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Do This, NOT That: Marketing Tips with Jay Schwedelson

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Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. ㅤ Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing ... more

PublishesDailyEpisodes618Founded3 years ago
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Artwork for Do This, NOT That: Marketing Tips

Latest Episodes

Partner with Jay: www.jayschwedelson.com/contact

Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https... more

Partner with Jay: www.jayschwedelson.com/contact

Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https... more

Partner with Jay: www.jayschwedelson.com/contact

Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https... more

Partner with Jay: www.jayschwedelson.com/contact

Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https... more

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Recent Guests

Kipp Bodnar
Chief Marketing Officer at HubSpot
HubSpot
Episode: 🟠HUBSPOT'S CMO Kipp Bodnar🟠on AI and Showing UP! | Ep. 529
Andy Frawley
CEO of Data Axle
Data Axle
Episode: It’s ALL about the Data!! SPECIAL GUEST!! CEO of Data Axle 🔥 Andy Frawley 🔥| Ep. 526
Alex Conners
Senior Director of Product Marketing at Wunderkind
Wunderkind
Episode: Most brands only use 30% of what their marketing tools can actually do!!! SPECIAL GUEST!! Alex Conners from Wunderkind 🎯 It Was NEVER the Tools | Ep. 522
Laura Morton
20-time New York Times best-selling author and publisher of Lasega Books
Lasega Books
Episode: 23x NYT BEST SELLING AUTHOR! SPECIAL GUEST!! Laura Morton (also Publisher of MY BOOK!!)📙📘📗📕📚 | Ep. 512
Laura Beussman
Chief Marketing Officer and Chief Revenue Officer at CallRail
CallRail
Episode: Attribution Isn't Dead, You're Just Doing It Wrong 📉 GUEST! CMO & CRO Laura Beussman from CallRail | Ep. 507
Mary Beech
Chief Growth Officer at Thorne
Thorne
Episode: 🟣Chief Growth Officer @ Thorne: Negative Split Life Philosophy w/Mary Beech🟣 | Ep. 503
Jaina Mistry
Director of Branding Content at Knak
Knak
Episode: Marketing Automation Platform Fails 🎯 SPECIAL GUEST!! Jaina Mistry from KNAK
Amanda Cole
Chief Marketing Officer at Bloomreach
Bloomreach
Episode: A DIS-LOYALTY Program?? 🟡GUEST: Amanda Cole, CMO at BLOOMREACH!🟡 | Ep. 496
Kimberly Storin
Chief Marketing Officer at Zoom
Zoom
Episode: ZOOM's CMO!! 🎯 Stop Calling It a Webinar 🍿 SPECIAL GUEST! Kimberly Storin | Ep. 492

Host

Jay Schwedelson
Host of Do This, NOT That! and related branding/marketing tips shows across Do This, NOT That network. Known for concise, practical marketing guidance and commentary on current digital marketing trends.

Reviews

4.9 out of 5 stars from 2.7k ratings
  • Jay knows his stuff!

    Jay is so knowledgeable about marketing & gives his tips in a way that’s easy to understand and remember! Thank you, Jay, for simply being yourself

    Apple Podcasts
    5
    Crw0988
    United Statesa month ago
  • Embraces the Chaos!

    I just started listening to Jay’s podcast but I’m already a fan! I love the simple straight to the point tips and tricks. He spells it out in a way that was making me go “hmm yea that definitely makes sense!”. I also love how he shares some moments of chaos. If you’re an event professional you know we all thrive on a bit of chaos and he doesn’t shy away from that in his stories! Can’t wait to listen more!

    Apple Podcasts
    5
    Jgirl23
    United Statesa month ago
  • Short and so sweet

    I love how quick and insightful these episodes are. I appreciate Jay’s reminder to keep challenging conventional thinking and TEST EVERYTHING!

    #eventastic

    Apple Podcasts
    5
    atltopdx
    United Statesa month ago
  • Stop writing boring marketing

    11 minutes well spent. I got so many great ideas and appreciate the efficiency!

