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Artwork for Retail Media Breakfast Club

Retail Media Breakfast Club

Kiri Masters
Retail Media
Amazon
Retail Media Networks
E-Commerce
Consumer Behavior
Walmart
Artificial Intelligence
Agentic Commerce
Home Depot
Costco
Advertising
Chatgpt
Digital Advertising
Real-Time Bidding
Openai
Acosta Group
Consumer Trust
AI Agents
AI In Retail
AI Shopping

10 minutes of expert insights every weekday. Your morning ritual for staying ahead in retail media.

PublishesDailyEpisodes263Founded2 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for Retail Media Breakfast Club

Latest Episodes

Recently I joined a retail media panel at Loyalty Connect in Atlanta, surrounded by the people who’ve spent decades building and evolving loyalty programs. What became crystal clear to me is that loyalty and retail media are no longer parallel indust... more

At Xnurta’s Signal to Scale Summit this week, I heard some of the most practical conversations yet about how brands are actually using AI in retail media. Spark Foundry’s Kris McDermott summed up the mood perfectly: “We did AI. To what end? That is n... more

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In this episode, I share snippets of a recent episode of the Flywheel Commerce Collective podcast, and take you inside how Clorox has evolved its approach to data clean rooms. In short: an experimental investment just a few years ago has now become a... more

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I’m coming to you from an airport lounge (because business travel is always glamorous, right?) with the breaking news that I couldn’t ignore: Publicis has acquired LiveRamp in a multi-billion dollar deal. And it has major implications for retail medi... more

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Recent Guests

Tiffany Tan
Leads eCom Growth Acceleration at Clorox
Clorox
Episode: How Clorox Uses Data Clean Rooms to Unlock Powerful Personalization (AI Marketing Explained)
Emma Irwin
From Flywheel, moderates/hosts the conversation
Flywheel
Episode: How Clorox Uses Data Clean Rooms to Unlock Powerful Personalization (AI Marketing Explained)
Kathryn Mazza
Retail media executive with experience at Dick's Sporting Goods and Hy-Vee; currently at Barrows Connected Store
Barrows Connected Store
Episode: Dollar General’s Retail Media Power Play: The Full-Stack Strategy Unlocking Brand Dollars
Marco Steinsieck
General Manager of Backpack Media
Backpack Media / Sallie
Episode: Predictive Commerce: Why Life-Stage Data Could Replace Retail Media’s Obsession with Transactions
James Deaker
Guest referenced as a host of Yield Doctor podcast
Yield Doctor podcast
Episode: AI Is Quietly Breaking Retail Media — And No One Wants to Admit It
Christine Foster
Group Vice President, Commercial Strategy and Operations at Kroger Precision Marketing
Kroger Precision Marketing
Episode: Kroger’s Retail Media Playbook: Why Context Data Is the Future of Commerce Media
Jon Flugstad
Chief Commercial Officer at MetaRouter
MetaRouter
Episode: Kroger’s Retail Media Playbook: Why Context Data Is the Future of Commerce Media
Koen Pauwels
Distinguished professor of marketing at Northeastern University and former principal research scientist at Amazon
Northeastern University
Episode: Why iROAS Metrics Are So Inconsistent (And Why Debate Is Good For The Industry)
Venkat Raman
Co-founder and CEO of Arima Labs
Arima Labs
Episode: Why iROAS Metrics Are So Inconsistent (And Why Debate Is Good For The Industry)

Reviews

4.8 out of 5 stars from 32 ratings
  • Smart, efficient and useful content.

    With retail media and agentic commerce moving so fast, this podcast keeps you informed and grounded.

    Apple Podcasts
    5
    Mntrojan
    United States5 months ago
  • Loving this so far!

    Enjoy these bite size episodes covering interesting RM topics! Very informative one on metrics. Looking forward to continuing these with my morning coffees ☕️

    Apple Podcasts
    5
    CourtB2020
    Australiaa year ago
  • Right content, right size, great source

    Kiri Masters has been my go-to thought leader in retail media & marketplaces space for years now. Her unique combination strategic perspective and actionable insights helped me transition from an e-Commerce Sales Manager to a more complete Digital Commerce professional. A daily, condensed hit of industry insights is something totally new in the space

    Apple Podcasts
    5
    BacarinPC
    United Statesa year ago
  • Snackable episodes for both practitioners and execs

    There’s a lot of conversation around retail media in the industry, but much of it lacks substance. And things are moving so fast that you can’t afford to tune out the convo entirely.

