钱钱品牌局,有钱没钱做好品牌!让品牌成为商业的加速器!
Publishes | Twice weekly | Episodes | 129 | Founded | 2 years ago |
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Language | Number of Listeners | Categories | MarketingBusiness |
其成功并非偶然,而是一套以 “东方美学为魂、长期主义为骨、精准运营为脉” 的完整品牌体系落地的结果,为中国高端品牌发展提供了可借鉴的范式。
共谈嘉宾:
钱峻 — 营销科学艺术家 MSAI 联合主播/MSAI M360 创+平台创始人
杨志华 — 品牌实战派专家/钱钱品牌局 联合主播
Angela M360智库顾问
Kant M360智库副总
SHOWNOTES
1:17 山下有松的品牌崛起, 已引发奢侈品集团关注.
2:32 山下有松创始人故事与品牌美学起源。
4:39... more
在数字商业生态高度发达的今天,媒介早已挣脱 “信息传播工具” 的传统定位,成为决定品牌生死的关键变量。
媒介正以全新形态重塑商业增长路径。对于品牌而言,能否读懂媒介的新逻辑、掌握媒介的新玩法,直接关系到能否在激烈竞争中占据先机。
共谈嘉宾:
钱峻 — 营销科学艺术家 MSAI 联合主播/MSAI M360 创+平台创始人
杨志华 — 品牌实战派专家/钱钱品牌局 联合主播
Angela M360智库顾问
Kant M360智库副总
SHOWNOTES
1:37 媒体合作已不再局限... more
在品牌竞争白热化的当下,“是否该聘请专业团队” 已从企业发展的 “选择题” 变为 “生存题”。
从国际品牌的成熟实践到国内茶饮、科技行业的案例印证,专业团队绝非简单的 “服务提供者”,而是能推动品牌突破增长瓶颈、规避经营风险的核心力量。
但当前仍有企业对其存在认知偏差,或将其视为 “成本负担”,或陷入 “盲目依赖”。本期播客结合行业实践与经典案例,拆解专业团队的核心价值、适配逻辑与协作路径,明确其在品牌不同发展阶段的不可替代性。
共谈嘉宾:
钱峻 — 营销科学艺术家 MSAI 联合主播/... more
当始祖鸟 “西藏炸山烟花秀” 引发全网对 “敬畏自然” 品牌主张的质疑,当西贝因预制菜争议陷入 “价格与品质背离” 的舆论漩涡,两个处于盈利期的头部品牌,瞬间从 “高光时刻” 跌入信任危机。
这两起事件并非偶然,而是暴露了当下多数品牌的共性短板 —— 在高速发展中忽视自我检视,缺乏系统的品牌诊断机制。
钱钱品牌局推出品牌诊断体系:品牌诊断已不再是 “可选动作”,而是企业规避风险、实现长期增长的战略基石,其价值不仅在于解决当下危机,更在于构建穿越周期的核心能力。
共谈嘉宾:
钱峻 — 营销... more
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #111 | |
Apple Podcasts | #7 | |
Apple Podcasts | #8 | |
Apple Podcasts | #121 | |
Apple Podcasts | #177 | |
Apple Podcasts | #185 |
Listeners, social reach, demographics and more for this podcast.
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钱钱品牌局 launched 2 years ago and published 129 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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