钱钱品牌局
钱钱品牌局钱钱品牌局，有钱没钱做好品牌！让品牌成为商业的加速器！
| Publishes | Twice weekly | Episodes | 122 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | BusinessMarketing |
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在营销生态日益复杂的今天，品牌方面临着前所未有的挑战：预算缩减，但ROI要求更高；媒介触点无限增长，但整合难度加大；内容数量级爆炸，但难以影响心智……在这个背景下，媒介投资是一项更加需要战略眼光、系统思维和专业能力的复杂工程。
本期《钱钱品牌局》，访谈WPP Media旗下传立中国董事总经理王开元（Carey Wang），从多维度深度剖析现代媒介投资的本质、方法和未来趋势，为品牌主提供一套完整的媒介投资思维框架。
SHOWNOTES
1:34 复兴品牌时，预算没有以前多，但是能够把钱... more
在当今商业环境中，“服务设计”正成为企业创新和品牌增长的关键方法论，而将这一理念引入中国并推动其发展的关键人物之一，正是桥中创始人黄蔚。本期播客，深度访谈桥中创始人黄蔚，分享她不寻常的职业旅程，揭示服务设计背后的思维逻辑，以及她对未来服务设计升级的前瞻性思考。
SHOWNOTES
1:13 极限运动与创业有相似心理过程，整个过程需要勇气、选择与享受。
7:11 工业设计者转型创业，从“射击能手”到“勇敢妈妈”。
9:12 从海尔设计追求更广阔天地，脱离舒适圈来到上海。
15:... more
在注意力经济时代，声音成为品牌抢占消费者心智的关键入口，而品牌音乐营销则从早期的 “魔性重复” 逐步升级为 “精神共鸣”，甚至成为品牌资产的核心组成部分。
品牌音乐营销的发展脉络，清晰呈现出 “战术洗脑 — 场景互动 — 战略资产” 的进阶路径，同时也面临着版权、格调、资产平衡等多重挑战。
本期《钱钱品牌局》，从进阶逻辑、核心案例、避坑策略与未来趋势等维度，拆解品牌音乐营销的底层逻辑与实践方法。
共谈嘉宾：
钱峻 — 营销科学艺术家 MSAI 联合主播／MSAI M360 创＋平台创始人... more
在品牌竞争白热化的当下，多数企业不缺精妙的战略规划与创意方案，却常陷入 “PPT 很美，执行无果” 的困境。而 “组织进攻” 作为品牌运营的关键引擎，正是打通 “战略 - 执行 - 结果” 闭环的核心解法。
本钱《钱钱品牌局》深度解读十大引擎之“组织进攻”。组织进攻的本质，是让分散的资源形成合力，让既定的目标落地出结果 —— 这不仅是方法，更是品牌增长的战斗力内核。
共谈嘉宾：
钱峻 — 营销科学艺术家 MSAI 联合主播／MSAI M360 创＋平台创始人
杨志华 — 品牌实战派专家/... more
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #11 | China/Business/Marketing |
Apple Podcasts | #126 |  Hong Kong/Business/Marketing |
Apple Podcasts | #216 | China/Business |
Apple Podcasts | #217 |  Taiwan/Business/Marketing |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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钱钱品牌局 launched 2 years ago and published 122 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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