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Senior Living Marketing Perspectives

seniorlivingmarketingperspectives
Senior Living
Senior Housing Relief For Elders
Moneygauge
Affordability In Senior Living
Hospitality
Tours In Senior Living
Google Ads
One On One Sales Academy
Sales Training
My Lifesite
Lead Qualification
Move-In Experience
Personalization
Welcomehome Software
AI (artificial Intelligence) In Advertising
Acts Retirement Communities
Senior Living Communities
Marketing
Team Engagement and Training
Stories

Senior Living Marketing Perspectives presents strategic interviews with industry leaders on best practices, new ideas, and insights to help overcome today’s challenges facing the senior living industry,

PublishesMonthlyEpisodes61Founded6 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Senior Living Marketing Perspectives

Latest Episodes

Episode Summary:

What does it take to successfully market a senior living model that looks nothing like the traditional community?

In this episode of Senior Living Marketing Perspectives, Debbie Howard sits down with Francis LeGasse, Co-Founder and... more

Episode Summary:

In this episode of Senior Living Marketing Perspectives, Debbie Howard sits down with Megan Longley, Vice President of Sales at Acts Retirement-Life Communities, for an insightful conversation about occupancy growth, resident experi... more

Episode Summary

In this episode, Debbie Howard, co-founder of Senior Living SMART, sits down with Chris Zook, Director of Search, to break down the rapidly evolving landscape of Google Ads and paid media in 2026.

As the industry moves deeper into a... more

Episode Summary:

In this episode, Debbie Howard, co-founder of Senior Living SMART, speaks with Maggie Seybold, Vice President of Customer Insights at WelcomeHome Software, about key insights from the 2025 Senior Living Sales & Marketing Benchmark R... more

Episode Summary:

In this episode of Senior Living Marketing Perspectives, Debbie Howard, co-founder of Senior Living SMART, welcomes Donna Cutting, founder and CEO of Red Carpet Learning Worldwide and a globally recognized expert in service culture.... more

Episode Summary:

In this episode, Debbie Howard, co-founder of Senior Living SMART, is joined by Kiera DesChamps, author of After the Tour: Where Senior Living Decisions Are Really Made, to unpack what truly happens after a prospect leaves a communi... more

Senior Living Marketing Perspectives: Eliminating the “Sea of Sameness” in Senior Living Marketing with Hoyle Koontz

Episode Summary:

In this episode, Debbie Howard of Senior Living SMART sits down with Hoyle Koontz—partner and co-founder of The Ve... more

Senior Living Marketing Perspectives: The Future of Lead Qualification in Senior Living with Tripp Higgins

Episode Summary

In this episode of Senior Living Marketing Perspectives, Debbie Howard sits down with Tripp Higgins, Chief Revenue Officer of... more

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Recent Guests

Megan Longley
Vice President of Sales
Acts Retirement
Episode: Senior Living Marketing Perspectives: The New Rules of Senior Living Sales & Marketing
Chris Zook
Director of Search at Senior Living SMART
Senior Living SMART
Episode: Senior Living Marketing Perspectives: Navigating Rising Costs, AI Disruption, and the Future of Google Ads
Maggie Seybold
Vice President of Customer Insights
WelcomeHome Software
Episode: Senior Living Marketing Perspectives: How AI, Lead Quality, and Human Connection Are Changing Sales with WelcomeHome
Donna Cutting
Founder and CEO of Red Carpet Learning Worldwide
Red Carpet Learning Worldwide
Episode: Senior Living Marketing Perspectives: Why Hospitality Is the Secret Weapon in Senior Living Sales with Red Carpet Learning
Kiera DesChamps
Author of After the Tour, Senior Living industry growth strategist
Katie Consulting Group / Author
Episode: Senior Living Marketing Perspectives: After the Tour—Where Senior Living Decisions Are Really Made with Kiera DesChamps
Hoyle Koontz
Partner and co-founder of The Vector, creator of YourTour
The Vector
Episode: Senior Living Marketing Perspectives: Eliminating the “Sea of Sameness” in Senior Living Marketing with Hoyle Koontz
Tripp Higgins
Chief Revenue Officer
My LifeSite
Episode: Senior Living Marketing Perspectives: The Future of Lead Qualification in Senior Living with Tripp Higgins
Sue Farrow
Founder of SHURE (Senior Housing Relief for Elders)
SHURE / Senior Housing Relief for Elders
Episode: Senior Living Marketing Perspectives: Bridging the Affordability Gap in Senior Living with Sue Farrow
Nathan Jones
CEO and founder of Dash Media
Dash Media
Episode: Perspectives: Changing the Narrative Through Authentic Storytelling with Nathan Jones

Host

Debbie Howard
Host of the podcast, introducing guests and guiding the conversation; appears across multiple episodes.

