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Artwork for 钱钱品牌局

钱钱品牌局

钱钱品牌局

钱钱品牌局,有钱没钱做好品牌!让品牌成为商业的加速器!

PublishesTwice weeklyEpisodes131Founded2 years ago
Language
ZH-CN
Number of ListenersCategories
MarketingBusiness

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Artwork for 钱钱品牌局

Latest Episodes

当国庆黄金周多数景区陷入 “人挤人” 的体验困境,河南许昌的胖东来天使城却创造了 “8 天销售额 8.2 亿、单日超 10 万人涌入” 的零售奇迹。更颠覆认知的是,无数外省游客拖着行李箱专程打卡,将逛超市变成 “旅行必选项”。

在电商内卷、流量红利见顶的当下,这家区域性超市为何能逆势突围?其核心逻辑并非营销技巧的堆砌,而是对零售本质的重构 —— 一场以 “人” 为核心的 “温情革命”,为陷入迷茫的行业提供了清晰的破局路径。

共谈嘉宾:

钱峻 — 营销科学艺术家 MSAI 联合主播/MSAI... more

在消费需求快速迭代、市场竞争白热化的当下,“用户洞察” 早已不是品牌的附加选项,而是决定其生存与增长的核心能力。

头部品牌的实践证明,唯有跳出 “自我视角”,以科学、系统的方式捕捉用户真实需求,才能在时代变革中持续占据主动。本期播客,结合行业案例与理论,从认知、方法、实践、价值四大维度,拆解用户洞察的落地路径。

共谈嘉宾:

钱峻 — 营销科学艺术家 MSAI 联合主播/MSAI M360 创+平台创始人

杨志华 — 品牌实战派专家/钱钱品牌局 联合主播

Angela M360智库顾问 more

其成功并非偶然,而是一套以 “东方美学为魂、长期主义为骨、精准运营为脉” 的完整品牌体系落地的结果,为中国高端品牌发展提供了可借鉴的范式。

共谈嘉宾:

钱峻 — 营销科学艺术家 MSAI 联合主播/MSAI M360 创+平台创始人

杨志华 — 品牌实战派专家/钱钱品牌局 联合主播

Angela M360智库顾问

Kant M360智库副总

SHOWNOTES

1:17   山下有松的品牌崛起, 已引发奢侈品集团关注.

2:32   山下有松创始人故事与品牌美学起源。

4:39... more

在数字商业生态高度发达的今天,媒介早已挣脱 “信息传播工具” 的传统定位,成为决定品牌生死的关键变量。

媒介正以全新形态重塑商业增长路径。对于品牌而言,能否读懂媒介的新逻辑、掌握媒介的新玩法,直接关系到能否在激烈竞争中占据先机。

共谈嘉宾:

钱峻 — 营销科学艺术家 MSAI 联合主播/MSAI M360 创+平台创始人

杨志华 — 品牌实战派专家/钱钱品牌局 联合主播

Angela M360智库顾问

Kant M360智库副总

SHOWNOTES

1:37  媒体合作已不再局限... more

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Apple Podcasts
#11
China/Business/Marketing
Apple Podcasts
#22
Hong Kong/Business/Marketing
Apple Podcasts
#214
Taiwan/Business/Marketing
Apple Podcasts
#233
China/Business

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1. 贝望录
2. 商业就是这样
3. 声动早咖啡
4. 小Lin说
5. 疯投圈

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钱钱品牌局 launched 2 years ago and published 131 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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