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Artwork for Retail Media Breakfast Club

Retail Media Breakfast Club

Kiri Masters
Retail Media
Amazon
Retail Media Networks
Consumer Behavior
E-Commerce
Artificial Intelligence
Walmart
Agentic Commerce
Chatgpt
Digital Advertising
Home Depot
Advertising
Mirakl Ads
AI In Retail
Costco
Loyalty Programs
Acosta Group
AI Agents
Google
Retail Media Federations

10 minutes of expert insights every weekday. Your morning ritual for staying ahead in retail media.

PublishesDailyEpisodes283Founded2 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for Retail Media Breakfast Club

Latest Episodes

Every year, Cannes Lions promises to bring the advertising world together. But if you work in retail media, you've probably noticed that our corner of the industry heads home long before the festival's biggest creative awards are handed out. After ho... more

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Fresh from Cannes Lions, I'm unpacking one of the biggest themes that kept surfacing across analyst discussions: retail media's greatest obstacles aren't external — they're internal. While everyone is focused on AI, tariffs, and the next wave of disr... more

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When I sat down with Harvey Ma at Cannes Lions this week, I wanted to understand what was really happening behind Walmart’s announcement that it was bringing Walmart Connect, Walmart Connect International, and Sam’s Club’s retail media business into ... more

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I’m coming to you once again from Cannes, this time from the PayPal Ads Café on the Croisette. It’s been a whirlwind few days here, not just in terms of meetings and panels, but also the unexpected number of conversations I’m having about my upcoming... more

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Recent Guests

Tony Rogers
CMO of Dollar General
Dollar General
Episode: Cannes Lions 2026 Dispatch: Agentic Media Buying, Retail Media Shakeups, and the Future of Creator Commerce
Gabby Stoller
Representative from Big Happy (panel participant)
Big Happy
Episode: Cannes Lions 2026 Dispatch: Agentic Media Buying, Retail Media Shakeups, and the Future of Creator Commerce
Dr. Mark Grether
Head of PayPal Ads
PayPal
Episode: PayPal Ads’ Big Retail Media Bet: Why Shoppable Ads Could Finally Work (And The Future of Commerce in an AI World)
Frank Mulcahy
Head of Chewy Ads
Chewy
Episode: Chewy Ads vs. Retail Media’s Data Hoarders: Why Transparency Wins in Retail Media
Alison Fowler
Director of Media and Consumer Engagement Strategy at Rust-Oleum
Rust-Oleum
Episode: Creator-Led Retail Media Explained: The Truth About Influencer Marketing, Retail Media Networks & Shopper Data
Adrian Nussenbaum
Mirakl co-founder
Mirakl
Episode: Retail Media Flywheel Explained: How Marketplaces Become Ad Revenue Engines (Lowe’s Case Study + Future of Commerce)
Michael McCluskey
VP of Marketplace at Lowe's
Lowe's
Episode: Retail Media Flywheel Explained: How Marketplaces Become Ad Revenue Engines (Lowe’s Case Study + Future of Commerce)
Latoya Towns
Leader at Stanley Black & Decker who ran Black & Decker's launch on the Lowe's Marketplace
Stanley Black & Decker
Episode: Retail Media Flywheel Explained: How Marketplaces Become Ad Revenue Engines (Lowe’s Case Study + Future of Commerce)
Ana Laura Zain
Chief Marketing Officer at MetaRouter
MetaRouter
Episode: Retail Media Is Mid? The Brutal Truth About Amazon, Walmart & the Future of Retail Media

Reviews

4.8 out of 5 stars from 33 ratings
  • Smart, efficient and useful content.

    With retail media and agentic commerce moving so fast, this podcast keeps you informed and grounded.

    Apple Podcasts
    5
    Mntrojan
    United States7 months ago
  • Loving this so far!

    Enjoy these bite size episodes covering interesting RM topics! Very informative one on metrics. Looking forward to continuing these with my morning coffees ☕️

    Apple Podcasts
    5
    CourtB2020
    Australiaa year ago
  • Right content, right size, great source

    Kiri Masters has been my go-to thought leader in retail media & marketplaces space for years now. Her unique combination strategic perspective and actionable insights helped me transition from an e-Commerce Sales Manager to a more complete Digital Commerce professional. A daily, condensed hit of industry insights is something totally new in the space

    Apple Podcasts
    5
    BacarinPC
    United Statesa year ago
  • Snackable episodes for both practitioners and execs

    There’s a lot of conversation around retail media in the industry, but much of it lacks substance. And things are moving so fast that you can’t afford to tune out the convo entirely.

    This podcast is a great solve - concise, informative episodes to stay in the loop. Officially part of my morning dog walk routine!

