Rephonic
Artwork for The SEO Show
SEO
Google
Conversion Design
Link Building
User Experience
Web Design Principles
Parasite SEO
Studio 1 Design
Website Optimization
Search Engine Optimization
Local SEO
Affiliate Marketing
Conversion Rate Optimization
Chatgpt
Marketing
Digital Marketing
Selling a Business
Outlook India
Digital PR
Google Ads

In The SEO Show, hosts Michael Costin and Arthur Fabik talk all things search engine optimisation, drawing from a decade working on the SEO front-lines both client side and agency side. Each episode they explore relevant and topical ideas in a fun and interesting way to help business owners & marketers improve their SEO skills, grow their Google visibility and separate golden advice from the snake... more

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Artwork for The SEO Show

Latest Episodes

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This episode, we're chatting with Dean Salakas, the mastermind behind Party People and now Party Hire Group. Dean spills the beans on how he transformed digital PR into a powerful tool for SEO, focusing on the art of storytelling rath... more

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Hey there, SEO enthusiasts! This week, we're bringing you an insightful chat with Zak Ali, the brains behind the US market of finder.com. If you’ve ever wondered how Google's recent algorithm updates and AI advancements are shaking th... more

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Hey there, SEO gang! This week we’re unravelling the art of selling in the SEO world with the fantastic Steven Khanna, a seasoned sales coach. 

We all know that while SEOs can be technical wizards, selling isn't always our forte. Ste... more

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In the final of our 4 part ecommerce series we're talking link building. At a certain point, you've got to build that authority. We give a bunch of creative and maybe lesser known ideas you can use to build links to your ecommerce sto... more

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Recent Guests

Ryan Jones
SEO expert and part of seotesting.com, with nearly a decade of experience in the field
SEO Testing
Episode: Prove It Works: Ryan Jones on Why SEO Testing Changes Everything - Episode 125
Lars Lofgren
SEO expert and marketing strategy consultant
Episode: The Shady & Lucrative World of Parasite SEO with Lars Lofgren - Episode 114
Lou Viveros
Business advisor specializing in preparing businesses for sale.
Market Solutions
Episode: Clicks to Cash: Selling Your Digital Business - Episode 104
Greg Merrilees
Founder of Studio 1 Design, specializing in conversion-focused website design.
Studio 1 Design
Episode: Convert Like A Pro: Mastering Conversion Design with Greg Merrilees - Episode 102

Hosts

Michael Costin
Host and co-host with extensive experience in SEO, both from client and agency perspectives. He offers practical insights and comedic timing that enhances the show's appeal.
Arthur Fabik
Co-host with a strong background in SEO strategies and digital marketing. He adds insightful commentary and humor throughout episodes.

Reviews

4.8 out of 5 stars from 67 ratings
  • Very practical advice

    A great step-by-step approach to learning about SCO with Australian references. My teenage son and I listen to it as I am trying to upsell him in marketing. Highly recommended.

    Apple Podcasts
    5
    MorryMorgan
    Australia2 months ago
  • A top Australian SEO resource

    The SEO Show is invaluable in giving honest, quality and Australian specific advice and news. My favourite SEO podcast and one of the best resources out there.

    Apple Podcasts
    5
    Auz58
    Australiaa year ago
  • My favourite SEO podcast

    These guys are clearly passionate about SEO. It is really refreshing listening to a couple of Aussies speak SEO each week. Thanks for bringing such a great podcast. I’m always looking forward to the next episode.

    Apple Podcasts
    5
    jjasmineneal
    Australia2 years ago
  • Great content with an Aussie voice

    Good show. The hosts have a good rapport and they give straight forward SEO tips and tricks with some good guests so far.

    Australian lads makes it a bonus but the content applies to a global audience.

    Apple Podcasts
    5
    seoist
    Australia3 years ago
  • Great Show!

    This show's contents are truly fantastic. It has a wealth of valuable information. I wholeheartedly suggest this show!

    Apple Podcasts
    5
    Margieciouse
    Philippines4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many express satisfaction with the actionable insights shared, helping both novice and experienced marketers.
Listeners appreciate the engaging presentation style that combines humor with practical SEO advice.
The chemistry between the hosts is highlighted as a strong point, making complex topics more relatable and entertaining.
Overall, feedback indicates that the podcast is highly valued for its Australian perspective and relevance to global SEO practices.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

SEO Q&A Week #12 - Episode 123
Q: Have you done an episode about on-page SEO and some common errors SEO audits detail?
The hosts acknowledged the listener's request and referenced several relevant past episodes discussing various aspects of on-page SEO and common errors.
SEO Q&A Week #12 - Episode 123
Q: What do you think of the keyword strategytool.com to help reduce costs and improve traffic?
The hosts expressed skepticism, saying that while tools can be helpful, they do not generate marketing strategies. True strategy requires understanding and human insight to implement effectively.
SEO Q&A Week #12 - Episode 123
Q: How can I build links to my personal site targeting keywords related to SEO services?
The guest inquired about link building while freelancing and expressed concerns over guest blogging being time-consuming. The hosts advised that link building is essential for gaining visibility and suggested strategies like competing in expert round-up posts for backlinks.
Prove It Works: Ryan Jones on Why SEO Testing Changes Everything - Episode 125
Q: How can somebody go about not just doing SEO on their site but trying to think about testing?
They should question assumptions, treat decisions as hypotheses, and be comfortable with being wrong, recognizing not every test will succeed.
Prove It Works: Ryan Jones on Why SEO Testing Changes Everything - Episode 125
Q: Can you walk us through an example of tests that you're commonly running?
We run tests such as content refreshes and internal linking updates, with a focus on A/B testing to determine what works best across different sites.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The SEO Show

What is The SEO Show about and what kind of topics does it cover?

The content focuses on search engine optimization (SEO), providing insights that are both practical and approachable for businesses and marketers. Key themes include effective strategies for improving website visibility, the importance of SEO testing, techniques for content refreshes, and discussions around in-house versus agency-managed SEO. The hosts also share real-world experiences and anecdotes, promoting an understanding of both foundational SEO elements and advanced tactics. What sets this content apart is the hosts' engaging presentation style, blending humor with expert advice, thus making SEO accessible and enjoyable for listeners.

Where can I find podcast stats for The SEO Show?

Rephonic provides a wide range of podcast stats for The SEO Show. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The SEO Show and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The SEO Show get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The SEO Show, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The SEO Show?

Rephonic provides comprehensive predictive audience data for The SEO Show, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does The SEO Show have?

To see how many followers or subscribers The SEO Show has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The SEO Show?

These podcasts share a similar audience with The SEO Show:

1. The Recipe For SEO Success Show
2. SEO in 2025

How many episodes of The SEO Show are there?

The SEO Show launched 4 years ago and published 133 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The SEO Show?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The SEO Show?

Rephonic pulls ratings and reviews for The SEO Show from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for The SEO Show?

Rephonic provides full transcripts for episodes of The SEO Show. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The SEO Show?

Recent guests on The SEO Show include:

1. Ryan Jones
2. Lars Lofgren
3. Lou Viveros
4. Greg Merrilees

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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