From the Yellow Chair
Lemon SeedHome Service Industry marketing and branding gurus, Crystal Williams and Emily Fleniken speak the language of contractors by talking condensers, co-op dollars, service agreements, and equipment warranties, but also the language of entrepreneurs by talking ROI, creative strategy, trending tactics, employee retention, and community engagement. You’ll be entertained by the comical banter, but informe... more
| Publishes | Weekly | Episodes | 205 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketingManagement | |||
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Ever watch a hometown brand go from “just another contractor” to a neighbor everyone knows by name? That’s the journey we explore with Royal Air Systems, a second-generation HVAC company that faced a rebrand in the midst of loss and s... more
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Growth stalls when we expect marketing to fix what’s really an operational problem. We dig into the honest math of margins, staffing, and process with Joe O’Grady of Team SPG, and we map out how to turn ad spend into predictable reven... more
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What makes a brand memorable isn’t volume, it’s precision. We sit down with James Erskine, CEO of Rocket, to explore how one product can hold multiple stories—and why telling the right one to the right person is the difference between... more
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What if your marketing wasn’t a stack of disconnected tools but a living system that turns attention into revenue every day? We sit down with Kathrine Farris of MarkeTecs to map the path from inspired ideas to measurable conversions, ... more
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Reviews
- Lemonhead recruited
From day one of “From the Yellow Chair,” I dove in with much enthusiasm even though I am not in the business of home service. I learned many years ago that Crystal’s passion for people and small businesses was one that made her approach to marketing one that could transcend age, genre, and class. She has a way to talk with you and not at you when explaining marketing that could easily be overwhelming. She asks the questions and shares the tools that can continue you on your personal journey thro... more
Apple Podcasts5bchavard
United States2 years ago - GREAT PODCAST!!
GREAT Podcast with amazing information!
Apple Podcasts5Blue Collar CoachUnited States2 years ago - Crystal is amazing
All these podcasts are amazing, please listen and spend time here! So much knowledge
Apple Podcasts5Tabatha44444United States2 years ago - Loved it
Introduced to this podcast by Women in HVACR!
Apple Podcasts5JuliandragsUnited States2 years ago - Outstanding Peformance
Lemon seed knocks their own marketing out of the park. Many times you see agencies not performing what they preach. You will see lemon seed everywhere with their bright yellow, personal smiling faces, everyone that works here drinks this lemonade! Love it.
Apple Podcasts5GoSavvySocialUnited States2 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #10 | United States/Business/Marketing |
Apple Podcasts | #172 | United States/Business |
Apple Podcasts | #233 |  Canada/Business/Marketing |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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Which podcasts are similar to From the Yellow Chair?
These podcasts share a similar audience with From the Yellow Chair:
1. The Home Service Expert Podcast
2. Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
3. Woman of Influence
How many episodes of From the Yellow Chair are there?
From the Yellow Chair launched 4 years ago and published 205 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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