BrandX品牌增长实验室
BrandX品牌增长实验室专注研究与服务本土品牌，探索心智与算法的最佳平衡，欢迎来跟我们互动，一起做点好玩的事！
| Publishes | Twice monthly | Episodes | 100 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | BusinessMarketingManagement |
Listen to this Podcast
Latest Episodes
本期音乐�：Johnny Stimson - You Can Do It
这一期我们把自己的工作「解剖」了一遍。
一个品牌咨询项目从头到尾要经历什么——第一次见面、提案、签约谈判、访谈、行业研究、中期汇报、工作坊、故事体系、传播框架、体验落地、回尾款——我们把每一个环节拆开来，认真问了一个问题：AI能替代多少？
结论是：有的环节已经能干掉90%，有的环节还是基本靠人。
但更有意思的是中间那些「灰色地带」——那些你以为AI能帮上的地方，它其实帮不上；那些你以为只能靠人的地方，它已经比你强了。
如果... more
本期音乐�：Empire Cast,Estelle - Conqueror
龙虾热、AI内卷、岗位消失——这一期我们聊的是品牌人在AI时代真正该想清楚的事。Netflix开出77万美元年薪找story teller，而你身边99%的人连工作流都没有，却在研究怎么装龙虾。
乐观的是，洞察人性、讲好故事的能力正在重新变贵；悲观的是，只有执行层能力的人，正在被悄悄替换。
我们也聊了未来品牌人最值钱的三层能力，以及这个时代里，一个人到底靠什么穿越周期。
如果你对品牌人的第一本小册子感兴趣，欢迎点击：【小... more
100期！我们做了点好玩的东西
这门课，不是凭空搭出来的一套理论，而是我们过去四年服务不同类型、不同规模企业的品牌实践中，反复验证、不断打磨后总结出来的方法论。
我们第一次把企业级品牌全案中的底层逻辑、思考框架和实操心得，做一次相对完整、系统的分享。
我们不堆砌流派术语，而是回到品牌的第一性原理，用最平实、最朴素的语言，讲清品牌如何建立，如何影响用户选择，又如何在不同发展阶段服务企业增长。
课程结构聚焦四件事：
讲清品牌本质，解释品牌机制，理解企业动机，给出从0到1的构建方法（洞察→概念→故事... more
本期音乐�：The Kills - The Last Goodbye
久违的真心话来了，这期的问题跟往期都截然不同，各个群的听友们都不约而同的问了跟AI相关的问题，仿佛大家都感受到了时代的巨变，以及TA对自己工作的影响
当然我们近半年也一直在思考关于AI市场部、品牌人的相关内容，这期也算是我们最近思考的一个浓缩，希望能给你多一个data point
Reviews
- 无语😑
万里挑一那个节目，女生很无知啊感觉，说话有点轻浮，，
Apple Podcasts2888888粥粥China8 months ago - 最新一期芭莎珠宝
男主持为什么总打断嘉宾，然后自己输出一堆呢？听到半程果断关了，很烦。
Apple Podcasts2蛋糕哈哈哈发现的疯牛病把 v 黄金季节China2 years ago - 太爱说和主题不想干的闲聊
来听这个是对知识的渴望，一直说一些无关紧要的和主题无关的话题，很大程度的浪费了我们的时间，非常反感，是否可以减少聊一些不相关的话题。
Apple Podcasts1伍瘦瘦蔬果茶China2 years ago - 想加入
老师们 还招人不
Apple Podcasts5today0011China3 years ago - 男主持一直在打断女主持说话
男主持一直在打断女主持说话….真的听的很不舒服，说到一半总被打断
Apple Podcasts4借口借口借口借口借口来家里看了。China3 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #115 |  Australia/Business/Marketing |
Apple Podcasts | #5 |  Hong Kong/Business/Marketing |
Apple Podcasts | #8 | China/Business/Marketing |
Apple Podcasts | #112 |  South Korea/Business/Marketing |
Apple Podcasts | #129 | China/Business |
Apple Podcasts | #137 | Hong Kong/Business |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
Frequently Asked Questions About BrandX品牌增长实验室
Where can I find podcast stats for BrandX品牌增长实验室?
Rephonic provides a wide range of podcast stats for BrandX品牌增长实验室. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to BrandX品牌增长实验室 and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does BrandX品牌增长实验室 get?
Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for BrandX品牌增长实验室, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
What are the audience demographics for BrandX品牌增长实验室?
Rephonic provides comprehensive predictive audience data for BrandX品牌增长实验室, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does BrandX品牌增长实验室 have?
To see how many followers or subscribers BrandX品牌增长实验室 has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to BrandX品牌增长实验室?
These podcasts share a similar audience with BrandX品牌增长实验室:
How many episodes of BrandX品牌增长实验室 are there?
BrandX品牌增长实验室 launched 4 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact BrandX品牌增长实验室?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for BrandX品牌增长实验室?
Rephonic pulls ratings and reviews for BrandX品牌增长实验室 from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for BrandX品牌增长实验室?
Rephonic provides full transcripts for episodes of BrandX品牌增长实验室. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.