Rephonic
Artwork for The Business of Becoming
Entrepreneurship
Online Business
Lead To Client System
Online Coaching
Social Media Marketing
Five By Five Content Pillars
Content Marketing
Business Growth
Health Practitioners
Top Of Funnel Content
Middle Of Funnel Content
Perimenopause
Hair Loss
Messaging
Wow Weight Loss
Bottom Of Funnel Content
Lead Generation
Signature Client System
Investment
Alternative Health

The Business of Becoming is the unapologetic podcast for women, practitioners, and coaches who are ready to build a business and a life on their own terms. Hosted by Lori Kennedy, founder of The Wellness Business Hub and a multi-seven-figure entrepreneur and coach, this show delivers real, unfiltered conversations about entrepreneurship, starting an online coaching business, financial freedom, per... more

PublishesTwice weeklyEpisodes102Founded9 years ago
Number of ListenersCategories
BusinessHealth & Fitness

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Artwork for The Business of Becoming

Latest Episodes

How to Make Big Business Decisions Without Letting Fear Run the Math

Lori Kennedy shares her worst case scenario decision-making process for business investments, using the real example of a 25,000 US dollar program she bought while raising two kids... more

How to Build a Six-Figure Online Business With the Four P’s

Lori Kennedy breaks down how practitioners and coaches can build a six-figure online business by starting with the foundation most people skip: a painful problem, a specific person, a propr... more

What I Would Do If I Started Over in 2027

Lori Kennedy breaks down the exact business foundations she would build from scratch if she were starting over in 2027. The episode focuses on how practitioners and coaches can get clients consistently by bu... more

Self-Doubt, Capability, and FU Energy

Lori Kennedy uses a client question about overcoming self-doubt to make a bigger point: what we often call self-doubt is usually a lack of skill, experience, or exposure. She shares how divorce, single motherhoo... more

Key Facts

Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Jenna Schiller
Registered Holistic Nutritionist turned online coaching program creator
Independent coach, Zero To Clients alum
Episode: How This Nutritionist Enrolls 40 Clients A Month
Laura Wood
Operations lead at The Wellness Business Hub
The Wellness Business Hub
Episode: The 3 Business Investments I Most Regret Making (Kiss, Marry, Kill Part 1)
Dr. Jordan Robertson
A naturopathic doctor specializing in integrative medicine
The Confident Clinician and Real Integrative Medicine podcast
Episode: Hair Loss in Perimenopause: The Real Causes + What Actually Works With Dr. Jordan Robertson

Host

Lori Kennedy
Founder of The Wellness Business Hub, entrepreneur, and coach

Reviews

4.9 out of 5 stars from 438 ratings
  • Excited for more

    The first episode last week had me hooked. I guess I’m in the stage Lori is talking about and I can’t wait to hear more!

    Apple Podcasts
    5
    HealthCoachKK
    United Statesa year ago
  • D

    Lori, thank you! This was JUST what I needed to hear today. I’ve watched you grow your business and become the power that you are today and I’m so grateful that you’ve shared it all so openly. Again, thank you

    Apple Podcasts
    5
    @DaniButters
    Australiaa year ago
  • Best

    So much inspo and great info in every episode.

    Apple Podcasts
    5
    Followee+
    Canada4 years ago
  • Tangible, relatable, easy to listen to!

    I love listening to these podcasts because the information is real, tangible, relatable and very easy to listen to. So far I have listened to 6 episodes and everything discussed really resonates with me. I really enjoy the conversations and the stories that Lori and her guests share, everyone is genuine and passionate about what they do and willing to share how they got there. Just from listening to a few episodes I can say I’m already much more knowledgeable in what it takes to make an online b... more

    Apple Podcasts
    5
    TG PhysioYoga
    Canada4 years ago
  • Great listen!

    Great listen. It’s empowering and engaging content. I really enjoy learning from Lori and guest speakers.

    Apple Podcasts
    5
    Kourt542189
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners value relatable personal stories and conversations with practitioners who share their business journeys.
Reviews describe Lori as authentic, direct, grounded, and encouraging.
Listeners say the guidance is clear, easy to follow, and motivating to apply.
Listeners praise Lori's practical, actionable advice for growing wellness and online businesses.

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Talking Points

Recent interactions between the hosts and their guests.

What to Prepare For When Going All-In & How to Stay Motivated
Q: When we go all in, what should we be most prepared for?
Lori emphasizes the importance of mental and emotional regulation, financial literacy, and customer service readiness.
What to Prepare For When Going All-In & How to Stay Motivated
Q: How do you stay motivated when things are already amazing?
Lori discusses finding internal motivation by creating an up-leveled vision and exploring goals outside of business.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Business of Becoming

What is The Business of Becoming about and what kind of topics does it cover?

Practical guidance for wellness practitioners, coaches, and other women building online businesses, paired with candid reflections on ambition, confidence, and personal growth. Lori Kennedy alternates structured solo teaching with conversations featuring practitioners who have grown or reshaped their businesses. Episodes often explain how to define a specific client problem, develop a distinctive program, create marketing content, and build a reliable system for attracting and enrolling clients. Personal stories about career setbacks, motherhood, burnout, and self-doubt bring the business advice back to the realities of running a life and a business at the same time. The approach is direct and framework-led, with concrete examples and an em... more

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How many listeners does The Business of Becoming get?

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Which podcasts are similar to The Business of Becoming?

These podcasts share a similar audience with The Business of Becoming:

1. Huberman Lab
2. The Dr. Hyman Show
3. The Proof with Simon Hill
4. The Amy Porterfield Show
5. The Diary Of A CEO with Steven Bartlett

How many episodes of The Business of Becoming are there?

The Business of Becoming launched 9 years ago and published 102 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Business of Becoming?

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What guests have appeared on The Business of Becoming?

Recent guests on The Business of Becoming include:

1. Jenna Schiller
2. Laura Wood
3. Dr. Jordan Robertson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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