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The Optimised Practice Podcast

The HIVE - Your Guide To Best Practice
The Hive
Vimazi
Healthcare Practice
Podiatry
Private Practice
Peninsula HR
Coaching
Flexible Working
Healthcare Marketing
Healthcare
Metrics
Business Model
Map (strategy)
Marketing
Powerhouse Canberra
Pioneer Podiatry
Hey Lucy
Locum Software
Supafoot Cheltenham
Members (team)

Expert advice to help you build a profitable, stable and highly respected healthcare practice Each episode aims to solve 1 specific problem that practice owners face. We interview experts in private practice who want to share their 'Best Practice' expertise. Running a healthcare practice does not have to be hard, you just need to follow a proven recipe. This podcast exists to stop the struggle of ... more

PublishesTwice monthlyEpisodes34Founded2 years ago
Number of ListenersCategory
Business

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Artwork for The Optimised Practice Podcast

Latest Episodes

Building a successful practice doesn't have to be a lonely journey. As Emma Price and Blake Sargent discuss in their latest conversation, the key to accelerating your success lies in collaboration and mentorship.As you consider your path to success, ... more

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Becoming a CEO isn’t just about learning more. It’s about unlearning the habits that once made you successful, from being constantly busy to needing control, doing everything yourself, and thinking growth means getting bigger.Subscribe so you never m... more

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When Emma Price opened Supafoot in 2014, she thought being a great podiatrist was enough. She was wrong.In this episode, host Emma Price shares the 10 lessons she wishes someone had told her before she opened her practice — from mastering cash flow a... more

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What does effective marketing actually look like for a healthcare practice?

In this episode of The Optimised Practice Podcast, host Emma Price is joined by Michael Schumacher from HMDG to break down the fundamentals of healthcare marketing, from get... more

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Recent Guests

Blake Sargent
Guest discussing fastest path to a successful healthcare practice
The Hive / Optimised Health
Episode: The Fastest Way to A Successful Practice
Michael Schumacher
From HMDG, marketing consultant for MSK clinics
HMDG
Episode: Online Marketing 101
Alice Treadwell
Practice manager at Flawless Feet Podiatry and Laser Clinic
Flawless Feet Podiatry and Laser Clinic
Episode: Should I hire a Practice Manager?
Trevor Prior
UK distributor for Vimazi Shoes
Vimazi
Episode: How to Improve Patient Outcomes and Profit with Footwear
Asgar Hassanali
Director of James Hallam Pro Med
James Hallam Pro Med
Episode: Protect What You’ve Built: Insurance Peace of Mind for Healthcare Practice Owners
Isabel Field
Specialist in health care business insurance at James Hallam
James Hallam
Episode: Protect What You’ve Built: Insurance Peace of Mind for Healthcare Practice Owners
Emma Price
Owner of Supafoot Cheltenham; mastermind group member; coach to practice owners
Supafoot Cheltenham
Episode: How to Transition from Practitioner to Practice Owner
Haley Uden
Founder of Hey Lucy, locum platform for Allied Health
Hey Lucy
Episode: Owning a Practice Nearly Broke Haley until A Staffing Idea Renewed Her Passion
George Cummins
Founder at Gait and Motion Technology
Gait and Motion Technology
Episode: How Tech Can Improve Patient Outcomes, Increase Average Spend, and Grow Your Team

Hosts

Emma Price
Host focusing on practice growth, systems, and leadership; involved in The Hive/Optimize Health ecosystem
Blake Sergeant
Co-host with focus on private practice development, systems, and team building

Reviews

5.0 out of 5 stars from 5 ratings
  • So many business insights!

    Really interesting podcast, lots of business insights. Wii of old love to hear more from some of your physio practices too.

    Apple Podcasts
    5
    amobe1234
    United Kingdom2 years ago
  • Friggen love this podcast

    Brilliant to have all this wisdom on call! Cheers team for the superb content

    Apple Podcasts
    5
    Adophilps
    New Zealand2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Solid guidance on systems and growth without losing patient focus.
Promotes clear, repeatable playbooks for practice success.
Great mix of guests and actionable frameworks.
Very practical business insights for private practices.
Could use more clinician-led case studies.

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Talking Points

Recent interactions between the hosts and their guests.

Online Marketing 101
Q: What is the most important way to measure success in marketing for a clinic?
Track the cost of acquisition and ensure a strong lifetime value; use data to determine if marketing is delivering more value than cost, with a target of a three to seven times return.
Online Marketing 101
Q: How should a clinic approach marketing when they are already busy?
Invest in branded, people-centric marketing to protect and grow the brand, rather than inexpensive acquisition ads; emphasize visible, personable content of the team and clinic culture.
Online Marketing 101
Q: What should a new clinic put in place before spending on advertising?
Focus on systems, a good booking process, and a professional, user-friendly website that presents the team and clinic vibe; also ensure you have easy ways to update and show services and conditions treated.
The Magic in Mentoring, Marriage, Assistants, and Authenticity
Q: What role do Allied Health Assistants play in your practice?
Assistants take on low-risk tasks and some treatments to keep podiatrists focused on high-value work; this increases efficiency and revenue potential.
The Magic in Mentoring, Marriage, Assistants, and Authenticity
Q: How do you approach recruitment and retention in a remote market?
We run a two-year graduate program and emphasize structured mentorship, which helps attract new grads; turnover exists, but a defined path makes it more sustainable.

Audience Metrics

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Frequently Asked Questions About The Optimised Practice Podcast

What is The Optimised Practice Podcast about and what kind of topics does it cover?

A practical, business-forward show for private healthcare practice owners. Episodes repeatedly tackle core growth challenges—marketing, patient experience, HR, operations, and risk—through action-oriented conversations with practitioners, insurers, marketers, and tech providers. A standout pattern is blending solo, framework-driven guidance with guest expertise from healthcare marketing, insurance, biomechanics tech, and locum platforms, all aimed at helping owners scale without sacrificing service quality. The format often centers on concrete playbooks, from building systems and teams to selecting the right technology and partnerships, making it a useful resource for listeners seeking repeatable strategies to improve profitability, stabili... more

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Which podcasts are similar to The Optimised Practice Podcast?

These podcasts share a similar audience with The Optimised Practice Podcast:

1. The Podiatry Business Podcast
2. Podiatry Marketing
3. The Diary Of A CEO with Steven Bartlett

How many episodes of The Optimised Practice Podcast are there?

The Optimised Practice Podcast launched 2 years ago and published 34 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Optimised Practice Podcast?

Recent guests on The Optimised Practice Podcast include:

1. Blake Sargent
2. Michael Schumacher
3. Alice Treadwell
4. Trevor Prior
5. Asgar Hassanali
6. Isabel Field
7. Emma Price
8. Haley Uden

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