随便播播 ｜ Marketing Trivia
蠢蠢是我呀传播是不是真的没有专业？营销中所有的评判标准会不会非常主观？
其实这个播客就是从传播专业的我们自身为出发点，希望通过与伙伴的对话来回答疑惑，讨论我们身边的营销热点或者感兴趣的话题。
希望大家听得开心：D
听众邮箱随时等候您的来信: marketingrookies0618@gmail.com
| Publishes | Monthly | Episodes | 10 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Categories | Personal JournalsSociety & CultureBusinessMarketing | ||
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是的，不是大家时空穿越了，而是我们这些主播（主要是我和Ginger）的拖延症又犯了在冬奥会、残奥会结束之后才正式上线这一期.....!咱们也就话不多说，直接进入正题吧，本期你将听到：
本届冬奥会令主播印象深刻的出圈人物/人偶/事件冰墩墩的走红历程：从无人问津到一墩难求到以及如何打造一个原创IP靠吐槽出圈的前奥运冠军王濛、天才少女谷爱凌——运动员们越来越立体、有个性了
冬奥会更是品牌的狂欢节
其中还有主播蠢蠢大为震撼事件：谷爱凌不用写talking points 就能做一个完美的spokespe... more
从虚拟偶像开始，本次我们的话题向更宽泛的virtual human-being偏移，这次讨论的话题有但不限于这些：
#数字人背后有一整个数字人生#什么？虚拟人也可以接代言吗#是哪些资本在运作虚拟人呢？#为什么说虚拟偶像需要强运营#拟偶像V.S现实偶像随便想想：哎，你心目中的虚拟人应该什么样子呀？
抖音的热门内容多久发酵？为什么我好像比其他人更多收到广告？抖音的分发体系让达人不想再接私活了吗抖音的具体操作过程：信息流业务和品牌广告业务都是谁在承接呢？OCPM是抖音自己的效果广告计价方式，其实背后卖的是他的算法?如何用机器制造一条“信息流广告“对于不同广告主应该是投什么不同的广告呢？创作者/品牌的实用工具库分享!【随便想想】：主播们想做哪种类型的热门账号呢？
近几年令人印象深刻的“出圈”周边有哪些？辣眼睛的周边必备元素。喜茶一年周边SKU达到100，但周边到底有利润吗？对企业又有什么意义呢？哪些品牌适合做周边？什么什么Supreme出过斧头？一个精打细算的周边需要制作多久？· 品牌是怎么样从0到1制作一款周边产品的？从策划立项到执行成品一般需要哪些人来配合
ChitChat：抖音文创再设计——不要再只是印logo到各个地方了！本播客要设计周边了？
哈哈哈哈哈哈哈哈哈——逐渐变成双月更节目（不是这样的！那么回归的这一期我们聊了些什么？——Gamification2011年初，游戏化营销（Gamification）就已经在国外的开始广泛流行，怎么觉得在中国才是真正被玩通找找到了他的归属呢！本期涉及：#我们谁都逃不开的芭芭庄园？#那双十一过后星秀猫去了哪里呢？#哪些场景适合游戏化行销#消费者在游戏化背后的心理动机
#在疫情期间为什么女护士和医生的生理需求要靠后呢？#欧美卫生巾从价格和包装上有何不同#看看德国是如何让一个campaign让卫生巾的税从奢侈品降到生活必需品的#如果卫生巾降税了和价格下降有直接关系吗？如果这样，这个好处能落到每个人头上吗？
本期简介：2018除了偶像元年居然还是沙雕元年为什么品牌都向沙雕靠拢，但是大家是不是都适合呢？东南亚品牌圈的沙雕之旅，日本泰国和中国各有什么特色！沙雕文化是解构严肃文化和年轻人话语权的有一次印证？
呃呃，最后本次希望没有人发现大概跳票了一周。
粉丝经济4.0时代，人人都是制作人为什么品牌和选秀纷纷有虚拟偶像加入，虚拟偶像是下一个代言新阵地？欧美和日韩粉丝支持明星又有哪些不同的方式嘞！
作为粉丝和消费者你会希望看到品牌什么样的合作呢？
本期点击就看主播粉籍出柜现场，片尾的小彩蛋也不容错过！
如果你有任何想法和意见，热切欢迎来信！我们的邮箱是：Marketingrookies0618@gmail.com
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Apple Podcasts | #129 | China/Business/Marketing |
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随便播播 ｜ Marketing Trivia launched 5 years ago and published 10 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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