Rephonic
Artwork for The Influence Factor by The Influencer Marketing Factory

The Influence Factor by The Influencer Marketing Factory

The Influencer Marketing Factory
Influencer Marketing
Creator Economy
Social Media
Content Creation
Social Commerce
Youtube
E-Commerce
Tiktok
Digital Marketing
Intellectual Property
Social Media Marketing
Entrepreneurship
User-Generated Content
Brand Partnerships
Chamoy
Warren James
Mental Health
Merchandising
Product Innovation
Sponsorship

Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.

PublishesMonthlyEpisodes145Founded5 years ago
Number of ListenersCategories
BusinessMarketing

Listen to this Podcast

Artwork for The Influence Factor by The Influencer Marketing Factory

Latest Episodes

In this episode of The Influence Factor, Alessandro Bogliari chats with Kristin Tormey, Global Head of Paid & Owned Media at Tripadvisor, to explore how travel brands are navigating the creator economy, the evolving role of SEO, and the rise of perso... more

YouTube

In this episode of The Influence Factor, Alessandro Bogliari speaks with Kirby Kennedy, Social Media Manager - Strategy & Influencer Management at Sargento, about influencer marketing, co-creation, authentic brand relationships, and the evolving role... more

YouTube

In this episode of The Influence Factor, Alessandro Bogliari speaks with Lisa Zlotnick, Head of Brand PR, US Marketing at Shein, about her experience in brand transformation and the growing importance of creator partnerships.

She shares why brands ... more

YouTube

In this episode of The Influence Factor, Alessandro Bogliari chats with Robin Ross, AVP of Corporate Marketing at Costco, shares insights into the company's marketing journey, the evolution of social media strategies, and the importance of community ... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Social Media Marketing Podcast
Social Media Marketing PodcastMichael Stelzner, Social Media Examiner
The Artificial Intelligence Show
The Artificial Intelligence ShowPaul Roetzer and Mike Kaput
SmartLess
SmartLessJason Bateman, Sean Hayes, Will Arnett

Recent Guests

Kirby Kennedy
Speaker affiliated with Sargento, involved in brand ambassador programs and influencer collaborations
Sargento
Episode: Why Brands Are Shifting to Community & IRL Experiences w/ Kirby Kennedy (Sargento)
Lisa Zlotnick
Senior executive at Shein focused on marketing and brand narrative
Shein
Episode: How SHEIN Uses Creators to Drive Trends (Not Follow Them) w/ Lisa Zlotnick
Robin Ross
Costco executive responsible for membership and marketing
Costco
Episode: Costco’s Word-of-Mouth Strategy: Turning Customers Into Creators w/ Robin Ross
Sarah Grosz
Influencer, affiliate and community strategy expert
Good.CPG / Formerly Allbirds and Meet6 (Influencer Programs)
Episode: How to Build a High-Performing Affiliate Influencer Program w/ Sarah Grosz (Allbirds)
Alessandra Catanese
CEO of Smosh
Smosh
Episode: Revolutionizing Digital Comedy w/ Alessandra Catanese (Smosh's CEO)
Dan Montalto
Leads brand advertising, influencer, and social marketing at Etsy.
Etsy
Episode: Inside Etsy’s Creator Ecosystem w/ Monty Montalto
Josephine Wong
An executive at CommentSold working to empower entrepreneurs and business owners.
CommentSold
Episode: The Future of Social Commerce: Live Selling, FOMO & Creator Monetization w/ Josephine Wong
Paige Fitzgerald
A key leader at Patreon focused on helping creators build sustainable businesses and enriching fan communities.
Patreon
Episode: Patreon’s Secrets to Building Loyal Superfans w/ Paige Fitzgerald
Pierre-Loïc Assayag
Co-Founder of Traackr, a provider of marketing analytics tools
Traackr
Episode: Adapting Influencer Marketing for 2025 w/ Pierre-Loïc Assayag (Traackr)

Host

Alessandro Bogliari
Host of The Influence Factor; CEO and Co-Founder of The Influencer Marketing Factory

Reviews

3.0 out of 5 stars from 1.2k ratings
  • Always Worth the Listen

    Consistently delivers high-quality insights for anyone interested in influencer marketing, creator economy trends, and social engagement strategies. Each episode features knowledgeable guests and practical takeaways that brands and creators can use right away. Highly recommended for marketers, social strategists, and creator-focused professionals

    Apple Podcasts
    5
    Archiraeth
    Philippines4 months ago
  • Engaging and informative!

