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Retail Media Breakfast Club

Kiri Masters
Retail Media
E-Commerce
Amazon
Industry Updates
E-Commerce Careers
Retail Media Networks
Primal Branding
Effective Communication
Data Analysis
Storytelling
Piggly Wiggly
Amazon Rufus
Product-First Advertising
Keyword-First Advertising
Behavior-First Advertising
Digital Transformation
Women In Leadership
Career Trajectories
J.crew
Rufus AI

10 minutes of expert insights every weekday. Your morning ritual for staying ahead in retail media.

PublishesDailyEpisodes167Foundeda year ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Retail Media Breakfast Club

Latest Episodes

In this episode, I dive into one of the biggest questions facing retail media leaders today: how can retailers and brands adapt as AI-driven shopping agents and zero-click discovery start reshaping how consumers buy? With sponsored search revenue und... more

How many times have you not hit publish, not applied, or not shared your achievements because of fear of what others might think? In this episode, I’m diving into the concept of Tall Poppy Syndrome - a cultural tendency to cut down those who stand ou... more

In this 'Snips' episode, I’m adding commentary to clips of one of my favorite ecommerce podcasts: Cocktails & Commerce with Brian Walker and Bill Friend. These two industry veterans bring on some of the sharpest minds in digital commerce, and in this... more

YouTube

Despite the buzz surrounding in-store retail media, most retailers are still struggling to move beyond the pilot phase. But Sam’s Club? They’ve done it, and done it well. After touring one of their clubs in Murfreesboro, Tennessee, with Harvey Ma, He... more

YouTube

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Recent Guests

Harvey Ma
Head of Sam's Club's member access platform, discussing retail media strategies.
Sam's Club
Episode: Breakdown of How Sam's Club Cracked the Code on In-Store Retail Media
Andreas Reiffen
Co-founder and CEO of ad tech company Pentaleap
Pentaleap
Episode: Multi-Retailer Networks [Livestream Highlight]
Andrew Lipsman
Retail analyst and friend of the speaker, known for his cautious perspective on retail technologies.
Episode: Agentic Shopping Looks Crazy. So Did Self-Service Supermarkets.
Melissa Minkow
Global Director of Retail Strategies and Insights at CI&T
CI&T
Episode: AI Shopping Hits 75% Adoption ['Snips' from Retailgentic]
Cody Tusberg
EVP of Connected Commerce and Retail Media Services
Acosta Group
Episode: Managing a Multi-Retailer RMN Stack (Part 3 of 3)
Stephanie Meltzer-Paul
Veteran loyalty expert with over two decades of experience
Mastercard
Episode: Loyalty Programs To Give Retailers An Edge In AI Shopping Future?
Melanie Babcock Brown
Head of Orange Apron Media at Home Depot
Home Depot
Episode: Why RMNs Keep Their Tech Stacks Secret From The Very Brands They Want To Attract
Jason O'Toole
Head of Connected Commerce and Media at Hanes Brands International
Hanes Brands International
Episode: Will the retail industry welcome the “commerce media” newcomers?
Ben Galvin
Senior Director of Omnichannel Retail Sales and E-Commerce at Monster Energy
Monster Energy
Episode: Will the retail industry welcome the “commerce media” newcomers?

Host

Kiri Masters
Host of the Retail Media Breakfast Club, sharing insights from years of experience in retail media.

Reviews

4.8 out of 5 stars from 30 ratings
  • Loving this so far!

    Enjoy these bite size episodes covering interesting RM topics! Very informative one on metrics. Looking forward to continuing these with my morning coffees ☕️

    Apple Podcasts
    5
    CourtB2020
    Australia10 months ago
  • Right content, right size, great source

    Kiri Masters has been my go-to thought leader in retail media & marketplaces space for years now. Her unique combination strategic perspective and actionable insights helped me transition from an e-Commerce Sales Manager to a more complete Digital Commerce professional. A daily, condensed hit of industry insights is something totally new in the space

    Apple Podcasts
    5
    BacarinPC
    United States10 months ago
  • Snackable episodes for both practitioners and execs

    There’s a lot of conversation around retail media in the industry, but much of it lacks substance. And things are moving so fast that you can’t afford to tune out the convo entirely.

    This podcast is a great solve - concise, informative episodes to stay in the loop. Officially part of my morning dog walk routine!

