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Retail Media Breakfast Club

Kiri Masters
Retail Media
E-Commerce
Amazon
Industry Updates
E-Commerce Careers
Retail Media Networks
Primal Branding
Data Analysis
Storytelling
Effective Communication
Piggly Wiggly
Amazon Rufus
Behavior-First Advertising
Product-First Advertising
Keyword-First Advertising
Career Trajectories
Women In Leadership
Digital Transformation
J.crew
Rufus AI

10 minutes of expert insights every weekday. Your morning ritual for staying ahead in retail media.

PublishesDailyEpisodes189Foundeda year ago
Number of ListenersCategories
BusinessMarketing

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Artwork for Retail Media Breakfast Club

Latest Episodes

This is the final episode of the year, and honestly, I can’t quite believe how far Retail Media Breakfast Club has come since launching back in January. From passing 50,000 downloads, to realizing just how many smart, thoughtful people are paying att... more

YouTube

I’m pulling back the curtain on something I’m asked about constantly: how I actually stay on top of the nonstop flow of retail media news, analysis, and thought leadership. I definitely don’t catch it all, and you shouldn’t feel bad if you don’t eith... more

YouTube

Agentic commerce continues to spark tension across the industry. Today, I’m diving straight into one of the biggest debates: whether Amazon’s refusal to embrace open agent interoperability means agentic shopping is doomed. This conversation was inspi... more

YouTube

In this episode of the Retail Media Breakfast Club, I reflect on a recent conversation from the a16z Podcast and the surprisingly relevant lessons that venture capital can teach retail media networks. Listening to Marc Andreessen, Ben Horowitz, and M... more

YouTube

Key Facts

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Recent Guests

Kayla Schwartz
Director of Consumer Insights and Strategy at Salesforce
Salesforce
Episode: AI-Fueled Shopping for The Holidays
Natalia Kramarich
Senior Director of Product Marketing at Kibo Commerce
Kibo Commerce
Episode: AI Shopping Agents vs. Retailers: Who Owns Discovery Now?
John Andrews
Co-founder and CEO of Cimulate, a generative AI company focused on commerce platforms.
Cimulate
Episode: What is a 'CommerceGPT'? ['Snips' from Cocktails & Commerce]
Harvey Ma
Head of Sam's Club's member access platform, discussing retail media strategies.
Sam's Club
Episode: Breakdown of How Sam's Club Cracked the Code on In-Store Retail Media
Andreas Reiffen
Co-founder and CEO of ad tech company Pentaleap
Pentaleap
Episode: Multi-Retailer Networks [Livestream Highlight]
Andrew Lipsman
Retail analyst and friend of the speaker, known for his cautious perspective on retail technologies.
Episode: Agentic Shopping Looks Crazy. So Did Self-Service Supermarkets.
Melissa Minkow
Global Director of Retail Strategies and Insights at CI&T
CI&T
Episode: AI Shopping Hits 75% Adoption ['Snips' from Retailgentic]
Cody Tusberg
EVP of Connected Commerce and Retail Media Services
Acosta Group
Episode: Managing a Multi-Retailer RMN Stack (Part 3 of 3)
Stephanie Meltzer-Paul
Veteran loyalty expert with over two decades of experience
Mastercard
Episode: Loyalty Programs To Give Retailers An Edge In AI Shopping Future?

Reviews

4.8 out of 5 stars from 30 ratings
  • Loving this so far!

    Enjoy these bite size episodes covering interesting RM topics! Very informative one on metrics. Looking forward to continuing these with my morning coffees ☕️

    Apple Podcasts
    5
    CourtB2020
    Australiaa year ago
  • Right content, right size, great source

    Kiri Masters has been my go-to thought leader in retail media & marketplaces space for years now. Her unique combination strategic perspective and actionable insights helped me transition from an e-Commerce Sales Manager to a more complete Digital Commerce professional. A daily, condensed hit of industry insights is something totally new in the space

    Apple Podcasts
    5
    BacarinPC
    United Statesa year ago
  • Snackable episodes for both practitioners and execs

    There’s a lot of conversation around retail media in the industry, but much of it lacks substance. And things are moving so fast that you can’t afford to tune out the convo entirely.

    This podcast is a great solve - concise, informative episodes to stay in the loop. Officially part of my morning dog walk routine!

