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The Business Of Strength Podcast

Business Of Strength
Fitness Industry
Leadership
Marketing Strategies
Strength Training
Marketing
Gym Business
Entrepreneurship
Employee Development
Strength and Conditioning
Client Retention
Gym Management
Varsity House
Underground Strength Con
Fitness Marketing
Networking
Varsity House Gym
Community Building
Strength Coaching
Productivity
Sales

See behind the scenes of our private sector sports performance gym Varsity House. We've helped hundreds of coaches from around the world build successful businesses. We help training businesses improve their coaching development, leadership, operational systems, sales, and marketing.

PublishesTwice weeklyEpisodes251Founded9 years ago
Number of ListenersCategory
Sports

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Artwork for The Business Of Strength Podcast

Latest Episodes

On this episode of the Business of Strength Podcast, host Dan Goodman breaks down why he changed his mind on Black Friday and why gym owners should stop fighting the biggest buying season of the year.

Dan discusses:

- Why being contrarian just to b... more

In this episode of the Business of Strength Podcast, Alex Hormozi explains why transformation challenges still work and how to refresh promotions without changing the sales process. He also shares how business partners can align on growth with clear ... more

Your gym’s social media doesn’t need more random workout photos. It needs better stories.In this episode, Joe talks about how gym owners can share their origin story, celebrate client transformations, and highlight member milestones to create content... more

What should gym owners measure to understand how their business is performing? This episode covers a practical approach to tracking revenue daily, weekly, and month over month, with each location compared against the same period last year.It also exp... more

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Recent Guests

Alex Hormozi
Episode: EP 247: Are Transformation Challenges Still Worth It? (With Alex Hormozi)
Jesse McBride
CEO and founder of MadeMeals
MadeMeals
Episode: EP 241: MadeMeals with Dan and Jesse
Sean Waxman
Strength and conditioning coach with experience coaching Olympic athletes and public figure in weightlifting
Waxman's Gym / Private sector strength coaching
Episode: EP 240: Coaching, Burnout, and Reinvention (Featuring Sean Waxman)
Eric Pullman
Owner of Breakthrough Performance & Personal Training, Long Island
Breakthrough Performance & Personal Training
Episode: How Breakthrough Scaled Revenue 43% While Hitting Zero Coaching Hours (ft. Eric Pullman)
Blake Burnard
Owner, Grind Haus
Grind Haus
Episode: How Grind Haus Scaled Revenue 72% While Removing 30 Hours From Blake's Week (ft. Blake Burnard)
Joe Pearson
Founder of The Strength Feed, gym owner in Raleigh, NC
The Strength Feed
Episode: How The Strength Feed Scaled Revenue 22% While Coaching 3-5 Hours Weekly (ft. Joe Pearson)
Noam Tamir
Founder/owner, TS Fitness NYC
TS Fitness NYC
Episode: How TS Fitness Scaled Revenue 18% While Working Less (ft. Noam Tamir)
Mike Rossetti
Basketball skill training entrepreneur, founder of Rossetti Basketball
Rossetti Basketball
Episode: EP 234: Why Serving is always the answer in business…with Mike Rossetti
Bo Sandoval
Assistant Athletic Director at the University of Texas A&M
Texas A&M University
Episode: EP 230: Building Coaches That Actually Last with Bo Sandoval

Hosts

Dan Goodman
Host with deep involvement in private-sector gym operations and business mentorship.
Joe Strong
Co-host and experienced gym leader, involved in scaling gyms and leading education initiatives.

Reviews

5.0 out of 5 stars from 97 ratings
  • Raw Power

    These guys have turned my business around in ways and to levels I couldn’t have dreamed possible.

    Apple Podcasts
    5
    FUSkeleton
    Canada2 months ago
  • Solid and Straightforward

    The business of strength consortium has really opened my eyes to a lot of things that I was not aware of when it came to running a successful business in the strength and conditioning space. Their in person conferences have been enriching and well worth the cost. The podcast does a great job of representing that which they seek to give to those willing to invest their time. Highly recommend for anyone that seeks solid advice from a group of people that want everyone to have the tools to win.

    Apple Podcasts
    5
    K. McKenna
    United States8 months ago
  • Real and Actionable

    The BOS crew gives the best real-world tactical advice. I’ve listened to every episode since the 50s and it’s so helpful!

