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Delivering Marketing Joy

Kirby Hasseman
Marketing
Branded Merchandise
Marketing Strategies
Artificial Intelligence
Hasseman Marketing
Social Media
Entrepreneurship
Digital Marketing
Branding
Goal Setting
Social Media Marketing
Personal Development
Marketing Strategy
Customer Engagement
Merchandise
Sustainability
Sales
Tiktok
PPAI
Gen Z

Kirby Hasseman interviews marketers, entrepreneurs, and leaders from around the globe to help you elevate your business.

PublishesDailyEpisodes581Founded11 years ago
Number of ListenersCategory
Business

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Artwork for Delivering Marketing Joy

Latest Episodes

Life has a way of throwing us into seasons that feel overwhelming, unpredictable, and completely out of our control. Whether it's challenges in business, family, health, or simply the pace of everyday life, chaos is something we all experience. In th... more

In this episode of Better Merch… Better Marketing, Jade and Kirby kick things off with a lighter conversation about what they've been watching this summer before diving into three topics that every business should be thinking about. First, they discu... more

In this week's episode of Delivering #marketingjoy Jon Benson joins the show to discuss the birth of the video sales letter, humanizing AI in marketing, targeting the right audience, aligning messaging with ideal customers, and leveraging AI as a bus... more

Over the past several weeks, my fitness journey has changed in a big way—and one of the most unexpected tools helping me improve has been AI. In this video, I share how I started using AI as my personal fitness trainer and accountability coach, and w... more

Key Facts

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Recent Guests

Jon Benson
Copywriter, entrepreneur, AI pioneer; fitness author
Episode: Delivering Marketing Joy Episode 607 - Targeting the Right Audience
Jared Harman
Agency leader with a background in brand strategy and hockey marketing
One Group Agency
Episode: Delivering Marketing Joy Episode 606 - Embracing Failure in Business
Lior Eldan
COO of Moburst
Moburst
Episode: Delivering Marketing Joy Episode 605 - Harnessing AI for Marketing Success
Leslie Galbreath
CEO of DGS Marketing Engineers
DGS Marketing Engineers
Episode: Delivering Marketing Joy Episode 604 - Marketing's Role in Organizational Success
Jeff Coleman
Lead engine architect in Google Ads Alchemist; founder of Factor 4 Marketing
Factor 4 Marketing; Google Ads Alchemist
Episode: Delivering Marketing Joy Episode 603 - Understanding Google Ads
Tom Rector
CEO of Thumbprint (and former owner/leader in the Scream Brewery and Thumbprint acquisition)
Thumbprint
Episode: Delivering Marketing Joy Episode 602 - Lessons Learned From The Acquisition Process
Stan Berteloot
Chief Innovation Officer at Nitro Marketing and host of AI in Marketing
Nitro Marketing
Episode: Delivering Marketing Joy Episode 601 - AI's Role in Modern marketing Strategies
Justin Inman
Founder of Embrose; former Google Enterprise leader
Embrose
Episode: Delivering Marketing Joy Episode 600 - The Evolution of Digital Marketing
Ferdinand Mehlinger
Systems architect and founder of GStacker
GStacker
Episode: Delivering Marketing Joy Episode 599 - How AI is Changing the Search Game for Local Businesses

Hosts

Kirby Hasseman
Host of the show, branding and marketing consultant
Jade Crider
Branding bestie, co-host

Reviews

4.9 out of 5 stars from 42 ratings
  • Amazing host and great topics

    Kirby is a brilliant host. He knows how to get the right leaders to interview, then get them to share their marketing strategies that’s made them successful.

    Truly enjoy the content and format.

    Apple Podcasts
    5
    sjekdjjd
    United States6 months ago
  • Agree

    Great show really enjoy this.

    Not a Seinfeld fan either.

    Didn’t like Happy Gilmore 2 either.

    Have learned about marketing from this show.

    Been listening for about a month now.

    Apple Podcasts
    5
    Keller63
    United States10 months ago
  • Enjoyed our time!

    Really enjoyed getting to spend time together and talk shop on our episode. You’re doing a great service to the early stage business operators out there by sharing knowledge! Keep it up Kirby!!!

    Apple Podcasts
    5
    111Wow111
    United States2 years ago
  • Great Morning Listen

    Great listen in my mornings, DMJ is a constant in my rotation of podcasts every week. Easy to digest, super informative and I always take something away from each episode.

