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The Fitness Business Podcast

Brian Keane
Personal Training
Fitness Business
Entrepreneurship
Fitness
Mindset
Lead Generation
Fitness Industry
Imposter Syndrome
Financial Freedom
Business Coaching
Online Coaching
Podcasting
The Circle
Social Media
Content Creation
Instagram
Mentorship
Health and Fitness
Black Friday
My New Book

The business podcast for personal trainers and anyone working in the health and fitness industry. Hosted by Fitness Entrepreneur and Business Consultant Brian Keane

PublishesWeeklyEpisodes223Founded7 years ago
Number of ListenersCategory
Business

Listen to this Podcast

Artwork for The Fitness Business Podcast

Latest Episodes

Email: brian@briankeanefitness.com

I'm making some changes to The Circle from July. New structure, new pricing, new format. But here's the thing - if you've been thinking about joining, this month is your window to come in under the current setup. ... more

GLP-1s are changing who needs a coach. AI is changing what coaches do. So what's left for fitness professionals in 5 years? Eric Malzone has interviewed 800+ people in the fitness industry and seen every wave coming before it hits. In this episode we... more

I asked Chat GPT and Claude "whats the best way to build a fitness business?" - and I got ten answers ranging from decent to flat our wrong..

Listen to find out what he came out with..

Timestamps:

00:00 Prompting Chat GPT and Claude 03:02 Eva... more

Watch the full video on YouTube - Click Here

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You're showing up, creating content, and putting in the work — but the clients aren't coming. The problem isn'... more

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Recent Guests

Eric Malzone
Co-founder and CEO of Podcast Collective; host of Future of Fitness
Podcast Collective
Episode: #198: Will AI and GLP-1's Make Fitness Coaches Obsolete? with Eric Malone
Gavin Meenan
Modern Warrior coach who helps men with mental and physical well-being
Episode: #187: Gavin Meenan on Transitioning from PT to Modern Warrior Coach, Building Retreats into Your 1:1 Coaching and Rewards of Serving People on a Deeper Level!
Neil Shoney Maclean
Marketing practitioner and coach specializing in building Facebook and Meta ad campaigns.
Episode: #186: Marketing Expert Neil "Shoney" Maclean on Running Facebook, Meta and Instagram Ads That Actually Get Clients and Raise Your Profile!
Brendan McGurgan
Global business leader and scaling coach, co-author of the Amazon bestseller 'Simple Scaling'.
Simple Scaling
Episode: #184: Scaling Coach Brendan McGurgan on The Principles of Simple Scaling, The Four Freedoms of Entrepreneurship and Filtering Opportunities & Staying Focused!
Andy Zoltan
Entrepreneur who founded a yoga platform that sold $11 million in online programs and helps mindful coaches create lifestyle empires
Impact
Episode: #183: Andy Zoltan on How To Stop Thinking Like A Personal Trainer, Why Price Can't Be Your Selling Point and Stability Comes From Systems, Not Sessions!
Sophie Morris
Social media sensation, entrepreneur, and former owner of a food business
Self-employed
Episode: Sophie Morris on Going Viral, The Importance Of Your Support System and Dealing With Online Negativity (CIRCLE BONUS)
Paul Hughes
Fitness and strength coach specializing in helping people with injuries and fat loss.
The Lower Back Pain Podcast
Episode: #181: Circle Member Paul Hughes Masterclass on Using Custom AI to Create Content, Build Brand Awareness and Make More Qualified Sales!
Jason Best
The brain behind the Level 4 Personal Training Qualification program
Galway City Gym
Episode: #178: Level 4 Personal Training Qualification, Gym Experience and Full Day Business Builder – The ONLY Program In Ireland!
Megan Banahan
Personal trainer, online coach, and small gym business owner
Episode: #177: Setting Up Your Own Gym and Building a Hybrid Business with Online Fitness Coaching - My Mentee Megan Banahan!

Host

Brian Keane
Fitness entrepreneur and business consultant, host of The Fitness Business Podcast, focused on turning fitness expertise into scalable enterprises.

Reviews

4.8 out of 5 stars from 65 ratings
  • Essential Listening for Fitness Professionals!

    This podcast is a goldmine for personal trainers and anyone in the health and fitness industry looking to take their business to the next level.

