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Artwork for Between 2 Brands Podcast

Between 2 Brands Podcast

brandivate
Promotional Products Industry
Promotional Products
PPAI
Tariffs
Branded Merchandise
Marketing
Branding
Bamko
Business Valuation
Consumer Behavior
Egg Branding
Big Slick
Brand Loyalty
Drew Holmgreen
Masters Tournament
Generation X
Marketing Mascots
Chief Marketing Officer
PPAI 100
Stanley Black and Decker

In this weekly podcast - available in both audio and video formats - industry thought leader Bill Petrie, CAS, welcomes a guest week to share some candid thoughts on the world of marketing, branding, and branded merchandise with a heavy dose of wit and humor. Also, Bill asks "Five Easy Questions" to each guest that are not always what they seem. Tune in every Friday at 7:00 AM Central!

PublishesWeeklyEpisodes303Founded6 years ago
Number of ListenersCategory
Business

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Artwork for Between 2 Brands Podcast

Latest Episodes

Buckle up because it’s time for Ep. 65 of the Between 2 Brands #podcast with your host, Bill Petrie. In the Opening Shot, Bill talks about what one regional association is doing to completely flip the standard script on driving membership value – and... more

You know what time it is! That’s right, time to drop ep. 64 of the Between 2 Brands podcast with your host, Bill Petrie! This week in the Opening Shot, Bill shares some industry quick hits – and we do mean quick. Then he’s joined by the one and only ... more

YouTube

You know it’s time for Ep. 63 of the Between 2 Brands #podcast with your host, Bill Petrie. In the Opening Shot, Bill takes square aim at the meaning of “Made in the USA” as it relates to branded merchandise and where the value truly lies. After that... more

YouTube

If it’s a Friday in March, you know it’s time for a piping hot and oven fresh episode of the Between 2 Brands #podcast with your host, Bill Petrie! To kick off Ep. 58, Bill talks about how good it is to see the branded merchandise industry move away ... more

YouTube

Key Facts

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Recent Guests

Brittany David
Chief Revenue Officer at SnugZ USA, noted industry leader and Aggie
SnugZ USA
Episode: Ep. 64 - Brittany David from SnugZ USA
Chelsea Williams
Owner and CEO of Spark Branded Solutions
Spark Branded Solutions
Episode: Ep. 63 - Chelsea Williams from Spark Branded Solutions
Rich Patterson
Owner of PBJ Merch Co.
PBJ Merch Co.
Episode: Ep. 62 - Rich Patterson from PBJ Merch Co.
Jenna Quaranta
Promotional products industry veteran; sales coach and founder/leader in FSM
FSM (sales coaching/education for merch)
Episode: Ep. 61 - Jenna Quaranta (JQ) from HPG Brands
Tom Rauen
Branding and promotional product strategist at 1-800-Tshirts
1-800-Tshirts
Episode: Ep. 59 - Tom Rauen from 1-800-Tshirts
Taylor Borst
VP of Vendor Relations, Marketing and Events at American Solutions for Business
American Solutions for Business
Episode: Ep. 58 - Taylor Borst from ASB
Quinn Bui
Founder of N9ner Marketing, a marketing agency helping suppliers and distributors in the promotional products industry with social media.
N9ner Marketing
Episode: Ep. 57 - Quinn Bui from N9ner Marketing
Savannah Dmytriw
VP of Marketing for Team SCG and known as 'Merch Girly', focused on brand elevation through creative promotional products.
Team SCG
Episode: Ep. 55 - Savannah Dmytriw of Team SCG
Danny Rosin
Co-owner of Brandfuel, incoming board chair of PPAI, co-founder of several social impact organizations
Brandfuel
Episode: Ep. 54 - Danny Rosin from Brand Fuel Returns

Host

Bill Petrie
Host and industry thought leader known for engaging conversations on marketing, branding, and branded merchandise with guests, often infusing humor into the dialogue.

Reviews

4.9 out of 5 stars from 18 ratings
  • Great industry podcast

    Love listening to this every Friday morning. They have great topics that make me think about things from a different POV. And it can be fun at times too.

    Apple Podcasts
    5
    yfisherzz
    United States2 years ago
  • Entertaining & Educational!

    Kirby & Bill have great chemistry and I love the way they tackle relevant topics in the promo industry in a fun and informative way. I highly recommend this podcast for anyone in our community who wants to up their game. Bravo you two!

    Apple Podcasts
    5
    Ant5364
    Canada3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The humor and chemistry between the host and guests make for a delightful listening experience that is both entertaining and informative.
Audience members highlight the relevance of topics discussed, making it a valuable resource for professionals in the promotional products industry.
Listeners appreciate the engaging discussions and insights that challenge traditional marketing perspectives.

Talking Points

Recent interactions between the hosts and their guests.

Ep. 64 - Brittany David from SnugZ USA
Q: Frozen margarita invented in Texas or Shiner Bach?
Shiner Bach (Shiner Holiday).
Ep. 64 - Brittany David from SnugZ USA
Q: Fritos or Dr. Pepper?
Dr. Pepper.
Ep. 64 - Brittany David from SnugZ USA
Q: Whataburger or Dickies Barbecue?
Whataburger.
Ep. 62 - Rich Patterson from PBJ Merch Co.
Q: Why did PBJ Merch Co. rebrand from Patterson Brands, and how has reinvention shaped their growth?
The rebrand aligned with a new chapter in the founder's life and a desire for a name not tied to a legacy, with reinvention guiding strategic shifts in sales, planning, and market approach that helped recover from a rough year and improve performance through EOS-based discipline.
Ep. 62 - Rich Patterson from PBJ Merch Co.
Q: How has Rich's background in public relations influenced his approach in the promotional products space?
It provided a strong foundation in writing, presenting, and media interaction, which translates into clear communication with clients and partners, though Rich notes that modern tools like AI can erode those skills if over-relied upon.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Between 2 Brands Podcast

What is Between 2 Brands Podcast about and what kind of topics does it cover?

The content primarily focuses on the promotional products industry, emphasizing themes of collaboration, branding, and the impact of technology on marketing strategies. Listeners can expect engaging discussions with industry experts who share their journeys, insights into personal branding, the significance of networking events, and the importance of sustainability in merchandise. Each episode features guests from various facets of the industry, offering unique perspectives and experiences that highlight the evolving landscape of marketing and brand elevation, often infused with humor and personal anecdotes.

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How many listeners does Between 2 Brands Podcast get?

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Which podcasts are similar to Between 2 Brands Podcast?

These podcasts share a similar audience with Between 2 Brands Podcast:

1. Delivering Marketing Joy
2. skucast
3. BigDeal
4. THE ED MYLETT SHOW
5. SmartLess

How many episodes of Between 2 Brands Podcast are there?

Between 2 Brands Podcast launched 6 years ago and published 303 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Between 2 Brands Podcast?

Recent guests on Between 2 Brands Podcast include:

1. Brittany David
2. Chelsea Williams
3. Rich Patterson
4. Jenna Quaranta
5. Tom Rauen
6. Taylor Borst
7. Quinn Bui
8. Savannah Dmytriw

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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