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The Agency Insider Show

Navneet Kaushal
Semantic SEO
SEO
Google
Artificial Intelligence
AI Search
Local SEO
Radiant
Visual Semantics
Agency Acquisitions
EEAT
Linkedin
Search Engine Optimization
Topical Authority
AI Agents
Chatgpt
AI Search Optimization
Agentic Search
AI Local Pack
Niklas Buschner
Perplexity

Welcome to The Agency Insider Podcast, hosted by Navneet Kaushal, CEO of PageTraffic. Explore insider tips, strategies, and stories from the digital marketing and agency world. Each episode features conversations with industry leaders, successful entrepreneurs, and innovative thinkers, offering valuable insights and practical advice on SEO, marketing, and business growth. Whether you're an aspirin... more

PublishesTwice monthlyEpisodes101Founded2 years ago
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Artwork for The Agency Insider Show

Latest Episodes

If you spend $20,000 a month on ads, $4,000 to $6,000 of it is probably being wasted. And your ad reports will never show you where it went.

In this episode of The Agency Insider Show, I sit down with Anni Kristiina Salo, CEO of Tracklution, a serve... more

Get Your Free SEO Audit and 30 mins consultation at www.pagetraffic.com/request-quote.php

Learn how LLM optimization works and why your unique data is the key to ranking better in ChatGPT, Claude, and Gemini.

James Norquay and Navneet Kaush... more

YouTube

Get Your Free SEO Audit and 30 mins consultation at www.pagetraffic.com/request-quote.php

How do you build an agency that doesn't depend on you? 🚀

In this milestone 100th episode of The Agency Insider, Jason Swenk joins us. He ran a digita... more

YouTube

Get Your Free SEO Audit and 30 mins consultation at www.pagetraffic.com/request-quote.phpStop letting "cheap" clients undervalue your expertise with the "AI can do it" excuse. In this episode of the podcast, I sit down with Adrijana Vujadin t... more

YouTube

The undisputed Queen of Local SEO, Joy Hawkins, joins Navneet Kaushal on The Agency Insider Show to break down what's actually happening in local search in 2026 — and why most agencies aren't ready for it.

Joy is the founder & CEO of Sterling Sky, o... more

YouTube

Get Your Free SEO Audit and 30 mins consultation at www.pagetraffic.com/request-quote.php

Niklas Buschner almost lost his agency. He stood in front of 200 marketers at PPC Summit Copenhagen and told them the truth — he nearly went bankrupt. ... more

YouTube

Amanda Walls is the founder of Cedarwood Digital — a 14-person boutique agency out of Manchester that's won 5 European Search Awards, spoken at Brighton SEO 5 times, and is more profitable than most large agencies she knows. And she did it with no ou... more

YouTube

From 300 to 3,000 Clicks: The Semantic SEO System That Actually Works | Germans Frolovs

What happens when you stop guessing at SEO and start following how search engines actually work? Germans Frolovs rewrote ONE article using semantic SEO principle... more

