym Business, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Gym Business?

Rephonic provides comprehensive predictive audience data for Gym Business, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Gym Business have?

To see how many followers or subscribers Gym Business has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Gym Business?

These podcasts share a similar audience with Gym Business:

1. Fitness Business Musings with Mark Fisher
2. Gym World Worldwide
3. Fitness Business University Podcast
4. Gym Business Coach Podcast
5. Run a Profitable Gym

How many episodes of Gym Business are there?

Gym Business launched 8 years ago and published 531 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Gym Business?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Gym Business?

Rephonic pulls ratings and reviews for Gym Business from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Gym Business?

Rephonic provides full transcripts for episodes of Gym Business. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Gym Business?

Recent guests on Gym Business include:

1. Jeremy Ellis
2. Stephen Ross
3. Pete Dupuis
4. John Farkas
5. Ross Oberlin
6. Dylan Mayorquin
7. Tony Gentilcore
8. Julian Barnes

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days