Rephonic
Artwork for CMO Confidential
B2B Marketing
Marketing
Marketing Strategy
Finance
Executive Job Market
Peloton
Leadership
Private Equity
Chief Marketing Officer
Collaboration
CMO Recruitment
Marketing Leadership
Customer Loyalty
Marketing Strategies
Marketing Chaos
Marketing Principles
Marketing Valuation
Brand Value Chain
Digital Marketing
Consumerization

Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market?

The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite.

We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through.

Hosted by Mike ... more

PublishesWeeklyEpisodes140Founded3 years ago
Number of ListenersCategories
MarketingManagementBusiness

Listen to this Podcast

Artwork for CMO Confidential

Latest Episodes

A CMO Confidential Interview with Andy Sack and Adam Brotman, Co-Founders and Co-CEO's of Forum 3, authors of the book AI First, previously at Microsoft and Starbucks. Adam and Andy discuss the exponential growth of LLM's in the 3 years since the Cha... more

A CMO Confidential Interview with Mike Walrath, Chairman and CEO of Yext, Inc., formerly CEO of Right Media, and SVP at Yahoo! Mike discusses what he believes is the collapse of the marketing funnel, the need to understand how AI consumes data while ... more

YouTube

A CMO Confidential Interview with Jim Lecinski, Clinical Professor of Marketing at the Kellogg School of Management, author, and former Google VP. Jim discusses why he believes marketers are often overly focused on using AI for productivity improveme... more

YouTube

A CMO Confidential Interview with Abhay Parasnis, Founder & CEO of Typeface, Board Member of Dropbox and Schneider Electronic, formerly EVP of Adobe. Abhay discusses the large gap between AI expectations and execution, the human and cultural issues i... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

The CMO Podcast
The CMO PodcastvYve & Jim Stengel
The Artificial Intelligence Show
The Artificial Intelligence ShowPaul Roetzer and Mike Kaput
Bold Names
Bold NamesThe Wall Street Journal
Prof G Markets
Prof G MarketsVox Media Podcast Network
The Journal.
The Journal.The Wall Street Journal & Spotify Studios

Recent Guests

Abhay Parasnis
Founder and CEO of Typeface, former CTO and CPO of Adobe
Typeface
Episode: Solving the AI Cold Start Problem - Managing the C-Suite & Culture Gaps | Abhay Parasnis
Richard Sanderson
Spencer Stuart practice leader specializing in marketing, communications, and sales
Spencer Stuart
Episode: Dissecting Compensation A Primer on Understanding, Negotiating and Managing Pay | Richard Sanderson
Dwight Hutchins
Senior Partner and Managing Director at Boston Consulting Group, Adjunct Professor at Northwestern.
Boston Consulting Group
Episode: The Fine Art of Reducing Marketing Expense in an AI World | Dwight Hutchins |Boston Consulting Group
Shiv Singh
CEO of Savvy Matters, former CMO of LendingTree, and author of Marketing with AI for Dummies
Savvy Matters
Episode: Shiv Singh | CEO Savvy Matters | Why Cannes Can't - Things That Aren't Covered at the Big Soiree
Dan McCarthy
Professor at the University of Maryland and expert in statistical methodology for marketing problems
University of Maryland
Episode: Dan McCarthy | Professor - University of MD | The Unfairness & Disparate Impact of Privacy Policy
Scott Lindquist
CFO of CNA Financial and former CFO of Farmers
CNA Financial
Episode: Scott Lindquist | What Your CFO Wants To Tell You, But Won't
Tom Goodwin
Prominent speaker and author of Digital Darwinism
Nowism
Episode: Tom Goodwin | If You Dropped the Best Marketers of the 1950's Into Today's Environment, How Would They Do?
David Aaker
Professor Emeritus at the Haas School of Business and Vice Chair of Prophet, author of over 14 books on marketing and branding.
Prophet
Episode: David Aaker | Vice Chair, Prophet | Why is Brand Value Still Not a Generally Accepted Principle?
Auren Hoffman
CEO of SafeGraph, entrepreneur, and big data expert
SafeGraph
Episode: Auren Hoffman | Why Vendor Management Is A Skill You Need to Master Now | Chairman SafeGraph, Former LiveRamp CEO

Host

Mike Linton
Former Chief Marketing Officer with extensive experience leading marketing for major brands. He shares unique insights based on his diverse background in brand management and corporate marketing leadership roles.

Reviews

4.8 out of 5 stars from 40 ratings
  • Good

    Good

    Apple Podcasts
    5
    Jake11144
    United Statesa year ago
  • The CMO who has seen it all!

