贝望录
Withinlink「贝望录」是一档由中国广告界和营销科技界领军人Bessie李倩玲担任主持的谈话节目，展现媒体人、行销行业及企业管理者、创意人、创业者在应对当下技术革新与市场变化时的思考和行动。由Withinlink碚曦投资协作体出品。
2019年苹果播客「年度精选播客」及「年度最受欢迎新播客」。
| Publishes | Weekly | Episodes | 268 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Language |  Chinese (Simplified) | Number of Listeners | Categories | MarketingBusinessEntrepreneurship |
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Latest Episodes
当越来越多商业空间面临空置、同质化和流量焦虑，一个空间还能创造什么新的价值？本期「贝望录」，我们来到上海前滩的彼屯，与两位联合创始人王晨歌、李逸飞聊了聊这个正在发生的商业实验：如何通过一个物理空间，连接内容、教育、社区和人与人的关系。彼屯诞生于彼山咨询对于未来商业形态的思考，创始团队希望探索一种“between”的状态—连接线上与线下、内容与体验、个人与社区。在这里，有播客录制空间、咖啡和食品零售、艺术展览、工作坊、课程以及各种社区活动，但它真正想打造的，并不是一个简单的复合型商业空间，而是一套... more
随着全球人口结构变化，“变老”正在成为21世纪最重要的社会议题之一。本期「东观西望」节目聚焦英国、日本两大老龄化社会，从退休制度、养老保障、独居生活，到银发消费与产业机会展开深度对照。两位主播结合自身在英国、日本生活的观察，聊到两个国家如何面对越来越多的老年人口：英国通过国家养老金、企业养老金和个人储蓄构建养老体系，日本则依靠年金制度、介护保险以及不断延长老年人的工作年限，应对超高龄社会带来的挑战。 老龄化不仅改变了家庭结构，也正在重新定义消费市场。退休之后的人们如何生活？英国老人可能选择旅行、... more
英国零售业有很多第一次来到英国的人都会觉得"莫名其妙"的规定：止痛药一次只能买两盒、美工刀和排水管清洁剂要验证年龄、超市卖酒还有固定时间、香烟全部藏在柜台后面……这些看似繁琐甚至荒诞的规则，背后其实并不是为了禁止消费，而是英国公共政策中一个非常典型的理念—Friction（制造摩擦）。本期「英伦奇葩说」，Bessie 从日常购物出发，讲到了英国线下与线上零售最具代表性的五类特殊商品管理制度：止痛药、刀具、酒类、烟草以及危险化学品。节目中梳理了每项规定背后的历史事件、社会问题与立法逻辑，也分析了这... more
线上娱乐越来越丰富，为什么越来越多人反而更愿意走进公园、逛市集、参加线下活动？本期「贝望录」，Bessie 对话过家家聚乐部创始人男男来找一找答案。从学法律、做媒体、开服装店、经营花店社群，到成为全职妈妈，再到创办过家家聚乐部，她一路没有按照任何商业教科书创业，却打造出了一个拥有三大活动IP的生活方式品牌。本期节目既是一位创业者的成长故事，也是关于「线下商业」的升级理解。为什么她坚持一年只办五场活动？为什么拒绝复制模板、拒绝快速扩张？为什么公众号五万粉丝零投流，却依然拥有稳定复购和品牌赞助？一家... more
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Reviews
- 越来越精彩了
关于英国报纸和吃的两期非常有趣，GEO这期也很棒，还有以前很美国连线的几期都很好听。
Apple Podcasts5淘宝 千万别升级China3 months ago - 为啥要一直嗯来嗯去
知道两个主播之间在认真的听彼此说话了 用不着听一句话在另一边“嗯”四次吧 很奇怪 真的 听感非常不好 特别嘈杂 一个人说话 另一个人在一边“嗯嗯嗯嗯” 知道你有在认真听了 拜托 本来选题很好 想认真听下去 一直在嗯嗯嗯嗯 真的很烦
Apple Podcasts166。。。。。China6 months ago - 对章zt异常包容
观点不可接受，看得出来很用力在各种找角度去洗白zzt
Apple Podcasts1music 夜深人静我China6 months ago - 精勝於勤
Bessie之前在市場行銷觀察上的內容很有吸引力，非市場行銷專業的人也能津津有味，收穫滿滿，最近兩年開始開拓生活方式和東西文化差異方面的內容，能看出Bessie很勤勉，也想盡所能帶給大家更多分享，可實話說新近的內容吸引力驟減，不知Bessie會否考慮將節目內容轉回行銷。
Apple Podcasts4TingBurns
United States7 months ago - 最新讲日本茶和英国茶的错漏百出
最夸张的是，茶大师千利休的名字都被那个主播说成千休利，还不是口误，说了好多次，说明根本不知道正确的名字，功课没做好就出来瞎说，真是不太合适了
Apple Podcasts2vukletChinaa year ago
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Chart Rankings
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Apple Podcasts | #193 | United States/Business/Marketing |
Apple Podcasts | #174 |  Canada/Business/Marketing |
Apple Podcasts | #177 |  United Kingdom/Business/Marketing |
Apple Podcasts | #40 |  Australia/Business/Marketing |
Apple Podcasts | #78 |  Germany/Business/Marketing |
Apple Podcasts | #131 |  France/Business/Marketing |
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Frequently Asked Questions About 贝望录
What is 贝望录 about and what kind of topics does it cover?
This talk show showcases the insights and experiences of professionals across various fields, including media, marketing, entrepreneurship, and technological innovation. The host engages with guests from diverse backgrounds, exploring their approaches to adapting to market changes and technological advancements. Notably, episodes feature discussions on luxury design, the evolution of traditional industries, and cross-cultural social media trends, appealing to those interested in the dynamics of modern business and marketing. The podcast stands out for its focus on authentic narratives and practical applications of insights.
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How many listeners does 贝望录 get?
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How many episodes of 贝望录 are there?
贝望录 launched 7 years ago and published 268 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on 贝望录?
Recent guests on 贝望录 include:
1. Olivia Plotnick
2. Kristian Teär
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