    Apple Podcasts
    5
    Dfqoznfieb
    United States10 months ago
  • Prioritize listening to Retail Media Breakfast Club episodes

    Insightful and quick (under 15 min) episodes to help you keep up and understand the latest on Retail Media from trusted industry leader Kiri Masters.

    Apple Podcasts
    5
    Curious ecommerce learner
    United States10 months ago
  • Retail Media + Breakfast = morning of champions

    Retail media meets its match with this brilliant podcast! Snackable yet satisfying, it packs insights and education into every episode. Kiri’s curiosity shines as they bring on experts from all corners of the industry to explore trends, strategies, and innovation. Whether you're a pro or just retail-curious, this show is the perfect mix of brain food and binge-worthy content

    Apple Podcasts
    5
    Benbaseball1881
    United States10 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The insights provided are seen as highly informative and practical, with comments highlighting the actionable nature of the advice shared.
The expertise of the host is frequently praised, with many citing the show's role in enhancing their understanding of retail media dynamics.
Listeners appreciate the concise format of the episodes, making them ideal for quick consumption during morning routines.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Growth Beyond Amazon: Tapping Into Retail Media's Broader Opportunities (Part 2 of 3)
Q: How should brands navigate situations where retailers might use a stick model to incentivize media spending?
Brands should reframe their conversations to focus on mutual investment benefits and seek win-win scenarios to avoid stick models.
Growth Beyond Amazon: Tapping Into Retail Media's Broader Opportunities (Part 2 of 3)
Q: What's the smartest way for smaller brands with limited resources to activate across multiple smaller retailers?
Smaller brands should understand their internal costs and seek partnerships to manage across multiple retail networks effectively.
Growth Beyond Amazon: Tapping Into Retail Media's Broader Opportunities (Part 2 of 3)
Q: How should brands approach measurement and prove ROI when the data isn't as clean?
Brands need to use available media metrics to optimize and focus on sales outcomes rather than getting bogged down by fragmented data.
Growth Beyond Amazon: Tapping Into Retail Media's Broader Opportunities (Part 2 of 3)
Q: Why should brands look beyond their top three, four, five channels?
Brands should expand to include other retailers as shoppers frequent multiple stores and these retailers can offer better margins and unique growth opportunities.
Spotting Retail Media 'Imposter' Job Candidates Before They Burn You
Q: How do you spot someone who's a real expert versus someone who's totally full of it?
By assessing candidates through structured interviews, checking their backgrounds, and focusing on learning agility and adaptability, rather than just their immediate knowledge.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Retail Media Breakfast Club

What is Retail Media Breakfast Club about and what kind of topics does it cover?

A concise exploration of retail media, this show offers expert insights that aim to keep listeners informed and engaged with the fast-evolving landscape of retail media. Each episode, typically under ten minutes, focuses on critical topics such as the dynamics between brands and retailers, the impact of AI on retail media, and trends in advertising technology. With a mix of expert interviews and discussions, it provides actionable advice and thought-provoking conversations for professionals looking to enhance their strategies in the retail space, making it a valuable companion for anyone involved in retail marketing or commerce.

Where can I find podcast stats for Retail Media Breakfast Club?

Rephonic provides a wide range of podcast stats for Retail Media Breakfast Club. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Retail Media Breakfast Club and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Retail Media Breakfast Club get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Retail Media Breakfast Club, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Retail Media Breakfast Club?

Rephonic provides comprehensive predictive audience data for Retail Media Breakfast Club, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Retail Media Breakfast Club have?

To see how many followers or subscribers Retail Media Breakfast Club has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Retail Media Breakfast Club?

These podcasts share a similar audience with Retail Media Breakfast Club:

1. Retail Media Therapy
2. Retail Media Unboxed
3. The Prof G Pod with Scott Galloway
4. Retailgentic
5. On with Kara Swisher

How many episodes of Retail Media Breakfast Club are there?

Retail Media Breakfast Club launched a year ago and published 167 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Retail Media Breakfast Club?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Retail Media Breakfast Club?

Rephonic pulls ratings and reviews for Retail Media Breakfast Club from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Retail Media Breakfast Club?

Rephonic provides full transcripts for episodes of Retail Media Breakfast Club. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Retail Media Breakfast Club?

Recent guests on Retail Media Breakfast Club include:

1. Harvey Ma
2. Andreas Reiffen
3. Andrew Lipsman
4. Melissa Minkow
5. Cody Tusberg
6. Stephanie Meltzer-Paul
7. Melanie Babcock Brown
8. Jason O'Toole

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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