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The Business Of Strength Podcast

Business Of Strength
Fitness Industry
Marketing Strategies
Strength Training
Leadership
Gym Business
Entrepreneurship
Employee Development
Strength and Conditioning
Client Retention
Marketing
Gym Management
Networking
Underground Strength Con
Varsity House Gym
Fitness Marketing
Community Building
Turnkey Coach
Strength Coaching
Productivity
Business Growth

See behind the scenes of our private sector sports performance gym Varsity House. We've helped hundreds of coaches from around the world build successful businesses. We help training businesses improve their coaching development, leadership, operational systems, sales, and marketing.

PublishesWeeklyEpisodes232Founded9 years ago
Number of ListenersCategory
Sports

Listen to this Podcast

Artwork for The Business Of Strength Podcast

Latest Episodes

In this episode Adam teaches a framework for running a gym business through disciplined measurement, repeatable systems, and active leadership.

Quick Announcement: Weight Room Wealth seminar on June 4–5. Register Here: wealth.businessofstre... more

YouTube

Most gym owners avoid complaints. That’s a mistake. In this episode Dan Goodman breaks down a recent complaint at Varsity House and they went about handling the customer feedback the right way, and how it paid massive dividends! What You’ll Learn:Why... more

A blunt, no‑nonsense rant from a veteran strength coach calling out shortcuts in the industry—why young coaches skip fundamentals, the value of real training and mentorship, hard truths about exercise‑science degrees, and a practical roadmap (train, ... more

YouTube

Have you heard the latest BOS podcast with assistant athletic director at Texas A&M Bo Sandoval? There’s a massive problem in the fitness industry right now…And most gym owners don’t even realize it.We’re producing more “coaches” than ever before……bu... more

YouTube

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Recent Guests

Bo Sandoval
Assistant Athletic Director at the University of Texas A&M
Texas A&M University
Episode: EP 230: Building Coaches That Actually Last with Bo Sandoval
Mike Lawler
Congressman, U.S. House of Representatives from New York
U.S. House of Representatives
Episode: EP 229: What Most Owners Don’t Understand with Congressman Mike Lawler
David Kwon
Doctor of Physical Therapy, Next Level Physio
Next Level Physio
Episode: EP 228: Running a Hospitality Based PT Business
Dr. Sean Pastuch
Founder of Active Life, chiropractor, and author known for advocating for preventative fitness as an essential part of healthcare.
Active Life
Episode: EP 222: Holding the standard as a preventive health with Dr Pastuch
Matt Wiedemer
Owner of BEAT Personal Training and trainer to UFC champion Jon Jones
BEAT Personal Training
Episode: EP 220: How Obsession, Work Ethic & Relentless Curiosity Built a Gym Empire with Matt Wiedemer
Dr. Hunter Waldman
Exercise physiologist at Northern Alabama specializing in metabolic health and supplementation.
University of North Alabama
Episode: EP 219: Supplements That Work, and The Science Behind Elite Performance with Dr. Hunter Waldman
Eric Pullman
Owner of Breakthrough Performance Gym who began his training business at age 20
Breakthrough Performance
Episode: EP 215: Investing in Yourself with Eric Pullman of BreakThrough
Mike Lisi
Owner and CEO of Ignite Entrepreneurs
Ignite Entrepreneurs
Episode: EP 210: Ignite Your Gym Business (with Mike Lisi)
Joe Pearson
Owner of The Strength Feed, a gym focused on athlete performance and adult fitness.
The Strength Feed
Episode: EP 204: Mastering the Gym Business Game with Joe Pearson

Hosts

Dan Goodman
Co-founder and cited leadership figure in the gym business, frequently discusses pricing, onboarding, retention, and KPI-driven growth.
Joe
Longtime host with deep involvement in coaching, sales systems, and industry events; a central voice on growth strategies.

Reviews

5.0 out of 5 stars from 95 ratings
  • Solid and Straightforward

    The business of strength consortium has really opened my eyes to a lot of things that I was not aware of when it came to running a successful business in the strength and conditioning space. Their in person conferences have been enriching and well worth the cost. The podcast does a great job of representing that which they seek to give to those willing to invest their time. Highly recommend for anyone that seeks solid advice from a group of people that want everyone to have the tools to win.

    Apple Podcasts
    5
    K. McKenna
    United States3 months ago
  • Real and Actionable

    The BOS crew gives the best real-world tactical advice. I’ve listened to every episode since the 50s and it’s so helpful!

