Rephonic
Artwork for Senior Living Marketing Perspectives

Senior Living Marketing Perspectives

seniorlivingmarketingperspectives
Senior Living
Senior Housing Relief For Elders
Moneygauge
Affordability In Senior Living
Hospitality
Senior Living Marketing
Tours In Senior Living
Google Ads
Small Home Senior Living
Salesmail
One On One Sales Academy
Sales Training
My Lifesite
Lead Qualification
Move-In Experience
Personalization
Welcomehome Software
AI (artificial Intelligence) In Advertising
Acts Retirement Communities
Assured Senior Living

Senior Living Marketing Perspectives presents strategic interviews with industry leaders on best practices, new ideas, and insights to help overcome today’s challenges facing the senior living industry,

PublishesTwice monthlyEpisodes63Founded6 years ago
Number of ListenersCategories
BusinessMarketing

Listen to this Podcast

Artwork for Senior Living Marketing Perspectives

Latest Episodes

Episode Summary:

What separates senior living sales teams that consistently maintain high occupancy from those that struggle to keep pace? According to Reed Davis, Chief Learning Officer at 1-On-1 Sales Academy, it isn't talent alone—it's a commitme... more

Episode Summary:

In today's senior living landscape, families often complete extensive online research before ever reaching out to a community. By the time they submit an inquiry or schedule a tour, they've likely compared pricing, explored competit... more

Episode Summary:

What does it take to successfully market a senior living model that looks nothing like the traditional community?

In this episode of Senior Living Marketing Perspectives, Debbie Howard sits down with Francis LeGasse, Co-Founder and... more

Episode Summary:

In this episode of Senior Living Marketing Perspectives, Debbie Howard sits down with Megan Longley, Vice President of Sales at Acts Retirement-Life Communities, for an insightful conversation about occupancy growth, resident experi... more

Episode Summary

In this episode, Debbie Howard, co-founder of Senior Living SMART, sits down with Chris Zook, Director of Search, to break down the rapidly evolving landscape of Google Ads and paid media in 2026.

As the industry moves deeper into a... more

Episode Summary:

In this episode, Debbie Howard, co-founder of Senior Living SMART, speaks with Maggie Seybold, Vice President of Customer Insights at WelcomeHome Software, about key insights from the 2025 Senior Living Sales & Marketing Benchmark R... more

Episode Summary:

In this episode of Senior Living Marketing Perspectives, Debbie Howard, co-founder of Senior Living SMART, welcomes Donna Cutting, founder and CEO of Red Carpet Learning Worldwide and a globally recognized expert in service culture.... more

Episode Summary:

In this episode, Debbie Howard, co-founder of Senior Living SMART, is joined by Kiera DesChamps, author of After the Tour: Where Senior Living Decisions Are Really Made, to unpack what truly happens after a prospect leaves a communi... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

Recent Guests

Reed Davis
Chief Learning Officer for 1-On-1 Sales Academy
1-On-1 Sales Academy
Episode: Senior Living Marketing Perspectives: Why Great Salespeople Never Stop Learning
Christie Freeze
Director of Strategic Growth for SalesMail
SalesMail
Episode: Senior Living Marketing Perspectives: The Human Side of Senior Living Sales
Francis LeGasse
Co-founder and CEO of Assured Senior Living
Assured Senior Living
Episode: Senior Living Marketing Perspectives: The Small Home Senior Living Advantage
Megan Longley
Vice President of Sales
Acts Retirement
Episode: Senior Living Marketing Perspectives: The New Rules of Senior Living Sales & Marketing
Chris Zook
Director of Search at Senior Living SMART
Senior Living SMART
Episode: Senior Living Marketing Perspectives: Navigating Rising Costs, AI Disruption, and the Future of Google Ads
Maggie Seybold
Vice President of Customer Insights
WelcomeHome Software
Episode: Senior Living Marketing Perspectives: How AI, Lead Quality, and Human Connection Are Changing Sales with WelcomeHome
Donna Cutting
Founder and CEO of Red Carpet Learning Worldwide
Red Carpet Learning Worldwide
Episode: Senior Living Marketing Perspectives: Why Hospitality Is the Secret Weapon in Senior Living Sales with Red Carpet Learning
Kiera DesChamps
Author of After the Tour, Senior Living industry growth strategist
Katie Consulting Group / Author
Episode: Senior Living Marketing Perspectives: After the Tour—Where Senior Living Decisions Are Really Made with Kiera DesChamps
Hoyle Koontz
Partner and co-founder of The Vector, creator of YourTour
The Vector
Episode: Senior Living Marketing Perspectives: Eliminating the “Sea of Sameness” in Senior Living Marketing with Hoyle Koontz

Host

Debbie Howard
Host of the podcast, introducing guests and guiding the conversation; appears across multiple episodes.

