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B2B Marketing
Marketing
Marketing Strategy
Finance
Executive Job Market
Peloton
Leadership
Private Equity
Chief Marketing Officer
Collaboration
CMO Recruitment
Marketing Leadership
Customer Loyalty
Marketing Strategies
Marketing Chaos
Marketing Principles
Marketing Valuation
Brand Value Chain
Technology Industry
Consumerization

Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market?

The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite.

We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through.

Hosted by Mike ... more

PublishesWeeklyEpisodes158Founded3 years ago
Number of ListenersCategories
ManagementBusinessMarketing

Listen to this Podcast

Artwork for CMO Confidential

Latest Episodes

A CMO Confidential Interview with Megan Lally, the CEO and Co-Owner of Highdive, an agency which has created more than 10 Super Bowl ads. Megan explains why you shouldn't separate brand building from AI, the risk of optimization overwhelming strategy... more

A CMO Confidential Interview with Richard Sanderson, the Marketing, Sales and Communications Practice Leader at Spencer Stuart. Richard's topline - Shorter Tenures, Brighter Futures - with tenure stable at 4.1 years, nearly 2/3 of CMO's moving for si... more

YouTube

"Your Customers Aren't as Loyal as You Think They Are - The Fragile Nature of Loyalty"

A CMO Confidential Interview with Nicolas Chidiac, Chief Strategy Officer of Razorfish, formerly Chief Strategy Officer of Rokkan and EVP/Head of Planning at Leo ... more

YouTube

A CMO Confidential Interview with Bill Zengel, B2B Practice Leader and SVP of the Association of National Advertisers (ANA). Bill explains how there's nearly $2 trillion in hidden brand value in the B2B space, how to become one of the 39% of B2B mark... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Nicolas Chidiac
Chief Strategy Officer, Razorfish
Razorfish
Episode: Nic Chidiac | Razorfish | Your Customers Aren’t as Loyal as You Think They Are - The Fragile Nature of Loyalty
Bill Zengel
B2B Business-to-Business Practice Leader at the Association of National Advertisers
Association of National Advertisers
Episode: Bill Zengel | ANA | The Confident B2B Marketer - Are You One of the Few?
Tom Goodwin
A thought leader on innovation and change in marketing, author of Digital Darwinism
Episode: Tom Goodwin | Reflections on AI - Questions, Contradictions & Observations
Pete Imwalle
Former CEO of RPA, with over 32 years of experience in the advertising industry.
RPA
Episode: Pete Imwalle | Former CEO, RPA | Agency Economics in the Age of AI
James Shira
Global CIO and Global CISO of PwC, previously Group Chief Information Security Officer at Zurich Insurance.
PwC
Episode: James Shira | What Your CIO Wants to Tell You But Won't | Principal, Global CIO and Global CISO, PwC
Alex Schultz
CMO and VP of Analytics at Meta
Meta
Episode: Alex Schultz | CMO at Meta | Marketing at Meta - The View From the Eye of the Storm"
DJ Patil
Former Chief Data Scientist for the USA and expert in AI and data science
Berkeley
Episode: DJ Patil | An Update From the Front Lines of AI - A Perspective From Spock on the Bridge
Dick Satterfield
Founder of Satterfield Rezenbrink Associates, specializes in C-level searches and career advice, former Procter & Gamble sales manager.
Satterfield Rezenbrink Associates
Episode: Dick Satterfield | Could I, Would I, Should I Leave? - A Career Management Discussion
Abhay Parasnis
Founder and CEO of Typeface, former CTO and CPO of Adobe
Typeface
Episode: Solving the AI Cold Start Problem - Managing the C-Suite & Culture Gaps | Abhay Parasnis

Host

Mike Linton
Host of the show and former CMO at multiple major brands; leading voice on marketing leadership and strategy.

Reviews

4.8 out of 5 stars from 43 ratings
  • Good

    Good

    Apple Podcasts
    5
    Jake11144
    United Statesa year ago
  • The CMO who has seen it all!

    I have known Mike for a number of years since we started at P&G in brand management. He is an outstanding marketing leader who is great to work with always eager to learn. It has been a real pleasure to see him develop his podcast. I am sure his listeners who are marketers are benefiting from all the wisdom and best practices his guests are sharing. Go Mike go!

    Apple Podcasts
    5
    Kip Knight
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Content blends strategic leadership with timely tech discussions, useful for pitching sponsors and potential guests.
Hosts bring deep marketing leadership experience and practical, real-world insights.
Production quality and guest diversity are repeatedly highlighted as strengths.
Guests span CMOs to AI experts, offering diverse perspectives on growth and technology.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Nic Chidiac | Razorfish | Your Customers Aren’t as Loyal as You Think They Are - The Fragile Nature of Loyalty
Q: How should marketers rethink loyalty measurement?
Marketers should shift from relying on repeat purchases and traditional NPS to measuring true reasons behind repeat buying, propensity to switch, and the balance between renewal and switching friction, while monitoring moments that matter in customer journeys.
Nic Chidiac | Razorfish | Your Customers Aren’t as Loyal as You Think They Are - The Fragile Nature of Loyalty
Q: What are the two key beacon metrics behind the Razorfish loyalty study?
The study highlights repeat purchases and emotional relationship assumptions as two metrics, but finds a large gap between how marketers and consumers explain loyalty, with switching propensity and actual renewal behavior being more critical.
Tom Goodwin | Reflections on AI - Questions, Contradictions & Observations
Q: What do you mean by all that regarding AI being seen as a plugin?
Tom argues that people rush to apply AI in superficial ways rather than fundamentally rethinking their established structures.
James Shira | What Your CIO Wants to Tell You But Won't | Principal, Global CIO and Global CISO, PwC
Q: Give us an overview of what is going on in the technology and information marketplace.
We're in unprecedented times of change driven by the rapid expansion of AI.
Rob Ward | A Top Venture Capitalist Analyzes the AI Landscape | Co-founder GP | Meritech Capital
Q: How do you look at that as both an investor and an industry observer?
Valuations are rising tremendously but with a lack of oversight and the potential for circular investing; it's challenging to assess the market accurately.

Audience Metrics

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Listeners per Episode
Gender Skew
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Frequently Asked Questions About CMO Confidential

What is CMO Confidential about and what kind of topics does it cover?

This program tends to feature senior marketing leaders and tech-forward guests who discuss how to allocate and optimize large marketing budgets, build high-performance marketing teams, and navigate evolving tech landscapes like AI and data analytics. Episodes frequently explore the realities of CMO life, agency economics, talent and leadership, and the changing dynamics of B2B and brand strategy, often with actionable takeaways on measurement, ROI, and organizational alignment. Notable strengths include a guest mix of practitioners, recruiters, and AI/tech experts, plus practical career and leadership insights that are likely useful for listeners aiming to shape or influence marketing at scale. A distinctive angle is tying everyday marketin... more

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To see how many followers or subscribers CMO Confidential has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to CMO Confidential?

These podcasts share a similar audience with CMO Confidential:

1. Hard Fork
2. The Journal.
3. The Prof G Pod with Scott Galloway
4. The Daily
5. SmartLess

How many episodes of CMO Confidential are there?

CMO Confidential launched 3 years ago and published 158 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact CMO Confidential?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on CMO Confidential?

Recent guests on CMO Confidential include:

1. Nicolas Chidiac
2. Bill Zengel
3. Tom Goodwin
4. Pete Imwalle
5. James Shira
6. Alex Schultz
7. DJ Patil
8. Dick Satterfield

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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