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Artwork for Delivering Marketing Joy

Delivering Marketing Joy

Kirby Hasseman
Marketing
Branded Merchandise
Artificial Intelligence
Hasseman Marketing
Marketing Strategies
Digital Marketing
Entrepreneurship
Social Media
Social Media Marketing
Branding
Marketing Strategy
Sustainability
Merchandise
Trade Shows
PPAI
Goal Setting
Customer Experience
Business Growth
Work-Life Balance
Personal Branding

Kirby Hasseman interviews marketers, entrepreneurs, and leaders from around the globe to help you elevate your business.

PublishesDailyEpisodes581Founded11 years ago
Number of ListenersCategory
Business

Listen to this Podcast

Artwork for Delivering Marketing Joy

Latest Episodes

In this week's episode of Delivering #marketingjoy Jonathan Schaeffer joins the show to discuss shifting from AI research to personal empowerment, the value of personal knowledge, His new AI model "Kind", and preserving value in AI. Listen now!

In this week's episode of Delivering #marketingjoy Michelle Glogovac joins the show to discuss the rise of podcast guesting, connection over promotion, crafting the perfect pitch, and getting started with podcast guesting. Listen now!

Marketing can feel productive even when it isn't actually working. In this webinar, I break down the problem with Random Acts of Marketing—the disconnected social posts, emails, digital ads, promotional products, events, and other tactics businesses ... more

In this week's episode of delivering #marketingjoy Jonathan K. Lo joins the show to discuss navigating marketing chaos, the importance of empathy in marketing, building trust and customer connection, and practical strategies for small businesses. Lis... more

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Recent Guests

Michelle Glogovac
Podcast matchmaker, award-winning publicist, author of How to Get on Podcasts
MLG Collective (implicit)
Episode: Delivering Marketing Joy Episode 617 - The Rise of Podcast guesting
Jonathan KLo
Fractional CMO for CEOs; CEO of Salt Foundry
Salt Foundry
Episode: Delivering Marketing Joy Episode 616 - Keeping People Interested
Helix Wolfson
Content creator, producer, co-founder of Infinite Reality, Helix Wolfson
Infinite Reality
Episode: Delivering Marketing Joy Episode 615 - Crafting Human-Like AI Content
John Gumas
President of Commit Agency; creator of Challenger Brand Marketing
Commit Agency
Episode: Delivering Marketing Joy Episode 614 - Challenger Brand Marketing
Dan Balcauski
Pricing expert
Product Tranquility
Episode: Delivering Marketing Joy Episode 613 - Understanding Pricing Mistakes
Kate Murray
Communications and public relations specialist at American Solutions for Business
American Solutions for Business
Episode: Delivering Marketing Joy Episode 612 - The Role of Communication in Sales
Zachary Bernard
Founder of We Feature UPR, a PR company that specializes in podcast, TV, and press presence
We Feature UPR
Episode: Delivering Marketing Joy Episode 611 - The Rise of podcasting in PR
Anna Lecat
CEO across three continents, author, TEDx speaker focused on helping leaders have difficult conversations
Independent consultant/Author
Episode: Delivering Marketing Joy Episode 610 - Loving Conflict
Vera Minot
Creative force in the branded merch industry; runs family business; Goldman Sachs 10,000 Small Businesses alum
Southwest Solutions (contextual)
Episode: Delivering Marketing Joy Episode 609 - Rethinking Branded Merch Strategies

Hosts

Kirby Hasseman
Host of Delivering Marketing Joy; founder of Hasseman Marketing; involved in branding and growth coaching.
Jade Crider
Co-host and branding expert; contributes branding strategy and practical merch guidance.

Reviews

4.9 out of 5 stars from 42 ratings
  • Amazing host and great topics

    Kirby is a brilliant host. He knows how to get the right leaders to interview, then get them to share their marketing strategies that’s made them successful.

    Truly enjoy the content and format.

    Apple Podcasts
    5
    sjekdjjd
    United States8 months ago
  • Agree

    Great show really enjoy this.

    Not a Seinfeld fan either.

    Didn’t like Happy Gilmore 2 either.

    Have learned about marketing from this show.

    Been listening for about a month now.

    Apple Podcasts
    5
    Keller63
    United Statesa year ago
  • Enjoyed our time!

    Really enjoyed getting to spend time together and talk shop on our episode. You’re doing a great service to the early stage business operators out there by sharing knowledge! Keep it up Kirby!!!

