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Artwork for Better Advertising with BTR Media

Better Advertising with BTR Media

Destaney Wishon and Justin Nuckols
Amazon
Amazon Advertising
E-Commerce
Artificial Intelligence
Amazon DSP
Walmart
Amazon Marketing Cloud
Digital Marketing
Advertising
ROAS
Kpis
Video Advertising
Advertising Funnel
Amazon Ads
Pickfu
Digital Advertising
Brand Building
E-Commerce Marketing
Retail Media Networks
Brand Awareness

Better Advertising with BTR Media is a podcast for Amazon sellers & the ecommerce community to share strategies to optimize & scale online brands with Amazon PPC, Amazon DSP, Walmart Connect, Instacart, Target & more. Your hosts, Justin Nuckols & Destaney Wishon, talk with other advertisers, online sellers, & brands dominating their categories on Amazon.

PublishesTwice monthlyEpisodes118Founded4 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for Better Advertising with BTR Media

Latest Episodes

Destaney sits down with BTR Media's newest product manager, Lucas Seeley, who started his career bartending at a Penn State hotel and ended up as an intern at Flywheel Digital before he turned 20. They talk about how he taught himself to build AI-pow... more

YouTube

In this episode, Destaney sits down with Julie Haleluk from Amazon Live to talk about the rise of shoppable video, creator-led commerce, and how brands can use Amazon Live to build trust, create demand, and connect the dots across the customer journe... more

YouTube

AI is changing retail media fast, but that does not mean strategy is going away.

In this episode, Destaney is joined by Adam Mellott, Head of Service Delivery, Training, and Education at Better Media, to talk through how AI is reshaping internal tra... more

YouTube

In this episode of Better Advertising with BTR Media, Destaney sits down with Ana Sviatschi, Director of Digital Commerce at Future Beauty Brands, to talk about what it really takes to grow in today’s beauty and ecommerce landscape.

Ana shares her j... more

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Key Facts

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Recent Guests

Lucas Seeley
Product Manager at Better Media
Better Media
Episode: AI Is Your Advisor, Not Your Decision Maker
Julie Haleluk
Global Head of Growth, Amazon Live
Amazon
Episode: How Amazon Live Is Connecting Creators, Content, and Commerce
Ana Sviatschi
Director of Commerce, Digital Commerce at Future Beauty Brands
Future Beauty Brands
Episode: Future Beauty Brands Went From Declining to Double Digits
Laura Pattison
VP of Retail Media
Better Advertising with Better Media
Episode: Stop Comparing RMNs Like They’re the Same
Zach Simmons
Guest; founder of Simmons brand, nominated for most effective commerce media campaign
Simmons
Episode: Inside a $3M Amazon Launch
Josh Webb
Director of E-Commerce, Duke Cannon
Duke Cannon
Episode: Why Duke Cannon Rebuilt Its Amazon Strategy
Gibby Austin
Head of DSP at BTR Media
BTR Media
Episode: How Brands Are Scaling with Amazon DSP Performance Plus
Sage Gorby
Better Media account director, expert in Amazon advertising and activations
Better Media
Episode: Energy Drinks, Fire TV & the Future of Amazon Ads
Kiri Masters
Retail media expert, influencer, and commentator
Independent / Industry analyst
Episode: Is Retail Media Ready for AI Ads?

Hosts

Justin Nuckols
Host focused on Better Advertising with BTR Media and partner in media strategy, with a background in account leadership and agency-side advertising.
Destaney Wishon
Co-host and host, with emphasis on ecommerce growth, brand-building, and retail media strategy.

Reviews

4.9 out of 5 stars from 32 ratings
  • The best podcast ever

    Podcast Addict
    5
    Ah2Bwise
    4 years ago

Listeners Say

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Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#49
Germany/Business/Marketing
Apple Podcasts
#198
Italy/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Is Retail Media Ready for AI Ads?
Q: What should brands be doing in the next three months to set themselves up for success with agency commerce and AI-enabled discovery?
She suggests brands coordinate with retailers to understand their partner programs, ensure robust product data quality, and begin experimenting with AI-enabled discovery and targeting while managing expectations about the maturity of agentic shopping and ad formats.
Is Retail Media Ready for AI Ads?
Q: I would love for you to dive into the five key points that you've used to make decisions and fundamentally say yes, this should be concerning or brands need to lean into it because it is here to stay.
Kiri outlines five criteria—pain, frictionless adoption, cultural adoption/trust, performance of AI (accuracy and usefulness), and economics—to judge whether AI in retail is worth pursuing, emphasizing that real consumer pain has to be addressed and that the tech must integrate smoothly into daily life while delivering measurable value.
Retail Media is a Moving Target
Q: How should brands approach budgeting when multiple retail media platforms are involved?
Brands should allocate a testing budget for exploring new channels and tactics separate from core performance metrics, allowing rapid learning and the ability to scale successful experiments across platforms.
Why Duke Cannon Rebuilt Its Amazon Strategy
Q: What is your superpower in this role?
Josh describes ambiguity as his strength, explaining that climbing into an unclear, rapidly changing e-commerce landscape and testing to learn is essential for driving growth and improving the business.
CTV, Fire TV, and the Funnel You’re Missing
Q: What type of audience should you craft for an extremely upper-funnel strategy, and how would you approach that?
For upper-funnel, exclude existing brand purchasers to avoid redundancy, then explore broad in-market categories and lifestyle-based segments, layering later in more targeted audiences as you move further down the funnel to balance reach with relevance.

Audience Metrics

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Listeners per Episode
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Frequently Asked Questions About Better Advertising with BTR Media

What is Better Advertising with BTR Media about and what kind of topics does it cover?

Across episodes, the show centers on retail media and e-commerce advertising, with frequent focus on Amazon (including DSP, AMC, 1P vs 3P transitions), Walmart Connect, and multi-channel strategies that connect online and offline shopping journeys. Guests typically discuss practical tactics for launching and scaling brands on Amazon, optimizing ad spend across platforms, and integrating brand-building with performance marketing. Special topics include streaming TV advertising, AI-driven creativity and reporting, attribution challenges, and how to balance short-term ROAS with long-term growth. The format tends to mix real-world anecdotes, hands-on tips, and evidence-based frameworks that brands can apply quickly, making it valuable for adver... more

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Which podcasts are similar to Better Advertising with BTR Media?

These podcasts share a similar audience with Better Advertising with BTR Media:

1. AM/PM Podcast
2. Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart
3. My Amazon Guy

How many episodes of Better Advertising with BTR Media are there?

Better Advertising with BTR Media launched 4 years ago and published 118 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Better Advertising with BTR Media?

Recent guests on Better Advertising with BTR Media include:

1. Lucas Seeley
2. Julie Haleluk
3. Ana Sviatschi
4. Laura Pattison
5. Zach Simmons
6. Josh Webb
7. Gibby Austin
8. Sage Gorby

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