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Artwork for Between 2 Brands Podcast

Between 2 Brands Podcast

brandivate
Promotional Products Industry
Promotional Products
Marketing
PPAI
Branding
Branded Merchandise
PPAI Expo
Artificial Intelligence
Tariffs
Sustainable Merchandise
Corporate Social Responsibility
ASI Show Chicago
America
Ethical Sourcing
Business Valuation
B Corporation
Merchandising
Shapenko
Trade Shows
Marketing Strategies

In this weekly podcast - available in both audio and video formats - industry thought leader Bill Petrie, CAS, welcomes a guest week to share some candid thoughts on the world of marketing, branding, and branded merchandise with a heavy dose of wit and humor. Also, Bill asks "Five Easy Questions" to each guest that are not always what they seem. Tune in every Friday at 7:00 AM Central!

PublishesWeeklyEpisodes307Founded6 years ago
Number of ListenersCategory
Business

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Artwork for Between 2 Brands Podcast

Latest Episodes

Buckle up, buttercup, because it’s time for Ep. 69 of the Between 2 Brands #podcast with your host, Bill Petrie. In the Opening Shot, a VERY fired up Bill talks about the lessons he learned the hard way about posting on social media this week. After ... more

YouTube

Happy May Day! To celebrate, let’s drop Ep. 68 of the Between 2 Brands #podcast! This week in the Opening Shot, I share my thoughts about the passing and the lasting legacy of a true industry titan, ASI’s Chairman Emeritus, Norman Cohn. Then I am joi... more

YouTube

It’s absolutely time for Ep. 67 of the Between 2 Brands #podcast with your host, Bill Petrie. In the Opening Shot, Bill talks about the merch questions surrounding the “America250” celebration this year. After that, Josh Ellis from PPAI returns to th... more

YouTube

It’s the Friday of Tax Week here in the USA, which means it’s time for a white hot episode of the Between 2 Brands #podcast with your host, Bill Petrie! To kick off Ep. 66, Bill shares some of the learnings he had from the ASI Top Places to Work list... more

YouTube

Key Facts

Accepts Guests
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Number of Listeners
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Recent Guests

Alok Bhat
Market Economist and Public Affairs Lead at PPAI
PPAI - Promotional Products Association International
Episode: Ep. 68 - Alok Bhat from PPAI
Josh Ellis
Senior Director of Media Research and Public Affairs at PPAI; former editor-in-chief of Success Magazine
PPAI
Episode: Ep. 67 - Josh Ellis from PPAI Returns
Mitch Silver
Owner, VP of Sales & Marketing for Printable; prominent industry leader
Printable
Episode: Ep. 66 - Mitch Silver from Printable
Lindsey Davis
Vice President of Sales at Charles River Apparel
Charles River Apparel
Episode: Ep. 65 - Lindsey Davis from Charles River Apparel
Brittany David
Chief Revenue Officer at SnugZ USA, noted industry leader and Aggie
SnugZ USA
Episode: Ep. 64 - Brittany David from SnugZ USA
Chelsea Williams
Owner and CEO of Spark Branded Solutions
Spark Branded Solutions
Episode: Ep. 63 - Chelsea Williams from Spark Branded Solutions
Rich Patterson
Owner of PBJ Merch Co.
PBJ Merch Co.
Episode: Ep. 62 - Rich Patterson from PBJ Merch Co.
Jenna Quaranta
Promotional products industry veteran; sales coach and founder/leader in FSM
FSM (sales coaching/education for merch)
Episode: Ep. 61 - Jenna Quaranta (JQ) from HPG Brands
Tom Rauen
Branding and promotional product strategist at 1-800-Tshirts
1-800-Tshirts
Episode: Ep. 59 - Tom Rauen from 1-800-Tshirts

Host

Bill Petrie
Host of Between 2 Brands Podcast; drives interviews and leads conversations

Reviews

5.0 out of 5 stars from 18 ratings
  • Great industry podcast

    Love listening to this every Friday morning. They have great topics that make me think about things from a different POV. And it can be fun at times too.

    Apple Podcasts
    5
    yfisherzz
    United States2 years ago
  • Entertaining & Educational!

    Kirby & Bill have great chemistry and I love the way they tackle relevant topics in the promo industry in a fun and informative way. I highly recommend this podcast for anyone in our community who wants to up their game. Bravo you two!

    Apple Podcasts
    5
    Ant5364
    Canada3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Episodes are described as entertaining and educational with actionable takeaways.
Chemistry between hosts is highlighted as a strength.
Listeners praise practical industry insights and enjoyable, conversational style.

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Talking Points

Recent interactions between the hosts and their guests.

Ep. 67 - Josh Ellis from PPAI Returns
Q: You've spoken publicly about taking a break from drinking. How has that year affected you personally and professionally?
Josh shares personal benefits like better energy and patience, and notes how sobriety allowed him to engage more fully with industry activities, including mentoring and promoting healthier culture within the community.
Ep. 67 - Josh Ellis from PPAI Returns
Q: Can you describe the purpose and concerns around the new PPAI Media Expert Voices program?
Josh discusses the program as a selective, paid thought-leadership initiative intended to ensure quality content from respected industry leaders, while acknowledging perceived conflicts of interest and emphasizing editorial standards that avoid direct CTAs.
Ep. 67 - Josh Ellis from PPAI Returns
Q: What are the similarities and differences you see in the leadership styles between the two CEOs you've worked with at PPAI?
Bill asks about leadership styles; Josh explains that Dale was more direct while Drew leads with vision and emotion, noting how each leadership approach fit the organizational stage and board priorities, and how the strategic plan reflects a shift toward organizational excellence and a marketing-minded, outward-facing mission.
Ep. 66 - Mitch Silver from Printable
Q: rapid-fire: choose between two experiences (e.g., Red Rocks vs Sphere) and other playful prompts
Mitch selects Red Rocks for the pure musical experience while acknowledging the Sphere's production beauty; he also weighs preferences for women in promo and other light topics.
Ep. 66 - Mitch Silver from Printable
Q: what's the best networking event you've attended?
Mitch highlights industry-specific events like CommonSquo skew camp and a Moab-based event, noting the value of open idea-sharing and collaboration rather than hoarding information.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
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Age Range
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Frequently Asked Questions About Between 2 Brands Podcast

What is Between 2 Brands Podcast about and what kind of topics does it cover?

The show centers on the promotional products and branded merchandise world, blending industry analysis, leadership lessons, and practical business strategies with a dose of humor. Guests are often senior sales leaders, agency founders, and industry executives who share experiences on culture, partnerships, branding, and navigating supply chains, tariffs, and market shifts. A common thread is practical takeaways for distributors and brands, from building teams and customer relationships to storytelling and collaboration across the ecosystem. A notable pattern is spotlighting industry advocates, community-building, and the human side of running promotional product businesses, making the podcast useful for listeners seeking real-world guidance... more

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Which podcasts are similar to Between 2 Brands Podcast?

These podcasts share a similar audience with Between 2 Brands Podcast:

1. Delivering Marketing Joy
2. skucast
3. The Mel Robbins Podcast
4. SmartLess
5. The Daily

How many episodes of Between 2 Brands Podcast are there?

Between 2 Brands Podcast launched 6 years ago and published 307 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Between 2 Brands Podcast?

Recent guests on Between 2 Brands Podcast include:

1. Alok Bhat
2. Josh Ellis
3. Mitch Silver
4. Lindsey Davis
5. Brittany David
6. Chelsea Williams
7. Rich Patterson
8. Jenna Quaranta

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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