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贝望录

Withinlink
Leuchtturm
China
Bang & Olufsen
Xiaohongshu
Germany
Emily In Paris
Tiktok
Social Media Platforms
Luxury Handbags
Twining's
Earl Grey Tea
Sparkling Tea
Quality Control
Tea Blending
Luxury Technology
Audio Design
Sustainability
Consumer Electronics
Timeless Design
High Resolution Audio

「贝望录」是一档由中国广告界和营销科技界领军人Bessie李倩玲担任主持的谈话节目,展现媒体人、行销行业及企业管理者、创意人、创业者在应对当下技术革新与市场变化时的思考和行动。由Withinlink碚曦投资协作体出品。

2019年苹果播客「年度精选播客」及「年度最受欢迎新播客」。

PublishesWeeklyEpisodes280Founded7 years ago
Language
Chinese (Simplified)
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for 贝望录

Latest Episodes

2006年,苏佩芬在英国创立行动亚洲(ACT Asia)。从动物保护出发,到后来将工作重心转向生命关怀教育,她用20年时间尝试改变人们对动物、环境与生命的认知。本期「贝望录」,Bessie与行动亚洲创始人兼CEO苏佩芬,聊聊一家公益组织如何从零起步,又如何在理想与现实之间寻找可持续的运营方式。苏佩芬分享了自己在不同国际公益组织的工作经历、行动亚洲的筹款逻辑,以及她对企业公益合作、项目预算和组织管理的思考。她也讲到,为什么自己逐渐从事后救助转向教育,希望通过课程让孩子学会爱自己、理解他人、善待动物... more

你上一次买一件价格不低的东西,是怎么做决定的?可能先在视频里看到,接着去搜索、看评价,却没有马上下单。过了几天,又被另一条内容种草,最后回到电商平台,买下的甚至不是最初看中的那一款。消费者的购买旅程,早已不只是从搜索到下单的直线过程。对于想要开拓海外市场的中国品牌来说,消费者在哪里认识你、为什么相信你,又会在什么情况下最终买单,都值得重新研究。本期节目由亚马逊广告、凯度洞察集团与「贝望录」联合制作。我们将结合最新发布的《中国跨境卖家全流域营销白皮书》,聊聊海外消费者的购买旅程发生了哪些变化,以及... more

机器人会跳舞、跑步,甚至完成后空翻,但这些令人惊叹的动作,距离真正走进我们的生活,还有多远?本期「贝望录」,Bessie 邀请龙旗科技机器人事业部总经理李龙,从机器人的“大脑”聊起,相比已经快速迭代的硬件,机器人更难突破的,是如何感知和理解物理世界,并根据环境做出判断和动作。让机器人拿起一只杯子,对人来说是再自然不过的动作;对机器人而言,却需要识别物体、判断距离、控制力度、协调关节,还要让摄像头、传感器和动作执行之间的数据准确同步。互联网积累了几十年的文本和图像数据,但机器人要理解真实世界,还需... more

最近热播的《早春晴朗》,让很多人重新想起那个曾经充满想象力的广告行业。本期「贝望录」,Bessie找来分别代表Account客户服务、Creative创意的Angel陈蓉和大龙与代表Media媒介部门的Bessie自己,集结广告公司三个部门从“广告人上班到底穿什么?”聊起,带大家一起回到广告行业的现场。第一天进奥美,为什么穿一身西装反而会被认为“overdress”?为什么Account的办公桌里总要藏着一套“接客装”?创意人看起来最不在乎穿什么,却又最在意“我是谁”;一件穿了30年的橘色皮衣,... more

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Recent Guests

Olivia Plotnick
China expert and founder of a marketing agency focused on cross-border business.
我爱 social
Episode: 167. TT Refugees to xhs: Unpacking Global Social Media Shifts
Kristian Teär
Global CEO of Bang & Olufsen
Bang & Olufsen
Episode: 161. Where Luxury Meets Sound: A Century of Timeless Innovation at B&O

Host

Bessie Li
Host specializing in marketing and technology discussions, showcasing insights from various professionals in these fields.

