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贝望录

Withinlink
Leuchtturm
China
Bang & Olufsen
Xiaohongshu
Germany
Emily In Paris
Tiktok
Social Media Platforms
Luxury Handbags
Twining's
Earl Grey Tea
Sparkling Tea
Quality Control
Tea Blending
Luxury Technology
Audio Design
Sustainability
Consumer Electronics
Timeless Design
High Resolution Audio

「贝望录」是一档由中国广告界和营销科技界领军人Bessie李倩玲担任主持的谈话节目,展现媒体人、行销行业及企业管理者、创意人、创业者在应对当下技术革新与市场变化时的思考和行动。由Withinlink碚曦投资协作体出品。

2019年苹果播客「年度精选播客」及「年度最受欢迎新播客」。

PublishesWeeklyEpisodes259Founded6 years ago
Language
ZH-CN
Number of ListenersCategories
MarketingEntrepreneurshipBusiness

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Artwork for 贝望录

Latest Episodes

把孩子送去英国念书,是一场教育投资,还是一次家庭命运的重新选择?本期「贝望录」Bessie 邀请旅居英国二十多年的华人爸爸 Tom,以及拥有十年经验的英国低龄留学择校顾问 Anna,一起聊聊一个越来越热、也越来越复杂的行业:英国低龄留学与择校顾问。从英国私校为什么越来越难进,到伊顿、哈罗这类传统公学的招生逻辑;从 GCSE、A-Level、IB 的区别,到孩子究竟几岁来英国最适合;从寄宿学校的“圈层文化”、监护人的真实角色,到家长最难面对的心理问题:把孩子送出去之后,真的能放心吗?比起“上哪所学... more

三年前,Olga 第一次来到「贝望录」,她刚开始做自媒体,我们聊的是“大龄网红”;一年后,她已经突破百万粉丝,再次返场分享如何从职场高管转型内容创作者;再后来,我们在狂喜播客节现场聊她的人生上半场、成长经历与那些塑造她的时刻。而这一次,Olga 带着她的新书《开口就是机会》再来「贝望录」做客了。从18年前第一本《像我一样勇敢》,到今天把35年职场经验沉淀成一本关于“沟通”的工具书,Olga 通过这本书想告诉大家的并不是话术,而是一种能力,是如何让别人看见你的价值的能力。节目里,Bessie和Ol... more

果汁大概是现代食品消费里最容易让人放下戒心的一类产品:天然、健康、维生素丰富,甚至还带着一点“认真生活”的气质。但果汁真的是水果的另一种形态吗?本期「贝望录」,Bessie 邀请食品行业从业者、「大食话」主播月莞柔,从一杯果汁聊起,重新拆解我们对“健康饮品”的许多固有认知。节目从果汁如何被现代广告和早餐文化塑造成健康符号谈起,梳理了鲜榨、FC、NFC、HPP等不同果汁背后的生产逻辑,也解释了为什么“100%果汁”配料表里可能出现水,为什么颜色更浑浊、保质期更短。除了传统果汁,两人也聊到这几年流行... more

在英剧「Yes Minister」里,一句“你读什么报纸,就是什么人”,放到今天的英国,依然成立。本期「英伦奇葩说」,从英国街头一份看似普通的报纸说起,聊一些比新闻更耐人寻味的东西:阶级、政治立场,以及一种英国人心照不宣的社会识别系统。Bessie先从“左”“右”这组政治词汇的历史讲起,顺着法国大革命和工业革命,一路讲到英国报纸如何在工党与保守党的长期角力中,慢慢成为身份标签。为什么在英国,电视必须尽量中立,而报纸却可以旗帜鲜明?答案既在制度,也在资本——从默多克家族到罗斯米尔家族,媒体从来不只... more

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Recent Guests

Olivia Plotnick
China expert and founder of a marketing agency focused on cross-border business.
我爱 social
Episode: 167. TT Refugees to xhs: Unpacking Global Social Media Shifts
Kristian Teär
Global CEO of Bang & Olufsen
Bang & Olufsen
Episode: 161. Where Luxury Meets Sound: A Century of Timeless Innovation at B&O

Host

Bessie Li
Host specializing in marketing and technology discussions, showcasing insights from various professionals in these fields.

