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The Master Integrator Podcast

Paul Skelton
Artificial Intelligence
CEDIA
Cybersecurity
ADI Global Distribution
Kolosseum
Apprenticeship
Ambient Intelligence
Two-Channel Hi‑fi
Human-Centric Lighting
New Zealand
Control4
Together For Cinema
Humanoid Robots
Ethical Technology Design
Smart Home Technology
Education
Technical Debt
Skilled Migration
Lean Six Sigma
Cash Flow

The Master Integrator Podcast is where Australia’s smart home technology industry gets real. Hosted by Paul Skelton — a longtime industry journalist and current Regional Development Consultant for CEDIA in Australia and New Zealand — this series goes beyond product hype to explore the people, policies, and practices shaping the future of home integration. Each episode features candid conversations... more

PublishesTwice monthlyEpisodes39Foundeda year ago
Number of ListenersCategory
Business

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Artwork for The Master Integrator Podcast

Latest Episodes

Andrew Gleeson has spent his career on the supplier side of the Australian integration industry, and he has watched more sales conversations unfold than most integrators have had. He is currently Area Sales Manager for South Australia, Tasmania and V... more

It might be the most common question in this industry. Should I build a showroom? When Paul put it to Leslie Shiner, one of the sharpest financial and business minds working with integrators, her answer was not the one most people expect: "I do not k... more

Three months out from the biggest week of the year in Australian AV and integration, Soren Norgaard, Event Director of Integrate Australia, joins Paul to walk through what is coming to ICC Sydney from 2-4 September.

Integrate started at the Hordern ... more

David Ledermann is one of 3 certified Control4 dealers in all of Indonesia. He runs SGS Design and Integration from Seminyak in Bali, with a team of 15. He arrived from Switzerland 13 years ago for a hospitality job, ended up four hours into the midd... more

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Recent Guests

Andrew Gleeson
Sales representative at ADI Global Distribution (formerly Snap One)
ADI Global Distribution
Episode: Openness is a Sales Tool, with Andrew 'Gleeo' Gleeson
Leslie Shiner
Financial and business consultant in the integration industry
Independent consultant
Episode: Should You Build a Showroom? Leslie Shiner on the Business Case Most Integrators Skip
Soren Norgaard
Event Director, Integrate Expo
Integrate Expo
Episode: On with the show, with Soren Norgaard - Integrate 2026 is coming!
David Ledermann
Co-founder of SGS Design and Integration
SGS Design and Integration
Episode: Inside Indonesia’s Smart Home Market with David Ledermann
Paul Skelton
Host of The Master Integrator Podcast, guest on this episode
The Master Integrator Podcast
Episode: In the hot seat, with Paul Skelton
Peter Milojkovic
CEO of Zennio Australia and Tecport
Zennio Australia; Tecport
Episode: Thinking in Systems: How Human-Centric Design Changes Everything with Peter Milojkovic
Adam (Adam Works Fine)
Vice President and General Manager for Asia Pacific of ADI
ADI Global Distribution
Episode: ADI Expo & Training Tour 2026 — Exhibitor Preview
Alan Chow
Founder/Lead at Chowmain Software
Chowmain Software
Episode: ADI Expo & Training Tour 2026 — Exhibitor Preview
Kalen Ferreira
Representative from Cool Automation
Cool Automation
Episode: ADI Expo & Training Tour 2026 — Exhibitor Preview

Host

Paul Skelton
Host of The Master Integrator Podcast; experienced industry journalist and regional development consultant for CEDIA in Australia and New Zealand

Reviews

4.8 out of 5 stars from 16 ratings
  • Super Informative

    A quality podcast from a quality journalist. Great guests too.

    Apple Podcasts
    5
    TotallySat
    Australiaa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Content balances actionable guidance with industry policy discussions.
High-quality journalism shines through the host and guests.
Guests bring industry-focused insights and practical takeaways for integrators and vendors.

Talking Points

Recent interactions between the hosts and their guests.

Openness is a Sales Tool, with Andrew 'Gleeo' Gleeson
Q: What practical steps can integrators take to improve documentation and quotes so homeowners understand value?
Create comprehensive, multi-page quotes that tell a story, include design drawings, and tie every cost back to the homeowner's initial hot-buttons discussed at the outset.
Openness is a Sales Tool, with Andrew 'Gleeo' Gleeson
Q: Why is openness and setting expectations so important in the sales process for small integrators?
To prevent fear-driven underquoting and to ensure the homeowner understands the true cost and scope, aligning expectations early reduces disputes and increases trust.
Openness is a Sales Tool, with Andrew 'Gleeo' Gleeson
Q: From your perspective, what is the most useful thing about being a sales rep in this industry and how does it shape your approach?
The sales rep sits at the intersection of builder, architect, integrator, and homeowner, so understanding all sides and communicating how everything connects is crucial to guiding projects to a successful handover.
Should You Build a Showroom? Leslie Shiner on the Business Case Most Integrators Skip
Q: What pitfalls should be avoided when setting up a showroom?
Avoid treating the showroom as a vanity project; don't overspend, don't rely on a single supplier for all products, and ensure there is a plan to maintain and refresh the space so it doesn't become obsolete.
Should You Build a Showroom? Leslie Shiner on the Business Case Most Integrators Skip
Q: How should an integrator approach budgeting for a showroom?
Create a full budget as if you were a client, including build-out, equipment, maintenance, and ongoing overhead, and then project the payback based on increased sales and margins to determine if a three-year payoff is achievable.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About The Master Integrator Podcast

What is The Master Integrator Podcast about and what kind of topics does it cover?

This program focuses on Australia's smart home and systems integration scene, pulling back the curtain on the people, policies, and practices shaping the trade. Across episodes, listeners hear candid conversations with integrators, educators, builders, designers, and policy leaders about industry growth, apprenticeship programs, insurance challenges, and efforts to professionalize and standardize the field. Noteworthy threads include government recognition, CPD and training, open standards, and practical roadshow updates that connect on-the-ground practitioners with vendors and partners. The show nichély blends policy, education, and real-world business implications, often featuring sponsor integrations and industry partners, while maintain... more

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Which podcasts are similar to The Master Integrator Podcast?

These podcasts share a similar audience with The Master Integrator Podcast:

1. Inside CI Tech Talk - News, Reviews and Interviews
2. CE Pro Podcast
3. Straight Talk with Mark Bouris
4. Politics Now
5. HomeTech.fm

How many episodes of The Master Integrator Podcast are there?

The Master Integrator Podcast launched a year ago and published 39 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Master Integrator Podcast?

Recent guests on The Master Integrator Podcast include:

1. Andrew Gleeson
2. Leslie Shiner
3. Soren Norgaard
4. David Ledermann
5. Paul Skelton
6. Peter Milojkovic
7. Adam (Adam Works Fine)
8. Alan Chow

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