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Artwork for CMO Confidential
B2B Marketing
Marketing
Marketing Strategy
Finance
Executive Job Market
Peloton
Leadership
Private Equity
Chief Marketing Officer
Collaboration
Marketing Leadership
CMO Recruitment
Customer Loyalty
Marketing Strategies
Marketing Chaos
Marketing Principles
Brand Value Chain
Marketing Valuation
Digital Marketing
Technology Industry

Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market?

The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite.

We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through.

Hosted by Mike ... more

PublishesWeeklyEpisodes149Founded3 years ago
Number of ListenersCategories
BusinessMarketingManagement

Listen to this Podcast

Artwork for CMO Confidential

Latest Episodes

"Marketing at Meta - The View From the Eye of the Storm"

A CMO Confidential Interview with Alex Schultz, the Meta CMO and VP of Analytics, and author of Click Here: The Art & Science of Digital Marketing and Advertising. Alex details why he believes... more

A CMO Confidential Interview with DJ Patil, Great Point Ventures investor and former U.S. Chief Data Scientist in the Obama Administration. DJ discusses why AI adoption is "lumpy" like unbaked cake mix, the difference between large models and focused... more

YouTube

A CMO Confidential interview with Dick Satterfield, the founder of Satterfield Rezenbrink Search and former P&G sales leader. Dick discusses career management under the framework of "successful and happy" and outlines why you should constantly be th... more

YouTube

A CMO Confidential Interview with Kate Bullis and David Wiser, Managing Partners and Global Marketing Practice Leaders for ZRG Partners. Kate and David translate their extensive search experience to classify common mistakes into "movie themes" and sh... more

YouTube

Key Facts

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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

DJ Patil
Former Chief Data Scientist for the USA and expert in AI and data science
Berkeley
Episode: DJ Patil | An Update From the Front Lines of AI - A Perspective From Spock on the Bridge
Dick Satterfield
Founder of Satterfield Rezenbrink Associates, specializes in C-level searches and career advice, former Procter & Gamble sales manager.
Satterfield Rezenbrink Associates
Episode: Dick Satterfield | Could I, Would I, Should I Leave? - A Career Management Discussion
Michael Treff
CEO of Code and Theory, an agency that combines creatives with engineers.
Code and Theory
Episode: Michael Treff, CEO Code and Theory | B2B Marketing - The Year in Review & the Year Ahead
Kip Knight
Founder of CMO Coaches and former CMO of Taco Bell
CMO Coaches
Episode: Brand U - Building Your Personal Brand as a Marketing Leader | Kip Knight | CMO Coaches Founder
Abhay Parasnis
Founder and CEO of Typeface, former CTO and CPO of Adobe
Typeface
Episode: Solving the AI Cold Start Problem - Managing the C-Suite & Culture Gaps | Abhay Parasnis
Dwight Hutchins
Senior Partner and Managing Director at Boston Consulting Group, Adjunct Professor at Northwestern.
Boston Consulting Group
Episode: The Fine Art of Reducing Marketing Expense in an AI World | Dwight Hutchins |Boston Consulting Group
Shiv Singh
CEO of Savvy Matters, former CMO of LendingTree, and author of Marketing with AI for Dummies
Savvy Matters
Episode: Shiv Singh | CEO Savvy Matters | Why Cannes Can't - Things That Aren't Covered at the Big Soiree
Dan McCarthy
Professor at the University of Maryland and expert in statistical methodology for marketing problems
University of Maryland
Episode: Dan McCarthy | Professor - University of MD | The Unfairness & Disparate Impact of Privacy Policy
Scott Lindquist
CFO of CNA Financial and former CFO of Farmers
CNA Financial
Episode: Scott Lindquist | What Your CFO Wants To Tell You, But Won't

Host

Mike Linton
Host of CMO Confidential, former Chief Marketing Officer of Best Buy, eBay, and Farmers Insurance, and involved in various marketing leadership roles.

Reviews

4.8 out of 5 stars from 43 ratings
  • Good

    Good

    Apple Podcasts
    5
    Jake11144
    United Statesa year ago
  • The CMO who has seen it all!

    I have known Mike for a number of years since we started at P&G in brand management. He is an outstanding marketing leader who is great to work with always eager to learn. It has been a real pleasure to see him develop his podcast. I am sure his listeners who are marketers are benefiting from all the wisdom and best practices his guests are sharing. Go Mike go!

    Apple Podcasts
    5
    Kip Knight
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host's background and experience provide valuable context to each discussion.
Listeners appreciate the insights and wisdom shared from industry experts.
The focus on current trends and personal branding resonates well with marketing professionals.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

DJ Patil | An Update From the Front Lines of AI - A Perspective From Spock on the Bridge
Q: Where are we really in the AI adoption curve?
Patil describes the current phase as uneven, with some areas of AI experiencing rapid advances while others lag behind. He likens the state of AI to lumpy cake batter, suggesting that we are still in the early stages of integration and acceptance.
Dick Satterfield | Could I, Would I, Should I Leave? - A Career Management Discussion
Q: What advice do you have about accepting counter offers?
Counter offers are generally not effective as they indicate your willingness to leave, which changes perceptions.
Dick Satterfield | Could I, Would I, Should I Leave? - A Career Management Discussion
Q: What should you consider when you get an offer?
Assess whether you're poised to succeed in the new role and if it aligns with your strengths.
Dick Satterfield | Could I, Would I, Should I Leave? - A Career Management Discussion
Q: How do you have time for job search while working?
You need to make time, dedicating 30 minutes a day to the process can create options.
Dick Satterfield | Could I, Would I, Should I Leave? - A Career Management Discussion
Q: What does it mean when leaving would disrupt your family situation?
It means leaving might impact your family's stability, such as location or commuting issues.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About CMO Confidential

What is CMO Confidential about and what kind of topics does it cover?

The content focuses on the challenges and experiences faced by Chief Marketing Officers (CMOs) and other marketing leaders as they navigate the complexities of their roles. A wide range of topics is discussed, including the evolving landscape of marketing, the significant impact of artificial intelligence, personal branding, and negotiations regarding compensation. The series features insights from industry veterans and experts, providing a wealth of knowledge on effective marketing strategies and leadership techniques. Unique episodes explore pressing issues such as the intersection of AI and marketing, making it particularly relevant for current and aspiring marketing professionals seeking to adapt in a rapidly changing environment.

Where can I find podcast stats for CMO Confidential?

Rephonic provides a wide range of podcast stats for CMO Confidential. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to CMO Confidential and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does CMO Confidential get?

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What are the audience demographics for CMO Confidential?

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How many subscribers and views does CMO Confidential have?

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Which podcasts are similar to CMO Confidential?

These podcasts share a similar audience with CMO Confidential:

1. The Prof G Pod with Scott Galloway
2. Uncensored CMO
3. Pivot
4. The AI Daily Brief: Artificial Intelligence News and Analysis
5. Freakonomics Radio

How many episodes of CMO Confidential are there?

CMO Confidential launched 3 years ago and published 149 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact CMO Confidential?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for CMO Confidential?

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How do I access podcast episode transcripts for CMO Confidential?

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What guests have appeared on CMO Confidential?

Recent guests on CMO Confidential include:

1. DJ Patil
2. Dick Satterfield
3. Michael Treff
4. Kip Knight
5. Abhay Parasnis
6. Dwight Hutchins
7. Shiv Singh
8. Dan McCarthy

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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