贝望录
Withinlink「贝望录」是一档由中国广告界和营销科技界领军人Bessie李倩玲担任主持的谈话节目，展现媒体人、行销行业及企业管理者、创意人、创业者在应对当下技术革新与市场变化时的思考和行动。由Withinlink碚曦投资协作体出品。
2019年苹果播客「年度精选播客」及「年度最受欢迎新播客」。
| Publishes | Weekly | Episodes | 222 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | BusinessEntrepreneurshipMarketing |
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Latest Episodes
本期「东观西望」聚焦历史性一刻——日本即将迎来首位女性首相高市早苗。她的上任，既是自民党内部权力角力的结果，也引发了关于性别政治的激烈争议。高市在石破茂失势、自民党紧急改选中胜出，获得麻生太郎力挺，被媒体冠以“日本版铁娘子”“女版安倍”的称号。但她以极右翼保守派著称，反对女性平权与女性天皇的立场，遭到上野千鹤子等女权代表的强烈批评。节目中，两位主播对比了英国与日本在女性参政、皇室继承制度上的巨大差异以及两国社会在女性政治参与的路径与节奏的不同，折射出保守势力与现代价值观的拉扯。节目中也延伸探讨了... more
本期「贝望录」邀请到品牌咨询顾问李倩，与Bessie一起探讨当下最令人焦虑又无法回避的关键词：算法、流量与品牌。从“西贝罗永浩冲突”到“烟花炸山事件”，从大V与品牌的爱恨纠葛到企业家频频登上热搜的戏码，主播和嘉宾从自己的经验和视角试着找到为什么一场看似完美的营销活动，却能瞬间引爆负面情绪的原因在哪里？在人人手握放大镜的时代，算法又是如何将被压抑的情绪无限放大？节目中，两位不仅追溯了营销从“慢活年代”到“算法时代”的巨大转折，也讨论了品牌与营销的本质差别：是追求“最闪的烟花”，还是建立长久的“人心... more
在德国汉堡，有一家特别的中文书店，名字叫「卜卜书斋」。Isaac的故事从广州出发，因家庭关系来到德国求学，辗转进入汉莎航空和安联保险，从职场打拼到折腾副业——他把运营一家中文书店作为“自讨苦吃”的副业，却也做成了一个在海外华人社区里不可或缺的文化空间。这一切的起点是疫情期间考PMP证书时买中文教材的困难，于是他从微信群代购起步，逐渐探索出独立站、柏林快闪店，再到如今汉堡的“复合式文化空间”。卜卜书斋不只是书店，还有咖啡、相机冲洗、电影放映和读书会，承载着社区交流与文化安放。节目中，Isaac坦言... more
这一期「东观西望」我们把话题转向了日常生活中最容易被忽视、却能照见社会文化差异的议题——垃圾分类。英国的垃圾分类看似制度齐全，但实际执行常常“摆烂”：居民理解度低，分类效果有限，甚至出现过在垃圾桶里安装“监控器”的奇葩操作。而在日本，垃圾分类则到了“变态细致”的程度：从十几页甚至几十页的分类手册，到新居民参加说明会、甚至要通过分类考试；错误丢弃会被贴上“红色不及格标签”，社死感十足。节目中Bessie和美兰还聊到日本街头几乎看不到垃圾桶的原因、邻里间轮流管理垃圾点的社区责任实例，以及垃圾分类如何... more
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- 最新讲日本茶和英国茶的错漏百出
最夸张的是，茶大师千利休的名字都被那个主播说成千休利，还不是口误，说了好多次，说明根本不知道正确的名字，功课没做好就出来瞎说，真是不太合适了
Apple Podcasts2vukletChinaa month ago - 最新一集讲日本茶和英国茶的那期错漏百出
最夸张的是，茶大师千利休的名字都被那个主播说成千休利，还不是口误，说了好多次，说明根本不知道正确的名字，功课没做好就出来瞎说，真是不太合适了
Apple Podcasts3vukletChinaa month ago - 口音无所谓😑
选题很有意思，内容也很有意思，可是最近这期主播笑的很吓人,完全听不进去啊，不知道为啥笑成这样啊，笑这么多次，实在听不进去了！
Apple Podcasts2巴索利China3 months ago - 睡眠
主持过于嘻嘻哈哈，乱打岔，打断嘉宾发言，完全可以让嘉宾分享更多，少点不专业的插科打诨
Apple Podcasts3CongbuzhiChina4 months ago - 太无语了
听董浩那期，本来很有深度，提到5万名建筑工人建航站楼，本来很燃，女主播莫名笑，而且听出来是嬉笑，这有什么好笑的？？
Apple Podcasts1leezfengChina6 months ago
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Apple Podcasts | #121 |  United States/Business/Marketing |
Apple Podcasts | #65 |  Canada/Business/Marketing |
Apple Podcasts | #219 |  United Kingdom/Business/Marketing |
Apple Podcasts | #12 |  Germany/Business/Marketing |
Apple Podcasts | #31 |  Australia/Business/Marketing |
Apple Podcasts | #164 |  France/Business/Marketing |
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Frequently Asked Questions About 贝望录
What is 贝望录 about and what kind of topics does it cover?
This podcast prominently features discussions surrounding topics in marketing, business, and entrepreneurship, highlighting the insights and experiences of leaders in the advertising, media, and technology sectors. Episodes often explore the transformational effects of technological advancements on market dynamics and delve into how creatives, entrepreneurs, and corporate managers adapt to these changes. The discussions provide a blend of historical context and forward-looking perspectives, making the content not only informative but also inspiring for professionals looking to navigate the rapidly evolving business landscape. Unique to this show is its focus on both established industry figures and emerging voices, fostering a rich conversa... more
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Which podcasts are similar to 贝望录?
These podcasts share a similar audience with 贝望录:
1. 温柔一刀
2. 疯投圈
3. 商业就是这样
4. 半拿铁 | 商业沉浮录
5. Slow Brand
How many episodes of 贝望录 are there?
贝望录 launched 6 years ago and published 222 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on 贝望录?
Recent guests on 贝望录 include:
1. Olivia Plotnick
2. Kristian Teär
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