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B2B Marketing
Marketing
Marketing Strategy
Finance
Executive Job Market
Peloton
Leadership
Private Equity
Chief Marketing Officer
Collaboration
CMO Recruitment
Marketing Leadership
Customer Loyalty
Marketing Strategies
Marketing Chaos
Marketing Principles
Brand Value Chain
Marketing Valuation
Digital Marketing
Consumerization

Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market?

The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite.

We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through.

Hosted by Mike ... more

PublishesWeeklyEpisodes146Founded3 years ago
Number of ListenersCategories
BusinessMarketingManagement

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Artwork for CMO Confidential

Latest Episodes

A CMO Confidential Interview with Kate Bullis and David Wiser, Managing Partners and Global Marketing Practice Leaders for ZRG Partners. Kate and David translate their extensive search experience to classify common mistakes into "movie themes" and sh... more

A CMO Confidential Interview with Tom Stein, the Chairman and founder of Stein and Jann Schwarz, Senior Director of Marketplace Innovation at LinkedIn and founder of Think tank, The B2B Institute, who join us to discuss the 2025 Brand-to- Demand Matu... more

YouTube

A CMO Confidential Interview with Dr. Joel Shapiro, Managerial Economics & Decision Sciences Professor at the Kellogg School of Management at Northwestern, formerly Varicent Chief Analytics Officer. Joel discusses his NFL study including why some tea... more

YouTube

A CMO Confidential Interview with Michael Treff, the CEO of Code and Theory joins us for our 150th Show to share observations on the major forces impacting the B2B space. Michael details how "empowered buyers" are forcing sellers to increase focus o... more

YouTube

Key Facts

Accepts Guests
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Recent Guests

Michael Treff
CEO of Code and Theory, an agency that combines creatives with engineers.
Code and Theory
Episode: Michael Treff, CEO Code and Theory | B2B Marketing - The Year in Review & the Year Ahead
Abhay Parasnis
Founder and CEO of Typeface, former CTO and CPO of Adobe
Typeface
Episode: Solving the AI Cold Start Problem - Managing the C-Suite & Culture Gaps | Abhay Parasnis
Richard Sanderson
Spencer Stuart practice leader specializing in marketing, communications, and sales
Spencer Stuart
Episode: Dissecting Compensation A Primer on Understanding, Negotiating and Managing Pay | Richard Sanderson
Dwight Hutchins
Senior Partner and Managing Director at Boston Consulting Group, Adjunct Professor at Northwestern.
Boston Consulting Group
Episode: The Fine Art of Reducing Marketing Expense in an AI World | Dwight Hutchins |Boston Consulting Group
David Wiser
Global Marketing Practice Leader and Managing Partner at ZRG Partners
ZRG Partners
Episode: The Top Mistakes CMO's Make During the Interview Process | Kate Bullis & David Wiser | ZRG Partners
Shiv Singh
CEO of Savvy Matters, former CMO of LendingTree, and author of Marketing with AI for Dummies
Savvy Matters
Episode: Shiv Singh | CEO Savvy Matters | Why Cannes Can't - Things That Aren't Covered at the Big Soiree
Dan McCarthy
Professor at the University of Maryland and expert in statistical methodology for marketing problems
University of Maryland
Episode: Dan McCarthy | Professor - University of MD | The Unfairness & Disparate Impact of Privacy Policy
Scott Lindquist
CFO of CNA Financial and former CFO of Farmers
CNA Financial
Episode: Scott Lindquist | What Your CFO Wants To Tell You, But Won't
David Aaker
Professor Emeritus at the Haas School of Business and Vice Chair of Prophet, author of over 14 books on marketing and branding.
Prophet
Episode: David Aaker | Vice Chair, Prophet | Why is Brand Value Still Not a Generally Accepted Principle?

Host

Mike Linton
Host of CMO Confidential, former Chief Marketing Officer of Best Buy, eBay, and Farmers Insurance, and involved in various marketing leadership roles.

