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Do This, NOT That: Marketing Tips with Jay Schwedelson

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Email Marketing
Marketing Strategies
Consumer Behavior
Automation
Email Subject Lines
Content Creation
Marigold
Linkedin
Personalization
Love Is Blind
TEMU
Sales
Millennials
Hate Mail
Content Marketing
Networking
Tiktok
Digital Marketing
Consumer Trends
Instagram

Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. ㅤ Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing ... more

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Artwork for Do This, NOT That: Marketing Tips

Latest Episodes

The data landed this week, and it quietly changes how you should be titling just about everything. Jay Schwedelson unpacks three tactics that are already moving the needle on AI visibility and email open rates, including one that produces what he des... more

Most restaurant specials aren't what you think they are, and somehow that's the most useful thing Jay Schwedelson and Daniel Murray have ever shared on this show. Between the fish warning and the Instagram algorithm reality check, this Bathroom Break... more

It is rare to hear a major college football head coach talk about almost dying at age 26 and the ridiculous ways they forced their way into the business. Jedd Fisch joins his lifelong friend Jay Schwedelson to share the raw, unfiltered truth about su... more

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Partner with Jay! www.jayschwedelson.com/contact

Big shoutout to our sponsor, Knak!

Marketers, you know the pain… You spend hours on a campaign, and then it gets stuck in review cycles and barely looks like what you started with.

Knak m... more

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Recent Guests

Jedd Fisch
Head coach, Washington Huskies
University of Washington Huskies (football)
Episode: 🔥BEST MAN from MY WEDDING! & Head Coach Washington Huskies!🔥BREAKTHROUGH in your Career! 🏈 W/ JEDD FISCH | Ep. 489
Frank Vella
CEO of Constant Contact
Constant Contact
Episode: 🔵Small Business Marketing Success Secrets w/CEO of Constant Contact Frank Vella🔵 | Ep. 485
Eileen Wilder
Bestselling author and founder of Speaking School
Speaking School
Episode: GUEST: STOP Boring Your Audience! Public Speaking Secrets! 🛑 GUEST!! Bestselling Author and Founder of Speaking School w/Eileen Wilder | Ep. 481
Patrice Washington
Founder of Redefining Wealth, author, and speaker
Redefining Wealth
Episode: SPECIAL GUEST!! Chasing MONEY is Ruining Your Life w/Patrice Washington from the REDEFINING WEALTH Podcast 💀| Ep. 477
Russell Brunson
Co-founder of ClickFunnels; author and entrepreneur
ClickFunnels
Episode: RUSSELL BRUNSON!🔥The $10M Webinar Blueprint 💸 GUEST!! ClickFunnels' Russell Brunson | Ep. 469
Alex Cattoni
Founder of The Copy Posse and digital marketer
The Copy Posse
Episode: Is AI Taking Copywriting Jobs? W/ Copy Posse Founder! Alex Cattoni 👩‍💻 | Ep. 466
Daniel Murray
The Marketing Millennials
Episode: SPECIAL SERIES ==> Subject Line TESTS You Haven’t Tried! <== | BATHROOM Break #96 COLLAB: The Marketing Millennials + Do This, Not That
Jessica Best
Email marketing expert, former agency and client-side marketer
Better Ave
Episode: 🔥Controversial Email TAKES! Jay vs Jessica Best!!🔥 GUEST!! Jessica Best | Ep. 460
Carina Bauer
CEO of IMEX
IMEX Group
Episode: LIVE From IMEX: What Attendees Really Want from Events! w/CEO IMEX Group Carina Bauer & Freeman SVP Ken Holsinger

Host

Jay Schwedelson
Host of Do This, NOT That! Marketing Tips with Jay Schwedelson. Known for actionable marketing advice, email marketing expertise, and a data-driven yet approachable style.

Reviews

4.9 out of 5 stars from 2.6k ratings
  • One of my favorites

    Jay’s advice is great and he’s funny. Definitely one of my favorites I listen to weekly.

    Apple Podcasts
    5
    stacey ss
    United States2 months ago
  • Feels like hanging with Jay

    This short, sweet, and super smart podcast feels like learning invaluable, up-to-the-second marketing tips from a non-intimidating friend who cares about your success too. I especially love the real world examples of concepts in action. Thanks Jay!

