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Artwork for Run a Profitable Gym

Run a Profitable Gym

Chris Cooper
Two-Brain Business
Crossfit
Fitness Industry
Gym Ownership
Personal Training
Client Retention
Mentorship
Lead Generation
Gym Management
Hyrox
Marketing Strategies
Entrepreneurship
Community Engagement
Two-Brain
Average Revenue Per Member
Coaching
Fitness
Gym Marketing
Gym Owners United
Marketing

Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other ... more

PublishesTwice weeklyEpisodes1162Founded11 years ago
Number of ListenersCategories
BusinessHealth & FitnessEntrepreneurship

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Artwork for Run a Profitable Gym

Latest Episodes

This episode contains several visual examples. For the best experience, head to our YouTube channel "Run a Profitable Gym."

Is your gym’s Instagram converting members? Audit it with our custom AI tool: GymIG.com/

If you stripped your gym’s ... more

Big news: CrossFit is not for sale. Bruce Edwards, the new CEO made that a condition of taking the job.

At the 2026 Two-Brain Summit in Chicago, Chris Cooper sat down live on stage with Bruce for a wide-ranging conversation about the future of Cross... more

This episode contains several visual examples. For the best experience, head to our YouTube channel "Run a Profitable Gym."

Get a free audit of your gym’s Instagram with our custom GPT tool: GymIG.com

If you’re a gym owner who wants to post more co... more

HYROX just crossed 4,500 affiliates in North America. A year ago, that number was under 1,500.

In this episode of “Run a Profitable Gym,” Two-Brain CEO John Franklin sits down with Eric O'Neil, Head of Affiliates for HYROX (Americas), to talk about ... more

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Recent Guests

Bruce Edwards
Chief figure discussed in the episode, former affiliate owner and CrossFit leader
CrossFit
Episode: The Future of CrossFit With Bruce Edwards
Eric O'Neil
Head of Affiliates of HYROX Americas
HYROX
Episode: Is HYROX Here to Stay? What Gym Owners Need to Know
Lauren DiSessa
Owner, Shelton Athletics
Shelton Athletics
Episode: She Made $6K in 60 Days With 1 Hyrox Class Per Week
Matthew Becker
Head attorney at Gym Lawyers PLLC, legal compliance and transactional expert for fitness businesses
Gym Lawyers PLLC
Episode: How to Buy a Gym Step by Step
Chris Vasseur
Owner of Bionic CrossFit
Bionic CrossFit
Episode: Exactly How to Sell Personal Training in a CrossFit Gym
Daniel Purington
Two-Brain gym owner and mentor
Two-Brain
Episode: The Referral System That Keeps This Gym Full With $0 Ad Spend
Joe Rouse
Owner of Breakaway Fitness & Performance
Breakaway Fitness & Performance
Episode: More Leads in 60 Minutes: He Found the Leaks Most Gym Owners Miss
Ryan McStockard
Owner of Fit to Live, Two-Brain Mentor
Fit to Live
Episode: From $0 to $16K Months: How This Gym Owner Became a Top Earner
Pete Shaw
Key figure in MetFix, previously involved with CrossFit as Flowmaster and seminar staff
MetFix
Episode: Can MetFix Save CrossFit?

Hosts

John Franklin
Host of Run a Profitable Gym; affiliated with Two-Brain Business
Chris Cooper
Founder of Two-Brain Business; gym mentor and host

Reviews

4.8 out of 5 stars from 182 ratings
  • Entertaining, insightful, and actionable! 🔥

    Whether you’re well established as a gym owner, or just getting started carving out a profitable niche that’s ready to grow, this is a must-listen podcast for you! Chris does an incredible job leading conversations that cover a huge breadth of topics related to the ins and outs of building a thriving business you can be proud of with fitness industry leaders who’ve actually experienced success themselves. Highly recommend listening and subscribing! 💪

    Apple Podcasts
    5
    ASobering
    United States5 years ago
  • Awesome Podcast!!!

