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Inside Insights

Zappi
Consumer Insights
Marketing Strategy
Customer Experience
Market Research
Agentic AI
Consumer Behavior
Behavioral Science
Visa
Personal Shopper Agents
NFL
Say-Do Gap
Heuristics
Single-Person Households
Consumer Spending Trends
Generative AI
Social Proof
Hacking the Human Mind
Travel Industry
Marketing Effectiveness
AI Innovation

Marketing and insights teams speak different languages.

Their disconnect wastes budgets, delays campaigns, and leaves consumer truth buried in data.

The cost?

Missed opportunities and marketing that doesn't connect.

Inside Insights tears down these silos with bold, human conversations that transform how brands win with consumers. We reveal where data-driven marketing strategy meets consumer int... more

PublishesTwice monthlyEpisodes90Founded6 years ago
Number of ListenersCategories
BusinessMarketingManagement

Listen to this Podcast

Artwork for Inside Insights

Latest Episodes

Most meal kit companies struggle with turning trial customers into loyal subscribers. Patrick Roney, Customer Insights & Analytics Lead at HelloFresh, bridges marketing strategy with behavioral data to solve this exact challenge, having previously ap... more

Marketing teams measure campaigns but miss the bigger picture of systematic effectiveness. Sorin Patilinet, Global Marketing Effectiveness Executive at PepsiCo, bridges engineering precision with marketing creativity to build scalable measurement sys... more

Most insights teams still operate like order-takers, not strategic partners.

Sinead Jefferies, SVP of Professional Services at Zappi and former Chair of the Market Research Society, bridges C-suite strategy with operational research excellence, tran... more

Most global brands fail at cultural relevance despite massive research investments. Katherine Melchior Ray, former CMO at Shiseido and marketing leader across Nike, Louis Vuitton, and Hyatt, bridges strategic vision with cultural intelligence gained ... more

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Recent Guests

Patrick Roney
Consumer and Product Insights Lead at HelloFresh
HelloFresh
Episode: How HelloFresh scales DTC with consumer insights
Sorin Patilinet
Global Marketing Strategist, Engineer turned marketer; author
PepsiCo
Episode: The Science Behind Measurable Marketing Impact
Sinead Jefferies
SVP of Professional Services at Zappi
Zappi
Episode: It’s Not the Data, It’s the People
Katherine Melchior Ray
Global brand leader and marketing expert
Globe Ally
Episode: Think Global, Feel Local: How Insight Powers Cultural Relevance
Mark Kirkham
CMO of PepsiCo Beverages US
PepsiCo
Episode: Super Bowl advertising that actually works
Greg Guidotti
CMO of Ferrara Candy Company
Ferrara Candy Company
Episode: Super Bowl advertising that actually works
Michael Nevski
Director of Global Insights at Visa
Visa
Episode: Shaping Customer Experiences with Agentic AI & Personal Shopper Agents
Richard Shotton
Behavioral science expert and founder at Astroten, author of Hacking the Human Mind
Astroten
Episode: How Behavioral Science Helps Brands Overcome Fragmented Insights
Ridhima Thukral
Global Brand Director at Unilever
Unilever
Episode: How Unilever's Global Brand Director Scales Beauty Brands Across 190 Countries

Hosts

Steve Phillips
Co-host of Inside Insights; a visionary in the marketing industry and founder of Zappi, focused on transforming how brands connect with consumers.
Nataly Kelly
Co-host of Inside Insights; CMO of Zappi and an accomplished author, sharing insights on marketing and growth from a data-driven perspective.

Reviews

4.7 out of 5 stars from 40 ratings
  • Consumer Marketing Insights needed a podcast like this

    Great hosts and great names on the rooster. I don’t know any other CMI/Insights podcast worth listening to before you tried this one. Enjoy. A friend!

    Apple Podcasts
    5
    The Marketing Engineer
    Belgium5 months ago
  • Insightful!

    Really happy to find a podcast that focuses on insights as an emerging professional!

