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Artwork for Retail Media Breakfast Club

Retail Media Breakfast Club

Kiri Masters
Retail Media
Amazon
Retail Media Networks
Consumer Behavior
E-Commerce
Artificial Intelligence
Agentic Commerce
Walmart
Chatgpt
Costco
Acosta Group
Mirakl Ads
Loyalty Programs
Advertising
AI In Retail
Home Depot
Digital Advertising
Retail Media Federations
Google
AI Agents

10 minutes of expert insights every weekday. Your morning ritual for staying ahead in retail media.

PublishesDailyEpisodes322Founded2 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Retail Media Breakfast Club

Latest Episodes

Consumer AI is growing at an incredible pace, but here's the thing: even though millions of people are using AI, very few are actually paying for it. So how are these platforms going to make money, and what does that mean for retail media and the fut... more

YouTube

The retail media landscape is getting more crowded by the week. McDonald’s, Simon Property Group, Delta, and a growing list of other companies are launching commerce media businesses. But does the world actually need more retail media networks? In th... more

YouTube

There’s a lot of talk in retail media about better measurement, incrementality, and finding the one metric that finally tells us what’s really working. But sometimes the metrics we’re using are… well, bulldust. In this episode, I dig into why measure... more

YouTube

I recently took a closer look at what Best Buy Ads is building, and what it tells us about where retail media is heading. Best Buy was one of the early retailers to launch sponsored product ads, but at its latest showcase, that familiar ad format was... more

YouTube

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Recent Guests

Doug Straton
Chief Marketing Officer, Bazaarvoice
Bazaarvoice
Episode: Trust in AI Shopping: Two New Studies
Dean Harris
Head of Co-op Media Network
Co-op Media Network
Episode: Rocks, Pebbles, Sand: Retail Media Eras (Part 2 of 2)
Soma Simpson
Vice President of Product at GrowthLoop
GrowthLoop
Episode: Retail Media's Four Eras (Part 1 of 2)
Kim McDermott
Senior Brand Manager
Egg Life Foods
Episode: What It Now Takes For a Shopper To Switch Brands, Using AI
AJ Patel
SVP of Global Growth
UBeauty
Episode: What It Now Takes For a Shopper To Switch Brands, Using AI
Jo Lambadjieva
Writer of the AI for E-Commerce and Amazon Sellers newsletter
AI for E-Commerce and Amazon Sellers newsletter
Episode: Amazon Extends Its DSP Into ChatGPT Ads
Molly Hjelm
Head of Redvest Media, Ace Hardware's retail media network
Redvest Media
Episode: Ace Hardware's RMN Upfront Home Run
Sally Kazin
Acadia's Head of Analytics
Acadia
Episode: This Agency Abandoned MTA, Here's Why
Ross Walker
Acadia's Director of Retail Media
Acadia
Episode: This Agency Abandoned MTA, Here's Why

Reviews

4.8 out of 5 stars from 34 ratings
  • Smart, efficient and useful content.

    With retail media and agentic commerce moving so fast, this podcast keeps you informed and grounded.

    Apple Podcasts
    5
    Mntrojan
    United States10 months ago
  • Loving this so far!

    Enjoy these bite size episodes covering interesting RM topics! Very informative one on metrics. Looking forward to continuing these with my morning coffees ☕️

    Apple Podcasts
    5
    CourtB2020
    Australia2 years ago
  • Right content, right size, great source

    Kiri Masters has been my go-to thought leader in retail media & marketplaces space for years now. Her unique combination strategic perspective and actionable insights helped me transition from an e-Commerce Sales Manager to a more complete Digital Commerce professional. A daily, condensed hit of industry insights is something totally new in the space

    Apple Podcasts
    5
    BacarinPC
    United States2 years ago
  • Snackable episodes for both practitioners and execs

    There’s a lot of conversation around retail media in the industry, but much of it lacks substance. And things are moving so fast that you can’t afford to tune out the convo entirely.

    This podcast is a great solve - concise, informative episodes to stay in the loop. Officially part of my morning dog walk routine!

    Apple Podcasts
    5
    Dfqoznfieb
    United States2 years ago
  • Prioritize listening to Retail Media Breakfast Club episodes

    Insightful and quick (under 15 min) episodes to help you keep up and understand the latest on Retail Media from trusted industry leader Kiri Masters.

