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Artwork for Voices of Search // A Search Engine Optimization

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

I Hear Everything
SEO
Previsible
Content Quality
Ahrefs
Google
Technical SEO
Algorithm Updates
E-Commerce
Growth Marketing
Content Strategy
Artificial Intelligence
Spam Updates
Core Updates
Mentoring
Jellyfish
Turn River Capital
Keyword Research
User Experience
Quality Assurance
E-Commerce SEO

Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.

PublishesDailyEpisodes1778Founded8 years ago
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TechnologyBusinessMarketing

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Artwork for Voices of Search // A Search Engine Optimization

Latest Episodes

Most marketers fundamentally misunderstand AI model capabilities and limitations. Kristin Tynski, SVP of Creative and co-founder at Fractl, reveals why current approaches to AI content detection and visibility tracking are fundamentally flawed due to... more

Enterprise teams struggle to adapt SEO strategies for AI-driven search transformation. Kristin Tynski, SVP of Creative and co-founder at Fractl, shares insights from building AI-powered content workflows that deliver measurable results for major bran... more

Nearly nine in ten B2B buyers have adopted generative AI across their buying process. Jeff Reine, co-founder at Everything Machines with two decades in enterprise marketing, has built Everything Cache—a brand-side infrastructure solution that makes w... more

Nearly nine in ten B2B buyers have adopted generative AI across the buying process. Jeff Reine, co-founder at Everything Machines, brings two decades of enterprise marketing experience and has built Everything Cache—a brand-side solution that makes w... more

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Recent Guests

Kristin Tynski
SVP of Creative and co-founder at Fractl
Fractl
Episode: AI, SEO, and the Future of Search
Jeff Reine
Co-founder at Everything Machines
Everything Machines
Episode: The biggest mistake brands make when they treat LLM optimization like SEO
Jeff Reign
Co-founder at Everything Machines
Everything Machines
Episode: How LLMs Are Rewriting the B2B Discovery Journey
Chris Golec
CEO and founder of Channel99; former founder of Demandbase
Channel99
Episode: How to stay motivated to keep building
Malte Landwehr
CMO and Chief Product Officer
Peak AI
Episode: One SEO habit teams need to unlearn immediately
Steve Wunker
Managing Director at New Markets Advisors
New Markets Advisors
Episode: The biggest mistake leaders make when rolling out AI to knowledge teams
Thomas Payham
CEO and co-founder of Otterly AI
Otterly AI
Episode: Lessons from AI startup mistakes
Thomas Peham
CEO and co-founder of Otterly AI
Otterly AI
Episode: How AI search is reshaping visibility: from rankings to mentions
Patrick Stokes
SEO expert from Ahrefs
Ahrefs
Episode: Differentiating Enterprise SEO Content & Teams

Hosts

Jordan Cooney
Host of the podcast, providing insights and engaging discussions on the evolving landscape of SEO and content marketing.
Tyson Stockton
Co-host who focuses on enterprise SEO topics and building effective in-house SEO teams, and explores key industry insights with various guests.

Reviews

4.2 out of 5 stars from 130 ratings
  • What happened?

    What the heck happened to this podcast? It used to have substantial episodes with great insight, now it’s superficial takes delivered in 3 minute sound bites? Bring back the old format.

    Apple Podcasts
    2
    txmvermil
    United States2 months ago
  • Great SEO show!

    I listen to Voices of Search regularly and enjoy the episodes - particularly because they’re insightful but not too long. 20/30 minutes is ideal for me!

    Apple Podcasts
    5
    Gus Pelogia
    Ireland2 years ago
  • Too long, too often, too much wasted time

    There is some SEO content and news of value here and it was fine when it posted daily 12 minute posts I could forgive it’s bloat. Now it’s often 25/30 minutes with additional ads.

    Here’s how I listen to this. 2x speed. Skip the first 3.5 minutes which is all intro and ads. They sneak ‘one minute’ of ads halfway through at random. It is always 2 minutes so I skip 2 minutes and if I miss the start of the next question I mumble ‘we’ll that’s on you’. Then it ends with 2.5 minutes left. Can’t tell... more

    Apple Podcasts
    2
    I do not like this now 245
    United States3 years ago
  • Great pod

    Some of the best SEO advice you’ll find from people who have actually done it!

    Apple Podcasts
    5
    NoGoogleLogin
    United States3 years ago
  • Great experience as a guest!

    I recently was a guest on the Voices of Search Podcast and it was a fantastic experience. The team was highly professional, communicated clearly every step of the way and arrived on time for the podcast recording. During the recording, they asked insightful and thought-provoking questions, and also gave me an opportunity to promote my new book. The finished product was edited professionally and the podcast team did their work promoting the episode. My guest spot definitely helped drive interest ... more

    Apple Podcasts
    5
    Matthew Edgar - Elementive
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Positive feedback highlights the engaging format and ability to explain complex SEO topics clearly, making it suitable for both beginners and experts.
The podcast is recognized as a leading resource for actionable SEO advice from experienced professionals, with a reputation for quality content and expert guests.
Critiques have emerged regarding an increase in ads and perceived superficial content, with some wishing for a return to longer, more in-depth discussions.
Listeners appreciate the brevity of the episodes, with many finding them insightful and valuable without being overwhelming.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The clearest sign your content is invisible to LLM bots
Q: What is the clearest sign that a company's content is invisible to an LLM bot?
The clearest signal is poor readability, which they quantify with a readability score and an Everything Audit that analyzes universal signals, HTML signals, discovery, and how content renders for bots.
One thing every enterprise website needs to change tomorrow
Q: If you could change one thing on every enterprise website tomorrow, what would it be?
The guest suggests implementing a 'cash' version of the site optimized for search bots to improve crawlability and understanding by search engines, rather than solely focusing on the human experience.
The biggest mistake brands make when they treat LLM optimization like SEO
Q: What's the biggest mistake brands make when they treat LLM optimization like SEO?
They assume all bots behave the same way and try to optimize as if they were Googlebot, which misses the nuances of how different AI crawlers interpret content.
How LLMs Are Rewriting the B2B Discovery Journey
Q: In two years, what will B2B teams wish they had not ignored in the current LLM shift?
They will wish they had not ignored readability, caching, and the increasing emphasis on truthfulness and transparency, as these become essential in earning trust from AI-driven systems and users alike.
How LLMs Are Rewriting the B2B Discovery Journey
Q: What's the clearest sign a company's content is invisible to an LLM bot?
Low readability scores and poorly structured data signals show up as invisibility; improving readability and semantic structure helps ensure visibility to AI models.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This podcast explores the dynamic landscape of SEO and content marketing, providing insights into effective strategies and industry developments. Topics frequently discussed include AI's influence on search visibility, the evolution of SEO metrics, and innovative approaches to building high-impact SEO teams. With a blend of expert interviews and actionable advice, listeners gain valuable knowledge to improve their digital marketing efforts. The program notably emphasizes adapting to rapid technological changes and the implications of AI-driven tools and platforms, making it a unique resource for both newcomers and seasoned professionals in the marketing field.

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. Marketing Against The Grain
2. Marketing School - Digital Marketing and Online Marketing Tips
3. The Startup Ideas Podcast
4. Everyday AI Podcast – An AI and ChatGPT Podcast
5. AI Explored

How many episodes of this podcast are there?

this podcast launched 8 years ago and published 1778 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Kristin Tynski
2. Jeff Reine
3. Jeff Reign
4. Chris Golec
5. Malte Landwehr
6. Steve Wunker
7. Thomas Payham
8. Thomas Peham

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