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Artwork for Retail Media Breakfast Club

Retail Media Breakfast Club

Kiri Masters
Retail Media
Amazon
Retail Media Networks
E-Commerce
Consumer Behavior
Walmart
Artificial Intelligence
Advertising
Home Depot
Agentic Commerce
Costco
Digital Advertising
Chatgpt
Openai
Best Buy
Retail
Real-Time Bidding
Acosta Group
ROAS
Consumer Trust

10 minutes of expert insights every weekday. Your morning ritual for staying ahead in retail media.

PublishesDailyEpisodes252Foundeda year ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Retail Media Breakfast Club

Latest Episodes

Today I unpack the intense industry reaction to a piece of Albertsons Media Collective, Ovative Group, and Kellogg School of Management research that challenged how we measure iROAS in retail media. When a single campaign’s return can swing wildly — ... more

Last week, I had the opportunity to moderate a powerhouse panel at the The Drum's inaugural Global Commerce Leaders Forum in Miami. And let me tell you, the insights that came out of our lightning round were too good not to share. I asked each expert... more

I’m coming to you a little under the weather today, but this recap of my recent article for The Drum was too important not to share. In this episode, I break down Kroger’s new YouTube integration and why it could be a turning point for retail media n... more

YouTube

Today I’m sharing highlights from a recent LinkedIn Live I hosted with Paul Brenner from In-Store Marketplace and Michelle Dooley from Catalyst Media Consulting. We dug into one of the most pressing challenges in retail media today: how we measure in... more

YouTube

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Recent Guests

Paul Brenner
From In-Store Marketplace, co-presenter on in-store measurement discussion
In-Store Marketplace
Episode: In-Store Retail Media Measurement Is Broken — Shopper Purchase Rate Explained with Catalyst & In-Store Marketplace
Michelle Dooley
From Catalyst Media Consulting, co-presenter on in-store measurement discussion
Catalyst Media Consulting
Episode: In-Store Retail Media Measurement Is Broken — Shopper Purchase Rate Explained with Catalyst & In-Store Marketplace
Stephanie Katona
Senior Director of Strategy, Product and Analytics, Orange Apron Media
Orange Apron Media
Episode: Home Depot’s Retail Media Playbook: How Orange Apron Media Is Winning Where Others Can’t
Alison Fowler
Director of Media Strategy
Rust-Oleum
Episode: Home Depot’s Retail Media Playbook: How Orange Apron Media Is Winning Where Others Can’t
Jaya Kamara
Founder of Signal to Summit, advisory firm for retail media networks
Signal to Summit
Episode: Retail Media vs National Media: The Measurement Debate Brands Can’t Ignore
James Deeker
Advisor to retail media networks
Corikea Media
Episode: Retail Media vs National Media: The Measurement Debate Brands Can’t Ignore
Anne Halleck
VP of Sales for the Americas at Mirakl Ads
Mirakl Ads
Episode: Retail Media vs National Media: The Measurement Debate Brands Can’t Ignore
Jason O'Toole
Guest from Gildan, involved in connected commerce and media strategy
Gildan
Episode: Brand Media vs Commerce Media: How Gildan Is Redefining Retail Media Strategy for Faster, Cheaper Growth
Debbie Ajo Williamson
Founder and chief analyst of Sonata Insights; AI ad economy expert
Sonata Insights
Episode: AI Advertising Is Happening NOW: What Retailers Must Know Before It’s Too Late

Reviews

4.8 out of 5 stars from 32 ratings
  • Smart, efficient and useful content.

    With retail media and agentic commerce moving so fast, this podcast keeps you informed and grounded.

    Apple Podcasts
    5
    Mntrojan
    United States5 months ago
  • Loving this so far!

    Enjoy these bite size episodes covering interesting RM topics! Very informative one on metrics. Looking forward to continuing these with my morning coffees ☕️

    Apple Podcasts
    5
    CourtB2020
    Australiaa year ago
  • Right content, right size, great source

    Kiri Masters has been my go-to thought leader in retail media & marketplaces space for years now. Her unique combination strategic perspective and actionable insights helped me transition from an e-Commerce Sales Manager to a more complete Digital Commerce professional. A daily, condensed hit of industry insights is something totally new in the space

    Apple Podcasts
    5
    BacarinPC
    United Statesa year ago
  • Snackable episodes for both practitioners and execs

    There’s a lot of conversation around retail media in the industry, but much of it lacks substance. And things are moving so fast that you can’t afford to tune out the convo entirely.

