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Artwork for Gym Business

Gym Business - Business for Unicorns Podcast

Michael Keeler
Gym Ownership
Lead Generation
Fitness Industry
Gym Management
Leadership
Unicorn Society
Marketing
Business For Unicorns
Artificial Intelligence
Marketing Strategies
Gym Owners
Social Media
Mark Fisher Fitness
Client Engagement
Client Retention
Delegation
Gym Marketing
Gym Operations
Time Management
Continuing Education

The Business for Unicorns Podcast is for brick-and-mortar gym owners who want actionable strategies to grow their business, take amazing care of their clients, and build a life and fitness business they truly love. New episodes every Monday & Friday.

PublishesTwice weeklyEpisodes561Founded8 years ago
Number of ListenersCategories
BusinessHealth & Fitness

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Artwork for Gym Business

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Learn more about BFU Leads Engine HERE.

Ready to Grow Your Gym?

If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE.

About Business for Unicorns

Business for Unicorns ... more

This episode is brought to you by Wodify — gym management software built for founders like you. Right now, new customers get $100 off per month, for life. Learn more in the show notes or visit wodify.com.

About Business for Unicorns

Business for ... more

Want 30 days of free done-for-you marketing from the agency we trust? Claim a (yes, actually) free 30-day trial with Gym Member Machine here:

join.gymmembermachine.com/freeunicorns

About Business for Unicorns

Business for Unicorns helps... more

To grab a ticket for Seattle click HERE.

And use the code SEATTLE26EARLYBIRD to save $300.

Ready to Grow Your Gym?

If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE.

... more

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Recent Guests

Brendan Rice
CEO of Wodify
Wodify
Episode: Episode 560: Special Episode: Inside the Top 10%: What the Best Gyms Do Differently with Wodify CEO Brendan Rice
Tim Concannon
Co-founder of Nothing Stronger, Unicorn Society member
Nothing Stronger, Unicorn Society
Episode: Episode 558: From 50 to 150 Members: How Tim Concannon Tripled His Revenue
Mike Weust
VP and Head of Marketing for Boutique Fitness at Daxco
Daxco
Episode: Episode 557: The First 100 Days: Fix Retention Before You Buy More Ads with Mike Weust
Erin Milani
Sales Manager at Perform Better
Perform Better
Episode: Episode 555: Tips for Designing Your Gym from the Experts at Perform Better
Rose Del Dorian
Owner of Lift for Longevity, newly branded and opened gym in Massachusetts
Lift for Longevity
Episode: Episode 553: From Garage Gym to 100 Clients with Rose Doldoorian
Kathleen Ferguson
Founder and CEO of Coach 360
Coach 360
Episode: Episode 550: The Hiring Solution You've Been Waiting For with Kathleen Ferguson of Coach 360
Steven Schaff
Co-owner of Tenacity Training, Jersey-based fitness entrepreneur
Tenacity Training
Episode: Episode 549: One Decision That Added $36k to Their Annual Revenue with Steven and Bill from Tenacity Fitness
Bill Jack
Co-owner of Tenacity Training, Jersey-based fitness entrepreneur
Tenacity Training
Episode: Episode 549: One Decision That Added $36k to Their Annual Revenue with Steven and Bill from Tenacity Fitness
Laura Yang Renner
Founder of Freedom Makers
Freedom Makers
Episode: Episode 547: Is It Time To Hire a Virtual Assistant? with Laura Renner

Host

Michael Keeler
Host with extensive involvement in business-for-unicorns and gym industry content.

Reviews

4.9 out of 5 stars from 204 ratings
  • Bite-sized, actionable content

    The BFU podcast nails it with simple tips and effective advice for gym owners.

    Apple Podcasts
    5
    Wendyski
    United Statesa year ago
  • Chapstick

    Great conversation fellas. Common sense wisdom to charge what you’re worth and live a better life with a healthier business!

    Apple Podcasts
    5
    Billy Hofacker
    United Statesa year ago
  • Amazing content and actionable takeaways!

    Michael, Pete and Mark and the entire Business for Unicorns team give so much actionable insight that you can use in your fitness business right away!! Subscribe and you’ll be so happy you did!!

