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From the Yellow Chair

Lemon Seed

Home Service Industry marketing and branding gurus, Crystal Williams and Emily Fleniken speak the language of contractors by talking condensers, co-op dollars, service agreements, and equipment warranties, but also the language of entrepreneurs by talking ROI, creative strategy, trending tactics, employee retention, and community engagement. You’ll be entertained by the comical banter, but informe... more

PublishesWeeklyEpisodes202Founded4 years ago
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BusinessMarketingManagement

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Stop chasing silver bullets and start stacking real wins. We’re taking you through the most useful, unfiltered moments of 2025—what worked for contractors, what flopped, and how to build a brand that outlasts any algorithm. From booki... more

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Want your marketing to feel smoother, your sales to close faster, and your decisions to get easier? We dig into the real gifts of a strong brand and why it’s the best investment you can make heading into a new year. Forget the myth th... more

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Reviews

5.0 out of 5 stars from 48 ratings
  • Lemonhead recruited

    From day one of “From the Yellow Chair,” I dove in with much enthusiasm even though I am not in the business of home service. I learned many years ago that Crystal’s passion for people and small businesses was one that made her approach to marketing one that could transcend age, genre, and class. She has a way to talk with you and not at you when explaining marketing that could easily be overwhelming. She asks the questions and shares the tools that can continue you on your personal journey thro... more

    Apple Podcasts
    5
    bchavard
    United States2 years ago
  • GREAT PODCAST!!

    GREAT Podcast with amazing information!

    Apple Podcasts
    5
    Blue Collar Coach
    United States2 years ago
  • Crystal is amazing

    All these podcasts are amazing, please listen and spend time here! So much knowledge

    Apple Podcasts
    5
    Tabatha44444
    United States2 years ago
  • Loved it

    Introduced to this podcast by Women in HVACR!

    Apple Podcasts
    5
    Juliandrags
    United States2 years ago
  • Outstanding Peformance

    Lemon seed knocks their own marketing out of the park. Many times you see agencies not performing what they preach. You will see lemon seed everywhere with their bright yellow, personal smiling faces, everyone that works here drinks this lemonade! Love it.

    Apple Podcasts
    5
    GoSavvySocial
    United States2 years ago

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Which podcasts are similar to From the Yellow Chair?

These podcasts share a similar audience with From the Yellow Chair:

1. Power Women of the Trades: Weekly Podcast Empowering Women In the Trades Industry
2. Woman of Influence

How many episodes of From the Yellow Chair are there?

From the Yellow Chair launched 4 years ago and published 202 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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