
一起探索好玩的商业世界
| Publishes | Twice monthly | Episodes | 125 | Founded | 10 years ago |
|---|---|---|---|---|---|
| Language | Number of Listeners | Category | Business |

去年的第100期节目中我们曾讨论「名创优品大战泡泡特」。现在这一说法已不再合适,名创优品正在「偷师」泡泡玛特,开始推出自有IP。两者所处的IP潮玩行业,是中国当下最受关注的消费领域之一:
* labubu全球爆火、财报炸裂,哪些趋势在助推泡泡玛特旗下的IP矩阵火遍全球?
* labubu未来会是昙花一现,还是长红不衰?如何评估泡泡玛特旗下IP矩阵的可持续性?
* 从桌面到包挂,拓展新场景能否支撑泡泡玛特业绩持续走高?
* IP产品的战场上,名创优品猛追不舍,两者的商业模... more
二线城市正在悄悄接棒,成为中国商业与消费的下一个主力发动机。这期节目我们来聊聊当下中国二线城市享受到的两大红利:文旅火热与产业升级。以南京、长沙为代表的城市因文旅景点而汇集全国流量;而以宁波为代表的城市则以强悍的高新制造业走出了另一条发展道路。
* 在一线城市社零下滑的同时,为什么二线城市的消费业态依旧繁荣?
* 哪些结构性的因素在支撑二线城市的发展?
* 什么样的商业模式更容易在二线城市跑通?
* 这些现象折射出中国社会发展的什么趋势?
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掘金东南亚逐渐成为中国企业出海的共识,但这条路并非一帆风顺。
* 相比中国市场和日本市场,以印尼为代表的东南亚市场有什么特点?
* 以蜜雪冰城、名创优品、泡泡玛特为代表的中国公司,在当地发展态势如何?
* 当地电商不如国内发达,这给线下零售带来什么机遇?
* 商业竞争以外,中国企业还要面对哪些文化和社会层面的挑战?
* 面对强势的本地保护主义,中国企业应该如何应对?在确保产品力和供应链优势外,还应具备哪些核心能力?
* 躬身入局东南亚市场之前,创业者要做好哪... more
一直在中国市场顺风顺水的山姆会员店,最近被骂上热搜——「进店的会员资格每年要收几百块钱,店里卖得却是随处可见的大众品牌?!」
* 盼盼、卫龙、好丽友、溜溜梅这些大众品牌的品质真的不行吗?
* 究竟是山姆的品控出了问题,还是选品逻辑与品牌心智错位?
* 在众多制造业引领全球的同时,为什么中国消费者依然对本土食品品牌缺乏信任?
* 中国消费者需求众口难调,山姆的大包装精选SKU模式还能走多远?
* 山姆模式未来在中国市场的真正难点是什么?
新书出版
黄海的新... more
People also subscribe to these shows.
我觉得从用户的角度的话,如果什么都没有讲清楚,就要用户交398成为会员,这是非常不合理的,用户的体验会很差,因为我不知道我付费究竟能够得到什么,所以希望小助理能够先讲明白这398意味着我能买到什么样的服务,谢谢
听你聊完茶颜的内容后,对你的内容有点去媚了,你聊别的我不一定听得懂,聊我们本地的东西我还是稍微了解点的,可能是我看不懂资本,他们具体怎么样你还是要多从他们内部员工去了解了解,有点夸大了
不要把什么都弄成是中美对抗,你死我活。 非常讨厌这种未经分析的叙事
很有意思的长博客,对于了解商业信息和风向有一定参考价值~内容的讨论也很有意思🥹~希望长期更新,真的很喜欢长博客
在开咖啡战争那一集讲的很透,比如星巴克现在的杯子是外带杯,同时星巴克的价格和我们国家的GDP所处的水平,是和瑞幸咖啡所指的10元价位是完全不同的,主播的不少观点很有见解,讲的很清晰
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #56 | |
Apple Podcasts | #112 | |
Apple Podcasts | #203 | |
Apple Podcasts | #6 | |
Apple Podcasts | #14 | |
Apple Podcasts | #49 |
Listeners, social reach, demographics and more for this podcast.
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疯投圈 launched 10 years ago and published 125 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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