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Artwork for Run a Profitable Gym

Run a Profitable Gym

Chris Cooper
Two-Brain Business
Crossfit
Fitness Industry
Gym Ownership
Personal Training
Client Retention
Mentorship
Lead Generation
Gym Management
Hyrox
Marketing Strategies
Entrepreneurship
Two-Brain
Community Engagement
Average Revenue Per Member
Coaching
Fitness
Gym Owners United
Gym Marketing
Marketing

Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other ... more

PublishesTwice weeklyEpisodes1174Founded11 years ago
Number of ListenersCategories
EntrepreneurshipHealth & FitnessBusiness

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Artwork for Run a Profitable Gym

Latest Episodes

Get Chris Cooper’s book “Founder, Farmer, Tinker, Chief” free on Kindle this week (Jul. 27-31): twobrain.co/4gLvR5E

If you’re a gym owner who feels stuck, you probably don’t need more information. You need focus.

In this episode of “Run a ... more

Want to run an in-gym event that brings in new members and keeps them around? Download our step-by-step Intramural Open guide.

Are the CrossFit Games dead? And should gym owners even care?

In this episode of “Run a Profitable Gym,” Two-Brain found... more

Use our AI-powered Instagram audit to identify the biggest gaps in your gym’s social media and generate more leads: gymig.com/

Isaac Morgado’s gym content system generates 140+ leads per month.

In this episode of “Run a Profitable Gym,” J... more

Calculate exactly what you should be charging with our Revenue Per Session (RPS) Calculator, linked below.

Don’t set your prices by copying the gym down the street (and maybe knocking off $10).

Instead, there’s a data-backed way to do it, using rea... more

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Recent Guests

Braeden Cordts
Millionaire Gym Owner Award winner and gym founder
Two-Brain Business
Episode: From $300k in Debt to Millionaire Gym Owner
Eric Cressy
Founder of Cressy Sports Performance; known for niche focus on baseball players with shoulder injuries
Cressy Sports Performance
Episode: How to Make Your Gym Stand Out Online in 2026
Cassie Day
Owner of All Day Fit; focuses on empowering underrepresented women in fitness
All Day Fit
Episode: How to Make Your Gym Stand Out Online in 2026
Ray Fennel
Owner of Iron Revolution; specializes in sourcing and refurbishing gym equipment
Iron Revolution
Episode: How to Make Your Gym Stand Out Online in 2026
Bruce Edwards
Chief figure discussed in the episode, former affiliate owner and CrossFit leader
CrossFit
Episode: The Future of CrossFit With Bruce Edwards
Eric O'Neil
Head of Affiliates of HYROX Americas
HYROX
Episode: Is HYROX Here to Stay? What Gym Owners Need to Know
Lauren DiSessa
Owner, Shelton Athletics
Shelton Athletics
Episode: She Made $6K in 60 Days With 1 Hyrox Class Per Week
Chris Cooper
Founder of Two-Brain Business
Two-Brain Business
Episode: Should Your Gym Become a HYROX Affiliate?
Chris Vasseur
Owner of Bionic CrossFit
Bionic CrossFit
Episode: Exactly How to Sell Personal Training in a CrossFit Gym

Hosts

John Franklin
Host of Run a Profitable Gym; affiliated with Two-Brain Business
Chris Cooper
Founder of Two-Brain Business; gym mentor and host

Reviews

4.8 out of 5 stars from 183 ratings
  • Entertaining, insightful, and actionable! 🔥

    Whether you’re well established as a gym owner, or just getting started carving out a profitable niche that’s ready to grow, this is a must-listen podcast for you! Chris does an incredible job leading conversations that cover a huge breadth of topics related to the ins and outs of building a thriving business you can be proud of with fitness industry leaders who’ve actually experienced success themselves. Highly recommend listening and subscribing! 💪

    Apple Podcasts
    5
    ASobering
    United States5 years ago
  • Awesome Podcast!!!

