Supplier Promo Playbook
Supplier Promo PlaybookWelcome to the Supplier Promo Playbook, the ultimate podcast for promotional product suppliers looking to thrive in a fast-changing industry.
Hosted by Lisa Fosdick, Kimberly Ballerene, and Adrienne Barker, MAS, three seasoned pros with decades of combined experience. This show provides the real-world insights and tactical strategies you need to succeed in the supplier-to-distributor channel.
Each... more
| Publishes | Monthly | Episodes | 30 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessManagement | |||
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Latest Episodes
What if your next big opportunity in promotional products isn't a product at all, but an experience?
In this episode of Promo Supplier Playbook, Lisa Fosdick and Adrienne Barker, MAS, welcome Tamara Borello of Givventure to explore how incentive tra... more
Company stores are changing. Print-on-demand, automation, pop-up shops, personalization, and better data are helping promotional products distributors create profitable branded merchandise programs without excessive inventory, administrative work, or... more
What is promo, and who qualifies as a promotional products distributor today?
The promotional products industry extends far beyond traditional distributors and bulk orders. It includes independent business owners, home-based decorators, marketing ag... more
Technology does not have to be overwhelming, expensive, or reserved for the industry’s largest companies.
Eric Granata, MAS, founder of PromoPilot, joins the Promo Playbook to explain how suppliers and distributors can use automation, AI, and better... more
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- Nice niche
Most industry podcasts are broad or distributor-focused, so it’s nice that this one is geared toward suppliers. I would recommend having industry-related ads instead of general and play them at a natural pause instead of mid-sentence. Some minor corrections include end user being incorrectly used instead of end buyer. End buyer is the client who then gives the promotional item to the end user. The end user is not the person buying from the distributor. A virtual should not be used interchangeabl... more
Apple Podcasts4TunerInner
United States6 months ago - Proud to be part of those show!
A lot of thought goes into each episode! We are excited to share our years of experience, education, and wisdom about the promotional product industry! Please consider leaving us feedback!
Apple Podcasts5AdgeBarkerUnited Statesa year ago
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Frequently Asked Questions About Supplier Promo Playbook
What is Supplier Promo Playbook about and what kind of topics does it cover?
This show targets suppliers serving the distributor channel, offering practical, real-world strategies to win in a fast-changing promo ecosystem. Across episodes, the focus is on go-to-market tactics, marketing to distributors, inventory and on-demand printing, software onboarding, and leveraging industry groups and events to grow supplier‑to‑distributor partnerships. A notable strength is its mix of founder-level perspectives, practical operational guidance, and tech-enabled approaches (AI, PIM, on-demand) tailored to smaller teams and mid-market suppliers. Listeners can expect actionable frameworks, case studies, and guest expertise from niche suppliers, industry associations, and service providers, all geared toward improving marketing, ... more
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How many listeners does Supplier Promo Playbook get?
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How many subscribers and views does Supplier Promo Playbook have?
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How many episodes of Supplier Promo Playbook are there?
Supplier Promo Playbook launched a year ago and published 30 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on Supplier Promo Playbook?
Recent guests on Supplier Promo Playbook include:
1. Todd Richheimer
2. Nadia Nalio
3. Eric Granata
4. Roni Wright
5. Hilary Morris
6. Brian Scott
7. Evan Krofchick
8. Alli Klein
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.