Talking Points

Recent interactions between the hosts and their guests.

Senior Living Marketing Perspectives: After the Tour—Where Senior Living Decisions Are Really Made with Kiera DesChamps
Q: What are the most common reasons qualified prospects don't move forward after a tour?
Prospects often feel overwhelmed by information, struggle with logistics, and lack a trusted, guided process. Families want upfront resources, not just more packets, and they need warm introductions and concrete steps that address practical barriers before they can commit.
Senior Living Marketing Perspectives: The New Rules of Senior Living Sales & Marketing
Q: For those of you who are not familiar with Acts, can you start with just an overview?
Acts Retirement Communities is a nonprofit, continuing care retirement community company with a headquarters in Pennsylvania and operations across 28 communities along the Eastern Seaboard to Florida, focusing on a culture-driven, resident-centric approach that emphasizes staff stability and collaboration.
Senior Living Marketing Perspectives: Why Hospitality Is the Secret Weapon in Senior Living Sales with Red Carpet Learning
Q: Can you share a bit about your 'take-two' process and how it translates into better outcomes for move-ins or tours?
The take-two process is a structured post-event reflection: identify what went well, pinpoint what could be improved, and decide concrete actions to turn misses into hits, applied across tours, move-ins, and even staff training to drive continuous improvement.
Senior Living Marketing Perspectives: Why Hospitality Is the Secret Weapon in Senior Living Sales with Red Carpet Learning
Q: Tell us about tour planning and how it impacts sales, and what you put in place to make tours memorable.
Donna explains that planning starts with clear intention and a discovery phase to understand the perspective resident and their family, followed by tailoring the tour experience to address emotional needs, meeting the right people, and ensuring staff across the team are prepared to engage with residents in meaningful ways.
Senior Living Marketing Perspectives: Eliminating the “Sea of Sameness” in Senior Living Marketing with Hoyle Koontz
Q: Can you explain how YourTour integrates with AI and chat to personalize tours?
They are developing AI-enabled chat to map prospect interests (e.g., dining, pets) and align the lifestyle value proposition with those interests, effectively guiding the tour to match individual preferences.

Audience Metrics

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Frequently Asked Questions About Senior Living Marketing Perspectives

What is Senior Living Marketing Perspectives about and what kind of topics does it cover?

This show features practitioner-focused conversations with senior living operators, marketers, and technology providers about building sustainable, resident-centric programs. Episodes commonly explore cross-department collaboration, experiential customer journeys from pre-tour to move-in, and the role of data, AI, and storytelling in driving occupancy and referrals. Guests often share concrete programs, tooling, and tactics—ranging from tour design and hospitality-inspired experiences to AI-assisted personalization and multi-channel marketing strategies. The format tends to combine practical how-tos with real-world anecdotes, offering actionable takeaways for operators, marketing teams, and vendors looking to shorten sales cycles, improve l... more

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How many listeners does Senior Living Marketing Perspectives get?

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Which podcasts are similar to Senior Living Marketing Perspectives?

These podcasts share a similar audience with Senior Living Marketing Perspectives:

1. The Move In Senior Living Marketing
2. From Leads to Leases - Senior Living Marketing and Sales
3. Foresight Radio
4. Transform - Senior Housing News

How many episodes of Senior Living Marketing Perspectives are there?

Senior Living Marketing Perspectives launched 6 years ago and published 61 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Senior Living Marketing Perspectives?

Recent guests on Senior Living Marketing Perspectives include:

1. Megan Longley
2. Chris Zook
3. Maggie Seybold
4. Donna Cutting
5. Kiera DesChamps
6. Hoyle Koontz
7. Tripp Higgins
8. Sue Farrow

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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