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Artwork for Little Gym, Big Heart

Little Gym, Big Heart with Devin Gage

Devin Gage
Sales
Leadership
Gage Strength Training
Marketing Campaigns
Fitness Industry
Powerstrength Training Systems
Gym Industry
Marketing
Engage Personal Training
Performance Improvement Plan
Gagey Awards
CRM
Hiring Process
Powerstrength
Customer Service
Customer Experience
Body Language
Slack
Ripped Dads Challenge
Fitness Sales Objections

Welcome to the Little Gym, Big Heart podcast, hosted by Devin Gage. Tailored for trainers and aspiring gym owners, each episode draws from Devin’s vast experience and consulting group expertise. Discover keys to elevate your career, whether boosting earnings as a trainer or opening your facility. This podcast offers practical tactics, success stories, and real-time guidance. Whether seasoned or st... more

PublishesTwice monthlyEpisodes89Founded3 years ago
Number of ListenersCategories
EntrepreneurshipBusinessCareers

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Artwork for Little Gym, Big Heart

Latest Episodes

Are you a woman in Fitness Sales?

Raychell Kosh is a high ticket closer in the fitness industry, and in today's episode she shares what women need to know about closing more deals, building confidence and changing more lives in our industry. Make s... more

YouTube

Discover the exact blueprint for climbing the ladder in the fitness industry, moving from an unpaid intern to a gym facility leader in exactly two years. In this episode, we sit down with Jose Rivera, the first employee at Engaged Personal Training t... more

Are you tired of posting nuanced, balanced fitness tips that get zero traction online? In this episode, we sit down with Matt Simmons, the go-to content guy for gyms on the East Coast and owner of Simmons Media and Westchester Studios, to break down ... more

YouTube

Do you want to sell more memberships for your personal training gym? Tom Leo has sold millions in personal training, and is now in sales for the gym business consulting industry alongside Vince Gabriele and the SPF mastermind. In today's episode, we ... more

YouTube

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Recent Guests

Raychell Kosh
Co-founder of 3andD Personal Training in Delaware, advocate for women in strength training
3andD Personal Training
Episode: Women In Fitness Sales: How to Sell more with Raychell Kosh
Jose Rivera
Promoted employee who progressed from intern to facility leader
Engaged Personal Training (Collegeville location)
Episode: From Unpaid Intern to Director in 2 Years - Here's the Blueprint
Matt Simmons
Owner of Simmons Media and Westchester Studios
Simmons Media / Westchester Studios
Episode: We Tested Pro Content vs. Owner Posts—Here's What Won w/ Simmons Media
Tom Leonardis
Sales expert in fitness industry; author of a book on selling fitness without selling your soul
Unknown / Mastermind group referenced
Episode: Gym Sales Secrets that WIN more Sales with Tom Leonardis
CJ Appenzeller
Founder of Appenzeller Training Systems (ATS Strength) and expert in return-to-play and athlete performance
Appenzeller Training Systems
Episode: Scaling Expertise in Fitness Without Sacrificing Quality with CJ Appenzeller
Cam White
Regional Manager at Powerstrength
Powerstrength
Episode: The Real Way Successful Gym Managers Lead Their Teams with Brian Paulsen and Cam White
Brian Paulsen
Regional Manager at Powerstrength
Powerstrength
Episode: The Real Way Successful Gym Managers Lead Their Teams with Brian Paulsen and Cam White
Mark Ennis
Founder of Powerstrength Training Systems
Powerstrength Training Systems
Episode: Leading The BEST Coaches In The World w/ Skyler Davis
Skyler Davis
Powerstrength Training Director
Powerstrength Training Systems
Episode: Leading The BEST Coaches In The World w/ Skyler Davis

Host

Devin Gage
Host of the show

Reviews

5.0 out of 5 stars from 29 ratings
  • Great transferrable business advice!

    Really great business insights for gym owners! I’m not a gym owner myself, but my team and I work with a lot of entrepreneurs. Much of the advice that Devin has to offer is easily transferrable to other industries as well.