    Apple Podcasts
    5
    Dfqoznfieb
    United Statesa year ago
  • Prioritize listening to Retail Media Breakfast Club episodes

    Insightful and quick (under 15 min) episodes to help you keep up and understand the latest on Retail Media from trusted industry leader Kiri Masters.

    Apple Podcasts
    5
    Curious ecommerce learner
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Great mix of industry perspectives and data-driven discussion.
Concise, practical episodes that keep me in the loop on RMNs.
High-signal content for practitioners and execs, bite-sized and informative.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

PayPal Ads’ Big Retail Media Bet: Why Shoppable Ads Could Finally Work (And The Future of Commerce in an AI World)
Q: Next, I was really curious about how PayPal Ads is approaching their shoppable ad units. What makes PayPal's shoppable ads different and more likely to be adopted by both publishers and consumers?
The key differences are PayPal's identity and payment rails. We have the PayPal identity that confirms a user is truly who they claim to be, avoiding the cookie-based ambiguity, and we already possess detailed payment data (address, bank address, etc.), enabling frictionless checkout directly within the ad experience and ensuring transactions go to the real payer.
The Silo Demon: Why Retail Media Networks Are Becoming the Most Powerful Team in Retail (Demons Series Part 2 of 3)
Q: Do you think they're always being asked, or do you think that when someone comes in and they're tasked with, okay, go make money from this thing, look around at this totally disheveled state of play, you've got different silos of customer data, you've got different systems, how do we unify this?
The path to unification starts with recognizing the root cause: legacy tech and siloed organizational structures. A mature retail media network needs to adopt interoperable tech partners, restructure funding toward modern tech, and build a flywheel that integrates data across the retailer and suppliers to stabilize revenue through year-long activation.
The Growth Demon Inside Retail Media: Why Profitability Will Define the Next Era (Demons Series Part 1 of 3)
Q: So what makes you make that call right now?
Anne explains that the push toward profitability comes from how groups within the broader retailer—beyond the RMN—are reallocating dollars and holding the growth-focused narrative to account. The format of internal benchmarks and external sizing by consulting firms highlights that sustainable profitability requires shifts in investment, governance, and technology, not just more headcount or more ad spend.
How Clorox Uses Data Clean Rooms to Unlock Powerful Personalization (AI Marketing Explained)
Q: What does a more precise and relevant experience actually look like from your perspective?
Emma and Tiffany discuss using clean rooms to connect first-party brand data with retailer signals to reveal patterns like quick replenishment versus stock-up trips, enabling the creation of messages that match the consumer's current need and context.
How Clorox Uses Data Clean Rooms to Unlock Powerful Personalization (AI Marketing Explained)
Q: Can you give us a really tangible example of what personalized one-to-one marketing looks like in action?
Tiffany explains a Brita-focused, moment-driven strategy where education and reassurance are used early in the journey (e.g., lead notices) and more solution-oriented content appears closer to purchase; in back-to-school moments, messaging tailors to students vs. parents, demonstrating contextual personalization rather than generic targeting.

Audience Metrics

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Frequently Asked Questions About Retail Media Breakfast Club

What is Retail Media Breakfast Club about and what kind of topics does it cover?

This show provides bite-sized, expert-driven takes on retail media, with frequent guests from retailers, agencies, and the technology side of data and measurement. Episodes cover how retailers leverage data, new measurement approaches, and emerging strategies for orchestrating omnichannel campaigns, often highlighting practical frameworks, real-world case studies, and industry-wide debates. A notable strength is the mix of practitioner perspectives and analytical viewpoints, with guests ranging from retailer marketers to academic researchers, plus cross-industry practitioners who challenge conventional methods. The format tends to be concise, practical, and focused on actionable insights for brands, networks, and retailers looking to stay a... more

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How many listeners does Retail Media Breakfast Club get?

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How many subscribers and views does Retail Media Breakfast Club have?

To see how many followers or subscribers Retail Media Breakfast Club has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Retail Media Breakfast Club?

These podcasts share a similar audience with Retail Media Breakfast Club:

1. Retail Media Therapy
2. The CMO Podcast
3. All-In with Chamath, Jason, Sacks & Friedberg
4. Hard Fork
5. The Ezra Klein Show

How many episodes of Retail Media Breakfast Club are there?

Retail Media Breakfast Club launched 2 years ago and published 283 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Retail Media Breakfast Club?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Retail Media Breakfast Club?

Rephonic pulls ratings and reviews for Retail Media Breakfast Club from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Retail Media Breakfast Club?

Recent guests on Retail Media Breakfast Club include:

1. Tony Rogers
2. Gabby Stoller
3. Dr. Mark Grether
4. Frank Mulcahy
5. Alison Fowler
6. Adrian Nussenbaum
7. Michael McCluskey
8. Latoya Towns

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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