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Inside Insights

Zappi
Consumer Insights
Marketing Strategy
Customer Experience
Market Research
Agentic AI
Consumer Behavior
Behavioral Science
Visa
Personal Shopper Agents
NFL
Single-Person Households
Consumer Spending Trends
Say-Do Gap
Heuristics
Generative AI
Artificial Intelligence
Hacking the Human Mind
Social Proof
Travel Industry
Marketing Effectiveness

Marketing and insights teams speak different languages.

Their disconnect wastes budgets, delays campaigns, and leaves consumer truth buried in data.

The cost?

Missed opportunities and marketing that doesn't connect.

Inside Insights tears down these silos with bold, human conversations that transform how brands win with consumers. We reveal where data-driven marketing strategy meets consumer int... more

PublishesTwice monthlyEpisodes98Founded6 years ago
Number of ListenersCategories
MarketingManagementBusiness

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Artwork for Inside Insights

Latest Episodes

Performance marketing gets you noticed, but it can't scale you forever. Marcelo Kertész, CMO of MANSCAPED, turned a brand built on awkward jokes into the number three electric grooming brand in the US. All this while outmaneuvering competitors decade... more

The biggest brands have the most data and act on it slowest. Patrick O'Toole, CMO of Unleashed Brands, has led billion-dollar brands at PepsiCo and Burger King. Now, he's rebuilding an entire marketing function from scratch with AI at the center, giv... more

Most legacy brands fail when they're too scared to be brave. Boris Dolkhani, CMO at Robert Bosch GmbH, transformed a 139-year-old engineering company into a modern storytelling powerhouse with campaigns like "Like a Bosch" and their first-ever Super ... more

Marketing and insights teams speak different languages when building cultural relevance. Radhika Duggal, CMO of Major League Soccer, and Bettina Garibaldi, Chief Marketing Officer for FIFA World Cup 26™ New York New Jersey, reveal how soccer earned i... more

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Recent Guests

Patrick O'Toole
Chief Marketing Officer at Unleashed Brands
Unleashed Brands
Episode: Building the AI-Native Insights Function of the Future
Boris Dolkhani
SVP of Corporate and Mobility Marketing, Brand Management and Communication Strategy at Bosch
Bosch
Episode: Translating 139 Years of Innovation into Modern Storytelling
Radhika Duggal
CMO, Major League Soccer
Major League Soccer
Episode: How Soccer Built Culture Before America Fully Embraced It
Bettina Garibaldi
Chief Marketing & Communications Officer
FIFA World Cup 2026 (New York, New Jersey)
Episode: How Soccer Built Culture Before America Fully Embraced It
Christian Niederauer
Vice President Global Insights at Colgate-Palmolive
Colgate-Palmolive
Episode: Using AI to ask deeper, more human questions
Carolyn Pollock
Former CMO of Tailored Brands, advisor to CMOs and CEOs
Tailored Brands (former); advisor to CMOs and CEOs
Episode: How to build brand elasticity to reshape perception
Alex Hardy
Consumer Insights and Analytics Director at Nomad Foods
Nomad Foods
Episode: How consumer insights are reshaping perceptions & driving innovation in frozen foods
Patrick Roney
Consumer and Product Insights Lead at HelloFresh
HelloFresh
Episode: How HelloFresh scales DTC with consumer insights
Sorin Patilinet
Global Marketing Strategist, Engineer turned marketer; author
PepsiCo
Episode: The Science Behind Measurable Marketing Impact

Hosts

Nataly Kelly
Host of Inside Insights
Steve Phillips
Host of Inside Insights

Reviews

4.7 out of 5 stars from 45 ratings
  • Consumer Marketing Insights needed a podcast like this

    Great hosts and great names on the rooster. I don’t know any other CMI/Insights podcast worth listening to before you tried this one. Enjoy. A friend!

