Spiraling Up — Marketing For Professional Services
HingeTired of dry, predictable marketing podcasts? Us too. Welcome to Spiraling Up—the show that puts a playful twist on professional services marketing.
A few times each month, you'll hear Pivotal Stories about the hottest B2B marketing research and trends before diving headfirst into interactive games and challenges with marketing leaders, Visible Experts™, and practitioners.
Whether you’re spearh... more
| Publishes | Twice monthly | Episodes | 23 | Founded | 10 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
Listen to this Podcast
Latest Episodes
Download the executive summary of the 2026 High Growth Study: www.hingemarketing.com/hgs
What marketing decisions truly drive growth in professional services firms?
In this episode of Spiraling Up, the team explores findings from Hinge’s 2026 High ... more
Was launching Spiraling Up actually worth it?
In this special year-end episode, the team looks back on 2025 and asks the honest question every firm-led podcast eventually faces: did this experiment deliver real value?
We revisit standout clips from... more
Now that AI is inundated across everything that we do at work, what are the most important leadership skills to prioritize in your organization?
In this episode of Spiraling Up, Dr. Mikah Sellers takes on our Blind Rankings challenge — and the resu... more
In today’s episode of Spiraling Up, we explore one of the boldest moves in the accounting world: the creation of Sorren, a new Top 50 accounting firm formed through the merger of 16 independent firms.
We’re joined by two of the leaders behind this r... more
Key Facts
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Reviews
- Not your average marketing podcast
Spiraling Up is a breath of fresh air in the world of professional services marketing podcasts! Austin, Joe, and Mary-Blanche bring such a unique and engaging approach to their discussions, moving beyond typical interviews to offer interactive segments, lively debates, and truly actionable insights. Bonus points for the creative sound effects. Each episode is packed with valuable information and practical takeaways, all delivered with a fun, playful twist that makes listening and learning enjoya... more
Apple Podcasts5MeredithCA 2025
United States4 months ago - Entertaining AND Educational
I listen to a lot of business podcasts. Many I’ve tried follow the same boring format. Definitely not Spiraling Up. The Hinge team delivers on being fun and entertaining while also exploring the intricacies of marketing a professional services firm. A must-listen for marketing leaders and practitioners alike.
Apple Podcasts5John TyremanUnited States5 months ago - Goal Accomplished!
Being on the Hinge email list brought me to the latest episode of the Spiraling Up with the promise of it being “not another boring” business podcast. They accomplished that goal with ease. Austin, Mary-Blanche and Joe packed the show with research backed stats and humorous banter. The marketing draft was great and I’m looking forward to hearing what comes next.
Apple Podcasts5MarketingGuy1United States10 months ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #49 |  Sweden/Business/Marketing |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
Frequently Asked Questions About Spiraling Up
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How many episodes of Spiraling Up are there?
Spiraling Up launched 10 months ago and published 23 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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