    Apple Podcasts
    5
    Awesome132567
    United States2 years ago
  • Why go it alone when you can go with Unicorns?

    This podcast is filled with the seeds that will help you to grow your gym into the success you’re dreaming of.

    It’s as close to plug-and-play as you can get…until you join Unicorn Society 😀

    Apple Podcasts
    5
    PreviouslyUnknownNickname
    United States2 years ago
  • Great show for anyone in the fitness industry

    As a gym owner, the tips provided in this podcast are invaluable.

    Apple Podcasts
    5
    Rizz206
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

High-quality guests and candid coaching moments distinguish the show.
Actionable, practical tips you can implement this week.
Deeply valuable for gym owners across growth stages.

Talking Points

Recent interactions between the hosts and their guests.

Episode 557: The First 100 Days: Fix Retention Before You Buy More Ads with Mike Weust
Q: What changes did you implement to fix the retention problem after identifying the churn?
We shifted to a more measured onboarding that started with a strong first visit, switched to one-on-one introduction rather than group classes initially, and implemented a 30-day and six-week follow-up cadence with tailored content and personal check-ins to keep members engaged and moving toward goals.
Episode 557: The First 100 Days: Fix Retention Before You Buy More Ads with Mike Weust
Q: What does the six-week churn look like, and how did you quantify its impact on the business?
We tracked new member activity, attendance, and engagement from day one through the first six weeks, using a mix of in-person check-ins and automated communications to spot where drop-off occurred and to structure targeted follow-ups that kept members progressing and connected to the gym community.
Episode 551: 10+ Tips for Working with a Business Coach with Wendy Shafranski
Q: What are the most valuable practices Wendy used when she was a member before joining the team?
She emphasized carving out time, treating coaching like a regular commitment, and being open and honest about struggles to avoid the shame that can block progress.
Episode 550: The Hiring Solution You've Been Waiting For with Kathleen Ferguson of Coach 360
Q: How does Fit Hire work and why is it valuable for studio owners?
Fit Hire is a free two-way marketplace that helps coaches find opportunities and studios find suitable staff. It emphasizes personalized matching and provides flexible tools like video profiles to showcase leadership and culture, making job posts more engaging and effective.
Episode 550: The Hiring Solution You've Been Waiting For with Kathleen Ferguson of Coach 360
Q: What are the main barriers you see in retaining fitness staff, and how does Coach 360 address them?
Turnover is driven by misalignment of culture, values, and career pathing. Coach 360 tackles this by personalizing matches, communicating company culture through newsletters and profiles, and offering career-lab events that foster meaningful connections and growth opportunities.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Gym Business

What is Gym Business about and what kind of topics does it cover?

The show targets brick-and-mortar gym owners seeking practical, action-oriented guidance to grow revenue, improve client care, and build scalable systems. Episodes consistently explore pricing strategy, branding, hiring, partnerships, and operational discipline, often featuring practitioners and service providers from fitness and business ecosystems. A standout is the recurring focus on actionable frameworks (time management, sales pacing, referral programs) and the integration of coaching and community networks (BFU/Unicorn Society) to support sustainable growth. The mix of owner/operator guests and expert contributors tends to yield clear takeaways, templates, and real-world case studies that listeners can apply quickly to their own facil... more

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How many listeners does Gym Business get?

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What are the audience demographics for Gym Business?

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How many subscribers and views does Gym Business have?

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Which podcasts are similar to Gym Business?

These podcasts share a similar audience with Gym Business:

1. Fitness Business Musings with Mark Fisher
2. Gym World Worldwide
3. Little Gym, Big Heart with Devin Gage
4. Fitness Business University Podcast
5. Gym Business Coach Podcast

How many episodes of Gym Business are there?

Gym Business launched 8 years ago and published 561 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Gym Business?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Gym Business?

Recent guests on Gym Business include:

1. Brendan Rice
2. Tim Concannon
3. Mike Weust
4. Erin Milani
5. Rose Del Dorian
6. Kathleen Ferguson
7. Steven Schaff
8. Bill Jack

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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