Rephonic
Artwork for Retail Media Breakfast Club

Retail Media Breakfast Club

Kiri Masters
Retail Media
E-Commerce
Amazon
Industry Updates
E-Commerce Careers
Retail Media Networks
Primal Branding
Effective Communication
Data Analysis
Storytelling
Amazon Rufus
Keyword-First Advertising
Behavior-First Advertising
Product-First Advertising
Women In Leadership
Career Trajectories
Digital Transformation
J.crew
Rufus AI
Leadership Education

10 minutes of expert insights every weekday. Your morning ritual for staying ahead in retail media.

PublishesDailyEpisodes239Foundeda year ago
Number of ListenersCategories
MarketingBusiness

Listen to this Podcast

Artwork for Retail Media Breakfast Club

Latest Episodes

Today I'm unpacking a fascinating shift happening right under our noses in retail media — what has been coined “dark search.” I explore how AI-driven discovery is quietly reshaping the way consumers find and buy products. The big question: is this tr... more

The conventional wisdom says AI advertising is something for the future, but I’m not buying that. Today, I extrapolate on Debbie Ajo Williamson’s insights shared on a recent Retailgentic episode, and break down why AI ads are already here, moving fas... more

YouTube

A few months ago, it felt like everyone in retail media was bracing for impact. Agentic commerce, zero-click search, and Gen AI were being treated as existential threats. But lately, I’ve noticed a shift. In this episode, I unpack what I’m hearing be... more

YouTube

Today I’m revisiting my recent article for The Drum and digging into a piece of research that stopped me in my tracks. And honestly, it might change how you think about retail media measurement altogether. I walk through new findings showing that som... more

YouTube

Key Facts

Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Retail Media Therapy
Retail Media TherapyGrace & Co | Retail Media Experts
The Prof G Pod with Scott Galloway
The Prof G Pod with Scott GallowayVox Media Podcast Network
Prof G Markets
Prof G MarketsVox Media Podcast Network
Retailgentic | Consumer Behavior & Retail Trend
Retailgentic | Consumer Behavior & Retail TrendScot Wingo | Retail Trends Analyst
Pivot
PivotNew York Magazine

Recent Guests

Debbie Ajo Williamson
Founder and chief analyst of Sonata Insights; AI ad economy expert
Sonata Insights
Episode: AI Advertising Is Happening NOW: What Retailers Must Know Before It’s Too Late
Prat Vimana
Chief Information Officer at Target
Target
Episode: Agentic Commerce Isn’t the Threat You Think — Why Retailers Are Playing the Long Game
Jordan Brogi
Executive Vice President of Customer Experience
Home Depot
Episode: Agentic Commerce Isn’t the Threat You Think — Why Retailers Are Playing the Long Game
Anne Halleck
Vice President of Americas at Mirakl Ads
Mirakl Ads
Episode: Agentic Commerce Isn’t the Threat You Think — Why Retailers Are Playing the Long Game
Andrew Covato
Industry expert on retail media measurement and incrementality testing
Growth By Science
Episode: Retail Media Measurement Is Broken (Here’s What Brands Actually Want Instead)
Adam Smith
Head of retail media at UK retailer Iceland
Iceland Foods (UK)
Episode: Why Retail Media Looks So Different in the US vs Europe (And Why You’re Comparing It Wrong)
Doug Straten
CMO at Bizarre Voice
Bizarre Voice
Episode: AI Discovery Is Reshaping Retail: Shoptalk 2026 Insights
Rick Watson
Ecommerce consultant and commentator
Independent/Ecommerce consulting
Episode: AI Discovery Is Reshaping Retail: Shoptalk 2026 Insights
Scott Wingo
Advisor at RefiBuy, blogger at RetailGentic
RefiBuy
Episode: AI Discovery Is Reshaping Retail: Shoptalk 2026 Insights

Reviews

4.8 out of 5 stars from 32 ratings
  • Smart, efficient and useful content.

    With retail media and agentic commerce moving so fast, this podcast keeps you informed and grounded.

    Apple Podcasts
    5
    Mntrojan
    United States4 months ago
  • Loving this so far!

    Enjoy these bite size episodes covering interesting RM topics! Very informative one on metrics. Looking forward to continuing these with my morning coffees ☕️

    Apple Podcasts
    5
    CourtB2020
    Australiaa year ago
  • Right content, right size, great source

    Kiri Masters has been my go-to thought leader in retail media & marketplaces space for years now. Her unique combination strategic perspective and actionable insights helped me transition from an e-Commerce Sales Manager to a more complete Digital Commerce professional. A daily, condensed hit of industry insights is something totally new in the space

    Apple Podcasts
    5
    BacarinPC
    United Statesa year ago
  • Snackable episodes for both practitioners and execs

    There’s a lot of conversation around retail media in the industry, but much of it lacks substance. And things are moving so fast that you can’t afford to tune out the convo entirely.

