贝望录
Withinlink「贝望录」是一档由中国广告界和营销科技界领军人Bessie李倩玲担任主持的谈话节目，展现媒体人、行销行业及企业管理者、创意人、创业者在应对当下技术革新与市场变化时的思考和行动。由Withinlink碚曦投资协作体出品。
2019年苹果播客「年度精选播客」及「年度最受欢迎新播客」。
| Publishes | Twice weekly | Episodes | 238 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | EntrepreneurshipBusinessMarketing |
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Latest Episodes
本期节目从一个许多在英国生活过的人都踩过的坑聊起——为什么英国的邮政编码（Postcode）常常无法被国际网站识别？在一次“邮编被拒”的经历之后，Bessie 顺着这个问题，深入研究了英国这套看似反人类、实则高度精密的字母＋数字混合邮编系统。节目从19世纪伦敦的城市扩张讲起，回溯邮政区的诞生、一战时期的系统升级，以及现代 Postcode 如何通过“外部编码 + 内部编码”，精准定位到一栋建筑、一个出入口，甚至一个柜台。你会发现，邮编不仅是物流工具，它还隐含着城市规划的逻辑、地段与阶级的区分，并... more
圣诞节，已经成为一种几乎“全球通用”的节日，但当它真正落地到不同国家，呈现出的却是截然不同的文化性格。本期「东观西望」两位主播对比了英国与日本两种极具代表性的圣诞节形态：一边是拥有数百年历史、充满仪式、迷信与家庭传统的“传统圣诞”；另一边则是高度商业化、浪漫导向、甚至由广告创造出来的“消费圣诞”。两位主播从圣诞卡、Boxing Day 的由来讲起，回到维多利亚时代如何“发明”了今天我们熟悉的英国圣诞节；也追溯了日本从锁国时期到战后美军文化输入，再到肯德基广告成功“改写传统”的全过程。为什么英国人... more
近些年，「中国品牌出海」像一阵海风—来得猛，也卷得狠。有人靠爆款起飞，有人却在合规、组织和文化差异里反复翻车。本期「贝望录」，Bessie 邀请到曾在多家头部科技公司负责全球市场的资深出海营销专家Wind，聊一聊她过去十多年一线参与中国品牌出海的真实经验。从 OEM / ODM 时代、跨境电商红利期，到今天 DTC 与内容电商并行的阶段，Wind 重新梳理了中国品牌出海的三条主线，也解释了为什么最早冲出去的往往是科技品牌。他直言：出海不是把货卖给“不在中国的人”，而是一场关于产品力、组织能力和现... more
每一个在英国或欧盟搭乘过航班、火车的人，大概率都遇到过延误的情况，但很少有人知道，符合条件就能申请法定赔偿金。本期节目，Bessie 结合自己搭乘英航延误取消的亲身经历，给大家汇总了一下英国航班延误赔偿的法规依据、申请条件、赔付标准和操作方法，同时也分享了英国火车延误的赔偿机制。从欧盟旧规到英国现行法案，从赔偿金额到给付方式，再到不同航司的申请渠道，听完这一期，无论你是常年往返英欧的飞行旅客，还是曾经被延误耽搁、却默默认栽的人，希望你都能了解被放鸽子可以申请赔付。【本节目由Withinlink碚... more
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Reviews
- 最新讲日本茶和英国茶的错漏百出
最夸张的是，茶大师千利休的名字都被那个主播说成千休利，还不是口误，说了好多次，说明根本不知道正确的名字，功课没做好就出来瞎说，真是不太合适了
Apple Podcasts2vukletChina4 months ago - 最新一集讲日本茶和英国茶的那期错漏百出
最夸张的是，茶大师千利休的名字都被那个主播说成千休利，还不是口误，说了好多次，说明根本不知道正确的名字，功课没做好就出来瞎说，真是不太合适了
Apple Podcasts3vukletChina4 months ago - 口音无所谓😑
选题很有意思，内容也很有意思，可是最近这期主播笑的很吓人,完全听不进去啊，不知道为啥笑成这样啊，笑这么多次，实在听不进去了！
Apple Podcasts2巴索利China5 months ago - 睡眠
主持过于嘻嘻哈哈，乱打岔，打断嘉宾发言，完全可以让嘉宾分享更多，少点不专业的插科打诨
Apple Podcasts3CongbuzhiChina7 months ago - 太无语了
听董浩那期，本来很有深度，提到5万名建筑工人建航站楼，本来很燃，女主播莫名笑，而且听出来是嬉笑，这有什么好笑的？？
Apple Podcasts1leezfengChina9 months ago
Listeners Say
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #92 |  United States/Business/Marketing |
Apple Podcasts | #39 |  Canada/Business/Marketing |
Apple Podcasts | #130 |  United Kingdom/Business/Marketing |
Apple Podcasts | #67 |  Australia/Business/Marketing |
Apple Podcasts | #136 |  France/Business/Marketing |
Apple Podcasts | #196 |  Italy/Business/Marketing |
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Audience Metrics
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Frequently Asked Questions About 贝望录
What is 贝望录 about and what kind of topics does it cover?
This talk show showcases the insights and experiences of professionals across various fields, including media, marketing, entrepreneurship, and technological innovation. The host engages with guests from diverse backgrounds, exploring their approaches to adapting to market changes and technological advancements. Notably, episodes feature discussions on luxury design, the evolution of traditional industries, and cross-cultural social media trends, appealing to those interested in the dynamics of modern business and marketing. The podcast stands out for its focus on authentic narratives and practical applications of insights.
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How many episodes of 贝望录 are there?
贝望录 launched 6 years ago and published 238 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on 贝望录?
Recent guests on 贝望录 include:
1. Olivia Plotnick
2. Kristian Teär
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.