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Artwork for 品牌消费观

品牌消费观

品牌消费观

一档聚焦品牌、消费、商业趋势等领域的谈话式播客。我们将邀请中国最引领未来的品牌创始人/主理人们,畅聊品牌视角的行业知识、消费变化、商业思考,以及有趣的营销故事。通过一场场深入的对谈,一次次有趣的碰撞,与品牌一起洞察消费者需求,解读中国消费新趋势。【主播介绍】浣昉Leo有赞COO兼联席总裁,负责公司的整体战略和业务管理。前高瓴资本资深投资人,10年累计投资金额超10亿美金,深耕社交电商、新零售、新消费品牌、创新AI技术和企业服务等领域。资深滑雪爱好者,球类运动达人,美好事物收割机,高质量对话上瘾症,近期在体验骑行式冥想。 more

PublishesWeeklyEpisodes17Founded6 months ago
Language
ZH-CN
Number of ListenersCategories
BusinessEntrepreneurshipMarketing

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Artwork for 品牌消费观

Latest Episodes

一直以来,开书店都是一门关乎理想的生意,但很难赚钱。 more

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40 hours ago

2020年,植物基食品在全球资本市场和消费市场如火如荼了2年左右。4年的消费更替,看上去只有植物基乳制品留在了主流消费市场,而其中的门面就是OATLY燕麦奶。 more

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15 days ago

中国本土香水品牌图谱里,「闻献DOCUMENTS」是其中最瞩目的焦点,同时也备受资本青睐。定位高端、定价一线、重线下空间都是闻献可以在拥挤的香水赛道突出重围的核心因素。闻献创立于2020年,瞄准注重个性表达的Z世代人群,以「禅酷CHANKU」核心理念打造新奇独特的高端香水、香氛以及周边产品。截止今天,与世界香精巨头合作推出了5个系列:人无完人、人面兽心、不省人事、非常四季、仙。 有别于过去新锐品牌起家的路径依赖,「高端客群--高端产品-高端商场」的人货场路径构成了闻献当下的生意基本盘。 more

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a month ago

本期节目,邀请了知名户外品牌Patagonia的中国区掌舵人@曾维刚Roger ,正巧他也是播客节目「巴塔客 Patagoniac」的主播,所以这期节目咱们就以串台形式与大家见面。对户外圈精彩的人和故事感兴趣的听友,可以关注下。 more

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a month ago

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Reviews

4.4 out of 5 stars from 44 ratings
  • 挺好

    受不了了主播讲话问问题我听不懂啊啊啊啊啊啊但是回答的我就懂了哈哈哈

    Apple Podcasts
    4
    娜么肥
    China8 days ago
  • 推荐

    很有收获,推荐宝藏播客!

    Apple Podcasts
    5
    leoooooowerddd
    China3 months ago
  • 有价值的访谈

    感谢分享,去过两次阿那亚,美就是生产力!

    Apple Podcasts
    5
    mingzhu87
    China5 months ago

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品牌消费观 launched 6 months ago and published 17 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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