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Artwork for Connecting the Dots: Senior Living Success

Connecting the Dots: Senior Living Success with Matt Reiners

Connecting the Dots
Senior Living
Artificial Intelligence
Senior Living Industry
Parasol Alliance
Marketing
Technology In Senior Living
Technology
Christian Living Communities
Civil Money Penalty (CMP) Reinvestment Program
Bloomzee
Lead Generation
Glenmeadow
LE3 Solutions
Trauma-Informed Care
Dementia Care
Staff Retention
Age Of Excellence Awards
Citizenship Model
Conferences
Predictive Analytics

This is Connecting the Dots: Senior Living Successwith Matt Reiners, Girl Dad, Husband, 2x Tech Co-Founder, and Senior Living Enthusiast where we dive right into what drives the senior living industry. Matt interviews thought leaders from all parts of the industry as we cover everything from resident & staff satisfaction to innovative technology, community culture, to finance & operations. If you'... more

PublishesWeeklyEpisodes194Founded4 years ago
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EntrepreneurshipBusiness

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Artwork for Connecting the Dots: Senior Living Success

Latest Episodes

Episode Summary

What really changes between nonprofit and for-profit senior living sales—and what stays exactly the same?

In this episode of Connecting the Dots, I sit down with Bri Stewart, VP of Sales Operations at Watercrest Senior Living, to ex... more

What does it take to build an organization that puts people before competition?

In this episode, I sit down with Rob Liebreich, CEO & President of Goodwin Living, to discuss how purpose-driven leadership is reshaping aging services. Rob shares the p... more

In this episode of Connecting the Dots, I sit down with Carsten Ellsworth, Director of Marketing at Avista Senior Living, to explore what it really means to become an AI-enabled marketer.

Carsten shares how he “accidentally” found his way into senio... more

In this episode of What’s the Yap?, I welcome back Rachel Keller back to the senior living industry and dives into one of the most common questions surrounding AI today: Which AI tool should you actually be using?

Rachel shares her experience using ... more

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Recent Guests

Rob Liebreich
CEO and President of Goodwin Living
Goodwin Living
Episode: Leading with Purpose: Building a Better Future for Aging Services with Rob Liebreich, CEO & President at Goodwin Living
Carsten Ellsworth
Director of Marketing at Avista Senior Living
Avista Senior Living
Episode: The AI-Enabled Senior Living Marketer: Strategy, Automation, and Action with Carsten Ellsworth - Director of Marketing at Avista Senior Living
Rachel Keller
Guest expert returning to the industry, knowledgeable about AI and its applications in senior living
Industry thought leader
Episode: What’s the Yap? with Rachel Keller - ChatGPT, Claude, or Copilot? How to Choose the Right AI for the Job
Maggie Seybold
VP of Customer Insights at WelcomeHome
WelcomeHome
Episode: The Real Data Story Behind Senior Living Occupancy in 2026 with Maggie Seybold, VP of Customer Insights at WelcomeHome
Jill Vitale-Aussem
President & Chief Executive Officer, Christian Living Communities
Christian Living Communities
Episode: From Residents to Citizens: A New Model for Senior Living with Jill Vitale-Aussem, President & CEO at Christian Living Communities Author of “Disrupting the Status Quo of Senior Living: A Mindshift”
Nancy Swanger
Founding Director, Granger Cobb Institute for the Business of Aging, Washington State University
Washington State University
Episode: Building the Next Generation of Senior Living Leaders with Dr. Nancy Swanger - Founding Director, Granger Cobb Institute for The Business of Aging Washington State University
Jess Kohn
Major Markets Sales Executive for Health Care and Senior Living for Paycor
Paycor
Episode: The New Senior Living Tech Stack: Retention, Integration, and Human Touch with Jess Kohn, HCM Consultant (Senior Living & Healthcare) with Paycor
Jerry Vinci
Senior Living Marketing Strategist, Industry Veteran, Founder of CCR Growth
CCR Growth
Episode: From Leads to Leases: Fixing the Senior Living Sales Funnel with Jerry Vinci, Founder of CCR Growth
Cory Fosco
Author of The Question of When; VP of Enterprise Sales at Point Click Care
Point Click Care
Episode: The Question of When: How Families Can Plan for Assisted Living Before a Crisis with Cory Fosco - Author, Speaker, & 30+ Year Industry Vet

Host

Matt Reiners
Host of the show, interviewing guests in the senior living space and focusing on leadership, technology, and operations in aging services.

