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Between 2 Brands Podcast

brandivate
Promotional Products Industry
Promotional Products
Marketing
PPAI
Branding
Branded Merchandise
Artificial Intelligence
PPAI Expo
Sustainable Merchandise
Tariffs
Corporate Social Responsibility
ASI Show Chicago
America
Trade Shows
Ethical Sourcing
Business Valuation
B Corporation
Merchandising
Shapenko
Marketing Strategies

In this weekly podcast - available in both audio and video formats - industry thought leader Bill Petrie, CAS, welcomes a guest week to share some candid thoughts on the world of marketing, branding, and branded merchandise with a heavy dose of wit and humor. Also, Bill asks "Five Easy Questions" to each guest that are not always what they seem. Tune in every Friday at 7:00 AM Central!

PublishesWeeklyEpisodes327Founded6 years ago
Number of ListenersCategory
Business

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Artwork for Between 2 Brands Podcast

Latest Episodes

It’s Friday and time for Ep. 89 of the Between 2 Brands #podcast with your host, Bill Petrie. In the Opening Shot, Bill shares some thoughts on the very interesting findings from the ASI State of the Industry report. After that, he welcomes the Presi... more

You bet it’s time for Ep. 88 of the Between 2 Brands podcast with your host and pal, Bill Petrie. This week in the “Opening Shot,” Bill offers up his thoughts on the lawsuit filed by 29 states alleging that Facebook and Instagram intentionally design... more

YouTube

Damn straight it’s time for Ep. 87 of the Between 2 Brands #podcast with Bill Petrie! In today’s version of the “Opening Shot,” Bill talks about OpenAI rolling out ChatGPT for teens and why it’s important to place those guardrails on AI. After that, ... more

YouTube

Coming in hot as we head into Labor Day weekend, you know it's time for Ep. 86 of the Between 2 Brands #podcast with Bill Petrie! In this week's Opening Shot, Bill talks about what led to his appointment to the PPAI Board as well as the people he's h... more

YouTube

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Recent Guests

Matt Wagner
Vice President of Sales for Fields Manufacturing
Fields Manufacturing
Episode: Ep. 88 - Matt Wagner from Fields Manufacturing
Rusty Pepper
Head of Global Markets and Partnerships at Taylor Corporation; co-hosts the Print On Demand Playbook Podcast
Taylor Corporation
Episode: Ep. 87 - Rusty Pepper from Taylor Corporation
Ashish Mittal
CEO of the Advertising Specialty Institute
Advertising Specialty Institute (ASI)
Episode: Ep. 86 - Ashish Mittal from ASI
Mark Shinn
Industry veteran, founder of Incentives West
Incentives West
Episode: Ep. 85 - Mark Shinn from Retired Industry Legend
Maria Corpuz
Founder of Bel Merch
Bel Merch
Episode: Ep. 83 - Maria Corpuz from Bel Merch
David Glenn
Owner of CoasterStone, serial entrepreneur, community advocate
CoasterStone
Episode: Ep. 82 - David Glenn from CoasterStone
Melissa Ralston
Chief Marketing Officer for PPAI
PPAI
Episode: Ep. 81 - Melissa Ralston from PPAI
Johanna Gottlieb
Business development leader in promotional merchandise; Genumark
Genumark
Episode: Ep. 80 - Johanna Gottlieb from Genumark
Lawrence Hanley
Founder and CEO of Desk Plants
Desk Plants
Episode: Ep. 79 - Lawrence Hanley from Desk Plants

Host

Bill Petrie
Host of Between 2 Brands Podcast; guides conversations and introduces guests.

Reviews

5.0 out of 5 stars from 19 ratings
  • Great industry podcast

    Love listening to this every Friday morning. They have great topics that make me think about things from a different POV. And it can be fun at times too.

    Apple Podcasts
    5
    yfisherzz
    United States3 years ago
  • Entertaining & Educational!

    Kirby & Bill have great chemistry and I love the way they tackle relevant topics in the promo industry in a fun and informative way. I highly recommend this podcast for anyone in our community who wants to up their game. Bravo you two!

    Apple Podcasts
    5
    Ant5364
    Canada3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests bring a mix of frontline experience and big-picture industry perspective.
Listeners appreciate the actionable industry insights and practical leadership takeaways.
Chemistry between hosts is highlighted as engaging and entertaining.

Talking Points

Recent interactions between the hosts and their guests.

Ep. 88 - Matt Wagner from Fields Manufacturing
Q: What role do buying groups play in the industry today?
Buying groups offer intangible benefits—trust, collaboration, and peer support—that help distributors stay competitive beyond price, enabling more strategic partnerships and better problem-solving through shared experiences.
Ep. 88 - Matt Wagner from Fields Manufacturing
Q: How has Fields refined its product strategy over the years?
Fields moved away from being a broad, commodity-focused supplier to a boutique, full-line provider specializing in high-value niches like lanyards, safety gear, and eco-friendly lines, with a strong emphasis on education for distributor salespeople and a deeper, more durable product mix.
Ep. 88 - Matt Wagner from Fields Manufacturing
Q: What inspired your van life adventure with your family and how did you balance work with this journey?
The decision came from a lifelong love of the outdoors and a need to balance family time with work commitments, made possible by a company that understood and supported flexible work arrangements, allowing him to maintain productivity on the road.
Ep. 87 - Rusty Pepper from Taylor Corporation
Q: What is print on demand?
Print on demand is not simply about quantities of one; it's about streamlining the workflow to remove the manual steps between art approval and production, enabling faster, more flexible production with lower inventory risk.
Ep. 83 - Maria Corpuz from Bel Merch
Q: How did those experiences help you in your entrepreneurial journey?
My journalism mindset and curiosity drive storytelling and impact, which I translate into building purposeful merch strategies and partnerships.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
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Age Range
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Frequently Asked Questions About Between 2 Brands Podcast

What is Between 2 Brands Podcast about and what kind of topics does it cover?

This show centers on branding, promotional products, and leadership within the marketing and manufacturing ecosystem, blending practical industry tactics with candid storytelling. Episodes frequently explore event activations, distributor-supplier dynamics, leadership transitions, and the evolving role of technology—often highlighting how brands create memorable experiences, sustain family or legacy businesses, and balance speed with quality. Notably, guests come from top promo distributors, printing and apparel firms, and industry associations, offering both client-side and supplier perspectives. A throughline is pragmatic, people-first leadership and a willingness to discuss challenges, culture, and the future of the industry with wit and... more

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Which podcasts are similar to Between 2 Brands Podcast?

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1. Delivering Marketing Joy
2. skucast
3. SmartLess
4. The Daily
5. This American Life

How many episodes of Between 2 Brands Podcast are there?

Between 2 Brands Podcast launched 6 years ago and published 327 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Between 2 Brands Podcast?

Recent guests on Between 2 Brands Podcast include:

1. Matt Wagner
2. Rusty Pepper
3. Ashish Mittal
4. Mark Shinn
5. Maria Corpuz
6. David Glenn
7. Melissa Ralston
8. Johanna Gottlieb

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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