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The Optimised Practice Podcast

The HIVE - Your Guide To Best Practice
Vimazi
The Hive
Podiatry
Healthcare Practice
Private Practice
Peninsula HR
Flexible Working
Healthcare Marketing
Metrics
Business Model
Map (strategy)
Marketing
Powerhouse Canberra
Pioneer Podiatry
Hey Lucy
Locum Software
Supafoot Cheltenham
Members (team)
Optimize Health
Decision Making

Expert advice to help you build a profitable, stable and highly respected healthcare practice Each episode aims to solve 1 specific problem that practice owners face. We interview experts in private practice who want to share their 'Best Practice' expertise. Running a healthcare practice does not have to be hard, you just need to follow a proven recipe. This podcast exists to stop the struggle of ... more

PublishesMonthlyEpisodes31Founded2 years ago
Number of ListenersCategory
Business

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Artwork for The Optimised Practice Podcast

Latest Episodes

What does effective marketing actually look like for a healthcare practice?

In this episode of The Optimised Practice Podcast, host Emma Price is joined by Michael Schumacher from HMDG to break down the fundamentals of healthcare marketing, from get... more

YouTube

How do you handle patient complaints without damaging trust?

No healthcare practice is complaint-free but the way you respond can make all the difference. In this solo episode of The Optimised Practice Podcast, host Emma Price shares five practical ... more

YouTube

In this episode, Emma Price is joined by Alice Treadwell, Practice Manager at Flawless Feet Podiatry and Laser Clinic in London, to talk all things practice management. They discuss when the right time is to hire a practice manager, what qualities an... more

YouTube

In this episode of The Optimised Practice Podcast, host Emma Price sits down with Trevor Prior to explore how footwear can improve both patient outcomes and clinic profitability.

Discover the science behind Vimazi shoes, a biomechanically engineered... more

YouTube

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Recent Guests

Michael Schumacher
From HMDG, marketing consultant for MSK clinics
HMDG
Episode: Online Marketing 101
Alice Treadwell
Practice manager at Flawless Feet Podiatry and Laser Clinic
Flawless Feet Podiatry and Laser Clinic
Episode: Should I hire a Practice Manager?
Trevor Prior
UK distributor for Vimazi Shoes
Vimazi
Episode: How to Improve Patient Outcomes and Profit with Footwear
Asgar Hassanali
Director of James Hallam Pro Med
James Hallam Pro Med
Episode: Protect What You’ve Built: Insurance Peace of Mind for Healthcare Practice Owners
Isabel Field
Specialist in health care business insurance at James Hallam
James Hallam
Episode: Protect What You’ve Built: Insurance Peace of Mind for Healthcare Practice Owners
Emma Price
Owner of Supafoot Cheltenham; mastermind group member; coach to practice owners
Supafoot Cheltenham
Episode: How to Transition from Practitioner to Practice Owner
Haley Uden
Founder of Hey Lucy, locum platform for Allied Health
Hey Lucy
Episode: Owning a Practice Nearly Broke Haley until A Staffing Idea Renewed Her Passion
George Cummins
Founder at Gait and Motion Technology
Gait and Motion Technology
Episode: How Tech Can Improve Patient Outcomes, Increase Average Spend, and Grow Your Team
Phil Marshman
Founder/owner of Pioneer Podiatry, Mackay
Pioneer Podiatry
Episode: The Magic in Mentoring, Marriage, Assistants, and Authenticity

Hosts

Emma Price
Host of The Optimised Practice Podcast
Blake Sargent
Host of The Optimised Practice Podcast

Reviews

5.0 out of 5 stars from 5 ratings
  • So many business insights!

    Really interesting podcast, lots of business insights. Wii of old love to hear more from some of your physio practices too.

    Apple Podcasts
    5
    amobe1234
    United Kingdom2 years ago
  • Friggen love this podcast

    Brilliant to have all this wisdom on call! Cheers team for the superb content

    Apple Podcasts
    5
    Adophilps
    New Zealand2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Really practical business insights for private practices.
Guests often bring real-world experience from small to mid-size clinics.
Love the actionable frameworks for hiring and HR in healthcare settings.

Top Business Podcasts

Talking Points

Recent interactions between the hosts and their guests.

Online Marketing 101
Q: What is the most important way to measure success in marketing for a clinic?
Track the cost of acquisition and ensure a strong lifetime value; use data to determine if marketing is delivering more value than cost, with a target of a three to seven times return.
Online Marketing 101
Q: How should a clinic approach marketing when they are already busy?
Invest in branded, people-centric marketing to protect and grow the brand, rather than inexpensive acquisition ads; emphasize visible, personable content of the team and clinic culture.
Online Marketing 101
Q: What should a new clinic put in place before spending on advertising?
Focus on systems, a good booking process, and a professional, user-friendly website that presents the team and clinic vibe; also ensure you have easy ways to update and show services and conditions treated.
The Magic in Mentoring, Marriage, Assistants, and Authenticity
Q: What role do Allied Health Assistants play in your practice?
Assistants take on low-risk tasks and some treatments to keep podiatrists focused on high-value work; this increases efficiency and revenue potential.
The Magic in Mentoring, Marriage, Assistants, and Authenticity
Q: How do you approach recruitment and retention in a remote market?
We run a two-year graduate program and emphasize structured mentorship, which helps attract new grads; turnover exists, but a defined path makes it more sustainable.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Optimised Practice Podcast

What is The Optimised Practice Podcast about and what kind of topics does it cover?

The show delivers practical guidance for private healthcare practice owners, focusing on turning lessons into repeatable systems. Episodes frequently cover hiring and talent development, risk management, HR foundations, technology adoption in clinical settings, and strategies for sustainable growth. Notable threads include transitioning from clinician to leader, building high-performing teams, and using data-driven decision making to scale operations. The format tends to feature practitioners who've built or run clinics, with emphasis on actionable frameworks, real-world examples, and cross-promotion with partners that support practice growth. It stands out for its founder-led, systems-first approach and for spotlighting tools and partnersh... more

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Which podcasts are similar to The Optimised Practice Podcast?

These podcasts share a similar audience with The Optimised Practice Podcast:

1. The Podiatry Business Podcast
2. The Rest Is Politics: US

How many episodes of The Optimised Practice Podcast are there?

The Optimised Practice Podcast launched 2 years ago and published 31 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Optimised Practice Podcast?

Recent guests on The Optimised Practice Podcast include:

1. Michael Schumacher
2. Alice Treadwell
3. Trevor Prior
4. Asgar Hassanali
5. Isabel Field
6. Emma Price
7. Haley Uden
8. George Cummins

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