    The discussions are engaging, informative, and offer plenty of actionable takeaways, no matter where you are on your creative journey. Highly recommended for those seeking to grow their influence and secure meaningful brand partnerships.

    Apple Podcasts
    5
    1368995
    United Arab Emirates2 years ago
  • Content

    The podcast shines with its well-structured format. Each episode features a mix of interviews with industry experts, case studies, and deep dives into current trends. The hosts are adept at breaking down complex concepts into digestible segments, making it accessible for both newcomers and seasoned professionals. They skillfully balance technical jargon with practical advice, ensuring listeners of all backgrounds can benefit.

    Apple Podcasts
    5
    ncohni3
    Philippines2 years ago
  • Amazing!!!

    Astonishing podcast with very informational advice that can not only transform your life but your mindset as well. Definitely recommend taking the time out of your day to listen!

    Apple Podcasts
    5
    Anesss21
    Belgium2 years ago
  • Best podcast

    Very nice knowledge.

    Very helpful.

    Apple Podcasts
    5
    Ved20006
    India2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

High-quality insights for anyone into influencer marketing and creator economy trends.
Engaging and actionable discussions with practical takeaways for brands and creators.
Well-structured episodes balancing interviews, case studies, and trends.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#92
Canada/Business/Marketing
Apple Podcasts
#6
Philippines/Business/Marketing
Apple Podcasts
#60
Philippines/Business
Apple Podcasts
#126
Ukraine/Business/Marketing
Apple Podcasts
#167
New Zealand/Business/Marketing
Apple Podcasts
#239
India/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Revolutionizing Digital Comedy w/ Alessandra Catanese (Smosh's CEO)
Q: How do you use audience feedback to guide content creation?
We measure audience sentiment, balancing listening to their feedback with strategic decisions behind the scenes.
Revolutionizing Digital Comedy w/ Alessandra Catanese (Smosh's CEO)
Q: Can you share how Smosh has revolutionized the world of digital entertainment?
Smosh transitioned from a community forum to a significant player in digital comedy, becoming part of the creator economy.
Inside Etsy’s Creator Ecosystem w/ Monty Montalto
Q: What do you think is the best way to create that long relationship with creators?
Having genuine overlap and authenticity in partnerships helps build meaningful relationships that can last over time.
The New Era of Sports Engagement w/ Will Carafello (NY Mets)
Q: How do you keep a balance between scheduling content in advance and reacting to current events?
Will discussed their use of a content calendar while also allowing for flexibility to respond quickly to relevant trends or events.
The New Era of Sports Engagement w/ Will Carafello (NY Mets)
Q: What are some of the factors or formats that you have identified to increase engagement on social media?
Will emphasized community management and humanizing the content as key factors in transforming engagement levels, alongside identifying successful content types.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show spotlights influencer marketing, the creator economy, social commerce, and creator-centric brand partnerships. Conversations frequently center on long-term creator relationships, co-creation, community building, and practical frameworks for measuring ROI beyond vanity metrics. Guests range from brand and retailer leaders to platform and analytics experts, often sharing actionable playbooks for running ambassador programs, scalable influencer ecosystems, and authentic collaboration with creators. The format tends to blend strategic guidance with real-world case studies, making it useful for marketers, brands, and creators seeking tangible tactics and emerging trends across the creator economy.

Where can I find podcast stats for this podcast?

Rephonic provides a wide range of podcast stats for this podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to this podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does this podcast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for this podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for this podcast?

Rephonic provides comprehensive predictive audience data for this podcast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does this podcast have?

To see how many followers or subscribers this podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. Social Media Marketing Podcast
2. All-In with Chamath, Jason, Sacks & Friedberg
3. The Artificial Intelligence Show
4. The Joe Rogan Experience
5. SmartLess

How many episodes of this podcast are there?

this podcast launched 5 years ago and published 145 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact this podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for this podcast?

Rephonic pulls ratings and reviews for this podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for this podcast?

Rephonic provides full transcripts for episodes of this podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Kirby Kennedy
2. Lisa Zlotnick
3. Robin Ross
4. Sarah Grosz
5. Alessandra Catanese
6. Dan Montalto
7. Josephine Wong
8. Paige Fitzgerald

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days