Talking Points

Recent interactions between the hosts and their guests.

Senior Living Marketing Perspectives: The Human Side of Senior Living Sales
Q: How can practical elements like lighting and cadence improve video effectiveness?
Good lighting and a steady frame make videos more engaging, and shorter cadences (around 53 seconds) help ensure viewers watch through and respond, rather than losing attention.
Senior Living Marketing Perspectives: The Human Side of Senior Living Sales
Q: What pro tips help teams overcome confidence and produce effective videos?
Be authentic, keep videos short (often under 60 seconds), practice with colleagues to build comfort, use simple lighting, and leverage teleprompter tools when helpful to stay concise while sounding natural.
Senior Living Marketing Perspectives: The Human Side of Senior Living Sales
Q: What does speed to trust mean in senior living sales?
Speed to trust means using personalized video to quickly establish a human connection with families, helping them feel guided and understood rather than receiving generic outreach.
Senior Living Marketing Perspectives: The Small Home Senior Living Advantage
Q: How is AI being used to support marketing and sales efforts?
AI is used to augment human work, improving automation, sentiment analysis, content optimization, and lead qualification, while still keeping a heavy emphasis on authentic, empathetic family interactions.
Senior Living Marketing Perspectives: The Small Home Senior Living Advantage
Q: What marketing strategies have worked best for attracting families to small homes?
Strategies include webinars and education, hyperlocal website design with geolocation, strong HubSpot-driven drip campaigns, and messaging that highlights solving family problems through intimate care rather than traditional aggressive marketing.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Senior Living Marketing Perspectives

What is Senior Living Marketing Perspectives about and what kind of topics does it cover?

This show features practitioner-focused conversations with senior living operators, marketers, and technology providers about building sustainable, resident-centric programs. Episodes commonly explore cross-department collaboration, experiential customer journeys from pre-tour to move-in, and the role of data, AI, and storytelling in driving occupancy and referrals. Guests often share concrete programs, tooling, and tactics—ranging from tour design and hospitality-inspired experiences to AI-assisted personalization and multi-channel marketing strategies. The format tends to combine practical how-tos with real-world anecdotes, offering actionable takeaways for operators, marketing teams, and vendors looking to shorten sales cycles, improve l... more

Where can I find podcast stats for Senior Living Marketing Perspectives?

Rephonic provides a wide range of podcast stats for Senior Living Marketing Perspectives. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Senior Living Marketing Perspectives and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Senior Living Marketing Perspectives get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Senior Living Marketing Perspectives, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Senior Living Marketing Perspectives?

Rephonic provides comprehensive predictive audience data for Senior Living Marketing Perspectives, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Senior Living Marketing Perspectives have?

To see how many followers or subscribers Senior Living Marketing Perspectives has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Senior Living Marketing Perspectives?

These podcasts share a similar audience with Senior Living Marketing Perspectives:

1. Grow Your Occupancy
2. From Leads to Leases - Senior Living Marketing and Sales
3. Bridge the Gap: The Senior Living Podcast
4. McKnight's Podcast
5. The Mel Robbins Podcast

How many episodes of Senior Living Marketing Perspectives are there?

Senior Living Marketing Perspectives launched 6 years ago and published 63 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Senior Living Marketing Perspectives?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Senior Living Marketing Perspectives?

Rephonic pulls ratings and reviews for Senior Living Marketing Perspectives from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Senior Living Marketing Perspectives?

Rephonic provides full transcripts for episodes of Senior Living Marketing Perspectives. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Senior Living Marketing Perspectives?

Recent guests on Senior Living Marketing Perspectives include:

1. Reed Davis
2. Christie Freeze
3. Francis LeGasse
4. Megan Longley
5. Chris Zook
6. Maggie Seybold
7. Donna Cutting
8. Kiera DesChamps

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days