钱钱品牌局
钱钱品牌局钱钱品牌局，有钱没钱做好品牌！让品牌成为商业的加速器！
| Publishes | Weekly | Episodes | 161 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | BusinessMarketing |
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“一谈品牌，大家就觉得好像也干不了啥。难道拍个片吗？难道做个促销转化吗？那个来得实在多了。”
这是无数企业市场人、品牌负责人在内部会议上反复听到，甚至自己也在嘀咕的一句话。品牌工作，似乎天然带着一股“虚”味——它不像产品研发那样能拿出具体的图纸，不像销售那样能交出实打实的业绩数字。于是，在很多企业里，品牌资产最终沦为一份躺在PPT里的文件、几句贴在墙上的标语，以及年终总结里那些漂亮的形容词。
然而，当你的产品被吃完、喝完、用完，当你的促销海报被撕下、宣传单被扔进垃圾桶，你的品牌在顾客的生活中... more
在传统的品牌营销语境中，产品通常被定义为功能的集合体——香水意味着性感与社交名片，花店意味着节日与仪式感，家居用品意味着实用与耐用。然而，当我们把目光投向当下最具活力的创新品牌样本，以及那些正在定义未来消费走向的年轻人群时，一个根本性的叙事转变正在发生：年轻消费者不再仅仅为“有用”买单，而是为“有感”付费。 这个“感”，是情绪感、氛围感、边界感，更是一种在高度压缩的现代生活中寻求“系统中断”与“心理复位”的深层渴望。
本期播客以两个具有代表性的中国创新品牌——东方文化香氛品牌“观夏”与生活方式... more
2026年的夏天，比以往来得更早，也更“冷”。这里说的不是天气，而是中国冰淇淋市场的格局。曾经，哈根达斯是高端冰品的代名词，是城市中产的社交货币；如今，它在惨淡中关店，在无声中老去。另一头，蜜雪冰城用2块钱的甜筒告诉你什么是极致的价格屠夫；而伊利、蒙牛们则兢兢业业地守着自己的基本盘。
但真正值得每个品牌人、每个生意人警惕和学习的，是另外两个名字：梦龙和野人。
一个诞生于1989年，穿越了三十多年的周期，依然稳坐高端冰品的头把交椅，且越活越年轻。一个则是近几年崛起的新物种，凭借一家主题店就引爆... more
2026年的春夏之交，中国商业舆论场被一个名字点燃——追觅，以及它的创始人俞浩。
如果你还停留在追觅只是“卖扫地机”的固有印象里，那显然已经跟不上这场大戏的节奏。从炮轰小红书“价值观烂透了”，到要求2.2万名员工每日强制拍三条视频；从放言“五年登顶世界首富”，到叫板苹果、三星要在手机市场“三分天下”。这一系列操作，让旁观者要么视为笑谈，封其为“碰瓷狂魔”；要么深究其里，感叹这或许是一场史无前例的“企业媒介化”实验。
SHOWNOTES
0:48 追觅创始人采用独特的营销策略，鼓励2万名员工... more
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Reviews
- 😒😒
好好讲啊唱啥啊不是听你唱歌的
Apple Podcasts1南极刷朋友圈的铁锤鲨鱼Chinaa month ago - 。
放音乐的时候别唱歌还不好 特别是不好听又唱半句不唱半句的
Apple Podcasts3🪻🫧China2 months ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #8 | China/Business/Marketing |
Apple Podcasts | #24 |  Hong Kong/Business/Marketing |
Apple Podcasts | #56 |  Taiwan/Business/Marketing |
Apple Podcasts | #241 | China/Business |
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| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
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钱钱品牌局 launched 2 years ago and published 161 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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