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Artwork for Grow Your Occupancy

Grow Your Occupancy

Julie Podewitz
Senior Living
Occupancy
Grow Your Occupancy
Primrose Retirement Communities
Sales
Customer Experience
Outreach
Yardi
Lori Vernier
American Baptist Homes Of the Midwest
Paragon Senior Living
The Aspenwood Company
The Gatesworth Communities
Sales Quality
Remote Sales Specialist
Engagement In Senior Living
Discovery
Mystery Shopping
Process
Nurturing Database

Don‘t sell yourself short. Find ways to optimize sales, improve customer experience, differentiate yourself in a competitive senior living, active adult, 55+ living market. Hear what your prospects, residents, influencers have to say. Learn from sales experts both in and out of the senior living business. Elevate sales processes, shorten sales cycle, become one of the top 10% in a growing industry... more

PublishesWeeklyEpisodes100Founded4 years ago
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Artwork for Grow Your Occupancy

Latest Episodes

What does it take to build and maintain a senior living sales pipeline that produces results today while creating momentum for the future? In this episode of The Grow Your Occupancy Podcast, host Julie Podewitz, CEO & Founder of Grow Your Occupancy, ... more

Professional referral sources are one of the most fruitful sources of senior living leads. When things get busy at the community, though, external business development often gets pushed down the list of priorities.

In this episode of The Grow Your O... more

What does great sales coaching really look like, and why is it so different from simply telling someone what to do?

In this episode of The Grow Your Occupancy Podcast, Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with Jeff Gronemeyer,... more

In this episode of The Grow Your Occupancy Podcast, host Julie Podewitz, CEO & Founder of Grow Your Occupancy, sits down with Matt Kelley, Regional Vice President of Operations and Business Development with Personic Health, for a wide-ranging convers... more

Key Facts

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Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Allison Matthews
Sales and marketing expert in senior living with two decades of experience
Grow Your Occupancy
Episode: Finish 2026 Strong by Building Trust & Strengthening Pipelines: Julie Talks With Allison Matthews
Jessi Weldon
Executive Vice President of Sales and Marketing at Primrose Communities
Primrose Communities
Episode: How Primrose Retirement Communities Built a Sustainable Lead Referral Pipeline
Amanda Daughters
Executive Vice President of Operations at Primrose Retirement Communities
Primrose Retirement Communities
Episode: How Primrose Retirement Communities Built a Sustainable Lead Referral Pipeline
Jeff Gronemeyer
Regional sales and marketing director at Charter Senior Living
Charter Senior Living
Episode: The Coaching Mindset That Helps Senior Living Salespeople Grow: Julie Talks With Jeff Gronemeyer
Matt Kelley
Regional Vice President of Operations and Business Development for Personic Health
Personic Health
Episode: The Human Side of Senior Living: Sales, Technology & Helping Residents Stay Independent
Tiffany Cooey
Executive vice president of sales and marketing at QSLM Senior Living
QSLM Senior Living
Episode: Breaking Free from Paid Aggregators: How QSL Management Built Sustainable Occupancy Growth
Cole Boysen
Director of Sales at Senior Services of America
Senior Services of America
Episode: Stop Winging It! Why Sales Processes Consistently Drive Senior Living Occupancy
Larry Williams
Senior Director of Marketing Strategy and Growth at Unlock Health
Unlock Health
Episode: Unlock Health's Larry Williams Shares What's Actually Working in Senior Living Marketing Today
Bradley Scoggins
Senior Director of Sales and Owner Relations, Charter Senior Living
Charter Senior Living
Episode: Culture, Connection, & Conversions: The Real Drivers of Sales at Charter Senior Living

Host

Julie Podewitz
Host of Grow Your Occupancy

Reviews

5.0 out of 5 stars from 13 ratings
  • A great podcast

    Outstanding insights for leaders in senior living! This podcast is a treasure trove for continuous learning and professional growth.

    Apple Podcasts
    5
    Need4Eeo
    United Statesa year ago
  • Goldmine of invaluable insights

    Whether you’re a seasoned sales professional or just starting, this podcast is an indispensable resource that will turbocharge your success. Highly recommend it to anyone looking to grow occupancy, relationships and revenue.