    Apple Podcasts
    5
    111Wow111
    United States2 years ago
  • Great Morning Listen

    Great listen in my mornings, DMJ is a constant in my rotation of podcasts every week. Easy to digest, super informative and I always take something away from each episode.

    Apple Podcasts
    5
    ThePlantDaddy
    United States3 years ago
  • I can’t get enough!

    I’ve been a long time listener of this show, and it continues to be one of my consistent must-listen’s in my podcast rotation. The energy is high, the content is relevant, targeted and informative, and I often find myself going through the archives to share past episodes with my clients to help them grow their marketing businesses. It truly does deliver marketing joy!

    Apple Podcasts
    5
    HannahJaymes
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are consistently diverse experts, delivering practical, results-oriented insights.
Audience appreciates the mix of theory, real-world examples, and templates they can apply quickly.
Listeners value the host's ability to book top leaders and extract actionable marketing strategies.

Talking Points

Recent interactions between the hosts and their guests.

Delivering Marketing Joy Episode 617 - The Rise of Podcast guesting
Q: What's like a mistake that people make when they're trying to land guest spots, and what actually works?
The big mistakes are not listening to the show before pitching, failing to personalize, and not giving the host everything they need in one email. Effective pitches customize content to the show, highlight unique personal journeys, and include ready-to-use topics and questions, making it easy for hosts to say yes.
Delivering Marketing Joy Episode 613 - Understanding Pricing Mistakes
Q: What simple test can a business run to see if pricing builds trust or invites a race to the bottom?
Build observable, transparent usage metrics with dashboards and alerts, ensuring customers can monitor consumption and costs, which reinforces trust and avoids surprise bills.
Delivering Marketing Joy Episode 613 - Understanding Pricing Mistakes
Q: Why does the cheap vs affordable distinction matter, and how should businesses think about pricing when customers use the product?
Cheap signals low perceived value and affordability should be tied to the actual outcomes and problem-solving capabilities the product delivers, not just the sticker price; tiering and value-based packaging help customers see worth beyond the initial cost.
Delivering Marketing Joy Episode 613 - Understanding Pricing Mistakes
Q: What's the single biggest pricing mistake you see small businesses make when trying to figure out what to charge?
The biggest mistake is assuming the price alone will determine success; instead, who you price for, what you package, and how you price (the pricing model) have a far greater impact on outcomes.
Delivering Marketing Joy Episode 611 - The Rise of podcasting in PR
Q: Where can people find more about your company and services?
Visit wefeature.com/pod for a brief overview and a video explanation, plus contact options; you can also find Zach on major social networks.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
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Social Media Reach

Frequently Asked Questions About Delivering Marketing Joy

What is Delivering Marketing Joy about and what kind of topics does it cover?

The show centers on practical marketing, business growth, and leadership strategies shared by marketers, entrepreneurs, and executives. Episodes frequently explore pricing, hybrid marketing (combining digital and physical touchpoints), brand storytelling, and practical playbooks for scaling teams, launches, and merch programs. Noteworthy is the consistent emphasis on actionable frameworks, guest-driven expertise, and a joyful, approachable hosting style that translates complex concepts into repeatable steps for owners and marketers at varying stages of growth.

Where can I find podcast stats for Delivering Marketing Joy?

Rephonic provides a wide range of podcast stats for Delivering Marketing Joy. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Delivering Marketing Joy and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Delivering Marketing Joy get?

Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for Delivering Marketing Joy, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Delivering Marketing Joy?

Rephonic provides comprehensive predictive audience data for Delivering Marketing Joy, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Delivering Marketing Joy have?

To see how many followers or subscribers Delivering Marketing Joy has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Delivering Marketing Joy?

These podcasts share a similar audience with Delivering Marketing Joy:

1. Between 2 Brands Podcast
2. skucast
3. BigDeal
4. Up First from NPR
5. SmartLess

How many episodes of Delivering Marketing Joy are there?

Delivering Marketing Joy launched 11 years ago and published 581 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Delivering Marketing Joy?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Delivering Marketing Joy?

Rephonic pulls ratings and reviews for Delivering Marketing Joy from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Delivering Marketing Joy?

Rephonic provides full transcripts for episodes of Delivering Marketing Joy. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Delivering Marketing Joy?

Recent guests on Delivering Marketing Joy include:

1. Michelle Glogovac
2. Jonathan KLo
3. Helix Wolfson
4. John Gumas
5. Dan Balcauski
6. Kate Murray
7. Zachary Bernard
8. Anna Lecat

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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