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Marketing
B2B Marketing
AI In Marketing
Artificial Intelligence
Consumer Behavior
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Digital Marketing
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Marketing Leadership
Digital Transformation
2024 Presidential Election
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Customer Experience
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Personal Branding
CMO Role Design
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Misalignment Of CMO Roles

Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market?

The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite.

We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through.

Hosted by Mike ... more

PublishesWeeklyEpisodes169Founded3 years ago
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ManagementBusinessMarketing

Listen to this Podcast

Artwork for CMO Confidential

Latest Episodes

A CMO Confidential Interview with Mike Kaput, the Chief Content Officer at SmarterX and Marketing AI Institute and co-host of "The Artificial Intelligence Show."

Mike shares research across 2000 companies regarding AI adoption and highlights the gap... more

YouTube

A CMO Confidential Interview with Kim Whitler, professor at the University of Virginia Darden School of Business, board member and former GM and CMO.

Kim shares recent research which details why the largest and best companies often get dragged into ... more

YouTube

A CMO Confidential Interview with Jean English, CMO of CoreWeave, formerly the CMO of Juniper Networks, Armis, Palo Alto Networks and NetApp.

Jean discusses the dynamics driving the voracious demand for computing power, why cloud infrastructure matt... more

YouTube

A CMO Confidential Interview with Joe Perello, the founder of PROPS, a creator marketing technology platform, formerly the first CMO of New York City under Michael Bloomberg.

Joe shares his take on why consumer brand trust is declining, how viewers ... more

YouTube

Key Facts

Accepts Guests
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People also subscribe to these shows.

The CMO Podcast
The CMO PodcastvYve & Jim Stengel
The Artificial Intelligence Show
The Artificial Intelligence ShowPaul Roetzer and Mike Kaput

Recent Guests

Kim Whitler
Professor at University of Virginia Darden School of Business; former CMO
University of Virginia Darden School of Business
Episode: Kim Whitler | Why Are Executives Engaging in Activism That Creates Business Risk?
Jean English
Chief Marketing Officer at CoreWeave
CoreWeave
Episode: Jean English | The AI Marketing Battle: A View from the Front Lines
Joe Perello
Founder of Props, a performance-based creator marketing platform; former CMO of New York City under Michael Bloomberg
Props; New York City (former CMO)
Episode: Joe Perello | The Credibility Challenge – Thoughts on Authenticity in an Artificial Marketplace
Dave Penski
CEO of Publicis Media (Publicis Groupe), former COO at Publicis Groupe
Publicis Groupe
Episode: Dave Penski | Publicis Groupe | Media in the Age of AI | Part 1
Megan Lally
CEO and co-owner of High Dive
High Dive
Episode: Megan Lally | CEO, Highdive | What Your Agency Wants to Tell You But Won't
Nicolas Chidiac
Chief Strategy Officer, Razorfish
Razorfish
Episode: Nic Chidiac | Razorfish | Your Customers Aren’t as Loyal as You Think They Are - The Fragile Nature of Loyalty
Bill Zengel
B2B Business-to-Business Practice Leader at the Association of National Advertisers
Association of National Advertisers
Episode: Bill Zengel | ANA | The Confident B2B Marketer - Are You One of the Few?
Pete Imwalle
Former CEO of RPA, with over 32 years of experience in the advertising industry.
RPA
Episode: Pete Imwalle | Former CEO, RPA | Agency Economics in the Age of AI
James Shira
Global CIO and Global CISO of PwC, previously Group Chief Information Security Officer at Zurich Insurance.
PwC
Episode: James Shira | What Your CIO Wants to Tell You But Won't | Principal, Global CIO and Global CISO, PwC

Host

Mike Linton
Host of CMO Confidential

Reviews

4.8 out of 5 stars from 46 ratings
  • Good

    Good

    Apple Podcasts
    5
    Jake11144
    United Statesa year ago
  • The CMO who has seen it all!

    I have known Mike for a number of years since we started at P&G in brand management. He is an outstanding marketing leader who is great to work with always eager to learn. It has been a real pleasure to see him develop his podcast. I am sure his listeners who are marketers are benefiting from all the wisdom and best practices his guests are sharing. Go Mike go!

    Apple Podcasts
    5
    Kip Knight
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Honest, candid discussions with real-world examples and budget context.
Thoughtful, practical takeaways for CMOs and marketers.
Strong guest variety, especially on AI and marketing strategy.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Kim Whitler | Why Are Executives Engaging in Activism That Creates Business Risk?
Q: Tell us about the study and motivation behind it?
The study maps 14 sources of pressure on executives, showing internal and external forces shaping decisions about sociopolitical activism; it emphasizes that risk varies by organizational level and that companies should understand who is pressuring whom and why.
Kim Whitler | Why Are Executives Engaging in Activism That Creates Business Risk?
Q: Today's topic, why are executives engaging in activism that creates business risk?
Whitler explains that activism can be beneficial when it aligns with core capabilities and broad consumer reach, but it becomes risky when it shifts brand positioning or excludes large parts of the audience; decisions should be framed by the potential impact on the brand and long-term value.
Rishad Tobaccowala | A Futurist Talks About What's Next for Marketers and Agencies
Q: One prediction for what happens before the end of 2026.
There will be significant consolidation or realignment among major holding companies; the industry will shrink or restructure as agencies adapt to AI-driven productivity and new models.
Rishad Tobaccowala | A Futurist Talks About What's Next for Marketers and Agencies
Q: Tell us about that while we're on this topic of AI, humaneness, and related things.
Humans, aliens (answer engines), and replicants (agents) will coexist in the workforce, forcing organizations to rethink who they market to and how they operate internally.
Rishad Tobaccowala | A Futurist Talks About What's Next for Marketers and Agencies
Q: First question, just tell us your view of what's happening in the marketplace writ large.
The marketing ecosystem is moving beyond traditional silos toward cross-functional, AI-enabled orchestration where the department boundaries blur and outcomes drive the structure of the organization.

Audience Metrics

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Frequently Asked Questions About CMO Confidential

What is CMO Confidential about and what kind of topics does it cover?

A leadership-focused show that centers on the CMO perspective, exploring the pressures, trade-offs, and decision-making required to allocate multi-million marketing budgets, manage large teams, and shepherd ideas from concept to market. Across episodes, listeners hear from senior marketing leaders, agency veterans, and industry researchers about topics like activism risk, AI in marketing, authenticity, pricing and economics, and the evolving role of marketing leadership in an AI-enabled world. The conversations tend to blend practical frameworks, real-world case studies, and forward-looking insights on governance, measurement, and team design. Noteworthy aspects include high-profile guest perspectives on AI, credibility, loyalty, and the bu... more

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Which podcasts are similar to CMO Confidential?

These podcasts share a similar audience with CMO Confidential:

1. The CMO Podcast
2. Masters of Scale
3. Marketing Against The Grain
4. Uncensored CMO
5. The Artificial Intelligence Show

How many episodes of CMO Confidential are there?

CMO Confidential launched 3 years ago and published 169 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on CMO Confidential?

Recent guests on CMO Confidential include:

1. Kim Whitler
2. Jean English
3. Joe Perello
4. Dave Penski
5. Megan Lally
6. Nicolas Chidiac
7. Bill Zengel
8. Pete Imwalle

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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