Rephonic
Artwork for Between 2 Brands Podcast

Between 2 Brands Podcast

brandivate
Promotional Products Industry
Promotional Products
Marketing
PPAI
Branding
Branded Merchandise
Artificial Intelligence
PPAI Expo
Sustainable Merchandise
Tariffs
Corporate Social Responsibility
ASI Show Chicago
America
Trade Shows
Ethical Sourcing
B Corporation
Merchandising
Business Valuation
Shapenko
Marketing Strategies

In this weekly podcast - available in both audio and video formats - industry thought leader Bill Petrie, CAS, welcomes a guest week to share some candid thoughts on the world of marketing, branding, and branded merchandise with a heavy dose of wit and humor. Also, Bill asks "Five Easy Questions" to each guest that are not always what they seem. Tune in every Friday at 7:00 AM Central!

PublishesWeeklyEpisodes324Founded6 years ago
Number of ListenersCategory
Business

Listen to this Podcast

Artwork for Between 2 Brands Podcast

Latest Episodes

Coming in hot as we head into Labor Day weekend, you know it's time for Ep. 86 of the Between 2 Brands #podcast with Bill Petrie! In this week's Opening Shot, Bill talks about what led to his appointment to the PPAI Board as well as the people he's h... more

YouTube

It’s Friday and time for Ep. 85 of the Between 2 Brands #podcast with your host, Bill Petrie. In the Opening Shot, Bill reflects on a very tough week as he shares some thoughts on the passing of both Rob Watson and Dolly Parton – and the one thing th... more

YouTube

We are firmly in the dog days of summer, but it’s Friday and that means it’s time for an oven-fresh episode of the Between 2 Brands #podcast with your host, Bill Petrie. To get Ep. 84 rolling, Bill talks about the potential renaming of PPAI and share... more

YouTube

Heck yes, it’s time for Ep. 83 of the Between 2 Brands #podcast with your host, Bill Petrie! In today’s “opening shot,” Bill talks about the ASI Counselor Awards in Chicago and the importance of recognizing the individuals and companies that were hon... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Recent Guests

Maria Corpuz
Founder of Bel Merch
Bel Merch
Episode: Ep. 83 - Maria Corpuz from Bel Merch
David Glenn
Owner of CoasterStone, serial entrepreneur, community advocate
CoasterStone
Episode: Ep. 82 - David Glenn from CoasterStone
Melissa Ralston
Chief Marketing Officer for PPAI
PPAI
Episode: Ep. 81 - Melissa Ralston from PPAI
Johanna Gottlieb
Business development leader in promotional merchandise; Genumark
Genumark
Episode: Ep. 80 - Johanna Gottlieb from Genumark
Lawrence Hanley
Founder and CEO of Desk Plants
Desk Plants
Episode: Ep. 79 - Lawrence Hanley from Desk Plants
Rachel Hoskins
Vice President of Sales at Sock 101
Sock 101
Episode: Ep. 78 - Rachel Hoskins from Sock 101
Mark Gammon
Senior VP of Sales at PCNA; former CEO at Cap America
PCNA; Cap America
Episode: Ep. 75 - Mark Gammon from PCNA
John Cudahy
Executive director of Saagny (Specialty Advertising Association of Greater New York)
Saagny
Episode: Ep. 74 - John Cudahy from SAAGNY
Bobby Lehew
Chief AI Officer, Commonsku; AI strategist and educator in B2B branded merchandise
Commonsku
Episode: Ep. 73 - Bobby Lehew from commonsku

Host

Bill Petrie
Host of Between 2 Brands Podcast; guides conversations and introduces guests.

Reviews

5.0 out of 5 stars from 19 ratings
  • Great industry podcast

    Love listening to this every Friday morning. They have great topics that make me think about things from a different POV. And it can be fun at times too.

    Apple Podcasts
    5
    yfisherzz
    United States3 years ago
  • Entertaining & Educational!

    Kirby & Bill have great chemistry and I love the way they tackle relevant topics in the promo industry in a fun and informative way. I highly recommend this podcast for anyone in our community who wants to up their game. Bravo you two!

    Apple Podcasts
    5
    Ant5364
    Canada3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests bring a mix of frontline experience and big-picture industry perspective.
Listeners appreciate the actionable industry insights and practical leadership takeaways.
Chemistry between hosts is highlighted as engaging and entertaining.

Talking Points

Recent interactions between the hosts and their guests.

Ep. 83 - Maria Corpuz from Bel Merch
Q: How did those experiences help you in your entrepreneurial journey?
My journalism mindset and curiosity drive storytelling and impact, which I translate into building purposeful merch strategies and partnerships.
Ep. 78 - Rachel Hoskins from Sock 101
Q: What do you look for when investing in networking events or camps?
Rachel emphasizes attendee quality, relevance to their niche, and the potential for meaningful learning and content creation, not just immediate orders.
Ep. 78 - Rachel Hoskins from Sock 101
Q: What was it like growing up in the industry?
Rachel describes a family legacy in promo, from helping in the shop to learning every corner of the business, which shaped her appreciation for the industry's people and processes.
Ep. 79 - Lawrence Hanley from Desk Plants
Q: Why are activations considered the future of merch in your view?
He argues activations create real-time engagement, moving away from static collateral to experiences at booths and events that tell a story and create a lasting brand memory, which is why activations will become standard.
Ep. 79 - Lawrence Hanley from Desk Plants
Q: How does sustainability shape Desk Plants and its product decisions?
Lawrence says sustainability is central: plants are inherently sustainable, vessels are chosen for second-life potential, packaging is recyclable, and the product avoids contributing to environmental junk, emphasizing usefulness and longevity.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Between 2 Brands Podcast

What is Between 2 Brands Podcast about and what kind of topics does it cover?

This show centers on branding, promotional products, and leadership within the marketing and manufacturing ecosystem, blending practical industry tactics with candid storytelling. Episodes frequently explore event activations, distributor-supplier dynamics, leadership transitions, and the evolving role of technology—often highlighting how brands create memorable experiences, sustain family or legacy businesses, and balance speed with quality. Notably, guests come from top promo distributors, printing and apparel firms, and industry associations, offering both client-side and supplier perspectives. A throughline is pragmatic, people-first leadership and a willingness to discuss challenges, culture, and the future of the industry with wit and... more

Where can I find podcast stats for Between 2 Brands Podcast?

Rephonic provides a wide range of podcast stats for Between 2 Brands Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Between 2 Brands Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Between 2 Brands Podcast get?

Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for Between 2 Brands Podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Between 2 Brands Podcast?

Rephonic provides comprehensive predictive audience data for Between 2 Brands Podcast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Between 2 Brands Podcast have?

To see how many followers or subscribers Between 2 Brands Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Between 2 Brands Podcast?

These podcasts share a similar audience with Between 2 Brands Podcast:

1. Delivering Marketing Joy
2. skucast
3. Promo Perspectives by SAGE
4. The Daily
5. Up First from NPR

How many episodes of Between 2 Brands Podcast are there?

Between 2 Brands Podcast launched 6 years ago and published 324 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Between 2 Brands Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Between 2 Brands Podcast?

Rephonic pulls ratings and reviews for Between 2 Brands Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Between 2 Brands Podcast?

Rephonic provides full transcripts for episodes of Between 2 Brands Podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Between 2 Brands Podcast?

Recent guests on Between 2 Brands Podcast include:

1. Maria Corpuz
2. David Glenn
3. Melissa Ralston
4. Johanna Gottlieb
5. Lawrence Hanley
6. Rachel Hoskins
7. Mark Gammon
8. John Cudahy

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days