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Artwork for Connecting the Dots: Senior Living Success

Connecting the Dots: Senior Living Success with Matt Reiners

Connecting the Dots
Senior Living
Artificial Intelligence
Parasol Alliance
Senior Living Industry
Marketing
Technology In Senior Living
Dementia
Technology
Leadership
Christian Living Communities
Civil Money Penalty (CMP) Reinvestment Program
Sales
Bloomzee
Lead Generation
Glenmeadow
LE3 Solutions
Trauma-Informed Care
Age Of Excellence Awards
Citizenship Model
Staff Retention

This is Connecting the Dots: Senior Living Successwith Matt Reiners, Girl Dad, Husband, 2x Tech Co-Founder, and Senior Living Enthusiast where we dive right into what drives the senior living industry. Matt interviews thought leaders from all parts of the industry as we cover everything from resident & staff satisfaction to innovative technology, community culture, to finance & operations. If you'... more

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Artwork for Connecting the Dots: Senior Living Success

Latest Episodes

Most senior living marketing reports still lead with clicks, impressions, and cost per lead. Marissa Burkhardt and Cliff Karklin of Fountain Digital think that's the wrong scoreboard. In this episode we get into why fewer, better leads often produce ... more

Budget season is here, and I can’t think of a better guest for it. Steven Crittenden went from Army paratrooper to senior living CFO to co-founding ICON Financial Services, which now supports close to 150 communities. We get into why budgets fall apa... more

Evan Friedkin is back on the show four years after his first episode. This time we're going after something every operator does every day: acting on assumptions nobody has ever checked.

Evan walks through the assumptions he sees fall apart almost we... more

Everybody in senior living is talking about the growth wave. Far fewer people are talking about how it actually gets paid for.

Rachel Lynch leads the long term care division at First American Equipment Finance, a bank-owned equipment lessor and subs... more

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Recent Guests

Evan Friedkin
Head of Growth at Occulytics
Occulytics
Episode: "I Feel Like" Is an Assumption: How Senior Living Operators Can Test What They Think They Know with Evan Friedkin - Head of Growth at Occulytics
Rachel Lynch
AVP of the Long-Term Care Division at First American Equipment Finance
First American Equipment Finance (RBC)
Episode: Beyond the Bond: The Three Buckets Where Senior Living Is Spending Its Capital Right Now with Rachel Lynch - AVP, Long Term Care Division at First American Equipment Finance
Katharine Ross
President of Ross Media Solutions, leads Seniors Guide
Ross Media Solutions; Seniors Guide
Episode: Families Are Deciding Before They Ever Reach Your Website with Katharine Ross - President at Ross Media Solutions
Blake Thiess
Healthcare Talent Acquisition Expert
Prestige Care (former); Trinity Hospice (former)
Episode: Three Years, Zero Agency Spend: Building a Recruiting Engine That Beats Everyone to the Candidate with Blake Thiess - Healthcare Talent Acquisition Expert
Michelle Daniel
CEO of The Eden Alternative
The Eden Alternative
Episode: What the Camino de Santiago Taught Us About Removing Labels and Living Well with Dementia with Michelle Daniel - CEO at The Eden Alternative & Julie Moore - Advisory Board Member at DAA
Julie Moore
Advisory Board Member at DAA (Dementia Action Alliance)
Dementia Action Alliance
Episode: What the Camino de Santiago Taught Us About Removing Labels and Living Well with Dementia with Michelle Daniel - CEO at The Eden Alternative & Julie Moore - Advisory Board Member at DAA
Eric Hansen
Founder and CEO of Burst Billing; self-taught AI expert with 2,000+ hours
Burst Billing
Episode: The Hidden Part B Money 9 of 10 Nursing Homes Give Away with Eric Hansen - Founder & CEO at Burst Billing
Katie Pitts
VP of Marketing, Charter Senior Living
Charter Senior Living
Episode: Scale Plus Localization: The Sales & Marketing Playbook Behind Charter's Growth with Katie Pitts, VP of Marketing & Brad Scoggins, Senior Director of Sales & Owner Relations of Charter Senior Living
Brad Scoggins
Senior Director of Sales and Owner Relations, Charter Senior Living
Charter Senior Living
Episode: Scale Plus Localization: The Sales & Marketing Playbook Behind Charter's Growth with Katie Pitts, VP of Marketing & Brad Scoggins, Senior Director of Sales & Owner Relations of Charter Senior Living

Host

Matt Reiners
Host of Connecting the Dots: Senior Living Success. Self-described as the Senior Living Connector.

Reviews

4.9 out of 5 stars from 28 ratings
  • Great host

    I had such a fantastic time talking to Matt recently. Our conversation inspired me to dig deeper into more episodes and found that Matt knows how to bring out the best in his guests. Thank you, Matt for having this platform for all of us to share what truly matters to each of us.

