
新鲜热辣的消费相关新数据,新事件,新趋势,帮你看懂中国消费者。 主播介绍: 【Neo】 曾在电商和在线教育行业创业 操盘过千万粉丝的项目 觉得说真话很有意思 【Renee】 消费者行为研究者 「消费新知」天团首席女主播 数据和开蚌都可以看很久很久
| Publishes | Twice monthly | Episodes | 188 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Language | Number of Listeners | Categories | BusinessBusiness NewsNewsInvesting |

丑的观念和美的观念一样,是相对的,在不同文化里如此,在不同的时代里更是如此。
【本期节目内容】
00:11 从丑东西大展说起
02:12 审丑入夏和情绪消费三阶段
06:07 兴趣审丑和证件照审丑
12:27 景区之丑一期一会
16:49 踩遍丑鞋三杰的日常圆满
29:55 我的朋友很爱丑东西
34:48 个人和群体审美的心态变化
38:34 审丑是情绪消费的一个分叉
40:32 审丑溢价带来新商机
45:12 给审丑消费的几点小妙招
【本期主播介绍】
Neo
曾在电商和在线教育行业... more
有一些消费者开始不看产品是否卖给女性或是男性,而更多看设计、成分、性价比等因素。去性别化消费也是在这几年进入我们的视野,在社交媒体上也诞生过一些曾经大放异彩的品牌。
【本期节目内容】
01:05 生活里的有些性别化消费不吐不快
04:31 “去性别化消费”被提出的高潮期
07:13 无性别服装品牌的上升期
12:15 去性别是实用主义的回归
25:26 无性别服装品牌的下半场
29:21 爸爸育儿经与创作平权
36:22 去性别化的新车消费
【本期主播介绍】
Neo
曾在电商和在线教育... more
春天除了是万物复苏的时节,它好像自带一种让人想花钱的魔力,花的或许都不是什么大钱,但就是忍不住,买完心情还特别好。
【本期节目内容】
02:32 来吧!春日消费欲
07:49 冬去春来饭和春困特效枕
13:34 春日经济的非官方定义
19:10 用仪式感消费来标记季节更替
23:31 樱花门诊和 Color Walk
29:54 去植物园吃火锅也是正经事
36:13 家内户外的疗愈松弛
39:38 户外春日经济的轻量化与沉浸感
44:26 春天也是读书天
【本期主播介绍】
Neo
曾在电... more
晚餐也许是一天里最放松的一顿饭,也是我们跟家人朋友最容易聚在一起的时刻。但在我们持续的观察里面,发现一件挺有意思的事情:越来越多的晚餐,正在悄悄离开餐桌。
【本期节目内容】
01:06 家庭小型化和厨房里的主厨餐桌
04:36 地铁九号线上大哥的两根玉米
08:52 围桌晚饭的退守
12:18 屏幕陪伴型晚餐与电子榨菜文化
21:40 中国特色的社区食堂晚餐
25:48 晚餐口味的变化
31:23 晚餐时间正在变晚也在变短
33:51 周末情绪餐吃点什么
40:42 晚餐离开餐桌带来商机
more
有干货,有笑点,有温度。以小见大的视角去看待很多问题,非常能感同身受。另外两个主播之间的打趣,也很喜欢。久而久之,每次听到就像见老朋友一样亲切舒适。希望neo老师的头发也能和内容一样越来越好。
尬死了,笑起来娘们唧唧的
放松心情,走神了也不担心漏掉什么内容,是比较休闲的话题。偶尔回到主线,基本对“新中产”“伪中产”“中产”群体的消费行为有一个整体的了解。
说是聊兴趣消费,结果是一期耳机广告。并且卖点非常没有吸引力。
主播调侃的时候自己也会跟着笑出来,在学习的过程中压力太大了,经常会拿出来边听边学知识边放松
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #120 | |
Apple Podcasts | #76 | |
Apple Podcasts | #200 | |
Apple Podcasts | #5 | |
Apple Podcasts | #28 | |
Apple Podcasts | #30 |
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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消费新知 launched 5 years ago and published 188 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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