    I have known Mike for a number of years since we started at P&G in brand management. He is an outstanding marketing leader who is great to work with always eager to learn. It has been a real pleasure to see him develop his podcast. I am sure his listeners who are marketers are benefiting from all the wisdom and best practices his guests are sharing. Go Mike go!

    Apple Podcasts
    5
    Kip Knight
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

There is consistent praise for the interesting discussions that encompass both strategic and operational aspects of marketing.
Reviewers highlight the host's background and expertise, viewing it as a significant asset in the depth of the content provided.
Listeners appreciate the practical marketing insights shared by experienced CMOs and experts.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#58
Brazil/Business/Management
Apple Podcasts
#84
Taiwan/Business/Management
Apple Podcasts
#85
Chile/Business/Management
Apple Podcasts
#137
Hong Kong/Business/Management
Apple Podcasts
#167
Spain/Business/Management
Apple Podcasts
#249
Sweden/Business/Management

Talking Points

Recent interactions between the hosts and their guests.

AI Is Smashing the Marketing Funnel & It Might Crush CMO's in the Process | Mike Walrath | Yext
Q: What is going to happen to the role of the marketer in this new paradigm?
The role is expanding as CMOs need to manage brand perception and customer interfaces, adapting to new complexities introduced by AI.
AI Is Smashing the Marketing Funnel & It Might Crush CMO's in the Process | Mike Walrath | Yext
Q: Tell us the cliff notes on your view of the collapse of the funnel and what it's doing to customer and consumer discovery and the purchase cycle?
The funnel is dead, and its traditional structure no longer works, leading to a zero-click environment where AI influences consumer discovery and decision-making.
Dan McCarthy | Professor - University of MD | The Unfairness & Disparate Impact of Privacy Policy
Q: What are the effects of Apple's App Tracking Transparency policy on businesses?
The policy has significantly hurt smaller businesses more than larger companies, leading to an average 37% drop in effectiveness for Facebook ads and over 60% revenue decline for small companies.
Kim Whitler | Colonel Mustard in the Study With the Job Spec How Poor Design Shortens CMO Lifespans
Q: Kim, let's talk about this recently published work on Chief Marketing Officer role design.
Kim explains her research on CMO role design, emphasizing the complexity of the role and the importance of proper alignment between responsibilities and the experience of the CMO.
David Aaker | Vice Chair, Prophet | Why is Brand Value Still Not a Generally Accepted Principle?
Q: Why do some CFOs and CEOs recognize the value of famous brands but not apply the same principles to their companies?
Despite acknowledging iconic brands, many corporate leaders remain skeptical about the long-term value of branding for their own companies, often due to a focus on immediate profits and short-term solutions.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About CMO Confidential

What is CMO Confidential about and what kind of topics does it cover?

Focusing on the intricacies and challenges faced by Chief Marketing Officers (CMOs), this podcast provides insights into the marketing world from the perspective of experienced leaders. With a host who has held multiple significant marketing positions, the episodes typically cover crucial themes such as effective hiring practices, the evolving role of technology in marketing strategies, and navigating corporate dynamics. Discussions often feature industry experts who provide valuable commentary on current trends, ethical dilemmas, and the intersection of marketing with finance and other departments. The format emphasizes practical advice and lessons learned from real-world experiences, making it a must-listen for marketing professionals see... more

Where can I find podcast stats for CMO Confidential?

Rephonic provides a wide range of podcast stats for CMO Confidential. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to CMO Confidential and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does CMO Confidential get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for CMO Confidential, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for CMO Confidential?

Rephonic provides comprehensive predictive audience data for CMO Confidential, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does CMO Confidential have?

To see how many followers or subscribers CMO Confidential has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to CMO Confidential?

These podcasts share a similar audience with CMO Confidential:

1. The CMO Podcast
2. The Artificial Intelligence Show
3. Bold Names
4. Prof G Markets
5. The Journal.

How many episodes of CMO Confidential are there?

CMO Confidential launched 3 years ago and published 140 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact CMO Confidential?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for CMO Confidential?

Rephonic pulls ratings and reviews for CMO Confidential from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for CMO Confidential?

Rephonic provides full transcripts for episodes of CMO Confidential. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on CMO Confidential?

Recent guests on CMO Confidential include:

1. Abhay Parasnis
2. Richard Sanderson
3. Dwight Hutchins
4. Shiv Singh
5. Dan McCarthy
6. Scott Lindquist
7. Tom Goodwin
8. David Aaker

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days