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Artwork for The Move In Senior Living Marketing

The Move In Senior Living Marketing

Unlock Health
Senior Living Marketing
Senior Living
Unlock Health
Artificial Intelligence
Smash Conference
Customer Experience
Empathy In Sales
Video Marketing
Leadership
Culture
Senior Care Finder
Mystery Shopping
Call Tracking
Dynamic Creative Optimization
Marketing
Catalyst Senior Living Solutions
Grow Your Occupancy
Elevate Senior Living
Trust In Sales
Lead Generation

Welcome to The Move In Senior Living Marketing, a podcast from Unlock Health, a full-service marketing partner for the aging services industry. Join us for candid conversations exploring the latest marketing strategies with the senior living community leaders, and innovative solution partners, who are moving our industry forward. Together we’ll build a community to build better communities. Welc... more

PublishesTwice monthlyEpisodes68Founded2 years ago
Number of ListenersCategories
MarketingBusinessHealth & Fitness

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Artwork for The Move In Senior Living Marketing

Latest Episodes

Transform Your Sales Approach with the Goal Giver Mindset

In this episode of The Move In Senior Living Podcast, host Larry Williams hosts a compelling discussion with Bob Berg, co-author of The Go Giver, and Christy Van Der Westhuizen, Senior Vice-P... more

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Asking Tough Questions Builds Empathy and Trust in Senior Living Sales

In this episode of The Move In Senior Living Podcast, host Larry Williams interviews senior living sales expert Reed Davis from One On One Sales Academy. Reed shares transformati... more

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In this episode of With the Move In, Larry wraps up the “Trust is the Currency” series with Tom Sanders, owner of Tom Sanders Photography and Films and Senior Living Photography.

Tom shares how his career began with photographing World War II vetera... more

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In this episode of The Move In Senior Living Podcast, host Larry Williams discusses all aspects of video content with Nathan Jones, founder and CEO of Dash Media, which specializes in video content marketing for the senior living industry. Jones talk... more

YouTube

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Bob Berg
Co-author of The Go Giver
Author; Go Giver franchise
Episode: The Power of the Go-Giver Mindset: Creating Value That Drives Occupancy
Christy Van Der Westhuizen
Senior Vice President of Sales and Marketing at Jaybird Senior Living
Jaybird Senior Living
Episode: The Power of the Go-Giver Mindset: Creating Value That Drives Occupancy
Reed Davis
Chief Learning Officer at The One On One Sales Academy
The One On One Sales Academy
Episode: Channeling Your Inner Hero: How to Ask Better Questions and Build Trust Faster
Tom Sanders
Owner of Senior Living Photography and Films; Photographer and filmmaker focused on senior living
Senior Living Photography; Tom Sanders Photography
Episode: Real People, Real Life: The Power of Authentic Photography in Senior Living
Nathan Jones
CEO and founder of Dash Media
Dash Media
Episode: Stop Selling, Start Storytelling: The Role of Video in Senior Living
Brooke Sellas
Founder and CEO of B Squared Media
B Squared Media
Episode: From Content to Conversations: Building Trust Through Social Media Engagement
Cristy Ballard
Revenue growth strategist with experience in senior living
Undisclosed in transcript
Episode: Early Experience, Lasting Impact: The Growth Power of Resident Satisfaction
Sarah Robertson
CEO of The Arbors & Ivy
The Arbors & Ivy
Episode: Special Edition: Shift the Narrative — Real Stories, Real Families, Real Senior Living
Bri LaChapelle
Marketing Specialist
The Arbors & Ivy
Episode: Special Edition: Shift the Narrative — Real Stories, Real Families, Real Senior Living

Host

Larry Williams
Host of The Move In Senior Living Marketing, affiliated with Unlock Health/The Move In Senior Living Marketing network.

Reviews

5.0 out of 5 stars from 7 ratings
  • A great podcast for senior living

    An exceptional podcast brimming with innovative ideas, practical tips, and captivating case studies in the realm of senior living.

    Apple Podcasts
    5
    Need4Eeo
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Content centers on authentic storytelling and resident-focused narratives.
The host cadence blends strategy with actionable takeaways for operators.
Offers practical tips for senior living marketing with real-world case studies.
Guests bring deep domain expertise across marketing, sales, and ops.

Top Marketing Podcasts

Talking Points

Recent interactions between the hosts and their guests.

The Power of the Go-Giver Mindset: Creating Value That Drives Occupancy
Q: Christy, how has The Go Giver mindset shaped your leadership and your team's approach to sales in senior living?
By leading with empathy, curiosity, and value, your team learns to view conversations as opportunities to help residents and families, not to pitch, which builds trust, reduces fear of being taken advantage of, and improves long-term outcomes.
The Power of the Go-Giver Mindset: Creating Value That Drives Occupancy
Q: Bob, can you give a quick 10,000-foot view of what The Go Giver is about and why it matters for salespeople?
Shifting focus from getting to giving, which means delivering immense value to others, leads to stronger relationships, more trust, and ultimately more business; it's a rational approach where serving others first makes people want to do business and share about you.
Solving the Occupancy Puzzle with Julie Podewitz
Q: What is the core take-away for listeners wanting to implement these ideas?
Start with a simple playbook, define clear outcomes, track the right KPIs, and commit to weekly coaching that's purposeful and data-driven rather than reactive.
Solving the Occupancy Puzzle with Julie Podewitz
Q: What sparked the shift to Grow Your Occupancy and the updated book?
COVID accelerated changes; the author saw the need for a bigger platform to help communities build a robust, scalable playbook that addresses ongoing evolution in marketing and sales.
Solving the Occupancy Puzzle with Julie Podewitz
Q: Who is this book really written for, and who should read it?
The book is for anyone involved in sales leadership and running a business within a senior living context, including regional directors, EDs, and operators; it's designed to be applicable across levels and roles.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Move In Senior Living Marketing

What is The Move In Senior Living Marketing about and what kind of topics does it cover?

This show concentrates on marketing strategies for senior living, with a clear emphasis on authentic storytelling, data-driven engagement, and cross-functional collaboration across sales, marketing, and operations. Episodes frequently explore durable video programs, trust-building through social and review data, and the role of resident-centered narratives in attracting families. Notable threads include the shift from vanity metrics to meaningful conversations, the integration of AI as an augmenting tool, and practical tactics for improving conversion, tours, and move-ins across multi-channel campaigns. A recurring strength is bringing together operators, marketers, and solution partners to share implementable playbooks and real-world outco... more

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Which podcasts are similar to The Move In Senior Living Marketing?

These podcasts share a similar audience with The Move In Senior Living Marketing:

1. Connecting the Dots: Senior Living Success with Matt Reiners
2. From Leads to Leases - Senior Living Marketing and Sales
3. Bridge the Gap: The Senior Living Podcast
4. The Mel Robbins Podcast
5. The Rachel Hollis Podcast

How many episodes of The Move In Senior Living Marketing are there?

The Move In Senior Living Marketing launched 2 years ago and published 68 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Move In Senior Living Marketing?

Recent guests on The Move In Senior Living Marketing include:

1. Bob Berg
2. Christy Van Der Westhuizen
3. Reed Davis
4. Tom Sanders
5. Nathan Jones
6. Brooke Sellas
7. Cristy Ballard
8. Sarah Robertson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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