Rephonic
Artwork for Voices of Search // A Search Engine Optimization

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

I Hear Everything
SEO
Search Engine Optimization
Artificial Intelligence
Previsible
AI Search
Content Marketing
Google
Local SEO
Reddit
Generative AI
Organic Growth
Chatgpt
B2B Buyer Behavior
Goodrx
Answer Engine Optimization
Noble
Enterprise SEO
AI In SEO
LLM Optimization
AI Discovery

Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.

PublishesDailyEpisodes1905Founded8 years ago
Number of ListenersCategories
MarketingBusinessTechnology

Listen to this Podcast

Artwork for Voices of Search // A Search Engine Optimization

Latest Episodes

Marketers routinely misjudge which AI platforms their actual audience uses. Jason Lax, senior SEO and AI expert at SAP with nearly two decades in search now leading AEO and GEO strategy, argues platform prioritization should never be assumption-drive... more

76% of marketers still treat AI search as a separate content channel. Jason Lax, senior SEO and AI expert at SAP, argues this misconception is costing enterprise teams their competitive edge as he transitions his nearly two-decade SEO practice into A... more

Rankings no longer predict whether buyers choose your brand. Jason Lax, senior SEO and AI expert at SAP, has spent nearly two decades building the company's global organic program and now leads its shift into AEO and GEO across dozens of markets. He ... more

Google's shift toward "agentic everything" will redefine how search assistants act on users' behalf. Tasia Custode, founder and CEO of Brio Media, breaks down her post-Google I/O predictions on where agentic search is headed next. She outlines how ag... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

AI Explored
AI ExploredMichael Stelzner, Social Media Examiner—AI marketing
Social Media Marketing Podcast
Social Media Marketing PodcastMichael Stelzner, Social Media Examiner
Hard Fork
Hard ForkThe New York Times

Recent Guests

Tasia Custode
Founder and CEO of Brio Media
Brio Media
Episode: One Google Workspace feature everyone underuses
Jenna Hannon
Founder and CEO at Hatter
Hatter
Episode: Separating AEO Expertise From Search Marketing Hype
Lucas Tieleman
CEO and co-founder of Optiversal
Optiversal
Episode: Why AEO Starts With Better SEO Fundamentals
Chester Scott
Chief Strategy Officer at Lunio
Lunio
Episode: What's the most overrated marketing metric today?
Joe Doran
Chief Product Officer at Botify
Botify
Episode: The most overrated ecommerce SEO metric today
Joy Hawkins
Owner and president of Sterling Sky
Sterling Sky
Episode: What data should businesses really be showing on their website?
Fern Halper
Founder of the AI Foundations Group and VPN Senior Research Director for Advanced Analytics at TWI
AI Foundations Group; TWI
Episode: The biggest misconception executives have about AI readiness
David J. Ebner
President and founder of Chatter and Content Workshop
Chatter; Content Workshop
Episode: One content marketing tactic that still works as well today as it did ten years ago
Sophie Logan
Community and Editorial Manager at Brighton and Hero Conference
Brighton and Hero Conference
Episode: Why community is so important to the SEO industry

Hosts

Tyson Stockton
Host of Voices of Search podcast (multi-episode host), with a focus on SEO, attribution, and ecommerce strategy.
Jordan Cooney
Host of Voices of Search, involved in episodes covering SEO, product content, and local search topics.
Fern Halper
Founder of the AI Foundations Group; VP and Senior Research Director for Advanced Analytics at TDWI/TWI, frequently discusses AI readiness and analytics.

Reviews

4.1 out of 5 stars from 134 ratings
  • Must Listen

    The best Podcast on all relevant digital marketing things out there in my mind. I really enjoy listening & learn with each episode. Keep them coming 🙏

    Apple Podcasts
    5
    Yoesotro
    Germany4 months ago
  • What happened?

    What the heck happened to this podcast? It used to have substantial episodes with great insight, now it’s superficial takes delivered in 3 minute sound bites? Bring back the old format.