    Apple Podcasts
    5
    The Marketing Engineer
    Belgium9 months ago
  • Insightful!

    Really happy to find a podcast that focuses on insights as an emerging professional!

    Apple Podcasts
    5
    Oddwolf
    United Kingdom3 years ago
  • Personal stories + real takeaways

    Ryan and Patricia show us the fun and engaging side of the insights industry! Every episode they give us personal stories plus meaningful takeaways we can actually use. Plus they seem to have a lot of fun interacting with each other and the guests. It’s a must for anyone in insights or anyone who wants to learn more about it!

    Apple Podcasts
    5
    khrdy
    United States5 years ago
  • Enjoying!

    I take away something tangible each time I listen

    Apple Podcasts
    5
    Emvp123
    United States5 years ago
  • Tangible insights for consumer centric leaders

    Pragmatic stories on how people are really driving change and enabling businesses to drive consumer led decision making. Must listen for insights and marketing pros.

    Apple Podcasts
    5
    ryanbarry508
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Great balance of theory and hands-on examples from leading brands.
Practical and actionable insights that you can apply immediately.
Guests bring real-world experience and tangible takeaways.
Hosts keep discussions engaging and grounded in business impact.
The mix of storytelling and data-driven guidance resonates with insights teams.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Translating 139 Years of Innovation into Modern Storytelling
Q: What signal indicates a story is resonating?
A strong gut feeling supported by years of experience often signals deeper resonance beyond numbers.
Translating 139 Years of Innovation into Modern Storytelling
Q: What's one thing most legacy brands get wrong when trying to modernize?
They are scared and not brave enough to rewrite their narrative; fear hampers bold brand evolution.
How Soccer Built Culture Before America Fully Embraced It
Q: What should marketers learn from soccer for long-term brand-building beyond 2026?
View the World Cup as a cultural shift, and focus on turning attention into belonging and sustained fan engagement through local relevance and community-driven experiences.
How Soccer Built Culture Before America Fully Embraced It
Q: What marketing lesson from soccer has nothing to do with sports?
Always start with the customer; marketing should advocate for the customer's perspective and emphasize belonging and identity as drivers of decision-making.
How Soccer Built Culture Before America Fully Embraced It
Q: What signal tells you a community genuinely cares about an event, not just aware of it?
When people start doing your marketing for you—awareness can be bought, but genuine care leads to shared promotions, local collaborations, and plans among families and businesses.

Audience Metrics

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Listeners per Episode
Gender Skew
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Frequently Asked Questions About Inside Insights

What is Inside Insights about and what kind of topics does it cover?

This show centers on the intersection of marketing, consumer insights, and data-driven decision-making. Episodes explore how insights teams can operate at speed and scale—from AI-first growth models to human-centered analytics, cultural relevance, and cross-functional governance. Guests range from CMOs and brand leaders to AI and behavioral-science experts, all sharing practical frameworks, real-world experiments, and actionable takeaways to improve how brands understand and connect with consumers. A few standout angles include mass personalization, regional storytelling, and building measurable marketing engines that bridge data with tangible business impact. The format emphasizes candid conversations, pragmatic lessons, and examples liste... more

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How many listeners does Inside Insights get?

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Which podcasts are similar to Inside Insights?

These podcasts share a similar audience with Inside Insights:

1. Earsay: The Audible and iHeart Audiobook Club
2. NerdWallet's Smart Money Podcast
3. Smart Travel: Upgrade Your Getaways
4. The $100 MBA Show
5. The School of Greatness

How many episodes of Inside Insights are there?

Inside Insights launched 6 years ago and published 98 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Inside Insights?

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What guests have appeared on Inside Insights?

Recent guests on Inside Insights include:

1. Patrick O'Toole
2. Boris Dolkhani
3. Radhika Duggal
4. Bettina Garibaldi
5. Christian Niederauer
6. Carolyn Pollock
7. Alex Hardy
8. Patrick Roney

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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