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Artwork for Always Be Testing

Always Be Testing

Tye DeGrange
Affiliate Marketing
Influencer Marketing
Performance Marketing
Saas
Customer Acquisition
Data-Driven Marketing
Amazon
Growth Marketing
Refer-a-Friend Programs
Emma Mondolino
B2B Marketing
Marketing
AI Tools
Hellofresh
Marketing Strategy
Customer Engagement
Levels
Continuous Glucose Monitors
Metabolic Health
Medialink

Your guided tour of the world of growth, performance marketing, customer acquisition, paid media, and affiliate marketing. We talk with industry experts and discuss experiments and their learnings in growth, marketing, and life. Time to nerd out, check your biases at the door, and have some fun talking about data-driven growth and lessons learned!

PublishesWeeklyEpisodes102Founded2 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for Always Be Testing

Latest Episodes

In this episode of Always Be Testing, host Tye DeGrange sits down with John Toskey, a seasoned marketing leader with over 25 years of experience in global partner and performance marketing. Having held senior roles at eBay, Affirm, and Opera Software... more

In this episode of Always Be Testing, host Tye DeGrange sits down with Kayla Castro, Senior Manager of Affiliates & Partnerships at Zenni Optical, to talk about the evolving world of affiliate marketing. Kayla shares her experience leading affiliate ... more

In this special episode, Tye DeGrange, CEO of Round Barn Labs and host of Always Be Testing, reflects on his journey in marketing and the timeless principles he calls the Cowboy Code. Drawing from his upbringing on a California ranch and decades of e... more

In this episode of the Always Be Testing podcast, Peter Denton—a seasoned growth and marketing leader with a 25+ year career in startups, product experimentation, and marketing innovation—shares a wealth of insights from his journey through the dot-c... more

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Recent Guests

Philip Qiu
CEO and co-founder of Henry Social, former B2B SaaS investor
Henry Social
Episode: #74 The Rise of AI Agents in Consumer Shopping: A New Era | Matt Hunter & Philip Qiu
Matt Hunter
Senior leader at Impact.com with over 25 years in the marketing industry
Impact.com
Episode: #74 The Rise of AI Agents in Consumer Shopping: A New Era | Matt Hunter & Philip Qiu
Dan Darcy
Chief Customer Officer at Qualified
Qualified
Episode: #73 AI SDRs for better performance | Dan Darcy, Chief Customer Officer, Qualified
Ian Martins
Managing Director of Zenith, a global media agency.
Zenith
Episode: #71 Navigating the Complexities of Fragmented Marketing Strategies | Ian Martins, EVP, Managing Director | Zenith
Udi Ledergor
Chief Evangelist and former CMO, Gong
Gong
Episode: #66 Building Gong’s GTM Strategy and the Future of B2B SaaS Marketing | Udi Ledergor, Chief Evangelist and former CMO, Gong
Aaron Orendorff
VP of Growth at Fermat
Fermat
Episode: #64 B2B SaaS Marketing Mastery | Aaron Orendorff, VP of Growth at Fermat
Tyler Calder
CMO of PartnerStack
PartnerStack
Episode: #63 The Tech Stack for B2B Affiliate Marketing, Tyler Calder, CMO of PartnerStack
Famous Rhodes
CMO of Apex Service Partners
Apex Service Partners
Episode: #62 From Automotive Leader to Bringing Innovation to Marketing Home Services, Famous Rhodes, CMO, Apex Service Partners
Jake Schonberger
Head of Brand Partnerships at Beehiiv
Beehiiv
Episode: #61 Growth Loops in Email Marketing, Jake Schonberger, Head of Brand Partnerships, Beehiiv

Host

Ty DeGrange
Host of the show, Ty DeGrange is known for guiding discussions on growth, performance marketing, and customer acquisition, while sharing his passion for data-driven insights.

Reviews

5.0 out of 5 stars from 15 ratings
  • Maximum Insight

    This guy must be a Hogg

    Apple Podcasts
    5
    L’Admiral
    France2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The interviews with industry experts are frequently highlighted as a valuable part of the content.
Audience members find the blend of humor and education to make complex topics enjoyable and approachable.
Listeners appreciate the insightful discussions and the host's engaging style.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#238
United States/Top Podcasts
Apple Podcasts
#5
United States/Business/Marketing
Apple Podcasts
#47
United States/Business
Apple Podcasts
#13
Brazil/Business/Marketing
Apple Podcasts
#135
Brazil/Business

Talking Points

Recent interactions between the hosts and their guests.

#50 Fractional CMO Consulting, Advising, Investing in Leading Consumer Brands, Jim Kingsbury
Q: What are some experiments or learnings you’ve found notable?
Jim emphasizes the clarity and ease of holdout tests for convincing stakeholders compared to the complexities of media mix modeling.
#50 Fractional CMO Consulting, Advising, Investing in Leading Consumer Brands, Jim Kingsbury
Q: How do you approach the measurement challenge?
Jim discusses the evolving nature of marketing measurement and the importance of aligning on methodologies within organizations.
#50 Fractional CMO Consulting, Advising, Investing in Leading Consumer Brands, Jim Kingsbury
Q: What does the Fractional CMO role look like?
Jim describes it as hands-on active advising where he helps companies navigate their growth challenges and establish sustainable practices.
#50 Fractional CMO Consulting, Advising, Investing in Leading Consumer Brands, Jim Kingsbury
Q: How did you get into performance marketing in the first place?
Jim shares his journey starting with Amazon and how his experiences in data-driven decision-making shaped his understanding of marketing.
#62 From Automotive Leader to Bringing Innovation to Marketing Home Services, Famous Rhodes, CMO, Apex Service Partners
Q: What are some of the levers that you're excited about, or you've just seen kind of start to click for you and the team?
Social media is one big aspect of it. Authentic content showing you as a fabric of the community is critical.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Always Be Testing

What is Always Be Testing about and what kind of topics does it cover?

The content explores the fields of growth and performance marketing with a particular focus on customer acquisition and affiliate marketing. It features in-depth discussions with industry experts who share insights from their experiences and experiments, driving home the importance of data-driven strategies and the lessons learned from both successes and failures in marketing. Unique elements of the discussion include a balance of humor and practical wisdom, making complex topics accessible while engaging listeners in a nerdy yet informative manner. The blend of various marketing disciplines, coupled with a consistent focus on real-life applications and outcomes, makes it a valuable resource for marketing professionals and enthusiasts alike... more

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Which podcasts are similar to Always Be Testing?

These podcasts share a similar audience with Always Be Testing:

1. The Daily

How many episodes of Always Be Testing are there?

Always Be Testing launched 2 years ago and published 102 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Always Be Testing?

Recent guests on Always Be Testing include:

1. Philip Qiu
2. Matt Hunter
3. Dan Darcy
4. Ian Martins
5. Udi Ledergor
6. Aaron Orendorff
7. Tyler Calder
8. Famous Rhodes

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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