    Apple Podcasts
    5
    Eric - Breakthrough
    United States8 months ago
  • The best

    These guys are the best. I’m a little bias as I am part of the SYP. But can’t thank them enough for helping me on my business.

    Apple Podcasts
    5
    The Strength Feed Performance
    United States9 months ago
  • BOS — INDUSTRY LEADERS!

    For the past five years, I’ve followed the BOS podcasts and attended their live events. Eventually, I joined the BOS SYP coaching group—and since then, my business has grown by nearly 40%.

    I can’t recommend this team enough. They’re passionate, authentic people who genuinely love helping others. They lead from the front, running high-performing gyms themselves, and then share those real-world lessons with our group, through the podcast, and across social channels.

    If you’re ready to turn your ... more

    Apple Podcasts
    5
    alooney44
    United States9 months ago
  • Life Changing!!

    Update: Best thing I ever did was start listening to this podcast. I have been working with Joe, Dan, and Adam since May 2018. Since then, we’ve done multiple 6-figures per year, hired 2 full-time coaches, and grown to over 100+ monthly members

    I had Joe as a professor in college and interviewed him about being a gym owner; only to find out how successful Varsity House was a couple years prior.

    I started listening to the BOS Podcast when Joe & Dan launched it, several months prior to opening u... more

    Apple Podcasts
    5
    Connor Abreu
    United States9 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Impactful Podcast—trainers and gym owners gain measurable improvements in revenue and operations.
Solid and Straightforward—great actionable insights for running a strength business.
Real and Actionable—practical tactics, not fluff.
Life Changing—listeners credit mentorship and practical growth stories.

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Talking Points

Recent interactions between the hosts and their guests.

EP 219: Supplements That Work, and The Science Behind Elite Performance with Dr. Hunter Waldman
Q: Are there any biomarkers for sugar cravings and insulin resistance?
Elevated resting triglycerides and excess body fat can lead to leptin and adiponectin resistance, which is significant in hunger regulation.
EP 219: Supplements That Work, and The Science Behind Elite Performance with Dr. Hunter Waldman
Q: What's something that you wish more coaches understood about nutrition?
It's really about eat whole foods, single food ingredients or single item ingredients, hey, everybody, and eat until you're full, but not stuffed.
EP 218: Answering YOUR Questions
Q: What is a good approach for planning a big quarter one and quarter two to set up the rest of the year for success?
Dan advises planning monthly themes, marketing strategies, and setting clear goals to achieve desired membership numbers and retention rates.
EP 218: Answering YOUR Questions
Q: How can I help my younger trainers be more comfortable selling expensive training?
Dan emphasizes the importance of comprehensive training and structured staff development programs to build confidence in trainers.
EP 218: Answering YOUR Questions
Q: What are the monthly total expenses across all gyms and profit margin percentage?
Dan discusses a standard fixed budget where the goal margin for big facilities is a 20% profitability, with fixed overhead around 30%, payroll at 35%, and variable expenses at 15%.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About The Business Of Strength Podcast

What is The Business Of Strength Podcast about and what kind of topics does it cover?

A practical, practitioner-focused show that centers on building and scaling fitness businesses, especially gym operations and coaching systems. Across episodes, listeners hear about leadership, accountability, pricing strategies, client retention, value-based sales, and the integration of education and live events to accelerate growth. The conversations blend hands-on gym ownership experience with strategies for Marketing, onboarding, and program design, often highlighting how to create a resilient, high-performance team and a thriving member community. The format frequently features mentor-like guidance, real-world anecdotes, and actionable frameworks (like value stacking and KPI-driven reviews) that listeners can apply immediately to impr... more

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How many listeners does The Business Of Strength Podcast get?

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Which podcasts are similar to The Business Of Strength Podcast?

These podcasts share a similar audience with The Business Of Strength Podcast:

1. Little Gym, Big Heart with Devin Gage
2. Fitness Business University Podcast
3. Coach Em Up Podcast
4. Power Athlete Radio
5. Joe DeFranco's Industrial Strength Show

How many episodes of The Business Of Strength Podcast are there?

The Business Of Strength Podcast launched 9 years ago and published 232 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Business Of Strength Podcast?

Recent guests on The Business Of Strength Podcast include:

1. Bo Sandoval
2. Mike Lawler
3. David Kwon
4. Dr. Sean Pastuch
5. Matt Wiedemer
6. Dr. Hunter Waldman
7. Eric Pullman
8. Mike Lisi

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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