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Artwork for Run a Profitable Gym

Run a Profitable Gym

Chris Cooper
Two-Brain Business
Crossfit
Fitness Industry
Gym Ownership
Personal Training
Client Retention
Mentorship
Lead Generation
Gym Management
Hyrox
Marketing Strategies
Entrepreneurship
Two-Brain
Community Engagement
Average Revenue Per Member
Coaching
Fitness
Gym Owners United
Gym Marketing
Marketing

Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other ... more

PublishesTwice weeklyEpisodes1180Founded11 years ago
Number of ListenersCategories
EntrepreneurshipBusinessHealth & Fitness

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Artwork for Run a Profitable Gym

Latest Episodes

Fill out the State of the Industry survey and get a free report card showing how your gym stacks up.

Most gym owners either avoid the sales conversation altogether or waste an hour giving a tour without ever asking for the sale.

In this episode of ... more

Get the full resource kit for this series—the exact frameworks and scripts to help you sell gym memberships without feeling slimy.

Ever avoided asking for the sale because it felt slimy? You're not alone, but it’s costing you clients who need your h... more

Steal our Lead Nurture Toolkit—the exact scripts and follow-up cadence to turn “maybe” into a booked consultation.

Gym owners constantly say they need more leads. The data says otherwise.

The average gym gets 420 leads a year, but only 84 of them e... more

Turn social media leads into paying members with our free sell-by-chat scripts.

What if your gym doesn’t have a lead problem? What if the real issue is what you’re saying to the leads you already have?

In this episode of “Run a Profitable Gym,” Two... more

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Recent Guests

Braeden Cordts
Millionaire Gym Owner Award winner and gym founder
Two-Brain Business
Episode: From $300k in Debt to Millionaire Gym Owner
Cassie Day
Owner of All Day Fit; focuses on empowering underrepresented women in fitness
All Day Fit
Episode: How to Make Your Gym Stand Out Online in 2026
Ray Fennel
Owner of Iron Revolution; specializes in sourcing and refurbishing gym equipment
Iron Revolution
Episode: How to Make Your Gym Stand Out Online in 2026
Eric Cressy
Founder of Cressy Sports Performance; known for niche focus on baseball players with shoulder injuries
Cressy Sports Performance
Episode: How to Make Your Gym Stand Out Online in 2026
Bruce Edwards
Chief figure discussed in the episode, former affiliate owner and CrossFit leader
CrossFit
Episode: The Future of CrossFit With Bruce Edwards
Eric O'Neil
Head of Affiliates of HYROX Americas
HYROX
Episode: Is HYROX Here to Stay? What Gym Owners Need to Know
Colm O'Reilly
Paid ad specialist for Two-Brain
Two-Brain Business
Episode: How to Run Gym Ads That Actually Work in 2026
Lauren DiSessa
Owner, Shelton Athletics
Shelton Athletics
Episode: She Made $6K in 60 Days With 1 Hyrox Class Per Week
Corey Lewis
Owner of Xtra Mile Fitness; Two-Brain Mentor
Xtra Mile Fitness; Two-Brain
Episode: The Alumni Whisperer: How to Win Back Old Gym Members

Hosts

John Franklin
Host of Run a Profitable Gym and Run a Profitable Gym platform leader; long-time Two-Brain Business figure
Chris Cooper
Co-founder/Founder of Two-Brain Business; key strategist on gym growth, marketing, and content

Reviews

4.8 out of 5 stars from 184 ratings
  • Entertaining, insightful, and actionable! 🔥

    Whether you’re well established as a gym owner, or just getting started carving out a profitable niche that’s ready to grow, this is a must-listen podcast for you! Chris does an incredible job leading conversations that cover a huge breadth of topics related to the ins and outs of building a thriving business you can be proud of with fitness industry leaders who’ve actually experienced success themselves. Highly recommend listening and subscribing! 💪

    Apple Podcasts
    5
    ASobering
    United States5 years ago
  • Awesome Podcast!!!

