Rephonic
Artwork for Better Advertising with BTR Media

Better Advertising with BTR Media

Destaney Wishon and Justin Nuckols
Amazon
E-Commerce
Amazon Advertising
Amazon DSP
Walmart
Artificial Intelligence
Digital Marketing
Amazon Marketing Cloud
Advertising
ROAS
Kpis
Video Advertising
Advertising Funnel
Pickfu
Amazon Ads
Digital Advertising
Brand Building
E-Commerce Marketing
Retail Media Networks
Ecommerce

Better Advertising with BTR Media is a podcast for Amazon sellers & the ecommerce community to share strategies to optimize & scale online brands with Amazon PPC, Amazon DSP, Walmart Connect, Instacart, Target & more. Your hosts, Justin Nuckols & Destaney Wishon, talk with other advertisers, online sellers, & brands dominating their categories on Amazon.

PublishesTwice monthlyEpisodes115Founded4 years ago
Number of ListenersCategories
MarketingBusiness

Listen to this Podcast

Artwork for Better Advertising with BTR Media

Latest Episodes

In this episode of Better Advertising with BTR Media, Destaney sits down with Ana Sviatschi, Director of Digital Commerce at Future Beauty Brands, to talk about what it really takes to grow in today’s beauty and ecommerce landscape.

Ana shares her j... more

Every retail media network gives brands another way to reach the consumer. But more opportunity also means more complexity.

In this episode, Laura Pattison joins Destaney to talk about what brands need to understand before adding new RMNs into their... more

YouTube

Launching a brand on Amazon in 2025 isn’t easy—but it’s far from impossible.

In this episode, Destaney and Zach Bican break down how his team scaled a brand from $0 to $3M in ordered revenue in just 12 months—earning a nomination for Most Effective ... more

YouTube

Streaming TV isn’t just a brand play anymore. In this episode, Gibby breaks down how brands should be thinking about CTV, Fire TV, and upper funnel strategy in 2026, from when to invest (earlier than you think) to why a high-intent-only approach is l... more

YouTube

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

AM/PM Podcast
AM/PM PodcastHelium 10
The Marketing Misfits
The Marketing MisfitsThe Marketing Misfits
The Ecomcrew Ecommerce Podcast
The Ecomcrew Ecommerce PodcastMike Jackness and Dave Bryant | eCommerce, Shopify, and Amazon FBA Experts
The Bossticks
The BossticksLauryn Bosstick and Michael Bosstick / Dear Media

Recent Guests

Zach Simmons
Guest; founder of Simmons brand, nominated for most effective commerce media campaign
Simmons
Episode: Inside a $3M Amazon Launch
Josh Webb
Director of E-Commerce, Duke Cannon
Duke Cannon
Episode: Why Duke Cannon Rebuilt Its Amazon Strategy
Gibby Austin
Head of DSP at BTR Media
BTR Media
Episode: How Brands Are Scaling with Amazon DSP Performance Plus
Sage Gorby
Better Media account director, expert in Amazon advertising and activations
Better Media
Episode: Energy Drinks, Fire TV & the Future of Amazon Ads
Kiri Masters
Retail media expert, influencer, and commentator
Independent / Industry analyst
Episode: Is Retail Media Ready for AI Ads?
TJ Hyland
VP of Sales, Rhino USA
Rhino USA
Episode: How Rhino USA Scaled from Amazon to Walmart
Laura Pattison
VP of Retail Media, joined to discuss the evolving retail media landscape
BTR Media
Episode: Retail Media is a Moving Target
Austin Hoggett
Digital Marketing Expert and Innovator at BTR Media
BTR Media
Episode: DSP Strategy in the AI Era
Dexie Tomko
LinkedIn influencer and creative brand builder
Nestle Health Science
Episode: Bring Your Brand to Life on Amazon

Hosts

Justin Nuckols
Host focused on Better Advertising with BTR Media and partner in media strategy, with a background in account leadership and agency-side advertising.
Destaney Wishon
Co-host and host, with emphasis on ecommerce growth, brand-building, and retail media strategy.

