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Artwork for The Business of Fitness Podcast

The Business of Fitness Podcast

Dan Williams
Fitness Business
Fitness Side Hustles
Marketing
Exercise Physiology
Human Connection In Coaching
Chatgpt
AI In Fitness Programming
Experience Design
Client Retention
Minimal Viable Product
Hyrox
Unique Selling Proposition
Fitness Industry
Referral Networks
Time Management
Crossfit
Running Programs
Strength and Conditioning
Powerlifting
High Intensity Interval Training

Actionable ideas to build your fitness business. Presented by Fitness Business Mentor, Dan Williams.

PublishesTwice monthlyEpisodes92Founded3 years ago
Number of ListenersCategories
Health & FitnessBusiness

Listen to this Podcast

Artwork for The Business of Fitness Podcast

Latest Episodes

In this episode Dan Williams sought out nine of the most successful fitness and health business owners of 2025.

He asked each of them to share their one biggest lesson that will carry them to more success in 2026.

You'll hear from Emily McPhillip... more

In this episode, Dan is a guest on Ben Lucken's podcast, where he sits down for a really wide ranging conversation about business mindset.

Benny asks Dan about how he thinks about building a life that aligns with your own definition of success.

T... more

Summary: In this episode I explore how a professional photoshoot can transform your fitness business marketing, with practical steps to plan, capture, and use high-quality photos that attract the right clients.

5 things you'll learn: • Why profess... more

In this episode Dan Williams explores how goal dilution contributes to the identity crisis in Exercise Physiology and shares how defining what EPs don't do can help the profession stand out.

5 things you'll learn in this episode:

• Why Exercise ... more

Key Facts

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Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Jeremy Peiffer
Host of Kinetic Careers Podcast
Kinetic Careers Podcast
Episode: 85: Building a Career as an Exercise Physiologist - lessons from 20 years as an EP.
Scott Hook
Owner of Vasse Strength and Conditioning and a recognized expert in generating revenue through retail
Vasse Strength and Conditioning
Episode: 73: Multiple income streams: 9 owners share how they did it.
Bodie Webster
Owner of Intent Strength and Fitness and one of the leading fitness educators in Australia
Intent Strength and Fitness
Episode: 73: Multiple income streams: 9 owners share how they did it.
Jake Morgan
Owner of Habitual Strength and Conditioning, emphasizing income generation through retreats
Habitual Strength and Conditioning
Episode: 73: Multiple income streams: 9 owners share how they did it.
Lucia Tennant
Principal physiotherapist and founder of Formotion Physiotherapy
Formotion Physiotherapy
Episode: 73: Multiple income streams: 9 owners share how they did it.
John Quinn
Founder of Technique Strength and Fitness and developer of online courses for personal trainers
Technique Strength and Fitness
Episode: 73: Multiple income streams: 9 owners share how they did it.
Jade Webb
Co-founder of Sixty7Six Strength and Conditioning, transitioned from mechanical services to fitness
Sixty7Six Strength and Conditioning
Episode: 73: Multiple income streams: 9 owners share how they did it.
Rob Dicey
Owner of Chasing Better 24-7 Health Clubs and creator of various income streams
Chasing Better 24-7 Health Clubs
Episode: 73: Multiple income streams: 9 owners share how they did it.
Ben Luckens
Owner of Life's Peachy Fit and Life's Peachy Apparel, emphasizing smart scaling
Life's Peachy Fit
Episode: 73: Multiple income streams: 9 owners share how they did it.

Host

Dan Williams
Host and business consultant with expertise in helping fitness professionals improve their business operations and marketing strategies.

Reviews

4.9 out of 5 stars from 176 ratings
  • A must listen - Golden Nuggets

    I can’t recommend listening to this podcast and looking at the other things Dan has done. So many people are in our industry, work themselves and end up, leaving due to burning out. This is a must listen for anyone in the fitness industry.

    Apple Podcasts
    5
    Damo PrimeFit
    Australia3 years ago
  • Couldn’t recommend Dan more highly!!!!

