
In this weekly podcast - available in both audio and video formats - industry thought leader Bill Petrie, CAS, welcomes a guest week to share some candid thoughts on the world of marketing, branding, and branded merchandise with a heavy dose of wit and humor. Also, Bill asks "Five Easy Questions" to each guest that are not always what they seem. Tune in every Friday at 7:00 AM Central!
| Publishes | Weekly | Episodes | 324 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Category | Business | |||

Coming in hot as we head into Labor Day weekend, you know it's time for Ep. 86 of the Between 2 Brands #podcast with Bill Petrie! In this week's Opening Shot, Bill talks about what led to his appointment to the PPAI Board as well as the people he's h... more
It’s Friday and time for Ep. 85 of the Between 2 Brands #podcast with your host, Bill Petrie. In the Opening Shot, Bill reflects on a very tough week as he shares some thoughts on the passing of both Rob Watson and Dolly Parton – and the one thing th... more
We are firmly in the dog days of summer, but it’s Friday and that means it’s time for an oven-fresh episode of the Between 2 Brands #podcast with your host, Bill Petrie. To get Ep. 84 rolling, Bill talks about the potential renaming of PPAI and share... more
Heck yes, it’s time for Ep. 83 of the Between 2 Brands #podcast with your host, Bill Petrie! In today’s “opening shot,” Bill talks about the ASI Counselor Awards in Chicago and the importance of recognizing the individuals and companies that were hon... more
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Love listening to this every Friday morning. They have great topics that make me think about things from a different POV. And it can be fun at times too.
Kirby & Bill have great chemistry and I love the way they tackle relevant topics in the promo industry in a fun and informative way. I highly recommend this podcast for anyone in our community who wants to up their game. Bravo you two!
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This show centers on branding, promotional products, and leadership within the marketing and manufacturing ecosystem, blending practical industry tactics with candid storytelling. Episodes frequently explore event activations, distributor-supplier dynamics, leadership transitions, and the evolving role of technology—often highlighting how brands create memorable experiences, sustain family or legacy businesses, and balance speed with quality. Notably, guests come from top promo distributors, printing and apparel firms, and industry associations, offering both client-side and supplier perspectives. A throughline is pragmatic, people-first leadership and a willingness to discuss challenges, culture, and the future of the industry with wit and... more
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These podcasts share a similar audience with Between 2 Brands Podcast:
1. Delivering Marketing Joy
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4. The Daily
5. Up First from NPR
Between 2 Brands Podcast launched 6 years ago and published 324 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Between 2 Brands Podcast include:
1. Maria Corpuz
2. David Glenn
3. Melissa Ralston
4. Johanna Gottlieb
5. Lawrence Hanley
6. Rachel Hoskins
7. Mark Gammon
8. John Cudahy
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