Rephonic
Artwork for 消费新知

消费新知

消费新知

新鲜热辣的消费相关新数据,新事件,新趋势,帮你看懂中国消费者。 主播介绍: 【Neo】 曾在电商和在线教育行业创业 操盘过千万粉丝的项目 觉得说真话很有意思 【Renee】 消费者行为研究者 「消费新知」天团首席女主播 数据和开蚌都可以看很久很久

PublishesTwice monthlyEpisodes186Founded5 years ago
Language
ZH-CN
Number of ListenersCategories
BusinessBusiness NewsNewsInvesting

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Artwork for 消费新知

Latest Episodes

晚餐也许是一天里最放松的一顿饭,也是我们跟家人朋友最容易聚在一起的时刻。但在我们持续的观察里面,发现一件挺有意思的事情:越来越多的晚餐,正在悄悄离开餐桌。

【本期节目内容】

01:06 家庭小型化和厨房里的主厨餐桌

04:36 地铁九号线上大哥的两根玉米

08:52 围桌晚饭的退守

12:18 屏幕陪伴型晚餐与电子榨菜文化

21:40 中国特色的社区食堂晚餐

25:48 晚餐口味的变化

31:23 晚餐时间正在变晚也在变短

33:51 周末情绪餐吃点什么

40:42 晚餐离开餐桌带来商机

more

情绪确实是燃点,是“我想要”的那一瞬间,但紧随情绪而来的往往是一整套快速而清醒的判断:价格是否合适,使用周期有多长,会不会后悔,能否随时抽身。

【本期节目内容】

03:50 年轻人想走就走的gap year与大一三件套

08:48 跨越5年的Z世代数据对比

10:30 兴趣变轻与市民夜校的新难题

19:29 变快的决策和更具体的焦虑

24:52 情绪消费账单:年轻人到底在花什么钱

29:49 时间焦虑带来的消费冲动

35:21 有谋Z世代的三大法宝

【本期主播介绍】

Neo

曾在电商和在... more

随着地铁依赖度增加,B1变成商场的“首层”。品牌开始争夺B1的门面,甚至奢侈品美妆的店铺也开始愿意下沉到负一楼。

之前用平价亲民来吸引消费者特别是年轻人的商场B1B2,它现在是不是变了?如果变了,那变化的原因又是什么呢?

【本期节目内容】

01:47 商场B1B2的老面孔和新面孔

04:39 眼前一亮的沃尔玛

10:12 如果在上海只逛一个B1

16:37 B1和LG1

19:19 地铁逻辑下的B1B2层消费文化

24:34 消费者价格敏感度双极化

32:57 重奢品牌下楼

34:41 谷子... more

试问谁还没为美食打过卡,排过队,吃过点时代的眼泪呢?

这些流行美食成为了一个个我们在脑海里的刻度,我们也在用食物标记自己和时代同步。

既然有流行的,那就有过气的,这一期我们就辞旧迎新,具体聊一聊!

【本期节目内容】

03:29 互联网出现之前的美食传播

11:18 有些美食还在回忆中

15:57 夜半十点在热门网红寿司等到了号

29:14 2025年的次抛美食们

33:56 为什么这些网红美食在2025年被迅速看见

39:29 翻红美食是记忆消费

44:45 网红美食快速过气的背后

50:2... more

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Reviews

3.2 out of 5 stars from 636 ratings
  • 个人最喜欢的一档播客

    有干货,有笑点,有温度。以小见大的视角去看待很多问题,非常能感同身受。另外两个主播之间的打趣,也很喜欢。久而久之,每次听到就像见老朋友一样亲切舒适。希望neo老师的头发也能和内容一样越来越好。

    Apple Podcasts
    5
    夹子100
    China5 months ago
  • 男主播能不能别笑了

    尬死了,笑起来娘们唧唧的

    Apple Podcasts
    2
    lol退您拖摸着我
    Chinaa year ago
  • 下班路上很适合听

    放松心情,走神了也不担心漏掉什么内容,是比较休闲的话题。偶尔回到主线,基本对“新中产”“伪中产”“中产”群体的消费行为有一个整体的了解。

    Apple Podcasts
    5
    NFT Faust
    United Statesa year ago
  • 挂羊头卖狗肉

    说是聊兴趣消费,结果是一期耳机广告。并且卖点非常没有吸引力。

    Apple Podcasts
    1
    janejj0331
    United Kingdom2 years ago
  • 氛围很轻松

    主播调侃的时候自己也会跟着笑出来,在学习的过程中压力太大了,经常会拿出来边听边学知识边放松

    Apple Podcasts
    5
    胃口大开哦额
    China2 years ago

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#188
United States/News/Business News
Apple Podcasts
#122
Australia/News/Business News
Apple Podcasts
#213
Italy/News/Business News
Apple Podcasts
#231
France/News/Business News
Apple Podcasts
#5
China/News/Business News
Apple Podcasts
#41
China/News

Audience Metrics

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Household IncomeSocial Media Reach

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Which podcasts are similar to 消费新知?

These podcasts share a similar audience with 消费新知:

1. 商业就是这样
2. 疯投圈
3. 声动早咖啡
4. 贝望录
5. 知行小酒馆

How many episodes of 消费新知 are there?

消费新知 launched 5 years ago and published 186 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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