    Apple Podcasts
    5
    Michele510
    United Statesa year ago
  • Real Business Advice for Gym Owners

    Devin is one of the best entrepreneurs I’ve ever met. He has a unique ability to execute at a high level. His business acumen and creative mind has led to his success in one of the toughest industries around. If you’re someone that online a gym, looking to own or want to move up in the fitness industry then this is a must listen!

    Apple Podcasts
    5
    TJ Lopez
    United States2 years ago
  • Must listen podcast for gym owners

    I've known Devin for a while and his advice on running a successful gym is priceless.

    Apple Podcasts
    5
    Noam Tamir
    United States2 years ago
  • One of the best

    This podcast is extremely informative. The information Devin shares is clear, concise, and can easily be applied to your own gym for huge ROIs. I’m excited to follow along!

    Apple Podcasts
    5
    ChrisH39
    United States2 years ago
  • Practical advice! Can’t wait to listen to more episodes ✨

    -

    Apple Podcasts
    5
    andrthesea
    Philippines3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the focus on systems over hype.
Guests provide real-world tactics you can implement quickly.
High-quality insights into hiring and leadership in fitness businesses.
Great, actionable guidance for gym owners.

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Talking Points

Recent interactions between the hosts and their guests.

The Second In Command of Your Gym - Grow Revenue and Master Your Operations with Jeff Schumacher!
Q: What is your day-to-day workflow as GM/ops lead?
A structured startup routine, three top priorities each day, daily revenue checks, aligning with Monday meetings, and keeping Slack inbox at zero before the day begins; then executing focused projects and meetings through the week.
Body Language SECRETS Every Trainer Needs To Know w/ Christopher Carter
Q: What is a practical takeaway for gym owners to implement immediately?
Create a list of key touchpoints with clients, assign emotional targets for each touchpoint, and train staff with role-playing to practice positive body language aligned with those emotions.
Body Language SECRETS Every Trainer Needs To Know w/ Christopher Carter
Q: How can a trainer convey authority without coming off as domineering?
Use a balanced mix of open, upright posture, controlled eye contact, and measured speaking pace; front toward the client to convey confidence while also leaning in slightly on receiving information to show attentiveness and engagement.
Body Language SECRETS Every Trainer Needs To Know w/ Christopher Carter
Q: Walk through, you're a trainer, you're a gym owner. Is there a mental checklist for presence before engaging a client?
Yes. Focus on two components: confidence (body language of confidence) and connection (body language of connection). Then learn key poses, eye contact patterns, and open, grounded stance to establish authority and warmth.
Turn Your Gym Into A Sales MACHINE (Ft. Mike Manzi)
Q: What metrics matter most when professionalizing a gym's sales system?
Focus on inputs, throughputs, and outputs, and particularly on throughput — the conversion rate from each stage to the next — to identify where the funnel leaks.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Little Gym, Big Heart

What is Little Gym, Big Heart about and what kind of topics does it cover?

This show focuses on practical, scalable strategies for gym owners, trainers, and fitness operators. Episodes frequently cover leadership, hiring and retention, sales and marketing for gyms, multi-site operations, and building sustainable systems—from onboarding and coaching programs to financial discipline and culture. Notable strengths include concrete, implementable playbooks, real-world experiences from operators and sales experts, and a strong emphasis on aligning values with growth. Listeners are likely pursuing hands-on growth in the fitness space, with actionable takeaways that can be applied across small gyms to multi-location operators.

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Which podcasts are similar to Little Gym, Big Heart?

These podcasts share a similar audience with Little Gym, Big Heart:

1. Fitness Business University Podcast
2. The Business Of Strength Podcast
3. Gym Business Coach Podcast
4. Gym Business - Business for Unicorns Podcast
5. The Gym Member Machine Podcast

How many episodes of Little Gym, Big Heart are there?

Little Gym, Big Heart launched 3 years ago and published 89 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Little Gym, Big Heart?

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What guests have appeared on Little Gym, Big Heart?

Recent guests on Little Gym, Big Heart include:

1. Raychell Kosh
2. Jose Rivera
3. Matt Simmons
4. Tom Leonardis
5. CJ Appenzeller
6. Cam White
7. Brian Paulsen
8. Mark Ennis

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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