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Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market?

The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite.

We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through.

Hosted by Mike ... more

PublishesWeeklyEpisodes175Founded3 years ago
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MarketingManagementBusiness

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Artwork for CMO Confidential

Latest Episodes

A CMO Confidential Interview With Aarron Spinley, Director at the Field Bell Institute and Author of "The Customering Method."

Aarron discusses his belief that customer management deserves its own discipline as part of marketing, that understanding ... more

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This week on CMO Confidential, we are revisiting one of our favorite conversations with Rob Ward from January of 2026.

A CMO Confidential Interview with Rob Ward, co-founder and General Partner of Meritech Capital, a top Silicon Valley venture firm.... more

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A CMO Confidential Interview with Michael Treff, the CEO of Code and Theory. Michael shares his belief that the ambiguity in markets is here to stay, why traditional B2B playbooks aren't working like they used to, and why this is the "dawn of a new e... more

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A CMO Confidential Interview with Drew Pinto, EVP and Chief Revenue and Technology Officer of Marriott International. Drew discusses the concept that architecture and data should be viewed as a means to an end, methods for assessing legacy systems, a... more

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Recent Guests

Drew Pinto
EVP and Chief Revenue and Technology Officer at Marriott International
Marriott International
Episode: Drew Pinto | Time to Think About Architecture
David Bray
Distinguished fellow and chair of the accelerator with the Alfred Lee Loomis Innovation Council at the Henry L. Stimson Center; non-resident distinguished fellow at the Business Executives for National Security
Henry L. Stimson Center; Business Executives for National Security
Episode: Dr. David Bray | Managing the Geopolitical Landscape
Joe Gagliese
Co-founder and co-CEO of Viral Nation
Viral Nation
Episode: Joe Gagliese | What Does Social First Even Mean & Is It Right For You?
Mike Kaput
Chief Content Officer, Marketing AI Institute; host of the Artificial Intelligence Show
Marketing AI Institute
Episode: Mike Kaput | Structuring Your Company for AI - An Update From the Front Lines
Kim Whitler
Professor at University of Virginia Darden School of Business; former CMO
University of Virginia Darden School of Business
Episode: Kim Whitler | Why Are Executives Engaging in Activism That Creates Business Risk?
Jean English
Chief Marketing Officer at CoreWeave
CoreWeave
Episode: Jean English | The AI Marketing Battle: A View from the Front Lines
Joe Perello
Founder of Props, a performance-based creator marketing platform; former CMO of New York City under Michael Bloomberg
Props; New York City (former CMO)
Episode: Joe Perello | The Credibility Challenge – Thoughts on Authenticity in an Artificial Marketplace
Dave Penski
A guest described as an economist-like advisor to clients
Publicis Groupe
Episode: Dave Penski | Publicis Groupe | Media in the Age of AI: PART 2
Megan Lally
CEO and co-owner of High Dive
High Dive
Episode: Megan Lally | CEO, Highdive | What Your Agency Wants to Tell You But Won't

Host

Mike Linton
Host of CMO Confidential

Reviews

4.8 out of 5 stars from 45 ratings
  • Good

    Good

    Apple Podcasts
    5
    Jake11144
    United States2 years ago
  • The CMO who has seen it all!

    I have known Mike for a number of years since we started at P&G in brand management. He is an outstanding marketing leader who is great to work with always eager to learn. It has been a real pleasure to see him develop his podcast. I am sure his listeners who are marketers are benefiting from all the wisdom and best practices his guests are sharing. Go Mike go!

    Apple Podcasts
    5
    Kip Knight
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Honest, candid discussions with real-world examples and budget context.
Thoughtful, practical takeaways for CMOs and marketers.
Strong guest variety, especially on AI and marketing strategy.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Drew Pinto | Time to Think About Architecture
Q: What is your rule about not going rogue when evaluating new ideas or vendor solutions?
Always bring the idea with the problem you're trying to solve, involve the right stakeholders, and avoid going rogue by ensuring executives understand the business problem and potential pathways before selecting a vendor or solution.
Drew Pinto | Time to Think About Architecture
Q: What is the practical guidance on build versus buy when you're a large organisation with multiple brands?
Treat commodity components as something to buy and focus on assembling them to create a differentiated customer experience; keep a balance by retaining a core assembly layer and keeping a small, skilled team to adapt configurations quickly without losing strategic control.
Drew Pinto | Time to Think About Architecture
Q: And Drew, how do I assess this architecture and data readiness without drowning in use cases?
Start with fundamental questions about the data you actually have, map where it sits, and understand how accessible it is across channels; use those findings to assess gaps and determine where the architecture should focus, rather than chasing every new use case.
Dr. David Bray | Managing the Geopolitical Landscape
Q: What practical steps should CMOs take to prepare for this new reality?
Build in contingency plans for supply chain disruptions, upgrade governance to include geopolitical risk, develop signal networks for early warnings, and foster diverse, dissenting perspectives to avoid groupthink.
Dr. David Bray | Managing the Geopolitical Landscape
Q: First question: why should business leaders care about geopolitics in the first place?
Because technological revolutions are redistributing power globally, creating ripple effects on markets, trust, and supply chains, so leaders must understand the larger context to protect and grow their businesses.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About CMO Confidential

What is CMO Confidential about and what kind of topics does it cover?

A leadership-focused show that centers on the CMO perspective, exploring the pressures, trade-offs, and decision-making required to allocate multi-million marketing budgets, manage large teams, and shepherd ideas from concept to market. Across episodes, listeners hear from senior marketing leaders, agency veterans, and industry researchers about topics like activism risk, AI in marketing, authenticity, pricing and economics, and the evolving role of marketing leadership in an AI-enabled world. The conversations tend to blend practical frameworks, real-world case studies, and forward-looking insights on governance, measurement, and team design. Noteworthy aspects include high-profile guest perspectives on AI, credibility, loyalty, and the bu... more

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Which podcasts are similar to CMO Confidential?

These podcasts share a similar audience with CMO Confidential:

1. The CMO Podcast
2. HBR On Leadership
3. Uncensored CMO
4. ReThinking
5. Masters of Scale

How many episodes of CMO Confidential are there?

CMO Confidential launched 3 years ago and published 175 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on CMO Confidential?

Recent guests on CMO Confidential include:

1. Drew Pinto
2. David Bray
3. Joe Gagliese
4. Mike Kaput
5. Kim Whitler
6. Jean English
7. Joe Perello
8. Dave Penski

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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