新鲜热辣的消费相关新数据,新事件,新趋势,帮你看懂中国消费者。 主播介绍: 【Neo】 曾在电商和在线教育行业创业 操盘过千万粉丝的项目 觉得说真话很有意思 【Renee】 消费者行为研究者 「消费新知」天团首席女主播 数据和开蚌都可以看很久很久
Publishes | Twice monthly | Episodes | 173 | Founded | 5 years ago |
---|---|---|---|---|---|
Language | Number of Listeners | Categories | BusinessInvestingNewsBusiness News |
它的核心不在于“凑合”,而在于通过创造性和幽默感,把普通的消费场景转化为情绪调节和自我赋能的体验。
【本期节目内容】
00:57 邪修消费是什么
04:20 薄荷绿豆汤的速成班
06:50 左手刷牙的邪修术
10:46 千姿百态的饮食邪修
15:59 邪修消费渗透生活的方方面面
21:33 为什么我们会爱上邪修消费文化
30:02 经济上下行与审美的变化
31:59 时间贫困和注意力碎片化
36:15 从离谱到治愈,邪修文化对品牌营销的意义
【本期主播介绍】
Neo
曾在电商和在线教育... more
也许鞋子很普通,但它正好踩在了我们生活方式的关键节点上。而品牌们的竞赛,就是不断捕捉这些微妙变化,并用一双双新鞋来回应。
【本期节目内容】
01:54 运动鞋的市场大而热闹
05:25 宽楦与东亚脚
07:41 复古鞋型回潮:芭蕾元素与经典足球鞋
13:07 中产三件套的快速更替
18:58 赤足鞋善待20万条脚神经
29:01 你有几双运动鞋
34:06 消费者为了不同场景买鞋
40:07 学步鞋盯上婴幼儿人群
【本期主播介绍】
Neo
曾在电商和在线教育行业创业
操盘过千万粉丝的项目... more
在熟悉的平台里面做选择,在信任的推荐当中下单。
【本期节目内容】
03:41 高能回顾:倍速消费时代降临
08:54 外卖大战:堆积如山的清茶和最优性价比的咖啡
13:43 冲动消费下降与倍速上升
16:21 倍速消费背后的逻辑是什么
19:05 倍速消费的典型人群
24:03 愉悦感的三个维度:轻松、满足和掌控
28:19 消费者的两大变化
30:13 品牌如何应对倍速消费时代的机遇
【本期主播介绍】
Neo
曾在电商和在线教育行业创业
操盘过千万粉丝的项目
觉得说真话,很有意思
R... more
那些还没去的餐厅,就像我们还没实现的期待。
【本期节目内容】
02:10 每个人心里平均装着9.1家想去的正餐餐厅
04:26 150元为界,价格敏感度下的延迟消费
06:48 工作日吃饭,更像一种生存技巧
18:18 餐厅界的都市传说
28:12 高仪式感餐厅的吸引力
35:04 那些价格锚点有点高但又够得着的餐厅
41:51 吃的不是饭,是一种“我是谁”
44:23 延迟满足与社交游戏
【本期主播介绍】
Neo
曾在电商和在线教育行业创业
操盘过千万粉丝的项目
觉得说真话,很有意思... more
尬死了,笑起来娘们唧唧的
放松心情,走神了也不担心漏掉什么内容,是比较休闲的话题。偶尔回到主线,基本对“新中产”“伪中产”“中产”群体的消费行为有一个整体的了解。
说是聊兴趣消费,结果是一期耳机广告。并且卖点非常没有吸引力。
主播调侃的时候自己也会跟着笑出来,在学习的过程中压力太大了,经常会拿出来边听边学知识边放松
在当今大家都在聊消费降级、理性消费、极简生活的时候,两位主播还在鼓吹双十一,真是好笑,只不过是得到了抖音的赞助。真是猪油蒙心,睁眼说瞎话。
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #178 | |
Apple Podcasts | #80 | |
Apple Podcasts | #157 | |
Apple Podcasts | #7 | |
Apple Podcasts | #32 | |
Apple Podcasts | #65 |
Listeners, social reach, demographics and more for this podcast.
Listeners per Episode | Gender Skew | Location | |||
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Interests | Professions | Age Range | |||
Household Income | Social Media Reach |
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消费新知 launched 5 years ago and published 173 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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