Rephonic
Artwork for CMO Confidential
B2B Marketing
Marketing
Marketing Strategy
Finance
Executive Job Market
Peloton
Leadership
Private Equity
Chief Marketing Officer
Collaboration
CMO Recruitment
Marketing Leadership
Customer Loyalty
Marketing Strategies
Marketing Chaos
Marketing Principles
Marketing Valuation
Brand Value Chain
Digital Marketing
Consumerization

Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market?

The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite.

We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through.

Hosted by Mike ... more

PublishesWeeklyEpisodes133Founded3 years ago
Number of ListenersCategories
BusinessMarketingManagement

Listen to this Podcast

Artwork for CMO Confidential

Latest Episodes

A CMO Confidential Interview with Kate Bullis and David Wiser, Managing Partners and Global Marketing Practice Leaders for ZRG Partners. Kate and David translate their extensive search experience into a pre-game, game time, and post game look at the... more

YouTube

A CMO Confidential Interview with Shiv Singh, CEO of Savvy Matters, former CMO of Lending Tree and author of AI For Dummies and The 5 Marketing Truths You Won't See at Cannes. Shiv shares why he believes AI is killing marketing jobs, how the CMO Role... more

YouTube

A CMO Confidential Interview with Dr. Dan McCarthy, Professor of Marketing at Maryland and leading practitioner of Customer Lifetime Value. Dan shares insights from his privacy research based on Apple's "App Tracking Transparency" (ATT) initiative co... more

YouTube

CMO Confidential — “What Your CFO Wants to Tell You (But Won’t)” with CNA CFO Scott Lindquist

What does a great CFO really think about marketing? Mike Linton sits down with Scott Lindquist—CFO of CNA Financial and former long-time CFO of Farmers—to ... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

The CMO Podcast
The CMO PodcastvYve & Jim Stengel
WSJ Tech News Briefing
WSJ Tech News BriefingThe Wall Street Journal
HBR IdeaCast
HBR IdeaCastHarvard Business Review

Recent Guests

Shiv Singh
CEO of Savvy Matters, former CMO of LendingTree, and author of Marketing with AI for Dummies
Savvy Matters
Episode: Shiv Singh | CEO Savvy Matters | Why Cannes Can't - Things That Aren't Covered at the Big Soiree
Dan McCarthy
Professor at the University of Maryland and expert in statistical methodology for marketing problems
University of Maryland
Episode: Dan McCarthy | Professor - University of MD | The Unfairness & Disparate Impact of Privacy Policy
Scott Lindquist
CFO of CNA Financial and former CFO of Farmers
CNA Financial
Episode: Scott Lindquist | What Your CFO Wants To Tell You, But Won't
Tom Goodwin
Prominent speaker and author of Digital Darwinism
Nowism
Episode: Tom Goodwin | If You Dropped the Best Marketers of the 1950's Into Today's Environment, How Would They Do?
David Aaker
Professor Emeritus at the Haas School of Business and Vice Chair of Prophet, author of over 14 books on marketing and branding.
Prophet
Episode: David Aaker | Vice Chair, Prophet | Why is Brand Value Still Not a Generally Accepted Principle?
Auren Hoffman
CEO of SafeGraph, entrepreneur, and big data expert
SafeGraph
Episode: Auren Hoffman | Why Vendor Management Is A Skill You Need to Master Now | Chairman SafeGraph, Former LiveRamp CEO
Dan Salkey
Co-founder and strategy partner of Small World, focused on creating entertainment-first brands.
Small World
Episode: Dan Salkey | Small World | Merging Marketing & Entertainment - Is It Right For Your Business?
Nancie McDonnell Ruder
CEO of Noetic Consulting, a firm specializing in brand management
Noetic Consulting
Episode: Nancie McDonnell Ruder | CEO, Noetic Consulting | You're Brought In to Fix the Brand - Now What?
Eugene Soltes
Professor at Harvard Business School
Harvard Business School
Episode: Eugene Soltes | Harvard | Managing the Gray Area - The Fine Line Between Puffery & Lying | Part 2

Host

Mike Linton
Former Chief Marketing Officer with extensive experience leading marketing for major brands. He shares unique insights based on his diverse background in brand management and corporate marketing leadership roles.

