贝望录
Withinlink「贝望录」是一档由中国广告界和营销科技界领军人Bessie李倩玲担任主持的谈话节目，展现媒体人、行销行业及企业管理者、创意人、创业者在应对当下技术革新与市场变化时的思考和行动。由Withinlink碚曦投资协作体出品。
2019年苹果播客「年度精选播客」及「年度最受欢迎新播客」。
| Publishes | Weekly | Episodes | 278 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Language |  Chinese (Simplified) | Number of Listeners | Categories | MarketingBusinessEntrepreneurship |
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Latest Episodes
最近热播的《早春晴朗》，让很多人重新想起那个曾经充满想象力的广告行业。本期「贝望录」，Bessie找来分别代表Account客户服务、Creative创意的Angel陈蓉和大龙与代表Media媒介部门的Bessie自己，集结广告公司三个部门从“广告人上班到底穿什么？”聊起，带大家一起回到广告行业的现场。第一天进奥美，为什么穿一身西装反而会被认为“overdress”？为什么Account的办公桌里总要藏着一套“接客装”？创意人看起来最不在乎穿什么，却又最在意“我是谁”；一件穿了30年的橘色皮衣，... more
月饼明明一年只热闹一两个月，为什么却能做成一门数百亿的生意？一块看起来只是“皮+馅”的糕点，背后藏着的是什么样的一整套食品工业呢？本期「贝望录」Bessie邀请「大食话」的月莞柔一起从九大派系和国标，到莲蓉、五仁这些传统口味；从预制馅、流心月饼的生产工艺，到寿喜烧、螺蛳粉等猎奇口味究竟是怎么被“塞”进去的；再到代工厂、柔性生产、企业定制和越来越卷的礼盒包装一起认真聊聊月饼产业。节目中还聊到月饼为什么特别适合做成品牌自己的节庆产品，一年只卖几个月，却能撑起数百亿元市场；一块月饼究竟值多少钱，为什么... more
十年前，中国企业出海，开更多店、铺更多货、用更低的价格抢流量，可能就是一条有效路径。今天，当平台不再缺商品、供应链优势也不再稀缺，这套方法为什么越来越难走？本期「贝望录」，Bessie 对话嘉御资本创始人卫哲。过去近十年持续投资和辅导出海企业，让他形成了一个颇为“反常识”的判断：出海已经进入“选择比努力重要”的阶段。去哪里，做什么产品，渠道怎么搭，品牌如何定位——四个选择一旦错了，后面的努力可能都事倍功半。为什么不要等做大了再去欧美，而是“去了欧美才能做大”？为什么渠道不是越多越好，而应该搭成一... more
过去十几年，中国新能源汽车从一个被传统车企认为的“细分市场”，一路成长为重新定义汽车行业的力量。为什么奔驰、宝马、奥迪、阿斯顿·马丁这些拥有百年历史、全球资源和成熟体系的车企，看见了特斯拉，也看见了中国新能源汽车的崛起，却还是慢了一步？本期「贝望录」，Bessie与拥有多年外资车企经验的Freda，试着从行业内部来拆解一下这场变化。Freda曾长期负责奔驰中国市场，也曾担任阿斯顿·马丁大中华区总裁，并经历了传统豪华车企从黄金时代到中国市场承压的全过程。节目中聊到，传统车企真正错过的可能并不是“电... more
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- 希望升级下收音设备
内容挺好，就是声音忽大忽小的体验不是很好，最好做下平衡，有的嘉宾说话声音相比主持人太小，聊到开心大笑声音又爆炸大，对耳朵真是折磨
Apple Podcasts4张牛牛无敌China3 days ago - 越来越精彩了
关于英国报纸和吃的两期非常有趣，GEO这期也很棒，还有以前很美国连线的几期都很好听。
Apple Podcasts5淘宝 千万别升级China5 months ago - 为啥要一直嗯来嗯去
知道两个主播之间在认真的听彼此说话了 用不着听一句话在另一边“嗯”四次吧 很奇怪 真的 听感非常不好 特别嘈杂 一个人说话 另一个人在一边“嗯嗯嗯嗯” 知道你有在认真听了 拜托 本来选题很好 想认真听下去 一直在嗯嗯嗯嗯 真的很烦
Apple Podcasts166。。。。。China8 months ago - 对章zt异常包容
观点不可接受，看得出来很用力在各种找角度去洗白zzt
Apple Podcasts1music 夜深人静我China8 months ago - 精勝於勤
Bessie之前在市場行銷觀察上的內容很有吸引力，非市場行銷專業的人也能津津有味，收穫滿滿，最近兩年開始開拓生活方式和東西文化差異方面的內容，能看出Bessie很勤勉，也想盡所能帶給大家更多分享，可實話說新近的內容吸引力驟減，不知Bessie會否考慮將節目內容轉回行銷。
Apple Podcasts4TingBurns
United States9 months ago
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Apple Podcasts | #80 | United States/Business/Marketing |
Apple Podcasts | #234 |  United Kingdom/Business/Marketing |
Apple Podcasts | #178 |  Australia/Business/Marketing |
Apple Podcasts | #217 |  Italy/Business/Marketing |
Apple Podcasts | #226 |  France/Business/Marketing |
Apple Podcasts | #1 | China/Business/Marketing |
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Frequently Asked Questions About 贝望录
What is 贝望录 about and what kind of topics does it cover?
This talk show showcases the insights and experiences of professionals across various fields, including media, marketing, entrepreneurship, and technological innovation. The host engages with guests from diverse backgrounds, exploring their approaches to adapting to market changes and technological advancements. Notably, episodes feature discussions on luxury design, the evolution of traditional industries, and cross-cultural social media trends, appealing to those interested in the dynamics of modern business and marketing. The podcast stands out for its focus on authentic narratives and practical applications of insights.
Where can I find podcast stats for 贝望录?
Rephonic provides a wide range of podcast stats for 贝望录. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to 贝望录 and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does 贝望录 get?
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What are the audience demographics for 贝望录?
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How many subscribers and views does 贝望录 have?
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Which podcasts are similar to 贝望录?
These podcasts share a similar audience with 贝望录:
1. 疯投圈
2. 商业就是这样
3. 温柔一刀
4. 声动早咖啡
5. 半拿铁 | 商业沉浮录
How many episodes of 贝望录 are there?
贝望录 launched 7 years ago and published 278 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact 贝望录?
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What guests have appeared on 贝望录?
Recent guests on 贝望录 include:
1. Olivia Plotnick
2. Kristian Teär
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.