    Chris, host of the Two-Brain Radio podcast, highlights all business, entrepreneurship and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

    Apple Podcasts
    5
    roweereyes
    Philippines5 years ago
  • Invaluable information!

    Thank you! Keep it coming.

    Apple Podcasts
    5
    AD Reach
    United States5 years ago
  • Awesome Podcast!!!

    Chris, host of the Two-Brain Radio podcast, highlights all aspects of business, entrepreneurship and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

    Apple Podcasts
    5
    Clarisse Gomez
    United States6 years ago
  • Needs better sound editing

    Had a friend recommend this, tried to start with Brian Strumps short story and he’s constantly clearing his throat and making tons of crackling noises in the mic. It’s awful because you probably have some good content.

    Apple Podcasts
    3
    loloooollolo
    United States7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

This show provides practical, actionable gym business advice that listeners can apply immediately.
High-value content with guests who have proven track records in scaling gyms and mentoring others.
Listeners often cite actionable scripts, templates, and frameworks that translate into real revenue growth.
Experts and hosts share real-world strategies that help gyms grow sustainably.
The format emphasizes mentorship and community, though some listeners wish for more polished sound quality on a few episodes.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Is HYROX Here to Stay? What Gym Owners Need to Know
Q: What ongoing support can HYROX provide to affiliates to sustain growth?
Regularly update workouts, add turnkey in-gym challenges, improve the Gym Finder, and expand ways to monetize the affiliation while hosting more race days and opportunities for members to participate.
Is HYROX Here to Stay? What Gym Owners Need to Know
Q: How should gyms think about calendar planning and seasonality for HYROX?
Aim for continuous activity by adding more race days and cities, understand regional calendars, and build a four-to-sixteen week ramp plan that coordinates training blocks with upcoming races.
Is HYROX Here to Stay? What Gym Owners Need to Know
Q: What is the most effective way for a gym to stress test HYROX before fully committing?
Start with a couple HYROX-ish classes to gauge member interest, add a hard challenge event to test turnout, and run a mini-event that brings in non-members to measure external demand.
How to Run Gym Ads That Actually Work in 2026
Q: What are the different campaign types and objectives gym owners should consider?
Start with lead campaigns to capture information directly on Facebook, and consider landing-page options later to filter and warm prospects. Lead ads are typically easier to scale and track, while landing pages can yield hotter leads but require more effort to manage and attribute.
The Future of CrossFit With Bruce Edwards
Q: What is CrossFit's North Star now, and how does it differ from the previous messaging?
The North Star is to teach people to do hard things and to focus on value creation for affiliates, coaches, and CrossFitters through better media and storytelling, rather than emphasizing elite competition or the Games as the sole measure of success.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Age Range
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Frequently Asked Questions About Run a Profitable Gym

What is Run a Profitable Gym about and what kind of topics does it cover?

This show centers on practical, systems-oriented business advice for gym owners, including CrossFit affiliates and boutique studios. Episodes consistently cover growth through retention, referrals, structured onboarding, and scalable marketing funnels, with many guests being gym owners, mentors, and industry leaders who share repeatable frameworks. A standout trait is the heavy emphasis on mentorship, community-building, and integrating sales, marketing, and retention into a cohesive operating system—often with tangible scripts, templates, and roadmaps that listeners can implement quickly. The format tends to mix founder-led frameworks, guest case studies, and revenue-focused strategies, making it especially useful for owners aiming to scal... more

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Which podcasts are similar to Run a Profitable Gym?

These podcasts share a similar audience with Run a Profitable Gym:

1. Gym World Worldwide
2. Jason Khalipa Podcast
3. The Game with Alex Hormozi
4. Chasing Excellence
5. Coach Em Up Podcast

How many episodes of Run a Profitable Gym are there?

Run a Profitable Gym launched 11 years ago and published 1162 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Run a Profitable Gym?

Recent guests on Run a Profitable Gym include:

1. Bruce Edwards
2. Eric O'Neil
3. Lauren DiSessa
4. Matthew Becker
5. Chris Vasseur
6. Daniel Purington
7. Joe Rouse
8. Ryan McStockard

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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