疯投圈
黄海、Rio一起探索好玩的商业世界
| Publishes | Twice monthly | Episodes | 130 | Founded | 10 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Category | Business |
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「体验化」一直是疯投圈重点关注的商业趋势。迪士尼、乐高、泡泡玛特等优秀企业带给了消费者很多美好的体验，但它们各自擅长的产品形式却大相径庭：迪士尼擅长经营主题乐园、同时有很强的动画和电影的内容能力；乐高数十年如一日专注于积木玩具；泡泡玛特则靠IP矩阵和盲盒玩法大火。比较这几家公司的共性与差异，能帮助我们更好理解不同时代背景下商业逻辑的变迁。
* 迪士尼是全球最擅长打造体验的公司，它的商业模式和经营优势是什么？
* 泡泡玛特在体验布局与内容创作上采用的「分布式」思路是出于什么考虑？
... more
当平台流量见顶、线上增长趋缓，越来越多品牌开始重新回到线下，用「看得见、摸得着」的体验重建用户信任。 本期节目我们从几个代表性案例出发，分析品牌如何实现线上线下深度融合的双轮驱动增长。
* Peet’s Coffee 皮爷咖啡：超300家线下门店如何反哺线上零售？
* 野人先生与钟薛高：同样是高价冰淇淋，钟薛高破产收场，为何野人先生却能在全国快速扩张、保持高溢价？野人先生主打的「分时现做」体验，是否给冰淇淋行业创造了全新的价值？
* 亚朵：睡眠产品是一个极难做品牌的领域，亚朵... more
每到年底大家总想盘一盘自己的钱袋子：黄金现在还能买吗？买哪只股票好呢？手上的钱怎么投资？疯投圈第120期关于个人资产配置的节目发布之后，很多朋友私信我们希望能再聊一些具体的方向。本期节目我们从风险管理的角度切入，探讨如何在收益、风险、流动性的不可能三角中寻找平衡。
* 为什么最近陷入风波的西贝和始祖鸟的管理层事前看不到潜在风险？
* 为什么阿里会因为DeepSeek而享受到股价几乎翻倍的红利？
* 个人投资的「杠铃策略」应该如何理解？
* 黄金是高风险还是低风险资产？ more
身边越来越多的朋友开始从事出海相关的业务。无论是朋友聚餐、还是疯投圈线下活动，大家热议的话题往往是关于出海的机会在哪里、想要成功走向世界的关键要素是什么。中国新兴品牌的全球化之路处于早期阶段，大家要正视其中的困难与挑战。
本期节目我们通过几个典型案例，希望能够启发你的思考：
* 为何Sushiro寿司郎能二次入华后大火，而茑屋书店却在中国一直水土不服？
* Crocs「洞洞鞋」在进入中国市场多年之后，如何靠「鞋花」再次实现增长？
* 被称为「意式沙县小吃」的萨莉亚在中日两... more
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Reviews
- Peet’s 咖啡的这种想法让我想到了…
其实主持人所说的这种，Peet’s 将消费者定位范围缩小到那一小部分（精致的有足够消费能力的都市丽人们），让我想到近两年涌现的很多那种美甲店，就是基本都是会员充值式，然后会提供特别特别好的服务，在做美甲的同时也可以得到店家免费赠送的奶茶咖啡甜品，美甲师做美甲的水平自然是相当不错的，更重要的是情绪价值拉满，店长也会将她们的日常工作拍成vlog 发表在社交媒体上以扩大知名度，目前我知道的比较有名的两家，一家是在杭州的一家是开在成都的。不只是美甲店吧，还有很多理发店，妆造工作室等等似乎也在走这种模式。
Apple Podcasts5Deidei爱吃菠萝蜜China2 months ago - 黄海表达欲太强了
黄海表达欲太强了，如果只是他和Rio的对谈那倒没什么，但是当和嘉宾对谈的时候，他说的话比嘉宾说的还要多老在打断嘉宾的发言，老听众都对黄海的观点比较熟悉，都希望倾听嘉宾的观点。从这一点来说，本节目没有以用户为导向。
Apple Podcasts1jinzaiyuanfangChina2 months ago - 关于会员的建议
我觉得从用户的角度的话，如果什么都没有讲清楚，就要用户交398成为会员，这是非常不合理的，用户的体验会很差，因为我不知道我付费究竟能够得到什么，所以希望小助理能够先讲明白这398意味着我能买到什么样的服务，谢谢
Apple Podcasts4我是彭大拉China4 months ago - 听观点还是要有自己的判断
听你聊完茶颜的内容后，对你的内容有点去媚了，你聊别的我不一定听得懂，聊我们本地的东西我还是稍微了解点的，可能是我看不懂资本，他们具体怎么样你还是要多从他们内部员工去了解了解，有点夸大了
Apple Podcasts1米昵酱China4 months ago - 不要把什么都弄成是中美对抗，你死我活。
不要把什么都弄成是中美对抗，你死我活。 非常讨厌这种未经分析的叙事
Apple Podcasts1晨光里的少年
United States4 months ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #109 | China/Top Podcasts |
Apple Podcasts | #215 |  Hong Kong/Top Podcasts |
Apple Podcasts | #12 | China/Business |
Apple Podcasts | #33 | Hong Kong/Business |
Apple Podcasts | #83 |  Singapore/Business |
Apple Podcasts | #163 |  Taiwan/Business |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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Which podcasts are similar to 疯投圈?
These podcasts share a similar audience with 疯投圈:
1. 商业就是这样
2. What's Next｜科技早知道
3. 半拿铁 | 商业沉浮录
4. 起朱楼宴宾客
5. 声东击西
How many episodes of 疯投圈 are there?
疯投圈 launched 10 years ago and published 130 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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