    Apple Podcasts
    5
    Oddwolf
    United Kingdom3 years ago
  • Personal stories + real takeaways

    Ryan and Patricia show us the fun and engaging side of the insights industry! Every episode they give us personal stories plus meaningful takeaways we can actually use. Plus they seem to have a lot of fun interacting with each other and the guests. It’s a must for anyone in insights or anyone who wants to learn more about it!

    Apple Podcasts
    5
    khrdy
    United States5 years ago
  • Enjoying!

    I take away something tangible each time I listen

    Apple Podcasts
    5
    Emvp123
    United States5 years ago
  • Tangible insights for consumer centric leaders

    Pragmatic stories on how people are really driving change and enabling businesses to drive consumer led decision making. Must listen for insights and marketing pros.

    Apple Podcasts
    5
    ryanbarry508
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The podcast is recognized for its focus on data-driven marketing strategies and consumer connections.
Audience members value the actionable takeaways that they can implement in their own roles and organizations.
Listeners appreciate the engaging conversations and practical insights shared by the hosts and their guests.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

The Science Behind Measurable Marketing Impact
Q: What's one engineering principle you wish marketers would adopt tomorrow?
Adopt Kaizen: change one variable at a time during tests, learn, and then iterate, rather than shifting multiple variables at once and blaming the methodology for lack of causality.
The Science Behind Measurable Marketing Impact
Q: What's a marketing myth that data proves wrong?
Ad wear-out is overstated as a universal problem; consumers don't tire of great work as quickly as marketers think, and long-running, well-loved campaigns can outperform frequent changes driven by short-term testing biases.
The Science Behind Measurable Marketing Impact
Q: What's the most misunderstood concept in marketing effectiveness?
Media ROI is often confused with overall effectiveness; true effectiveness comes from optimizing the broader system to improve the ultimate business outcomes, not just chasing ROI in isolation.
The Science Behind Measurable Marketing Impact
Q: So first of all, why should marketing teams be led by engineers?
Because many top market-cap companies are led by engineers, and engineering thinking—systematic experiments, hypotheses, and iterative testing—helps marketers communicate with leadership and build disciplined, scalable processes.
Think Global, Feel Local: How Insight Powers Cultural Relevance
Q: How do brands build trust?
Trust comes from shared values, reliable communication, and a history of deliverables, creating a cycle that reinforces brand loyalty.

Audience Metrics

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Frequently Asked Questions About Inside Insights

What is Inside Insights about and what kind of topics does it cover?

Focused on bridging the gap between marketing and insights teams, this series engages in candid discussions that aim to enhance consumer connections while maximizing the value of data and marketing strategies. Episodes feature industry experts sharing practical insights on behavioral science, consumer feedback, and innovative marketing tactics, revealing the importance of understanding consumer behavior in creating impactful campaigns. With a commitment to actionable advice, conversations emphasize real-world applications that help practitioners navigate the complexities of modern marketing landscapes, making this a valuable resource for leaders looking to transform insights into tangible business benefits.

Where can I find podcast stats for Inside Insights?

Rephonic provides a wide range of podcast stats for Inside Insights. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Inside Insights and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Inside Insights get?

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What are the audience demographics for Inside Insights?

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How many subscribers and views does Inside Insights have?

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Which podcasts are similar to Inside Insights?

These podcasts share a similar audience with Inside Insights:

1. Unfiltered Soccer with Landon Donovan and Tim Howard
2. NerdWallet's Smart Money Podcast
3. Smart Travel: Upgrade Your Getaways
4. Cousins with Vince Carter & Tracy McGrady
5. The Interface

How many episodes of Inside Insights are there?

Inside Insights launched 6 years ago and published 90 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Inside Insights?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Inside Insights?

Rephonic pulls ratings and reviews for Inside Insights from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Inside Insights?

Recent guests on Inside Insights include:

1. Patrick Roney
2. Sorin Patilinet
3. Sinead Jefferies
4. Katherine Melchior Ray
5. Mark Kirkham
6. Greg Guidotti
7. Michael Nevski
8. Richard Shotton

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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