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Artwork for Run a Profitable Gym

Run a Profitable Gym

Chris Cooper
Two-Brain Business
Crossfit
Fitness Industry
Personal Training
Gym Ownership
Client Retention
Mentorship
Lead Generation
Gym Management
Hyrox
Marketing Strategies
Entrepreneurship
Two-Brain
Community Engagement
Average Revenue Per Member
Coaching
Fitness
Gym Owners United
Gym Marketing
Marketing

Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other ... more

PublishesTwice weeklyEpisodes1189Founded11 years ago
Number of ListenersCategories
EntrepreneurshipBusinessHealth & Fitness

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Artwork for Run a Profitable Gym

Latest Episodes

Their gym has been open 14 years, has over 150 members and pulls in around $30,000 a month. But growth stalled, and they wanted to know why.

In this episode of "Run a Profitable Gym," Two-Brain Business CEO John Franklin sits down with Tanya and Mer... more

This episode contains important visuals and is best enjoyed on YouTube.

No amount of planning makes handing over your life savings feel completely safe.

Today Two-Brain Business CEO John Franklin sits down with Steven Smith and Andreia Onofre Smith... more

Grab our free tools to help you fix the most common problems gym owners face.

A cheap intro offer brought in members who weren’t ready to commit—and retention that Dan Purington calls an “absolute dumpster fire.”

In this episode of “Run a Profitabl... more

Listening to this alone won’t make your gym more profitable. A mentor will. Book your free call with the Two-Brain team.

If you can’t attract good coaches, the fix probably isn’t your job post.

It’s your salary cap—and that’s determined by how your... more

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Recent Guests

Chris Cooper
Founder of Two-Brain, gym owner and mentor
Two-Brain Business
Episode: Are the CrossFit Games Dead?
Isaac Morgado
Gym Owner featured for his content system that generates leads
London, Ontario gym owner
Episode: How This Gym's Content System Generates 140 Leads a Month
Braeden Cordts
Millionaire Gym Owner Award winner and gym founder
Two-Brain Business
Episode: From $300k in Debt to Millionaire Gym Owner
Eric Cressy
Founder of Cressy Sports Performance; known for niche focus on baseball players with shoulder injuries
Cressy Sports Performance
Episode: How to Make Your Gym Stand Out Online in 2026
Ray Fennel
Owner of Iron Revolution; specializes in sourcing and refurbishing gym equipment
Iron Revolution
Episode: How to Make Your Gym Stand Out Online in 2026
Cassie Day
Owner of All Day Fit; focuses on empowering underrepresented women in fitness
All Day Fit
Episode: How to Make Your Gym Stand Out Online in 2026
Bruce Edwards
Chief figure discussed in the episode, former affiliate owner and CrossFit leader
CrossFit
Episode: The Future of CrossFit With Bruce Edwards
Eric O'Neil
Head of Affiliates of HYROX Americas
HYROX
Episode: Is HYROX Here to Stay? What Gym Owners Need to Know
Lauren DiSessa
Owner, Shelton Athletics
Shelton Athletics
Episode: She Made $6K in 60 Days With 1 Hyrox Class Per Week

Hosts

John Franklin
Host of Run a Profitable Gym and Run a Profitable Gym platform leader; long-time Two-Brain Business figure
Chris Cooper
Co-founder/Founder of Two-Brain Business; key strategist on gym growth, marketing, and content

Reviews

4.8 out of 5 stars from 184 ratings
  • Entertaining, insightful, and actionable! 🔥

    Whether you’re well established as a gym owner, or just getting started carving out a profitable niche that’s ready to grow, this is a must-listen podcast for you! Chris does an incredible job leading conversations that cover a huge breadth of topics related to the ins and outs of building a thriving business you can be proud of with fitness industry leaders who’ve actually experienced success themselves. Highly recommend listening and subscribing! 💪

    Apple Podcasts
    5
    ASobering
    United States5 years ago
  • Awesome Podcast!!!

