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The Rainmaker Podcast

Agent Rainmaker
Acquisitions
Renters' Rights Bill
Letting Agency
Agent Rainmaker
Lettings
Marketing
Artificial Intelligence
AMRP
Digital Marketing
AI In Marketing
Seminars
Webinars
Estate Agents
Real Estate Fees
AI / Automation
Vas / Outsourcing
Asset Purchase
Share Purchase
Agent Rainmaker Live
Landlords

The Rainmaker Podcast, hosted by Sally Lawson, is designed to help you grow your letting agency. With over 30 years of experience, Sally shares strategies to increase revenue, increase profit, and create automated lead generation for letting agents. As a letting agency business coach with Agent Rainmaker, Sally has helped agents add over £91,000,000 in revenue through her lettings agency training ... more

PublishesWeeklyEpisodes95Founded6 years ago
Number of ListenersCategory
Business

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Artwork for The Rainmaker Podcast

Latest Episodes

In this episode of The Rainmaker Podcast, Sally Lawson is joined by Gemma Warne from Agent Marketer to unpack the future of digital marketing, AI, and lead generation for estate and letting agents.

They discuss why so many agents are still strugglin... more

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In this episode of The Rainmaker Podcast, Sally Lawson is joined by Jonathan Jay to unpack what really creates wealth in business.

Jonathan shares the moment he realised that years of hard work running a business could never match the financial impa... more

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In this episode of The Rainmaker Podcast, Sally Lawson is joined by Sunil Popat and Laura Johnson from Family Homes to unpack the real turning point in their letting agency journey.

What started as a landlord led business built on favours, free work... more

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In this powerful panel from Agent Rainmaker LIVE, Sally Lawson is joined by members of the Agent Rainmaker community who’ve achieved extraordinary growth for very different reasons, from first-time business owners to seasoned agency leaders.

You’ll ... more

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The lettings industry is at a turning point.

Rising costs, landlords exiting the market, tighter legislation, and changing client expectations mean the old way of running a letting agency no longer works.

In this powerful session from Agent Rainm... more

In this episode of The Rainmaker Podcast, Sally Lawson is joined by Andrew Marshall, founder of AMRP in Durham, who’s built a fast-growing letting agency by doing something most agents avoid... helping landlords sell.

Andrew explains how selling ten... more

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If you want support future-proofing your agency for the Renters’ Rights Act, book a call with the team here: ⁠https://www.lettingagency.training/sales-page-336836601695207822274⁠

The Renters Rights Act is one of the biggest legal changes the letting... more

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In this episode of The Rainmaker Podcast, Sally Lawson is joined by property investor, commentator, and portfolio landlord Adam Lawrence to unpack a major shift happening quietly across the UK rental market.

Small, self-managing landlords are sellin... more

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Recent Guests

Gemma Warne
Founder, Agent Marketer
Agent Marketer
Episode: How Smart Agents Are Generating an Avalanche of Leads
Jonathan Jay
Dealmaker and founder of Dealmakers Academy, known for acquisitions and roll-ups
Dealmakers
Episode: The Real Money in Business Is in Acquisitions with Jonathan Jay
Andrew Marshall
Maester of helping landlords to sell properties; founder of AMRP
AMRP
Episode: I Make More Money Selling Landlords’ Properties Than Running a Letting Agency
Adam Lawrence
landlord, CEO of Boardroom Club, SME advisor
Boardroom Club
Episode: Why the Old-Style Landlord Is Disappearing
Ali Durrant
Letting agent with expertise in webinars
Richard James (lettings agency)
Episode: Webinars vs Seminars: The Battle for the Best Landlord Leads
David Adams
MD of Cavendish Lettings
Cavendish Lettings
Episode: Unlocking Hidden Revenue in Your Letting Agency
Dawn Bennett
Letting agency veteran with a focus on tenancy management and back-end operations
Letting Agency Team
Episode: How to Double Revenue and Get Your Life Back
Robert Love
Owner of Abbey Sales & Lettings
Abbey Sales & Lettings
Episode: How to Buy Your Competition (Without Losing Your Mind or Your Money)
Rhiannon Llewellyn
Co-owner/lead on acquisitions
Unspecified letting agency in Cornwall
Episode: How to Buy Your Competition (Without Losing Your Mind or Your Money)

Hosts

Sally Lawson
Host of The Rainmaker Podcast
Gemma Warne
From Agent Marketer, AI and marketing expert

Talking Points

Recent interactions between the hosts and their guests.

How Everyday Letting Agents Are Adding Millions to Their Businesses
Q: What revenue did you add after the first phase of optimization?
The graph starts with adding revenue via management charges and inspections, then a second phase to optimize it further, turning a smaller acquisition into a significantly larger revenue stream.
How to Double Revenue and Get Your Life Back
Q: How did you approach letting go of control and empowering your staff?
Trust in staff, clear delegation, and building a strong team culture—combined with training plans—made it possible to move from doing everything to leading a scalable organization.
How to Double Revenue and Get Your Life Back
Q: What was the big turning point for you in starting to scale your business and get out of the day-to-day?
Joining the program and being held accountable to implement systems and processes was the turning point, followed by visible financial improvements and the ability to step back from day-to-day tasks.
Why the Old-Style Landlord Is Disappearing
Q: What is the strategy now for landlords buying properties, and how is it different from 20 years ago?
The strategy has moved toward using limited companies to optimize tax and growth, with higher emphasis on corporate structures, stamp duty considerations, and the ability to scale portfolios beyond individual properties.
Why the Old-Style Landlord Is Disappearing
Q: What do you mean by the changing of the guard in landlord ownership?
Adam explains the shift from small, self-managed landlords to fewer, larger, more systemic owners, including corporate landlords and institutional players, and notes the generational and structural dynamics driving that consolidation.

Audience Metrics

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Frequently Asked Questions About The Rainmaker Podcast

What is The Rainmaker Podcast about and what kind of topics does it cover?

This show targets letting agency professionals looking to scale revenue, profits, and lead generation through systems, coaching, and community-driven growth. Across episodes, listeners are exposed to practical paths for acquisition-led expansion, service diversification beyond traditional lettings, and the use of funnels, AI, and outsourcing to drive efficiency and profitability. A distinctive element is the emphasis on real-world, multi-guest discussions from within Agent Rainmaker's ecosystem, with actionable frameworks for delegation, team restructuring, and large-scale growth. The format blends practitioner-led strategy with expert insights, often featuring live-case examples, revenue milestones, and tactical steps that listeners can im... more

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Which podcasts are similar to The Rainmaker Podcast?

These podcasts share a similar audience with The Rainmaker Podcast:

1. Letting & Estate Agent Podcast
2. The Property Podcast
3. The High Performance Podcast
4. The Diary Of A CEO with Steven Bartlett
5. The Rest Is Politics

How many episodes of The Rainmaker Podcast are there?

The Rainmaker Podcast launched 6 years ago and published 95 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Rainmaker Podcast?

Recent guests on The Rainmaker Podcast include:

1. Gemma Warne
2. Jonathan Jay
3. Andrew Marshall
4. Adam Lawrence
5. Ali Durrant
6. David Adams
7. Dawn Bennett
8. Robert Love

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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