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Artwork for 消费新知

消费新知

消费新知

新鲜热辣的消费相关新数据,新事件,新趋势,帮你看懂中国消费者。 主播介绍: 【Neo】 曾在电商和在线教育行业创业 操盘过千万粉丝的项目 觉得说真话很有意思 【Renee】 消费者行为研究者 「消费新知」天团首席女主播 数据和开蚌都可以看很久很久

PublishesTwice monthlyEpisodes183Founded5 years ago
Language
ZH-CN
Number of ListenersCategories
BusinessBusiness NewsInvestingNews

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Artwork for 消费新知

Latest Episodes

试问谁还没为美食打过卡,排过队,吃过点时代的眼泪呢?

这些流行美食成为了一个个我们在脑海里的刻度,我们也在用食物标记自己和时代同步。

既然有流行的,那就有过气的,这一期我们就辞旧迎新,具体聊一聊!

【本期节目内容】

03:29 互联网出现之前的美食传播

11:18 有些美食还在回忆中

15:57 夜半十点在热门网红寿司等到了号

29:14 2025年的次抛美食们

33:56 为什么这些网红美食在2025年被迅速看见

39:29 翻红美食是记忆消费

44:45 网红美食快速过气的背后

50:2... more

游戏中演化而来的语言加速融入日常生活,也给消费带来了一些新变化。

【本期节目内容】

00:21 只爱暴富,年轻人的人生愿望开始务实

04:11 “爱你老己”一般买啥

07:03 从“悦己逆反”到“爱你老己”变化背后的心理转向

15:16 悦己和老己消费,白人饭和螺蛳粉的差别

20:34 为什么会在现在这个时间点突然流行

27:05 “把自己再养一遍”精准切中年轻人的焦虑

33:12 为什么悦己消费在不断创造新热词

【本期主播介绍】

Neo

曾在电商和在线教育行业创业

操盘过千万粉丝的项目... more

岁末年初,大家都在盘点总结,消费大事别人都讲得差不多了,那我们就着眼于一些相对较小的事,因为小事,往往都是一个巨大变革浪潮的开端。

【本期节目内容】

01:15 “消费新知”的由来

04:14 1月:国补托底下的谨慎挥霍

13:03 2月:节日情绪背后

22:03 3月:焦虑与身体自救

25:44 4月:关店潮与高端品牌祛魅

31:27 5月:还记得翻红的撕拉片吗

39:06 6月:银发红利和扭捏的星巴克降价

44:05 7月:山姆变普与硬折扣新店频出

47:37 8月:黑悟空席卷游戏人间 more

每逢过年,我们的消费往往也会水涨船高,也是大额消费集中释放的时段。

尽管近期的大额消费显得更为平缓均匀,分布在一年的不同时段,但岁末,仍然是悦己消费和曲线悦己(责任感消费)的小高峰。

【本期节目内容】

03:00 去年最成功和最不成功的年货分享

08:53 来自听友:去年最满意的年货

10:32 年货消费的传统特点:健康、悦己与线上

14:25 年轻一代主导年夜饭

24:09 天南海北寻找宝藏年货:多样化和高端化

37:50 传统好彩头玩出新花样

42:05 正经预测:春节是科技消费的好机... more

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Reviews

3.2 out of 5 stars from 634 ratings
  • 个人最喜欢的一档播客

    有干货,有笑点,有温度。以小见大的视角去看待很多问题,非常能感同身受。另外两个主播之间的打趣,也很喜欢。久而久之,每次听到就像见老朋友一样亲切舒适。希望neo老师的头发也能和内容一样越来越好。

    Apple Podcasts
    5
    夹子100
    China3 months ago
  • 男主播能不能别笑了

    尬死了,笑起来娘们唧唧的

    Apple Podcasts
    2
    lol退您拖摸着我
    Chinaa year ago
  • 下班路上很适合听

    放松心情,走神了也不担心漏掉什么内容,是比较休闲的话题。偶尔回到主线,基本对“新中产”“伪中产”“中产”群体的消费行为有一个整体的了解。

    Apple Podcasts
    5
    NFT Faust
    United Statesa year ago
  • 挂羊头卖狗肉

    说是聊兴趣消费,结果是一期耳机广告。并且卖点非常没有吸引力。

    Apple Podcasts
    1
    janejj0331
    United Kingdom2 years ago
  • 氛围很轻松

    主播调侃的时候自己也会跟着笑出来,在学习的过程中压力太大了,经常会拿出来边听边学知识边放松

    Apple Podcasts
    5
    胃口大开哦额
    China2 years ago

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#249
United States/News/Business News
Apple Podcasts
#216
Canada/News/Business News
Apple Podcasts
#162
Italy/News/Business News
Apple Podcasts
#217
Australia/News/Business News
Apple Podcasts
#4
China/News/Business News
Apple Podcasts
#18
China/News

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per EpisodeGender SkewLocation
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Household IncomeSocial Media Reach

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Which podcasts are similar to 消费新知?

These podcasts share a similar audience with 消费新知:

1. 疯投圈
2. 声动早咖啡
3. 贝望录
4. 知行小酒馆
5. 商业就是这样

How many episodes of 消费新知 are there?

消费新知 launched 5 years ago and published 183 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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