Reviews

3.8 out of 5 stars from 1.3k ratings
  • 希望升级下收音设备

    内容挺好,就是声音忽大忽小的体验不是很好,最好做下平衡,有的嘉宾说话声音相比主持人太小,聊到开心大笑声音又爆炸大,对耳朵真是折磨

    Apple Podcasts
    4
    张牛牛无敌
    China19 days ago
  • 越来越精彩了

    关于英国报纸和吃的两期非常有趣,GEO这期也很棒,还有以前很美国连线的几期都很好听。

    Apple Podcasts
    5
    淘宝 千万别升级
    China6 months ago
  • 为啥要一直嗯来嗯去

    知道两个主播之间在认真的听彼此说话了 用不着听一句话在另一边“嗯”四次吧 很奇怪 真的 听感非常不好 特别嘈杂 一个人说话 另一个人在一边“嗯嗯嗯嗯” 知道你有在认真听了 拜托 本来选题很好 想认真听下去 一直在嗯嗯嗯嗯 真的很烦

    Apple Podcasts
    1
    66。。。。。
    China8 months ago
  • 对章zt异常包容

    观点不可接受,看得出来很用力在各种找角度去洗白zzt

    Apple Podcasts
    1
    music 夜深人静我
    China9 months ago
  • 精勝於勤

    Bessie之前在市場行銷觀察上的內容很有吸引力,非市場行銷專業的人也能津津有味,收穫滿滿,最近兩年開始開拓生活方式和東西文化差異方面的內容,能看出Bessie很勤勉,也想盡所能帶給大家更多分享,可實話說新近的內容吸引力驟減,不知Bessie會否考慮將節目內容轉回行銷。

    Apple Podcasts
    4
    TingBurns
    United States9 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some criticisms point towards a perceived reduction in content quality or coherence during certain episodes.
Many feel that the discussions are engaging and insightful, providing valuable content for industry professionals.
Opinions on the podcast range widely, showcasing polarized views on the host's delivery style and content depth.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#112
United States/Business/Marketing
Apple Podcasts
#141
Canada/Business/Marketing
Apple Podcasts
#140
France/Business/Marketing
Apple Podcasts
#154
Australia/Business/Marketing
Apple Podcasts
#223
Italy/Business/Marketing
Apple Podcasts
#1
China/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

167. TT Refugees to xhs: Unpacking Global Social Media Shifts
Q: What other questions that you've often got asked by these Western media or clients of yours?
Everyone wants to know, is this going to last? Will this last beyond the TikTok ban?
161. Where Luxury Meets Sound: A Century of Timeless Innovation at B&O
Q: How do you stay relevant to young generations' changing habits in consuming music and audio?
B&O engages in consumer insights and feedback from younger generations, learning from their habits and adapting product offerings accordingly.
161. Where Luxury Meets Sound: A Century of Timeless Innovation at B&O
Q: How do you balance timelessness with technological evolution in your products?
B&O emphasizes timeless design from inception while utilizing modular technology platforms to ensure continual product upgrades and relevance.
161. Where Luxury Meets Sound: A Century of Timeless Innovation at B&O
Q: What are some of the milestones or highlights of this 100-year history that tell people why B&O is a 100 year old brand?
Key milestones connect to the company's commitment to innovation, its passionate workforce, and resilience, as exemplified by recovery after World War II and ongoing adaptation to consumer desires.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About 贝望录

What is 贝望录 about and what kind of topics does it cover?

This talk show showcases the insights and experiences of professionals across various fields, including media, marketing, entrepreneurship, and technological innovation. The host engages with guests from diverse backgrounds, exploring their approaches to adapting to market changes and technological advancements. Notably, episodes feature discussions on luxury design, the evolution of traditional industries, and cross-cultural social media trends, appealing to those interested in the dynamics of modern business and marketing. The podcast stands out for its focus on authentic narratives and practical applications of insights.

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How many listeners does 贝望录 get?

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How many subscribers and views does 贝望录 have?

To see how many followers or subscribers 贝望录 has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to 贝望录?

These podcasts share a similar audience with 贝望录:

1. 疯投圈
2. 商业就是这样
3. 半拿铁 | 商业沉浮录
4. 声动早咖啡
5. 知行小酒馆

How many episodes of 贝望录 are there?

贝望录 launched 7 years ago and published 280 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact 贝望录?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on 贝望录?

Recent guests on 贝望录 include:

1. Olivia Plotnick
2. Kristian Teär

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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