From the Yellow Chair
Lemon SeedHome Service Industry marketing and branding gurus, Crystal Williams and Emily Fleniken speak the language of contractors by talking condensers, co-op dollars, service agreements, and equipment warranties, but also the language of entrepreneurs by talking ROI, creative strategy, trending tactics, employee retention, and community engagement. You’ll be entertained by the comical banter, but informe... more
| Publishes | Weekly | Episodes | 210 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessManagement | |||
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What if the best marketing isn’t a silver bullet but a well-practiced routine that wins attention, builds trust, and creates real momentum? We sit down with Jimmy Gibson—a magician-turned-marketer—to unpack how stagecraft maps to standou... more
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Most marketing reports tell a neat story that isn’t true. We peel back the layers with Jeff from Provalytics to show how real customers actually find and choose a contractor—and why single-source attribution keeps leading teams astray. T... more
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Need customers to choose you before they even search? Crystal lays out a simple, gritty playbook for brand acceleration that doesn’t rely on massive ad budgets: creative messaging that sticks, social content that compounds, and community... more
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A 65-year family name can open doors—or hold you back. We sat down with Derek from Shanklin to unpack how a third-generation HVAC company protected its legacy while building a brand that finally fit today’s homeowner. The story starts wi... more
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- Lemonhead recruited
From day one of “From the Yellow Chair,” I dove in with much enthusiasm even though I am not in the business of home service. I learned many years ago that Crystal’s passion for people and small businesses was one that made her approach to marketing one that could transcend age, genre, and class. She has a way to talk with you and not at you when explaining marketing that could easily be overwhelming. She asks the questions and shares the tools that can continue you on your personal journey thro... more
Apple Podcasts5bchavard
United States2 years ago - GREAT PODCAST!!
GREAT Podcast with amazing information!
Apple Podcasts5Blue Collar CoachUnited States2 years ago - Crystal is amazing
All these podcasts are amazing, please listen and spend time here! So much knowledge
Apple Podcasts5Tabatha44444United States2 years ago - Loved it
Introduced to this podcast by Women in HVACR!
Apple Podcasts5JuliandragsUnited States2 years ago - Outstanding Peformance
Lemon seed knocks their own marketing out of the park. Many times you see agencies not performing what they preach. You will see lemon seed everywhere with their bright yellow, personal smiling faces, everyone that works here drinks this lemonade! Love it.
Apple Podcasts5GoSavvySocialUnited States2 years ago
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Apple Podcasts | #61 | United States/Business/Marketing |
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| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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Which podcasts are similar to From the Yellow Chair?
These podcasts share a similar audience with From the Yellow Chair:
1. The Way I Heard It with Mike Rowe
2. Craig Groeschel Leadership Podcast
3. The Home Service Expert Podcast
How many episodes of From the Yellow Chair are there?
From the Yellow Chair launched 4 years ago and published 210 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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