
新鲜热辣的消费相关新数据,新事件,新趋势,帮你看懂中国消费者。 主播介绍: 【Neo】 曾在电商和在线教育行业创业 操盘过千万粉丝的项目 觉得说真话很有意思 【Renee】 消费者行为研究者 「消费新知」天团首席女主播 数据和开蚌都可以看很久很久
| Publishes | Twice monthly | Episodes | 175 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Language | Number of Listeners | Categories | InvestingBusiness NewsNewsBusiness |

连锁现制面馆正在经历大浪淘沙,头部品牌屡屡被传出卖不动了。方便面行业也正在进行变革,在总量下滑的背景下,一些新品反而能逆势爆发。
【本期节目内容】
04:45 今年吃过最贵的面
09:15 还记得那碗热乎乎的乌鸡米线
11:45 方便面的升级和服务区的网红面馆
14:35 消失的那碗面
19:29 连锁现制面的大浪淘沙 vs 地方粉面品牌崛起
25:02 吃面的单价变化
30:40 面店环境和体验升级的两面性
35:01 方便面逆袭与“被动升级”
42:55 方便面的情绪价值被重新定义
more
我们或许正在见证中国零售业的一次变革。一方面,是传统大卖场的增长疲软与门店收缩;另一方面,一个新的赛道正迎来蓬勃的增长。
【本期节目内容】
02:18 先来复习一下知识点:硬折扣与软折扣
08:39 市面上常见的硬折扣店铺巡礼
14:28 分享之一:快乐猴到底怎么个快乐法
23:34 分享之二:好特卖打算从临期中转型了
32:37 引流产品与自有产品
39:39 细节控之价签和收银条设计大赏
45:05 硬折扣超市与社区的连接
47:13 折扣超市的员工为啥不开心
51:31 省钱心态:人人... more
在注意力稀缺时代,最大的奢侈是省心,而不是奢华。
【本期节目内容】
04:19 4万步俱乐部与看球奇遇记
10:21 从前高能量人群主导的消费文化
19:15 “低能量”不是人群,而是能量管理的状态
22:34 低能量状态下人群的消费特征
28:21 低能量的氛围感音乐与线下消费环境
35:54 “低能量经济”对主流消费文化的影响与四个转变
43:50 低能量经济的主要类别
47:22 对品牌商的启示
【本期主播介绍】
Neo
曾在电商和在线教育行业创业
操盘过千万粉丝的项目
觉得说真话... more
它的核心不在于“凑合”,而在于通过创造性和幽默感,把普通的消费场景转化为情绪调节和自我赋能的体验。
【本期节目内容】
00:57 邪修消费是什么
04:20 薄荷绿豆汤的速成班
06:50 左手刷牙的邪修术
10:46 千姿百态的饮食邪修
15:59 邪修消费渗透生活的方方面面
21:33 为什么我们会爱上邪修消费文化
30:02 经济上下行与审美的变化
31:59 时间贫困和注意力碎片化
36:15 从离谱到治愈,邪修文化对品牌营销的意义
【本期主播介绍】
Neo
曾在电商和在线教育... more
尬死了,笑起来娘们唧唧的
放松心情,走神了也不担心漏掉什么内容,是比较休闲的话题。偶尔回到主线,基本对“新中产”“伪中产”“中产”群体的消费行为有一个整体的了解。
说是聊兴趣消费,结果是一期耳机广告。并且卖点非常没有吸引力。
主播调侃的时候自己也会跟着笑出来,在学习的过程中压力太大了,经常会拿出来边听边学知识边放松
在当今大家都在聊消费降级、理性消费、极简生活的时候,两位主播还在鼓吹双十一,真是好笑,只不过是得到了抖音的赞助。真是猪油蒙心,睁眼说瞎话。
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #211 | |
Apple Podcasts | #154 | |
Apple Podcasts | #156 | |
Apple Podcasts | #233 | |
Apple Podcasts | #6 | |
Apple Podcasts | #29 |
Listeners, social reach, demographics and more for this podcast.
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消费新知 launched 5 years ago and published 175 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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