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Artwork for 钱钱品牌局

钱钱品牌局

钱钱品牌局

钱钱品牌局,有钱没钱做好品牌!让品牌成为商业的加速器!

PublishesTwice weeklyEpisodes130Founded2 years ago
Language
ZH-CN
Number of ListenersCategories
MarketingBusiness

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Artwork for 钱钱品牌局

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在消费需求快速迭代、市场竞争白热化的当下,“用户洞察” 早已不是品牌的附加选项,而是决定其生存与增长的核心能力。

头部品牌的实践证明,唯有跳出 “自我视角”,以科学、系统的方式捕捉用户真实需求,才能在时代变革中持续占据主动。本期播客,结合行业案例与理论,从认知、方法、实践、价值四大维度,拆解用户洞察的落地路径。

共谈嘉宾:

钱峻 — 营销科学艺术家 MSAI 联合主播/MSAI M360 创+平台创始人

杨志华 — 品牌实战派专家/钱钱品牌局 联合主播

Angela M360智库顾问 more

其成功并非偶然,而是一套以 “东方美学为魂、长期主义为骨、精准运营为脉” 的完整品牌体系落地的结果,为中国高端品牌发展提供了可借鉴的范式。

共谈嘉宾:

钱峻 — 营销科学艺术家 MSAI 联合主播/MSAI M360 创+平台创始人

杨志华 — 品牌实战派专家/钱钱品牌局 联合主播

Angela M360智库顾问

Kant M360智库副总

SHOWNOTES

1:17   山下有松的品牌崛起, 已引发奢侈品集团关注.

2:32   山下有松创始人故事与品牌美学起源。

4:39... more

在数字商业生态高度发达的今天,媒介早已挣脱 “信息传播工具” 的传统定位,成为决定品牌生死的关键变量。

媒介正以全新形态重塑商业增长路径。对于品牌而言,能否读懂媒介的新逻辑、掌握媒介的新玩法,直接关系到能否在激烈竞争中占据先机。

共谈嘉宾:

钱峻 — 营销科学艺术家 MSAI 联合主播/MSAI M360 创+平台创始人

杨志华 — 品牌实战派专家/钱钱品牌局 联合主播

Angela M360智库顾问

Kant M360智库副总

SHOWNOTES

1:37  媒体合作已不再局限... more

在品牌竞争白热化的当下,“是否该聘请专业团队” 已从企业发展的 “选择题” 变为 “生存题”。

从国际品牌的成熟实践到国内茶饮、科技行业的案例印证,专业团队绝非简单的 “服务提供者”,而是能推动品牌突破增长瓶颈、规避经营风险的核心力量。

但当前仍有企业对其存在认知偏差,或将其视为 “成本负担”,或陷入 “盲目依赖”。本期播客结合行业实践与经典案例,拆解专业团队的核心价值、适配逻辑与协作路径,明确其在品牌不同发展阶段的不可替代性。

共谈嘉宾:

钱峻 — 营销科学艺术家 MSAI 联合主播/... more

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#177
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#8
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#197
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1. 贝望录
2. 搞钱女孩
3. 温柔一刀
4. 李诞
5. 疯投圈

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钱钱品牌局 launched 2 years ago and published 130 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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