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Artwork for Retail Media Breakfast Club

Retail Media Breakfast Club

Kiri Masters
Retail Media
Amazon
Retail Media Networks
E-Commerce
Consumer Behavior
Walmart
Artificial Intelligence
Agentic Commerce
Costco
Home Depot
Chatgpt
Digital Advertising
Advertising
AI In Retail
Loyalty Programs
Openai
Acosta Group
Google
Consumer Trust
AI Agents

10 minutes of expert insights every weekday. Your morning ritual for staying ahead in retail media.

PublishesDailyEpisodes274Founded2 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for Retail Media Breakfast Club

Latest Episodes

In this episode, I reflect on a panel I joined at Mirakl’s Annual Outpace Summit in New York, where a World Cup analogy sparked a bigger realization about what it really takes for marketplaces to win. It’s not enough to “qualify” by launching a marke... more

Recent;u, I made the case that retail media is far more than a tax on brands or a rounding error disguised as a marketing channel. I still firmly believe that. But believing in the opportunity doesn't mean believing every retail media network will su... more

Today we continue our series on the biggest threats facing retail media by tackling what I call the “Silo Demon.” Joined by Anne Hallock, VP Americas at Mirakl Ads, we explore why one of the greatest challenges facing retail media networks today isn’... more

For years, we've debated where retail media belongs. Is it part of search? Is search part of retail media? In this episode, I revisit a question I posed 18 months ago after a thought-provoking essay from Hershey's Vinny Rinaldi helped clarify what I ... more

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Recent Guests

Ana Laura Zain
Chief Marketing Officer at MetaRouter
MetaRouter
Episode: Retail Media Is Mid? The Brutal Truth About Amazon, Walmart & the Future of Retail Media
Jason Goldberg
Chief Commerce Officer at Publicis; host of The Jason and Scott Show
Publicis; The Jason and Scott Show
Episode: Retail Media Is Mid? The Brutal Truth About Amazon, Walmart & the Future of Retail Media
Anne Hallock
VP Americas for Mirakl Ads
Mirakl Ads
Episode: The Growth Demon Inside Retail Media: Why Profitability Will Define the Next Era (Demons Series Part 1 of 3)
Nick Lezin
Senior Vice President of e-commerce and marketing at Ashley Furniture
Ashley Furniture Industries
Episode: Transactional Commerce Inside Perplexity: Ashley Furniture’s AI Bet
Christine Foster
Group Vice President of Commercial Strategy and Operations at Kroger Precision Marketing
Kroger Precision Marketing
Episode: Why Loyalty Programs Are the Real Power Play as AI Reshapes Retail Media
Chris Norton
Built Marriott's Riot Media Network
Marriott Bonvoy / Riot Media Network
Episode: Why Loyalty Programs Are the Real Power Play as AI Reshapes Retail Media
Charlie Casey
Co-founder and CEO of Loyalty Lion
Loyalty Lion
Episode: Why Loyalty Programs Are the Real Power Play as AI Reshapes Retail Media
Taryn Dominy
Senior Director and Head of Industry at Home Depot's Orange Apron Media
Home Depot
Episode: Why Loyalty Programs Are the Real Power Play as AI Reshapes Retail Media
Tiffany Tan
Leads eCom Growth Acceleration at Clorox
Clorox
Episode: How Clorox Uses Data Clean Rooms to Unlock Powerful Personalization (AI Marketing Explained)

Reviews

4.8 out of 5 stars from 33 ratings
  • Smart, efficient and useful content.

    With retail media and agentic commerce moving so fast, this podcast keeps you informed and grounded.

    Apple Podcasts
    5
    Mntrojan
    United States6 months ago
  • Loving this so far!

    Enjoy these bite size episodes covering interesting RM topics! Very informative one on metrics. Looking forward to continuing these with my morning coffees ☕️

    Apple Podcasts
    5
    CourtB2020
    Australiaa year ago
  • Right content, right size, great source

    Kiri Masters has been my go-to thought leader in retail media & marketplaces space for years now. Her unique combination strategic perspective and actionable insights helped me transition from an e-Commerce Sales Manager to a more complete Digital Commerce professional. A daily, condensed hit of industry insights is something totally new in the space

    Apple Podcasts
    5
    BacarinPC
    United Statesa year ago
  • Snackable episodes for both practitioners and execs

    There’s a lot of conversation around retail media in the industry, but much of it lacks substance. And things are moving so fast that you can’t afford to tune out the convo entirely.

