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Artwork for Retail Media Breakfast Club

Retail Media Breakfast Club

Kiri Masters
Retail Media
Amazon
Retail Media Networks
Artificial Intelligence
Consumer Behavior
Agentic Commerce
E-Commerce
Chatgpt
Costco
Walmart
Mirakl Ads
Advertising
Loyalty Programs
AI In Retail
Digital Advertising
Growthloop
Home Depot
Openai
Acosta Group
Retail Media Federations

10 minutes of expert insights every weekday. Your morning ritual for staying ahead in retail media.

PublishesDailyEpisodes335Founded2 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Retail Media Breakfast Club

Latest Episodes

Are ChatGPT ads actually delivering results, or are advertisers paying a premium to be part of the AI hype cycle? I've been hearing from performance advertisers for a while now that ChatGPT ads aren't pulling their weight. And a new academic working ... more

Walmart just made a pretty big move toward the future of AI shopping, and I think there are some important implications for retail media that brands and agencies need to be paying attention to.

In this episode, I'm resharing and unpacking Doug Chave... more

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In 2020, I co-authored the book Instacart for CMOs because I believed Instacart was one of the most under-recognized marketing channels available to consumer brands. Fast-forward six years, and Instacart's advertising business has become a major reve... more

YouTube

What happens when your personal AI agent starts selling you things? I’ve spent the last decade analyzing the retail media ecosystem, but I’m increasingly fascinated by what happens when advertising meets AI. In this episode, I’m sharing the inaugural... more

YouTube

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Recent Guests

Matthew Fantazier
Vice President of Data Partnerships at The Trade Desk
The Trade Desk
Episode: Does the World Need More Retail Media Networks? It Depends.
Dave Kersey
VP of Global Media at SharkNinja
SharkNinja
Episode: RMNs Are Launching MTA. Do Brands Want It? [Part 1]
Ellen Hawes
SVP of Performance and Strategy at EOS
EOS
Episode: RMNs Are Launching MTA. Do Brands Want It? [Part 1]
Patrick Albano
Chief Revenue Officer at Best Buy Ads
Best Buy Ads
Episode: RMNs Are Launching MTA. Do Brands Want It? [Part 1]
Sarah Marzano
Principal Analyst for Retail and Commerce Media at Emarketer
Emarketer
Episode: The Retail Media Doom Loop: 2026 Edition
Doug Straton
Chief Marketing Officer, Bazaarvoice
Bazaarvoice
Episode: Trust in AI Shopping: Two New Studies
Dean Harris
Head of Co-op Media Network
Co-op Media Network
Episode: Rocks, Pebbles, Sand: Retail Media Eras (Part 2 of 2)
Soma Simpson
Vice President of Product at GrowthLoop
GrowthLoop
Episode: Retail Media's Four Eras (Part 1 of 2)
Kim McDermott
Senior Brand Manager
Egg Life Foods
Episode: What It Now Takes For a Shopper To Switch Brands, Using AI

Reviews

4.8 out of 5 stars from 36 ratings
  • Smart, efficient and useful content.

    With retail media and agentic commerce moving so fast, this podcast keeps you informed and grounded.

    Apple Podcasts
    5
    Mntrojan
    United Statesa year ago
  • Loving this so far!

    Enjoy these bite size episodes covering interesting RM topics! Very informative one on metrics. Looking forward to continuing these with my morning coffees ☕️

    Apple Podcasts
    5
    CourtB2020
    Australia2 years ago
  • Right content, right size, great source

    Kiri Masters has been my go-to thought leader in retail media & marketplaces space for years now. Her unique combination strategic perspective and actionable insights helped me transition from an e-Commerce Sales Manager to a more complete Digital Commerce professional. A daily, condensed hit of industry insights is something totally new in the space

    Apple Podcasts
    5
    BacarinPC
    United States2 years ago
  • Snackable episodes for both practitioners and execs

    There’s a lot of conversation around retail media in the industry, but much of it lacks substance. And things are moving so fast that you can’t afford to tune out the convo entirely.

    This podcast is a great solve - concise, informative episodes to stay in the loop. Officially part of my morning dog walk routine!

    Apple Podcasts
    5
    Dfqoznfieb
    United States2 years ago
  • Prioritize listening to Retail Media Breakfast Club episodes

    Insightful and quick (under 15 min) episodes to help you keep up and understand the latest on Retail Media from trusted industry leader Kiri Masters.

