疯投圈
黄海、Rio一起探索好玩的商业世界
| Publishes | Twice monthly | Episodes | 147 | Founded | 11 years ago |
|---|---|---|---|---|---|
| Language |  Chinese (Simplified) | Number of Listeners | Category | Business |
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过去十年，中国跨境电商依靠强大的供应链能力和价格优势快速走向全球，SHEIN、Temu 等企业成为中国企业出海的代表。但随着这些企业在海外市场不断扩大影响力，也开始面对来自监管政策和贸易规则的全新挑战。
SHEIN 凭借独创的“小单快返”模式，将中国制造的速度发挥到极致。上市地绕了地球一圈之后，终于成功在香港上市。在这一里程碑背后，SHEIN 商业模式的正在面临挑战：当关税、本地化要求成为新的竞争条件，SHEIN 最核心的“快”优势是否正在被削弱？从中国直邮到海外仓布局，跨境电商的供应链模式... more
疯投圈长期关注中国企业的全球化征程。中国企业的出海逻辑正在经历系统性变化：过往依靠铺货和采买流量的方法论已经失效，出海企业必须要成为真正的全球化品牌。线上流量越贵，品牌越需要通过优质内容和达人营销占领消费者心智。但海外营销面临诸多难题：达人生态分散，跨语言、跨文化沟通障碍，使得品牌要承担高昂的管理成本以及不透明的价格和交易流程。AI技术的发展应用，正在为这些长期困扰出海企业的问题提供新解法。
本期节目我们邀请到AI原生海外达人营销平台AhaCreator的创始人Kay。AhaCreator是... more
越来越多大众熟悉的餐饮洋品牌正在把中国区业务交给中国本土资本控股、由中国团队全权运营。麦当劳、星巴克、汉堡王、赛百味、哈根达斯——它们并没有离开中国，但品牌、资本、经营在重新拆分。
* 为什么餐饮行业成为近年本土化最彻底的行业？
* 外国总部经营不好的品牌，交到中资手里就能被救活吗？
* 在产品、价格和门店模型上，外资品牌究竟慢在了哪里？
* 星巴克门店从使用统一的英文歌单，变成店长自主选歌，这种细节背后意味着什么？
* 柠季为什么接手哈根达斯中国的亏损门店？
... more
中国品牌出海早已不是新鲜事，但最近出现了更有意思的现象：一些中国品牌甚至还没有真正走出去，却已经先被海外消费者看见。今天我们来聊聊三个案例：
* 「山下有松」为什么能让外国消费者来华排队购买，甚至愿意支付溢价跨国代购？它凭什么打动那些已经买过很多奢侈品的消费者？品牌营销如何在真诚、接地气、向往感之间找到平衡？
* 「观夏」如何把香水这个源于西方的品类做出属于东方的表达？它进入中国传统线香领域，背后的思考是什么？
* 没有明显中国元素、甚至连中文名都没有的鞋履品牌 PANE，为... more
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Reviews
- 广告过多
专业性不强，没有讲清楚企业背景，广告简直是太多了，什么游学，什么手机广告，天呐
Apple Podcasts3沁蓝色的海China3 months ago - Peet’s 咖啡的这种想法让我想到了…
其实主持人所说的这种，Peet’s 将消费者定位范围缩小到那一小部分（精致的有足够消费能力的都市丽人们），让我想到近两年涌现的很多那种美甲店，就是基本都是会员充值式，然后会提供特别特别好的服务，在做美甲的同时也可以得到店家免费赠送的奶茶咖啡甜品，美甲师做美甲的水平自然是相当不错的，更重要的是情绪价值拉满，店长也会将她们的日常工作拍成vlog 发表在社交媒体上以扩大知名度，目前我知道的比较有名的两家，一家是在杭州的一家是开在成都的。不只是美甲店吧，还有很多理发店，妆造工作室等等似乎也在走这种模式。
Apple Podcasts5Deidei爱吃菠萝蜜China9 months ago - 黄海表达欲太强了
黄海表达欲太强了，如果只是他和Rio的对谈那倒没什么，但是当和嘉宾对谈的时候，他说的话比嘉宾说的还要多老在打断嘉宾的发言，老听众都对黄海的观点比较熟悉，都希望倾听嘉宾的观点。从这一点来说，本节目没有以用户为导向。
Apple Podcasts1jinzaiyuanfangChina10 months ago - 关于会员的建议
我觉得从用户的角度的话，如果什么都没有讲清楚，就要用户交398成为会员，这是非常不合理的，用户的体验会很差，因为我不知道我付费究竟能够得到什么，所以希望小助理能够先讲明白这398意味着我能买到什么样的服务，谢谢
Apple Podcasts4我是彭大拉Chinaa year ago - 听观点还是要有自己的判断
听你聊完茶颜的内容后，对你的内容有点去媚了，你聊别的我不一定听得懂，聊我们本地的东西我还是稍微了解点的，可能是我看不懂资本，他们具体怎么样你还是要多从他们内部员工去了解了解，有点夸大了
Apple Podcasts1米昵酱Chinaa year ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #165 | China/Top Podcasts |
Apple Podcasts | #10 | China/Business |
Apple Podcasts | #53 |  Hong Kong/Business |
Apple Podcasts | #99 |  New Zealand/Business |
Apple Podcasts | #108 |  Brazil/Business |
Apple Podcasts | #163 |  Taiwan/Business |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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Which podcasts are similar to 疯投圈?
These podcasts share a similar audience with 疯投圈:
1. 商业就是这样
2. 起朱楼宴宾客
3. What's Next｜科技早知道
4. 声东击西
5. 小Lin说
How many episodes of 疯投圈 are there?
疯投圈 launched 11 years ago and published 147 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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