BrandX品牌增长实验室
BrandX品牌增长实验室专注研究与服务本土品牌，探索心智与算法的最佳平衡，欢迎来跟我们互动，一起做点好玩的事！
| Publishes | Twice monthly | Episodes | 102 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | MarketingManagementBusiness |
Listen to this Podcast
Latest Episodes
本期音乐�：Iron & Wine - Call It Dreaming在消费信心指数从200跌到86的年代，我们拆了四个逆势涨价还卖得动的国产品牌：老铺黄金两年从32亿做到273亿，山下有松均价两年涨了33%，凯乐石全渠道增速90%，泡泡玛特一年翻倍到130亿。拆完发现它们有惊人的共性：创始人都不差钱，没有匮乏感，所以能坚持自己的审美而不为短期流量低头；品牌调性就是创始人本人的精神碎片，不是市场部策划出来的；传播上克制，从圈层渗透开始，而不是投流轰炸。消费者不是买不起，是买不值。当所有人都在打... more
本期音乐�：Jake Miller - LAST TEXT
本期的中心思想，引用自罗伯特·海因莱因《时间足够你爱》：
A human being should be able to change a diaper, plan an invasion, butcher a hog, conn a ship, design a building, write a sonnet, balance accounts, build a wall, set a bone, comfort the dying... more
本期音乐�：Johnny Stimson - You Can Do It
这一期我们把自己的工作「解剖」了一遍。
一个品牌咨询项目从头到尾要经历什么——第一次见面、提案、签约谈判、访谈、行业研究、中期汇报、工作坊、故事体系、传播框架、体验落地、回尾款——我们把每一个环节拆开来，认真问了一个问题：AI能替代多少？
结论是：有的环节已经能干掉90%，有的环节还是基本靠人。
但更有意思的是中间那些「灰色地带」——那些你以为AI能帮上的地方，它其实帮不上；那些你以为只能靠人的地方，它已经比你强了。
如果... more
本期音乐�：Empire Cast,Estelle - Conqueror
龙虾热、AI内卷、岗位消失——这一期我们聊的是品牌人在AI时代真正该想清楚的事。Netflix开出77万美元年薪找story teller，而你身边99%的人连工作流都没有，却在研究怎么装龙虾。
乐观的是，洞察人性、讲好故事的能力正在重新变贵；悲观的是，只有执行层能力的人，正在被悄悄替换。
我们也聊了未来品牌人最值钱的三层能力，以及这个时代里，一个人到底靠什么穿越周期。
如果你对品牌人的第一本小册子感兴趣，欢迎点击：【小... more
Reviews
- 无语😑
万里挑一那个节目，女生很无知啊感觉，说话有点轻浮，，
Apple Podcasts2888888粥粥China9 months ago - 最新一期芭莎珠宝
男主持为什么总打断嘉宾，然后自己输出一堆呢？听到半程果断关了，很烦。
Apple Podcasts2蛋糕哈哈哈发现的疯牛病把 v 黄金季节China2 years ago - 太爱说和主题不想干的闲聊
来听这个是对知识的渴望，一直说一些无关紧要的和主题无关的话题，很大程度的浪费了我们的时间，非常反感，是否可以减少聊一些不相关的话题。
Apple Podcasts1伍瘦瘦蔬果茶China2 years ago - 想加入
老师们 还招人不
Apple Podcasts5today0011China3 years ago - 男主持一直在打断女主持说话
男主持一直在打断女主持说话….真的听的很不舒服，说到一半总被打断
Apple Podcasts4借口借口借口借口借口来家里看了。China3 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #150 |  United Kingdom/Business/Marketing |
Apple Podcasts | #240 |  Italy/Business/Marketing |
Apple Podcasts | #7 | China/Business/Marketing |
Apple Podcasts | #14 |  Hong Kong/Business/Marketing |
Apple Podcasts | #21 |  South Korea/Business/Marketing |
Apple Podcasts | #172 | China/Business |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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BrandX品牌增长实验室 launched 4 years ago and published 102 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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