
Always Be Testing explores the experiments, insights, and growth stories shaping the future of affiliate and partner marketing in B2B SaaS. Hosted by industry veterans, the show dives deep into real-world lessons from the people driving measurable impact at companies like Google, HubSpot, Ramp, Webflow, G2, and beyond. Each episode uncovers what happens when today's most innovative marketers chall... more
| Publishes | Weekly | Episodes | 136 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||

Michelle Eatherton, Chief Business Officer at Liminal, shares how she convinced her co-founder to build the company partner-led from the very first call, before there was even a product. She and Tye dig into why mid-market enterprises are the underse... more
Jordan Bentley, founder of Audio Hook, explains how he built a performance-based podcast advertising model where brands only pay for real outcomes, not impressions. He and Tye talk about why AI made ad production easier (not the strategy), and why ge... more
Michael Gants, founder and CEO of Encore, breaks down how apps can turn unused "streak" and celebration screens into a new revenue stream, without a single ad or paywall. He shares how brands like Disney, Uber, and Apple are paying to reach users in ... more
Brook Schaaf, co-founder of FMTC and author of the new book Affiliate Hypotheses, joins Tye to make the case that affiliate marketing might be the internet's best — and sometimes only — way to monetize the open web. They dig into why walled gardens l... more
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A practical, opinionated show about affiliate and partner marketing in B2B SaaS, featuring founders, marketers, and product leaders who share real-world GTM experiments, attribution challenges, and scalable partnership programs. Episodes emphasize AI-enabled growth, governance and security in enterprise tooling, and strategies to balance partner quality with quantity, all aimed at helping teams drive measurable revenue through authentic collaborations. Notable strengths include candid customer stories, action-oriented frameworks, and a tendency to explore both technical depth and go-to-market pragmatism, making it valuable for listeners building or optimizing partner ecosystems.
Potential listeners should expect rigorous discussions about ... more
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Always Be Testing launched 3 years ago and published 136 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Always Be Testing include:
1. Michelle Eatherton
2. Jordan Bentley
3. Michael Gants
4. Brook Schaaf
5. Vikram Chalana
6. Danielle Sakher
7. Darryl Yearwood
8. Avishag Daniely
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.