疯投圈
黄海、Rio一起探索好玩的商业世界
| Publishes | Twice monthly | Episodes | 127 | Founded | 10 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Category | Business |
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身边越来越多的朋友开始从事出海相关的业务。无论是朋友聚餐、还是疯投圈线下活动，大家热议的话题往往是关于出海的机会在哪里、想要成功走向世界的关键要素是什么。中国新兴品牌的全球化之路处于早期阶段，大家要正视其中的困难与挑战。
本期节目我们通过几个典型案例，希望能够启发你的思考：
* 为何Sushiro寿司郎能二次入华后大火，而茑屋书店却在中国一直水土不服？
* Crocs「洞洞鞋」在进入中国市场多年之后，如何靠「鞋花」再次实现增长？
* 被称为「意式沙县小吃」的萨莉亚在中日两... more
当下中国的「活力银发」一族出生于1960–1975年间，他们享受到了改革开放的完整时代红利，正处于退休前后、有房无贷、旅行自由、享受人生的理想状态。这个群体又被称为「R世代」（Generation R）：有钱（Rich）、放松（Relax）、重启人生（Reorientation）。他们可能也是目前中国社会最被低估的消费力量。
* 银发人群的消费观念有什么特征？
* 银发人群与白发人群的生活方式有什么不同？
* 品牌如何与银发人群沟通，才能避免刻板印象、建立情感共鸣？
*... more
去年的第100期节目中我们曾讨论「名创优品大战泡泡特」。现在这一说法已不再合适，名创优品正在「偷师」泡泡玛特，开始推出自有IP。两者所处的IP潮玩行业，是中国当下最受关注的消费领域之一：
* labubu全球爆火、财报炸裂，哪些趋势在助推泡泡玛特旗下的IP矩阵火遍全球？
* labubu未来会是昙花一现，还是长红不衰？如何评估泡泡玛特旗下IP矩阵的可持续性？
* 从桌面到包挂，拓展新场景能否支撑泡泡玛特业绩持续走高？
* IP产品的战场上，名创优品猛追不舍，两者的商业模... more
二线城市正在悄悄接棒，成为中国商业与消费的下一个主力发动机。这期节目我们来聊聊当下中国二线城市享受到的两大红利：文旅火热与产业升级。以南京、长沙为代表的城市因文旅景点而汇集全国流量；而以宁波为代表的城市则以强悍的高新制造业走出了另一条发展道路。
* 在一线城市社零下滑的同时，为什么二线城市的消费业态依旧繁荣？
* 哪些结构性的因素在支撑二线城市的发展？
* 什么样的商业模式更容易在二线城市跑通？
* 这些现象折射出中国社会发展的什么趋势？
新书出版
黄海的新书... more
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Reviews
- 关于会员的建议
我觉得从用户的角度的话，如果什么都没有讲清楚，就要用户交398成为会员，这是非常不合理的，用户的体验会很差，因为我不知道我付费究竟能够得到什么，所以希望小助理能够先讲明白这398意味着我能买到什么样的服务，谢谢
Apple Podcasts4我是彭大拉China2 months ago - 听观点还是要有自己的判断
听你聊完茶颜的内容后，对你的内容有点去媚了，你聊别的我不一定听得懂，聊我们本地的东西我还是稍微了解点的，可能是我看不懂资本，他们具体怎么样你还是要多从他们内部员工去了解了解，有点夸大了
Apple Podcasts1米昵酱China2 months ago - 不要把什么都弄成是中美对抗，你死我活。
不要把什么都弄成是中美对抗，你死我活。 非常讨厌这种未经分析的叙事
Apple Podcasts1晨光里的少年
United States2 months ago - 好！
很有意思的长博客，对于了解商业信息和风向有一定参考价值～内容的讨论也很有意思🥹～希望长期更新，真的很喜欢长博客
Apple Podcasts5janggayeUnited States4 months ago - 很不错！很有见解
在开咖啡战争那一集讲的很透，比如星巴克现在的杯子是外带杯，同时星巴克的价格和我们国家的GDP所处的水平，是和瑞幸咖啡所指的10元价位是完全不同的，主播的不少观点很有见解，讲的很清晰
Apple Podcasts4机智的赵日天China4 months ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #67 | China/Top Podcasts |
Apple Podcasts | #178 |  Hong Kong/Top Podcasts |
Apple Podcasts | #8 | China/Business |
Apple Podcasts | #26 | Hong Kong/Business |
Apple Podcasts | #48 |  Singapore/Business |
Apple Podcasts | #70 |  Indonesia/Business |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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Which podcasts are similar to 疯投圈?
These podcasts share a similar audience with 疯投圈:
1. 商业就是这样
2. What's Next｜科技早知道
3. 半拿铁 | 商业沉浮录
4. 起朱楼宴宾客
5. 声东击西
How many episodes of 疯投圈 are there?
疯投圈 launched 10 years ago and published 127 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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