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Artwork for Voices of Search // A Search Engine Optimization

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

I Hear Everything
SEO
Search Engine Optimization
Artificial Intelligence
AI Search
Content Marketing
Previsible
Digital Marketing
Google
Reddit
Enterprise SEO
Large Language Models
Email Marketing
Chatgpt
Generative AI
Organic Growth
B2B Buyer Behavior
Answer Engine Optimization
E-Commerce
Goodrx
Noble

Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.

PublishesDailyEpisodes1826Founded8 years ago
Number of ListenersCategories
BusinessMarketingTechnology

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Artwork for Voices of Search // A Search Engine Optimization

Latest Episodes

Third-party validation signals matter more in AI search than traditional Google rankings. Whitney Hart, Chief Strategy Officer at Avenue Z, reveals how enterprise brands must align cross-functional teams to build authentic authority that AI systems r... more

Third-party validation signals now outweigh content optimization in AI search rankings. Whitney Hart, Chief Strategy Officer at Avenue Z, reveals how enterprise brands must shift from content-centric to citation-focused SEO strategies. The discussion... more

Third-party validation signals outweigh traditional SEO optimization in AI search algorithms. Whitney Hart, Chief Strategy Officer at Avenue Z, explains how AI systems prioritize external trust indicators over self-promotional content. The discussion... more

Third-party validation now outweighs traditional SEO metrics in AI-driven search results. Whitney Hart, Chief Strategy Officer at Avenue Z, reveals how enterprise brands must shift from self-promotional content to earning external credibility signals... more

Key Facts

Accepts Guests
Accepts Sponsors
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Podcast Host
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Recent Guests

Holly Enneking
Vice President of Marketing and Markup AI
Markup AI
Episode: One big mistake companies are making with AI content
Garrett Sussman
Director of Marketing at iPollRank
iPollRank
Episode: The impact of AI Search on search behavior
Rahul Jain
CEO and co-founder at Noble
Noble
Episode: Why should somebody try Noble?
Celeste Gonzalez
SEO Testing Director at RicketyRoo; Founder of the LA SEO Meetup Group
RicketyRoo
Episode: Connecting Search and Social
Katie Moro
Director of Managed Services at Productsup
Productsup
Episode: Using SEO principles to optimize product feed visibility
Kaspar Szymanski
Senior Director at SearchBrothers and former Google Search Team member
SearchBrothers
Episode: The most important data source for enterprise SEO teams in 2026
Kristin Tynski
SVP of Creative and co-founder at Fractal
Fractal
Episode: Should review platforms be worried about their long-term relevance?
Jeff Reine
Co-founder at Everything Machines
Everything Machines
Episode: The biggest mistake brands make when they treat LLM optimization like SEO
Chris Golec
CEO and founder of Channel99; former founder of Demandbase
Channel99
Episode: How to stay motivated to keep building

Hosts

Tyson Stockton
Host of Voices of Search with ties to the Voices of Search network.
Jordan Cooney
Host of Voices of Search, engages with guests on SEO and content strategy.

Reviews

4.2 out of 5 stars from 131 ratings
  • Must Listen

    The best Podcast on all relevant digital marketing things out there in my mind. I really enjoy listening & learn with each episode. Keep them coming 🙏

    Apple Podcasts
    5
    Yoesotro
    Germany16 days ago
  • What happened?

    What the heck happened to this podcast? It used to have substantial episodes with great insight, now it’s superficial takes delivered in 3 minute sound bites? Bring back the old format.

    Apple Podcasts
    2
    txmvermil
    United States4 months ago
  • Great SEO show!

    I listen to Voices of Search regularly and enjoy the episodes - particularly because they’re insightful but not too long. 20/30 minutes is ideal for me!

    Apple Podcasts
    5
    Gus Pelogia
    Ireland2 years ago
  • Too long, too often, too much wasted time

    There is some SEO content and news of value here and it was fine when it posted daily 12 minute posts I could forgive it’s bloat. Now it’s often 25/30 minutes with additional ads.

    Here’s how I listen to this. 2x speed. Skip the first 3.5 minutes which is all intro and ads. They sneak ‘one minute’ of ads halfway through at random. It is always 2 minutes so I skip 2 minutes and if I miss the start of the next question I mumble ‘we’ll that’s on you’. Then it ends with 2.5 minutes left. Can’t tell... more

    Apple Podcasts
    2
    I do not like this now 245
    United States3 years ago
  • Great pod

    Some of the best SEO advice you’ll find from people who have actually done it!

    Apple Podcasts
    5
    NoGoogleLogin
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Broad expertise and actionable SEO insights with real-world applications.
The format is strong for staying up-to-date on evolving AI and search dynamics.
Guests are high-caliber and bring practical frameworks for ROI.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Restoring trust in AI-generated marketing content workflows
Q: What role do guardrails play in managing content quality?
Guardrails provide a concrete, checklist-based framework that ensures publish-ready content, aligns teams, and preserves brand integrity while allowing room for creativity within set boundaries.
Restoring trust in AI-generated marketing content workflows
Q: How does Markup measure content quality before publication?
We provide a readiness-to-publish score that flags issues like outdated citations, standalone snippet quality, and alignment with brand voice, helping teams decide when content is ready to go live.
Restoring trust in AI-generated marketing content workflows
Q: What is Markup AI's approach to content quality and scale?
Markup AI embeds Content Guardian Agents into existing workflows to score and rewrite content against brand voice, accuracy, and compliance, enabling faster publishing without sacrificing quality.
One big mistake companies are making with AI content
Q: What is one mistake companies are making with AI content today?
The guest argues that treating AI adoption as the finish line is a major mistake, and emphasizes that AI should be integrated as part of an ongoing content strategy rather than a one-off implementation.
One thing AI does better than human marketers
Q: What's one thing AI does better than human marketers can do today?
AI excels at scale, producing content and outputs much faster than humans and acting as a productivity companion that helps execute more tasks in a day.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

A practical, business-focused show that explores how search, content, and AI intersect to drive measurable revenue. Conversations frequently center on fundamentals of SEO, ROI-driven strategies, and how to operationalize AI-enabled search within cross-functional teams. Episodes feature experienced guests from leading SEO and marketing firms, real client examples, and sponsor-backed frameworks that listeners can apply to client work or in-house programs. Noteworthy is the consistent emphasis on strategy-first execution, transparent measurement, and cross-disciplinary collaboration to lift visibility beyond simple rankings.

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How many episodes of this podcast are there?

this podcast launched 8 years ago and published 1826 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Holly Enneking
2. Garrett Sussman
3. Rahul Jain
4. Celeste Gonzalez
5. Katie Moro
6. Kaspar Szymanski
7. Kristin Tynski
8. Jeff Reine

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