
新鲜热辣的消费相关新数据,新事件,新趋势,帮你看懂中国消费者。 主播介绍: 【Neo】 曾在电商和在线教育行业创业 操盘过千万粉丝的项目 觉得说真话很有意思 【Renee】 消费者行为研究者 「消费新知」天团首席女主播 数据和开蚌都可以看很久很久
| Publishes | Twice monthly | Episodes | 191 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Language | Number of Listeners | Categories | InvestingNewsBusiness NewsBusiness |

其实这几年,我们好像越来越分得清"好吃"和"好看"有时候是两件事,但却依然愿意为“漂亮”买单。
【本期节目内容】
01:53 漂亮饭新贵们和背后的推手07:22 广西Bistro冉冉升起13:49 大中原的黄河鲤鱼漂亮饭19:20 文化叙事成为新的流量密码26:12 性价比漂亮饭也有食安担忧30:10 摄影棚餐厅们的陨落37:41 漂亮饭餐具的二手流转40:29 餐具消费的三个趋势53:31 低成本装修方案和稳定的即刻满足
【本期主播介绍】
Neo曾在电商和在线教育行业创业操盘过千万粉丝的项目觉... more
各个平台的618大促活动已经如火如荼展开,我们也借此机会深入消费调研一线,看看如今消费者在大促时候的典型消费行为和消费趋势。
【本期节目内容】
04:06 不一样的消费者和不一样的618
08:47 618购物清单分享
13:51 为什么618比双十一更能看见真实消费人格
19:36 AI冲上购物节前台
21:54 六型购物节人格
31:26 高手赢在付款时
37:06 从购物节人格到当代消费心态
【本期鸣谢】
感谢听友所在企业工商银行对本期节目的赞助支持,工银信用卡,优惠在身边!即日起... more
人到中年,消费悄悄变成了一件需要"想清楚"的事。
【本期节目内容】
04:11 三口之家的家庭消费内循环
07:47 妈妈们的第一次医美
10:29 西西妈的故事:我的消费变成了浪费
15:03 老董的故事:中年热血甩肉记
21:12 两类断舍离消费
30:13 中生代兴趣消费变化的背景
33:21 溢价逻辑的三大核心
38:16 代代相传的兴趣消费
42:59 从追求热闹到追求内心宁静
47:05 属于中生代的浪漫是氪金圆梦
【本期主播介绍】
Neo
曾在电商和在线教育行业创业
操盘过... more
丑的观念和美的观念一样,是相对的,在不同文化里如此,在不同的时代里更是如此。
【本期节目内容】
00:11 从丑东西大展说起
02:12 审丑入夏和情绪消费三阶段
06:07 兴趣审丑和证件照审丑
12:27 景区之丑一期一会
16:49 踩遍丑鞋三杰的日常圆满
29:55 我的朋友很爱丑东西
34:48 个人和群体审美的心态变化
38:34 审丑是情绪消费的一个分叉
40:32 审丑溢价带来新商机
45:12 给审丑消费的几点小妙招
【本期主播介绍】
Neo
曾在电商和在线教育行业... more
有干货,有笑点,有温度。以小见大的视角去看待很多问题,非常能感同身受。另外两个主播之间的打趣,也很喜欢。久而久之,每次听到就像见老朋友一样亲切舒适。希望neo老师的头发也能和内容一样越来越好。
尬死了,笑起来娘们唧唧的
放松心情,走神了也不担心漏掉什么内容,是比较休闲的话题。偶尔回到主线,基本对“新中产”“伪中产”“中产”群体的消费行为有一个整体的了解。
说是聊兴趣消费,结果是一期耳机广告。并且卖点非常没有吸引力。
主播调侃的时候自己也会跟着笑出来,在学习的过程中压力太大了,经常会拿出来边听边学知识边放松
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #165 | |
Apple Podcasts | #141 | |
Apple Podcasts | #167 | |
Apple Podcasts | #190 | |
Apple Podcasts | #226 | |
Apple Podcasts | #6 |
Listeners, social reach, demographics and more for this podcast.
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| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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消费新知 launched 5 years ago and published 191 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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