Reviews

4.9 out of 5 stars from 33 ratings
  • The best podcast ever

    Podcast Addict
    5
    Ah2Bwise
    4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

null

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#144
Italy/Business/Marketing
Apple Podcasts
#26
Spain/Business/Marketing
Apple Podcasts
#189
Spain/Business

Talking Points

Recent interactions between the hosts and their guests.

Is Retail Media Ready for AI Ads?
Q: What should brands be doing in the next three months to set themselves up for success with agency commerce and AI-enabled discovery?
She suggests brands coordinate with retailers to understand their partner programs, ensure robust product data quality, and begin experimenting with AI-enabled discovery and targeting while managing expectations about the maturity of agentic shopping and ad formats.
Is Retail Media Ready for AI Ads?
Q: I would love for you to dive into the five key points that you've used to make decisions and fundamentally say yes, this should be concerning or brands need to lean into it because it is here to stay.
Kiri outlines five criteria—pain, frictionless adoption, cultural adoption/trust, performance of AI (accuracy and usefulness), and economics—to judge whether AI in retail is worth pursuing, emphasizing that real consumer pain has to be addressed and that the tech must integrate smoothly into daily life while delivering measurable value.
Retail Media is a Moving Target
Q: How should brands approach budgeting when multiple retail media platforms are involved?
Brands should allocate a testing budget for exploring new channels and tactics separate from core performance metrics, allowing rapid learning and the ability to scale successful experiments across platforms.
Why Duke Cannon Rebuilt Its Amazon Strategy
Q: What is your superpower in this role?
Josh describes ambiguity as his strength, explaining that climbing into an unclear, rapidly changing e-commerce landscape and testing to learn is essential for driving growth and improving the business.
CTV, Fire TV, and the Funnel You’re Missing
Q: What type of audience should you craft for an extremely upper-funnel strategy, and how would you approach that?
For upper-funnel, exclude existing brand purchasers to avoid redundancy, then explore broad in-market categories and lifestyle-based segments, layering later in more targeted audiences as you move further down the funnel to balance reach with relevance.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Better Advertising with BTR Media

What is Better Advertising with BTR Media about and what kind of topics does it cover?

Across episodes, the show centers on retail media and e-commerce advertising, with frequent focus on Amazon (including DSP, AMC, 1P vs 3P transitions), Walmart Connect, and multi-channel strategies that connect online and offline shopping journeys. Guests typically discuss practical tactics for launching and scaling brands on Amazon, optimizing ad spend across platforms, and integrating brand-building with performance marketing. Special topics include streaming TV advertising, AI-driven creativity and reporting, attribution challenges, and how to balance short-term ROAS with long-term growth. The format tends to mix real-world anecdotes, hands-on tips, and evidence-based frameworks that brands can apply quickly, making it valuable for adver... more

Where can I find podcast stats for Better Advertising with BTR Media?

Rephonic provides a wide range of podcast stats for Better Advertising with BTR Media. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Better Advertising with BTR Media and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Better Advertising with BTR Media get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Better Advertising with BTR Media, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Better Advertising with BTR Media?

Rephonic provides comprehensive predictive audience data for Better Advertising with BTR Media, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Better Advertising with BTR Media have?

To see how many followers or subscribers Better Advertising with BTR Media has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Better Advertising with BTR Media?

These podcasts share a similar audience with Better Advertising with BTR Media:

1. AM/PM Podcast
2. The Marketing Misfits
3. Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart
4. The Ecomcrew Ecommerce Podcast
5. The Bossticks

How many episodes of Better Advertising with BTR Media are there?

Better Advertising with BTR Media launched 4 years ago and published 115 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Better Advertising with BTR Media?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Better Advertising with BTR Media?

Rephonic pulls ratings and reviews for Better Advertising with BTR Media from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Better Advertising with BTR Media?

Rephonic provides full transcripts for episodes of Better Advertising with BTR Media. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Better Advertising with BTR Media?

Recent guests on Better Advertising with BTR Media include:

1. Zach Simmons
2. Josh Webb
3. Gibby Austin
4. Sage Gorby
5. Kiri Masters
6. TJ Hyland
7. Laura Pattison
8. Austin Hoggett

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days