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Artwork for Voices of Search // A Search Engine Optimization

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

I Hear Everything
SEO
Search Engine Optimization
Artificial Intelligence
Previsible
AI Search
Content Marketing
Local SEO
Reddit
Google
Digital Marketing
Email Marketing
Chatgpt
Generative AI
Organic Growth
Large Language Models
B2B Buyer Behavior
Enterprise SEO
Goodrx
E-Commerce
Answer Engine Optimization

Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.

PublishesDailyEpisodes1876Founded8 years ago
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MarketingBusinessTechnology

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Artwork for Voices of Search // A Search Engine Optimization

Latest Episodes

Enterprise retailers index only 40-50% of their product pages. Joe Doran, Chief Product Officer at Botify, breaks down why heavy JavaScript rendering and fragmented product data leave nearly half of retail catalogs invisible to Google and AI crawlers... more

Enterprise retailers index only 40-50% of their product pages. Joe Doran, Chief Product Officer at Botify, explains why exploding product portfolios and JavaScript-heavy PDPs leave nearly half of enterprise catalogs invisible to Googlebot and emergin... more

Enterprise retailers index only 40-50% of their product pages. Joe Doran, Chief Product Officer at Botify, breaks down why LLM crawlers—decades behind Googlebot in sophistication—struggle to render JavaScript-heavy PDPs and confirmation-crawl product... more

Enterprise retailers index only 40-50% of their product pages. Joe Doran, Chief Product Officer at Botify, breaks down why indexation—not content quality or page speed—remains the most overlooked lever for organic revenue in commerce. He covers the c... more

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Recent Guests

Joe Doran
Chief Product Officer at Botify
Botify
Episode: How AI Search Is Reshaping Retail Media and Discovery
Joy Hawkins
Owner and president of Sterling Sky
Sterling Sky
Episode: What data should businesses really be showing on their website?
Fern Halper
Founder of the AI Foundations Group and VP/ Senior Research Director for Advanced Analytics at TDWI
AI Foundations Group; TDWI
Episode: Why Many Companies still aren’t Ready for AI Adoption
David J. Ebner
President and founder of Chatter and Content Workshop
Chatter; Content Workshop
Episode: One content marketing tactic that still works as well today as it did ten years ago
Sophie Logan
Community and Editorial Manager at Brighton and Hero Conference
Brighton and Hero Conference
Episode: One thing conference attendees want less of in 2026
Danny Goodwin
Editorial Director of Search Engine Land and SMX
Search Engine Land; SMX
Episode: SMX’s Future of Search Predictions
Paul Andre de Vera
Founder at Answer Engine Optimization; former enterprise SEO leader
Answer Engine Optimization (AEO) / aeo.so
Episode: Rebuilding Your Career After a Layoff in SEO
Jennifer Doty
Speaker, Author, and Executive Mentor with a background in leadership mindset and career reinvention
Former Fortune 100 VP; Independent advisory practice
Episode: The biggest mistake leaders are making as their companies integrate AI
Liza Adams
AI Advisor and Go-To-Market Strategist at Growth Path Partners
Growth Path Partners
Episode: This should be redesigned immediately with AI

Hosts

Tyson Stockton
Host of Voices of Search with ties to the Voices of Search network.
Jordan Cooney
Host of Voices of Search, engages with guests on SEO and content strategy.

Reviews

4.1 out of 5 stars from 133 ratings
  • Must Listen

    The best Podcast on all relevant digital marketing things out there in my mind. I really enjoy listening & learn with each episode. Keep them coming 🙏

    Apple Podcasts
    5
    Yoesotro
    Germany3 months ago
  • What happened?

    What the heck happened to this podcast? It used to have substantial episodes with great insight, now it’s superficial takes delivered in 3 minute sound bites? Bring back the old format.

    Apple Podcasts
    2
    txmvermil
    United States6 months ago
  • Great SEO show!

    I listen to Voices of Search regularly and enjoy the episodes - particularly because they’re insightful but not too long. 20/30 minutes is ideal for me!

    Apple Podcasts
    5
    Gus Pelogia
    Ireland2 years ago
  • Too long, too often, too much wasted time

    There is some SEO content and news of value here and it was fine when it posted daily 12 minute posts I could forgive it’s bloat. Now it’s often 25/30 minutes with additional ads.

    Here’s how I listen to this. 2x speed. Skip the first 3.5 minutes which is all intro and ads. They sneak ‘one minute’ of ads halfway through at random. It is always 2 minutes so I skip 2 minutes and if I miss the start of the next question I mumble ‘we’ll that’s on you’. Then it ends with 2.5 minutes left. Can’t tell... more

    Apple Podcasts
    2
    I do not like this now 245
    United States3 years ago
  • Great pod

    Some of the best SEO advice you’ll find from people who have actually done it!

    Apple Podcasts
    5
    NoGoogleLogin
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Broad expertise and actionable SEO insights with real-world applications.
The format is strong for staying up-to-date on evolving AI and search dynamics.
Guests are high-caliber and bring practical frameworks for ROI.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

How AI Search Is Reshaping Retail Media and Discovery
Q: What's changing in commerce and e-commerce with AI search and agentic systems?
AI search is surrounding consumers with additional context and enabling advanced product discovery and personalization, which changes the buyer journey from a pure search to a more exploratory, context-driven experience.
Is the quality of traffic different today for local businesses?
Q: Is the quality of traffic different today than it was in the past for local businesses?
Joy explains that the traditional rank-and-rent approach has declined in popularity, with more emphasis now on targeting specific, high-potential opportunities and adapting to AI-driven and paid visibility changes.
What data should businesses really be showing on their website?
Q: What should business owners be asking when it comes to ensuring that they are sharing the right data throughout their experiences on their websites or other platforms?
Joy Hawkins emphasizes the importance of confirming location data accuracy for service-area businesses, ensuring clear signals to search engines about where the business operates, and avoiding misleading or inconsistent data across listings and websites to improve local rankings.
Why Many Companies still aren’t Ready for AI Adoption
Q: What one thing should companies focus on over the next 12 months?
Get out of experimentation mode and choose a concrete production-ready use case to scale, while building the necessary foundations to support enterprise deployment and governance.
Why Many Companies still aren’t Ready for AI Adoption
Q: What foundational issue should companies fix before scaling AI?
The data foundation must come first; AI is only as trustworthy as the data it runs on, so focus on data ingestion, quality, governance, and giving AI meaningful business context to avoid production issues.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

A practical, business-focused show that explores how search, content, and AI intersect to drive measurable revenue. Conversations frequently center on fundamentals of SEO, ROI-driven strategies, and how to operationalize AI-enabled search within cross-functional teams. Episodes feature experienced guests from leading SEO and marketing firms, real client examples, and sponsor-backed frameworks that listeners can apply to client work or in-house programs. Noteworthy is the consistent emphasis on strategy-first execution, transparent measurement, and cross-disciplinary collaboration to lift visibility beyond simple rankings.

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. Marketing Against The Grain
2. Marketing School - Digital Marketing and Online Marketing Tips
3. Morning Brew Daily
4. The Artificial Intelligence Show
5. The Daily

How many episodes of this podcast are there?

this podcast launched 8 years ago and published 1876 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Joe Doran
2. Joy Hawkins
3. Fern Halper
4. David J. Ebner
5. Sophie Logan
6. Danny Goodwin
7. Paul Andre de Vera
8. Jennifer Doty

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