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Artwork for 消费新知

消费新知

消费新知

新鲜热辣的消费相关新数据,新事件,新趋势,帮你看懂中国消费者。 主播介绍: 【Neo】 曾在电商和在线教育行业创业 操盘过千万粉丝的项目 觉得说真话很有意思 【Renee】 消费者行为研究者 「消费新知」天团首席女主播 数据和开蚌都可以看很久很久

PublishesTwice monthlyEpisodes175Founded5 years ago
Language
ZH-CN
Number of ListenersCategories
InvestingBusiness NewsNewsBusiness

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Artwork for 消费新知

Latest Episodes

连锁现制面馆正在经历大浪淘沙,头部品牌屡屡被传出卖不动了。方便面行业也正在进行变革,在总量下滑的背景下,一些新品反而能逆势爆发。

【本期节目内容】

04:45 今年吃过最贵的面

09:15 还记得那碗热乎乎的乌鸡米线

11:45 方便面的升级和服务区的网红面馆

14:35 消失的那碗面

19:29 连锁现制面的大浪淘沙 vs 地方粉面品牌崛起 

25:02 吃面的单价变化

30:40 面店环境和体验升级的两面性

35:01 方便面逆袭与“被动升级”

42:55 方便面的情绪价值被重新定义

more

我们或许正在见证中国零售业的一次变革。一方面,是传统大卖场的增长疲软与门店收缩;另一方面,一个新的赛道正迎来蓬勃的增长。

【本期节目内容】

02:18 先来复习一下知识点:硬折扣与软折扣

08:39 市面上常见的硬折扣店铺巡礼

14:28 分享之一:快乐猴到底怎么个快乐法

23:34 分享之二:好特卖打算从临期中转型了

32:37 引流产品与自有产品

39:39 细节控之价签和收银条设计大赏

45:05 硬折扣超市与社区的连接

47:13 折扣超市的员工为啥不开心

51:31 省钱心态:人人... more

在注意力稀缺时代,最大的奢侈是省心,而不是奢华。

【本期节目内容】

04:19 4万步俱乐部与看球奇遇记

10:21 从前高能量人群主导的消费文化

19:15 “低能量”不是人群,而是能量管理的状态

22:34 低能量状态下人群的消费特征

28:21 低能量的氛围感音乐与线下消费环境

35:54 “低能量经济”对主流消费文化的影响与四个转变

43:50 低能量经济的主要类别

47:22 对品牌商的启示

【本期主播介绍】

Neo

曾在电商和在线教育行业创业

操盘过千万粉丝的项目

觉得说真话... more

它的核心不在于“凑合”,而在于通过创造性和幽默感,把普通的消费场景转化为情绪调节和自我赋能的体验。 

【本期节目内容】

00:57 邪修消费是什么

04:20 薄荷绿豆汤的速成班

06:50 左手刷牙的邪修术

10:46 千姿百态的饮食邪修

15:59 邪修消费渗透生活的方方面面

21:33 为什么我们会爱上邪修消费文化

30:02 经济上下行与审美的变化

31:59 时间贫困和注意力碎片化

36:15 从离谱到治愈,邪修文化对品牌营销的意义

【本期主播介绍】

Neo

曾在电商和在线教育... more

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Reviews

3.2 out of 5 stars from 631 ratings
  • 男主播能不能别笑了

    尬死了,笑起来娘们唧唧的

    Apple Podcasts
    2
    lol退您拖摸着我
    China9 months ago
  • 下班路上很适合听

    放松心情,走神了也不担心漏掉什么内容,是比较休闲的话题。偶尔回到主线,基本对“新中产”“伪中产”“中产”群体的消费行为有一个整体的了解。

    Apple Podcasts
    5
    NFT Faust
    United Statesa year ago
  • 挂羊头卖狗肉

    说是聊兴趣消费,结果是一期耳机广告。并且卖点非常没有吸引力。

    Apple Podcasts
    1
    janejj0331
    United Kingdom2 years ago
  • 氛围很轻松

    主播调侃的时候自己也会跟着笑出来,在学习的过程中压力太大了,经常会拿出来边听边学知识边放松

    Apple Podcasts
    5
    胃口大开哦额
    China2 years ago
  • 猪油蒙心

    在当今大家都在聊消费降级、理性消费、极简生活的时候,两位主播还在鼓吹双十一,真是好笑,只不过是得到了抖音的赞助。真是猪油蒙心,睁眼说瞎话。

    Apple Podcasts
    1
    janejj0331
    United Kingdom2 years ago

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#211
Canada/News/Business News
Apple Podcasts
#154
France/News/Business News
Apple Podcasts
#156
Australia/News/Business News
Apple Podcasts
#233
Italy/News/Business News
Apple Podcasts
#6
China/News/Business News
Apple Podcasts
#29
China/News

Audience Metrics

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Listeners per EpisodeGender SkewLocation
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Which podcasts are similar to 消费新知?

These podcasts share a similar audience with 消费新知:

1. 温柔一刀
2. 疯投圈
3. 贝望录
4. 知行小酒馆
5. 商业就是这样

How many episodes of 消费新知 are there?

消费新知 launched 5 years ago and published 175 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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