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Artwork for Better Advertising with BTR Media

Better Advertising with BTR Media

Destaney Wishon and Justin Nuckols
Artificial Intelligence
Amazon
E-Commerce
Amazon Advertising
Walmart
Advertising
Pickfu
Amazon DSP
Market Research
Prosper Conference
Consumer Feedback
Guardian Baseball
Marketing Strategies
Advertising Strategies
Product Design
Ecommerce
Digital Marketing
Hackathon
PPC Advertising
Natural Dog Company

Better Advertising with BTR Media is a podcast for Amazon sellers & the ecommerce community to share strategies to optimize & scale online brands with Amazon PPC, Amazon DSP, Walmart Connect, Instacart, Target & more. Your hosts, Justin Nuckols & Destaney Wishon, talk with other advertisers, online sellers, & brands dominating their categories on Amazon.

PublishesWeeklyEpisodes94Founded3 years ago
Number of ListenersCategories
BusinessEntrepreneurshipMarketing

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Artwork for Better Advertising with BTR Media

Latest Episodes

Scaling a big brand on Amazon doesn’t always come down to budget, especially when you're managing 13,000+ ASINs in a category like apparel. In this episode, Destaney and Cal Kildow break down what’s actually working for Lacoste right now, and how the... more

YouTube

Amazon just announced a major update to Creative Studio at Accelerate, giving advertisers an agentic creative partner that can concept, storyboard, and produce images and video from start to finish. Destaney, Joe, and Jennyfer break down how the new ... more

YouTube

Amazon has given brands a serious upgrade when it comes to ad tools and data. But turning that access into strategy takes more than dashboards.

In this episode, Destaney and Joe Shelerud, CEO and Co-Founder of AdAdvance break down how to use AMC to ... more

YouTube

Growth isn’t one-size-fits-all. Destaney and Jess Jackson, BTR’s Head of Growth, unpack what they’re seeing in audits today: over-indexed branded spend, leadership misalignment, and a dangerous focus on ROAS over revenue. They share the exact shifts ... more

YouTube

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Recent Guests

Jess Jackson
Head of growth at BTR
BTR
Episode: How to Uncover the Real Gaps in Your Retail Media Strategy
Natalie Cotter
Formerly worked with Liquid Death and now advises startup CPG brands.
Episode: How Liquid Death Built Demand Everywhere
Alyssa Guzman
Expert in Amazon DSP advertising with three years of experience managing DSP and five years in Amazon advertising overall.
BTR Media
Episode: Creating Demand with Amazon DSP
Jeff Cohen
Amazon Ads expert and long-time friend of the podcast
Amazon Ads
Episode: What it Takes to Build a Brand on Amazon
Gabi Viljoen
Leads e-commerce at Nestlé Health Science
Nestlé Health Science
Episode: What it Takes to Build a Brand on Amazon
Rob Hahn
COO of Pattern, former intern at Amazon, expert in Amazon's supply chain
Pattern
Episode: Four Pillars of Amazon: Supply Chain Strategy
Dayexi Tomko
Thought leader in creative optimization and brand building
Episode: Four Pillars of Amazon: Creative That Converts
Matt Slinsky
VP of Digital Strategy for H&H Group
H&H Group
Episode: Merging Brand Marketing with Performance Analytics
Zach Bichen
A BTR media expert helping brands optimize their Amazon advertising strategies.
BTR Media
Episode: The Power of Non-Branded Strategy

Hosts

Justin Nuckols
Co-host of the show, focusing on topics related to digital marketing and advertising strategies.
Destaney Wishon
Co-host, directing the conversation towards insights on retail media and e-commerce advertising.

Reviews

4.9 out of 5 stars from 31 ratings
  • The best podcast ever

    Podcast Addict
    5
    Ah2Bwise
    3 years ago

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How Liquid Death Built Demand Everywhere
Q: Do you recommend you go ahead and set up and run with TikTok?
If you have the infrastructure for it, it never hurts, especially with subsidies for early-stage brands.
How Liquid Death Built Demand Everywhere
Q: What are the biggest things? What are the keys to winning online?
Being honest with who you are as your brand and bringing that to life in digital platforms.
Merging Brand Marketing with Performance Analytics
Q: Do you have any advice for people that are trying to make the shift and trying to find that middle ground?
Start testing and learning, but understand that DSP is different from search; set expectations accordingly.
Bringing Retail Strategy to the Digital Shelf
Q: What advice would you give to someone starting out in e-commerce?
Be open and willing to try different roles and learn from them.
Bringing Retail Strategy to the Digital Shelf
Q: How have you approached telling the story of e-commerce to a leadership team that may not understand it?
I lean into the brick-and-mortar perspective and describe e-commerce in those terms to resonate with them.

Audience Metrics

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Listeners per Episode
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Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Better Advertising with BTR Media

What is Better Advertising with BTR Media about and what kind of topics does it cover?

This podcast provides insights into the evolving landscape of e-commerce advertising, with a particular emphasis on platforms like Amazon, Walmart, and Instacart. The hosts engage in discussions featuring experts and practitioners in the field, exploring strategies for optimizing online marketing campaigns across various digital platforms. Topics frequently covered include the integration of brand marketing with performance analytics, navigating the complexities of retail media, and leveraging data-driven strategies to enhance advertising effectiveness. Noteworthy is the focus on practical applications of technology and innovative approaches that help brands thrive in competitive online markets, making it valuable for e-commerce sellers and... more

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Which podcasts are similar to Better Advertising with BTR Media?

These podcasts share a similar audience with Better Advertising with BTR Media:

1. Ecommerce Braintrust
2. The PPC Den: Amazon PPC Advertising Mastery
3. That Amazon Ads Podcast
4. AM/PM Podcast
5. Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

How many episodes of Better Advertising with BTR Media are there?

Better Advertising with BTR Media launched 3 years ago and published 94 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Better Advertising with BTR Media?

Recent guests on Better Advertising with BTR Media include:

1. Jess Jackson
2. Natalie Cotter
3. Alyssa Guzman
4. Jeff Cohen
5. Gabi Viljoen
6. Rob Hahn
7. Dayexi Tomko
8. Matt Slinsky

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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