    This podcast is a great solve - concise, informative episodes to stay in the loop. Officially part of my morning dog walk routine!

    Apple Podcasts
    5
    Dfqoznfieb
    United Statesa year ago
  • Prioritize listening to Retail Media Breakfast Club episodes

    Insightful and quick (under 15 min) episodes to help you keep up and understand the latest on Retail Media from trusted industry leader Kiri Masters.

    Apple Podcasts
    5
    Curious ecommerce learner
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Snackable episodes make it easy to stay in the loop during commutes or mornings.
Listeners describe it as a morning routine staple for staying ahead in the space.
Smart, efficient and useful content for keeping up with fast-moving retail media and agentic commerce trends.
Bite-sized episodes cover interesting RM topics and metrics with practical insights.
A trusted go-to source for thought leadership in retail media and marketplaces; concise, actionable, and timely.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How Clorox Uses Data Clean Rooms to Unlock Powerful Personalization (AI Marketing Explained)
Q: What does a more precise and relevant experience actually look like from your perspective?
Emma and Tiffany discuss using clean rooms to connect first-party brand data with retailer signals to reveal patterns like quick replenishment versus stock-up trips, enabling the creation of messages that match the consumer's current need and context.
How Clorox Uses Data Clean Rooms to Unlock Powerful Personalization (AI Marketing Explained)
Q: Can you give us a really tangible example of what personalized one-to-one marketing looks like in action?
Tiffany explains a Brita-focused, moment-driven strategy where education and reassurance are used early in the journey (e.g., lead notices) and more solution-oriented content appears closer to purchase; in back-to-school moments, messaging tailors to students vs. parents, demonstrating contextual personalization rather than generic targeting.
AI Is Quietly Breaking Retail Media — And No One Wants to Admit It
Q: If you had to pick one belief about retail media networks that executives currently have, but which you believe is wrong, what would that be and why?
The belief that current retail media models are fully insulated from AI-driven shifts is wrong; AI-enabled commerce will realign the value of on-site and off-site surfaces, and executives must plan a multi-year reset to preserve durable assets and ensure fruitful brand partnerships.
Why Ecommerce Signals Are Disappearing And What Retailers Must Do Next [Agentic Commerce Expert Series Part 3 of 4]
Q: Why do AI assistants on retail sites fail even when the tech works well?
The speakers suggest it's a symptom of being in the early wave, with trial and error, and a lack of market standards; successful adoption requires a concrete plan, solid data foundations, and aligning the agent's design with how customers actually want to interact with the shopping experience.
Will Ads in ChatGPT Kill Trust or Create the Best Advertising Ever? A Retail Media Wake-Up Call
Q: Do you think it's worth questioning whether people will respond to ads the same way?
Yes, the proof will depend on what these ads look like and how they are served.

Audience Metrics

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Frequently Asked Questions About Retail Media Breakfast Club

What is Retail Media Breakfast Club about and what kind of topics does it cover?

A compact, weekday-leaning show delivering concise expertise on retail media and the evolving AI-enabled shopping landscape. Episodes repeatedly center on agentic commerce, on-site and off-site advertising strategies, and the tension between measurement, transparency, and new data sources. Notable angles include AI-driven discovery, the impact of Dark Search and AI assistants on consumer paths, the push for standardized standards in retail media, and practical steps brands can take to adapt—from in-housing operating systems to exploring new ad surfaces inside merchant experiences. The format is bite-sized and practitioner-friendly, appealing to marketing pros, data analysts, and product teams who need fast, actionable insights to stay ahead... more

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To see how many followers or subscribers Retail Media Breakfast Club has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Retail Media Breakfast Club?

These podcasts share a similar audience with Retail Media Breakfast Club:

1. Retail Media Therapy
2. Retail Media Unboxed
3. The CMO Podcast
4. HBR On Leadership
5. All-In with Chamath, Jason, Sacks & Friedberg

How many episodes of Retail Media Breakfast Club are there?

Retail Media Breakfast Club launched 2 years ago and published 263 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Retail Media Breakfast Club?

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What guests have appeared on Retail Media Breakfast Club?

Recent guests on Retail Media Breakfast Club include:

1. Tiffany Tan
2. Emma Irwin
3. Kathryn Mazza
4. Marco Steinsieck
5. James Deaker
6. Christine Foster
7. Jon Flugstad
8. Koen Pauwels

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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