    Apple Podcasts
    5
    Curious ecommerce learner
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audience notes the host brings actionable, industry-grounded insights
The show is praised for practical takeaways and high relevance to retail media practitioners
Listeners praise concise, snackable episodes that stay current on RM topics
Guests are described as credible industry experts across retail, tech, and brands

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

What It Now Takes For a Shopper To Switch Brands, Using AI
Q: What does it actually take to get a shopper to switch to a brand they've never heard of on an AI's recommendation?
Shoppers weigh familiarity and perceived value more heavily than pure price. Even when AI presents multiple options, many consumers gravitate toward known brands and require credible, verifiable proof of performance or value, such as reviews and demonstrated benefits, before switching.
PayPal Ads’ Big Retail Media Bet: Why Shoppable Ads Could Finally Work (And The Future of Commerce in an AI World)
Q: Next, I was really curious about how PayPal Ads is approaching their shoppable ad units. What makes PayPal's shoppable ads different and more likely to be adopted by both publishers and consumers?
The key differences are PayPal's identity and payment rails. We have the PayPal identity that confirms a user is truly who they claim to be, avoiding the cookie-based ambiguity, and we already possess detailed payment data (address, bank address, etc.), enabling frictionless checkout directly within the ad experience and ensuring transactions go to the real payer.
The Silo Demon: Why Retail Media Networks Are Becoming the Most Powerful Team in Retail (Demons Series Part 2 of 3)
Q: Do you think they're always being asked, or do you think that when someone comes in and they're tasked with, okay, go make money from this thing, look around at this totally disheveled state of play, you've got different silos of customer data, you've got different systems, how do we unify this?
The path to unification starts with recognizing the root cause: legacy tech and siloed organizational structures. A mature retail media network needs to adopt interoperable tech partners, restructure funding toward modern tech, and build a flywheel that integrates data across the retailer and suppliers to stabilize revenue through year-long activation.
The Growth Demon Inside Retail Media: Why Profitability Will Define the Next Era (Demons Series Part 1 of 3)
Q: So what makes you make that call right now?
Anne explains that the push toward profitability comes from how groups within the broader retailer—beyond the RMN—are reallocating dollars and holding the growth-focused narrative to account. The format of internal benchmarks and external sizing by consulting firms highlights that sustainable profitability requires shifts in investment, governance, and technology, not just more headcount or more ad spend.
How Clorox Uses Data Clean Rooms to Unlock Powerful Personalization (AI Marketing Explained)
Q: What does a more precise and relevant experience actually look like from your perspective?
Emma and Tiffany discuss using clean rooms to connect first-party brand data with retailer signals to reveal patterns like quick replenishment versus stock-up trips, enabling the creation of messages that match the consumer's current need and context.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Retail Media Breakfast Club

What is Retail Media Breakfast Club about and what kind of topics does it cover?

The show delivers concise, weekday-focused insights into retail media, AI-enabled shopping, and brand-retailer dynamics. Episodes frequently feature retailer leaders, agency strategists, and technology providers discussing how data, AI, and new ad formats are reshaping measurement, attribution, and activation across networks. Notable throughlines include retailer-led media networks, transparency and data-sharing in ads, and the evolving Cannes and industry-event backdrop that informs practical, deployment-ready guidance for practitioners. The format is snackable and practitioner-friendly, with sponsor integrations and real-world case examples that help listeners stay current without getting overwhelmed. A distinctive trait is the mix of han... more

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How many listeners does Retail Media Breakfast Club get?

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How many subscribers and views does Retail Media Breakfast Club have?

To see how many followers or subscribers Retail Media Breakfast Club has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Retail Media Breakfast Club?

These podcasts share a similar audience with Retail Media Breakfast Club:

1. Retail Media Therapy
2. Unlocking Retail Media
3. The CPG Guys
4. The AI Daily Brief: Artificial Intelligence News and Analysis
5. Modern Wisdom

How many episodes of Retail Media Breakfast Club are there?

Retail Media Breakfast Club launched 2 years ago and published 322 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Retail Media Breakfast Club?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Retail Media Breakfast Club?

Rephonic pulls ratings and reviews for Retail Media Breakfast Club from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Retail Media Breakfast Club?

Recent guests on Retail Media Breakfast Club include:

1. Doug Straton
2. Dean Harris
3. Soma Simpson
4. Kim McDermott
5. AJ Patel
6. Jo Lambadjieva
7. Molly Hjelm
8. Sally Kazin

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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