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Retail Media Breakfast Club

Kiri Masters
Retail Media
E-Commerce
Amazon
Industry Updates
E-Commerce Careers
Retail Media Networks
Primal Branding
Storytelling
Data Analysis
Effective Communication
Piggly Wiggly
Amazon Rufus
Keyword-First Advertising
Product-First Advertising
Behavior-First Advertising
Career Trajectories
Women In Leadership
Digital Transformation
J.crew
Rufus AI

10 minutes of expert insights every weekday. Your morning ritual for staying ahead in retail media.

PublishesDailyEpisodes228Foundeda year ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Retail Media Breakfast Club

Latest Episodes

In August 2025 I broke down why so many retail media networks keep their ad tech stacks hidden. And to be honest, the reasons weren’t exactly flattering. But what happens when a major retailer does the exact opposite? In today's episode, I share high... more

Today I’m digging into a refreshingly honest and frankly rare take from Parbinder Dhariwal, VP, General Manager at CVS Media Exchange (CMX). Instead of the usual hype around retail media growth, he’s calling out what the industry is getting wrong… an... more

YouTube

Today I’m breaking down a jaw-dropping development from Google that could fundamentally reshape how we think about paid traffic, brand control, and the role of landing pages in e-commerce. After reading a standout piece from Jo Lambadjieva's AI for E... more

YouTube

Today I dig into a major shift happening in retail media: the signals we’ve relied on for years are starting to disappear. As discovery moves upstream into AI and LLM-driven experiences, the traditional browsing journey is shrinking, and with it, the... more

YouTube

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Recent Guests

Nicole Lesinski
Director of Category and E-Commerce Strategy for Nestlé's Frozen Division
Nestlé
Episode: How Nestlé Decides Which Retail Media Networks Get Budget (And Why They Compare Them to Google & Meta)
Peter Giordano
GM of Strategy and Platform at DoorDash's Ads Business
DoorDash
Episode: How Nestlé Decides Which Retail Media Networks Get Budget (And Why They Compare Them to Google & Meta)
Amelia Van Camp
Head of Agentic Commerce at Mirakl
Mirakl
Episode: AI Shopping Is Here: How LLMs Are Rewriting Retail Discovery [Agentic Commerce Expert Series Part 1 of 4]
Scot Wingo
Host/guest associated with the Retailgentic ecosystem and advisor to RefiBuy
Retailgentic; RefiBuy
Episode: Retail Media 3.0: Why AI & Agentic Commerce Could Spark the Golden Era of Advertising
Andreas Reiffen
CEO and co-founder of Pentaleap
Pentaleap
Episode: The Retail Media Civil War Is Ending: How “Fluid” Sponsored Products Are Reshaping Search
Kayla Schwartz
Director of Consumer Insights and Strategy at Salesforce
Salesforce
Episode: AI-Fueled Shopping for The Holidays
Natalia Kramarich
Senior Director of Product Marketing at Kibo Commerce
Kibo Commerce
Episode: AI Shopping Agents vs. Retailers: Who Owns Discovery Now?
John Andrews
Co-founder and CEO of Cimulate, a generative AI company focused on commerce platforms.
Cimulate
Episode: What is a 'CommerceGPT'? ['Snips' from Cocktails & Commerce]
Harvey Ma
Head of Sam's Club's member access platform, discussing retail media strategies.
Sam's Club
Episode: Breakdown of How Sam's Club Cracked the Code on In-Store Retail Media

Reviews

4.8 out of 5 stars from 32 ratings
  • Smart, efficient and useful content.

    With retail media and agentic commerce moving so fast, this podcast keeps you informed and grounded.

    Apple Podcasts
    5
    Mntrojan
    United States3 months ago
  • Loving this so far!

    Enjoy these bite size episodes covering interesting RM topics! Very informative one on metrics. Looking forward to continuing these with my morning coffees ☕️

    Apple Podcasts
    5
    CourtB2020
    Australiaa year ago
  • Right content, right size, great source

    Kiri Masters has been my go-to thought leader in retail media & marketplaces space for years now. Her unique combination strategic perspective and actionable insights helped me transition from an e-Commerce Sales Manager to a more complete Digital Commerce professional. A daily, condensed hit of industry insights is something totally new in the space

    Apple Podcasts
    5
    BacarinPC
    United Statesa year ago
  • Snackable episodes for both practitioners and execs

    There’s a lot of conversation around retail media in the industry, but much of it lacks substance. And things are moving so fast that you can’t afford to tune out the convo entirely.