    This podcast is a great solve - concise, informative episodes to stay in the loop. Officially part of my morning dog walk routine!

    Apple Podcasts
    5
    Dfqoznfieb
    United Statesa year ago
  • Prioritize listening to Retail Media Breakfast Club episodes

    Insightful and quick (under 15 min) episodes to help you keep up and understand the latest on Retail Media from trusted industry leader Kiri Masters.

    Apple Podcasts
    5
    Curious ecommerce learner
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Snackable episodes make it easy to stay in the loop during commutes or mornings.
Listeners describe it as a morning routine staple for staying ahead in the space.
Smart, efficient and useful content for keeping up with fast-moving retail media and agentic commerce trends.
Bite-sized episodes cover interesting RM topics and metrics with practical insights.
A trusted go-to source for thought leadership in retail media and marketplaces; concise, actionable, and timely.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Why Ecommerce Signals Are Disappearing And What Retailers Must Do Next [Agentic Commerce Expert Series Part 3 of 4]
Q: Why do AI assistants on retail sites fail even when the tech works well?
The speakers suggest it's a symptom of being in the early wave, with trial and error, and a lack of market standards; successful adoption requires a concrete plan, solid data foundations, and aligning the agent's design with how customers actually want to interact with the shopping experience.
Will Ads in ChatGPT Kill Trust or Create the Best Advertising Ever? A Retail Media Wake-Up Call
Q: Do you think it's worth questioning whether people will respond to ads the same way?
Yes, the proof will depend on what these ads look like and how they are served.
Developments in RTB (Real-Time Bidding) for Retail Media
Q: Is there a future for RTB in offsite ads or either display or video?
Andreas thinks it's technically feasible and anticipates the emergence of retailer-led ad networks for offsite targeting.
Developments in RTB (Real-Time Bidding) for Retail Media
Q: What percentage of retail media could be delivered through real-time bidding in the future?
Andreas believes everyone will open up the walled gardens, allowing programmatic-like demand to flow in.
What is a 'CommerceGPT'? ['Snips' from Cocktails & Commerce]
Q: How can brands and retailers position themselves for visibility in the world of answer engines?
Brands need to ensure they are included in the product catalogs accessible to AI systems like ChatGPT, learning from every interaction along the way.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Retail Media Breakfast Club

What is Retail Media Breakfast Club about and what kind of topics does it cover?

A compact, weekday-leaning show delivering concise expertise on retail media and the evolving AI-enabled shopping landscape. Episodes repeatedly center on agentic commerce, on-site and off-site advertising strategies, and the tension between measurement, transparency, and new data sources. Notable angles include AI-driven discovery, the impact of Dark Search and AI assistants on consumer paths, the push for standardized standards in retail media, and practical steps brands can take to adapt—from in-housing operating systems to exploring new ad surfaces inside merchant experiences. The format is bite-sized and practitioner-friendly, appealing to marketing pros, data analysts, and product teams who need fast, actionable insights to stay ahead... more

Where can I find podcast stats for Retail Media Breakfast Club?

Rephonic provides a wide range of podcast stats for Retail Media Breakfast Club. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Retail Media Breakfast Club and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Retail Media Breakfast Club get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Retail Media Breakfast Club, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Retail Media Breakfast Club?

Rephonic provides comprehensive predictive audience data for Retail Media Breakfast Club, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Retail Media Breakfast Club have?

To see how many followers or subscribers Retail Media Breakfast Club has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Retail Media Breakfast Club?

These podcasts share a similar audience with Retail Media Breakfast Club:

1. Retail Media Therapy
2. The Prof G Pod with Scott Galloway
3. Prof G Markets
4. Retailgentic | Consumer Behavior & Retail Trend
5. Pivot

How many episodes of Retail Media Breakfast Club are there?

Retail Media Breakfast Club launched a year ago and published 239 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Retail Media Breakfast Club?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Retail Media Breakfast Club?

Rephonic pulls ratings and reviews for Retail Media Breakfast Club from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Retail Media Breakfast Club?

Rephonic provides full transcripts for episodes of Retail Media Breakfast Club. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Retail Media Breakfast Club?

Recent guests on Retail Media Breakfast Club include:

1. Debbie Ajo Williamson
2. Prat Vimana
3. Jordan Brogi
4. Anne Halleck
5. Andrew Covato
6. Adam Smith
7. Doug Straten
8. Rick Watson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days