Rephonic
Artwork for Grow Your Occupancy

Grow Your Occupancy

Julie Podewitz
Senior Living
Occupancy
Grow Your Occupancy
Customer Experience
Lori Vernier
Paragon Senior Living
American Baptist Homes Of the Midwest
The Aspenwood Company
The Gatesworth Communities
Remote Sales Specialist
Engagement In Senior Living
Sales Quality
Culture
Brookdale
Video Messaging
Argento
Activities
Words Matter
Advena Healthcare
Single Stack / 7S / Senior IQ

Don‘t sell yourself short. Find ways to optimize sales, improve customer experience, differentiate yourself in a competitive senior living, active adult, 55+ living market. Hear what your prospects, residents, influencers have to say. Learn from sales experts both in and out of the senior living business. Elevate sales processes, shorten sales cycle, become one of the top 10% in a growing industry... more

PublishesWeeklyEpisodes100Founded3 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Grow Your Occupancy

Latest Episodes

What happens when a senior living operator decides to stop relying on paid aggregators and instead invests in its own sales team, referral relationships, and outreach strategy?

In this episode of the Grow Your Occupancy Podcast, Julie Podewitz, CEO ... more

What separates high-performing senior living sales teams from everyone else? According to Cole Boysen, Director of Sales at Senior Services of America, it's not luck, it's process.

In this episode of The Grow Your Occupancy Podcast, Julie Podewitz, ... more

What if one of the most powerful ways to improve senior living isn't a new technology or sales strategy—but simply changing the words we use?

In this episode of The Grow Your Occupancy Podcast, Julie Podewitz, CEO & Founder of Grow Your Occupancy, i... more

In this episode of The Grow Your Occupancy Podcast, Julie Podewitz, CEO & Founder of Grow Your Occupancy, chats with Larry Williams, Senior Director of Market Strategy & Growth at Unlock Health, for a candid and highly practical conversation about wh... more

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Recent Guests

Cole Boysen
Director of Sales at Senior Services of America
Senior Services of America
Episode: Stop Winging It! Why Sales Processes Consistently Drive Senior Living Occupancy
Jessi Weldon
Executive Vice President of Sales and Marketing at Primrose Senior Living
Primrose Senior Living
Episode: Words Matter: Reframing Senior Living Through Positive Person-Centered Language Choices
Larry Williams
Senior Director of Marketing Strategy and Growth at Unlock Health
Unlock Health
Episode: Unlock Health's Larry Williams Shares What's Actually Working in Senior Living Marketing Today
Bradley Scoggins
Senior Director of Sales and Owner Relations, Charter Senior Living
Charter Senior Living
Episode: Culture, Connection, & Conversions: The Real Drivers of Sales at Charter Senior Living
Katharine Ross
President of Seniors Guide
Seniors Guide
Episode: Seniors Guide's Katharine Ross Shares How Today's Seniors and Families Are Researching Senior Living
Tom Bahrman
Principal of Tenfold Senior Living
Tenfold Senior Living
Episode: Creating Community and Driving Results – Julie Talks With Tom Bahrman of Tenfold Senior Living
Patrick Leonard
Chief Revenue Officer at The Gatesworth Communities
The Gatesworth Communities
Episode: People, Process, Plan: The Senior Living Sales Framework Behind High Occupancy at The Gatesworth
Austin Blilie
Chief Operating Officer
American Baptist Homes of the Midwest
Episode: How Smarter Sales Strategies Are Driving Occupancy at American Baptist Homes of the Midwest
Tommy Tyler
Director of Marketing
American Baptist Homes of the Midwest
Episode: How Smarter Sales Strategies Are Driving Occupancy at American Baptist Homes of the Midwest

Host

Julie Podewitz
Host of Grow Your Occupancy Podcast

Reviews

5.0 out of 5 stars from 13 ratings
  • A great podcast

    Outstanding insights for leaders in senior living! This podcast is a treasure trove for continuous learning and professional growth.

    Apple Podcasts
    5
    Need4Eeo
    United Statesa year ago
  • Goldmine of invaluable insights

    Whether you’re a seasoned sales professional or just starting, this podcast is an indispensable resource that will turbocharge your success. Highly recommend it to anyone looking to grow occupancy, relationships and revenue.

    Apple Podcasts
    5
    Crissy Hill Tohey
    United States3 years ago
  • Great Podcast

    Great podcast! I am looking to transition into assisted living sales and this is giving me valuable information!