    Apple Podcasts
    5
    Eric - Breakthrough
    United Statesa year ago
  • The best

    These guys are the best. I’m a little bias as I am part of the SYP. But can’t thank them enough for helping me on my business.

    Apple Podcasts
    5
    The Strength Feed Performance
    United Statesa year ago
  • BOS — INDUSTRY LEADERS!

    For the past five years, I’ve followed the BOS podcasts and attended their live events. Eventually, I joined the BOS SYP coaching group—and since then, my business has grown by nearly 40%.

    I can’t recommend this team enough. They’re passionate, authentic people who genuinely love helping others. They lead from the front, running high-performing gyms themselves, and then share those real-world lessons with our group, through the podcast, and across social channels.

    If you’re ready to turn your ... more

    Apple Podcasts
    5
    alooney44
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Short, actionable takeaways with real-world gym operations focus.
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Talking Points

Recent interactions between the hosts and their guests.

EP 247: Are Transformation Challenges Still Worth It? (With Alex Hormozi)
Q: In your experience, what's better, speed or prove it?
Hormozi says both partners can be right. He recommends asking what milestones the cautious partner needs to see before expanding, agreeing on a checklist, and using it to guide future locations.
EP 247: Are Transformation Challenges Still Worth It? (With Alex Hormozi)
Q: Do you still recommend a six-week transformation as the primary giveaway?
Hormozi says the promotion is a wrapper that can be refreshed with different names, durations, and themes to prevent ad fatigue. He recommends keeping the underlying offer, sales process, and operations consistent.
How The Strength Feed Scaled Revenue 22% While Coaching 3-5 Hours Weekly (ft. Joe Pearson)
Q: What was one tactical marketing or sales play that delivered a strong ROI this year?
A year-long, focused execution on a structured marketing plan tied to concrete offers (e.g., combines and targeted client outreach) and consolidating responsibility under a single leader helped streamline execution, improve follow-through, and drive steady member growth.
EP 239: Question & Answer
Q: How should I plan the opening scale of a new gym location to avoid over- or under-utilization?
Use a calculation: start with target memberships, multiply by frequency, apply a realistic show rate, and divide by the number of sessions you can coach per hour to determine weekly slots. Adjust the plan to open with a slightly higher or lower number of sessions to maintain capacity and avoid underuse.
EP 239: Question & Answer
Q: What are the pros and cons of partnering in a gym business, and how should I evaluate a potential partner?
Partnerships can accelerate growth when both parties share goals and are willing to work closely; problems arise when capital partners dominate without contributing work. Seek aligned goals, distribute responsibilities clearly, and ensure both partners are committed to doing the necessary work.

Audience Metrics

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Frequently Asked Questions About The Business Of Strength Podcast

What is The Business Of Strength Podcast about and what kind of topics does it cover?

The show centers on building and scaling private-sector sports performance businesses, with a strong emphasis on systems, leadership, marketing, and client experience. Across recent episodes, guests include gym owners, founders, and coaches who share real-world journeys—from bootstrapping and bootstrapped growth to multi-location expansion, pricing strategies, retention programs, and event-driven acquisition. Listeners often gain tactical playbooks on hiring, onboarding, and creating repeatable processes, plus mindset shifts around leadership, culture, and long-term sustainability. Notable is the consistent focus on practical, no-nonsense lessons from operators who run real gyms, frequent live events, and mentorship programs, making it valu... more

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How many listeners does The Business Of Strength Podcast get?

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Which podcasts are similar to The Business Of Strength Podcast?

These podcasts share a similar audience with The Business Of Strength Podcast:

1. Fitness Business University Podcast
2. Gym Business - Business for Unicorns Podcast
3. Dave Tate's Table Talk
4. Power Athlete Radio
5. Mark Bell's Power Project

How many episodes of The Business Of Strength Podcast are there?

The Business Of Strength Podcast launched 9 years ago and published 251 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Business Of Strength Podcast?

Recent guests on The Business Of Strength Podcast include:

1. Alex Hormozi
2. Jesse McBride
3. Sean Waxman
4. Eric Pullman
5. Blake Burnard
6. Joe Pearson
7. Noam Tamir
8. Mike Rossetti

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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