贝望录
Withinlink「贝望录」是一档由中国广告界和营销科技界领军人Bessie李倩玲担任主持的谈话节目，展现媒体人、行销行业及企业管理者、创意人、创业者在应对当下技术革新与市场变化时的思考和行动。由Withinlink碚曦投资协作体出品。
2019年苹果播客「年度精选播客」及「年度最受欢迎新播客」。
| Publishes | Weekly | Episodes | 262 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | MarketingBusinessEntrepreneurship |
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很多企业提到世界杯、奥运会、F1这样的全球赛事，第一反应往往会认为那是大品牌的游戏，与中小企业无关。但事实可能恰恰相反。本期「贝望录」Bessie 邀请拥有近二十年体育营销经验、曾长期服务耐克及国际运动品牌的 Danny，一起来聊聊中小品牌能不能在世界杯玩出花样。为什么世界杯能够成为全球最大的情绪场？为什么品牌参与世界杯，不只是为了曝光，更是在争夺消费者的注意力与文化认同？对于预算有限的中小品牌来说，又有哪些比“砸钱赞助”更聪明的玩法？节目中，Bessie和Danny回顾了耐克在奥运会期间经典的... more
从 1930 年第一届世界杯的草创时期，到 1994 年美国世界杯开启真正的商业化时代，本期「贝望录」邀请播客「足球纸牌屋」的两位足球商业观察者，一起拆解世界杯百年商业史：国际足联如何从一个“非盈利组织”，逐步成长为掌握转播权、赞助权、赛事规则与全球足球资源配置的超级平台？为什么世界杯真正的商业爆发，要等到电视直播和彩电普及之后？为什么 1994 年美国世界杯，被认为是现代商业模式的起点？赞助、转播、票务与版权如何成为FIFA的四大收入支柱？从可口可乐、蒙牛到联想，企业为什么明知回报不确定，仍然... more
也许很多人对企业出海的理解还在最难的是产品、市场和语言的阶段，但真正进入一个成熟市场之后才会发现，最复杂的往往是那些“看不见”的东西：法律体系、公司治理、税务结构、数据合规、消费者习惯，甚至是人与人之间的信任逻辑。本期「贝望录」，Bessie 邀请两位长期旅居英国、深度服务中资企业出海的专业人士 Tom 与 Tim，一起聊聊中国企业过去二十多年出海英国与欧洲市场的变化。从加入 WTO后的“世界工厂”时代，到2010年代轰轰烈烈的海外并购潮，再到今天以新能源、电商、AI 与全球化品牌为代表的新一轮... more
把孩子送去英国念书，是一场教育投资，还是一次家庭命运的重新选择？本期「贝望录」Bessie 邀请旅居英国二十多年的华人爸爸 Tom，以及拥有十年经验的英国低龄留学择校顾问 Anna，一起聊聊一个越来越热、也越来越复杂的行业：英国低龄留学与择校顾问。从英国私校为什么越来越难进，到伊顿、哈罗这类传统公学的招生逻辑；从 GCSE、A-Level、IB 的区别，到孩子究竟几岁来英国最适合；从寄宿学校的“圈层文化”、监护人的真实角色，到家长最难面对的心理问题：把孩子送出去之后，真的能放心吗？比起“上哪所学... more
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- 越来越精彩了
关于英国报纸和吃的两期非常有趣，GEO这期也很棒，还有以前很美国连线的几期都很好听。
Apple Podcasts5淘宝 千万别升级China2 months ago - 为啥要一直嗯来嗯去
知道两个主播之间在认真的听彼此说话了 用不着听一句话在另一边“嗯”四次吧 很奇怪 真的 听感非常不好 特别嘈杂 一个人说话 另一个人在一边“嗯嗯嗯嗯” 知道你有在认真听了 拜托 本来选题很好 想认真听下去 一直在嗯嗯嗯嗯 真的很烦
Apple Podcasts166。。。。。China5 months ago - 对章zt异常包容
观点不可接受，看得出来很用力在各种找角度去洗白zzt
Apple Podcasts1music 夜深人静我China5 months ago - 精勝於勤
Bessie之前在市場行銷觀察上的內容很有吸引力，非市場行銷專業的人也能津津有味，收穫滿滿，最近兩年開始開拓生活方式和東西文化差異方面的內容，能看出Bessie很勤勉，也想盡所能帶給大家更多分享，可實話說新近的內容吸引力驟減，不知Bessie會否考慮將節目內容轉回行銷。
Apple Podcasts4TingBurns
United States5 months ago - 最新讲日本茶和英国茶的错漏百出
最夸张的是，茶大师千利休的名字都被那个主播说成千休利，还不是口误，说了好多次，说明根本不知道正确的名字，功课没做好就出来瞎说，真是不太合适了
Apple Podcasts2vukletChina10 months ago
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Apple Podcasts | #101 | United States/Business/Marketing |
Apple Podcasts | #101 |  Canada/Business/Marketing |
Apple Podcasts | #170 |  United Kingdom/Business/Marketing |
Apple Podcasts | #81 |  Australia/Business/Marketing |
Apple Podcasts | #114 |  Germany/Business/Marketing |
Apple Podcasts | #150 |  Italy/Business/Marketing |
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Frequently Asked Questions About 贝望录
What is 贝望录 about and what kind of topics does it cover?
This talk show showcases the insights and experiences of professionals across various fields, including media, marketing, entrepreneurship, and technological innovation. The host engages with guests from diverse backgrounds, exploring their approaches to adapting to market changes and technological advancements. Notably, episodes feature discussions on luxury design, the evolution of traditional industries, and cross-cultural social media trends, appealing to those interested in the dynamics of modern business and marketing. The podcast stands out for its focus on authentic narratives and practical applications of insights.
Where can I find podcast stats for 贝望录?
Rephonic provides a wide range of podcast stats for 贝望录. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to 贝望录 and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does 贝望录 get?
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Which podcasts are similar to 贝望录?
These podcasts share a similar audience with 贝望录:
1. 疯投圈
2. 商业就是这样
3. 声东击西
4. 声动早咖啡
5. 半拿铁 | 商业沉浮录
How many episodes of 贝望录 are there?
贝望录 launched 7 years ago and published 262 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on 贝望录?
Recent guests on 贝望录 include:
1. Olivia Plotnick
2. Kristian Teär
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