    Apple Podcasts
    5
    realtor jodi b
    United States3 years ago
  • What an information packed podcast by one of the seniors housing industry’s top “go-to” professionals! Julie is a master in her industry and willing to share her knowledge, tips, tools and techniques with all. This is a “must listen to” for me and should be for anyone in or out of seniors housing.

    Audible
    5
    Shelli
    United States4 years ago
  • Fantastic Information!

    What an information packed podcast by one of the seniors housing industry’s top “go-to” professionals! Julie is a master in her industry and willing to share her knowledge, tips, tools and techniques with all. This is a “must listen to” for me and should be for anyone in or out of seniors housing.

    Audible
    5
    Shelli
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The focus on occupancy growth through authentic marketing and high-touch customer experience resonates with operators.
The show helps buyers and sponsorships understand the value of data-driven processes and staff development in senior living.
Guests bring strong leadership and real-world strategies across marketing, sales, and operations.
Listeners praise practical, actionable coaching that can be implemented quickly.

Talking Points

Recent interactions between the hosts and their guests.

Grow Occupancy & Outcomes: Justin Harden & Kristine Schrudder Talk Efficiencies of Using Tech Stacks
Q: How does the tech stack specifically impact time saved and efficiency on the sales floor?
The single stack reduces multiple points of contact and data reconciliation, enables real-time assessments and online paperwork, and yields about 20 extra hours per month per sales team by cutting paperwork time, which translates into more calls and tours.
Grow Occupancy & Outcomes: Justin Harden & Kristine Schrudder Talk Efficiencies of Using Tech Stacks
Q: What data points are critical for you in your role as VP of Sales and Marketing?
Key metrics include move-ins and move-outs, inquiry-to-tour conversion, lead-to-prospect conversion, concessions tied to moves, and cost per lead. The shift to a comprehensive dashboard in Senior IQ helps track these in real time and allocate budgets more effectively.
Maintaining HIGH Occupancy With a Waitlist: Julie Talks With Dow Rummel Village's Kjersten Joachim
Q: What is the single most important factor in keeping occupancy high and waitlists strong?
Resident testimonials and personalized events create a compelling, authentic narrative that resonates with prospects more than any sales pitch, while targeted waitlist activities keep engaged potential residents connected to the lifestyle.
Meet Nick Begane: Senior Living Sales Leader – Now Grow's Director of Business Development
Q: But tell us a little bit about you, Nick, and your background in senior living.
Nick explains a decade-long career progression from sales director to sales specialist and regional director, leading to his current role as Director of Business Development with Grow Your Occupancy, and how his hands-on experience informs his coaching and outreach.
Don't Overlook the Importance of Your Resident Engagement Programs on Senior Living Occupancy!
Q: How should memory care programming be integrated with other levels of care?
Have a separate but harmonized calendar for memory care, tailored to cognitive and functional needs, while maintaining a unified community-wide rhythm and respect for all residents.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Grow Your Occupancy

What is Grow Your Occupancy about and what kind of topics does it cover?

The show centers on accelerating occupancy in senior living and related markets through disciplined sales processes, data-driven marketing, and exceptional resident experiences. Episodes often feature operators, marketers, and executives discussing practical tactics—lead management, tour optimization, cross-functional accountability, authentic storytelling, and technology-enabled improvements—that drive move-ins while maintaining heartfelt hospitality. A standout theme is aligning sales, marketing, and operations around a cohesive customer journey, with real-world examples from memory care, independent living, and mixed-use campuses. The format tends to blend actionable coaching with case studies, offering both tactical steps and strategic ... more

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Which podcasts are similar to Grow Your Occupancy?

These podcasts share a similar audience with Grow Your Occupancy:

1. From Leads to Leases - Senior Living Marketing and Sales
2. The Mel Robbins Podcast
3. The Diary Of A CEO with Steven Bartlett
4. The Daily
5. Pivot

How many episodes of Grow Your Occupancy are there?

Grow Your Occupancy launched 3 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Grow Your Occupancy?

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What guests have appeared on Grow Your Occupancy?

Recent guests on Grow Your Occupancy include:

1. Cole Boysen
2. Jessi Weldon
3. Larry Williams
4. Bradley Scoggins
5. Katharine Ross
6. Tom Bahrman
7. Patrick Leonard
8. Austin Blilie

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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