
钱钱品牌局,有钱没钱做好品牌!让品牌成为商业的加速器!
| Publishes | Twice weekly | Episodes | 145 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Language | Number of Listeners | Categories | BusinessMarketing |

在预算紧缩与传播环境碎片化的双重挑战下,品牌营销正告别粗放式增长,迈入 “精准洞察 + 创新落地” 的深水区。
已坚守 12 年的媒介360奖,以“以时效角逐现在,用前瞻共赢未来”为核心主张,聚焦商业营销的真实价值,挖掘出众多穿越周期的标杆案例。
这些案例共同印证:新时代品牌增长的关键,在于跳出价格内卷,以用户需求为核心,通过科技、内容、场景的深度融合构建不可替代的竞争优势。
共谈嘉宾:
钱峻 —媒介360&创+平台创始人
杨志华 — 品牌实战派专家/钱钱品牌局 联合主播
Angel... more
在短视频泛滥、BGM 成为营销标配的当下,多数品牌仍将音乐视为可有可无的背景音,却忽视了其作为品牌核心资产的巨大价值。
中国品牌早已在 “卖货” 层面实现突围,但在精神共鸣与品牌辨识度的构建上,音乐这一跨越语言、穿透心灵的载体,正是破局的关键。
真正的品牌音乐绝非洗脑旋律的短暂狂欢,而是能够沉淀为记忆锚点、传递品牌价值观、驱动长期增长的战略资产。
共谈嘉宾:
钱峻 —媒介360&创+平台创始人
Maggie — AI音乐人
Angela M360智库顾问
SHOWNOTES
1:... more
当 2025 年的时钟走向终点,我们站在跨年的节点上,既要回望品牌行业在不确定性中的挣扎与突围,更要锚定 2026 年的增长方向。
钱钱品牌局始终坚信,品牌不是短期流量的附庸,而是穿越周期的核心力量。今天,我们就从复盘、沉淀、趋势三大维度,与大家拆解品牌增长的底层逻辑。
共谈嘉宾:
钱峻 — 营销科学艺术家 MSAI 联合主播/MSAI M360 创+平台创始人
杨志华 — 品牌实战派专家/钱钱品牌局 联合主播
Angela M360智库顾问
SHOWNOTES
0:45 2025... more
在全球化竞争日益激烈的今天,中国品牌正加速走向世界,那些能够实现持续增长的优秀品牌,无一不是在战略、产品、用户等多个维度构建了完整的增长体系。
经过两年的深度研发与实践,钱钱品牌局推出品牌增长十大引擎模型,为品牌主和企业主提供全面、全域、体系化的增长解决方案,助力企业在 2026 年及未来实现健康可持续的发展。
共谈嘉宾:
钱峻 — 营销科学艺术家 MSAI 联合主播/MSAI M360 创+平台创始人
杨志华 — 品牌实战派专家/钱钱品牌局 联合主播
莫胜晖-MSAI 营销科学家
more
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #8 | |
Apple Podcasts | #125 | |
Apple Podcasts | #140 | |
Apple Podcasts | #156 | |
Apple Podcasts | #188 | |
Apple Podcasts | #203 |
Listeners, social reach, demographics and more for this podcast.
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钱钱品牌局 launched 2 years ago and published 145 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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