一起探索好玩的商业世界
Publishes | Twice monthly | Episodes | 122 | Founded | 10 years ago |
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Language | Number of Listeners | Category | Business |
一直在中国市场顺风顺水的山姆会员店,最近被骂上热搜——「进店的会员资格每年要收几百块钱,店里卖得却是随处可见的大众品牌?!」
* 盼盼、卫龙、好丽友、溜溜梅这些大众品牌的品质真的不行吗?
* 究竟是山姆的品控出了问题,还是选品逻辑与品牌心智错位?
* 在众多制造业引领全球的同时,为什么中国消费者依然对本土食品品牌缺乏信任?
* 中国消费者需求众口难调,山姆的大包装精选SKU模式还能走多远?
* 山姆模式未来在中国市场的真正难点是什么?
新书出版
黄海的新... more
以体验型消费品牌闻名的长沙出了个效率型异类:量贩式零食连锁店「鸣鸣很忙」短短几年时间就在全国范围内开出了一万五千多家门店并且即将在港股上市。
与此同时,长沙著名慢品牌「茶颜悦色」也将休闲零食作为第二增长曲线并取得了不错的业绩表现。更巧的是,长沙诞生的另一知名体验型品牌「三顿半」也在发力零食。
同样是卖零食,这三家公司选择的路径有何不同?谁能飞得更高、谁能走得更远?这个问题的本质是:中国商业品牌,应该创造体验,还是提升效率?
2019年疯投圈第37期节目谈到彼时中国有太多企业在追求效率... more
疯投圈平时主要聊商业案例和行业分析,这次我们应很多朋友的要求,聊聊个人、特别是非专业投资者,应该如何投资。资产配置是为了拥有应对风险和未来不确定性的底气,是每个人财富积累路上的必修课。
* 资金应该怎么分配到不同的资产类别才更安全?
* 不同类别的资产与中国、美国经济的相关性如何?
* 除了黄金,基本面和实体经济相关性不大的避险资产还有什么?
* 资产可以全球化配置,那肉身呢?很多人追捧的香港身份到底吸引如何?
特别感谢
本期节目由「小雨伞保险经纪」赞助播出。... more
人群洞察是在消费行业创业的必备技能,尤其是洞察那些自己并不身处其中的人群的消费需求。市面上已经有太多分析年轻女性群体的消费偏好,以她们为主要顾客的消费品牌间竞争也异常激烈。机会往往藏于无声处,我们关注另外两个人群:老人与小孩。
未来十年,大量生意都值得给初老人群重做一遍。
* 被称作「银发星巴克」的长沙「东茅街茶馆」如何用空间和内容为老年人提供社交场所?
* 中老年人染发的需求有什么市场机会?日本的染发品牌如何为这个人群提供更好的消费体验?
生育率持续走低,但依然有品牌在儿童... more
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不要把什么都弄成是中美对抗,你死我活。 非常讨厌这种未经分析的叙事
很有意思的长博客,对于了解商业信息和风向有一定参考价值~内容的讨论也很有意思🥹~希望长期更新,真的很喜欢长博客
在开咖啡战争那一集讲的很透,比如星巴克现在的杯子是外带杯,同时星巴克的价格和我们国家的GDP所处的水平,是和瑞幸咖啡所指的10元价位是完全不同的,主播的不少观点很有见解,讲的很清晰
音频到现在都播不了
看到评论区有一部分人会口出狂言恶言,因此觉得有必要支持一下两位主播;每一期都听过,每一期都觉得主播非常的耐心剖析和表达自己的思考以及见解,非常用心的节目,希望可以节目常青~学到很多 感谢
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #183 | |
Apple Podcasts | #111 | |
Apple Podcasts | #166 | |
Apple Podcasts | #10 | |
Apple Podcasts | #21 | |
Apple Podcasts | #91 |
Listeners, social reach, demographics and more for this podcast.
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疯投圈 launched 10 years ago and published 122 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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