消费新知
消费新知新鲜热辣的消费相关新数据，新事件，新趋势，帮你看懂中国消费者。 主播介绍： 【Neo】 曾在电商和在线教育行业创业 操盘过千万粉丝的项目 觉得说真话很有意思 【Renee】 消费者行为研究者 「消费新知」天团首席女主播 数据和开蚌都可以看很久很久
| Publishes | Twice monthly | Episodes | 195 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Language |  Chinese (Simplified) | Number of Listeners | Categories | Business NewsBusinessInvestingNews |
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Latest Episodes
尽管追求个性化成为耳熟能详的消费风向标，但是【XX同款】依然是拉动销量的锦囊妙计，也是社交媒体上“风很大”的上榜常客。
不过，我们的消费研究也看到，购买同款，不再是简单的模仿，或是希望成为某人，背后蕴含着更多的消费意义和趋势。
【本期节目内容】
00:51 商业大佬与数学女王都有同款
04:03 我们追过的同款真实又荒谬
17:27 柯南们如何找到同款
26:25 女性喜欢可复制的审美
35:12 男性偏好能力和兴趣认证
43:25 孩子们的同班同款
45:36 为什么年轻人既爱同款又怕撞款... more
伴随着高铁的便捷，假期的增多，越来越多的朋友解锁了新的目的地。其中，很多人开始愿意花时间去探索那些历史悠久的城市，去亲身感受华夏文明的壮美脉络，也从熟悉的地方暂时抽身，去体验新的在地文化，享受耳目一新的市井气息。
【本期节目内容】
00:54 为什么不约而同的去了河南
08:39 田野观察：洛阳的社区夜经济
14:48 像本地人一样逛商场
26:20 从龙门石窟看游客如何消费一座古城
42:32 河南美食之三汤灌肚
48:02 念念不忘的荆芥黄瓜
54:53 只有河南戏剧幻城：文化如何成为一... more
在过去的几年中，我们通过《她们》系列的消费研究报告，持续追踪着中国城市女性的消费变迁。今年，我们再次回到她们身边，把目光投向30~49周岁的中生代女性。
【本期节目内容】
01:29 生活满意度和屏幕时间的变化
08:31 跨越6年的《她们》系列报告
10:32 长期追踪的受访者发生了哪些变化
17:23 30岁后的我们变了
25:37 年龄焦虑会隐去但不会消散
32:22 中生代女性与男性的内容兴趣差异正在缩小
38:18 Hyrox与新的运动消费
41:18 把时间留给自己的尝试
【本... more
高温开始变得越来越普遍，小时候听到耳朵都起茧的厄尔尼诺现象，现在真的在切实影响我们的生活节律。
不过，消费者并没有因为天气更热而减少出门，而是开始为出门逛街，或者进行更多的户外活动而购买了越来越多的装备。
【本期节目内容】
01:14 极端高温常态化和火炉城市大扩容
04:06 西瓜是暑假的计时器
07:12 薯片当早茶的神仙夏日
10:28 温度如何改变消费者
13:29 迪斯尼防晒大赏
16:19 幽默脸基尼日常化
19:40 防晒衣物也要美
27:18 局部降温大法的流行
29:30 ... more
Reviews
- 个人最喜欢的一档播客
有干货，有笑点，有温度。以小见大的视角去看待很多问题，非常能感同身受。另外两个主播之间的打趣，也很喜欢。久而久之，每次听到就像见老朋友一样亲切舒适。希望neo老师的头发也能和内容一样越来越好。
Apple Podcasts5夹子100China10 months ago - 男主播能不能别笑了
尬死了，笑起来娘们唧唧的
Apple Podcasts2lol退您拖摸着我Chinaa year ago - 下班路上很适合听
放松心情，走神了也不担心漏掉什么内容，是比较休闲的话题。偶尔回到主线，基本对“新中产”“伪中产”“中产”群体的消费行为有一个整体的了解。
Apple Podcasts5NFT Faust
United States2 years ago - 挂羊头卖狗肉
说是聊兴趣消费，结果是一期耳机广告。并且卖点非常没有吸引力。
Apple Podcasts1janejj0331
United Kingdom2 years ago - 氛围很轻松
主播调侃的时候自己也会跟着笑出来，在学习的过程中压力太大了，经常会拿出来边听边学知识边放松
Apple Podcasts5胃口大开哦额China3 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #238 |  Canada/News/Business News |
Apple Podcasts | #107 |  Italy/News/Business News |
Apple Podcasts | #154 |  France/News/Business News |
Apple Podcasts | #4 | China/News/Business News |
Apple Podcasts | #35 | China/News |
Apple Podcasts | #42 |  Hong Kong/News/Business News |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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消费新知 launched 6 years ago and published 195 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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