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Artwork for Between 2 Brands Podcast

Between 2 Brands Podcast

brandivate
Promotional Products Industry
Promotional Products
Marketing
PPAI
Branding
Branded Merchandise
Artificial Intelligence
PPAI Expo
Sustainable Merchandise
Tariffs
Corporate Social Responsibility
ASI Show Chicago
America
Trade Shows
Ethical Sourcing
Business Valuation
B Corporation
Merchandising
Shapenko
Marketing Strategies

In this weekly podcast - available in both audio and video formats - industry thought leader Bill Petrie, CAS, welcomes a guest week to share some candid thoughts on the world of marketing, branding, and branded merchandise with a heavy dose of wit and humor. Also, Bill asks "Five Easy Questions" to each guest that are not always what they seem. Tune in every Friday at 7:00 AM Central!

PublishesWeeklyEpisodes319Founded6 years ago
Number of ListenersCategory
Business

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Artwork for Between 2 Brands Podcast

Latest Episodes

It’s Friday and time for Ep. 81 of the Between 2 Brands #podcast with your host, Bill Petrie. In the Opening Shot, Bill shares a “Billatorial” about the proliferation of AI trends and the problems of marketers relying too heavily on all things AI. Th... more

YouTube

If it’s Friday (and it is), then it’s time for an oven-fresh episode of the Between 2 Brands #podcast with your host, Bill Petrie. To kick Ep. 80 off, Bill talks about the democratization of branded merchandise, where it’s really manifesting itself, ... more

YouTube

Oh, you know it’s time to drop Ep. 79 of the Between 2 Brands #podcast with your host, Bill Petrie. In today’s opening shot, Bill takes said shot at FIFA and their ridiculous branding rules surrounding World Cup stadiums. On the plus side, some brand... more

YouTube

Oh, it’s time for Ep. 78 of the Between 2 Brands #podcast with your host, Bill Petrie. In this week’s opening shot, Bill talks about the much-needed brand refresh from PPAI and gives his thoughts on every aspect from the typography and color to the t... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
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Podcast Host
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Recent Guests

Melissa Ralston
Chief Marketing Officer for PPAI
PPAI
Episode: Ep. 81 - Melissa Ralston from PPAI
Johanna Gottlieb
Business development leader in promotional merchandise; Genumark
Genumark
Episode: Ep. 80 - Johanna Gottlieb from Genumark
Lawrence Hanley
Founder and CEO of Desk Plants
Desk Plants
Episode: Ep. 79 - Lawrence Hanley from Desk Plants
Rachel Hoskins
Vice President of Sales at Sock 101
Sock 101
Episode: Ep. 78 - Rachel Hoskins from Sock 101
Alex Paschal
CEO and fifth-generation owner of Warwick Publishing Company
Warwick Publishing Company
Episode: Ep. 76 - Alex Paschal from Warwick Returns
Mark Gammon
Senior VP of Sales at PCNA; former CEO at Cap America
PCNA; Cap America
Episode: Ep. 75 - Mark Gammon from PCNA
John Cudahy
Executive director of Saagny (Specialty Advertising Association of Greater New York)
Saagny
Episode: Ep. 74 - John Cudahy from SAAGNY
Bobby Lehew
Chief AI Officer, Commonsku; AI strategist and educator in B2B branded merchandise
Commonsku
Episode: Ep. 73 - Bobby Lehew from commonsku
Rachel Levin
VP of Sales at HALO Branded Solutions
HALO Branded Solutions
Episode: Ep. 72 - Rachel Levin from HALO Branded Solutions

Host

Bill Petrie
Host of Between 2 Brands Podcast; guides conversations and introduces guests.

Reviews

5.0 out of 5 stars from 18 ratings
  • Great industry podcast

    Love listening to this every Friday morning. They have great topics that make me think about things from a different POV. And it can be fun at times too.

    Apple Podcasts
    5
    yfisherzz
    United States3 years ago
  • Entertaining & Educational!

    Kirby & Bill have great chemistry and I love the way they tackle relevant topics in the promo industry in a fun and informative way. I highly recommend this podcast for anyone in our community who wants to up their game. Bravo you two!

    Apple Podcasts
    5
    Ant5364
    Canada3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests bring a mix of frontline experience and big-picture industry perspective.
Listeners appreciate the actionable industry insights and practical leadership takeaways.
Chemistry between hosts is highlighted as engaging and entertaining.

Top Business Podcasts

Talking Points

Recent interactions between the hosts and their guests.

Ep. 78 - Rachel Hoskins from Sock 101
Q: What do you look for when investing in networking events or camps?
Rachel emphasizes attendee quality, relevance to their niche, and the potential for meaningful learning and content creation, not just immediate orders.
Ep. 78 - Rachel Hoskins from Sock 101
Q: What was it like growing up in the industry?
Rachel describes a family legacy in promo, from helping in the shop to learning every corner of the business, which shaped her appreciation for the industry's people and processes.
Ep. 79 - Lawrence Hanley from Desk Plants
Q: Why are activations considered the future of merch in your view?
He argues activations create real-time engagement, moving away from static collateral to experiences at booths and events that tell a story and create a lasting brand memory, which is why activations will become standard.
Ep. 79 - Lawrence Hanley from Desk Plants
Q: How does sustainability shape Desk Plants and its product decisions?
Lawrence says sustainability is central: plants are inherently sustainable, vessels are chosen for second-life potential, packaging is recyclable, and the product avoids contributing to environmental junk, emphasizing usefulness and longevity.
Ep. 79 - Lawrence Hanley from Desk Plants
Q: What made you decide to leave corporate roles to pursue Desk Plants?
Lawrence explains that the corporate world rewards loyalty and allows less merit-based progress; the desire to build something on merit and create a lasting impact led him to entrepreneurship with Desk Plants.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Age Range
Household Income
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Frequently Asked Questions About Between 2 Brands Podcast

What is Between 2 Brands Podcast about and what kind of topics does it cover?

This show centers on branding, promotional products, and leadership within the marketing and manufacturing ecosystem, blending practical industry tactics with candid storytelling. Episodes frequently explore event activations, distributor-supplier dynamics, leadership transitions, and the evolving role of technology—often highlighting how brands create memorable experiences, sustain family or legacy businesses, and balance speed with quality. Notably, guests come from top promo distributors, printing and apparel firms, and industry associations, offering both client-side and supplier perspectives. A throughline is pragmatic, people-first leadership and a willingness to discuss challenges, culture, and the future of the industry with wit and... more

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1. Delivering Marketing Joy
2. skucast
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How many episodes of Between 2 Brands Podcast are there?

Between 2 Brands Podcast launched 6 years ago and published 319 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Between 2 Brands Podcast?

Recent guests on Between 2 Brands Podcast include:

1. Melissa Ralston
2. Johanna Gottlieb
3. Lawrence Hanley
4. Rachel Hoskins
5. Alex Paschal
6. Mark Gammon
7. John Cudahy
8. Bobby Lehew

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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