Reviews

3.8 out of 5 stars from 1.3k ratings
  • 越来越精彩了

    关于英国报纸和吃的两期非常有趣,GEO这期也很棒,还有以前很美国连线的几期都很好听。

    Apple Podcasts
    5
    淘宝 千万别升级
    Chinaa month ago
  • 为啥要一直嗯来嗯去

    知道两个主播之间在认真的听彼此说话了 用不着听一句话在另一边“嗯”四次吧 很奇怪 真的 听感非常不好 特别嘈杂 一个人说话 另一个人在一边“嗯嗯嗯嗯” 知道你有在认真听了 拜托 本来选题很好 想认真听下去 一直在嗯嗯嗯嗯 真的很烦

    Apple Podcasts
    1
    66。。。。。
    China4 months ago
  • 对章zt异常包容

    观点不可接受,看得出来很用力在各种找角度去洗白zzt

    Apple Podcasts
    1
    music 夜深人静我
    China4 months ago
  • 精勝於勤

    Bessie之前在市場行銷觀察上的內容很有吸引力,非市場行銷專業的人也能津津有味,收穫滿滿,最近兩年開始開拓生活方式和東西文化差異方面的內容,能看出Bessie很勤勉,也想盡所能帶給大家更多分享,可實話說新近的內容吸引力驟減,不知Bessie會否考慮將節目內容轉回行銷。

    Apple Podcasts
    4
    TingBurns
    United States5 months ago
  • 最新讲日本茶和英国茶的错漏百出

    最夸张的是,茶大师千利休的名字都被那个主播说成千休利,还不是口误,说了好多次,说明根本不知道正确的名字,功课没做好就出来瞎说,真是不太合适了

    Apple Podcasts
    2
    vuklet
    China9 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some criticisms point towards a perceived reduction in content quality or coherence during certain episodes.
Many feel that the discussions are engaging and insightful, providing valuable content for industry professionals.
Opinions on the podcast range widely, showcasing polarized views on the host's delivery style and content depth.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

167. TT Refugees to xhs: Unpacking Global Social Media Shifts
Q: What other questions that you've often got asked by these Western media or clients of yours?
Everyone wants to know, is this going to last? Will this last beyond the TikTok ban?
161. Where Luxury Meets Sound: A Century of Timeless Innovation at B&O
Q: How do you stay relevant to young generations' changing habits in consuming music and audio?
B&O engages in consumer insights and feedback from younger generations, learning from their habits and adapting product offerings accordingly.
161. Where Luxury Meets Sound: A Century of Timeless Innovation at B&O
Q: How do you balance timelessness with technological evolution in your products?
B&O emphasizes timeless design from inception while utilizing modular technology platforms to ensure continual product upgrades and relevance.
161. Where Luxury Meets Sound: A Century of Timeless Innovation at B&O
Q: What are some of the milestones or highlights of this 100-year history that tell people why B&O is a 100 year old brand?
Key milestones connect to the company's commitment to innovation, its passionate workforce, and resilience, as exemplified by recovery after World War II and ongoing adaptation to consumer desires.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About 贝望录

What is 贝望录 about and what kind of topics does it cover?

This talk show showcases the insights and experiences of professionals across various fields, including media, marketing, entrepreneurship, and technological innovation. The host engages with guests from diverse backgrounds, exploring their approaches to adapting to market changes and technological advancements. Notably, episodes feature discussions on luxury design, the evolution of traditional industries, and cross-cultural social media trends, appealing to those interested in the dynamics of modern business and marketing. The podcast stands out for its focus on authentic narratives and practical applications of insights.

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Which podcasts are similar to 贝望录?

These podcasts share a similar audience with 贝望录:

1. 商业就是这样
2. 声东击西
3. 声动早咖啡
4. What's Next|科技早知道
5. 不合时宜

How many episodes of 贝望录 are there?

贝望录 launched 6 years ago and published 259 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact 贝望录?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on 贝望录?

Recent guests on 贝望录 include:

1. Olivia Plotnick
2. Kristian Teär

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