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Artwork for Between 2 Brands Podcast

Between 2 Brands Podcast

brandivate
Promotional Products Industry
Promotional Products
Marketing
PPAI
Branding
Branded Merchandise
Artificial Intelligence
PPAI Expo
Sustainable Merchandise
Tariffs
Corporate Social Responsibility
ASI Show Chicago
America
Trade Shows
Ethical Sourcing
Business Valuation
B Corporation
Merchandising
Shapenko
Marketing Strategies

In this weekly podcast - available in both audio and video formats - industry thought leader Bill Petrie, CAS, welcomes a guest week to share some candid thoughts on the world of marketing, branding, and branded merchandise with a heavy dose of wit and humor. Also, Bill asks "Five Easy Questions" to each guest that are not always what they seem. Tune in every Friday at 7:00 AM Central!

PublishesWeeklyEpisodes316Founded6 years ago
Number of ListenersCategory
Business

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Artwork for Between 2 Brands Podcast

Latest Episodes

Oh, it’s time for Ep. 78 of the Between 2 Brands #podcast with your host, Bill Petrie. In this week’s opening shot, Bill talks about the much-needed brand refresh from PPAI and gives his thoughts on every aspect from the typography and color to the t... more

If it’s Friday, that means a brand-new episode of the Between 2 Brands #podcast with your host, Bill Petrie. This week’s episode is different than any other episode because there is neither sponsor nor guest – it’s just Bill sharing why he’s grateful... more

YouTube

It’s Friday and time for Ep. 76 of the Between 2 Brands #podcast with the guy who’s still your host, Bill Petrie. Starting off in the Opening Shot, Bill shares his experience at Rupt Summer Camp and what other events can learn from it. Afterwards, he... more

YouTube

Of course it’s time to drop Ep. 75 of the Between 2 Brands #podcast with your host, Bill Petrie. To kick things off, Bill has an axe to grind with some industry suppliers making the decision to no longer accept debit cards. It’s not quite a rant, but... more

YouTube

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Recent Guests

Mark Gammon
Senior VP of Sales at PCNA; former CEO at Cap America
PCNA; Cap America
Episode: Ep. 75 - Mark Gammon from PCNA
John Cudahy
Executive director of Saagny (Specialty Advertising Association of Greater New York)
Saagny
Episode: Ep. 74 - John Cudahy from SAAGNY
Bobby Lehew
Chief AI Officer, Commonsku; AI strategist and educator in B2B branded merchandise
Commonsku
Episode: Ep. 73 - Bobby Lehew from commonsku
Rachel Levin
VP of Sales at HALO Branded Solutions
HALO Branded Solutions
Episode: Ep. 72 - Rachel Levin from HALO Branded Solutions
Kenny Ved
Chief Revenue Officer at Fossa Apparel
Fossa Apparel
Episode: Ep. 71 - Kenny Ved from Fossa Apparel
Emily Codner
Director of Affiliate Services for I Promote You, board member of NEPA, PPAI Rising Star 2023
I Promote You
Episode: Ep. 70 - Emily Codner from iPROMOTEu
Nenette Gray
Founder of Lemonade Creative Marketing, known as the Lemonade Lady
Lemonade Creative Marketing
Episode: Ep. 69 - Nenette Gray from Lemonade Creative Marketing
Alok Bhat
Market Economist and Public Affairs Lead at PPAI
PPAI - Promotional Products Association International
Episode: Ep. 68 - Alok Bhat from PPAI
Josh Ellis
Senior Director of Media Research and Public Affairs at PPAI; former editor-in-chief of Success Magazine
PPAI
Episode: Ep. 67 - Josh Ellis from PPAI Returns

Host

Bill Petrie
Host of Between 2 Brands Podcast; drives interviews and leads conversations

Reviews

5.0 out of 5 stars from 18 ratings
  • Great industry podcast

    Love listening to this every Friday morning. They have great topics that make me think about things from a different POV. And it can be fun at times too.

    Apple Podcasts
    5
    yfisherzz
    United States3 years ago
  • Entertaining & Educational!

    Kirby & Bill have great chemistry and I love the way they tackle relevant topics in the promo industry in a fun and informative way. I highly recommend this podcast for anyone in our community who wants to up their game. Bravo you two!

    Apple Podcasts
    5
    Ant5364
    Canada3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Episodes are described as entertaining and educational with actionable takeaways.
Chemistry between hosts is highlighted as a strength.
Listeners praise practical industry insights and enjoyable, conversational style.

Talking Points

Recent interactions between the hosts and their guests.

Ep. 72 - Rachel Levin from HALO Branded Solutions
Q: Why is regional board service important to you, and how has it helped your career?
Because the industry has given me so much; giving back through regional associations helps grow the community, share knowledge, and expand business opportunities for others.
Ep. 72 - Rachel Levin from HALO Branded Solutions
Q: What is the most important trait from your perspective that a distributor or salesperson needs to succeed in this industry?
Resilience and the ability to stay responsive, maintain relationships, and learn the market culture so you can adapt to different go-to-market approaches.
Ep. 76 - Alex Paschal from Warwick Returns
Q: What guidance would you give others taking over a family business?
Focus on crisis management and short-term decision-making, while recognizing the importance of building a longer-term transition plan for sustainable succession and continuity.
Ep. 76 - Alex Paschal from Warwick Returns
Q: What's your earliest memory of Warwick?
The memory revolves around Take Your Kid to Work Day in the early days, where the founder's family routine and a hands-on, family-centered environment shaped the culture and work ethos.
Ep. 74 - John Cudahy from SAAGNY
Q: John, what do you got for me?
John responds with long-term questions about consolidation, its gray areas, and how the industry will look in five to ten years, emphasizing that there is not a simple good/bad verdict and that the dynamics will force innovation and adaptation.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About Between 2 Brands Podcast

What is Between 2 Brands Podcast about and what kind of topics does it cover?

The show centers on the promotional products and branded merchandise world, blending industry analysis, leadership lessons, and practical business strategies with a dose of humor. Guests are often senior sales leaders, agency founders, and industry executives who share experiences on culture, partnerships, branding, and navigating supply chains, tariffs, and market shifts. A common thread is practical takeaways for distributors and brands, from building teams and customer relationships to storytelling and collaboration across the ecosystem. A notable pattern is spotlighting industry advocates, community-building, and the human side of running promotional product businesses, making the podcast useful for listeners seeking real-world guidance... more

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How many listeners does Between 2 Brands Podcast get?

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Which podcasts are similar to Between 2 Brands Podcast?

These podcasts share a similar audience with Between 2 Brands Podcast:

1. Delivering Marketing Joy
2. skucast
3. Promo Perspectives by SAGE
4. SmartLess
5. The Daily

How many episodes of Between 2 Brands Podcast are there?

Between 2 Brands Podcast launched 6 years ago and published 316 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Between 2 Brands Podcast?

Recent guests on Between 2 Brands Podcast include:

1. Mark Gammon
2. John Cudahy
3. Bobby Lehew
4. Rachel Levin
5. Kenny Ved
6. Emily Codner
7. Nenette Gray
8. Alok Bhat

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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