出海合伙人
出海合伙人《出海合伙人》由千原传媒制作，是一档专注于海内外新动态、新趋势、新思考的播客节目。三位主播会通过谈话的方式，讲述自己的实操经历，并且邀请行业嘉宾分享更多洞见。 欢迎与我们一起，探索出海的无限可能。 Hosts Lysa | 品牌超级爱好者，连续创业者，毕业于美国西北大学商学院 Eric | 近10年海外生活&工作经历，成功孵化粉丝数破百万的海外社交媒体账号矩阵 yuzhu | 美元投资机构前品牌负责人，创投、媒体经验丰富，服务过上百家创业公司 如果你也关注出海，或者想来出海合伙人做客，非常欢迎和我们交流，联系方式：lysa@katlasmedia.com
| Publishes | Infrequently | Episodes | 35 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Language |  Chinese (Simplified) | Number of Listeners | Categories | MarketingArtsBusinessVisual Arts |
Listen to this Podcast
Latest Episodes
从一个市场走向另一个市场，真正的挑战往往不在于“把产品带出去”，而在于能否理解当地用户，并在本地建立起持续增长的能力。这一期，我们邀请 Canva 越南办公室的首任负责人 Elle，从她亲历 Canva 在越南从 0 到 1 建立团队、探索增长的经历出发，聊聊越南市场正在发生哪些变化：当地用户有哪些独特需求？中国企业进入东南亚时，真正需要做的本地化是什么？从产品、团队到市场合作，又有哪些容易被忽略的细节？我们也会从越南出发，进一步聊聊东南亚市场的增长机会，以及海外品牌在本地化过程中如何找到自己的... more
出海还在继续，但今年的游戏规则，已经和去年不太一样了吗？这一期，我们邀请了 Katlas 的内部伙伴，一起放慢节奏，聊聊过去一年在一线项目中的真实观察：客户需求正在发生哪些变化？海外 AI 营销有哪些新的趋势？达人生态、平台玩法和转化链路又出现了哪些新的机会？从越来越强调内容策划与整体方案，到 Agency 从执行者走向共创伙伴；从 AI 创作者扩展到更多垂类达人，再到 YouTube、TikTok、X 等平台在营销中的角色重新分工……我们结合多个真实项目案例，分享今年最直观的行业变化，以及这些... more
当中国企业持续加速走向全球，一个更宏观的问题正在变得越来越清晰：当增长发生在不同文化与制度语境中，企业所面对的，已经不只是“如何出海”，而是“如何被理解”。品牌表达、战略沟通与舆论环境之间的关系，也在变得前所未有地复杂。从早期相对粗放的出海尝试，到如今更加系统化、品牌化的全球布局，中国企业正在进入一个新的阶段，但与此同时，很多隐藏的结构性问题也开始显现——同样的叙事，在不同市场可能被完全不同地解读；业务增长与品牌认知之间，也常常存在明显错位。正是在这样的背景下，Oscar 的经验显得尤为重要。他... more
当好莱坞还在为一部电影打磨数年，另一条内容生产线正以更轻量却更猛烈的方式，用“60秒”席卷全球注意力。从中国起步的短剧（Short-form Drama），正在成为一个无法忽视的文化现象。它不仅改变了内容消费习惯——更快、更密集、更情绪驱动；也在重构内容产业的底层逻辑，从创作节奏到资本流向，再到跨文化传播路径。我们看到，好莱坞团队开始转型入局；中国供应链支撑起全球化生产；而这种强情绪、强反转的叙事，也迅速跨越文化边界，让全球观众“上头”。本期节目，我们与 Charles & Flynn 一起拆解... more
Reviews
- 没必要的中英夹杂过多
内容还不错，但是本英专人认为真没必要这么高频率的中英夹杂，主要是夹杂的那些英文其实很简单就能用中文表达出来。建议考虑一下大部分听众的听感。
Apple Podcasts4y2c3f4China2 years ago - 非常有深度，有见解的播客，五星好评
故事很精彩，主播们的经历和认知也很丰富，很有深度的一档播客，学习很多。强力推荐去听。
Apple Podcasts5magiisanChina3 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #10 | China/Business/Marketing |
Apple Podcasts | #13 |  Hong Kong/Business/Marketing |
Apple Podcasts | #110 |  Singapore/Business/Marketing |
Apple Podcasts | #141 |  Taiwan/Business/Marketing |
Apple Podcasts | #212 | China/Business |
Apple Podcasts | #242 |  Denmark/Business/Marketing |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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出海合伙人 launched 4 years ago and published 35 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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