The Cinema Sitdown
GruviJoin Dom and Nav as they use Gruvi's audience insights to make sense of a constantly evolving theatrical landscape.
| Publishes | Monthly | Episodes | 8 | Founded | 10 months ago |
|---|---|---|---|---|---|
| Categories | BusinessMarketing | ||||
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Latest Episodes
“The more that a film festival or cinema can do to make the experience feel like a live and special one-off event, the better chance you have of success” more
“Every single [Palace] cinema has its own unique identity, its own unique programming ethos, its own unique audience.” more
Joining Dom on The Cinema Sitdown is Neil Wirasinha, former Head of Media at Universal Pictures International and current COO of Gruvi. more
With the stars unavailable, audiences have become key to promoting the latest releases. more
In this episode, Dr. Ruari Elkington, the Chief Investigator at QUT’s Digital Media Research Centre, joins Dom to discuss his research into the cinema industry (in conjunction with Palace Cinemas) and what the theatrical experience represents in the ... more
In this episode of The Cinema Sitdown, we take a deeper look at the slow return of older cinemagoers aged 50+ to cinemas post-Covid. We also discuss how digital advertising can be better utilised to market films targeted to this demo through a case s... more
Following up on Gruvi’s focus group from CineEurope 2023, this episode of The Cinema Sitdown explores how cinemas can leverage website data and audience behaviour to convert persuadable audiences and turn them into a primary target group. Dom and Nav... more
Dom and Nav look at a film with a lot of bite: shark film The Black Demon and its impressive performance in the Middle East. Using Gruvi's insights, the team investigate how the digital campaign performed relative to similar titles, and the effective... more
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| Gender Skew | Engagement Score | Primary Location | |||
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The Cinema Sitdown launched 10 months ago and published 8 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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