    This podcast is a great solve - concise, informative episodes to stay in the loop. Officially part of my morning dog walk routine!

    Apple Podcasts
    5
    Dfqoznfieb
    United Statesa year ago
  • Prioritize listening to Retail Media Breakfast Club episodes

    Insightful and quick (under 15 min) episodes to help you keep up and understand the latest on Retail Media from trusted industry leader Kiri Masters.

    Apple Podcasts
    5
    Curious ecommerce learner
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Great mix of industry perspectives and data-driven discussion.
Concise, practical episodes that keep me in the loop on RMNs.
High-signal content for practitioners and execs, bite-sized and informative.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The Growth Demon Inside Retail Media: Why Profitability Will Define the Next Era (Demons Series Part 1 of 3)
Q: So what makes you make that call right now?
Anne explains that the push toward profitability comes from how groups within the broader retailer—beyond the RMN—are reallocating dollars and holding the growth-focused narrative to account. The format of internal benchmarks and external sizing by consulting firms highlights that sustainable profitability requires shifts in investment, governance, and technology, not just more headcount or more ad spend.
How Clorox Uses Data Clean Rooms to Unlock Powerful Personalization (AI Marketing Explained)
Q: What does a more precise and relevant experience actually look like from your perspective?
Emma and Tiffany discuss using clean rooms to connect first-party brand data with retailer signals to reveal patterns like quick replenishment versus stock-up trips, enabling the creation of messages that match the consumer's current need and context.
How Clorox Uses Data Clean Rooms to Unlock Powerful Personalization (AI Marketing Explained)
Q: Can you give us a really tangible example of what personalized one-to-one marketing looks like in action?
Tiffany explains a Brita-focused, moment-driven strategy where education and reassurance are used early in the journey (e.g., lead notices) and more solution-oriented content appears closer to purchase; in back-to-school moments, messaging tailors to students vs. parents, demonstrating contextual personalization rather than generic targeting.
AI Is Quietly Breaking Retail Media — And No One Wants to Admit It
Q: If you had to pick one belief about retail media networks that executives currently have, but which you believe is wrong, what would that be and why?
The belief that current retail media models are fully insulated from AI-driven shifts is wrong; AI-enabled commerce will realign the value of on-site and off-site surfaces, and executives must plan a multi-year reset to preserve durable assets and ensure fruitful brand partnerships.
Why Ecommerce Signals Are Disappearing And What Retailers Must Do Next [Agentic Commerce Expert Series Part 3 of 4]
Q: Why do AI assistants on retail sites fail even when the tech works well?
The speakers suggest it's a symptom of being in the early wave, with trial and error, and a lack of market standards; successful adoption requires a concrete plan, solid data foundations, and aligning the agent's design with how customers actually want to interact with the shopping experience.

Audience Metrics

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Frequently Asked Questions About Retail Media Breakfast Club

What is Retail Media Breakfast Club about and what kind of topics does it cover?

This show provides bite-sized, expert-driven takes on retail media, with frequent guests from retailers, agencies, and the technology side of data and measurement. Episodes cover how retailers leverage data, new measurement approaches, and emerging strategies for orchestrating omnichannel campaigns, often highlighting practical frameworks, real-world case studies, and industry-wide debates. A notable strength is the mix of practitioner perspectives and analytical viewpoints, with guests ranging from retailer marketers to academic researchers, plus cross-industry practitioners who challenge conventional methods. The format tends to be concise, practical, and focused on actionable insights for brands, networks, and retailers looking to stay a... more

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To see how many followers or subscribers Retail Media Breakfast Club has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Retail Media Breakfast Club?

These podcasts share a similar audience with Retail Media Breakfast Club:

1. Retail Media Therapy
2. Retail Media Unboxed
3. WSJ Your Money Briefing
4. The Journal.
5. WSJ What’s News

How many episodes of Retail Media Breakfast Club are there?

Retail Media Breakfast Club launched 2 years ago and published 274 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Retail Media Breakfast Club?

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What guests have appeared on Retail Media Breakfast Club?

Recent guests on Retail Media Breakfast Club include:

1. Ana Laura Zain
2. Jason Goldberg
3. Anne Hallock
4. Nick Lezin
5. Christine Foster
6. Chris Norton
7. Charlie Casey
8. Taryn Dominy

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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