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Artwork for Voices of Search // A Search Engine Optimization

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

I Hear Everything
SEO
Search Engine Optimization
Artificial Intelligence
Previsible
AI Search
Content Marketing
Google
Local SEO
B2B Buyer Behavior
AI In SEO
Organic Growth
Goodrx
AI In Search
Enterprise SEO
Noble
LLM Optimization
Large Language Models
Searchpilot
Botify
AI Visibility

Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.

PublishesDailyEpisodes1930Founded8 years ago
Number of ListenersCategories
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Artwork for Voices of Search // A Search Engine Optimization

Latest Episodes

Enterprise SEO teams can turn first-party data into better search results.

Venkata Pagadala is AI Product Manager for Search at AT&T, where he works on agentic AI for enterprise SEO.

The conversation covers how enterprise teams use their own data t... more

Paywalled education filters out talent before hiring begins. Venkata Pagadala, AI Product Manager for Search at AT&T, argues that financial barriers to learning hide capable candidates from employers. He defines work as a profit-sharing exchange of h... more

Teams solve classification problems manually, then repeat the same work. Venkata Pagadala, AI Product Manager for Search at AT&T, builds agentic AI systems for enterprise SEO. He covers documenting each solved problem in structured systems such as Ob... more

SEO, AEO, and GEO now compete as labels for the same enterprise discipline. Venkata Pagadala, AI Product Manager for Search at AT&T, leads agentic AI work for enterprise search. The conversation covers turning first-party data into deeper consumer un... more

Key Facts

Accepts Guests
Accepts Sponsors
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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Kaspar Szymanski
Senior Director at Search Brothers
Search Brothers
Episode: If a site was negatively impacted from the Google August 26 Spam update what should they start doing immediately?
Siiri Lee
Senior Director, Global Direct-to-Consumer at Manscaped
Manscaped
Episode: The biggest organizational barrier preventing brands from succeeding in AI search
Siri Lee
Senior Director, Global Direct Consumer at Manscape
Manscape
Episode: Who owns AI discovery?
Alex Sherman
Co-Founder and CEO at Bluefish AI
Bluefish AI
Episode: Will structured product feeds become more or less important to AI search?
Silvia Oviedo-Lopez
Co-founder and CEO of Blomma
Blomma
Episode: One mistake companies make when introducing AI to their organization
Silvia Oviedo LĂłpez
co-founder and CEO of Blomma
Blomma
Episode: How will AI transform entry level roles?
Jason Lax
Senior SEO and AI Expert at SAP
SAP
Episode: In five years will we still be talking about SEO rankings?
Tasia Custode
Founder and CEO of Brio Media
Brio Media
Episode: The prediction about search that turned out to be right
Jenna Hannon
Founder and CEO at Hatter
Hatter
Episode: What AEO strategies are not working today?

Hosts

Tyson Stockton
Host of Voices of Search podcast (multi-episode host), with a focus on SEO, attribution, and ecommerce strategy.
Jordan Cooney
Host of Voices of Search, involved in episodes covering SEO, product content, and local search topics.
Fern Halper
Founder of the AI Foundations Group; VP and Senior Research Director for Advanced Analytics at TDWI/TWI, frequently discusses AI readiness and analytics.

Reviews

4.1 out of 5 stars from 134 ratings
  • Must Listen

    The best Podcast on all relevant digital marketing things out there in my mind. I really enjoy listening & learn with each episode. Keep them coming 🙏

    Apple Podcasts
    5
    Yoesotro
    Germany5 months ago
  • What happened?

    What the heck happened to this podcast? It used to have substantial episodes with great insight, now it’s superficial takes delivered in 3 minute sound bites? Bring back the old format.

    Apple Podcasts
    2
    txmvermil
    United States9 months ago
  • Great SEO show!

    I listen to Voices of Search regularly and enjoy the episodes - particularly because they’re insightful but not too long. 20/30 minutes is ideal for me!

    Apple Podcasts
    5
    Gus Pelogia
    Ireland2 years ago
  • Too long, too often, too much wasted time

    There is some SEO content and news of value here and it was fine when it posted daily 12 minute posts I could forgive it’s bloat. Now it’s often 25/30 minutes with additional ads.

    Here’s how I listen to this. 2x speed. Skip the first 3.5 minutes which is all intro and ads. They sneak ‘one minute’ of ads halfway through at random. It is always 2 minutes so I skip 2 minutes and if I miss the start of the next question I mumble ‘we’ll that’s on you’. Then it ends with 2.5 minutes left. Can’t tell... more

    Apple Podcasts
    2
    I do not like this now 245
    United States3 years ago
  • Great pod

    Some of the best SEO advice you’ll find from people who have actually done it!

    Apple Podcasts
    5
    NoGoogleLogin
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Mix of enterprise-focused and local SEO perspectives supports broad appeal.
Guests provide practical strategies rather than theory.
High-quality, actionable SEO insights with365-depth guests.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

What's the most common warning sign that a website is at risk of a Google manual action?
Q: What's the most common warning signal that a website is at risk of a potential Google manual action?
The guest explains that there is no definitive red-light warning in Google Search Console; signals like increased crawling in specific sections can be misleading and are not reliable on their own for predicting a manual action, so a broader, multi-factor SEO review is necessary.
If a site was negatively impacted from the Google August 26 Spam update what should they start doing immediately?
Q: If a website was negatively impacted from Google's August 26 spam update, what should they start doing immediately?
Start by saving and preserving server logs to analyze how the site is interacting with bots and visitors, which helps identify the root cause of traffic and ranking changes before moving on to more invasive fixes.
Does using AI to create SEO content at scale increase your risk of a Google penalty?
Q: Does using AI to create SEO content at scale increase your risk of a penalty?
The guest explains that yes, risk can increase if AI-generated content lacks human editorial oversight and quality, but proper strategy, governance, and human review can mitigate penalties when content aligns with user intent and search engine guidelines.
Onsite vs offsite as AI search continues to drive change
Q: Should SEO efforts prioritize on-site or off-site activities given AI-driven changes in search?
Based on data, off-site signals may be gaining importance, but a balanced, foundation-based approach across both on-site and off-site is recommended to keep initiatives aligned.
Onsite vs offsite as AI search continues to drive change
Q: Who owns AI Discovery and how is ownership affecting SEO teams across the organization?
The host frames the question and the guest explains that governance and cross-functional collaboration are key as AI-driven discovery becomes more central to strategy, with ownership distributed across teams rather than a single group.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The show centers on practical SEO, content marketing, and analytics for ecommerce and local businesses, with a strong emphasis on measurement, attribution, and the evolving role of AI in discovery and indexing. Episodes routinely feature senior product, analytics, and marketing leaders who share real-world lessons on data-driven SEO programs, on-page and technical optimization, and cross-functional collaboration across marketing, product, and engineering. A recurring thread is how to separate signal from hype in AI-enabled searching, how to manage non-human traffic, and how to harmonize content, feeds, and infrastructure to sustain organic growth. Noteworthy is the mix of enterprise-focused topics (infrastructure, feeds, attribution) with l... more

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These podcasts share a similar audience with this podcast:

1. Social Media Marketing Podcast
2. AI Explored
3. Marketing Against The Grain
4. Big Technology Podcast
5. Hard Fork

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this podcast launched 8 years ago and published 1930 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Kaspar Szymanski
2. Siiri Lee
3. Siri Lee
4. Alex Sherman
5. Silvia Oviedo-Lopez
6. Silvia Oviedo LĂłpez
7. Jason Lax
8. Tasia Custode

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