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Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market?

The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite.

We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through.

Hosted by Mike ... more

PublishesWeeklyEpisodes180Founded4 years ago
Number of ListenersCategories
ManagementBusinessMarketing

Listen to this Podcast

Artwork for CMO Confidential

Latest Episodes

A CMO Confidential Interview with Kristin Wozniak, Chief Growth Officer and Data Officer at Cosmo5, formerly SVP Analytics and Strategy at Cossette Media.

Kristin discusses why she believes many leaders have developed an unhealthy obsession with dat... more

YouTube

A CMO Confidential Interview with Maryam Banikarim, Chair of The Wall Street Journal CMO Council, Co-Founder of The Longest Table, and 5-time CMO.

Maryam discusses how the industry is evolving, the continuing importance of data and storytelling, wh... more

YouTube

To celebrate our 175th episode, we sit down with Neal Mann, CEO and Co-Founder of NOAN (an AI-native fact layer business), formerly the Global Head of Transformation at Anomaly and News Corp journalist. Neal shares his thoughts on what it takes to cr... more

YouTube

A CMO Confidential Interview with Dr. Ed Dobbles, Founder of Dobbles.AI and former VP of Analytics and Insights at Diageo, H&R Block, and SUPERVALU. Ed discusses the evolution of analytics from the Almanac to BI to Generative Analytics and explains h... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

The CMO Podcast
The CMO PodcastvYve & Jim Stengel
WSJ What’s News
WSJ What’s NewsThe Wall Street Journal
AI Explored
AI ExploredMichael Stelzner, Social Media Examiner—AI marketing

Recent Guests

Maryam Banikarim
Four-time CMO; former marketing leader at Nextdoor, Hyatt Hotels, Gannett, Univision, NBCUniversal; chair of WSJ CMO Council
Nextdoor; Hyatt Hotels; Gannett; Univision; NBCUniversal; Wall Street Journal CMO Council
Episode: Maryam Banikarim | What CMO's Talk About Behind Closed Doors
Neal Mann
CEO of NOAN, AI platform founder
NOAN
Episode: Neal Mann | AI Agents as Teammates - Are You Really Ready to Work Together?
Ed Dobbles
Doctorate in Marketing Analytics; former VP of Advanced Analytics at Diageo, Analytics and Pricing at H&R Block, and Research and Analytics at Supervalu
Various leading consumer brands (Diageo, H&R Block, Supervalu)
Episode: Dr. Ed Dobbles | Research and Analytics in an AI World
Brent Rivard
CEO of Geezer Creative; former CMO of Internova Travel
Geezer Creative; Internova Travel
Episode: Brent Rivard | Why Are So Many Marketers Ignoring the $8.3 Trillion Market Hiding in Plain Sight?
Aarron Spinley
Co-founder of the Field Bell Institute, author of The Customering Method
Field Bell Institute
Episode: Aarron Spinley | The Concept of Customering - Is Technology Overwhelming the Customer Experience?
Rob Ward
Co-founder and General Partner at Meritech Capital
Meritech Capital
Episode: Rob Ward | A Top Venture Capitalist Analyzes the AI Landscape
Drew Pinto
EVP and Chief Revenue and Technology Officer at Marriott International
Marriott International
Episode: Drew Pinto | Time to Think About Architecture
David Bray
Distinguished fellow and chair of the accelerator with the Alfred Lee Loomis Innovation Council at the Henry L. Stimson Center; non-resident distinguished fellow at the Business Executives for National Security
Henry L. Stimson Center; Business Executives for National Security
Episode: Dr. David Bray | Managing the Geopolitical Landscape
Joe Gagliese
Co-founder and co-CEO of Viral Nation
Viral Nation
Episode: Joe Gagliese | What Does Social First Even Mean & Is It Right For You?

Host

Mike Linton
Host of CMO Confidential

Reviews

4.8 out of 5 stars from 46 ratings
  • Good

    Good

    Apple Podcasts
    5
    Jake11144
    United States2 years ago
  • The CMO who has seen it all!

    I have known Mike for a number of years since we started at P&G in brand management. He is an outstanding marketing leader who is great to work with always eager to learn. It has been a real pleasure to see him develop his podcast. I am sure his listeners who are marketers are benefiting from all the wisdom and best practices his guests are sharing. Go Mike go!

    Apple Podcasts
    5
    Kip Knight
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Honest, candid discussions with real-world examples and budget context.
Thoughtful, practical takeaways for CMOs and marketers.
Strong guest variety, especially on AI and marketing strategy.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Maryam Banikarim | What CMO's Talk About Behind Closed Doors
Q: Can you share a funny story or practical advice from your career?
Maryam recounted the origin story of The Longest Table and the surprising growth from 500 to over 2,000 participants, highlighting how ownership and storytelling ignite community-led initiatives that scale beyond initial ideas.
Maryam Banikarim | What CMO's Talk About Behind Closed Doors
Q: If you could go back in time to your first CMO role and give yourself advice, what would you tell yourself?
Understand the business deeply, know the levers that drive growth, and remember that marketing is a tool to drive money, not an end in itself; across roles, the core is to connect emotionally and translate data into revenue.
Maryam Banikarim | What CMO's Talk About Behind Closed Doors
Q: Tell me what you're seeing behind closed doors?
There is increasing questioning among CMOs about whether they want the job, how the role will evolve, and how tech and data awareness are changing leadership expectations, with many considering pivots to roles like Chief Growth Officer or Chief Commercial Officer.
Neal Mann | AI Agents as Teammates - Are You Really Ready to Work Together?
Q: What are practical tips for onboarding and scaling AI agents across a marketing organization?
Start with onboarding the agent as you would a new hire, define use cases, provide solid, structured information about the company, and set up multi-step workflows. Emphasize clarity in instructions to prevent breakdowns and ensure editors or humans-in-the-loop review critical outputs.
Neal Mann | AI Agents as Teammates - Are You Really Ready to Work Together?
Q: How should a company start structuring its data and brand concepts to support AI agents?
Begin with a clear structure: a single brand positioning, mission/vision, and consistent data concepts. Create a fact layer that AI can reference, extract key elements from documents, verify them, and expose them via an API so agents can operate reliably across departments.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
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Age Range
Household Income
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Frequently Asked Questions About CMO Confidential

What is CMO Confidential about and what kind of topics does it cover?

A leadership-focused show that centers on the CMO perspective, exploring the pressures, trade-offs, and decision-making required to allocate multi-million marketing budgets, manage large teams, and shepherd ideas from concept to market. Across episodes, listeners hear from senior marketing leaders, agency veterans, and industry researchers about topics like activism risk, AI in marketing, authenticity, pricing and economics, and the evolving role of marketing leadership in an AI-enabled world. The conversations tend to blend practical frameworks, real-world case studies, and forward-looking insights on governance, measurement, and team design. Noteworthy aspects include high-profile guest perspectives on AI, credibility, loyalty, and the bu... more

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Which podcasts are similar to CMO Confidential?

These podcasts share a similar audience with CMO Confidential:

1. The CMO Podcast
2. WSJ What’s News
3. Planet Money
4. AI Explored
5. How Leaders Lead with David Novak

How many episodes of CMO Confidential are there?

CMO Confidential launched 4 years ago and published 180 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact CMO Confidential?

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What guests have appeared on CMO Confidential?

Recent guests on CMO Confidential include:

1. Maryam Banikarim
2. Neal Mann
3. Ed Dobbles
4. Brent Rivard
5. Aarron Spinley
6. Rob Ward
7. Drew Pinto
8. David Bray

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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