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Artwork for The Influence Factor by The Influencer Marketing Factory

The Influence Factor by The Influencer Marketing Factory

The Influencer Marketing Factory
Influencer Marketing
Creator Economy
Social Commerce
Social Media
E-Commerce
Social Media Marketing
Personal Finance
Agorapulse
Community Building
Digital Marketing
SMS
Authenticity In Marketing
User-Generated Content
Estée Lauder
Logitech
Artificial Intelligence
B2B Marketing
Marketing Attribution
Lead Qualification
Remote Work

Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.

PublishesMonthlyEpisodes141Founded4 years ago
Number of ListenersCategories
MarketingBusiness

Listen to this Podcast

Artwork for The Influence Factor by The Influencer Marketing Factory

Latest Episodes

In this episode of The Influence Factor, Alessandro Bogliari chats with Sarah Grosz, Head of Influencer Strategy at Allbirds, to explore the world of affiliate marketing and creator communities.

Sarah shares her approach to building scalable influe... more

In this episode of The Influence Factor, Alessandro Bogliari chats with Alessandra Catanese, CEO of Smosh, to discuss the brand’s evolution from a single website to a major force in the creator economy. She shares Smosh’s mission to create comedy roo... more

YouTube

In this episode of The Influence Factor, Alessandro Bogliari speaks with Siobhan Sullivan, Director of Audience Development at Crunchyroll, to discuss the evolution of anime marketing and fandom culture.

Siobhan shares how influencers, global commu... more

YouTube

In this episode of The Influence Factor, host Alessandro Bogliari chats with Emily Rutt, Program Manager of Social Media Marketing at Mazda. Emily dives into Mazda’s strategic approach to launching their TikTok channel, highlighting the power of buil... more

YouTube

Key Facts

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Recent Guests

Alessandra Catanese
CEO of Smosh
Smosh
Episode: Revolutionizing Digital Comedy w/ Alessandra Catanese (Smosh's CEO)
Dan Montalto
Leads brand advertising, influencer, and social marketing at Etsy.
Etsy
Episode: Inside Etsy’s Creator Ecosystem w/ Monty Montalto
Josephine Wong
An executive at CommentSold working to empower entrepreneurs and business owners.
CommentSold
Episode: The Future of Social Commerce: Live Selling, FOMO & Creator Monetization w/ Josephine Wong
Paige Fitzgerald
A key leader at Patreon focused on helping creators build sustainable businesses and enriching fan communities.
Patreon
Episode: Patreon’s Secrets to Building Loyal Superfans w/ Paige Fitzgerald
Pierre-Loïc Assayag
Co-Founder of Traackr, a provider of marketing analytics tools
Traackr
Episode: Adapting Influencer Marketing for 2025 w/ Pierre-Loïc Assayag (Traackr)
Alanah Joseph
Head of Creator Partnerships at HubSpot
HubSpot
Episode: Behind HubSpot’s Creator Network w/ Alanah Joseph
Olivia Owens
Expert in supporting creators with revenue diversification through Teachable.
Teachable
Episode: The Rise of B2B Creators and Monetization Strategies w/ Olivia Owens (Teachable)
Jamie Gutfreund
Founder of Creator Vision
Creator Vision
Episode: Owning Your Content in the Digital Age w/ Jamie Gutfreund (Creator Vision)
Ashton Wall
Influencer marketing expert and co-founder of GateMaker
GateMaker
Episode: The Real ROI of Influencer Partnerships Beyond Sales w/ Ashton Wall (GateMaker Community)

Host

Alessandro Bogliari
CEO and Co-Founder of The Influencer Marketing Factory, discussing influencer marketing, social media trends, and the creator economy with various industry guests.

Reviews

3.5 out of 5 stars from 357 ratings
  • Engaging and informative!

    The discussions are engaging, informative, and offer plenty of actionable takeaways, no matter where you are on your creative journey. Highly recommended for those seeking to grow their influence and secure meaningful brand partnerships.

