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Artwork for Voices of Search // A Search Engine Optimization

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

I Hear Everything
SEO
Previsible
Content Quality
Ahrefs
Google
Technical SEO
Algorithm Updates
E-Commerce
Growth Marketing
Content Strategy
Artificial Intelligence
Spam Updates
Core Updates
Jellyfish
Mentoring
Turn River Capital
Keyword Research
User Experience
Quality Assurance
E-Commerce SEO

Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.

PublishesDailyEpisodes1665Founded7 years ago
Number of ListenersCategories
BusinessMarketingTechnology

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Artwork for Voices of Search // A Search Engine Optimization

Latest Episodes

Enterprise SEO teams struggle to align stakeholders during AI-driven search transformation. AJ Ghergich from Botify shares proven frameworks for managing organizational change as search evolves from traditional ranking factors to AI-first optimizatio... more

AI now represents a dominant customer consuming product content at enterprise scale. AJ Ghergich from Botify brings extensive experience helping major retailers navigate AI-driven search transformations with measurable traffic and conversion improvem... more

AI now processes 60% of search queries before users see results. AJ Ghergich from Botify brings enterprise-level insights from optimizing content for AI consumption across major e-commerce platforms. The discussion covers treating AI as an accessibil... more

Traditional rank tracking lost reliability for retail brands on September 10th, 2024. AJ Ghergich from Botify, working with the world's largest box retailers, presents data proving rank tracking signals have become too noisy to guide enterprise strat... more

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Recent Guests

Petra Kis-Herczegh
Freelance consultant and educator who just released a free enterprise SEO course.
Chameleon Journal
Episode: The Unique Challenges of Enterprise SEO
Guy Yalif
Chief Evangelist at Webflow
Webflow
Episode: Answer Engine Optimization (AEO) maturity
Tom Mansell
VP of Organic Performance at Croud
Croud
Episode: Automating SEO with Experimental Strategies That Drive Growth
Daniel Horowitz
SEO expert and representative of Informatica
Informatica
Episode: Will internal linking continue to be a core pillar in building topical authority?
Duane Forrester
Founder and CEO of Unbound Answers, an expert in digital marketing solutions
Unbound Answers
Episode: Machine trust and retrieval-based search transformation
Eddie Patzsch
Industry expert from Optimove
Optimove
Episode: One word that describes the relationship between customer data and marketing campaign success
Aimee Jurenka
SEO Strategist at SEO Sustainable, which builds strategy and workflows for the future of search.
SEO Sustainable
Episode: The AEO, SEO & GEO Debate
Kevin Indig
Independent Advisor who helps companies navigate complex SEO landscape challenges
Episode: SEO, Google AIOs & LLMs
Dina Rickman
Senior Director at GoFundMe
GoFundMe
Episode: Applying Journalistic Thinking & Principles to SEO

Hosts

Tyson Stockton
Host of the series, Tyson Stockton provides insights primarily focused on search engine optimization strategies and the technical aspects of the digital marketing landscape.
Jordan Cooney
Co-host of the series, Jordan Cooney brings a wealth of knowledge in SEO and content marketing, emphasizing actionable insights and engagement through dialogue with guests.

Reviews

4.2 out of 5 stars from 122 ratings
  • Great SEO show!

    I listen to Voices of Search regularly and enjoy the episodes - particularly because they’re insightful but not too long. 20/30 minutes is ideal for me!

    Apple Podcasts
    5
    Gus Pelogia
    Irelanda year ago
  • Too long, too often, too much wasted time

    There is some SEO content and news of value here and it was fine when it posted daily 12 minute posts I could forgive it’s bloat. Now it’s often 25/30 minutes with additional ads.

    Here’s how I listen to this. 2x speed. Skip the first 3.5 minutes which is all intro and ads. They sneak ‘one minute’ of ads halfway through at random. It is always 2 minutes so I skip 2 minutes and if I miss the start of the next question I mumble ‘we’ll that’s on you’. Then it ends with 2.5 minutes left. Can’t tell... more

    Apple Podcasts
    2
    I do not like this now 245
    United States2 years ago
  • Great pod

    Some of the best SEO advice you’ll find from people who have actually done it!

    Apple Podcasts
    5
    NoGoogleLogin
    United States2 years ago
  • Great experience as a guest!

    I recently was a guest on the Voices of Search Podcast and it was a fantastic experience. The team was highly professional, communicated clearly every step of the way and arrived on time for the podcast recording. During the recording, they asked insightful and thought-provoking questions, and also gave me an opportunity to promote my new book. The finished product was edited professionally and the podcast team did their work promoting the episode. My guest spot definitely helped drive interest ... more

    Apple Podcasts
    5
    Matthew Edgar - Elementive
    United States2 years ago
  • Brilliant podcast for all your search and SEO needs

    The quality of the content and the interviews with experts make this podcast my goto for keeping up-to-date with changes in the search optimization industry. Ben is a fantastic host that really pulls the listener into the conversations that he has with his guests.

    I was honored to be on the show and got great feedback from my community on the value of the discussions that Ben and I had.

    Apple Podcasts
    5
    Brian W. Piper
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the insightful and actionable SEO content provided in concise formats, often finding the information highly relevant to their needs.
Many praise the guest expertise and quality of discussions for keeping up-to-date with the latest trends in search optimization.
Some express concerns about overly long episodes filled with ads, preferring shorter, more focused discussions.
There is a general sentiment that the podcast offers a good balance of theory and practical strategy, making it valuable for both beginners and seasoned professionals.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The game plan for eCommerce SEO
Q: What's the one piece of advice you would give a CEO knowing that the state of enterprise SEO right now is in this area of confusion?
Executives should foster an agile and experimental environment to navigate the uncertainty in SEO.
How AI is becoming the new front door for retail
Q: What should SEOs be aware of in relation to the data challenges posed by AI?
SEOs should recognize that traditional data tracking methods may no longer provide accurate insights due to AI's impact on search behaviors and should adapt their analytics approaches accordingly.
How AI is becoming the new front door for retail
Q: How are retailers evolving to stay ahead amidst these changes?
Retailers need to rethink their strategies and focus on mapping consumer intent to ensure efficient engagement and better consumer experiences, especially as AI tools change search dynamics.
Automated SEO reporting tools will replace human analysis within the next three years?
Q: Are you buying or selling that automated SEO reporting tools will replace human analysis within the next three years?
Both Tyson and Tom are selling on the idea, emphasizing the need for human analysis to provide context.
How to prioritize your SEO investment efforts
Q: If you're working with a limited budget and you need to invest in one aspect of SEO to implement AI workflows, what would you prioritize and why?
Invest in content creation, particularly using AI for research and structuring content strategies, to increase output and effectiveness.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Age Range
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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Focusing on search engine optimization (SEO) and content marketing, the episodes feature discussions on actionable strategies that can help professionals navigate the complexities of the digital landscape. Key themes include the integration of artificial intelligence (AI) into SEO strategies, the evolving relationship between content creators and AI tools, and the necessity for SEO practitioners to adapt to changing user behaviors and technologies. Insights from industry experts shed light on various topics, making the content valuable for both seasoned marketers and those newer to the field. Unique to this content are daily episodes that are structured around weekly themes, providing listeners with a consistent and comprehensive dose of re... more

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this podcast launched 7 years ago and published 1665 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Petra Kis-Herczegh
2. Guy Yalif
3. Tom Mansell
4. Daniel Horowitz
5. Duane Forrester
6. Eddie Patzsch
7. Aimee Jurenka
8. Kevin Indig

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