    Chris, host of the Two-Brain Radio podcast, highlights all business, entrepreneurship and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

    Apple Podcasts
    5
    roweereyes
    Philippines5 years ago
  • Invaluable information!

    Thank you! Keep it coming.

    Apple Podcasts
    5
    AD Reach
    United States5 years ago
  • Awesome Podcast!!!

    Chris, host of the Two-Brain Radio podcast, highlights all aspects of business, entrepreneurship and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

    Apple Podcasts
    5
    Clarisse Gomez
    United States7 years ago
  • Needs better sound editing

    Had a friend recommend this, tried to start with Brian Strumps short story and he’s constantly clearing his throat and making tons of crackling noises in the mic. It’s awful because you probably have some good content.

    Apple Podcasts
    3
    loloooollolo
    United States7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Sound quality and production are important to listeners, with some comments calling for better editing.
Guests and hosts bring real-world experience with measurable impact.
Content often centers on niche strategies and local marketing for small gyms.
The show is praised for its focus on marketing, growth systems, and mentorship.
Audiences value practical, actionable advice tailored to gym owners.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

We Are About to Open a Gym ... Now What?
Q: What's the plan for small group training as a revenue driver?”,
The plan is to transition members from large-group classes to small-group personal training as the schedule and enrollment grow, with price and availability structured to encourage shifting dollars into higher-margin services.
We Are About to Open a Gym ... Now What?
Q: How do you structure the six Founders Club tiers?
Tiers range from $250 to $5,000, with varying weeks of access to group classes and recovery, plus merch, recognition, and launch perks to incentivize early commitment.
We Are About to Open a Gym ... Now What?
Q: Why is the Founders Club so important at open?
It creates revenue before opening, reducing the risk of a cash-flow crunch and helping cover founder salaries and operating costs while the gym builds its member base.
What I Would Do If I Was Launching a Gym From Scratch in 2026
Q: What are the initial pricing and revenue targets to validate the concept?
An eight-week transformation priced around $899/month, with two payments to keep the monthly cost under a comfortable threshold, followed by a prescription for semi-private at roughly 15% discount per person, aiming to reach around 12-14 paying clients to validate the model.
What I Would Do If I Was Launching a Gym From Scratch in 2026
Q: How are you getting clients when starting from zero reputation?
Begin with personal relationships and conversations with people in everyday settings, leverage existing social networks with referral efforts, use hand-raised posts, and engage in targeted social media outreach to invite potential clients in for a transformation.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Run a Profitable Gym

What is Run a Profitable Gym about and what kind of topics does it cover?

The show centers on practical, growth-focused strategies for running profitable fitness businesses, with frequent emphasis on niche positioning, lead generation, content marketing, and practical sales systems. Episodes often feature experienced gym owners, marketing/messaging experts, and affiliate leaders who share real-world tactics—ranging from DM-based client outreach, organic social strategy, and paid ads to event formats like HYROX and cross-promotional partnerships. A standout angle is the emphasis on mentorship, clear systems, and actionable frameworks that listeners can implement quickly, whether they own small studios or multiple locations. The format tends to combine personal journeys with repeatable playbooks for growth, brand-b... more

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How many listeners does Run a Profitable Gym get?

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Which podcasts are similar to Run a Profitable Gym?

These podcasts share a similar audience with Run a Profitable Gym:

1. Gym World Worldwide
2. Jason Khalipa Podcast
3. Chasing Excellence
4. Coach Em Up Podcast
5. WTF Gym Talk

How many episodes of Run a Profitable Gym are there?

Run a Profitable Gym launched 11 years ago and published 1189 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Run a Profitable Gym?

Recent guests on Run a Profitable Gym include:

1. Chris Cooper
2. Isaac Morgado
3. Braeden Cordts
4. Eric Cressy
5. Ray Fennel
6. Cassie Day
7. Bruce Edwards
8. Eric O'Neil

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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