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Artwork for 贝望录

贝望录

Withinlink
EntrepreneurshipBusinessMarketing

「贝望录」是一档由中国广告界和营销科技界领军人Bessie李倩玲担任主持的谈话节目,展现媒体人、行销行业及企业管理者、创意人、创业者在应对当下技术革新与市场变化时的思考和行动。由Withinlink碚曦投资协作体出品。2019年苹果播客「年度精选播客」及「年度最受欢迎新播客」。

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Latest Episodes

刘畊宏的《本草纲目》毽子操在今年四月一度引爆社交媒体,一时间似乎全民都在宅家健身。“你今天刘畊宏了吗?”甚至成了一种人们日常寒暄的社交货币。事实上,在刘畊宏走红之前,视频健身或线上健身这一形态早在2018年就开始萌芽并发展,由此也陆续诞生了一批明星健身IP,而疫情后线上健身再次被推上风口。但除了那些大热的线上健身IP,中国还有超过90万名健身教练和无数健身房——在我们无法随时走进健身房的当下,体育健身行业要如何找寻新的增长点?本期「贝望录」,我们请来一位拥有18年体育产业从业经验的专业健身教练,... more

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10 days ago

奥迪一条关于“小满”的广告,从惊艳全网到陷入抄袭风波,只过了不到24小时;此后品牌方迅速在全网公开致歉,而该广告的代理方也在几小时后发布道歉声明,称团队“版权意识淡薄”。这个原本打动不少人的广告以道歉潦草收尾,而关于创意抄袭的讨论还在继续。本期「贝望录」,我们不聊风波本身,而是回到广告创意的底层逻辑——一条广告创意究竟是如何诞生的?抄袭、借鉴、致敬之间是否存在明确界限?在这个以销量为主导的快钱时代,品牌与代理商之间的关系将何去何从、而那些感动人心的好创意,是否还能承担起最初的角色?【本节目由Wi... more

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24 days ago

在我们被各种新的资讯获取方式包围的每一天,有一种内容载体一直不疾不徐的陪伴在我们身边;无论是几百万册的畅销书,还是几千册不到的冷门书,出版业以它自己独有的节奏和秩序在自己的轨道上发展和成长;出版人究竟是怎样一个角色?怎么来定义出一本好书?销量,内容,读者反馈是能兼顾的吗?这个年头要怎么做书的营销?这个看似传统的行业有在做商业创新吗?本期「贝望录」我们请来一位独立出版人,聊聊他的梦想和坚持,如何在这个慢活的行业里做出他想做的好书。【本节目由Withinlink碚曦投资协作体出品】【嘉宾】涂涂乐府文... more

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a month ago

Reviews

3.8 out of 5 stars from 592 ratings
  • 内容可以的,希望主持人不要经常哈哈哈大笑

    嘉宾讲的很专业的,可以学到很多东西,值得推荐一下! more

    Apple Podcasts
    3
    我的人,去哪里
    China6 months ago
  • 内容挺好,就是声音忽大忽小的体验不是很好,最好做下平衡,有的嘉宾说话声音相比主持人太小,聊到开心大笑声音又爆炸大,对耳朵真是折磨

    内容挺好,就是声音忽大忽小的体验不是很好,最好做下平衡,有的嘉宾说话声音相比主持人太小,聊到开心大笑声音又爆炸大,对耳朵真是折磨

    Apple Podcasts
    5
    张牛牛无敌
    China7 months ago
  • 恰饭太严重

    恰饭痕迹太严重了,没必要

    Apple Podcasts
    2
    ✝️打家劫舍开始
    China7 months ago
  • 知识输出太少

    随机看了三期感觉标题上看都还挺有趣,但实际听进去后有价值和结构化的输出太少,嘉宾都讲的太泛而散。

    Apple Podcasts
    2
    lluo-Rex
    China8 months ago
  • 非常专业且优秀

    对于非专业人士来说 好有意思 学到了好多

    Apple Podcasts
    5
    TFTfyghbhvtd
    China8 months ago

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Frequently Asked Questions About 贝望录

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How many listeners does 贝望录 get?

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How many episodes of 贝望录 are there?

贝望录 launched 3 years ago and published 95 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact 贝望录?

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Where does Rephonic collect 贝望录 reviews from?

Rephonic pulls reviews for 贝望录 from multiple sources, including Apple Podcasts, Castbox, Podcast Addict and more.

View all the reviews in one place instead of visiting each platform individually and use this information to decide whether this podcast is worth pitching as a guest or sponsor.

How does Rephonic know which podcasts are like 贝望录?

You can view podcasts similar to 贝望录 by exploring Rephonic's 3D interactive graph. This tool uses the data displayed on the 'Listeners Also Subscribed To' section of Apple Podcasts to visualise connections between shows.