
「贝望录」是一档由中国广告界和营销科技界领军人Bessie李倩玲担任主持的谈话节目,展现媒体人、行销行业及企业管理者、创意人、创业者在应对当下技术革新与市场变化时的思考和行动。由Withinlink碚曦投资协作体出品。
2019年苹果播客「年度精选播客」及「年度最受欢迎新播客」。
| Publishes | Weekly | Episodes | 265 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Language | Number of Listeners | Categories | EntrepreneurshipBusinessMarketing |

线上娱乐越来越丰富,为什么越来越多人反而更愿意走进公园、逛市集、参加线下活动?本期「贝望录」,Bessie 对话过家家聚乐部创始人男男来找一找答案。从学法律、做媒体、开服装店、经营花店社群,到成为全职妈妈,再到创办过家家聚乐部,她一路没有按照任何商业教科书创业,却打造出了一个拥有三大活动IP的生活方式品牌。本期节目既是一位创业者的成长故事,也是关于「线下商业」的升级理解。为什么她坚持一年只办五场活动?为什么拒绝复制模板、拒绝快速扩张?为什么公众号五万粉丝零投流,却依然拥有稳定复购和品牌赞助?一家... more
奶茶、拿铁、燕麦奶、厚乳、基底乳、高蛋白奶……今天的饮品世界,早已进入一个“万物皆可加奶”的时代。但我们喝进去的,真的都是牛奶吗?为什么奶茶越来越强调“真奶真茶”,植脂末却依然没有消失?为什么很多人觉得自己乳糖不耐,却照样每天喝奶茶?而燕麦奶,又到底是不是“奶”?本期节目,Bessie 再次邀请「大食话」主播月莞柔,以及来自乳制品全产业链企业的Eric,从一杯奶茶出发,完整梳理中国茶饮行业四十年的演变:从校园门口的奶精粉冲泡奶茶,到鲜奶时代,再到今天供应链高度工业化的基底乳、高蛋白乳和功能型乳制... more
世界杯赛场上,大多数国家只有一支国家队,但英国却是个例外。英格兰、苏格兰、威尔士和北爱尔兰都是拥有独立的足球协会、独立参加世界杯资格赛,甚至还能在国际赛场上彼此交锋的球队。为什么同一本护照、同一个君主、同一个国家,却能拥有四支国家队?本期「英伦奇葩说」,Bessie从现代足球诞生的历史讲起,聊到英国四大足球协会如何早于 FIFA 建立起自己的体系,也解释了为什么FIFA至今仍保留这项全球独一无二的制度安排。更有意思的是,这种"分裂"并不只存在于足球,橄榄球也有一种切法,板球又是另一种切法,但奥运... more
很多企业提到世界杯、奥运会、F1这样的全球赛事,第一反应往往会认为那是大品牌的游戏,与中小企业无关。但事实可能恰恰相反。本期「贝望录」Bessie 邀请拥有近二十年体育营销经验、曾长期服务耐克及国际运动品牌的 Danny,一起来聊聊中小品牌能不能在世界杯玩出花样。为什么世界杯能够成为全球最大的情绪场?为什么品牌参与世界杯,不只是为了曝光,更是在争夺消费者的注意力与文化认同?对于预算有限的中小品牌来说,又有哪些比“砸钱赞助”更聪明的玩法?节目中,Bessie和Danny回顾了耐克在奥运会期间经典的... more
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关于英国报纸和吃的两期非常有趣,GEO这期也很棒,还有以前很美国连线的几期都很好听。
知道两个主播之间在认真的听彼此说话了 用不着听一句话在另一边“嗯”四次吧 很奇怪 真的 听感非常不好 特别嘈杂 一个人说话 另一个人在一边“嗯嗯嗯嗯” 知道你有在认真听了 拜托 本来选题很好 想认真听下去 一直在嗯嗯嗯嗯 真的很烦
观点不可接受,看得出来很用力在各种找角度去洗白zzt
Bessie之前在市場行銷觀察上的內容很有吸引力,非市場行銷專業的人也能津津有味,收穫滿滿,最近兩年開始開拓生活方式和東西文化差異方面的內容,能看出Bessie很勤勉,也想盡所能帶給大家更多分享,可實話說新近的內容吸引力驟減,不知Bessie會否考慮將節目內容轉回行銷。
最夸张的是,茶大师千利休的名字都被那个主播说成千休利,还不是口误,说了好多次,说明根本不知道正确的名字,功课没做好就出来瞎说,真是不太合适了
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This talk show showcases the insights and experiences of professionals across various fields, including media, marketing, entrepreneurship, and technological innovation. The host engages with guests from diverse backgrounds, exploring their approaches to adapting to market changes and technological advancements. Notably, episodes feature discussions on luxury design, the evolution of traditional industries, and cross-cultural social media trends, appealing to those interested in the dynamics of modern business and marketing. The podcast stands out for its focus on authentic narratives and practical applications of insights.
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These podcasts share a similar audience with 贝望录:
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3. 声东击西
4. 声动早咖啡
5. What's Next|科技早知道
贝望录 launched 7 years ago and published 265 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on 贝望录 include:
1. Olivia Plotnick
2. Kristian Teär
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