
Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market?
The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite.
We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through.
Hosted by Mike ... more
| Publishes | Weekly | Episodes | 158 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | ManagementBusinessMarketing | |||

A CMO Confidential Interview with Megan Lally, the CEO and Co-Owner of Highdive, an agency which has created more than 10 Super Bowl ads. Megan explains why you shouldn't separate brand building from AI, the risk of optimization overwhelming strategy... more
A CMO Confidential Interview with Richard Sanderson, the Marketing, Sales and Communications Practice Leader at Spencer Stuart. Richard's topline - Shorter Tenures, Brighter Futures - with tenure stable at 4.1 years, nearly 2/3 of CMO's moving for si... more
"Your Customers Aren't as Loyal as You Think They Are - The Fragile Nature of Loyalty"
A CMO Confidential Interview with Nicolas Chidiac, Chief Strategy Officer of Razorfish, formerly Chief Strategy Officer of Rokkan and EVP/Head of Planning at Leo ... more
A CMO Confidential Interview with Bill Zengel, B2B Practice Leader and SVP of the Association of National Advertisers (ANA). Bill explains how there's nearly $2 trillion in hidden brand value in the B2B space, how to become one of the 39% of B2B mark... more
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I have known Mike for a number of years since we started at P&G in brand management. He is an outstanding marketing leader who is great to work with always eager to learn. It has been a real pleasure to see him develop his podcast. I am sure his listeners who are marketers are benefiting from all the wisdom and best practices his guests are sharing. Go Mike go!
Key themes from listener reviews, highlighting what works and what could be improved about the show.
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Listeners, social reach, demographics and more for this podcast.
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This program tends to feature senior marketing leaders and tech-forward guests who discuss how to allocate and optimize large marketing budgets, build high-performance marketing teams, and navigate evolving tech landscapes like AI and data analytics. Episodes frequently explore the realities of CMO life, agency economics, talent and leadership, and the changing dynamics of B2B and brand strategy, often with actionable takeaways on measurement, ROI, and organizational alignment. Notable strengths include a guest mix of practitioners, recruiters, and AI/tech experts, plus practical career and leadership insights that are likely useful for listeners aiming to shape or influence marketing at scale. A distinctive angle is tying everyday marketin... more
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CMO Confidential launched 3 years ago and published 158 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on CMO Confidential include:
1. Nicolas Chidiac
2. Bill Zengel
3. Tom Goodwin
4. Pete Imwalle
5. James Shira
6. Alex Schultz
7. DJ Patil
8. Dick Satterfield
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