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Artwork for Inside Insights

Inside Insights

Zappi
Consumer Insights
NFL
Marketing Strategy
AI Innovation
Market Research
Consumer Feedback
Product Development
Innovation
Data Engagement
Connected Insights Imperative Report
Super Bowl
Creative Process
Data-Driven Decision Making
Collaboration
Africa
Diageo
Feedback
Qualitative Research
Data Fragmentation
Organizational Structure

Marketing and insights teams speak different languages.

Their disconnect wastes budgets, delays campaigns, and leaves consumer truth buried in data.

The cost?

Missed opportunities and marketing that doesn't connect.

Inside Insights tears down these silos with bold, human conversations that transform how brands win with consumers. We reveal where data-driven marketing strategy meets consumer int... more

PublishesTwice monthlyEpisodes82Founded5 years ago
Number of ListenersCategories
MarketingManagementBusiness

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Artwork for Inside Insights

Latest Episodes

Most global brands dilute their message when scaling across markets. Ridhima Thukral, Global Brand Director at Unilever, proves the opposite. Iconic brands become lighthouses that deepen their core philosophy while expressing it locally across countr... more

Most brands treat consumer feedback like a necessary evil. Chris Bellinger, Chief Creative Officer at PepsiCo Foods US, reveals how top creative teams turn feedback into their secret weapon. Chris bridges the gap between bold creative vision and cons... more

Sports brands struggle to maintain relevance beyond game day. Marissa Solis, SVP of Global Brand and Consumer Marketing at the NFL, transforms seasonal entertainment into year-round cultural engagement through strategic storytelling and community imp... more

Zappi's Nataly Kelly and Steve Phillips introduce a new season of Inside Insights by breaking down the 2025 Connected Insights Imperative. They unpack why teams with connected insights report 24-point higher satisfaction, how data fragmentation (41%)... more

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Recent Guests

Chris Bellinger
Chief Creative Officer at PepsiCo Foods US
PepsiCo
Episode: Tapping Your Consumers As Bold Creative Partners
Marissa Solis
SVP, Global Brand and Consumer Marketing at NFL
NFL
Episode: Building the NFL brand beyond the game itself
Deirdre van Zyl
Head of innovation planning for Africa at Diageo, passionate innovator.
Diageo
Episode: #77 - Innovating on the edges: How to navigate AI and complex markets

Host

Ryan
Co-host with a focus on practical applications of consumer insights and marketing strategies, leading discussions with industry experts.

Reviews

4.8 out of 5 stars from 34 ratings
  • Insightful!

    Really happy to find a podcast that focuses on insights as an emerging professional!

    Apple Podcasts
    5
    Oddwolf
    United Kingdom2 years ago
  • Personal stories + real takeaways

    Ryan and Patricia show us the fun and engaging side of the insights industry! Every episode they give us personal stories plus meaningful takeaways we can actually use. Plus they seem to have a lot of fun interacting with each other and the guests. It’s a must for anyone in insights or anyone who wants to learn more about it!

    Apple Podcasts
    5
    khrdy
    United States5 years ago
  • Enjoying!

    I take away something tangible each time I listen

    Apple Podcasts
    5
    Emvp123
    United States5 years ago
  • Tangible insights for consumer centric leaders

    Pragmatic stories on how people are really driving change and enabling businesses to drive consumer led decision making. Must listen for insights and marketing pros.

    Apple Podcasts
    5
    ryanbarry508
    United States5 years ago
  • Refreshing

    I really enjoyed this podcast. Learned loads and found it really helpful.

    Apple Podcasts
    5
    Apricoticca
    United Kingdom5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The dynamic interaction between hosts adds an engaging element to the conversations.
Listeners appreciate the actionable insights and real-world applicability of the discussions.
Feedback emphasizes the relevance of AI and insights integration in modern marketing strategies.
The focus on bridging marketing and consumer understanding is well-received by professionals in the field.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Tapping Your Consumers As Bold Creative Partners
Q: How will marketers spot and act on great ideas first in the future?
AI and data analytics will enable rapid identification and engagement with trending ideas, allowing marketers to act quickly and take calculated risks.
Tapping Your Consumers As Bold Creative Partners
Q: What's the most surprising thing you've heard directly from consumers about a PepsiCo brand?
People expressed emotional resonance with a campaign highlighting farming life in the Midwest, showcasing representation of their backgrounds.
Tapping Your Consumers As Bold Creative Partners
Q: What's one piece of feedback that completely reshaped a campaign you worked on?
It was probably, I don't get it. I don't understand it, I don't get it. It changed how we presented ideas to ensure consumers can easily understand the final concept.
Building the NFL brand beyond the game itself
Q: How do you ensure community initiatives are authentic?
By showcasing real stories and community impacts, we enhance the league's perception beyond just the game.
Building the NFL brand beyond the game itself
Q: How do you identify international markets to prioritize?
We look for conditions like potential fan bases, media landscapes, and shared values to ensure sustainable growth.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Inside Insights

What is Inside Insights about and what kind of topics does it cover?

The content focuses on bridging the gap between marketing and insights teams, shedding light on common disconnects that can hinder effective consumer engagement and marketing strategies. Episodes tackle various aspects of marketing strategy, including the integration of consumer insights, data fragmentation, and the evolving roles of technology and AI in enhancing marketing efforts. Listeners can expect candid discussions on contemporary challenges in marketing, innovative methodologies, and practical takeaways that can be implemented in real-world scenarios. With a focus on actionable insights, the podcast aims to empower professionals in the marketing field to leverage data more effectively and cultivate deeper connections with their cons... more

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How many listeners does Inside Insights get?

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What are the audience demographics for Inside Insights?

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How many subscribers and views does Inside Insights have?

To see how many followers or subscribers Inside Insights has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of Inside Insights are there?

Inside Insights launched 5 years ago and published 82 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Inside Insights?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Inside Insights?

Recent guests on Inside Insights include:

1. Chris Bellinger
2. Marissa Solis
3. Deirdre van Zyl

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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