    Apple Podcasts
    5
    ThePlantDaddy
    United States2 years ago
  • I can’t get enough!

    I’ve been a long time listener of this show, and it continues to be one of my consistent must-listen’s in my podcast rotation. The energy is high, the content is relevant, targeted and informative, and I often find myself going through the archives to share past episodes with my clients to help them grow their marketing businesses. It truly does deliver marketing joy!

    Apple Podcasts
    5
    HannahJaymes
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners value the mix of guests and host energy; insights translate to client work.
The show is praised for consistent, actionable content and guest variety.
Hosts consistently bring on sharp marketing leaders, delivering practical, battle-tested tactics.

Talking Points

Recent interactions between the hosts and their guests.

Delivering Marketing Joy Episode 604 - Marketing's Role in Organizational Success
Q: How can a marketing leader ensure their work is actually moving the business forward rather than just creating activity?
By tying marketing to concrete business outcomes through a structured process (RPIE) that starts with research and planning, ensuring activities are guided by audience needs and measurable objectives rather than chasing trends or vanity metrics.
Delivering Marketing Joy Episode 603 - Understanding Google Ads
Q: What is the right approach when campaigns aren't performing, and how should a business evaluate performance beyond spending more?
Focus on cost per conversion and cost per sale to determine profitability; if metrics aren't meeting targets, seek optimization help or reassess whether Google Ads is the right fit for the business.
Delivering Marketing Joy Episode 603 - Understanding Google Ads
Q: For business owners who want to turn Google Ads from a frustrating expense into a reliable lead engine, where do they start?
Begin with a clear ideal customer and the exact problem you solve for them; then align your business differentiation with your keywords, ads, and landing pages so the message is consistent and compelling.
Delivering Marketing Joy Episode 601 - AI's Role in Modern marketing Strategies
Q: How does your background as a Reuters journalist shape your approach to AI in marketing?
Stan explains that journalism taught him to cut through hype, verify information, and combine rigorous storytelling with data-driven AI practices, emphasizing that understanding the customer and the business problem is essential before applying AI.
Delivering Marketing Joy Episode 598 - From Gym Owner to Marketing Expert
Q: Where should a small business allocate a 30-minute weekly marketing investment?
Focus on auditing and improving the funnel, collecting genuine reviews, and reaching out to the existing list with valuable, non-spammy content to stay top of mind as the guiding resource.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Delivering Marketing Joy

What is Delivering Marketing Joy about and what kind of topics does it cover?

The show centers on practical marketing strategies shared by marketers, entrepreneurs, and leaders from around the world. Episodes cover a mix of AI in marketing, branding, branded merchandise, local service-business tactics, and storytelling-driven brand-building, often featuring actionable frameworks and real-world examples. A standout is the consistent emphasis on authentic, relationship-focused marketing, thoughtful product experiences, and the evolving role of AI in discovery and PR. The host-friendly format and repeat appearances by industry guests offer a blend of tactical takeaways and big-picture thinking that can help listeners implement measurable improvements quickly.

Where can I find podcast stats for Delivering Marketing Joy?

Rephonic provides a wide range of podcast stats for Delivering Marketing Joy. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Delivering Marketing Joy and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Delivering Marketing Joy get?

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What are the audience demographics for Delivering Marketing Joy?

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How many subscribers and views does Delivering Marketing Joy have?

To see how many followers or subscribers Delivering Marketing Joy has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Delivering Marketing Joy?

These podcasts share a similar audience with Delivering Marketing Joy:

1. Between 2 Brands Podcast
2. skucast
3. BigDeal
4. SmartLess
5. Up First from NPR

How many episodes of Delivering Marketing Joy are there?

Delivering Marketing Joy launched 11 years ago and published 581 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Delivering Marketing Joy?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Delivering Marketing Joy?

Rephonic pulls ratings and reviews for Delivering Marketing Joy from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for Delivering Marketing Joy?

Rephonic provides full transcripts for episodes of Delivering Marketing Joy. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Delivering Marketing Joy?

Recent guests on Delivering Marketing Joy include:

1. Jon Benson
2. Jared Harman
3. Lior Eldan
4. Leslie Galbreath
5. Jeff Coleman
6. Tom Rector
7. Stan Berteloot
8. Justin Inman

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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