From the Yellow Chair
Lemon SeedHome Service Industry marketing and branding gurus, Crystal Williams and Emily Fleniken speak the language of contractors by talking condensers, co-op dollars, service agreements, and equipment warranties, but also the language of entrepreneurs by talking ROI, creative strategy, trending tactics, employee retention, and community engagement. You’ll be entertained by the comical banter, but informe... more
| Publishes | Weekly | Episodes | 231 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessManagement | |||
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Does your company look and sound like every other contractor in your market?
That sameness is not harmless. When customers cannot tell companies apart, they compare more options, rely more heavily on price, and force every contract... more
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Private equity may be able to outspend your company, but it cannot manufacture genuine local trust.
Book a marketing strategy call with Lemon Seed:
www.lemonseedmarketing.com/contact/?utm_source=buzzsprout&utm_medium=organi... more
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Your ROAS number can look incredible and still be the reason you’re stuck. We sit down with Bree from Free Agency to get brutally clear on what return on ad spend can and can’t tell a contractor, especially when agencies blend brand... more
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Homeowners are starting to skip the search results and go straight to AI for an answer, and that changes everything for local contractors. When someone asks ChatGPT, Gemini, Alexa, or Siri who to call for HVAC, plumbing, pest contro... more
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- Lemonhead recruited
From day one of “From the Yellow Chair,” I dove in with much enthusiasm even though I am not in the business of home service. I learned many years ago that Crystal’s passion for people and small businesses was one that made her approach to marketing one that could transcend age, genre, and class. She has a way to talk with you and not at you when explaining marketing that could easily be overwhelming. She asks the questions and shares the tools that can continue you on your personal journey thro... more
Apple Podcasts5bchavard
United States2 years ago - GREAT PODCAST!!
GREAT Podcast with amazing information!
Apple Podcasts5Blue Collar CoachUnited States2 years ago - Crystal is amazing
All these podcasts are amazing, please listen and spend time here! So much knowledge
Apple Podcasts5Tabatha44444United States3 years ago - Loved it
Introduced to this podcast by Women in HVACR!
Apple Podcasts5JuliandragsUnited States3 years ago - Outstanding Peformance
Lemon seed knocks their own marketing out of the park. Many times you see agencies not performing what they preach. You will see lemon seed everywhere with their bright yellow, personal smiling faces, everyone that works here drinks this lemonade! Love it.
Apple Podcasts5GoSavvySocialUnited States3 years ago
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Apple Podcasts | #216 | United States/Business/Marketing |
Apple Podcasts | #126 |  Taiwan/Business/Marketing |
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Frequently Asked Questions About From the Yellow Chair
What is From the Yellow Chair about and what kind of topics does it cover?
A practical, conversational show focused on marketing, branding, and growth for home-service businesses. Episodes frequently cover how to attract and convert customers, build recurring revenue streams like maintenance clubs, and measure marketing impact with real-world tactics. Expect hands-on playbooks, data-informed storytelling, and a bias toward actionable strategies that contractors and small marketing teams can implement quickly. Notable strengths include a founder-led, candid style and a clear emphasis on branding, customer experience, and cross-channel attribution, with guests that contribute real-world expertise from agency, tech, and trades perspectives.
Where can I find podcast stats for From the Yellow Chair?
Rephonic provides a wide range of podcast stats for From the Yellow Chair. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to From the Yellow Chair and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does From the Yellow Chair get?
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What are the audience demographics for From the Yellow Chair?
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How many subscribers and views does From the Yellow Chair have?
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Which podcasts are similar to From the Yellow Chair?
These podcasts share a similar audience with From the Yellow Chair:
1. To The Point - Home Services VIP Room Podcast
2. Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
3. Toolbox for the Trades
4. Waste No Day: A Home Services Motivational Podcast
5. The Home Service Expert Podcast
How many episodes of From the Yellow Chair are there?
From the Yellow Chair launched 5 years ago and published 231 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact From the Yellow Chair?
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Where can I see ratings and reviews for From the Yellow Chair?
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What guests have appeared on From the Yellow Chair?
Recent guests on From the Yellow Chair include:
1. Trapper Seales
2. Gary Woodruff
3. Michelle Meyers
4. Sam Wakefield
5. Wes Fried Nash
6. Brett Hansen
7. Chuck Staskowitz
8. Ryan Finn
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.