    Apple Podcasts
    5
    Great host and platform
    United States6 months ago
  • Stacy Lademar episode 2/10:26

    The conversation about the importance of training leaders working in senior living is an important one. I agree with her emphasis on training leaders of others to provide positive and constructive feedback, and to be seeking feedback for themselves. Feedback is a universal top talent skill - industry agnostic.

    Apple Podcasts
    5
    Happy healthy fit me
    United States8 months ago
  • Short, quality insights from passionate people!

    Love the weekly dose of All Ears!

    Apple Podcasts
    5
    Jakereisxh
    United States4 years ago
  • Great Topics!

    I love these topics and how Matt approaches the Senior Living industry! It’s great to hear how things are evolving as one day most of us are going to be experiencing these topics!

    Apple Podcasts
    5
    bdhdusjebdidudjrhduen sneje
    United States5 years ago
  • Senior Living finally has a a great podcast

    Inspiring, heartwarming, engaging interviews with incredible humans. Loving it. If you’re in this field you’ll love the guests and host, Matt, as they deep dive on topics surrounding senior living and the latest creative ideas and innovations for improving resident lives.

    Apple Podcasts
    5
    Maisiek
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

“Inspiring and thoughtful leadership discussions.”
“Great host who brings out the best in guests.”
“Short, quality insights from passionate people.”

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Talking Points

Recent interactions between the hosts and their guests.

Beyond the Bond: The Three Buckets Where Senior Living Is Spending Its Capital Right Now with Rachel Lynch - AVP, Long Term Care Division at First American Equipment Finance
Q: Where do you see capital strategies shifting in the next few years for senior living, and what's driving that shift?
Cash remains king, and operators are planning strategically to balance expansion with maintaining current space. They are evaluating different financing tools—bonds for real estate and traditional equipment financing for assets—to optimize liquidity and ensure ability to fund growth without sacrificing current operations.
Beyond the Bond: The Three Buckets Where Senior Living Is Spending Its Capital Right Now with Rachel Lynch - AVP, Long Term Care Division at First American Equipment Finance
Q: What exactly does First American do in the context of senior living, and what kind of conversations are you having with operators today?
We finance and lease equipment for senior living organizations, helping them think through what goes into their capital budget and how to fund both day-to-day equipment needs and larger projects over the next two to ten years, including technology, furniture, vehicles, and infrastructure.
The Hidden Part B Money 9 of 10 Nursing Homes Give Away with Eric Hansen - Founder & CEO at Burst Billing
Q: What is the core growth lever you see for operators in the next 12-24 months?
Adopt AI-driven processes to automate repetitive tasks and analyze financial data to optimize margins. Build an infrastructure that can reclaim reimbursements efficiently and sustainably, with a focus on practical, goal-based AI applications rather than chasing every new tool.
The Hidden Part B Money 9 of 10 Nursing Homes Give Away with Eric Hansen - Founder & CEO at Burst Billing
Q: Why do you believe Part B supplies are being underutilized or ignored in many nursing homes?
Because there is a long-standing dynamic where reimbursements for Part B supplies are overlooked, leading to lost profits. The pathway to reclaiming those funds involves understanding the regulatory framework, the optics of 'free' supplies, and how facility-side billing can realign reimbursements back to the nursing homes while maintaining patient care.
Stop Performing, Start Aligning: Authentic Leadership That Actually Works with Kiera DesChamps – CEO/Founder at KD Consulting Group
Q: Can you walk us through your journey and how you moved into working with Senior Living and health care organizations?
The guest describes a lifelong tendency toward leadership, progressively moving from higher education and counseling into senior living through direct experience with sale teams, organizational culture, and the need to bridge family and community perspectives in transitions.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show focuses on senior living industry leadership, operations, and innovation, with a strong emphasis on real-world strategies for improving resident and staff experiences, occupancy, marketing, and technology adoption. Episodes frequently feature operators, marketers, sales leaders, and AI/tech practitioners who share practical frameworks, data-driven insights, and culture-first approaches. A standout element is the recurring integration of AI and data to drive tangible outcomes in aging services, alongside candid conversations about culture, philanthropy, and scalable leadership. The format appears to blend practical how-tos with big-picture thinking, making it useful for operators, marketers, and tech partners exploring how to moder... more

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These podcasts share a similar audience with this podcast:

1. Bridge the Gap: The Senior Living Podcast

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this podcast launched 5 years ago and published 205 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Evan Friedkin
2. Rachel Lynch
3. Katharine Ross
4. Blake Thiess
5. Michelle Daniel
6. Julie Moore
7. Eric Hansen
8. Katie Pitts

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