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Artwork for Between 2 Brands Podcast

Between 2 Brands Podcast

brandivate
Promotional Products Industry
Promotional Products
Marketing
PPAI
Branded Merchandise
Branding
Artificial Intelligence
PPAI Expo
Sustainable Merchandise
Tariffs
Corporate Social Responsibility
ASI Show Chicago
America
Trade Shows
Ethical Sourcing
Promocations
B Corporation
Merchandising
Business Valuation
Shapenko

In this weekly podcast - available in both audio and video formats - industry thought leader Bill Petrie, CAS, welcomes a guest week to share some candid thoughts on the world of marketing, branding, and branded merchandise with a heavy dose of wit and humor. Also, Bill asks "Five Easy Questions" to each guest that are not always what they seem. Tune in every Friday at 7:00 AM Central!

PublishesWeeklyEpisodes333Founded6 years ago
Number of ListenersCategory
Business

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Artwork for Between 2 Brands Podcast

Latest Episodes

It’s November and time for Ep. 95 of the Between 2 Brands #podcast with your host, Bill Petrie! Today’s Opening Shot is a bit of a Billatorial as he gets a bit salty explaining how chasing trends is hurting your brand and your business. After that, h... more

You know it’s time for Ep. 94 of the Between 2 Brands #podcast with Bill Petrie! In this week’s Opening Shot, Bill shares some industry quick hits as we are in the middle of the annual “silly season.” After that, he is joined by the one and only Jaso... more

YouTube

It’s Friday and time for Ep. 93 of the Between 2 Brands #podcast with your host, Bill Petrie. In the Opening Shot, it’s time for another “Billatorial” as he shares some very candid thoughts on the (over)use of AI marketing materials and why they’re i... more

YouTube

It’s absolutely time for Ep. 92 of the Between 2 Brands #podcast with your host, Bill Petrie! Today in the “Opening Shot,” Bill shares his thoughts on why Promocations events are successful as he jets off to Punta Cana for the second land-based Promo... more

YouTube

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Recent Guests

Jason Lucash
Branded merchandise entrepreneur and founder of Rupt, formerly co-founder of Org Audio
Rupt
Episode: Ep. 94 - Jason Lucash from Rupt
Rich Flashenberg
Founder of Colemax, a supplier focused on mobile accessories
Colemax
Episode: Ep. 93 - Rich Flashenberg from Colemax
Jamie Watson
Jamie Watson, partner at Certified Marketing Consultants, with 20 years in the branded merchandise and financial advisory space
Certified Marketing Consultants
Episode: Ep. 92 - Jamie Watson from Certified Marketing Consultants
Kirby Hasseman
Legend in the branded merchandise space; former podcast co-host
Independent distributor in Eastern Ohio
Episode: Ep. 91 - Kirby Hasseman Returns Again
Tom Clouser
Senior Strategic Account Manager at Prime Line
Prime Line
Episode: Ep. 90 - Tom Clouser from Prime Line
Tom Goos
President and CEO of Image Source; industry leader
Image Source
Episode: Ep. 89 - Tom Goos from Image Source
Matt Wagner
Vice President of Sales for Fields Manufacturing
Fields Manufacturing
Episode: Ep. 88 - Matt Wagner from Fields Manufacturing
Rusty Pepper
Head of Global Markets and Partnerships at Taylor Corporation; co-hosts the Print On Demand Playbook Podcast
Taylor Corporation
Episode: Ep. 87 - Rusty Pepper from Taylor Corporation
Ashish Mittal
CEO of the Advertising Specialty Institute
Advertising Specialty Institute (ASI)
Episode: Ep. 86 - Ashish Mittal from ASI

Host

Bill Petrie
Marketing and branded merchandise industry leader and founder of Brandivate

Reviews

5.0 out of 5 stars from 19 ratings
  • Great industry podcast

    Love listening to this every Friday morning. They have great topics that make me think about things from a different POV. And it can be fun at times too.

    Apple Podcasts
    5
    yfisherzz
    United States3 years ago
  • Entertaining & Educational!

    Kirby & Bill have great chemistry and I love the way they tackle relevant topics in the promo industry in a fun and informative way. I highly recommend this podcast for anyone in our community who wants to up their game. Bravo you two!

    Apple Podcasts
    5
    Ant5364
    Canada3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the combination of relevant promotional products industry topics and an entertaining tone.
Reviews describe the discussions as thought-provoking and informative for people in the industry.
The host and recurring guest Kirby Hasseman are praised for their conversational chemistry.

Top Business Podcasts

Talking Points

Recent interactions between the hosts and their guests.

Ep. 94 - Jason Lucash from Rupt
Q: What was the idea behind Rupt Summer Camp and why did you launch it?
Lucash wanted to create an alternative to conventional conferences, which he found repetitive. Rupt Summer Camp brought distributors and other industry people to Moab for education, collaboration and informal time together.
Ep. 94 - Jason Lucash from Rupt
Q: What did you learn about yourself when you weren't working?
Lucash said retirement was boring after about six weeks because most of his friends had jobs. He enjoyed spending time at home with his young children, but wanted something to fill his days once they started school.
Ep. 93 - Rich Flashenberg from Colemax
Q: For someone looking to start a business in the industry today, what one piece of advice would you give them?
Flashenberg advises having confidence in the chosen business, watching expenses, and making sure to deliver what was promised.
Ep. 93 - Rich Flashenberg from Colemax
Q: What specific sales tool that millennials and Gen Z take for granted was not available 30 years ago and is indispensable now?
Flashenberg points to social media and email, which make it easier to reach clients than relying on phone calls and frequent travel, although prospects can also more easily avoid sales calls.
Ep. 92 - Jamie Watson from Certified Marketing Consultants
Q: What advice would you give someone looking to grow their business through strategic acquisition?
Start small, be present locally to build trust with employees, and be intentional about outreach and repeated contact to improve the odds of engagement with potential targets.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About Between 2 Brands Podcast

What is Between 2 Brands Podcast about and what kind of topics does it cover?

Weekly interviews with leaders across branded merchandise, promotional products, marketing, and printing examine how businesses build brands, serve clients, and adapt to industry change. Bill Petrie brings guests into candid conversations that pair practical discussion of topics such as sales, leadership, technology, sustainability, and business growth with personal stories, humor, and a recurring rapid-fire question segment. A solo episode occasionally shifts the focus to Petrie's own reflections and entrepreneurial experience.

Guests range from executives and founders to sales leaders, association figures, and long-time industry veterans. Their perspectives give distributors, suppliers, and marketing professionals an inside view of the r... more

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Which podcasts are similar to Between 2 Brands Podcast?

These podcasts share a similar audience with Between 2 Brands Podcast:

1. Delivering Marketing Joy
2. skucast
3. Supplier Promo Playbook
4. Advertising Specialty Institute
5. Acquired

How many episodes of Between 2 Brands Podcast are there?

Between 2 Brands Podcast launched 6 years ago and published 333 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Between 2 Brands Podcast?

Recent guests on Between 2 Brands Podcast include:

1. Jason Lucash
2. Rich Flashenberg
3. Jamie Watson
4. Kirby Hasseman
5. Tom Clouser
6. Tom Goos
7. Matt Wagner
8. Rusty Pepper

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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