贝望录
Withinlink「贝望录」是一档由中国广告界和营销科技界领军人Bessie李倩玲担任主持的谈话节目，展现媒体人、行销行业及企业管理者、创意人、创业者在应对当下技术革新与市场变化时的思考和行动。由Withinlink碚曦投资协作体出品。
2019年苹果播客「年度精选播客」及「年度最受欢迎新播客」。
| Publishes | Twice weekly | Episodes | 254 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | EntrepreneurshipMarketingBusiness |
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Latest Episodes
当“女性成为最重要的消费群体”几乎成为行业共识，商业世界是否真的理解女性？这一期「她们的底线 倩与倩」，Bessie 与李倩从经典的“人、货、场”框架出发，重新拆解女性营销的真实状态。两位从营销从业者与日常生活体验的双重视角，反思那些被不断提及却始终没有被解决的问题。讨论是从一个核心疑问展开的:品牌对女性的理解，是否停留在表层标签？在“人”的层面，女性被不断细分，却依然被简化；在“货”的层面，产品升级频繁，但许多基础需求仍未被认真对待；在“场”的层面，看似丰富的消费空间，依然存在大量对女性不友好... more
本期「东观西望」节目聚焦英日两国的葬礼文化，从冷知识、历史脉络、仪式流程到缅怀方式展开深度对照。两位主播结合亲身经历，详细讲述了两国葬礼背后的文化内核：英国以基督教为底色，有紫杉树驱邪、屋檐滴水墓等传统，火化率八成，葬礼氛围温馨且有 “庆祝人生” 的环节，缅怀方式多样且开放；日本则融合佛教与神道，樱花象征生命无常，火化率达 99.9%，葬礼肃穆简约，近年涌现树葬、海葬甚至宇宙葬等新形式。两国葬礼成本相近，却因生死观不同，形成 “永恒纪念” 与 “短暂即美好” 的鲜明对比，也展现出东西方面对死亡的... more
百年品牌常被视为“传统”的象征，但当我们把视角同时放到英国与日本，就会发现它们的成长逻辑其实截然不同。这一期「东观西望」，两位主播从他们的城市漫游讲起：在伦敦的圣詹姆斯区，走访从17世纪延续至今的帽子店、香水店、奶酪铺和酒商；在东京日本桥，则探访和纸铺、和果子店、茶铺与刀具店等老字号。两条路线像两条时间轴，让人看到两种不同的商业文化。英国的百年品牌，很多最初服务于贵族阶层—定制衬衫、帽子、下午茶与俱乐部文化，随着工业革命与中产阶级的兴起，品牌从“金字塔顶端”逐渐向大众扩散。而日本的百年老铺，则更... more
本期「贝望录」Bessie邀请AI与营销领域的专家郭为一起从315晚会曝光的“GEO灰色产业”切入，详细拆解了GEO概念背后的真实逻辑。所谓GEO（生成式引擎优化），本质上是SEO在AI时代的延续，当用户从“搜索链接”转向“直接获取答案”，品牌竞争的战场也从网页排名转移到了AI生成内容的“话语权”之争。节目中指出，GEO本身并非黑产，而是一种中立的技术工具：通过在高权重信息源中大量布局内容，提高被大模型抓取和引用的概率。但问题在于，当AI可以高效生成内容并反向喂给AI时，信息污染被指数级放大，用... more
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Reviews
- 为啥要一直嗯来嗯去
知道两个主播之间在认真的听彼此说话了 用不着听一句话在另一边“嗯”四次吧 很奇怪 真的 听感非常不好 特别嘈杂 一个人说话 另一个人在一边“嗯嗯嗯嗯” 知道你有在认真听了 拜托 本来选题很好 想认真听下去 一直在嗯嗯嗯嗯 真的很烦
Apple Podcasts166。。。。。China2 months ago - 对章zt异常包容
观点不可接受，看得出来很用力在各种找角度去洗白zzt
Apple Podcasts1music 夜深人静我China2 months ago - 精勝於勤
Bessie之前在市場行銷觀察上的內容很有吸引力，非市場行銷專業的人也能津津有味，收穫滿滿，最近兩年開始開拓生活方式和東西文化差異方面的內容，能看出Bessie很勤勉，也想盡所能帶給大家更多分享，可實話說新近的內容吸引力驟減，不知Bessie會否考慮將節目內容轉回行銷。
Apple Podcasts4TingBurns
United States3 months ago - 最新讲日本茶和英国茶的错漏百出
最夸张的是，茶大师千利休的名字都被那个主播说成千休利，还不是口误，说了好多次，说明根本不知道正确的名字，功课没做好就出来瞎说，真是不太合适了
Apple Podcasts2vukletChina7 months ago - 最新一集讲日本茶和英国茶的那期错漏百出
最夸张的是，茶大师千利休的名字都被那个主播说成千休利，还不是口误，说了好多次，说明根本不知道正确的名字，功课没做好就出来瞎说，真是不太合适了
Apple Podcasts3vukletChina7 months ago
Listeners Say
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Chart Rankings
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Apple Podcasts | #118 | United States/Business/Marketing |
Apple Podcasts | #168 |  United Kingdom/Business/Marketing |
Apple Podcasts | #203 |  Canada/Business/Marketing |
Apple Podcasts | #101 |  Australia/Business/Marketing |
Apple Podcasts | #155 |  Italy/Business/Marketing |
Apple Podcasts | #240 |  Germany/Business/Marketing |
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Frequently Asked Questions About 贝望录
What is 贝望录 about and what kind of topics does it cover?
This talk show showcases the insights and experiences of professionals across various fields, including media, marketing, entrepreneurship, and technological innovation. The host engages with guests from diverse backgrounds, exploring their approaches to adapting to market changes and technological advancements. Notably, episodes feature discussions on luxury design, the evolution of traditional industries, and cross-cultural social media trends, appealing to those interested in the dynamics of modern business and marketing. The podcast stands out for its focus on authentic narratives and practical applications of insights.
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How many episodes of 贝望录 are there?
贝望录 launched 6 years ago and published 254 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on 贝望录?
Recent guests on 贝望录 include:
1. Olivia Plotnick
2. Kristian Teär
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