    Chris, host of the Two-Brain Radio podcast, highlights all business, entrepreneurship and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

    Apple Podcasts
    5
    roweereyes
    Philippines5 years ago
  • Invaluable information!

    Thank you! Keep it coming.

    Apple Podcasts
    5
    AD Reach
    United States5 years ago
  • Awesome Podcast!!!

    Chris, host of the Two-Brain Radio podcast, highlights all aspects of business, entrepreneurship and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

    Apple Podcasts
    5
    Clarisse Gomez
    United States6 years ago
  • Needs better sound editing

    Had a friend recommend this, tried to start with Brian Strumps short story and he’s constantly clearing his throat and making tons of crackling noises in the mic. It’s awful because you probably have some good content.

    Apple Podcasts
    3
    loloooollolo
    United States7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

This show provides practical, actionable gym business advice that listeners can apply immediately.
High-value content with guests who have proven track records in scaling gyms and mentoring others.
Listeners often cite actionable scripts, templates, and frameworks that translate into real revenue growth.
Experts and hosts share real-world strategies that help gyms grow sustainably.
The format emphasizes mentorship and community, though some listeners wish for more polished sound quality on a few episodes.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

From $300k in Debt to Millionaire Gym Owner
Q: How did mentorship change the trajectory of his gym?
Initial mentorship provided clarity and accountability; a coach helped Braeden focus on the most impactful lever each month, accelerating systemization, team development, and scalable growth.
From $300k in Debt to Millionaire Gym Owner
Q: What sparked Braeden's decision to pursue gym ownership despite debt and skepticism?
Braeden describes hitting a breaking point with debt, discovering CrossFit, and being inspired by a book from his mother that urged him to pursue bigger dreams; he chose a path that combined coaching, community impact, and personal purpose over traditional routes.
Is HYROX Here to Stay? What Gym Owners Need to Know
Q: What ongoing support can HYROX provide to affiliates to sustain growth?
Regularly update workouts, add turnkey in-gym challenges, improve the Gym Finder, and expand ways to monetize the affiliation while hosting more race days and opportunities for members to participate.
Is HYROX Here to Stay? What Gym Owners Need to Know
Q: How should gyms think about calendar planning and seasonality for HYROX?
Aim for continuous activity by adding more race days and cities, understand regional calendars, and build a four-to-sixteen week ramp plan that coordinates training blocks with upcoming races.
Is HYROX Here to Stay? What Gym Owners Need to Know
Q: What is the most effective way for a gym to stress test HYROX before fully committing?
Start with a couple HYROX-ish classes to gauge member interest, add a hard challenge event to test turnout, and run a mini-event that brings in non-members to measure external demand.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About Run a Profitable Gym

What is Run a Profitable Gym about and what kind of topics does it cover?

This show centers on practical, systems-oriented business advice for gym owners, including CrossFit affiliates and boutique studios. Episodes consistently cover growth through retention, referrals, structured onboarding, and scalable marketing funnels, with many guests being gym owners, mentors, and industry leaders who share repeatable frameworks. A standout trait is the heavy emphasis on mentorship, community-building, and integrating sales, marketing, and retention into a cohesive operating system—often with tangible scripts, templates, and roadmaps that listeners can implement quickly. The format tends to mix founder-led frameworks, guest case studies, and revenue-focused strategies, making it especially useful for owners aiming to scal... more

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Which podcasts are similar to Run a Profitable Gym?

These podcasts share a similar audience with Run a Profitable Gym:

1. Gym World Worldwide
2. Jason Khalipa Podcast
3. The Sevan Podcast
4. The Game with Alex Hormozi
5. WTF Gym Talk

How many episodes of Run a Profitable Gym are there?

Run a Profitable Gym launched 11 years ago and published 1174 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Run a Profitable Gym?

Recent guests on Run a Profitable Gym include:

1. Braeden Cordts
2. Eric Cressy
3. Cassie Day
4. Ray Fennel
5. Bruce Edwards
6. Eric O'Neil
7. Lauren DiSessa
8. Chris Cooper

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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