    Apple Podcasts
    5
    TgrTm
    United Statesa month ago
  • Fun and smart

    Great tips, fun vibes, easy listening. Not in that specific order :)

    Apple Podcasts
    5
    ayelletz
    United States3 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Community feel with a mix of tech, marketing, and pop-culture banter.
Short, fast, and packed with value; great for quick takes.
Tips are practical and easy to implement.
Host is entertaining and offers real-world examples.
Listeners appreciate actionable insights and host candor.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Most brands only use 30% of what their marketing tools can actually do!!! SPECIAL GUEST!! Alex Conners from Wunderkind 🎯 It Was NEVER the Tools | Ep. 522
Q: If I'm evaluating a martech platform for a specific category, how important is it that the platform is big in that category?
The size of the platform in a given category matters less than whether your team has the skillset to deploy and leverage it effectively, and whether the data and integrations will actually support your use cases.
🟠HUBSPOT'S CMO Kipp Bodnar🟠on AI and Showing UP! | Ep. 529
Q: What is the content engine you would recommend to fuel all other content you publish?
If you're all in, invest in a YouTube video show or podcast as the canonical engine; if you're starting smaller, begin with an email newsletter or blog while maintaining high frequency and consistency, then scale up as you gain traction.
🟠HUBSPOT'S CMO Kipp Bodnar🟠on AI and Showing UP! | Ep. 529
Q: What should a regular marketer do in this new world of AI and showing up in AI overviews?
Focus on creating human-first, easily understandable content, diversify formats (on-site clarity, FAQs, chunked pages), and build a durable content engine around a core channel like video or podcast that can be repurposed across formats.
Ask Us ANYTHING!!! 🤔 The "Maybe" Button That Lifts Clicks 14% | Ep. 504
Q: Is this bad? Using a speakerphone in public.
Public speakerphone is widely considered inconsiderate and annoying; it can undermine social etiquette and privacy, so avoid it in shared spaces.
Ask Us ANYTHING!!! 🤔 The "Maybe" Button That Lifts Clicks 14% | Ep. 504
Q: Is this bad? Saying we need rain like you're a farmer.
Commenting on needing rain can be frustrating if it's used as a personal stance rather than a factual comment about conditions; in contexts where rain is genuinely beneficial, it can be appropriate, but avoid overstatements when others are managing real weather impacts.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Do This, NOT That: Marketing Tips

What is Do This, NOT That: Marketing Tips about and what kind of topics does it cover?

A practical, fast-paced marketing show that delivers bite-sized tips, real-world tactics, and thoughtful commentary on how to move ideas into action. Across episodes, listeners hear actionable guidance on email, attribution, AI in marketing, and leveraging platforms for real growth, often paired with candid host perspectives and light pop-culture banter. Noteworthy is the mix of hands-on techniques (templates, prompts, testing ideas) with big-picture marketing psychology and behavioral science. The show stands out for its concise format, entertaining delivery, and ability to translate complex tech into accessible, plug-and-play tactics for marketers and growth teams.

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Which podcasts are similar to Do This, NOT That: Marketing Tips?

These podcasts share a similar audience with Do This, NOT That: Marketing Tips:

1. The School of Greatness
2. The Amy Porterfield Show
3. Social Media Marketing Podcast
4. Good Content with Shannon McKinstrie
5. Marketing School - Digital Marketing and Online Marketing Tips

How many episodes of Do This, NOT That: Marketing Tips are there?

Do This, NOT That: Marketing Tips launched 3 years ago and published 618 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Do This, NOT That: Marketing Tips?

Recent guests on Do This, NOT That: Marketing Tips include:

1. Kipp Bodnar
2. Andy Frawley
3. Alex Conners
4. Laura Morton
5. Laura Beussman
6. Mary Beech
7. Jaina Mistry
8. Amanda Cole

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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