疯投圈
黄海、Rio一起探索好玩的商业世界
| Publishes | Twice monthly | Episodes | 145 | Founded | 10 years ago |
|---|---|---|---|---|---|
| Language |  Chinese (Simplified) | Number of Listeners | Category | Business |
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Latest Episodes
越来越多大众熟悉的餐饮洋品牌正在把中国区业务交给中国本土资本控股、由中国团队全权运营。麦当劳、星巴克、汉堡王、赛百味、哈根达斯——它们并没有离开中国，但品牌、资本、经营在重新拆分。
* 为什么餐饮行业成为近年本土化最彻底的行业？
* 外国总部经营不好的品牌，交到中资手里就能被救活吗？
* 在产品、价格和门店模型上，外资品牌究竟慢在了哪里？
* 星巴克门店从使用统一的英文歌单，变成店长自主选歌，这种细节背后意味着什么？
* 柠季为什么接手哈根达斯中国的亏损门店？
... more
中国品牌出海早已不是新鲜事，但最近出现了更有意思的现象：一些中国品牌甚至还没有真正走出去，却已经先被海外消费者看见。今天我们来聊聊三个案例：
* 「山下有松」为什么能让外国消费者来华排队购买，甚至愿意支付溢价跨国代购？它凭什么打动那些已经买过很多奢侈品的消费者？品牌营销如何在真诚、接地气、向往感之间找到平衡？
* 「观夏」如何把香水这个源于西方的品类做出属于东方的表达？它进入中国传统线香领域，背后的思考是什么？
* 没有明显中国元素、甚至连中文名都没有的鞋履品牌 PANE，为... more
我们终于鼓起勇气来聊国内的汽车行业了，但不是车评、不看性能参数，而是从商业分析和消费品牌的角度观察电动汽车新势力的三个代表品牌「蔚小理」，看它们在价格战和舆论战交织的当下，如何杀出一条血路。
汽车是普通家庭除房子以外最大额的单笔消费，也是观察中国商业竞争的重要窗口：当消费者越来越谨慎，汽车品牌还能想出什么办法让消费者心甘情愿掏钱？「蔚小理」三个品牌的竞争策略，都指向同一个关键词：高端化。
* 失去「冰箱/彩电/大沙发」的产品定位先发优势后，理想汽车的全新高端车型L9 Livis能不能... more
AI让效率持续内卷，但个人的幸福感主要来自人与人的面对面联结和现场体验。疯投圈第五期日本考察团归来，我们分享在日本学习「体验经济」的心得。
* 蓝瓶咖啡为什么把亚洲首店选在东京的一个旧厂区？
* 清澄白河这个距离银座仅十分钟街区的旧厂房街区，为何值得专门前往？
* 国内很多网红街区让人逐渐厌倦，问题真的只是缺少流量吗？
* 京都看起来并不急着讨好游客，甚至喊出避免「过度旅游化」的口号，却为什么能持续吸引全球旅行者？
* 中国的入境游浪潮刚刚开始，消费企业如何借鉴日... more
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Reviews
- 广告过多
专业性不强，没有讲清楚企业背景，广告简直是太多了，什么游学，什么手机广告，天呐
Apple Podcasts3沁蓝色的海China2 months ago - Peet’s 咖啡的这种想法让我想到了…
其实主持人所说的这种，Peet’s 将消费者定位范围缩小到那一小部分（精致的有足够消费能力的都市丽人们），让我想到近两年涌现的很多那种美甲店，就是基本都是会员充值式，然后会提供特别特别好的服务，在做美甲的同时也可以得到店家免费赠送的奶茶咖啡甜品，美甲师做美甲的水平自然是相当不错的，更重要的是情绪价值拉满，店长也会将她们的日常工作拍成vlog 发表在社交媒体上以扩大知名度，目前我知道的比较有名的两家，一家是在杭州的一家是开在成都的。不只是美甲店吧，还有很多理发店，妆造工作室等等似乎也在走这种模式。
Apple Podcasts5Deidei爱吃菠萝蜜China8 months ago - 黄海表达欲太强了
黄海表达欲太强了，如果只是他和Rio的对谈那倒没什么，但是当和嘉宾对谈的时候，他说的话比嘉宾说的还要多老在打断嘉宾的发言，老听众都对黄海的观点比较熟悉，都希望倾听嘉宾的观点。从这一点来说，本节目没有以用户为导向。
Apple Podcasts1jinzaiyuanfangChina9 months ago - 关于会员的建议
我觉得从用户的角度的话，如果什么都没有讲清楚，就要用户交398成为会员，这是非常不合理的，用户的体验会很差，因为我不知道我付费究竟能够得到什么，所以希望小助理能够先讲明白这398意味着我能买到什么样的服务，谢谢
Apple Podcasts4我是彭大拉China10 months ago - 听观点还是要有自己的判断
听你聊完茶颜的内容后，对你的内容有点去媚了，你聊别的我不一定听得懂，聊我们本地的东西我还是稍微了解点的，可能是我看不懂资本，他们具体怎么样你还是要多从他们内部员工去了解了解，有点夸大了
Apple Podcasts1米昵酱Chinaa year ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #236 |  Australia/Business |
Apple Podcasts | #105 | China/Top Podcasts |
Apple Podcasts | #171 |  Hong Kong/Top Podcasts |
Apple Podcasts | #8 | China/Business |
Apple Podcasts | #19 | Hong Kong/Business |
Apple Podcasts | #52 |  Singapore/Business |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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Which podcasts are similar to 疯投圈?
These podcasts share a similar audience with 疯投圈:
1. 商业就是这样
2. What's Next｜科技早知道
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4. 小Lin说
5. 硅谷101
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疯投圈 launched 10 years ago and published 145 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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