    Apple Podcasts
    5
    LizGoodeWrites
    Canada3 months ago
  • Short & Sweet

    Love that this is bite-sized bits of good advice I’ll remember and not hours of jibber jabber. And it helps that Jay is funny.

    Apple Podcasts
    5
    ABCStrohm
    United States3 months ago
  • Latest & Greatest

    From the big company to the one man show, there’s always something to take away from these shows. Thanks, Jay!

    Apple Podcasts
    5
    Laura Bartolomeo
    United States3 months ago
  • ❤️

    ❤️

    Apple Podcasts
    5
    YGP-Ddd
    United States4 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Engaging host with real-world examples and humor.
Great balance of humor and deep marketing knowledge.
A must-listen for marketers focused on results and practical tactics.
Short, sweet, and entertaining while staying highly informative.
Consistently provides valuable, data-driven insights.
Occasional critiques mention some topics sounding repetitive over time, but overall quality remains high.
The format is quick and actionable, which is perfect for busy marketers.
Genuinely helpful for email marketing and growth tactics.
Thoughtful, practical tips you can put into action quickly.
Accessible for newcomers while still offering depth for pros.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

SPECIAL SERIES ==> Quick Wins and Some Nonsense <== | BATHROOM Break #102 COLLAB: The Marketing Millennials + Do This, Not That
Q: What email marketing tips are delivering quick wins right now?
The hosts highlight testing the subject line structure (using the actual issue number), leveraging a strong preheader, and adding personal, reply-generating prompts to newsletters to improve engagement and deliverability.
15% Boost to Email Open Rates! ➕Acupuncture and Cupping? 😳 Ask Us ANYTHING!!| Ep. 482
Q: What is the thing almost every marketer sleeps on that can have a big impact quickly?
The branded from-name strategy for email marketing, changing the friendly from name depending on the email type (newsletter, promo, event) to boost open rates—often lifting them by over 15% while keeping the sending address the same.
Ask Us ANYTHING!! INSTANT Performance Boost Secrets! 😳 Dating Advice?😳 | Ep. 478
Q: Jay, if she never asked me anything about myself, is that just how she is? Or is that the whole answer?
If she never asks about you, that suggests a lack of reciprocal interest and communication, and if it persists, it won't improve—healthy relationships require curiosity and attention to both sides.
Ask Us ANYTHING!! INSTANT Performance Boost Secrets! 😳 Dating Advice?😳 | Ep. 478
Q: Jay, if he still likes his ex's photos on social media, is that normal or am I supposed to pretend I don't notice that?
That is a bad sign and not something you should ignore; if the ex is engaging with someone else's posts in a way that signals ongoing interest, it's a red flag and likely not something you should tolerate or rationalize away.
SPECIAL GUEST!! Chasing MONEY is Ruining Your Life w/Patrice Washington from the REDEFINING WEALTH Podcast 💀| Ep. 477
Q: What are the six pillars of wealth?
They are fit (health and vitality), people (relationships), space (environment and clutter management), faith (purpose and resilience), work (living your life's purpose), and money (the by-product of aligning the other pillars).

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Do This, NOT That: Marketing Tips

What is Do This, NOT That: Marketing Tips about and what kind of topics does it cover?

A concise, practical marketing show focused on actionable tactics, quick wins, and real-world examples. Episodes cover email marketing, AI-assisted marketing, messaging and testing strategies, and broader growth tactics, all delivered in short, easily digestible format with a healthy dose of humor. A recurring strength is translating complex concepts into repeatable steps, often backed by data and hosted by a seasoned marketer who invites guests to challenge ideas and share fresh perspectives. Listeners can expect short takes on current trends, practical experiments, and tips they can apply immediately to improve open rates, conversions, and overall marketing effectiveness. A standout aspect is the host's candid, results-driven style and a ... more

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Which podcasts are similar to Do This, NOT That: Marketing Tips?

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1. The School of Greatness
2. The Amy Porterfield Show
3. Habits and Hustle
4. Hello Seven Podcast
5. The $100 MBA Show

How many episodes of Do This, NOT That: Marketing Tips are there?

Do This, NOT That: Marketing Tips launched 3 years ago and published 574 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Do This, NOT That: Marketing Tips?

Recent guests on Do This, NOT That: Marketing Tips include:

1. Jedd Fisch
2. Frank Vella
3. Eileen Wilder
4. Patrice Washington
5. Russell Brunson
6. Alex Cattoni
7. Daniel Murray
8. Jessica Best

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