Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market?
The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite.
We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through.
Hosted by Mike ... more
Publishes | Weekly | Episodes | 133 | Founded | 3 years ago |
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Number of Listeners | Categories | BusinessMarketingManagement |
A CMO Confidential Interview with Kate Bullis and David Wiser, Managing Partners and Global Marketing Practice Leaders for ZRG Partners. Kate and David translate their extensive search experience into a pre-game, game time, and post game look at the... more
A CMO Confidential Interview with Shiv Singh, CEO of Savvy Matters, former CMO of Lending Tree and author of AI For Dummies and The 5 Marketing Truths You Won't See at Cannes. Shiv shares why he believes AI is killing marketing jobs, how the CMO Role... more
A CMO Confidential Interview with Dr. Dan McCarthy, Professor of Marketing at Maryland and leading practitioner of Customer Lifetime Value. Dan shares insights from his privacy research based on Apple's "App Tracking Transparency" (ATT) initiative co... more
CMO Confidential — “What Your CFO Wants to Tell You (But Won’t)” with CNA CFO Scott Lindquist
What does a great CFO really think about marketing? Mike Linton sits down with Scott Lindquist—CFO of CNA Financial and former long-time CFO of Farmers—to ... more
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I have known Mike for a number of years since we started at P&G in brand management. He is an outstanding marketing leader who is great to work with always eager to learn. It has been a real pleasure to see him develop his podcast. I am sure his listeners who are marketers are benefiting from all the wisdom and best practices his guests are sharing. Go Mike go!
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Focusing on the intricacies and challenges faced by Chief Marketing Officers (CMOs), this podcast provides insights into the marketing world from the perspective of experienced leaders. With a host who has held multiple significant marketing positions, the episodes typically cover crucial themes such as effective hiring practices, the evolving role of technology in marketing strategies, and navigating corporate dynamics. Discussions often feature industry experts who provide valuable commentary on current trends, ethical dilemmas, and the intersection of marketing with finance and other departments. The format emphasizes practical advice and lessons learned from real-world experiences, making it a must-listen for marketing professionals see... more
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These podcasts share a similar audience with CMO Confidential:
1. The CMO Podcast
2. The CEO’s Guide to Marketing
3. Masters of Scale
4. WSJ Tech News Briefing
5. HBR IdeaCast
CMO Confidential launched 3 years ago and published 133 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on CMO Confidential include:
1. Shiv Singh
2. Dan McCarthy
3. Scott Lindquist
4. Tom Goodwin
5. David Aaker
6. Auren Hoffman
7. Dan Salkey
8. Nancie McDonnell Ruder
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