「贝望录」是一档由中国广告界和营销科技界领军人Bessie李倩玲担任主持的谈话节目,展现媒体人、行销行业及企业管理者、创意人、创业者在应对当下技术革新与市场变化时的思考和行动。由Withinlink碚曦投资协作体出品。 more
Publishes | Weekly | Episodes | 149 | Founded | 4 years ago |
---|---|---|---|---|---|
Language | ZH-CN | Number of Listeners | Categories | BusinessEntrepreneurshipMarketing |
2023年初由OpenAI的ChatGPT引爆了生成式AI热潮,中国大陆也在生成式AI领域迅速响应,出现了众多本土的人工智能新创企业,并开发出相应的解决方案。当Sam Altman狂言广告代理商95%的工作都可以由AI取代,营销人们在这波惊艳和冲击中是如何适应和应对的呢?本期「贝望录」,我们聚焦AI在广告营销行业的落地,对话针对营销人的工作应用场景提供AI解决方案的创业者,分享了他在这段创业经历中对用户的观察和故事,探讨对AI技术应用“充满信心”和“落地难”的矛盾在哪里,现有的广告代理商模式和架... more
短剧作为一种新兴的媒体形式,在近年来迅速崛起并在国内外受到广泛关注。特别是在2020年至2023年间,短视频平台如抖音上出现大量每集仅约一分钟的竖屏短剧,采用霸道总裁、甜宠等热门题材吸引用户,短剧行业2023年的收入规模约300亿人民币,这一规模约等于2020年中国电影票房总收入。这一行业是如何兴起的,短剧的制作团队构成有哪些特点,短剧行业的产业链条和传统影视行业有哪些异同,中文短剧出海可以期待吗?本期「贝望录」,我们邀请了从传统行业跨入互联网短剧行业的业内人士一起聊聊大家好奇的内幕:短剧赛道独... more
听播客的朋友们还在听广播吗?在这个数字媒体竞相争艳的时代,你是否偶尔还会怀念起那些安静倾听广播的日子,闭上眼睛,想象那熟悉而亲切的电波穿越时空,带来新闻、音乐和故事,如同一位老友陪伴在我们身边。也许某种意义上我们已经走进了播客时代,无数音频内容触手可及,那些曾经透过老旧收音机传递的温暖消失了吗?播客会是广播的下一个时代吗?本期「贝望录」,我们邀请了一位横跨广播和播客两个声音领域的资深电台DJ和播客主播一起来聊聊那些关于声音的媒体生态的变迁和业内人士的转型和发展,传统广播电台和播客在节目制作上的差... more
都说纸媒消亡的年代,我们却看到了有些品牌正在操刀制作自己的品牌杂志,这是被数位媒体内卷到反潮流的另辟蹊径,还是纸刊之于品牌真的有不可替代的地位?本期「贝望录」,我们邀请两位曾经在杂志行业任职,现在与内容创作与品牌有着密切联系的从业者,以他们经手过的案例和视角来探讨品牌做刊物这个现象,为什么要做品牌杂志且怎么做,品牌如何理性看待做杂志这件事,从而解构品牌和内容的关系,并重新思考媒体和品牌的角色。 more
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嘉宾刘女士对于消费者板材关注点的评论,不与认同。消费者花钱能看到的只有板材,不关注板材那关注什么呢?刘女士所谓的“服务、安装”这些东西是公司内控的问题,消费者能把控吗?不正是因为整个装修行业不够透明,消费者才去各大社交平台搜索攻略自己做功课吗?把站在设计师方对全屋定制沟通困难的根源归因于消费者在意板材,未免有失偏颇,格局…
藝高高在藝術圈誰有看在眼裡 more
嘉宾这个中英混杂比例是不是太高了?verification就是甄别、survey就是调查等等,哪怕一开始反应的是英语,再用中文说一遍不行吗?毕竟是中文播客…
被推荐来的,准备睡前听,我努力仔细听了,一开始的女主持A太拉了,哎哟我滴神太突兀了,后面笑声收敛点好吗?被吓醒。再到后面就在台湾腔和普通话中横跳。。。尬死了。 more
一直以来在听节目:对谈节奏舒适 主题契合热点 嘉宾专业 more
Apple Podcasts | #35 | Canada/Business/Marketing |
Apple Podcasts | #206 | United Kingdom/Business/Marketing |
Apple Podcasts | #40 | Australia/Business/Marketing |
Apple Podcasts | #181 | Germany/Business/Marketing |
Apple Podcasts | #231 | Italy/Business/Marketing |
Apple Podcasts | #185 | China/Top Podcasts |
Listeners, engagement and demographics and more for this podcast.
Listeners per Episode | Gender Skew | Engagement Score | |||
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Primary Location | Social Media Reach |
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贝望录 launched 4 years ago and published 149 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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