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Artwork for Run a Profitable Gym

Run a Profitable Gym

John Franklin
Two-Brain Business
Crossfit
Personal Training
Fitness Industry
Gym Ownership
Client Retention
Mentorship
Lead Generation
Gym Management
Hyrox
Average Revenue Per Member
Two-Brain
Community Engagement
Marketing Strategies
Fitness
Entrepreneurship
Gym Owners United
Coaching
Gym Marketing
Intramural Open

We've already helped 3,000 gym owners become more profitable, and we're the #1 gym mentorship program in the world.This channel (presented by Two-Brain Business) is packed with business tools for gym owners and CrossFit affiliates. We provide actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and condition... more

PublishesTwice weeklyEpisodes1201Founded11 years ago
Number of ListenersCategories
EntrepreneurshipBusinessHealth & Fitness

Listen to this Podcast

Artwork for Run a Profitable Gym

Latest Episodes

For more help, book a free call with the Two-Brain team.

Four months ago, Jared Jordan was on a hotel balcony at the Two-Brain Summit, wondering if it was time to close his gym.

It was losing $8,000 a month, and he’d put more than $60,000 on credit... more

Grab our free tools to help you fix the most common problems gym owners face.

If you’re only using AI to write your gym’s social media captions, you’re barely scratching the surface.

In this episode of “Run a Profitable Gym,” Two-Brain Business CEO... more

Is your gym ready to hire a full-time coach? Use our free calculator to find out.

Hiring is scary. You’re taking on real financial risk, and you can’t know in advance whether it will pay off.

In this episode of “Run a Profitable Gym,” Two-Brain Bus... more

Is your gym ready to hire a full-time coach? Use our free calculator to find out.

Matt Michaud grew his gym’s monthly revenue from about $12,000 to more than $80,000. He now has six full-time staff, with at least two coaches making six figures.

In ... more

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Recent Guests

Matt Michaud
Gym owner, Two-Brain mentor, and fire department captain
EverProven
Episode: How This Gym Owner Pays His Coaches Six Figures
Corey Lewis
Gym owner and Two-Brain mentor
Two-Brain Business
Episode: Why Gym Owners Keep Losing Their Best Coaches
Brian Bott
Two-Brain mentor and gym owner who runs three New Jersey gyms
Aspire Fitness
Episode: How to Hire the Right Coaches From the Beginning
Daniel Purington
CrossFit gym owner operating a hybrid model
Independent gym owner (CrossFit)
Episode: How This Gym Generates $700K Revenue With Only 190 Members
Chris Cooper
Gym owner with 20+ years in fitness and founder of Two-Brain Business
Two-Brain Business
Episode: What I Would Do If I Was Launching a Gym From Scratch in 2026
Isaac Morgado
Gym Owner featured for his content system that generates leads
London, Ontario gym owner
Episode: How This Gym's Content System Generates 140 Leads a Month
Braeden Cordts
Millionaire Gym Owner Award winner and gym founder
Two-Brain Business
Episode: From $300k in Debt to Millionaire Gym Owner
Ray Fennel
Owner of Iron Revolution; specializes in sourcing and refurbishing gym equipment
Iron Revolution
Episode: How to Make Your Gym Stand Out Online in 2026
Eric Cressy
Founder of Cressy Sports Performance; known for niche focus on baseball players with shoulder injuries
Cressy Sports Performance
Episode: How to Make Your Gym Stand Out Online in 2026

Hosts

John Franklin
Host of Run a Profitable Gym and Run a Profitable Gym platform leader; long-time Two-Brain Business figure
Chris Cooper
Co-founder/Founder of Two-Brain Business; key strategist on gym growth, marketing, and content

Reviews

4.8 out of 5 stars from 185 ratings
  • Entertaining, insightful, and actionable! 🔥

    Whether you’re well established as a gym owner, or just getting started carving out a profitable niche that’s ready to grow, this is a must-listen podcast for you! Chris does an incredible job leading conversations that cover a huge breadth of topics related to the ins and outs of building a thriving business you can be proud of with fitness industry leaders who’ve actually experienced success themselves. Highly recommend listening and subscribing! 💪

    Apple Podcasts
    5
    ASobering
    United States5 years ago
  • Awesome Podcast!!!

