商业就是这样
商业就是这样用简单易懂的语言解读商业现象。联系我们：thatisbiz@yicai.com
| Publishes | Twice weekly | Episodes | 328 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | InvestingMarketingBusiness |
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Latest Episodes
在美国的天空下，西南航空是传奇性最高的航司之一。从四条航线、四架飞机、仅做州内的短途生意起家，它不仅可以说开创了低成本航空的很多经典做法，还在很多方面超越了这些做法，实现了品牌个性和运营效率的极致统一。根据美国交通部1993年的报告，每当西南航空进入一条新航线，这条航线的票价平均会下降50%，旅客量会增长超过3倍。这就是著名的“西南航空效应”。在做大市场规模之外，西南航空还擅长财技，用燃油对冲实现了降本增利。但以上这些，都是2020年前的西南航空。过去5年来，西南航空的形象和生意出现了接近180... more
为股东创造价值，是上市公司发展的核心使命之一。但以什么形式创造价值、分配价值，不同的市场做法就有差异。在最常见的现金分红和股票回购之外，日本市场还有一个历史悠久的另类传统，就是更接近实物分配的“股东优待”。本期节目，我们就来聊聊这种特殊的“投资者羊毛”。| 主播 |肖文杰、约小亚| 延伸资料 |Wikipedia-桐谷广人吉野家的股东优待说明伊藤园的股东优待说明JAL英文版投资者关系网站的股东优待说明日本经济新闻-ANA、優待券8割値下がりで株主の不満噴出每日经济新闻-茅台又给股东发“套装酒”福... more
不需要任何修改，张雪的经历就是一个热血赛车电影的剧本：14岁独立生活，因为热爱摩托车，自学修车、开车行，软磨硬泡上电视，最终加入车队；去重庆创业，成功创办摩托车品牌，又从自己创立的公司裸辞；一年后创办新公司，以自己的名字命名，不到两年就取得了商业成功，拿到顶尖赛事的冠军。而在此之外，张雪的传奇也离不开诸多商业因素的支撑。尤其当我们仔细回顾张雪的创业过程，就会发现其实他是一位精明、懂生意的创业者。这并不会使他的故事失色，反而会为他的传奇添彩。| 主播 |肖文杰、约小亚| 时间轴 |03:42 张雪... more
一个被称为“韩国优衣库”的服装品牌MUSINSA STANDARD进入上海。在一个优衣库密度极高的市场，这个陌生品牌的进入为什么值得关注？可能是因为，这个品牌的母公司MUSINSA集团，它的内涵远不止是一个基本款服装品牌。它的身上能看到许多品牌的影子：得物、BEAMS、I.T.、小红书、Instagram……它甚至还会做杂志、做孵化器、收购各类电商，而实体服装店只是它接触用户的一个触点。可以说，这家公司让人看到了潮流品牌的可能性。这是MUSINSA最有趣的地方。| 主播 |肖文杰、约小亚| 时间... more
Reviews
- 唯一订阅的博客
就是这样，非常好！
Apple Podcasts5McolaChinaa month ago - 忠实粉丝
从2024年开始听，每一期都听，有意思也有干货。是我最喜欢的播客，没有之一了
Apple Podcasts5不想工作但缺钱Chinaa month ago - Yes, but
超爱的Podcast，自己的Top3，五星表扬！BUT，最近这年多，shownotes里面的外链都没有提供链接了！！！！非常不方便呢。毕竟，想要点链接去看的读者，都是认真严肃的听节目，跟节目的品性很配。既然在Podcast发布，还是应该照顾到这个细节，也照顾到这个小关切吧！添麻烦了，谢谢制作团队！
Apple Podcasts5Ka.cal
United States2 months ago - 好节目
这档播客太好啦，能学到好多知识。两位主播和团队成员辛苦啦，希望坚持做下去！加油！Tips：播客的声音能否在剪辑阶段调得高一些呢～
Apple Podcasts5SuperpowerMiaChina3 months ago - 找到了我最喜欢的节目
听了很多节目，才找到这样在对话中能真的听到有用的商业知识的频道，非常喜欢这样的节目！而且一男一女的对话比起单一性别会更加多样化，不那么容易听着走神！老师们的语言也很有水平，每一期最后的总结都非常到位～非常适合走路和吃饭的时候碎片化听一听，既有趣又实用，希望老师们能一直做下去这个频道，我会一直支持的！
Apple Podcasts5赵莞琛China3 months ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #94 | United States/Business/Investing |
Apple Podcasts | #53 |  Canada/Business/Investing |
Apple Podcasts | #140 |  United Kingdom/Business/Investing |
Apple Podcasts | #153 | Canada/Business |
Apple Podcasts | #68 |  Australia/Business/Investing |
Apple Podcasts | #91 |  Italy/Business/Investing |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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商业就是这样 launched 5 years ago and published 328 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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