    Apple Podcasts
    5
    Crissy Hill Tohey
    United States3 years ago
  • Great Podcast

    Great podcast! I am looking to transition into assisted living sales and this is giving me valuable information!

    Apple Podcasts
    5
    realtor jodi b
    United States3 years ago
  • What an information packed podcast by one of the seniors housing industry’s top “go-to” professionals! Julie is a master in her industry and willing to share her knowledge, tips, tools and techniques with all. This is a “must listen to” for me and should be for anyone in or out of seniors housing.

    Audible
    5
    Shelli
    United States5 years ago
  • Fantastic Information!

    What an information packed podcast by one of the seniors housing industry’s top “go-to” professionals! Julie is a master in her industry and willing to share her knowledge, tips, tools and techniques with all. This is a “must listen to” for me and should be for anyone in or out of seniors housing.

    Audible
    5
    Shelli
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show delivers actionable occupancy growth tactics and leadership insights.
Great for anyone transitioning into assisted living sales seeking real-world guidance.
A great resource for senior living leaders, with practical takeaways.

Talking Points

Recent interactions between the hosts and their guests.

Finish 2026 Strong by Building Trust & Strengthening Pipelines: Julie Talks With Allison Matthews
Q: What are the biggest challenges you see with nurturing a database long-term?
The biggest challenge is building the muscle for long-term engagement and resisting the urge to move on to the next step too quickly; you must stay curious, personalized, and consistently add value to keep families and referral sources engaged even when they aren't ready to move right away.
Senior Living Sales Specialists Speak! Part 9: Actionable Takeaways You Can Do Now to Get Results
Q: What specifically about discovery or handling objections helps you close more effectively?
Active listening, reflecting back the prospect's words, and recapping to confirm understanding, which builds trust and helps guide them to the next step.
Senior Living Sales Specialists Speak! Part 9: Actionable Takeaways You Can Do Now to Get Results
Q: What is your one piece of advice for listeners?
Pick up the phone and have connected conversations; if needed, be prepared to have longer calls (30-40 minutes) to truly understand the prospect and move the relationship forward.
Senior Living Sales Specialists Speak! Part 9: Actionable Takeaways You Can Do Now to Get Results
Q: What would you say makes the biggest impact or what's one thing that yields you success?
High-quality, pre-qualified tours anchored in deep discovery and tailored experiences; prefacing visits with a thorough understanding of the prospect so tours are meaningful and efficient.
Grow Occupancy & Outcomes: Justin Harden & Kristine Schrudder Talk Efficiencies of Using Tech Stacks
Q: How does the tech stack specifically impact time saved and efficiency on the sales floor?
The single stack reduces multiple points of contact and data reconciliation, enables real-time assessments and online paperwork, and yields about 20 extra hours per month per sales team by cutting paperwork time, which translates into more calls and tours.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Age Range
Household Income
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Frequently Asked Questions About Grow Your Occupancy

What is Grow Your Occupancy about and what kind of topics does it cover?

The show focuses on growing occupancy and optimizing sales within senior living and active adult markets. Episodes emphasize disciplined sales processes, coaching and leadership, human-centered outreach, and the intelligent use of data, CRM, and targeted marketing to shorten the sales cycle and increase move-ins. Across discussions, guests share practical tactics—from discovery and pre-tour planning to post-tour follow-ups, as well as in-house lead generation, referral partnerships, and the role of culture in sustaining growth. A notable strength is the mix of hands-on, field-tested strategies with broader strategic insights on branding, language, and collaboration between sales, operations, and marketing. This combination likely helps oper... more

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How many episodes of Grow Your Occupancy are there?

Grow Your Occupancy launched 4 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Grow Your Occupancy?

Recent guests on Grow Your Occupancy include:

1. Allison Matthews
2. Jessi Weldon
3. Amanda Daughters
4. Jeff Gronemeyer
5. Matt Kelley
6. Tiffany Cooey
7. Cole Boysen
8. Larry Williams

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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