Reviews

4.8 out of 5 stars from 40 ratings
  • Good

    Good

    Apple Podcasts
    5
    Jake11144
    United States9 months ago
  • The CMO who has seen it all!

    I have known Mike for a number of years since we started at P&G in brand management. He is an outstanding marketing leader who is great to work with always eager to learn. It has been a real pleasure to see him develop his podcast. I am sure his listeners who are marketers are benefiting from all the wisdom and best practices his guests are sharing. Go Mike go!

    Apple Podcasts
    5
    Kip Knight
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

There is consistent praise for the interesting discussions that encompass both strategic and operational aspects of marketing.
Reviewers highlight the host's background and expertise, viewing it as a significant asset in the depth of the content provided.
Listeners appreciate the practical marketing insights shared by experienced CMOs and experts.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Dan McCarthy | Professor - University of MD | The Unfairness & Disparate Impact of Privacy Policy
Q: What are the effects of Apple's App Tracking Transparency policy on businesses?
The policy has significantly hurt smaller businesses more than larger companies, leading to an average 37% drop in effectiveness for Facebook ads and over 60% revenue decline for small companies.
Kim Whitler | Colonel Mustard in the Study With the Job Spec How Poor Design Shortens CMO Lifespans
Q: Kim, let's talk about this recently published work on Chief Marketing Officer role design.
Kim explains her research on CMO role design, emphasizing the complexity of the role and the importance of proper alignment between responsibilities and the experience of the CMO.
David Aaker | Vice Chair, Prophet | Why is Brand Value Still Not a Generally Accepted Principle?
Q: Why do some CFOs and CEOs recognize the value of famous brands but not apply the same principles to their companies?
Despite acknowledging iconic brands, many corporate leaders remain skeptical about the long-term value of branding for their own companies, often due to a focus on immediate profits and short-term solutions.
David Aaker | Vice Chair, Prophet | Why is Brand Value Still Not a Generally Accepted Principle?
Q: What are the biggest mistakes today's marketers are making?
Many marketers fail to appreciate that brands are built in collaboration with other brands and often overlook the importance of brand loyalty and the interconnectedness of brand strategies.
Dr. Joel Shapiro | Northwestern | The Grocery Prediction Case - It's Not Just About the Data
Q: What should our listeners take away from all this?
Recognize that data needs to be meaningful and actionable, and ensure transparent communication with decision-makers to help them trust the data presented.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About CMO Confidential

What is CMO Confidential about and what kind of topics does it cover?

Focusing on the intricacies and challenges faced by Chief Marketing Officers (CMOs), this podcast provides insights into the marketing world from the perspective of experienced leaders. With a host who has held multiple significant marketing positions, the episodes typically cover crucial themes such as effective hiring practices, the evolving role of technology in marketing strategies, and navigating corporate dynamics. Discussions often feature industry experts who provide valuable commentary on current trends, ethical dilemmas, and the intersection of marketing with finance and other departments. The format emphasizes practical advice and lessons learned from real-world experiences, making it a must-listen for marketing professionals see... more

Where can I find podcast stats for CMO Confidential?

Rephonic provides a wide range of podcast stats for CMO Confidential. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to CMO Confidential and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does CMO Confidential get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for CMO Confidential, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for CMO Confidential?

Rephonic provides comprehensive predictive audience data for CMO Confidential, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does CMO Confidential have?

To see how many followers or subscribers CMO Confidential has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to CMO Confidential?

These podcasts share a similar audience with CMO Confidential:

1. The CMO Podcast
2. The CEO’s Guide to Marketing 
3. Masters of Scale
4. WSJ Tech News Briefing
5. HBR IdeaCast

How many episodes of CMO Confidential are there?

CMO Confidential launched 3 years ago and published 133 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact CMO Confidential?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for CMO Confidential?

Rephonic pulls ratings and reviews for CMO Confidential from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for CMO Confidential?

Rephonic provides full transcripts for episodes of CMO Confidential. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on CMO Confidential?

Recent guests on CMO Confidential include:

1. Shiv Singh
2. Dan McCarthy
3. Scott Lindquist
4. Tom Goodwin
5. David Aaker
6. Auren Hoffman
7. Dan Salkey
8. Nancie McDonnell Ruder

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days