    Apple Podcasts
    2
    txmvermil
    United States8 months ago
  • Great SEO show!

    I listen to Voices of Search regularly and enjoy the episodes - particularly because they’re insightful but not too long. 20/30 minutes is ideal for me!

    Apple Podcasts
    5
    Gus Pelogia
    Ireland2 years ago
  • Too long, too often, too much wasted time

    There is some SEO content and news of value here and it was fine when it posted daily 12 minute posts I could forgive it’s bloat. Now it’s often 25/30 minutes with additional ads.

    Here’s how I listen to this. 2x speed. Skip the first 3.5 minutes which is all intro and ads. They sneak ‘one minute’ of ads halfway through at random. It is always 2 minutes so I skip 2 minutes and if I miss the start of the next question I mumble ‘we’ll that’s on you’. Then it ends with 2.5 minutes left. Can’t tell... more

    Apple Podcasts
    2
    I do not like this now 245
    United States3 years ago
  • Great pod

    Some of the best SEO advice you’ll find from people who have actually done it!

    Apple Podcasts
    5
    NoGoogleLogin
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Mix of enterprise-focused and local SEO perspectives supports broad appeal.
Guests provide practical strategies rather than theory.
High-quality, actionable SEO insights with365-depth guests.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Creator advice that still resonates today
Q: What's one piece of creator advice you wish someone would have given you when you first started?
The guest emphasizes that you must pursue work you love and are passionate about, because authentic enthusiasm comes through in your work and sustains you through the inevitable grind of building content.
An SEO tactic marketers should stop doing
Q: What's one SEO tactic that you think marketers should stop doing today?
The guest argues to stop slow optimization and avoid turning keyword research into lengthy, keyword-stuffed posts; instead, focus on higher-quality content and strategic alignment, using AI and data-driven practices to create real value.
The biggest misconception about AI search today
Q: What's the biggest misconception about AI search today?
The misconception is that AI search is just like traditional search from a decade ago; in reality, it's more personalized and requires different optimization and content strategies.
How Creators Are Adapting to Google's Search Changes
Q: What piece of creator advice would you give someone starting out?
Do something you are passionate about and genuinely love, or you won't be able to sustain the effort and consistency needed to grow a channel.
How Creators Are Adapting to Google's Search Changes
Q: If you could bring back one discontinued Google product, what would it be?
Google Reader, an RSS feed aggregator, which the guest recalls fondly and notes the nostalgia around RSS tasks even as people explore summarization with AI.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The show centers on practical SEO, content marketing, and analytics for ecommerce and local businesses, with a strong emphasis on measurement, attribution, and the evolving role of AI in discovery and indexing. Episodes routinely feature senior product, analytics, and marketing leaders who share real-world lessons on data-driven SEO programs, on-page and technical optimization, and cross-functional collaboration across marketing, product, and engineering. A recurring thread is how to separate signal from hype in AI-enabled searching, how to manage non-human traffic, and how to harmonize content, feeds, and infrastructure to sustain organic growth. Noteworthy is the mix of enterprise-focused topics (infrastructure, feeds, attribution) with l... more

Where can I find podcast stats for this podcast?

Rephonic provides a wide range of podcast stats for this podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to this podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does this podcast get?

Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for this podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for this podcast?

Rephonic provides comprehensive predictive audience data for this podcast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does this podcast have?

To see how many followers or subscribers this podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. AI Explored
2. Marketing School - Digital Marketing and Online Marketing Tips
3. Marketing Against The Grain
4. Social Media Marketing Podcast
5. Hard Fork

How many episodes of this podcast are there?

this podcast launched 8 years ago and published 1905 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact this podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for this podcast?

Rephonic pulls ratings and reviews for this podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for this podcast?

Rephonic provides full transcripts for episodes of this podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Tasia Custode
2. Jenna Hannon
3. Lucas Tieleman
4. Chester Scott
5. Joe Doran
6. Joy Hawkins
7. Fern Halper
8. David J. Ebner

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days