商业就是这样
商业就是这样用简单易懂的语言解读商业现象。联系我们：thatisbiz@yicai.com
| Publishes | Twice weekly | Episodes | 291 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | MarketingInvestingBusiness |
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作为全世界可能是最知名的科学奖项，诺贝尔奖的江湖地位毋庸置疑。但它的知名度为何会远远超出其他专业大奖？深究一下，就会发现这其实不是一个科学问题，而是一个品牌问题。诺贝尔奖建立在炸药巨富阿尔弗雷德·诺贝尔的遗产之上，最初颁发时它的卖点主要还是丰厚的奖金额度。但随着时间的推移，它的奖项设置、评选思路、遗产的管理方式，以及历代得主带来的光环效应，都让诺贝尔奖逐渐变得厚重，也让它的影响力像投资一样，有了复利效应。虽然对于国家和科研机构而言，诺贝尔奖是最佳的实力指标之一，但对于普通人来说，每年的诺贝尔奖更... more
此前关于7-ELEVEn的那期节目中，我们遗漏了一个重要的前提没有讨论，那就是“公司应该处理收购要约”。和寻常买卖不同，收购一家企业有诸多的规则可循，也有不少漏洞可钻。聪明的投资者用相对少的股权，就能对公司产生巨大的影响。至于更大规模的收购和兼并案例，在商界更是被誉为“皇冠上的明珠”。其精彩和复杂程度，足以撑起畅销书和影视作品。要将两家大公司合为一体，短期内做到降本增效，长期还要体现出足够的协同效应，乃至创造更大的经济回报，这对公司的管理能力是非常大的考验。也正是因为如此，世界上经典的并购案例很... more
本期节目的主角泉州是近两年炙手可热的旅行目的地。2021年“申遗”成功让泉州的历史被更多人所知，2023年，女演员赵丽颖佩戴簪花头饰的照片则让它拥有了最能在社交网络上流传的城市符号。但泉州绝非一个简单的“热门旅游城市”，这座城市足够深，有太多的故事藏在热闹的符号之下，等待挖掘。我们的姊妹团队“未来预想图”正是带着这样的动力，制作了城市系列mook的最新作品——《重新发现泉州》。文化底蕴深厚的中国城市很多，但泉州的独特之处在于，它是一座“活着的古城”。它丰富的历史层累起来，形成了厚重的文化土壤，至... more
过去几年，我们经常被问一个问题：音频这个媒介有什么独特优势？我们一般会这么回答：在耳边说话更能入脑入心，也更适合长时间一心二用的场景。这话当然没错，但背后一个更大的事实是：大多数时间，我们还是通过眼睛来获取信息。而很多时候，眼睛可以约等于一个硬件——屏幕。屏幕是我们当代生活的“基础设施”，它覆盖了我们的日常生活，同时，消费电子产品对屏幕的依赖程度和要求也都越来越高。但大多数人不了解的是，屏幕——或者准确地说，显示面板——这个行业，其实是一个非常残酷的行业。它重资产、有周期，并且有着残酷的技术迭代... more
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Reviews
- 女主持真的太好了☺️！你們太。。了
女主持真的太好了☺️！你们太。。了
Apple Podcasts5lemon 1 1 1 1China11 days ago - 什么时候讲讲温州啊
温州
Apple Podcasts5浙南额额China15 days ago - 想听
可以讲讲金价吗！
Apple Podcasts4起什么昵称哈China19 days ago - 内容其实还不错的，但
能不能换个女主播，听着很难受，越听越不想听，白浪费了这些好内容
Apple Podcasts1AlanxLanChina2 months ago - 内容不错，女主持大舌头不适合
内容和节奏不错，但女主持大舌头真的听得不舒服
Apple Podcasts2VivienneVCChina2 months ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #114 |  United States/Business/Investing |
Apple Podcasts | #52 |  United Kingdom/Business/Investing |
Apple Podcasts | #56 |  Canada/Business/Investing |
Apple Podcasts | #151 | Canada/Business |
Apple Podcasts | #181 | United Kingdom/Business |
Apple Podcasts | #80 |  France/Business/Investing |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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1. 声动早咖啡
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4. 半拿铁 | 商业沉浮录
5. 疯投圈
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商业就是这样 launched 5 years ago and published 291 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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