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Artwork for Always Be Testing

Always Be Testing

Tye DeGrange
Affiliate Marketing
Influencer Marketing
Performance Marketing
Saas
Customer Acquisition
Data-Driven Marketing
Amazon
Growth Marketing
Growth Loops
Refer-a-Friend Programs
Emma Mondolino
B2B Marketing
AI Tools
Marketing
Hellofresh
Marketing Strategy
Customer Engagement
Levels
Metabolic Health
Continuous Glucose Monitors

Your guided tour of the world of growth, performance marketing, customer acquisition, paid media, and affiliate marketing. We talk with industry experts and discuss experiments and their learnings in growth, marketing, and life. Time to nerd out, check your biases at the door, and have some fun talking about data-driven growth and lessons learned!

PublishesWeeklyEpisodes111Founded2 years ago
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MarketingBusiness

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Artwork for Always Be Testing

Latest Episodes

In this episode, I get the chance to sit down with Jen Goodwin, a powerhouse with 17 years of experience driving growth across e-commerce and affiliate marketing. Jen has helped scale some of the biggest brands in the space and played a major role in... more

In this episode of Always Be Testing, I sit down with Howard Schaffer — a 25-year performance marketing leader, former CMO and VP across major wellness, fitness, and tech brands, and now the founder of HOS Performance — for a deep dive into what real... more

In this episode, we sit down with Scott Ginsberg — VP of Performance Marketing at Penske Media, the powerhouse behind brands like Rolling Stone, Billboard, Variety, and Robb Report. With two decades in affiliate and performance marketing (including l... more

This episode features Adam Robinson, Founder & CEO of Retention.com, who shares his journey from finance into tech and how he built Retention.com from the ground up into a lean, high-margin SaaS serving both e-commerce and B2B brands. He talks about ... more

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Recent Guests

Philip Qiu
CEO and co-founder of Henry Social, former B2B SaaS investor
Henry Social
Episode: #74 The Rise of AI Agents in Consumer Shopping: A New Era | Matt Hunter & Philip Qiu
Matt Hunter
Senior leader at Impact.com with over 25 years in the marketing industry
Impact.com
Episode: #74 The Rise of AI Agents in Consumer Shopping: A New Era | Matt Hunter & Philip Qiu
Dan Darcy
Chief Customer Officer at Qualified
Qualified
Episode: #73 AI SDRs for better performance | Dan Darcy, Chief Customer Officer, Qualified
Ian Martins
Managing Director of Zenith, a global media agency.
Zenith
Episode: #71 Navigating the Complexities of Fragmented Marketing Strategies | Ian Martins, EVP, Managing Director | Zenith
Udi Ledergor
Chief Evangelist and former CMO, Gong
Gong
Episode: #66 Building Gong’s GTM Strategy and the Future of B2B SaaS Marketing | Udi Ledergor, Chief Evangelist and former CMO, Gong
Aaron Orendorff
VP of Growth at Fermat
Fermat
Episode: #64 B2B SaaS Marketing Mastery | Aaron Orendorff, VP of Growth at Fermat
Tyler Calder
CMO of PartnerStack
PartnerStack
Episode: #63 The Tech Stack for B2B Affiliate Marketing, Tyler Calder, CMO of PartnerStack
Famous Rhodes
CMO of Apex Service Partners
Apex Service Partners
Episode: #62 From Automotive Leader to Bringing Innovation to Marketing Home Services, Famous Rhodes, CMO, Apex Service Partners
Jake Schonberger
Head of Brand Partnerships at Beehiiv
Beehiiv
Episode: #61 Growth Loops in Email Marketing, Jake Schonberger, Head of Brand Partnerships, Beehiiv

Host

Ty DeGrange
Host of the Always Be Testing podcast who guides discussions on growth, marketing, and affiliate strategies with industry experts and thought leaders.

Reviews

5.0 out of 5 stars from 18 ratings
  • Maximum Insight

    This guy must be a Hogg

    Apple Podcasts
    5
    L’Admiral
    France2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Others appreciate the practical case studies shared, which provide valuable lessons applicable in the real world.
Some listeners praise the insightful discussions, noting that the content often inspires new marketing strategies and innovative thinking.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#6
United States/Business/Marketing
Apple Podcasts
#117
United States/Business
Apple Podcasts
#108
United Kingdom/Business/Marketing
Apple Podcasts
#11
Mexico/Business/Marketing
Apple Podcasts
#187
Mexico/Business

Talking Points

Recent interactions between the hosts and their guests.

#50 Fractional CMO Consulting, Advising, Investing in Leading Consumer Brands, Jim Kingsbury
Q: What are some experiments or learnings you’ve found notable?
Jim emphasizes the clarity and ease of holdout tests for convincing stakeholders compared to the complexities of media mix modeling.
#50 Fractional CMO Consulting, Advising, Investing in Leading Consumer Brands, Jim Kingsbury
Q: How do you approach the measurement challenge?
Jim discusses the evolving nature of marketing measurement and the importance of aligning on methodologies within organizations.
#50 Fractional CMO Consulting, Advising, Investing in Leading Consumer Brands, Jim Kingsbury
Q: What does the Fractional CMO role look like?
Jim describes it as hands-on active advising where he helps companies navigate their growth challenges and establish sustainable practices.
#50 Fractional CMO Consulting, Advising, Investing in Leading Consumer Brands, Jim Kingsbury
Q: How did you get into performance marketing in the first place?
Jim shares his journey starting with Amazon and how his experiences in data-driven decision-making shaped his understanding of marketing.
#62 From Automotive Leader to Bringing Innovation to Marketing Home Services, Famous Rhodes, CMO, Apex Service Partners
Q: What are some of the levers that you're excited about, or you've just seen kind of start to click for you and the team?
Social media is one big aspect of it. Authentic content showing you as a fabric of the community is critical.

Audience Metrics

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Listeners per Episode
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Frequently Asked Questions About Always Be Testing

What is Always Be Testing about and what kind of topics does it cover?

Focused on the ever-evolving landscape of growth and performance marketing, a blend of affiliate marketing and customer acquisition is explored, featuring insights from leading industry experts. Notable topics include the integration of AI in advertising, personalized marketing efforts, and the significance of community building in the B2B SaaS sector. Episodes often highlight real-world applications, experiments, and case studies that encourage listeners to view marketing through a data-driven lens. The engaging discussions are peppered with personal anecdotes, making it relatable while providing actionable advice for marketers and business leaders alike.

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How many episodes of Always Be Testing are there?

Always Be Testing launched 2 years ago and published 111 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Always Be Testing?

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What guests have appeared on Always Be Testing?

Recent guests on Always Be Testing include:

1. Philip Qiu
2. Matt Hunter
3. Dan Darcy
4. Ian Martins
5. Udi Ledergor
6. Aaron Orendorff
7. Tyler Calder
8. Famous Rhodes

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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