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Artwork for 消费新知

消费新知

消费新知

新鲜热辣的消费相关新数据,新事件,新趋势,帮你看懂中国消费者。 主播介绍: 【Neo】 曾在电商和在线教育行业创业 操盘过千万粉丝的项目 觉得说真话很有意思 【Renee】 消费者行为研究者 「消费新知」天团首席女主播 数据和开蚌都可以看很久很久

PublishesTwice monthlyEpisodes188Founded5 years ago
Language
ZH-CN
Number of ListenersCategories
BusinessBusiness NewsNewsInvesting

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Artwork for 消费新知

Latest Episodes

丑的观念和美的观念一样,是相对的,在不同文化里如此,在不同的时代里更是如此。

【本期节目内容】

00:11 从丑东西大展说起

02:12 审丑入夏和情绪消费三阶段

06:07 兴趣审丑和证件照审丑

12:27 景区之丑一期一会

16:49 踩遍丑鞋三杰的日常圆满 

29:55 我的朋友很爱丑东西 

34:48 个人和群体审美的心态变化

38:34 审丑是情绪消费的一个分叉

40:32 审丑溢价带来新商机

45:12 给审丑消费的几点小妙招

【本期主播介绍】

Neo

曾在电商和在线教育行业... more

有一些消费者开始不看产品是否卖给女性或是男性,而更多看设计、成分、性价比等因素。去性别化消费也是在这几年进入我们的视野,在社交媒体上也诞生过一些曾经大放异彩的品牌。

【本期节目内容】

01:05 生活里的有些性别化消费不吐不快 

04:31 “去性别化消费”被提出的高潮期

07:13 无性别服装品牌的上升期

12:15 去性别是实用主义的回归

25:26 无性别服装品牌的下半场

29:21 爸爸育儿经与创作平权

36:22 去性别化的新车消费

【本期主播介绍】

Neo

曾在电商和在线教育... more

春天除了是万物复苏的时节,它好像自带一种让人想花钱的魔力,花的或许都不是什么大钱,但就是忍不住,买完心情还特别好。

【本期节目内容】

02:32 来吧!春日消费欲

07:49 冬去春来饭和春困特效枕

13:34 春日经济的非官方定义

19:10 用仪式感消费来标记季节更替

23:31 樱花门诊和 Color Walk

29:54 去植物园吃火锅也是正经事

36:13 家内户外的疗愈松弛

39:38 户外春日经济的轻量化与沉浸感

44:26 春天也是读书天

【本期主播介绍】

Neo

曾在电... more

晚餐也许是一天里最放松的一顿饭,也是我们跟家人朋友最容易聚在一起的时刻。但在我们持续的观察里面,发现一件挺有意思的事情:越来越多的晚餐,正在悄悄离开餐桌。

【本期节目内容】

01:06 家庭小型化和厨房里的主厨餐桌

04:36 地铁九号线上大哥的两根玉米

08:52 围桌晚饭的退守

12:18 屏幕陪伴型晚餐与电子榨菜文化

21:40 中国特色的社区食堂晚餐

25:48 晚餐口味的变化

31:23 晚餐时间正在变晚也在变短

33:51 周末情绪餐吃点什么

40:42 晚餐离开餐桌带来商机

more

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Reviews

3.2 out of 5 stars from 637 ratings
  • 个人最喜欢的一档播客

    有干货,有笑点,有温度。以小见大的视角去看待很多问题,非常能感同身受。另外两个主播之间的打趣,也很喜欢。久而久之,每次听到就像见老朋友一样亲切舒适。希望neo老师的头发也能和内容一样越来越好。

    Apple Podcasts
    5
    夹子100
    China6 months ago
  • 男主播能不能别笑了

    尬死了,笑起来娘们唧唧的

    Apple Podcasts
    2
    lol退您拖摸着我
    Chinaa year ago
  • 下班路上很适合听

    放松心情,走神了也不担心漏掉什么内容,是比较休闲的话题。偶尔回到主线,基本对“新中产”“伪中产”“中产”群体的消费行为有一个整体的了解。

    Apple Podcasts
    5
    NFT Faust
    United States2 years ago
  • 挂羊头卖狗肉

    说是聊兴趣消费,结果是一期耳机广告。并且卖点非常没有吸引力。

    Apple Podcasts
    1
    janejj0331
    United Kingdom2 years ago
  • 氛围很轻松

    主播调侃的时候自己也会跟着笑出来,在学习的过程中压力太大了,经常会拿出来边听边学知识边放松

    Apple Podcasts
    5
    胃口大开哦额
    China2 years ago

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#120
Canada/News/Business News
Apple Podcasts
#76
France/News/Business News
Apple Podcasts
#200
Australia/News/Business News
Apple Podcasts
#5
China/News/Business News
Apple Podcasts
#28
Netherlands/News/Business News
Apple Podcasts
#30
China/News

Audience Metrics

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Listeners per EpisodeGender SkewLocation
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Household IncomeSocial Media Reach

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Which podcasts are similar to 消费新知?

These podcasts share a similar audience with 消费新知:

1. 声动早咖啡
2. 疯投圈
3. 商业就是这样
4. 贝望录
5. 声东击西

How many episodes of 消费新知 are there?

消费新知 launched 5 years ago and published 188 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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