
新鲜热辣的消费相关新数据,新事件,新趋势,帮你看懂中国消费者。 主播介绍: 【Neo】 曾在电商和在线教育行业创业 操盘过千万粉丝的项目 觉得说真话很有意思 【Renee】 消费者行为研究者 「消费新知」天团首席女主播 数据和开蚌都可以看很久很久
| Publishes | Twice monthly | Episodes | 179 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Language | Number of Listeners | Categories | InvestingBusinessNewsBusiness News |

2025年度消费大戏的下集,跟你聊一聊新实用主义价值观和四大消费引擎。
【本期节目内容】
01:09 今年你的消费关键词是什么
03:01 大额消费进入均衡期
09:39 大额消费的品类分布
17:31 健康至上的驱动力依然强劲
21:59 国补一来钱包打开
24:42 关怀自己和关怀家人的消费
28:34 消费者的两套心理账户与三个核心特征
34:46 普通消费者也关注的AI品类
【本期主播介绍】
Neo
曾在电商和在线教育行业创业
操盘过千万粉丝的项目
觉得说真话,很有意思
Ren... more
一年一度,消费大戏,分为上下两集,今天是上集,听友请落座~
【本期节目内容】
02:35 生活方式的变化与越来越贵的镜头
09:15 新爱好频发,迪士尼年卡在召唤
14:10 大数据:今年消费习惯的变化
19:27 复购的变多与囤货的减少
24:57 生活满意度上升的两大原因
28:12 球赛,演唱会与脱口秀等现场娱乐增加
37:53 钱包中收入支出的重新摆放
47:25 爱存钱的年轻人和短期化的大额存单
【本期主播介绍】
Neo
曾在电商和在线教育行业创业
操盘过千万粉丝的项目
觉得说... more
以前提到喝酒,我脑海里浮现的是圆桌宴席,是推杯换盏的应酬,甚至是那杯不得不喝下去的辣口的白酒。
但最近这两年,你会发现连那些头部白酒大厂都在过冬,营收利润都不尽人意。
是不是大家喝酒变少了?其实不是。
【本期节目内容】
02:11 白酒行业的下行与小甜酒们的崛起
06:50 茅台啊茅台,从商业版到娱乐版
14:08 去便利店和散酒铺买酒
19:34 年轻人的酒精度和口味偏好
22:47 低度酒的果味化
32:14 兴趣驱动:大学寝室的调酒文化
37:10 即刻满足与场景绑定的酒类消费行为
3... more
连锁现制面馆正在经历大浪淘沙,头部品牌屡屡被传出卖不动了。方便面行业也正在进行变革,在总量下滑的背景下,一些新品反而能逆势爆发。
【本期节目内容】
04:45 今年吃过最贵的面
09:15 还记得那碗热乎乎的乌鸡米线
11:45 方便面的升级和服务区的网红面馆
14:35 消失的那碗面
19:29 连锁现制面的大浪淘沙 vs 地方粉面品牌崛起
25:02 吃面的单价变化
30:40 面店环境和体验升级的两面性
35:01 方便面逆袭与“被动升级”
42:55 方便面的情绪价值被重新定义
more
有干货,有笑点,有温度。以小见大的视角去看待很多问题,非常能感同身受。另外两个主播之间的打趣,也很喜欢。久而久之,每次听到就像见老朋友一样亲切舒适。希望neo老师的头发也能和内容一样越来越好。
尬死了,笑起来娘们唧唧的
放松心情,走神了也不担心漏掉什么内容,是比较休闲的话题。偶尔回到主线,基本对“新中产”“伪中产”“中产”群体的消费行为有一个整体的了解。
说是聊兴趣消费,结果是一期耳机广告。并且卖点非常没有吸引力。
主播调侃的时候自己也会跟着笑出来,在学习的过程中压力太大了,经常会拿出来边听边学知识边放松
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #248 | |
Apple Podcasts | #202 | |
Apple Podcasts | #232 | |
Apple Podcasts | #247 | |
Apple Podcasts | #247 | |
Apple Podcasts | #4 |
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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消费新知 launched 5 years ago and published 179 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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