钱钱品牌局
钱钱品牌局钱钱品牌局，有钱没钱做好品牌！让品牌成为商业的加速器！
| Publishes | Weekly | Episodes | 166 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Language |  Chinese (Simplified) | Number of Listeners | Categories | MarketingBusiness |
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2026年的夏天，品牌联名市场的密度到达了一个前所未有的高度。茶饮咖啡界以"两周上新"的节奏疯狂运转，而站在这个战场中央、发射频率最高的那门"重炮"，非瑞幸莫属。一年近40次联名，几乎每周都有新动作，节奏快到"不能停"。
然而，正是在2026年8月，瑞幸同时交出了两份截然不同的答卷：一边是与迪士尼反派联名的现象级破圈，"反派一杯咖"刷爆社交网络，被业内称为"联名史上最高级"的操作之一；另一边是与小众动画IP的七夕联名，不仅没有赢得声量，反而让合作方在30天内掉粉5万，引发大量消费者反感。
同... more
2026年6月，消毒品牌滴露因一则衣物消毒液广告，陷入了一场足以写进品牌危机教科书的舆论风暴。"我可以不是第一次，但我未来的老婆不行。""干干净净没被别的男人污染过。"这些台词出现在滴露的微短剧广告中，引发从消费者到媒体、从法律界到营销界的集体声讨。
一个以"守护家庭健康"为使命的品牌，怎么会说出如此冒犯用户的话？这背后不仅是内容审核的失职，更是品牌对用户敬畏之心的全面丧失，是品牌在流量焦虑下价值观的系统性崩坏。
将女性比作"污染物"，滴露的广告逻辑有多荒谬
引发众怒的是一则滴露衣物消毒液的... more
2026年，品牌竞争正在进入一个全新的阶段。流量红利趋于平缓，AI技术深刻改变消费决策链路，消费者的注意力被切割得更加细碎。在这样的环境下，品牌增长不能再依赖某一个单点的爆破——无论是靠一个大创意、一次大投放，还是靠一波低价促销。旧地图无法抵达新大陆，单点战术的有效性正在快速衰减，系统性的增长框架成为企业跨越周期的必需品。
正是在这样的背景下，钱钱品牌局推出“品牌增长十大引擎”模型。这不是一套堆砌概念的框架，而是一套经过实战验证、覆盖全面且实操性强的增长操作系统。它覆盖了从品牌定位到产品体系、... more
2026年，生意难做已无需论证，它每天都在被验证。媒体环境从“一对多”变成“无数对无数”，平台算法让品牌的到达率、频次和渗透率面临前所未有的挑战。“以前只要拍好一条广告片，在大的媒体投一下，如果投到一个爆款，就可能有了知名度。现在没有。”这条路走不通了。
企业此刻需要的，是作战的能力——“能不能扛打？能不能打？”这不是技术选择题，而是生存必答题。组织进攻，正是品牌在AI时代能否持续增长的核心引擎。
SHOWNOTES
1:42 组织进攻主要靠顶层战略、人员能力、管理体系、AI使用能... more
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Reviews
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好好讲啊唱啥啊不是听你唱歌的
Apple Podcasts1南极刷朋友圈的铁锤鲨鱼China4 months ago - 。
放音乐的时候别唱歌还不好 特别是不好听又唱半句不唱半句的
Apple Podcasts3🪻🫧China5 months ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #10 | China/Business/Marketing |
Apple Podcasts | #121 |  Singapore/Business/Marketing |
Apple Podcasts | #143 |  Taiwan/Business/Marketing |
Apple Podcasts | #223 | China/Business |
Apple Podcasts | #250 |  Hong Kong/Business/Marketing |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
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钱钱品牌局 launched 2 years ago and published 166 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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