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Artwork for Run a Profitable Gym

Run a Profitable Gym

Chris Cooper
Two-Brain Business
Crossfit
Fitness Industry
Gym Ownership
Personal Training
Client Retention
Mentorship
Lead Generation
Gym Management
Marketing Strategies
Hyrox
Entrepreneurship
Average Revenue Per Member
Community Engagement
Two-Brain
Coaching
Fitness
Gym Marketing
Gym Owners United
Marketing

Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other ... more

PublishesTwice weeklyEpisodes1155Founded11 years ago
Number of ListenersCategories
BusinessHealth & FitnessEntrepreneurship

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Artwork for Run a Profitable Gym

Latest Episodes

No time to make content for your gym? Not anymore.

In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper walks you through the exact system he uses to turn one idea into a full week of content in 30 minutes with AI.

Chris demos... more

Chris Cooper has been publishing content since 1998. It got him fired from one job—but it also built all of his businesses.

In this episode of “Run a Profitable Gym,” Two-Brain CEO John Franklin and founder Chris Cooper give gym owners a step-by-ste... more

The average gym gets 28.9% of its leads from social media.

Most gym owners leave them on the table by posting the wrong things—or worse, nothing at all.

Today, Two-Brain CEO John Franklin walks through a simple social media system gym owners can u... more

Tune in to get the exact plan for what to post on social media to grow your gym.

Today on “Run a Profitable Gym,” Two-Brain CEO John Franklin and founder Chris Cooper walk through the social media system that turns lurkers into paying members.

They... more

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Recent Guests

Brian Foley
Founder of Activate in Ireland, mentor at Two-Brain
Activate
Episode: The Secret Question That Unlocks Gym Growth: How Many Clients Can You Keep?
Lauren DiSessa
Owner, Shelton Athletics
Shelton Athletics
Episode: She Made $6K in 60 Days With 1 Hyrox Class Per Week
Corey Lewis
Owner of Xtra Mile Fitness; Two-Brain Mentor
Xtra Mile Fitness; Two-Brain
Episode: The Alumni Whisperer: How to Win Back Old Gym Members
Chris Vasseur
Owner of Bionic CrossFit
Bionic CrossFit
Episode: Exactly How to Sell Personal Training in a CrossFit Gym
Joe Rouse
Owner of Breakaway Fitness & Performance
Breakaway Fitness & Performance
Episode: More Leads in 60 Minutes: He Found the Leaks Most Gym Owners Miss
Ryan McStockard
Owner of Fit to Live, Two-Brain Mentor
Fit to Live
Episode: From $0 to $16K Months: How This Gym Owner Became a Top Earner
Pete Shaw
Key figure in MetFix, previously involved with CrossFit as Flowmaster and seminar staff
MetFix
Episode: Can MetFix Save CrossFit?
Rob Sowden-Taylor
Owner of Ion Strength and Conditioning, Hyrox expert
Ion Strength and Conditioning
Episode: Hyrox: How to Use It to Generate Leads, Members and Massive ROI
Bill Russell
Co-founder of CrossFit Cleveland, experienced gym owner
CrossFit Cleveland
Episode: Hard Lessons From Nearly 20 Years of CrossFit Gym Ownership

Hosts

Mike Warkentin
Host presenting actionable advice and strategies for gym profitability.
Chris Cooper
Host providing mentorship-focused discussions for fitness entrepreneurs.

Reviews

4.8 out of 5 stars from 180 ratings
  • Entertaining, insightful, and actionable! 🔥

    Whether you’re well established as a gym owner, or just getting started carving out a profitable niche that’s ready to grow, this is a must-listen podcast for you! Chris does an incredible job leading conversations that cover a huge breadth of topics related to the ins and outs of building a thriving business you can be proud of with fitness industry leaders who’ve actually experienced success themselves. Highly recommend listening and subscribing! 💪

    Apple Podcasts
    5
    ASobering
    United States5 years ago
  • Awesome Podcast!!!

    Chris, host of the Two-Brain Radio podcast, highlights all business, entrepreneurship and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

    Apple Podcasts
    5
    roweereyes
    Philippines5 years ago
  • Invaluable information!

    Thank you! Keep it coming.

    Apple Podcasts
    5
    AD Reach
    United States5 years ago
  • Awesome Podcast!!!

    Chris, host of the Two-Brain Radio podcast, highlights all aspects of business, entrepreneurship and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

    Apple Podcasts
    5
    Clarisse Gomez
    United States6 years ago
  • Needs better sound editing

    Had a friend recommend this, tried to start with Brian Strumps short story and he’s constantly clearing his throat and making tons of crackling noises in the mic. It’s awful because you probably have some good content.

    Apple Podcasts
    3
    loloooollolo
    United States7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the actionable business strategies that can significantly improve gym profitability.
The advice shared is praised for being applicable not only to gym ownership but also to broader entrepreneurial contexts.
Some reviews mention audio quality issues but generally hype the insightful content shared.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How to Get More Referrals for Your Gym
Q: How should gym owners handle asking for referrals without it feeling salesy?
Set expectations from day one, frame referrals as helping the client reach their goals, and guide conversations at key moments such as after onboarding and during goal reviews so referrals feel like a natural progression.
How to Get More Referrals for Your Gym
Q: What is a seed client interview and why should gym owners do it?
A seed client interview is a casual conversation with your best paying and most enjoyable clients to understand what drew them to the gym and to gather feedback that informs marketing and referrals, ideally leading to more referrals.
How to Get More Referrals for Your Gym
Q: With me today is a special guest, the founder of Two-Brain Business, Chris Cooper. Chris, let's talk about the four funnels. What are they?
The four funnels are referral funnel, social media, organic content funnel, and paid ads funnel. When all four work together they multiply each other and amplify overall growth.
Should Your Gym Become a HYROX Affiliate?
Q: What are practical first steps for a gym considering Hyrox?
Affiliating to access resources, announcing a Hyrox class schedule a few weeks out, and promoting through email lists and local run clubs rather than broad ads.
Should Your Gym Become a HYROX Affiliate?
Q: Why do you think Hyrox is capturing something unique in the market right now?
Hyrox taps into the gamified, arena-style race experience and offers a clear, replicable path for gyms to offer a strong competitive event without forcing a full brand overhaul, which lowers risk for existing gym owners.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Run a Profitable Gym

What is Run a Profitable Gym about and what kind of topics does it cover?

Focused on providing actionable insights for gym owners and fitness entrepreneurs, this series covers a wide range of topics essential to running a successful gym. Episodes highlight success stories and practical advice, particularly emphasizing the importance of mentorship, business strategy, and effective marketing within the fitness industry. Notably, the series features discussions on overcoming challenges faced by gym owners, including navigating financial difficulties and improving customer experience. Brought to life by experienced host Chris Cooper, it aims to empower listeners with the mindset and strategies necessary to turn their gyms into profitable businesses, ultimately aspiring to nurture millionaire gym owners through invalu... more

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Which podcasts are similar to Run a Profitable Gym?

These podcasts share a similar audience with Run a Profitable Gym:

1. Gym World Worldwide
2. Chasing Excellence
3. The Rich Froning Podcast
4. Varied Not Random
5. The Game with Alex Hormozi

How many episodes of Run a Profitable Gym are there?

Run a Profitable Gym launched 11 years ago and published 1155 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Run a Profitable Gym?

Recent guests on Run a Profitable Gym include:

1. Brian Foley
2. Lauren DiSessa
3. Corey Lewis
4. Chris Vasseur
5. Joe Rouse
6. Ryan McStockard
7. Pete Shaw
8. Rob Sowden-Taylor

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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