Home Service Industry marketing and branding gurus, Crystal Williams and Emily Fleniken speak the language of contractors by talking condensers, co-op dollars, service agreements, and equipment warranties, but also the language of entrepreneurs by talking ROI, creative strategy, trending tactics, employee retention, and community engagement. You’ll be entertained by the comical banter, but informe... more
Publishes | Weekly | Episodes | 186 | Founded | 4 years ago |
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Number of Listeners | Categories | BusinessMarketingManagement |
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Tired of adding hours and still feeling stuck? We dive straight into the moves that create freedom: pricing for profit, selling outcomes in the home, and using a simple, layered marketing mix that actually compounds results. Our guest... more
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How quickly are you responding to potential customers? In today's instant-gratification marketplace, that question might determine whether your contracting business thrives or struggles. When a homeowner discovers a pest problem at mi... more
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Ever wonder why some contractors seem to explode onto the scene while others struggle for decades without significant growth? The answer lies in avoiding what Crystal Williams and Eric Thomas call "the dumbest marketing mistakes" that... more
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The search for qualified HVAC talent has contractors desperate for innovative solutions. In this eye-opening conversation, Crystal welcomes Flavia De La Fuente, founder of Field Pay, who's pioneering a revolutionary approach to compen... more
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From day one of “From the Yellow Chair,” I dove in with much enthusiasm even though I am not in the business of home service. I learned many years ago that Crystal’s passion for people and small businesses was one that made her approach to marketing one that could transcend age, genre, and class. She has a way to talk with you and not at you when explaining marketing that could easily be overwhelming. She asks the questions and shares the tools that can continue you on your personal journey thro... more
GREAT Podcast with amazing information!
All these podcasts are amazing, please listen and spend time here! So much knowledge
Introduced to this podcast by Women in HVACR!
Lemon seed knocks their own marketing out of the park. Many times you see agencies not performing what they preach. You will see lemon seed everywhere with their bright yellow, personal smiling faces, everyone that works here drinks this lemonade! Love it.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #187 |
Listeners, social reach, demographics and more for this podcast.
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These podcasts share a similar audience with From the Yellow Chair:
1. The Home Service Expert Podcast
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3. The EntreLeadership Podcast
4. Jocko Podcast
5. The Way I Heard It with Mike Rowe
From the Yellow Chair launched 4 years ago and published 186 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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