BrandX品牌增长实验室
BrandX品牌增长实验室专注研究与服务本土品牌，探索心智与算法的最佳平衡，欢迎来跟我们互动，一起做点好玩的事！
| Publishes | Weekly | Episodes | 107 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | MarketingManagementBusiness |
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Latest Episodes
本期音乐�：Imagine Bunny 幻想邦尼 - Chef of My Heart
时隔一个月，终于更新了！
今天想聊一个我们一直在做功课的话题：品牌与叙事心理学。这个话题有点复杂，我们试着把最近的思考毫无保留的呈现出来
过去一个月借助AI，我们深度研究了叙事心理学这个流派。1986年，两位互不相识的创始人不约而同地提出了同一个观点：人不是信息处理机器，而是意义的构建者。他们相信，改变一个人最好的方式，就是改变他的故事。这句话背后，有着非常深刻的心理学背景。
我们试着把这套理论映射到... more
本期音乐�：椅子乐团 The Chairs - Rollin' On
这一期，我们聊了一个最近频繁被提起的词：奥德赛时期。
它指的是一个人在真正建立稳定身份、事业与关系之前，长期漂泊、试错、绕路、失去方向的阶段。这个词来自《奥德赛》中的奥德修斯：战争结束后，他没有立刻回家，而是在海上漂泊了十年。
我们从这个概念出发，聊到了很多当下年轻人共同面对的处境：稳定叙事的消失、父母一代与我们这一代对工作的理解差异、液体社会里的不安全感，以及为什么我们越来越难真正停下来。
这期也讨论了“内心的资本主... more
本期音乐�：Iron & Wine - Call It Dreaming
这一期，我们重新聊了“创始人品牌”。
但这一次，问题已经不只是“老板要不要做账号”，而是：在 AI 内容越来越便宜、越来越泛滥的时代，企业还要怎样被看见、被记住、被信任？
我们讨论了一个判断：AI 时代，品牌必须开始 build in public。用户不只是要知道你卖什么，更需要看见是谁在做这家公司、为什么这么做、如何做判断、如何面对变化。创始人的持续表达，正在从过去的加分项，变成企业在赛博世界里的信任基础。
这一期也聊... more
本期音乐�：Justin Rutledge - Kapuskasing Coffee
这一期我们想认真聊一个挺大的命题：AI时代品牌营销的新范式。
我们会从一个根本性的问题开始——当AI成为消费者的唯一入口，品牌要对话的到底是谁？然后我们会拆三件具体的事：第一，为什么信源权重和交叉验证正在让"水稿打法"彻底失效，那些手握专利和奖章却不会做流量的传统企业，反而迎来了机会；第二，当AI生成的内容铺天盖地，"人味"和创始人作为信任界面，为什么变得比任何时候都贵；第三，我们这一个月内部反复打磨的品牌内容... more
Reviews
- 专业一点
声音忽大忽小，音质也很差，且感觉在一个很空的的房间录制的
Apple Podcasts1X-阿東China3 months ago - 男主持是不是反驳性人格？
每次女主持提出一个观点男主持总是杠精型反驳或者把话题引到自己身上 omg好几期都是这样真的听不下去
Apple Podcasts3gillappleChina3 months ago - 无语😑
万里挑一那个节目，女生很无知啊感觉，说话有点轻浮，，
Apple Podcasts2888888粥粥Chinaa year ago - 最新一期芭莎珠宝
男主持为什么总打断嘉宾，然后自己输出一堆呢？听到半程果断关了，很烦。
Apple Podcasts2蛋糕哈哈哈发现的疯牛病把 v 黄金季节China2 years ago - 太爱说和主题不想干的闲聊
来听这个是对知识的渴望，一直说一些无关紧要的和主题无关的话题，很大程度的浪费了我们的时间，非常反感，是否可以减少聊一些不相关的话题。
Apple Podcasts1伍瘦瘦蔬果茶China2 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #8 | China/Business/Marketing |
Apple Podcasts | #34 |  Hong Kong/Business/Marketing |
Apple Podcasts | #69 |  Singapore/Business/Marketing |
Apple Podcasts | #215 | China/Business |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
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BrandX品牌增长实验室 launched 4 years ago and published 107 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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