
The Business of Becoming is the unapologetic podcast for women, practitioners, and coaches who are ready to build a business and a life on their own terms. Hosted by Lori Kennedy, founder of The Wellness Business Hub and a multi-seven-figure entrepreneur and coach, this show delivers real, unfiltered conversations about entrepreneurship, starting an online coaching business, financial freedom, per... more
| Publishes | Twice weekly | Episodes | 102 | Founded | 9 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessHealth & Fitness | |||

How to Make Big Business Decisions Without Letting Fear Run the Math
Lori Kennedy shares her worst case scenario decision-making process for business investments, using the real example of a 25,000 US dollar program she bought while raising two kids... more
How to Build a Six-Figure Online Business With the Four P’s
Lori Kennedy breaks down how practitioners and coaches can build a six-figure online business by starting with the foundation most people skip: a painful problem, a specific person, a propr... more
What I Would Do If I Started Over in 2027
Lori Kennedy breaks down the exact business foundations she would build from scratch if she were starting over in 2027. The episode focuses on how practitioners and coaches can get clients consistently by bu... more
Self-Doubt, Capability, and FU Energy
Lori Kennedy uses a client question about overcoming self-doubt to make a bigger point: what we often call self-doubt is usually a lack of skill, experience, or exposure. She shares how divorce, single motherhoo... more
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The first episode last week had me hooked. I guess I’m in the stage Lori is talking about and I can’t wait to hear more!
Lori, thank you! This was JUST what I needed to hear today. I’ve watched you grow your business and become the power that you are today and I’m so grateful that you’ve shared it all so openly. Again, thank you
So much inspo and great info in every episode.
I love listening to these podcasts because the information is real, tangible, relatable and very easy to listen to. So far I have listened to 6 episodes and everything discussed really resonates with me. I really enjoy the conversations and the stories that Lori and her guests share, everyone is genuine and passionate about what they do and willing to share how they got there. Just from listening to a few episodes I can say I’m already much more knowledgeable in what it takes to make an online b... more
Great listen. It’s empowering and engaging content. I really enjoy learning from Lori and guest speakers.
Key themes from listener reviews, highlighting what works and what could be improved about the show.









Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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Practical guidance for wellness practitioners, coaches, and other women building online businesses, paired with candid reflections on ambition, confidence, and personal growth. Lori Kennedy alternates structured solo teaching with conversations featuring practitioners who have grown or reshaped their businesses. Episodes often explain how to define a specific client problem, develop a distinctive program, create marketing content, and build a reliable system for attracting and enrolling clients. Personal stories about career setbacks, motherhood, burnout, and self-doubt bring the business advice back to the realities of running a life and a business at the same time. The approach is direct and framework-led, with concrete examples and an em... more
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These podcasts share a similar audience with The Business of Becoming:
1. Huberman Lab
2. The Dr. Hyman Show
3. The Proof with Simon Hill
4. The Amy Porterfield Show
5. The Diary Of A CEO with Steven Bartlett
The Business of Becoming launched 9 years ago and published 102 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on The Business of Becoming include:
1. Jenna Schiller
2. Laura Wood
3. Dr. Jordan Robertson
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