Rephonic
Artwork for The Growth Edit
Artificial Intelligence
Good Food Guide
Marketing
Restaurant Reviews
Dining Trends
Covid Impact On Dining
Culinary Landscape
Hospitality
Content Creation
Victorian Dining
Critics' Pick
Leadership Gap
Marketing Planning
Victorian Wine Industry
Food Industry
Wine Industry
Data Analysis
Emma Breheny
Restaurant Awards
E-Commerce

Hosted by marketing consultant Holly Formosa, The Growth Edit dives into the ideas, strategies and stories driving Australia’s food, wine and tourism industries forward. From building brands and shaping service culture to navigating DTC, digital and events, each episode offers clear thinking, sharp insight and real-world advice from people who have actually done it. If you are a winery, restaurant... more

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Artwork for The Growth Edit

Latest Episodes

The single most common mistake I see isn't a bad campaign or a dodgy website. It's businesses reaching for the wrong type of outside help at the wrong time.There are basically three types of people you can bring in to help with your marketing. A free... more

Leadership gets thrown around a lot in hospitality. But what does it mean when you're running the floor, managing the team, and trying to grow a business at the same time?

Angie Bradbury has spent three decades working inside hundreds of wine and ho... more

This week I'm joined by Christine Pietersz, paid ads strategist and founder of Seed & Story, for a practical conversation about Meta ads for food and wine businesses. We cover why boosting a post is rarely a real strategy, how to structure a campaign... more

If you think your Instagram followers are your community… this episode might change your mind.

I’m joined by Tresna Lee, co-owner of Gemini Wine Bar and one of the most experienced community builders in hospitality.

With 15+ years of experience (in... more

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Recent Guests

Angie Bradbury
Co-founder of the Collective Foundation and driving force behind the Future Hospitality Academy
Collective Foundation; Future Hospitality Academy
Episode: Ep 17: The Leadership Gap with Angie Bradbury
Christine Pietersz
Paid ads strategist and founder of Seed & Story
Seed & Story
Episode: Ep 16: Mastering Meta Ads with Christine Pietersz
Tresna Lee
Owner of Gemini Wine Bar, community-focused entrepreneur
Gemini Wine Bar
Episode: Ep 15: Community that Converts with Tresna Lee
Jason Williams
Co-founder, director and beverage director for House Made Hospitality
House Made Hospitality
Episode: Ep 14: The Business of Bars with Jason Williams
Emma Breheny
Co-editor of The Age Good Food Guide, involved in reporting on Melbourne's dining scene.
The Age Good Food Guide
Episode: Behind the Good Food Guide with Emma Breheny
Julian Major
Research and Insights role at Visit Victoria
Visit Victoria
Episode: Reading the Future of Tourism with Julian Major
Zennon Wijlens
Co-owner and Executive Chef at Paris Butter, one of Aotearoa's most awarded chefs
Paris Butter
Episode: Creativity, Collabs & The Paris Butter Mindset with Zennon Wijlens
Julie Fenwick
AI expert with a background in marketing and strategy
Episode: AI Strategies for Food & Wine
Katrina Butler
Head of Tasting at Halliday Wine Companion
Halliday Wine Companion
Episode: Inside the Halliday Wine Companion with Katrina Butler

Host

Holly Formosa
Host and marketing consultant focused on brand growth and hospitality marketing.

Reviews

5.0 out of 5 stars from 11 ratings
  • Business building 101

    Great insights into building and bettering a business

    Apple Podcasts
    5
    Bootsbyname
    Australia7 months ago
  • Great for businesses in agri tourism

    Great show with really practical and insightful tips to help grow your business and save money by avoiding unnecessary mistakes or bad decisions. Highly recommend!

    Apple Podcasts
    5
    fishydude_007
    Australia7 months ago
  • Service and Strategy

    Sharp, insightful and genuinely useful, this podcast nails the intersection of wine and hospitality marketing. Easy to listen to, packed with real world takeaways, and hosted by people who actually know their stuff.

    Apple Podcasts
    5
    Starlight Mackintosh
    New Zealand7 months ago
  • Awesome and insightful

    If you’re a small or growing food business looking for strategic thinking and insights on how to market and grow your business, this is a great place to start!