Reviews

4.8 out of 5 stars from 42 ratings
  • Good

    Good

    Apple Podcasts
    5
    Jake11144
    United Statesa year ago
  • The CMO who has seen it all!

    I have known Mike for a number of years since we started at P&G in brand management. He is an outstanding marketing leader who is great to work with always eager to learn. It has been a real pleasure to see him develop his podcast. I am sure his listeners who are marketers are benefiting from all the wisdom and best practices his guests are sharing. Go Mike go!

    Apple Podcasts
    5
    Kip Knight
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host's background and experience provide valuable context to each discussion.
Listeners appreciate the insights and wisdom shared from industry experts.
The focus on current trends and personal branding resonates well with marketing professionals.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

AI Is Smashing the Marketing Funnel & It Might Crush CMO's in the Process | Mike Walrath | Yext
Q: What is going to happen to the role of the marketer in this new paradigm?
The role is expanding as CMOs need to manage brand perception and customer interfaces, adapting to new complexities introduced by AI.
AI Is Smashing the Marketing Funnel & It Might Crush CMO's in the Process | Mike Walrath | Yext
Q: Tell us the cliff notes on your view of the collapse of the funnel and what it's doing to customer and consumer discovery and the purchase cycle?
The funnel is dead, and its traditional structure no longer works, leading to a zero-click environment where AI influences consumer discovery and decision-making.
Dan McCarthy | Professor - University of MD | The Unfairness & Disparate Impact of Privacy Policy
Q: What are the effects of Apple's App Tracking Transparency policy on businesses?
The policy has significantly hurt smaller businesses more than larger companies, leading to an average 37% drop in effectiveness for Facebook ads and over 60% revenue decline for small companies.
Kim Whitler | Colonel Mustard in the Study With the Job Spec How Poor Design Shortens CMO Lifespans
Q: Kim, let's talk about this recently published work on Chief Marketing Officer role design.
Kim explains her research on CMO role design, emphasizing the complexity of the role and the importance of proper alignment between responsibilities and the experience of the CMO.
David Aaker | Vice Chair, Prophet | Why is Brand Value Still Not a Generally Accepted Principle?
Q: Why do some CFOs and CEOs recognize the value of famous brands but not apply the same principles to their companies?
Despite acknowledging iconic brands, many corporate leaders remain skeptical about the long-term value of branding for their own companies, often due to a focus on immediate profits and short-term solutions.

Audience Metrics

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Frequently Asked Questions About CMO Confidential

What is CMO Confidential about and what kind of topics does it cover?

The content focuses on the challenges and experiences faced by Chief Marketing Officers (CMOs) and other marketing leaders as they navigate the complexities of their roles. A wide range of topics is discussed, including the evolving landscape of marketing, the significant impact of artificial intelligence, personal branding, and negotiations regarding compensation. The series features insights from industry veterans and experts, providing a wealth of knowledge on effective marketing strategies and leadership techniques. Unique episodes explore pressing issues such as the intersection of AI and marketing, making it particularly relevant for current and aspiring marketing professionals seeking to adapt in a rapidly changing environment.

Where can I find podcast stats for CMO Confidential?

Rephonic provides a wide range of podcast stats for CMO Confidential. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to CMO Confidential and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does CMO Confidential get?

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What are the audience demographics for CMO Confidential?

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How many subscribers and views does CMO Confidential have?

To see how many followers or subscribers CMO Confidential has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to CMO Confidential?

These podcasts share a similar audience with CMO Confidential:

1. The Daily
2. Marketing Against The Grain
3. Pivot
4. Uncensored CMO
5. SmartLess

How many episodes of CMO Confidential are there?

CMO Confidential launched 3 years ago and published 146 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact CMO Confidential?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for CMO Confidential?

Rephonic pulls ratings and reviews for CMO Confidential from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on CMO Confidential?

Recent guests on CMO Confidential include:

1. Michael Treff
2. Abhay Parasnis
3. Richard Sanderson
4. Dwight Hutchins
5. David Wiser
6. Shiv Singh
7. Dan McCarthy
8. Scott Lindquist

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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