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B2B Marketing
Marketing
Marketing Strategy
Finance
Executive Job Market
Peloton
Leadership
Private Equity
Chief Marketing Officer
Collaboration
CMO Recruitment
Marketing Leadership
Customer Loyalty
Marketing Strategies
Marketing Chaos
Marketing Principles
Marketing Valuation
Brand Value Chain
Digital Marketing
Consumerization

Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market?

The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite.

We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through.

Hosted by Mike ... more

PublishesWeeklyEpisodes112Founded2 years ago
Number of ListenersCategories
BusinessMarketingManagement

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Artwork for CMO Confidential

Latest Episodes

A CMO Confidential Interview with John Rudaizky, EY Chief Brand & Marketing Officer, who previously held leadership positions at WPP, J. Walter Thompson, and Saatchi & Saatchi. John discusses the concept of confidence including how to market it to cl... more

YouTube

A CMO Confidential Interview with Rishad Tobaccowala, former Publicis Groupe Strategy & Growth Officer, speaker, author, and podcast host of "What's Next." Rishad discusses the media, data, and technology scale benefits driving agency consolidation, ... more

YouTube

A CMO Confidential Interview with Rishad Tobaccowala, former Publicis Groupe Strategy & Growth Officer, speaker, author, and podcast host of "What's Next." Rishad discusses the media, data, and technology scale benefits driving agency consolidation, ... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
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Number of Listeners
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People also subscribe to these shows.

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Recent Guests

Rishad Tobaccowala
Former Chief Strategist and Growth Officer of Publicis Group, best-selling author, in-demand speaker, and host of the podcast What's Next.
Episode: Rishad Tobaccowala | The Omnicom IPG Merger - What it Means & What's Next | Part 1
Joe Tripodi
Former CMO of Coca-Cola, Mastercard, and other major brands with extensive marketing leadership experience.
Episode: Joe Tripodi | Lessons Learned From a Storied Marketing Career | Former CMO Coca-Cola, Mastercard
Richard Sanderson
Leader of marketing, communications and sales practice at Spencer Stuart
Spencer Stuart
Episode: Richard Sanderson | A Rapid Evolution in the Marketplace - The Spencer Stuart 2025 CMO Study
David Wiser
Global Marketing and Sales Practice Leader at ZRG Partners
ZRG Partners
Episode: ZRG Partners| The Top 5 Mistakes CEOs and Boards Make When Hiring CMOs| Kate Bullis and David Wiser
Gary Briggs
Former marketing executive at major companies including PayPal, eBay, Motorola, and Facebook.
Etsy and Petco board member
Episode: Gary Briggs | Marketing Observations and Lessons Learned From the 2024 Presidential Election
Gabrielle Kessler
SVP of Brand Experience and Production at We Are Social
We Are Social
Episode: Gabrielle Kessler | SVP Brand Experience, We Are Social | A Primer on Experiential Marketing
Josh Golden
CMO of Quad and creator of Eureka and Three Things.
Quad
Episode: Josh Golden | Vulnerability & Personal Branding - Two 2-Edged Swords | CMO Confidential
Dr. Daniel McCarthy
Recently became a fully-tenured professor at the University of Maryland
University of Maryland
Episode: Prof Daniel McCarthy | Door Dash and Food Delivery - The Case For Building a Subscription Model
Kip Knight
Founder of CMO Coaches and former CMO of Taco Bell
CMO Coaches
Episode: Kip Knight | Putting the Chief in CMO - Being Good at Marketing Isn't Enough | CMO Confidential

Host

Mike Linton
Former Chief Marketing Officer at Best Buy, eBay, and Farmers Insurance. Host with extensive experience in brand management and executive marketing roles.

Reviews

4.8 out of 5 stars from 35 ratings
  • Good

    Good

    Apple Podcasts
    5
    Jake11144
    United States4 months ago
  • The CMO who has seen it all!

    I have known Mike for a number of years since we started at P&G in brand management. He is an outstanding marketing leader who is great to work with always eager to learn. It has been a real pleasure to see him develop his podcast. I am sure his listeners who are marketers are benefiting from all the wisdom and best practices his guests are sharing. Go Mike go!

    Apple Podcasts
    5
    Kip Knight
    United States10 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many reviews highlight the depth of knowledge that Mike Linton brings to the discussions, making complex topics accessible and engaging.
Listeners appreciate the practical insights and real-world experiences shared by guests, which are particularly valuable for marketing professionals.
The podcast is recognized for its high-quality content and relevance to modern marketing challenges, with guests who are well-respected in their fields.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Rishad Tobaccowala | The Omnicom IPG Merger - What it Means & What's Next | Part 2
Q: What predictions do you have for the industry by the end of 2025?
The ecosystem of service businesses will change more rapidly, with an emphasis on AI and addressing talent dissatisfaction.
Richard Sanderson | A Rapid Evolution in the Marketplace - The Spencer Stuart 2025 CMO Study
Q: What should people be working on now from a skill set development perspective for future CMO roles?
Leadership and strategic vision are crucial, along with the ability to adapt to new marketing landscapes and the integration of skills required in evolving roles like Chief Growth Officer.
Richard Sanderson | A Rapid Evolution in the Marketplace - The Spencer Stuart 2025 CMO Study
Q: How is marketing leadership manifesting itself differently when companies don't have a CMO?
Marketing leadership is still present, but it may be structured differently, such as centralized or decentralized roles across business units, rather than having a standalone CMO.
Richard Sanderson | A Rapid Evolution in the Marketplace - The Spencer Stuart 2025 CMO Study
Q: What are the pressures that are causing the title change and the absorption of functions into the CMO role?
There is a trend towards roles evolving, with many companies adopting broader titles like Chief Customer Officer or Chief Revenue Officer, indicating a shift in how marketing is viewed within organizations.
Joe Tripodi | Lessons Learned From a Storied Marketing Career | Former CMO Coca-Cola, Mastercard
Q: What recommendation would you give CMOs on how to manage AI and new tools?
Understand emerging trends and build awareness of how they can be integrated into your marketing strategy.

Audience Metrics

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Listeners per Episode
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Frequently Asked Questions About CMO Confidential

What is CMO Confidential about and what kind of topics does it cover?

Focusing on the realities and challenges faced by Chief Marketing Officers, this podcast explores the intricacies of managing large marketing budgets and the pressure associated with high-level decision-making. It features conversations with seasoned marketing professionals who share insights on leadership, strategy, and the evolving landscape of marketing in various industries. Notable episodes touch on topics such as market integration, organizational dynamics, and the lessons learned from significant campaigns and decisions made in the marketing sphere. The discussions often highlight the need for adaptability and rapid decision-making in a fast-paced market environment, offering listeners practical takeaways and unique perspectives.

Where can I find podcast stats for CMO Confidential?

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How many listeners does CMO Confidential get?

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What are the audience demographics for CMO Confidential?

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How many subscribers and views does CMO Confidential have?

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Which podcasts are similar to CMO Confidential?

These podcasts share a similar audience with CMO Confidential:

1. The CMO Podcast
2. AI Explored
3. The Digital Marketing Podcast
4. The Daily Stoic
5. The GaryVee Audio Experience

How many episodes of CMO Confidential are there?

CMO Confidential launched 2 years ago and published 112 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact CMO Confidential?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for CMO Confidential?

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What guests have appeared on CMO Confidential?

Recent guests on CMO Confidential include:

1. Rishad Tobaccowala
2. Joe Tripodi
3. Richard Sanderson
4. David Wiser
5. Gary Briggs
6. Gabrielle Kessler
7. Josh Golden
8. Dr. Daniel McCarthy

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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