品牌消费观
品牌消费观感谢订阅！这是一档聚焦品牌、消费、商业的谈话式播客。
在这个快速变化的商业时代，中国的品牌们正像积木一样，为了更好的生存和发展，不断学习和叠加着新的超能力。我们希望能向大家展现，真正从用户出发构建长期价值的“用户原生品牌”、令人振奋和富有创造性的商业实践、以及当下最新鲜有趣的消费趋势···
加入我们，一起和行业领袖对话，探索品牌和商业的新力量。
【主播介绍】
浣昉Leo
有赞COO兼联席总裁，负责公司的整体战略和业务管理。前高瓴资本资深投资人，10年累计投资金额超10亿美金，深耕社交电商、新零售、新消费品牌、创新AI技术和企业服务等领域。
资深滑雪爱好者，球类运动达人，美好事物收割机，高质量对话上瘾症，近期在体验骑行式冥想。
【加入听友群】
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【关于节目】 more
| Publishes | Weekly | Episodes | 46 | Founded | a year ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | EntrepreneurshipMarketingBusiness |
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Latest Episodes
你有没有发现，超市饮料区正在经历一场大洗牌？曾经的碳酸饮料凭借气泡冲击感和高甜度称霸货架，如今正被无糖茶饮和低卡饮料逐渐让出C位。更值得关注的是，从去年开始，枸杞、薏仁、红豆等传统食材开始成为饮料主角，普通饮品摇身变成"中式养生水"。价格带也在悄然上移，3元以下的平价饮料逐渐退场，5元以上的产品开始成为消费主流。这场变革背后，是新消费需求的崛起与品牌格局的迭代。在饮料新赛道中，好望水无疑是表现最亮眼的黑马品牌之一。"望"系列气泡果汁主打佐餐场景，"照顾"系列养生水则切入健康场景，通过精准的消费场... more
2025 被视为 AI agent 的爆发元年。从写文案、做表格到设计工作流，这些智能体（Agent）已经不只是辅助工具，而是在试图“接管”部分组织流程、优化每一个决策点，特别是在零售行业：从内容生成、广告投放、客服自动化到门店管理，AI 正在渗透每一寸细节。本期节目，我们请到有赞联席总裁兼 COO 浣昉（Leo），从零售战场一线出发，深度解析 AI Agent 如何重塑商业流程，以及 SaaS 模式是否正面临重构。【本期节目是串台《科技早知道》】
本期节目你将听到：· 技术进步真的能自动带来组... more
如果细数2024年中国最蓬勃发展的行业之一，一定有出海电商。激战2年多，中国跨境电商和亚马逊都开始学习彼此的战术：前者借鉴平台精细化运营经验，后者则效仿中国"超快周转"的供应链体系。通过全托管、商家自运营等模式，跨境电商"出海四小龙"（Temu、TikTok Shop、阿里海外电商和Shein）在海外快速扩张。这些平台大部分以服装、3C配件等"轻小件"商品为突破口，通过"小单快反"实现规模化出海，带动跨境电商的物流仓储等基础能力等快度提升。但高速扩张也带来副作用，各平台间陷入"0.99美元包邮"... more
就在刚过去的2024年，抖音电商不动声色坐稳了行业第三把“交椅”，其全年GMV突破3.5万亿元，以30%的同比增幅超越京东，彻底改写了“猫狗拼”的电商格局。这个由短视频内容平台转型而来的新晋巨头，让再迟钝的品牌方也不得不正视其渠道价值。如今的抖音电商生态，已从依赖达人IP的“个人英雄主义”时代，迈入“内容+商品”比拼的新阶段。品牌若想分羹3.5万亿市场，需同步修炼内容创意、分销管理、数据运营等等多维度“超能力”。时至今日，抖音仍然在重新定义内容平台与电商业务的融合边界。
*附图：在抖音里挖掘多使... more
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Reviews
- 主持人太拉了
嘉宾很好 主播是我听过所有播客里面最不专业的吧 一直在咳嗽对对对 在笑什么啊？
Apple Podcasts2校园跑你碟China4 months ago - 给主持人的建议
嘉宾输出观点时，主持人在旁边一直说对，对，对，对，很影响听众的观感
Apple Podcasts3Vikki梦China6 months ago - 宝藏节目 宝藏主播
嗷嗷待哺等更新 专业有内涵的主播才能和嘉宾碰撞出高质量的节目 （第一次评论 评论到底发没发出去啊
Apple Podcasts5除了烂就是烂Chinaa year ago - 挺好
受不了了主播讲话问问题我听不懂啊啊啊啊啊啊但是回答的我就懂了哈哈哈
Apple Podcasts4娜么肥Chinaa year ago - 推荐
很有收获，推荐宝藏播客！
Apple Podcasts5leoooooowerdddChinaa year ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #2 | China/Business/Marketing |
Apple Podcasts | #19 |  South Korea/Business/Marketing |
Apple Podcasts | #26 |  Hong Kong/Business/Marketing |
Apple Podcasts | #30 |  Singapore/Business/Marketing |
Apple Podcasts | #38 | China/Business |
Apple Podcasts | #57 |  Taiwan/Business/Marketing |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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品牌消费观 launched a year ago and published 46 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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