Reviews

4.9 out of 5 stars from 26 ratings
  • Great host

    I had such a fantastic time talking to Matt recently. Our conversation inspired me to dig deeper into more episodes and found that Matt knows how to bring out the best in his guests. Thank you, Matt for having this platform for all of us to share what truly matters to each of us.

    Apple Podcasts
    5
    Great host and platform
    United States3 months ago
  • Stacy Lademar episode 2/10:26

    The conversation about the importance of training leaders working in senior living is an important one. I agree with her emphasis on training leaders of others to provide positive and constructive feedback, and to be seeking feedback for themselves. Feedback is a universal top talent skill - industry agnostic.

    Apple Podcasts
    5
    Happy healthy fit me
    United States5 months ago
  • Short, quality insights from passionate people!

    Love the weekly dose of All Ears!

    Apple Podcasts
    5
    Jakereisxh
    United States4 years ago
  • Great Topics!

    I love these topics and how Matt approaches the Senior Living industry! It’s great to hear how things are evolving as one day most of us are going to be experiencing these topics!

    Apple Podcasts
    5
    bdhdusjebdidudjrhduen sneje
    United States4 years ago
  • Senior Living finally has a a great podcast

    Inspiring, heartwarming, engaging interviews with incredible humans. Loving it. If you’re in this field you’ll love the guests and host, Matt, as they deep dive on topics surrounding senior living and the latest creative ideas and innovations for improving resident lives.

    Apple Podcasts
    5
    Maisiek
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show is praised for thoughtful conversations and industry-relevant topics.
Strong host who draws out practical insights from leaders in senior living.
Listeners appreciate the focus on leadership development and tangible takeaways for teams.

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Talking Points

Recent interactions between the hosts and their guests.

The AI-Enabled Senior Living Marketer: Strategy, Automation, and Action with Carsten Ellsworth - Director of Marketing at Avista Senior Living
Q: Where have you seen AI create the most practical value in your Senior Living Marketing role right now?
He highlights a spectrum from content creation to reporting, automation, strategy, and testing, with a focus on building and using a context-rich framework and data-informed prompts to drive meaningful outcomes across 37 different communities.
The AI-Enabled Senior Living Marketer: Strategy, Automation, and Action with Carsten Ellsworth - Director of Marketing at Avista Senior Living
Q: What was the moment you realized AI wasn't just a tool for saving time, but something that expands what you're capable of doing?
Carsten explains that early struggles with AI gave way to a powerful realization after a late-night project, where AI demonstrated the ability to accelerate thinking and produce outcomes far beyond initial expectations, leading to a new sense of empowerment and capability.
Leading with Purpose: Building a Better Future for Aging Services with Rob Liebreich, CEO & President at Goodwin Living
Q: What do you see changing in the next five years in how older adults want to live and receive care?
The guest highlights demographics, workforce challenges, and the need for more housing options while expanding services and preventative health to keep people healthier longer.
Leading with Purpose: Building a Better Future for Aging Services with Rob Liebreich, CEO & President at Goodwin Living
Q: What first pulled you into this field and what has kept you here?
Rob shares a deeply personal origin story, including family influences and a turning point after his grandmother's experience, which inspired him to reduce fear and anxiety for older adults and move toward a more meaningful career in aging services.
Boomers Are Here: Rethinking Aging, Equity, and the Future of Senior Living with Bruce Lederman - President & CEO at Charles E. Smith Life Communities
Q: What are the biggest policy or investment priorities for aging in this new era?
He prioritizes a national approach to growing the care workforce with fair wages and clear career paths, expanded access to PACE programs, and better data interoperability to enable smarter technology adoption in care settings.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show centers on senior living leadership, technology, and operations through interviews with executives, clinicians, and founders shaping the industry. Episodes frequently explore resident and staff experience, culture change, workforce development, and the role of data-driven tools in care delivery. Notable angles include trauma-informed care, AI-powered sales coaching, dementia education ROI, CMP funding for training, and authentic, human-centered approaches to growth and improvement. The host's practical, veteran perspective and focus on real-world applications make it a strong fit for operators, vendors, and educators seeking actionable insights and partner-ready conversations. A recurring throughline is prioritizing people and cul... more

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this podcast launched 4 years ago and published 194 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Rob Liebreich
2. Carsten Ellsworth
3. Rachel Keller
4. Maggie Seybold
5. Jill Vitale-Aussem
6. Nancy Swanger
7. Jess Kohn
8. Jerry Vinci

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