    Apple Podcasts
    5
    Dfqoznfieb
    United Statesa year ago
  • Prioritize listening to Retail Media Breakfast Club episodes

    Insightful and quick (under 15 min) episodes to help you keep up and understand the latest on Retail Media from trusted industry leader Kiri Masters.

    Apple Podcasts
    5
    Curious ecommerce learner
    United Statesa year ago
  • Retail Media + Breakfast = morning of champions

    Retail media meets its match with this brilliant podcast! Snackable yet satisfying, it packs insights and education into every episode. Kiri’s curiosity shines as they bring on experts from all corners of the industry to explore trends, strategies, and innovation. Whether you're a pro or just retail-curious, this show is the perfect mix of brain food and binge-worthy content

    Apple Podcasts
    5
    Benbaseball1881
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many express gratitude for the actionable advice that helps them stay competitive in the fast-evolving field of retail media.
Feedback indicates a high satisfaction with the pace and depth of content, particularly for busy professionals.
Listeners appreciate the brief yet substantial insights provided in each episode, making them an essential part of their routine.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Developments in RTB (Real-Time Bidding) for Retail Media
Q: Is there a future for RTB in offsite ads or either display or video?
Andreas thinks it's technically feasible and anticipates the emergence of retailer-led ad networks for offsite targeting.
Developments in RTB (Real-Time Bidding) for Retail Media
Q: What percentage of retail media could be delivered through real-time bidding in the future?
Andreas believes everyone will open up the walled gardens, allowing programmatic-like demand to flow in.
What is a 'CommerceGPT'? ['Snips' from Cocktails & Commerce]
Q: How can brands and retailers position themselves for visibility in the world of answer engines?
Brands need to ensure they are included in the product catalogs accessible to AI systems like ChatGPT, learning from every interaction along the way.
Growth Beyond Amazon: Tapping Into Retail Media's Broader Opportunities (Part 2 of 3)
Q: How should brands navigate situations where retailers might use a stick model to incentivize media spending?
Brands should reframe their conversations to focus on mutual investment benefits and seek win-win scenarios to avoid stick models.
Growth Beyond Amazon: Tapping Into Retail Media's Broader Opportunities (Part 2 of 3)
Q: What's the smartest way for smaller brands with limited resources to activate across multiple smaller retailers?
Smaller brands should understand their internal costs and seek partnerships to manage across multiple retail networks effectively.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Retail Media Breakfast Club

What is Retail Media Breakfast Club about and what kind of topics does it cover?

Featuring concise, expert insights into the rapidly evolving retail media landscape, this podcast offers a daily dose of knowledge tailored for professionals navigating the complexities of advertising in this sector. Episodes cover a broad spectrum of relevant topics including AI's impact on retail, unique strategies from leading companies like Costco, real-time bidding advancements, and the growing significance of long-tail advertisers. Its format emphasizes brevity, making it an ideal listen during morning routines, allowing listeners to keep abreast of industry trends without committing too much time.

What sets this show apart is its consistent focus on practical insights delivered by seasoned experts, offering actionable strategies tha... more

Where can I find podcast stats for Retail Media Breakfast Club?

Rephonic provides a wide range of podcast stats for Retail Media Breakfast Club. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Retail Media Breakfast Club and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Retail Media Breakfast Club get?

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What are the audience demographics for Retail Media Breakfast Club?

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How many subscribers and views does Retail Media Breakfast Club have?

To see how many followers or subscribers Retail Media Breakfast Club has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Retail Media Breakfast Club?

These podcasts share a similar audience with Retail Media Breakfast Club:

1. Retail Media Therapy
2. Retail Media Unboxed
3. A Bit of Optimism
4. Prof G Markets
5. 10% Happier with Dan Harris

How many episodes of Retail Media Breakfast Club are there?

Retail Media Breakfast Club launched a year ago and published 189 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Retail Media Breakfast Club?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Retail Media Breakfast Club?

Rephonic pulls ratings and reviews for Retail Media Breakfast Club from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Retail Media Breakfast Club?

Rephonic provides full transcripts for episodes of Retail Media Breakfast Club. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Retail Media Breakfast Club?

Recent guests on Retail Media Breakfast Club include:

1. Kayla Schwartz
2. Natalia Kramarich
3. John Andrews
4. Harvey Ma
5. Andreas Reiffen
6. Andrew Lipsman
7. Melissa Minkow
8. Cody Tusberg

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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