    Chris, host of the Two-Brain Radio podcast, highlights all business, entrepreneurship and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

    Apple Podcasts
    5
    roweereyes
    Philippines5 years ago
  • Invaluable information!

    Thank you! Keep it coming.

    Apple Podcasts
    5
    AD Reach
    United States5 years ago
  • Awesome Podcast!!!

    Chris, host of the Two-Brain Radio podcast, highlights all aspects of business, entrepreneurship and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

    Apple Podcasts
    5
    Clarisse Gomez
    United States7 years ago
  • Needs better sound editing

    Had a friend recommend this, tried to start with Brian Strumps short story and he’s constantly clearing his throat and making tons of crackling noises in the mic. It’s awful because you probably have some good content.

    Apple Podcasts
    3
    loloooollolo
    United States7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Sound quality and production are important to listeners, with some comments calling for better editing.
Guests and hosts bring real-world experience with measurable impact.
Content often centers on niche strategies and local marketing for small gyms.
The show is praised for its focus on marketing, growth systems, and mentorship.
Audiences value practical, actionable advice tailored to gym owners.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

From $300k in Debt to Millionaire Gym Owner
Q: How did mentorship change the trajectory of his gym?
Initial mentorship provided clarity and accountability; a coach helped Braeden focus on the most impactful lever each month, accelerating systemization, team development, and scalable growth.
From $300k in Debt to Millionaire Gym Owner
Q: What sparked Braeden's decision to pursue gym ownership despite debt and skepticism?
Braeden describes hitting a breaking point with debt, discovering CrossFit, and being inspired by a book from his mother that urged him to pursue bigger dreams; he chose a path that combined coaching, community impact, and personal purpose over traditional routes.
Is HYROX Here to Stay? What Gym Owners Need to Know
Q: What ongoing support can HYROX provide to affiliates to sustain growth?
Regularly update workouts, add turnkey in-gym challenges, improve the Gym Finder, and expand ways to monetize the affiliation while hosting more race days and opportunities for members to participate.
Is HYROX Here to Stay? What Gym Owners Need to Know
Q: How should gyms think about calendar planning and seasonality for HYROX?
Aim for continuous activity by adding more race days and cities, understand regional calendars, and build a four-to-sixteen week ramp plan that coordinates training blocks with upcoming races.
Is HYROX Here to Stay? What Gym Owners Need to Know
Q: What is the most effective way for a gym to stress test HYROX before fully committing?
Start with a couple HYROX-ish classes to gauge member interest, add a hard challenge event to test turnout, and run a mini-event that brings in non-members to measure external demand.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
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Frequently Asked Questions About Run a Profitable Gym

What is Run a Profitable Gym about and what kind of topics does it cover?

The show centers on practical, growth-focused strategies for running profitable fitness businesses, with frequent emphasis on niche positioning, lead generation, content marketing, and practical sales systems. Episodes often feature experienced gym owners, marketing/messaging experts, and affiliate leaders who share real-world tactics—ranging from DM-based client outreach, organic social strategy, and paid ads to event formats like HYROX and cross-promotional partnerships. A standout angle is the emphasis on mentorship, clear systems, and actionable frameworks that listeners can implement quickly, whether they own small studios or multiple locations. The format tends to combine personal journeys with repeatable playbooks for growth, brand-b... more

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To see how many followers or subscribers Run a Profitable Gym has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Run a Profitable Gym?

These podcasts share a similar audience with Run a Profitable Gym:

1. Gym World Worldwide
2. WTF Gym Talk
3. Gym Business Coach Podcast
4. Jason Khalipa Podcast
5. The Game with Alex Hormozi

How many episodes of Run a Profitable Gym are there?

Run a Profitable Gym launched 11 years ago and published 1180 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Run a Profitable Gym?

Recent guests on Run a Profitable Gym include:

1. Braeden Cordts
2. Cassie Day
3. Ray Fennel
4. Eric Cressy
5. Bruce Edwards
6. Eric O'Neil
7. Colm O'Reilly
8. Lauren DiSessa

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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