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From the Yellow Chair

Lemon Seed

Home Service Industry marketing and branding gurus, Crystal Williams and Emily Fleniken speak the language of contractors by talking condensers, co-op dollars, service agreements, and equipment warranties, but also the language of entrepreneurs by talking ROI, creative strategy, trending tactics, employee retention, and community engagement. You’ll be entertained by the comical banter, but informe... more

PublishesWeeklyEpisodes152Founded3 years ago
Number of ListenersCategories
ManagementMarketingBusiness

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Artwork for From the Yellow Chair

Latest Episodes

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Unlock the secrets to exceptional technician training and business success with our special guest, Danielle Wernert, a visionary leader who has transformed the training landscape for over 500 technicians. By tuning in, you'll discover... more

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Stephanie Postel, co-owner and COO of Anchor Heating and Cooling, takes us on an inspiring journey of branding and marketing success. In this episode, we uncover Stephanie's secrets to transforming her company into a thriving business... more

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Unlock the secrets of successful rebranding and family business dynamics with our esteemed guest, Rory Krueger. Rory shares his transformative journey of steering a Missouri-based family-owned business from being a mechanical contract... more

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Katy Higgins, a pioneering force in the HVAC world, joins us to share her remarkable journey from telemarketer to a powerhouse owner of a $5 million enterprise. Katy's narrative is one of grit and perseverance as she overcame industry... more

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Reviews

5.0 out of 5 stars from 45 ratings
  • Lemonhead recruited

    From day one of “From the Yellow Chair,” I dove in with much enthusiasm even though I am not in the business of home service. I learned many years ago that Crystal’s passion for people and small businesses was one that made her approach to marketing one that could transcend age, genre, and class. She has a way to talk with you and not at you when explaining marketing that could easily be overwhelming. She asks the questions and shares the tools that can continue you on your personal journey thro... more

    Apple Podcasts
    5
    bchavard
    United States7 months ago
  • GREAT PODCAST!!

    GREAT Podcast with amazing information!

    Apple Podcasts
    5
    Blue Collar Coach
    United Statesa year ago
  • Crystal is amazing

    All these podcasts are amazing, please listen and spend time here! So much knowledge

    Apple Podcasts
    5
    Tabatha44444
    United Statesa year ago
  • Loved it

    Introduced to this podcast by Women in HVACR!

    Apple Podcasts
    5
    Juliandrags
    United Statesa year ago
  • Outstanding Peformance

    Lemon seed knocks their own marketing out of the park. Many times you see agencies not performing what they preach. You will see lemon seed everywhere with their bright yellow, personal smiling faces, everyone that works here drinks this lemonade! Love it.

    Apple Podcasts
    5
    GoSavvySocial
    United Statesa year ago

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