    Chris, host of the Two-Brain Radio podcast, highlights all business, entrepreneurship and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

    Apple Podcasts
    5
    roweereyes
    Philippines5 years ago
  • Invaluable information!

    Thank you! Keep it coming.

    Apple Podcasts
    5
    AD Reach
    United States5 years ago
  • Awesome Podcast!!!

    Chris, host of the Two-Brain Radio podcast, highlights all aspects of business, entrepreneurship and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

    Apple Podcasts
    5
    Clarisse Gomez
    United States7 years ago
  • Needs better sound editing

    Had a friend recommend this, tried to start with Brian Strumps short story and he’s constantly clearing his throat and making tons of crackling noises in the mic. It’s awful because you probably have some good content.

    Apple Podcasts
    3
    loloooollolo
    United States8 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Sound quality and production are important to listeners, with some comments calling for better editing.
Guests and hosts bring real-world experience with measurable impact.
Content often centers on niche strategies and local marketing for small gyms.
The show is praised for its focus on marketing, growth systems, and mentorship.
Audiences value practical, actionable advice tailored to gym owners.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

5 Ways Gym Owners Should Be Using AI in 2027
Q: Explain to people who aren't familiar with Profit First what that actually is.
Chris Cooper explains that Profit First means moving the owner's pay into a separate account before spending on other business costs, encouraging the owner to manage the remaining funds creatively.
5 Ways Gym Owners Should Be Using AI in 2027
Q: Can you talk through the tools you're using in the workflow for making a week of content in 30 minutes?
Chris Cooper uses Claude to choose and refine topics and draft a script, records it on Zoom, and uses Descript to produce a video, audio, short clips, and supporting written and social content.
How This Gym Owner Pays His Coaches Six Figures
Q: What would your advice be to that Gym Owner who's stuck at 20K?
Michaud recommends clarifying the business vision, defining responsibilities, and understanding what motivates a potential employee so the role can support both the gym's needs and the person's interests.
How This Gym Owner Pays His Coaches Six Figures
Q: Where were you as a gym owner when you joined the program?
Michaud was bringing in about $10,000 to $12,000 a month, handling most business responsibilities himself, and struggling with payroll while relying on part-time coaches.
How to Hire the Right Coaches From the Beginning
Q: So think back to if you were coaching, you know, Brian when he's first starting Aspire Cold Snack, how would you advise them to hire when maybe they don't have a $90,000 salary-benefited position?
Bott says owners should identify whether they need help with coaching or back-end operations before hiring. A coach who is strong on the gym floor may first need administrative support, while someone with coaching capacity limits may need another coach. His first hire, a gym member with business experience, handled administrative tasks.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
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Age Range
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Frequently Asked Questions About Run a Profitable Gym

What is Run a Profitable Gym about and what kind of topics does it cover?

The show centers on practical, growth-focused strategies for running profitable fitness businesses, with frequent emphasis on niche positioning, lead generation, content marketing, and practical sales systems. Episodes often feature experienced gym owners, marketing/messaging experts, and affiliate leaders who share real-world tactics—ranging from DM-based client outreach, organic social strategy, and paid ads to event formats like HYROX and cross-promotional partnerships. A standout angle is the emphasis on mentorship, clear systems, and actionable frameworks that listeners can implement quickly, whether they own small studios or multiple locations. The format tends to combine personal journeys with repeatable playbooks for growth, brand-b... more

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How many listeners does Run a Profitable Gym get?

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Which podcasts are similar to Run a Profitable Gym?

These podcasts share a similar audience with Run a Profitable Gym:

1. Gym World Worldwide
2. Varied Not Random
3. Chasing Excellence
4. The Sevan Podcast
5. The Game with Alex Hormozi

How many episodes of Run a Profitable Gym are there?

Run a Profitable Gym launched 11 years ago and published 1201 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Run a Profitable Gym?

Recent guests on Run a Profitable Gym include:

1. Matt Michaud
2. Corey Lewis
3. Brian Bott
4. Daniel Purington
5. Chris Cooper
6. Isaac Morgado
7. Braeden Cordts
8. Ray Fennel

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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