    Apple Podcasts
    5
    SamBGuia
    United States2 years ago
  • Riches in its niches

    Holy god, this episode was insane and Brian breaks it down to ensure you know the importance of creating a specific niche!! Unreal Brian 👊🏽👊🏽

    Apple Podcasts
    5
    RachO'S
    Ireland5 years ago
  • So Informative

    Wow! Just came across this business-specific podcast by Brian! Absolutely unreal information for anyone that’s at any stage or even considering a personal business in the nutrition/fitness industry! 🔥

    Apple Podcasts
    5
    Paddykidd167
    Ireland6 years ago
  • I can’t believe this content is free.

    I’m a massive fan of The Brian Keane pod cast. When he started the business pod cast I was beyond excited.

    The content for unreal, then when u get your head around it being free you can’t quite believe it. I’ve paid good money for information no where near as in-depth.

    If u want to know something about building your fitness business he’ll cover it!

    He’ll cover things u want to know, he’ll also cover things you don’t know u want to know.

    My wife isn’t in the health and fitness industry, but she... more

    Apple Podcasts
    5
    Neil Rimmingon.
    United Kingdom6 years ago
  • Great Insight for Starting Online

    Love the podcast - loads of really valuable insight for starting a business online. Great tips and confidence building!

    Apple Podcasts
    5
    Lauralou2491
    United Kingdom6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host's insights on niching and pricing are repeatedly highlighted as game-changing
Listeners praise the show for practical, actionable strategies tailored to fitness pros
Audience notes it's accessible for beginners yet valuable for established practitioners seeking growth

Top Business Podcasts

Talking Points

Recent interactions between the hosts and their guests.

#198: Will AI and GLP-1's Make Fitness Coaches Obsolete? with Eric Malone
Q: If you could not do interviews anymore, what would you pivot to to keep the business running?
They would lean into thought leadership via a Substack and LinkedIn, continuing to build influence and relationships through writing and long-form content.
#198: Will AI and GLP-1's Make Fitness Coaches Obsolete? with Eric Malone
Q: How are you using AI personally and professionally?
They rely on Claude for a wide range of tasks, from interview prep and scripting to managing proposals, contracts, and even identifying key contacts in their network; the focus is on efficiency and maintaining a human-centered approach.
#198: Will AI and GLP-1's Make Fitness Coaches Obsolete? with Eric Malone
Q: What is something that has surprised you in the last six months regarding trends and AI in fitness?
A surprising shift is how readily gym leaders and staff are embracing AI when they see a clear benefit to retention, profitability, and streamlined operations, but only if the human element—training, buy-in, and vision alignment—is addressed first.
#186: Marketing Expert Neil "Shoney" Maclean on Running Facebook, Meta and Instagram Ads That Actually Get Clients and Raise Your Profile!
Q: What's the biggest mistake fitness professionals are making with their ad strategy at the minute?
They are not thinking about the conversion system.
#184: Scaling Coach Brendan McGurgan on The Principles of Simple Scaling, The Four Freedoms of Entrepreneurship and Filtering Opportunities & Staying Focused!
Q: How do you recommend entrepreneurs address shiny object syndrome?
Encourage setting a clear vision and sticking with the goals that align with it to avoid distractions.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The Fitness Business Podcast

What is The Fitness Business Podcast about and what kind of topics does it cover?

This show consistently centers on turning fitness expertise into scalable, sustainable businesses. Guests and solo episodes cover topics like lead generation, niching, pricing, systems, and mindset, with a strong emphasis on practical frameworks that listeners can apply right away. A notable strength is translating complex business concepts into actionable steps for personal trainers and fitness professionals, often drawing on real-world experiments, mentorship programs, and community support. The format tends to mix strategy with hands-on tactics, making it helpful for listeners aiming to grow, optimize operations, or pivot toward scalable offerings. A standout aspect is the recurring focus on value-based pricing, targeted marketing, and b... more

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How many listeners does The Fitness Business Podcast get?

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To see how many followers or subscribers The Fitness Business Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Fitness Business Podcast?

These podcasts share a similar audience with The Fitness Business Podcast:

1. Feel Better, Live More with Dr Rangan Chatterjee
2. Real Health with Karl Henry
3. How I Built This with Guy Raz
4. Build Without Breaking - With Brian Keane
5. The High Performance Podcast

How many episodes of The Fitness Business Podcast are there?

The Fitness Business Podcast launched 7 years ago and published 223 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Fitness Business Podcast?

Recent guests on The Fitness Business Podcast include:

1. Eric Malzone
2. Gavin Meenan
3. Neil Shoney Maclean
4. Brendan McGurgan
5. Andy Zoltan
6. Sophie Morris
7. Paul Hughes
8. Jason Best

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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