    Dan is an extremely knowledgeable coach and business mentor. More than that he is a knowledgeable human being. This podcast emulates this and will shine the light on the parts of business that you may be overlooking or even completely missing.

    Apple Podcasts
    5
    Jake.Morgan
    Australia3 years ago
  • Elite business mentor, elite podcast

    Dan is a fitness business wizard. He is super passionate about helping fitness pro’s level up their business game and his industry knowledge is elite. Since working with Dan and implementing his strategies, my business operates more efficiently while providing even greater value to my members. Well worth the listen.

    Apple Podcasts
    5
    Angestannett
    Australia3 years ago
  • Great podcast!

    Dan is incredibly knowledgeable when it comes to all things business. This podcast displays that knowledge and is well worth the listen 👏

    Apple Podcasts
    5
    Gmaserow
    Australia3 years ago
  • More success than I imaged!

    Three years ago I practically ran my PT business into the ground and couldn’t seem to get going again.

    I’ve been working with Dan for three years now, and in that time Dan has taught me all about the ins and outs of business, we’ve build several high performing systems and I’ve gained the confidence within myself to run an incredible PT business.

    I now have a gross turnover of 180k per year, working standard hours and having a great work/life balance.

    I never knew it was possible to reach thi... more

    Apple Podcasts
    5
    Brynjamine
    Australia3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many reviews highlight the actionable advice and clear guidance provided, making it suitable for both new and established fitness professionals.
Listeners appreciate the host's vast knowledge and practical insights, which are applicable across various aspects of fitness business operations.
The emphasis on real-world strategies and maintaining a healthy work-life balance resonates well with the audience's goals.
This show is essential listening for anyone in the fitness industry, offering invaluable advice on how to avoid burnout and succeed in business.

Talking Points

Recent interactions between the hosts and their guests.

66: How she grew her business by being locally famous (strategies)
Q: Where do your clients come from?
Around 50% come from word of mouth, with a significant portion from Google searches and social media.
66: How she grew her business by being locally famous (strategies)
Q: What does it mean to be locally famous?
It refers to being recognized as the go-to person for your niche in your local area.
70: A two year waiting list - how this Exercise Pro did it.
Q: Have you changed your pricing due to the demand?
Yes, I review prices every six months based on the number of clients.
70: A two year waiting list - how this Exercise Pro did it.
Q: Did you find that having a waiting list made you more in demand?
Yes, it had both positives and negatives. While some people wanted to join the waitlist, others didn't even try due to the long wait.
70: A two year waiting list - how this Exercise Pro did it.
Q: Can you take me back to when you started that very, very quick transition?
It was a meteoric rise; I was brand new to running a business with no prior experience, and I was overwhelmed with referrals.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Business of Fitness Podcast

What is The Business of Fitness Podcast about and what kind of topics does it cover?

A range of actionable strategies and insights for building successful fitness businesses is offered through discussions focused on essential topics such as marketing, client retention, and business models. Episodes frequently highlight the importance of understanding client needs, utilizing digital marketing tactics, and developing unique selling propositions to stand out in a competitive market. With a strong emphasis on personal experiences and peer discussions within the fitness community, the content also explores innovations such as integrating technology and fostering human connections to enhance service delivery in the fitness industry. The format is structured around practical advice, industry trends, and lessons learned from season... more

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Which podcasts are similar to The Business of Fitness Podcast?

These podcasts share a similar audience with The Business of Fitness Podcast:

1. Chasing Excellence
2. TRIGGERnometry
3. Run a Profitable Gym

How many episodes of The Business of Fitness Podcast are there?

The Business of Fitness Podcast launched 3 years ago and published 92 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Business of Fitness Podcast?

Recent guests on The Business of Fitness Podcast include:

1. Jeremy Peiffer
2. Scott Hook
3. Bodie Webster
4. Jake Morgan
5. Lucia Tennant
6. John Quinn
7. Jade Webb
8. Rob Dicey

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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