    Apple Podcasts
    5
    Sbjueiens
    Australia8 months ago
  • Awesome insight!

    Holly Formosa’s long, detailed and deep knowledge of industry, brand and marketing activation allow her to interview and explore concepts enormously well. Love this, I learn so much from listening even after 30 years in the trade.

    Apple Podcasts
    5
    Cocktailseb
    Australia9 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Great insights into building and bettering a business.
Holly Formosa's depth on industry branding and activation is incredibly educational.
Nails the intersection of wine and hospitality marketing with real-world takeaways.
Highly practical tips for agri-tourism growth and cost-saving decisions.
Great for small or growing food businesses seeking strategic marketing insight.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Ep 17: The Leadership Gap with Angie Bradbury
Q: What is the Collective Foundation and the Future Hospitality Academy aiming to achieve in the industry?
They aim to address the leadership gap by offering collaborative training, leadership excellence programs, and long-term development opportunities to create a sustainable hospitality sector with a robust pipeline of capable leaders.
Ep 17: The Leadership Gap with Angie Bradbury
Q: What practical steps can smaller or medium-sized hospitality businesses take to cultivate leadership without traditional promotion ladders?
Create lateral opportunities that involve responsibilities like financial oversight, stock, external reputation work, or project leadership; establish clear expectations, documented procedures, and feedback mechanisms; and provide development programs like leadership courses that offer real business problem-solving and a pathway to advancement.
Ep 17: The Leadership Gap with Angie Bradbury
Q: From the outside, what are the symptoms of a leadership gap in hospitality?
Symptoms include leaders getting bogged down in busy work and failing to focus on drivers of growth, coupled with staff not responding to leadership signals, a lack of clear culture, and insufficient development paths that keep teams from progressing.
Ep 16: Mastering Meta Ads with Christine Pietersz
Q: What should wineries focus on for ecommerce on Meta?
Sell the experience, build an owned audience (emails, prior customers), and use Meta as a discovery tool to drive traffic to your own site or email list, where sales happen through channel synergy.
Ep 16: Mastering Meta Ads with Christine Pietersz
Q: Why is creative diversity more important than just different formats?
Creative diversity speaks to different personas and stages of the journey; Meta now relies on creative signals to perform well, so multiple creatives per campaign help reach the right people more effectively.

Audience Metrics

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Frequently Asked Questions About The Growth Edit

What is The Growth Edit about and what kind of topics does it cover?

The show concentrates on practical strategies for growing brands and businesses in Australia's food, wine, and tourism sectors. Across episodes, listeners hear how operators build customer experiences, leverage marketing and digital tactics, and navigate industry challenges—from hospitality service culture to DTC and events. Notable strengths include guest perspectives from editors, tourism strategists, chefs, sommeliers, and AI/marketing experts, plus a clear emphasis on actionable takeaways and credible industry benchmarks. The format tends to blend leadership, collaboration, and evidence-based insights with real-world examples, making it valuable for operators seeking growth, differentiation, and sustainable practices.

Where can I find podcast stats for The Growth Edit?

Rephonic provides a wide range of podcast stats for The Growth Edit. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Growth Edit and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Growth Edit get?

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What are the audience demographics for The Growth Edit?

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How many subscribers and views does The Growth Edit have?

To see how many followers or subscribers The Growth Edit has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Growth Edit?

These podcasts share a similar audience with The Growth Edit:

1. Over A Glass with Shanteh Wale, a wine & drinks podcast
2. Wine with Meg + Mel
3. If You're Listening
4. Equity Mates Investing Podcast

How many episodes of The Growth Edit are there?

The Growth Edit launched a year ago and published 17 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Growth Edit?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Growth Edit?

Rephonic pulls ratings and reviews for The Growth Edit from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on The Growth Edit?

Recent guests on The Growth Edit include:

1. Angie Bradbury
2. Christine Pietersz
3. Tresna Lee
4. Jason Williams
5. Emma Breheny
6. Julian Major
7. Zennon Wijlens
8. Julie Fenwick

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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