
In this weekly podcast - available in both audio and video formats - industry thought leader Bill Petrie, CAS, welcomes a guest week to share some candid thoughts on the world of marketing, branding, and branded merchandise with a heavy dose of wit and humor. Also, Bill asks "Five Easy Questions" to each guest that are not always what they seem. Tune in every Friday at 7:00 AM Central!
| Publishes | Weekly | Episodes | 307 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Category | Business | |||

Buckle up, buttercup, because it’s time for Ep. 69 of the Between 2 Brands #podcast with your host, Bill Petrie. In the Opening Shot, a VERY fired up Bill talks about the lessons he learned the hard way about posting on social media this week. After ... more
Happy May Day! To celebrate, let’s drop Ep. 68 of the Between 2 Brands #podcast! This week in the Opening Shot, I share my thoughts about the passing and the lasting legacy of a true industry titan, ASI’s Chairman Emeritus, Norman Cohn. Then I am joi... more
It’s absolutely time for Ep. 67 of the Between 2 Brands #podcast with your host, Bill Petrie. In the Opening Shot, Bill talks about the merch questions surrounding the “America250” celebration this year. After that, Josh Ellis from PPAI returns to th... more
It’s the Friday of Tax Week here in the USA, which means it’s time for a white hot episode of the Between 2 Brands #podcast with your host, Bill Petrie! To kick off Ep. 66, Bill shares some of the learnings he had from the ASI Top Places to Work list... more
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Love listening to this every Friday morning. They have great topics that make me think about things from a different POV. And it can be fun at times too.
Kirby & Bill have great chemistry and I love the way they tackle relevant topics in the promo industry in a fun and informative way. I highly recommend this podcast for anyone in our community who wants to up their game. Bravo you two!
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The show centers on the promotional products and branded merchandise world, blending industry analysis, leadership lessons, and practical business strategies with a dose of humor. Guests are often senior sales leaders, agency founders, and industry executives who share experiences on culture, partnerships, branding, and navigating supply chains, tariffs, and market shifts. A common thread is practical takeaways for distributors and brands, from building teams and customer relationships to storytelling and collaboration across the ecosystem. A notable pattern is spotlighting industry advocates, community-building, and the human side of running promotional product businesses, making the podcast useful for listeners seeking real-world guidance... more
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Between 2 Brands Podcast launched 6 years ago and published 307 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Between 2 Brands Podcast include:
1. Alok Bhat
2. Josh Ellis
3. Mitch Silver
4. Lindsey Davis
5. Brittany David
6. Chelsea Williams
7. Rich Patterson
8. Jenna Quaranta
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