
「贝望录」是一档由中国广告界和营销科技界领军人Bessie李倩玲担任主持的谈话节目,展现媒体人、行销行业及企业管理者、创意人、创业者在应对当下技术革新与市场变化时的思考和行动。由Withinlink碚曦投资协作体出品。
2019年苹果播客「年度精选播客」及「年度最受欢迎新播客」。
| Publishes | Weekly | Episodes | 275 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Language | Number of Listeners | Categories | MarketingBusinessEntrepreneurship |

过去十几年,中国新能源汽车从一个被传统车企认为的“细分市场”,一路成长为重新定义汽车行业的力量。为什么奔驰、宝马、奥迪、阿斯顿·马丁这些拥有百年历史、全球资源和成熟体系的车企,看见了特斯拉,也看见了中国新能源汽车的崛起,却还是慢了一步?本期「贝望录」,Bessie与拥有多年外资车企经验的Freda,试着从行业内部来拆解一下这场变化。Freda曾长期负责奔驰中国市场,也曾担任阿斯顿·马丁大中华区总裁,并经历了传统豪华车企从黄金时代到中国市场承压的全过程。节目中聊到,传统车企真正错过的可能并不是“电... more
英国人有多“准时”?在英国,准时并不是简单地“7点约你, 7点到”,而是一套藏在日常社交里的复杂规则,比如商务会议要提前,私人晚宴却最好晚到5-10分钟;邀请函写着“Drinks at 7, Dinner at 7:30”,意味着你7点就得出现,先站着喝酒聊天,等到晚餐正式开始才能入座。本期「英伦奇葩说」,Bessie从英国人对“准时”的执着聊起,拆解了这套时间文化背后的历史:工业革命如何让“时间”变成可以计算的劳动成本,铁路又如何推动英国从各城镇各自计时走向全国统一时间,而维多利亚时代的道德观... more
什么样的 IP,才能活几十年、甚至上百年,还能不断被改编、被消费、被重新喜欢?本期「东观西望」,我们把英国和日本各挑出6个全球知名 IP,放在一起做了一次“IP大PK”:福尔摩斯 vs 名侦探柯南、哈利波特 vs 宝可梦、帕丁顿熊 vs Hello Kitty、007 vs 吉卜力、小熊维尼 vs 马里奥,以及憨豆先生 vs 海贼王。Bessie和美兰先从收益、起源媒介、IP结构和生命周期四个维度进行了比较,接下来又进入一个个具体IP的创作故事:福尔摩斯为什么曾经被作者“写死”?柯南又藏了多少向... more
第一次来到英国、第一次参加爱丁堡艺穗节,余尔格带着舞蹈作品《聊斋怪谈》来到这个全世界艺术家都想来“闯一闯”的舞台。与其说这是一次单纯的海外演出,不如说是一场从创作、制作、场地、营销到票房的完整艺术“出海”实践。本期「贝望录」Bessie和当代舞蹈剧《聊斋怪谈》导演余尔格一起从一个中国表演团队的亲身经历出发,聊聊爱丁堡艺穗节究竟是怎样一个平台。为什么场地方可以直接“看中”作品并邀请团队参加?17人的中国团队需要自己承担怎样的成本?票价、场地、宣传和票房又是如何运作?当4600多场演出同时发生,艺术... more
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关于英国报纸和吃的两期非常有趣,GEO这期也很棒,还有以前很美国连线的几期都很好听。
知道两个主播之间在认真的听彼此说话了 用不着听一句话在另一边“嗯”四次吧 很奇怪 真的 听感非常不好 特别嘈杂 一个人说话 另一个人在一边“嗯嗯嗯嗯” 知道你有在认真听了 拜托 本来选题很好 想认真听下去 一直在嗯嗯嗯嗯 真的很烦
观点不可接受,看得出来很用力在各种找角度去洗白zzt
Bessie之前在市場行銷觀察上的內容很有吸引力,非市場行銷專業的人也能津津有味,收穫滿滿,最近兩年開始開拓生活方式和東西文化差異方面的內容,能看出Bessie很勤勉,也想盡所能帶給大家更多分享,可實話說新近的內容吸引力驟減,不知Bessie會否考慮將節目內容轉回行銷。
最夸张的是,茶大师千利休的名字都被那个主播说成千休利,还不是口误,说了好多次,说明根本不知道正确的名字,功课没做好就出来瞎说,真是不太合适了
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This talk show showcases the insights and experiences of professionals across various fields, including media, marketing, entrepreneurship, and technological innovation. The host engages with guests from diverse backgrounds, exploring their approaches to adapting to market changes and technological advancements. Notably, episodes feature discussions on luxury design, the evolution of traditional industries, and cross-cultural social media trends, appealing to those interested in the dynamics of modern business and marketing. The podcast stands out for its focus on authentic narratives and practical applications of insights.
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5. What's Next|科技早知道
贝望录 launched 7 years ago and published 275 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on 贝望录 include:
1. Olivia Plotnick
2. Kristian Teär
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