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Artwork for 消费新知

消费新知

消费新知

新鲜热辣的消费相关新数据,新事件,新趋势,帮你看懂中国消费者。 主播介绍: 【Neo】 曾在电商和在线教育行业创业 操盘过千万粉丝的项目 觉得说真话很有意思 【Renee】 消费者行为研究者 「消费新知」天团首席女主播 数据和开蚌都可以看很久很久

PublishesTwice monthlyEpisodes173Founded5 years ago
Language
ZH-CN
Number of ListenersCategories
BusinessInvestingNewsBusiness News

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Artwork for 消费新知

Latest Episodes

它的核心不在于“凑合”,而在于通过创造性和幽默感,把普通的消费场景转化为情绪调节和自我赋能的体验。 

【本期节目内容】

00:57 邪修消费是什么

04:20 薄荷绿豆汤的速成班

06:50 左手刷牙的邪修术

10:46 千姿百态的饮食邪修

15:59 邪修消费渗透生活的方方面面

21:33 为什么我们会爱上邪修消费文化

30:02 经济上下行与审美的变化

31:59 时间贫困和注意力碎片化

36:15 从离谱到治愈,邪修文化对品牌营销的意义

【本期主播介绍】

Neo

曾在电商和在线教育... more

也许鞋子很普通,但它正好踩在了我们生活方式的关键节点上。而品牌们的竞赛,就是不断捕捉这些微妙变化,并用一双双新鞋来回应。

【本期节目内容】

01:54 运动鞋的市场大而热闹

05:25 宽楦与东亚脚

07:41 复古鞋型回潮:芭蕾元素与经典足球鞋

13:07 中产三件套的快速更替

18:58 赤足鞋善待20万条脚神经

29:01 你有几双运动鞋

34:06 消费者为了不同场景买鞋

40:07 学步鞋盯上婴幼儿人群

【本期主播介绍】

Neo

曾在电商和在线教育行业创业

操盘过千万粉丝的项目... more

在熟悉的平台里面做选择,在信任的推荐当中下单。

【本期节目内容】

03:41 高能回顾:倍速消费时代降临

08:54 外卖大战:堆积如山的清茶和最优性价比的咖啡

13:43 冲动消费下降与倍速上升

16:21 倍速消费背后的逻辑是什么

19:05 倍速消费的典型人群

24:03 愉悦感的三个维度:轻松、满足和掌控

28:19 消费者的两大变化

30:13 品牌如何应对倍速消费时代的机遇

【本期主播介绍】

Neo

曾在电商和在线教育行业创业

操盘过千万粉丝的项目

觉得说真话,很有意思

R... more

那些还没去的餐厅,就像我们还没实现的期待。

【本期节目内容】

02:10 每个人心里平均装着9.1家想去的正餐餐厅

04:26 150元为界,价格敏感度下的延迟消费

06:48 工作日吃饭,更像一种生存技巧 

18:18 餐厅界的都市传说

28:12 高仪式感餐厅的吸引力

35:04 那些价格锚点有点高但又够得着的餐厅

41:51 吃的不是饭,是一种“我是谁”

44:23 延迟满足与社交游戏

【本期主播介绍】

Neo

曾在电商和在线教育行业创业

操盘过千万粉丝的项目

觉得说真话,很有意思... more

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Reviews

3.2 out of 5 stars from 631 ratings
  • 男主播能不能别笑了

    尬死了,笑起来娘们唧唧的

    Apple Podcasts
    2
    lol退您拖摸着我
    China7 months ago
  • 下班路上很适合听

    放松心情,走神了也不担心漏掉什么内容,是比较休闲的话题。偶尔回到主线,基本对“新中产”“伪中产”“中产”群体的消费行为有一个整体的了解。

    Apple Podcasts
    5
    NFT Faust
    United Statesa year ago
  • 挂羊头卖狗肉

    说是聊兴趣消费,结果是一期耳机广告。并且卖点非常没有吸引力。

    Apple Podcasts
    1
    janejj0331
    United Kingdoma year ago
  • 氛围很轻松

    主播调侃的时候自己也会跟着笑出来,在学习的过程中压力太大了,经常会拿出来边听边学知识边放松

    Apple Podcasts
    5
    胃口大开哦额
    China2 years ago
  • 猪油蒙心

    在当今大家都在聊消费降级、理性消费、极简生活的时候,两位主播还在鼓吹双十一,真是好笑,只不过是得到了抖音的赞助。真是猪油蒙心,睁眼说瞎话。

    Apple Podcasts
    1
    janejj0331
    United Kingdom2 years ago

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#178
United States/News/Business News
Apple Podcasts
#80
Italy/News/Business News
Apple Podcasts
#157
Australia/News/Business News
Apple Podcasts
#7
China/News/Business News
Apple Podcasts
#32
China/News
Apple Podcasts
#65
Taiwan/News/Business News

Audience Metrics

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Which podcasts are similar to 消费新知?

These podcasts share a similar audience with 消费新知:

1. 温柔一刀
2. 疯投圈
3. 商业就是这样
4. 知行小酒馆
5. 声动早咖啡

How many episodes of 消费新知 are there?

消费新知 launched 5 years ago and published 173 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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