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Artwork for The Influence Factor by The Influencer Marketing Factory

The Influence Factor by The Influencer Marketing Factory

The Influencer Marketing Factory
Influencer Marketing
Creator Economy
Social Commerce
Social Media
E-Commerce
Social Media Marketing
Personal Finance
Agorapulse
Content Creation
SMS
Community Building
Digital Marketing
User-Generated Content
Authenticity In Marketing
Estée Lauder
Logitech
Artificial Intelligence
Digital Tracking
B2B Marketing
Remote Work

Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.

PublishesMonthlyEpisodes133Founded4 years ago
Number of ListenersCategories
BusinessMarketing

Listen to this Podcast

Artwork for The Influence Factor by The Influencer Marketing Factory

Latest Episodes

In this episode of The Influence Factor, Alessandro Bogliari chats with Josephine Wong, the Chief Revenue Officer of CommentSold, discusses her passion for building products that empower entrepreneurs and the evolution of social commerce.

She highl... more

YouTube

In this episode of The Influence Factor, Alessandro Bogliari chats with Jonathan Kolozsvary, Global Head of Small Business at Visa, about the evolving landscape of the creator economy, emphasizing the importance of financial tools and resources tailo... more

YouTube

In this episode of The Influence Factor, Alessandro Bogliari chats with Paige Fitzgerald, COO of Patreon, about building a creator-first internet and Patreon's role in the creator economy.

Paige discusses empowering creators to build sustainable bu... more

YouTube

In this conversation, Alessandro Bogliari chats with Pierre-Loïc Assayag, CEO and founder of Traackr, discussing the evolution of influencer marketing, the challenges of pricing transparency, and the importance of adapting strategies to local markets... more

YouTube

Key Facts

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Recent Guests

Josephine Wong
An executive at CommentSold working to empower entrepreneurs and business owners.
CommentSold
Episode: The Future of Social Commerce: Live Selling, FOMO & Creator Monetization w/ Josephine Wong
Paige Fitzgerald
A key leader at Patreon focused on helping creators build sustainable businesses and enriching fan communities.
Patreon
Episode: Patreon’s Secrets to Building Loyal Superfans w/ Paige Fitzgerald
Pierre-Loïc Assayag
Co-Founder of Traackr, a provider of marketing analytics tools
Traackr
Episode: Adapting Influencer Marketing for 2025 w/ Pierre-Loïc Assayag (Traackr)
Alanah Joseph
Head of Creator Partnerships at HubSpot
HubSpot
Episode: Behind HubSpot’s Creator Network w/ Alanah Joseph
Olivia Owens
Expert in supporting creators with revenue diversification through Teachable.
Teachable
Episode: The Rise of B2B Creators and Monetization Strategies w/ Olivia Owens (Teachable)
Jamie Gutfreund
Founder of Creator Vision
Creator Vision
Episode: Owning Your Content in the Digital Age w/ Jamie Gutfreund (Creator Vision)
Ashton Wall
Influencer marketing expert and co-founder of GateMaker
GateMaker
Episode: The Real ROI of Influencer Partnerships Beyond Sales w/ Ashton Wall (GateMaker Community)
Victoria Blinova
Expert in influencer marketing and content creation, currently working with YouTube and previously at Nestlé
YouTube
Episode: What Makes Content Stick w/ Victoria Blinova (YouTube)
Shannon Otto
Senior Director of Consumer Engagement at Amika
Amika
Episode: Evolution of Beauty Marketing w/ Shannon Otto (Amika)

Host

Alessandro Bogliari
CEO and Co-Founder of The Influencer Marketing Factory, with a focus on influencer strategies and creator monetization.

Reviews

4.9 out of 5 stars from 110 ratings
  • Engaging and informative!

    The discussions are engaging, informative, and offer plenty of actionable takeaways, no matter where you are on your creative journey. Highly recommended for those seeking to grow their influence and secure meaningful brand partnerships.

    Apple Podcasts
    5
    1368995
    United Arab Emiratesa year ago
  • Content

    The podcast shines with its well-structured format. Each episode features a mix of interviews with industry experts, case studies, and deep dives into current trends. The hosts are adept at breaking down complex concepts into digestible segments, making it accessible for both newcomers and seasoned professionals. They skillfully balance technical jargon with practical advice, ensuring listeners of all backgrounds can benefit.

    Apple Podcasts
    5
    ncohni3
    Philippinesa year ago
  • Amazing!!!

    Astonishing podcast with very informational advice that can not only transform your life but your mindset as well. Definitely recommend taking the time out of your day to listen!

    Apple Podcasts
    5
    Anesss21
    Belgiuma year ago
  • Best podcast

    Very nice knowledge.

    Very helpful.

    Apple Podcasts
    5
    Ved20006
    Indiaa year ago
  • Thanks for sharing

    Very helpful

    Apple Podcasts
    5
    Subhadipghosh
    Indiaa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many reviews highlight the inspirational and transformative potential of the discussions shared, making it highly recommended for those in the creative space.
The content is praised for its well-structured format and informative nature, offering a blend of expert interviews and practical advice.
Listeners appreciate the podcast for its engaging discussions and actionable insights on influencer marketing, making it appealing for both newcomers and seasoned professionals.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Behind HubSpot’s Creator Network w/ Alanah Joseph
Q: What are some of the maybe the tips and tricks, strategy, tactics that can take action today already to get to the next level?
Networking with other podcasters is key. Finding people with complementary values to your show allows you to dive deep into your value proposition and build trust.
Behind HubSpot’s Creator Network w/ Alanah Joseph
Q: How did it change your work? What was the evolution of your work in the Creator Partnership at HubSpot specifically?
A lot has changed since 2021. When we first started the Podcast Network, it was really a booming time. We've built a sophisticated program that engages creators across various platforms.
Inside McDonald’s Bold Marketing Moves w/ Jennifer Healan
Q: What is your advice for marketers looking to elevate their digital and social media marketing?
Lean in to the people who love you and focus on the fans. Listen to those who appreciate the brand and let them guide your marketing efforts.
Owning Your Content in the Digital Age w/ Jamie Gutfreund (Creator Vision)
Q: What are some strategies for creators to own their content?
Jamie emphasizes the importance of understanding your audience and developing unique content formats that can be owned and are not reliant on social media algorithms.
Owning Your Content in the Digital Age w/ Jamie Gutfreund (Creator Vision)
Q: How can brands effectively use the term 'authenticity' without abusing it?
Gutfreund suggests that instead of focusing on authenticity, brands should prioritize building trust with their audience.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Location
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Household Income
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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This podcast focuses on the intricate dynamics of influencer marketing, social media strategies, and the evolving creator economy. It features in-depth conversations with industry experts who share their insights on emerging trends, innovative strategies, and the challenges faced by creators and brands alike. Notable discussions include social commerce tactics, creator monetization, and best practices for engaging audience communities. The unique angle of this podcast is its blend of professional insights with actionable takeaways, making it suitable for both newcomers and seasoned professionals in the marketing space.

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. The Amy Porterfield Show
2. The Town with Matthew Belloni
3. The Daily

How many episodes of this podcast are there?

this podcast launched 4 years ago and published 133 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Josephine Wong
2. Paige Fitzgerald
3. Pierre-Loïc Assayag
4. Alanah Joseph
5. Olivia Owens
6. Jamie Gutfreund
7. Ashton Wall
8. Victoria Blinova

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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