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Artwork for Always Be Testing

Always Be Testing

Tye DeGrange
Affiliate Marketing
Artificial Intelligence
B2B Saas
Influencer Marketing
Performance Marketing
Data-Driven Marketing
Growth Marketing
Customer Acquisition
Attribution
Saas
Partnerstack
Marketing
E-Commerce
Hubspot
Gong
Customer Experience
Partnerships
Cowboy Code
Marketing Strategy
Google

Always Be Testing explores the experiments, insights, and growth stories shaping the future of affiliate and partner marketing in B2B SaaS. Hosted by industry veterans, the show dives deep into real-world lessons from the people driving measurable impact at companies like Google, HubSpot, Ramp, Webflow, G2, and beyond. Each episode uncovers what happens when today's most innovative marketers chall... more

PublishesWeeklyEpisodes136Founded3 years ago
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MarketingBusiness

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Artwork for Always Be Testing

Latest Episodes

Michelle Eatherton, Chief Business Officer at Liminal, shares how she convinced her co-founder to build the company partner-led from the very first call, before there was even a product. She and Tye dig into why mid-market enterprises are the underse... more

Jordan Bentley, founder of Audio Hook, explains how he built a performance-based podcast advertising model where brands only pay for real outcomes, not impressions. He and Tye talk about why AI made ad production easier (not the strategy), and why ge... more

Michael Gants, founder and CEO of Encore, breaks down how apps can turn unused "streak" and celebration screens into a new revenue stream, without a single ad or paywall. He shares how brands like Disney, Uber, and Apple are paying to reach users in ... more

Brook Schaaf, co-founder of FMTC and author of the new book Affiliate Hypotheses, joins Tye to make the case that affiliate marketing might be the internet's best — and sometimes only — way to monetize the open web. They dig into why walled gardens l... more

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Recent Guests

Michelle Eatherton
Chief Business Officer at liminal.ai
liminal.ai
Episode: # 134 Building a SaaS Company Partner-Led From Day One | Michelle Eatherton & Tye DeGrange
Jordan Bentley
Founder of Audio Hook
Audio Hook
Episode: #133 Making Podcast Ads Fully Performance-Based | Jordan Bentley & Tye DeGrange
Michael Gants
Founder and CEO of Encore
Encore
Episode: #132 Turning App Confetti Screens Into Revenue | Michael Gants & Tye DeGrange
Brook Schaaf
Industry veteran in affiliate marketing; co-founder of FMTC; author
FMTC, Author
Episode: #131 Can Affiliate Marketing Save the Open Web? | Brook Schaaf & Tye DeGrange
Vikram Chalana
Founder and leader of Pictory
Pictory
Episode: #130 From 50 to 5,000 Customers in 60 Days: Pictory's PMF Story
Danielle Sakher
Head of GoToMarket for Remy, Mind Studio
Remy / Mind Studio
Episode: #129 Building Enterprise-Grade AI Tools Safely | Danielle Sakher & Tye DeGrange
Darryl Yearwood
Head of Partnerships at Apollo
Apollo
Episode: #128: Why Partner Quality Beats Partner Count | Darryl Yearwood & Tye DeGrange
Avishag Daniely
Leader in cybersecurity and marketing/alliances for One Layer
One Layer
Episode: #127: From IDF Cyber Ops to B2B Marketing: Building GTM from Scratch | Avishag Daniely
Logan Dunn
Marketing leader at Wyze
Wyze
Episode: #125: Less Traffic, More Sales: Wyze's Counterintuitive Paid Media Playbook | Logan Dunn

Hosts

Brook Schaaf
Host of Always Be Testing (co-host)
Ty Degrange
Host of Always Be Testing (co-host)

Reviews

4.9 out of 5 stars from 22 ratings
  • Maximum Insight

    This guy must be a Hogg

    Apple Podcasts
    5
    L’Admiral
    France3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests bring real-world experiments, not theory.
Thoughtful and data-driven insights on partnerships that feel practical and applicable.
A strong focus on AI-enabled growth and governance in enterprise tools.
The conversations balance enterprise perspectives with hands-on tactics that listeners can implement.
The show offers deep dives into attribution and measurement valuable for marketers.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

# 134 Building a SaaS Company Partner-Led From Day One | Michelle Eatherton & Tye DeGrange
Q: How did your background and relationship with the CEO influence this decision?
The CEO and I had a long-standing, trust-based relationship from our time at AWS, and the initial conversation about partnerships evolved into a conviction that partnering would be foundational to the company's architecture, sales, and growth, making partner-led the core strategy early on.
# 134 Building a SaaS Company Partner-Led From Day One | Michelle Eatherton & Tye DeGrange
Q: Why did you decide to pursue a partner-led approach from day one?
Because the intersection of data, security, and nascent AI creates a strong case for partners as trusted advisors who can help enterprises adopt new tech without compromising privacy or governance; the goal was to build a company where partnerships drive go-to-market, revenue, and product direction from the start.
#127: From IDF Cyber Ops to B2B Marketing: Building GTM from Scratch | Avishag Daniely
Q: What's a maximum-impact takeaway you want listeners to remember when developing partner-led growth strategies?
Treat partners as strategic assets with clear roles (awareness, pipeline, technology moat, advocacy), align incentives with their goals, and measure success based on those specific roles to drive mutual benefit.
#127: From IDF Cyber Ops to B2B Marketing: Building GTM from Scratch | Avishag Daniely
Q: What advice do you have for builders of product, marketing, and partnerships who want to advance their careers in this space?
Focus on translating customer and partner insights into actionable, company‑wide initiatives quickly. Build cross‑functional alignment so information from the field doesn't stall, and ensure all parts of the team can execute together.
#124 Why Authentic Content Beats the Algorithm | Yoray Halevy
Q: Can you share a concrete example of a test that illustrates these principles?
Yes, a makeup brand used a social-proof content piece featuring unsponsored reviews from social networks, which increased engagement, time-on-page, and click-through rates versus a purely brand-led explanation.

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Frequently Asked Questions About Always Be Testing

What is Always Be Testing about and what kind of topics does it cover?

A practical, opinionated show about affiliate and partner marketing in B2B SaaS, featuring founders, marketers, and product leaders who share real-world GTM experiments, attribution challenges, and scalable partnership programs. Episodes emphasize AI-enabled growth, governance and security in enterprise tooling, and strategies to balance partner quality with quantity, all aimed at helping teams drive measurable revenue through authentic collaborations. Notable strengths include candid customer stories, action-oriented frameworks, and a tendency to explore both technical depth and go-to-market pragmatism, making it valuable for listeners building or optimizing partner ecosystems.

Potential listeners should expect rigorous discussions about ... more

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Always Be Testing launched 3 years ago and published 136 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Always Be Testing?

Recent guests on Always Be Testing include:

1. Michelle Eatherton
2. Jordan Bentley
3. Michael Gants
4. Brook Schaaf
5. Vikram Chalana
6. Danielle Sakher
7. Darryl Yearwood
8. Avishag Daniely

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