YouTube

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Recent Guests

James Norquay
Founder/CEO at Prosperity Media, organizer of Sydney SEO Conference
Prosperity Media
Episode: How Australia's Top SEO Agency Is Ranking Clients in ChatGPT | James Norquay
Jason Swenk
Founder/Former owner of a digital agency; host of Smart Agency Masterclass
Agency Mastery
Episode: AI, Identity & Building an Agency That Runs Without You — Ep. 100
Adrijana Vujadin
SEO coach and consultant
Episode: Why Your Cheap Clients Say "AI Can Do This" (And High-Payers Never Do) - Adrijana Vujadin
Joy Hawkins
Founder and CEO of Sterling Sky; Google Business Profile Product Expert; LocalU founder; prolific local SEO educator and speaker
Sterling Sky
Episode: Joy Hawkins: Why Your Clients Rank #1 But Their Phones Stopped Ringing
Niklas Buschner
Founder and CEO of Radiant
Radiant
Episode: The Backlink Strategy Nobody's Talking About - The AI SEO Playbook with Niklas Buschner, Radyant
Amanda Walls
Founder and director of Cedarwood Digital
Cedarwood Digital
Episode: Lazy Agencies Will Lose Clients to AI - Amanda Walls
Garman Frolovs
Head of SEO and content at SimplerQMS; founder of GF Marketing
SimplerQMS; GF Marketing
Episode: From 300 to 3,000 Clicks: The Semantic SEO System That Actually Works | Germans Frolovs
Pavel Klimakov
SEO expert and researcher
First Agency / Holistic SEO Community
Episode: 85% of Your SEO Strategy is Missing — Pavel Klimakov on What Semantic SEO Actually Is
Luis Salazar Jurado
Semantic SEO consultant from Spain
Holistic SEO Community
Episode: The SEO Concept Most Agencies Have Never Heard Of — Visual Semantics Explained - Luis Salazar Jurado

Host

Navneet Kaushal
Host of The Agency Insider Show

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

AI Search Reality Check: Why Ranking #1 in Google Doesn't Matter Anymore | James Berry, LLMrefs
Q: What is the core shift in AI search compared to traditional ranking on Google?
AI search prioritizes how frequently and where a brand is mentioned across multiple sources, and how well those mentions are cited in AI responses, rather than relying solely on a top rank. This means breadth of presence and credible sourcing matter more than a single top result.
Why AI Agents Will Kill Traditional SEO (And What's Next) - Duane Forrester
Q: What practical steps can agencies take today to prepare for agent-driven workflows?
Start with bottom-up understanding using tools like N8N, Sopabase, Pinecone, and Weaviate; build small pilot query fan-out tools, learn embeddings and vectors, and create a culture of continuous learning and practical experimentation to improve workflow efficiency.
Why AI Agents Will Kill Traditional SEO (And What's Next) - Duane Forrester
Q: What is the biggest misconception marketers have about AI search right now?
The biggest misconception is the belief that AI will replace SEO wholesale or that traditional SEO becomes unnecessary; in reality, AI is a new layer that augments and requires foundational SEO practices to function effectively.
Why AI Agents Will Kill Traditional SEO (And What's Next) - Duane Forrester
Q: Do you think AI search will replace traditional results entirely or coexist for a while?
AI answers will replace the regular SERP at some point in the future, but not eliminate traditional search; both will coexist with AI serving as a primary layer and traditional results existing in a secondary or configurable role.
Master Agency Acquisitions: Tips for High ROI Deals with Mushfiq Sarker
Q: What is your stance on deal structure and financing?
Utilize a mix of cash, seller financing, earnouts, and revenue sharing to tailor deals. In many cases, especially smaller agencies, I can structure deals with little to no upfront cash and tie payments to performance.

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Frequently Asked Questions About The Agency Insider Show

What is The Agency Insider Show about and what kind of topics does it cover?

The show centers on pragmatic strategies for running and growing marketing agencies, with a strong emphasis on SEO, AI-enabled workflows, client management, and scale. Across episodes, listeners hear from agency founders, SEO practitioners, and analytics leaders who share concrete playbooks for building resilient services, pricing and positioning against AI-enabled competitors, and leading teams through transformation. Notable throughlines include how to structure agencies for growth, how to harness AI without losing human judgment, and how to deliver measurable outcomes for clients through systems, governance, and data-driven decision making. The format tends to blend founder-level narratives with hands-on tactics around content strategy, ... more

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To see how many followers or subscribers The Agency Insider Show has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of The Agency Insider Show are there?

The Agency Insider Show launched 2 years ago and published 101 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on The Agency Insider Show?

Recent guests on The Agency Insider Show include:

1. James Norquay
2. Jason Swenk
3. Adrijana Vujadin
4. Joy Hawkins
5. Niklas Buschner
6. Amanda Walls
7. Garman Frolovs
8. Pavel Klimakov

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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