    This podcast is a great solve - concise, informative episodes to stay in the loop. Officially part of my morning dog walk routine!

    Apple Podcasts
    5
    Dfqoznfieb
    United Statesa year ago
  • Prioritize listening to Retail Media Breakfast Club episodes

    Insightful and quick (under 15 min) episodes to help you keep up and understand the latest on Retail Media from trusted industry leader Kiri Masters.

    Apple Podcasts
    5
    Curious ecommerce learner
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Snackable episodes make it easy to stay in the loop during commutes or mornings.
Listeners describe it as a morning routine staple for staying ahead in the space.
Smart, efficient and useful content for keeping up with fast-moving retail media and agentic commerce trends.
Bite-sized episodes cover interesting RM topics and metrics with practical insights.
A trusted go-to source for thought leadership in retail media and marketplaces; concise, actionable, and timely.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#68
Argentina/Business/Marketing
Apple Podcasts
#89
Denmark/Business/Marketing
Apple Podcasts
#165
Sweden/Business/Marketing
Apple Podcasts
#190
India/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Why Ecommerce Signals Are Disappearing And What Retailers Must Do Next [Agentic Commerce Expert Series Part 3 of 4]
Q: Why do AI assistants on retail sites fail even when the tech works well?
The speakers suggest it's a symptom of being in the early wave, with trial and error, and a lack of market standards; successful adoption requires a concrete plan, solid data foundations, and aligning the agent's design with how customers actually want to interact with the shopping experience.
Will Ads in ChatGPT Kill Trust or Create the Best Advertising Ever? A Retail Media Wake-Up Call
Q: Do you think it's worth questioning whether people will respond to ads the same way?
Yes, the proof will depend on what these ads look like and how they are served.
Developments in RTB (Real-Time Bidding) for Retail Media
Q: Is there a future for RTB in offsite ads or either display or video?
Andreas thinks it's technically feasible and anticipates the emergence of retailer-led ad networks for offsite targeting.
Developments in RTB (Real-Time Bidding) for Retail Media
Q: What percentage of retail media could be delivered through real-time bidding in the future?
Andreas believes everyone will open up the walled gardens, allowing programmatic-like demand to flow in.
What is a 'CommerceGPT'? ['Snips' from Cocktails & Commerce]
Q: How can brands and retailers position themselves for visibility in the world of answer engines?
Brands need to ensure they are included in the product catalogs accessible to AI systems like ChatGPT, learning from every interaction along the way.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Retail Media Breakfast Club

What is Retail Media Breakfast Club about and what kind of topics does it cover?

A compact, weekday-leaning show delivering concise expertise on retail media and the evolving AI-enabled shopping landscape. Episodes repeatedly center on agentic commerce, on-site and off-site advertising strategies, and the tension between measurement, transparency, and new data sources. Notable angles include AI-driven discovery, the impact of Dark Search and AI assistants on consumer paths, the push for standardized standards in retail media, and practical steps brands can take to adapt—from in-housing operating systems to exploring new ad surfaces inside merchant experiences. The format is bite-sized and practitioner-friendly, appealing to marketing pros, data analysts, and product teams who need fast, actionable insights to stay ahead... more

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Which podcasts are similar to Retail Media Breakfast Club?

These podcasts share a similar audience with Retail Media Breakfast Club:

1. Retail Media Therapy
2. Retail Media Unboxed
3. AI + a16z
4. The Prof G Pod with Scott Galloway
5. Retailgentic | Consumer Behavior & Retail Trend

How many episodes of Retail Media Breakfast Club are there?

Retail Media Breakfast Club launched a year ago and published 252 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Retail Media Breakfast Club?

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What guests have appeared on Retail Media Breakfast Club?

Recent guests on Retail Media Breakfast Club include:

1. Paul Brenner
2. Michelle Dooley
3. Stephanie Katona
4. Alison Fowler
5. Jaya Kamara
6. James Deeker
7. Anne Halleck
8. Jason O'Toole

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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