    Apple Podcasts
    5
    1368995
    United Arab Emirates2 years ago
  • Content

    The podcast shines with its well-structured format. Each episode features a mix of interviews with industry experts, case studies, and deep dives into current trends. The hosts are adept at breaking down complex concepts into digestible segments, making it accessible for both newcomers and seasoned professionals. They skillfully balance technical jargon with practical advice, ensuring listeners of all backgrounds can benefit.

    Apple Podcasts
    5
    ncohni3
    Philippines2 years ago
  • Amazing!!!

    Astonishing podcast with very informational advice that can not only transform your life but your mindset as well. Definitely recommend taking the time out of your day to listen!

    Apple Podcasts
    5
    Anesss21
    Belgium2 years ago
  • Best podcast

    Very nice knowledge.

    Very helpful.

    Apple Podcasts
    5
    Ved20006
    India2 years ago
  • Thanks for sharing

    Very helpful

    Apple Podcasts
    5
    Subhadipghosh
    India2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The hosts excel in breaking down complex concepts into accessible formats for listeners.
Valuable insights from a variety of guests that enhance understanding of current marketing trends.
Engaging and informative discussions with actionable takeaways for all levels in the creative journey.
Listeners appreciate the blend of expert interviews and case studies to illustrate key points.
The podcast is recognized for its well-structured content and practical advice for online marketing.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#4
United States/Business/Marketing
Apple Podcasts
#56
United States/Business
Apple Podcasts
#2
Canada/Business/Marketing
Apple Podcasts
#7
United Kingdom/Business/Marketing
Apple Podcasts
#112
Canada/Business
Apple Podcasts
#167
United Kingdom/Business

Talking Points

Recent interactions between the hosts and their guests.

Revolutionizing Digital Comedy w/ Alessandra Catanese (Smosh's CEO)
Q: How do you use audience feedback to guide content creation?
We measure audience sentiment, balancing listening to their feedback with strategic decisions behind the scenes.
Revolutionizing Digital Comedy w/ Alessandra Catanese (Smosh's CEO)
Q: Can you share how Smosh has revolutionized the world of digital entertainment?
Smosh transitioned from a community forum to a significant player in digital comedy, becoming part of the creator economy.
Inside Etsy’s Creator Ecosystem w/ Monty Montalto
Q: What do you think is the best way to create that long relationship with creators?
Having genuine overlap and authenticity in partnerships helps build meaningful relationships that can last over time.
The New Era of Sports Engagement w/ Will Carafello (NY Mets)
Q: How do you keep a balance between scheduling content in advance and reacting to current events?
Will discussed their use of a content calendar while also allowing for flexibility to respond quickly to relevant trends or events.
The New Era of Sports Engagement w/ Will Carafello (NY Mets)
Q: What are some of the factors or formats that you have identified to increase engagement on social media?
Will emphasized community management and humanizing the content as key factors in transforming engagement levels, alongside identifying successful content types.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Focused on the intricacies of influencer marketing and the creator economy, the content showcases discussions with notable guests, including industry executives and thought leaders, who share insights on emerging trends and strategies. Key topics frequently addressed include social media dynamics, digital content creation, and the evolution of marketing practices in the context of growing consumer engagement and authenticity. The conversations provide valuable perspectives on how brands can successfully navigate the rapidly changing landscape of digital advertising and community building, making it an engaging resource for marketers, entrepreneurs, and content creators alike.

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. A Podcast About Leadership
2. The Chef's Cut
3. SoCon Fast Break
4. Fell Into Food Podcast
5. The HX Podcast with Stacie Baird

How many episodes of this podcast are there?

this podcast launched 4 years ago and published 141 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Alessandra Catanese
2. Dan Montalto
3. Josephine Wong
4. Paige Fitzgerald
5. Pierre-Loïc Assayag
6. Alanah Joseph
7. Olivia Owens
8. Jamie Gutfreund

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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