    This podcast is a great solve - concise, informative episodes to stay in the loop. Officially part of my morning dog walk routine!

    Apple Podcasts
    5
    Dfqoznfieb
    United Statesa year ago
  • Prioritize listening to Retail Media Breakfast Club episodes

    Insightful and quick (under 15 min) episodes to help you keep up and understand the latest on Retail Media from trusted industry leader Kiri Masters.

    Apple Podcasts
    5
    Curious ecommerce learner
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Snackable episodes make it easy to stay in the loop during commutes or mornings.
Listeners describe it as a morning routine staple for staying ahead in the space.
Smart, efficient and useful content for keeping up with fast-moving retail media and agentic commerce trends.
Bite-sized episodes cover interesting RM topics and metrics with practical insights.
A trusted go-to source for thought leadership in retail media and marketplaces; concise, actionable, and timely.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Will Ads in ChatGPT Kill Trust or Create the Best Advertising Ever? A Retail Media Wake-Up Call
Q: Do you think it's worth questioning whether people will respond to ads the same way?
Yes, the proof will depend on what these ads look like and how they are served.
Developments in RTB (Real-Time Bidding) for Retail Media
Q: Is there a future for RTB in offsite ads or either display or video?
Andreas thinks it's technically feasible and anticipates the emergence of retailer-led ad networks for offsite targeting.
Developments in RTB (Real-Time Bidding) for Retail Media
Q: What percentage of retail media could be delivered through real-time bidding in the future?
Andreas believes everyone will open up the walled gardens, allowing programmatic-like demand to flow in.
What is a 'CommerceGPT'? ['Snips' from Cocktails & Commerce]
Q: How can brands and retailers position themselves for visibility in the world of answer engines?
Brands need to ensure they are included in the product catalogs accessible to AI systems like ChatGPT, learning from every interaction along the way.
Growth Beyond Amazon: Tapping Into Retail Media's Broader Opportunities (Part 2 of 3)
Q: How should brands navigate situations where retailers might use a stick model to incentivize media spending?
Brands should reframe their conversations to focus on mutual investment benefits and seek win-win scenarios to avoid stick models.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Retail Media Breakfast Club

What is Retail Media Breakfast Club about and what kind of topics does it cover?

A compact, weekday-leaning show delivering concise expertise on retail media and the evolving AI-enabled shopping landscape. Episodes repeatedly center on agentic commerce, on-site and off-site advertising strategies, and the tension between measurement, transparency, and new data sources. Notable angles include AI-driven discovery, the impact of Dark Search and AI assistants on consumer paths, the push for standardized standards in retail media, and practical steps brands can take to adapt—from in-housing operating systems to exploring new ad surfaces inside merchant experiences. The format is bite-sized and practitioner-friendly, appealing to marketing pros, data analysts, and product teams who need fast, actionable insights to stay ahead... more

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How many listeners does Retail Media Breakfast Club get?

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What are the audience demographics for Retail Media Breakfast Club?

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How many subscribers and views does Retail Media Breakfast Club have?

To see how many followers or subscribers Retail Media Breakfast Club has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Retail Media Breakfast Club?

These podcasts share a similar audience with Retail Media Breakfast Club:

1. Retail Media Therapy
2. Pivot
3. Raging Moderates with Scott Galloway and Jessica Tarlov
4. The Prof G Pod with Scott Galloway
5. Prof G Markets

How many episodes of Retail Media Breakfast Club are there?

Retail Media Breakfast Club launched a year ago and published 228 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Retail Media Breakfast Club?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Retail Media Breakfast Club?

Rephonic pulls ratings and reviews for Retail Media Breakfast Club from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for Retail Media Breakfast Club?

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What guests have appeared on Retail Media Breakfast Club?

Recent guests on Retail Media Breakfast Club include:

1. Nicole Lesinski
2. Peter Giordano
3. Amelia Van Camp
4. Scot Wingo
5. Andreas Reiffen
6. Kayla Schwartz
7. Natalia Kramarich
8. John Andrews

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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