    Apple Podcasts
    5
    Curious ecommerce learner
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audience notes the host brings actionable, industry-grounded insights
The show is praised for practical takeaways and high relevance to retail media practitioners
Listeners praise concise, snackable episodes that stay current on RM topics
Guests are described as credible industry experts across retail, tech, and brands

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

What It Now Takes For a Shopper To Switch Brands, Using AI
Q: What does it actually take to get a shopper to switch to a brand they've never heard of on an AI's recommendation?
Shoppers weigh familiarity and perceived value more heavily than pure price. Even when AI presents multiple options, many consumers gravitate toward known brands and require credible, verifiable proof of performance or value, such as reviews and demonstrated benefits, before switching.
PayPal Ads’ Big Retail Media Bet: Why Shoppable Ads Could Finally Work (And The Future of Commerce in an AI World)
Q: Next, I was really curious about how PayPal Ads is approaching their shoppable ad units. What makes PayPal's shoppable ads different and more likely to be adopted by both publishers and consumers?
The key differences are PayPal's identity and payment rails. We have the PayPal identity that confirms a user is truly who they claim to be, avoiding the cookie-based ambiguity, and we already possess detailed payment data (address, bank address, etc.), enabling frictionless checkout directly within the ad experience and ensuring transactions go to the real payer.
The Silo Demon: Why Retail Media Networks Are Becoming the Most Powerful Team in Retail (Demons Series Part 2 of 3)
Q: Do you think they're always being asked, or do you think that when someone comes in and they're tasked with, okay, go make money from this thing, look around at this totally disheveled state of play, you've got different silos of customer data, you've got different systems, how do we unify this?
The path to unification starts with recognizing the root cause: legacy tech and siloed organizational structures. A mature retail media network needs to adopt interoperable tech partners, restructure funding toward modern tech, and build a flywheel that integrates data across the retailer and suppliers to stabilize revenue through year-long activation.
The Growth Demon Inside Retail Media: Why Profitability Will Define the Next Era (Demons Series Part 1 of 3)
Q: So what makes you make that call right now?
Anne explains that the push toward profitability comes from how groups within the broader retailer—beyond the RMN—are reallocating dollars and holding the growth-focused narrative to account. The format of internal benchmarks and external sizing by consulting firms highlights that sustainable profitability requires shifts in investment, governance, and technology, not just more headcount or more ad spend.
How Clorox Uses Data Clean Rooms to Unlock Powerful Personalization (AI Marketing Explained)
Q: What does a more precise and relevant experience actually look like from your perspective?
Emma and Tiffany discuss using clean rooms to connect first-party brand data with retailer signals to reveal patterns like quick replenishment versus stock-up trips, enabling the creation of messages that match the consumer's current need and context.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Retail Media Breakfast Club

What is Retail Media Breakfast Club about and what kind of topics does it cover?

The show delivers concise, weekday-focused insights into retail media, AI-enabled shopping, and brand-retailer dynamics. Episodes frequently feature retailer leaders, agency strategists, and technology providers discussing how data, AI, and new ad formats are reshaping measurement, attribution, and activation across networks. Notable throughlines include retailer-led media networks, transparency and data-sharing in ads, and the evolving Cannes and industry-event backdrop that informs practical, deployment-ready guidance for practitioners. The format is snackable and practitioner-friendly, with sponsor integrations and real-world case examples that help listeners stay current without getting overwhelmed. A distinctive trait is the mix of han... more

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How many subscribers and views does Retail Media Breakfast Club have?

To see how many followers or subscribers Retail Media Breakfast Club has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Retail Media Breakfast Club?

These podcasts share a similar audience with Retail Media Breakfast Club:

1. Retail Media Therapy
2. Unlocking Retail Media
3. The Diary Of A CEO with Steven Bartlett
4. The Daily
5. Revisionist History

How many episodes of Retail Media Breakfast Club are there?

Retail Media Breakfast Club launched 2 years ago and published 335 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Retail Media Breakfast Club?

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Where can I see ratings and reviews for Retail Media Breakfast Club?

Rephonic pulls ratings and reviews for Retail Media Breakfast Club from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Retail Media Breakfast Club?

Recent guests on Retail Media Breakfast Club include:

1. Matthew Fantazier
2. Dave Kersey
3. Ellen Hawes
4. Patrick Albano
5. Sarah Marzano
6. Doug Straton
7. Dean Harris
8. Soma Simpson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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