Rephonic
Artwork for Better Advertising with BTR Media

Better Advertising with BTR Media

Destaney Wishon and Justin Nuckols
Artificial Intelligence
E-Commerce
Amazon
Amazon Advertising
Walmart
Advertising
Pickfu
Amazon DSP
Market Research
Prosper Conference
Consumer Feedback
Guardian Baseball
Marketing Strategies
Advertising Strategies
Product Design
Ecommerce
Digital Marketing
Hackathon
PPC Advertising
Natural Dog Company

Better Advertising with BTR Media is a podcast for Amazon sellers & the ecommerce community to share strategies to optimize & scale online brands with Amazon PPC, Amazon DSP, Walmart Connect, Instacart, Target & more. Your hosts, Justin Nuckols & Destaney Wishon, talk with other advertisers, online sellers, & brands dominating their categories on Amazon.

PublishesWeeklyEpisodes86Founded3 years ago
Number of ListenersCategories
BusinessMarketingEntrepreneurship

Listen to this Podcast

Artwork for Better Advertising with BTR Media

Latest Episodes

Destaney joins Jay Richman (VP, Product & Technology) from the Amazon team covering how AI is reshaping creative, what’s changed with Creative Studio, and what’s coming next. This isn’t the same tool it was a year ago and the updates keep coming.

Co... more

YouTube

In this episode, Destaney sits down with Adam Mellott, a key player at BTR Media who helps some of the most complex brands keep their ad accounts organized and running strong. Adam works closely with brands that have thousands of products, and he’s k... more

YouTube

Destaney and Gabi welcome Rob Hahn, COO of Pattern, for the final episode of The Four Pillars of Amazon mini-series! They're covering the important yet challenging world of Amazon operations, supply chain difficulties, and the growing changes Amazon ... more

YouTube

In episode three of our mini-series, Destaney and Gabi welcome Dayexi Tomko to join them. In this episode, they're covering brand building and creative opportunities on Amazon and how the platform’s transformations have changed consumer interactions ... more

YouTube

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Matt Slinsky
VP of Digital Strategy for H&H Group
H&H Group
Episode: Merging Brand Marketing with Performance Analytics
Zach Bichen
A BTR media expert helping brands optimize their Amazon advertising strategies.
BTR Media
Episode: The Power of Non-Branded Strategy
Serena Hopson
Account Manager at Purina with expertise in e-commerce strategy.
Purina
Episode: Bringing Retail Strategy to the Digital Shelf
Alex Giude
SVP of Revenue and Commerce Strategy at Incremental
Incremental
Episode: How Incrementality Impacts Ad Spend
Alan Lewis
Director of Amazon Marketing Cloud at Amazon
Amazon
Episode: What's New In Amazon Marketing Cloud
Austin Hogart
DSP expert and first-time guest
Episode: Using AMC to See Beyond Just ROAS
Dustin Wassner
Returning guest and technical expert on AMC
Episode: Using AMC to See Beyond Just ROAS
Darren Silverman
Vice President of Ecommerce Insights for Petmate
Petmate
Episode: E-commerce Through the Years: 2000s to Now
Julian Finn
E-comm growth manager at Ansel with a wealth of experience in both Amazon and tech industries.
Ansel
Episode: Optimizing Your Amazon Ads with Data Insights

Hosts

Justin Nuckols
Co-host of the show, focusing on topics related to digital marketing and advertising strategies.
Destaney Wishon
Co-host, directing the conversation towards insights on retail media and e-commerce advertising.

Reviews

4.9 out of 5 stars from 30 ratings
  • The best podcast ever

    Podcast Addict
    5
    Ah2Bwise
    3 years ago

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#115
Taiwan/Business/Marketing
Apple Podcasts
#117
Hong Kong/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Merging Brand Marketing with Performance Analytics
Q: Do you have any advice for people that are trying to make the shift and trying to find that middle ground?
Start testing and learning, but understand that DSP is different from search; set expectations accordingly.
Bringing Retail Strategy to the Digital Shelf
Q: What advice would you give to someone starting out in e-commerce?
Be open and willing to try different roles and learn from them.
Bringing Retail Strategy to the Digital Shelf
Q: How have you approached telling the story of e-commerce to a leadership team that may not understand it?
I lean into the brick-and-mortar perspective and describe e-commerce in those terms to resonate with them.
How to Unlock AMC's Potential
Q: If someone wants to start playing with these SP AMC audiences, how should they get started?
They should get their AMC instance launched through their Amazon ad rep, then visit the audience section to look at instructional queries, and create one manually to get started.
Addressing Brands' Advertising Challenges & Agency Collaboration
Q: What should brands ask potential agencies during their discovery process?
Brands should ask about customized solutions, budget utilization, the frequency of strategy calls, and whether their account manager will be directly involved in execution.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Better Advertising with BTR Media

What is Better Advertising with BTR Media about and what kind of topics does it cover?

This podcast provides insights into the evolving landscape of e-commerce advertising, with a particular emphasis on platforms like Amazon, Walmart, and Instacart. The hosts engage in discussions featuring experts and practitioners in the field, exploring strategies for optimizing online marketing campaigns across various digital platforms. Topics frequently covered include the integration of brand marketing with performance analytics, navigating the complexities of retail media, and leveraging data-driven strategies to enhance advertising effectiveness. Noteworthy is the focus on practical applications of technology and innovative approaches that help brands thrive in competitive online markets, making it valuable for e-commerce sellers and... more

Where can I find podcast stats for Better Advertising with BTR Media?

Rephonic provides a wide range of podcast stats for Better Advertising with BTR Media. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Better Advertising with BTR Media and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Better Advertising with BTR Media get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Better Advertising with BTR Media, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Better Advertising with BTR Media?

Rephonic provides comprehensive predictive audience data for Better Advertising with BTR Media, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Better Advertising with BTR Media have?

To see how many followers or subscribers Better Advertising with BTR Media has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Better Advertising with BTR Media?

These podcasts share a similar audience with Better Advertising with BTR Media:

1. The PPC Den: Amazon PPC Advertising Mastery
2. AM/PM Podcast
3. Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart
4. Ecomm Breakthrough
5. The Diary Of A CEO with Steven Bartlett

How many episodes of Better Advertising with BTR Media are there?

Better Advertising with BTR Media launched 3 years ago and published 86 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Better Advertising with BTR Media?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Better Advertising with BTR Media?

Rephonic pulls ratings and reviews for Better Advertising with BTR Media from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Better Advertising with BTR Media?

Rephonic provides full transcripts for episodes of Better Advertising with BTR Media. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Better Advertising with BTR Media?

Recent guests on Better Advertising with BTR Media include:

1. Matt Slinsky
2. Zach Bichen
3. Serena Hopson
4. Alex Giude
5. Alan Lewis
6. Austin Hogart
7. Dustin Wassner
8. Darren Silverman

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days