品牌消费观
品牌消费观感谢订阅！这是一档聚焦品牌、消费、商业的谈话式播客。
在这个快速变化的商业时代，中国的品牌们正像积木一样，为了更好的生存和发展，不断学习和叠加着新的超能力。我们希望能向大家展现，真正从用户出发构建长期价值的“用户原生品牌”、令人振奋和富有创造性的商业实践、以及当下最新鲜有趣的消费趋势···
加入我们，一起和行业领袖对话，探索品牌和商业的新力量。
【主播介绍】
浣昉Leo
有赞COO兼联席总裁，负责公司的整体战略和业务管理。前高瓴资本资深投资人，10年累计投资金额超10亿美金，深耕社交电商、新零售、新消费品牌、创新AI技术和企业服务等领域。
资深滑雪爱好者，球类运动达人，美好事物收割机，高质量对话上瘾症，近期在体验骑行式冥想。
【加入听友群】
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【关于节目】 more
| Publishes | Monthly | Episodes | 51 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | BusinessEntrepreneurshipMarketing |
Listen to this Podcast
Latest Episodes
「品牌在小红书怎么玩？」几乎是所有品牌营销人的必答题。「活人感」一直是小红书引以为傲的平台优势，这里不是品牌单向输出的宣讲厅，而是一个热气腾腾的生活现场。高高在上的品牌必须学会接地气，寻找真实的、具体的生活场景与痛点，用听得懂、有共鸣的日常语言去沟通。这意味着营销要回归「人」本身。作为以内容深度见长的平台，小红书内容价值评判尺度也在悄然演变。「美即生产力」的黄金法则依然有效，但单纯的好看已不足以撬动用户的心智和钱包。「真诚」与「人感」成为更稀缺、也更有效的通行证。互联网上仍然充斥着各种小红书营销... more
说起线下脱口秀的顶流，你会首先想到谁？这个名字大家可能猜不到，「一支麦」的主角二狗。作为近年来最受欢迎的线下互动演出品牌之一，「一支麦」和二狗的名字几乎成了爱情和社交的代名词。全年超过200场的高频演出，让二狗不仅成为演出场次的“劳模”，也让这档节目在全国各地收获了大批忠实粉丝。相比传统脱口秀，「一支麦」更像是一场融合了即兴互动、真实社交和情感体验的独特现场秀。观众不仅是看客，更有机会成为故事的主角。这样一场热闹又充满情绪价值的演出，是如何运作起来的？它背后的商业模式、用户画像以及未来的延展空间... more
提到中国供应链，你会想到什么？全球代工厂、低价制造、贴牌生产？这些曾是中国制造在世界舞台上的标签。但如今，一场深刻的变化正在发生：越来越多工厂不再满足于做“幕后英雄”，而是开始打造自己的品牌，走向前台。MU16 是一个有山西祁县基因的北京品牌，携带着40年人工吹制工艺的沉淀。过去，他们的祖辈为全球高端品牌代工，如今决定用自己的名字面对消费者，把“中国制造”的工艺美感和设计语言传递出去。MU16 正在用一只只日常杯子，探索从工厂到品牌的路径。在这个品牌成长故事里，我们能窥探到一代一代中国制造的品牌... more
当“出海”成为中国企业寻求增量的关键词，目光往往习惯性地投向北美、东南亚或新兴的中东。然而，就在我们邻邦——俄罗斯，一场规模空前的“淘金热”正悄然上演。自冲突爆发以来，西方国家的一系列经济制裁下，俄罗斯线上零售市场却出乎意料的呈现出强劲的增长态势。从常规的食品、饮料、服装，再到新兴的游戏、消费电子乃至汽车，在西方品牌集体撤离的大背景下，中国企业正全方位“包围”俄罗斯市场，填补当地巨大的消费空白。“富贵险中求”，尽管欧美企业的撤离留出了更多的“蛋糕”，但也存在不少麻烦。真正能在俄罗斯生存下来的中国... more
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Reviews
- 高质量对话让人上瘾
喜欢主播的追问和嘉宾们的分享，高质量对话让人上瘾。对消费行业的洞察也非常有启发。
Apple Podcasts5杜方舒China3 months ago - 希望主持人不要插话同时精进自己的知识纬度
对话梁宁老师这一期实在是太精彩了！尤其是梁宁老师关于relationship和connect的这部分，获益匪浅！想去给梁宁老师打工，每天被骂到爆哭边哭还边说“梁宁老师说得对”
主持人leo老师其实能听出来对商业和品牌有研究和理解，比如说到表、nike、苹果能够侃侃而谈，但是对于一些比底（or低）层的商业模式不是很感兴趣也不是很有涉猎。比如说到对白牌的理解尤其凸显。然后就是对谈注意节奏不要老插话。
Apple Podcasts5瞧把你给能的China6 months ago - 主持人太拉了
嘉宾很好 主播是我听过所有播客里面最不专业的吧 一直在咳嗽对对对 在笑什么啊？
Apple Podcasts2校园跑你碟China10 months ago - 给主持人的建议
嘉宾输出观点时，主持人在旁边一直说对，对，对，对，很影响听众的观感
Apple Podcasts3Vikki梦Chinaa year ago - 宝藏节目 宝藏主播
嗷嗷待哺等更新 专业有内涵的主播才能和嘉宾碰撞出高质量的节目 （第一次评论 评论到底发没发出去啊
Apple Podcasts5除了烂就是烂Chinaa year ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #231 |  Germany/Business/Marketing |
Apple Podcasts | #5 | China/Business/Marketing |
Apple Podcasts | #35 |  Hong Kong/Business/Marketing |
Apple Podcasts | #42 |  Chile/Business/Marketing |
Apple Podcasts | #60 |  Singapore/Business/Marketing |
Apple Podcasts | #117 |  New Zealand/Business/Marketing |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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品牌消费观 launched 2 years ago and published 51 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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