
Your guided tour of the world of growth, performance marketing, customer acquisition, paid media, and affiliate marketing. We talk with industry experts and discuss experiments and their learnings in growth, marketing, and life. Time to nerd out, check your biases at the door, and have some fun talking about data-driven growth and lessons learned!
| Publishes | Weekly | Episodes | 111 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||

In this episode, I get the chance to sit down with Jen Goodwin, a powerhouse with 17 years of experience driving growth across e-commerce and affiliate marketing. Jen has helped scale some of the biggest brands in the space and played a major role in... more
In this episode of Always Be Testing, I sit down with Howard Schaffer — a 25-year performance marketing leader, former CMO and VP across major wellness, fitness, and tech brands, and now the founder of HOS Performance — for a deep dive into what real... more
In this episode, we sit down with Scott Ginsberg — VP of Performance Marketing at Penske Media, the powerhouse behind brands like Rolling Stone, Billboard, Variety, and Robb Report. With two decades in affiliate and performance marketing (including l... more
This episode features Adam Robinson, Founder & CEO of Retention.com, who shares his journey from finance into tech and how he built Retention.com from the ground up into a lean, high-margin SaaS serving both e-commerce and B2B brands. He talks about ... more
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Focused on the ever-evolving landscape of growth and performance marketing, a blend of affiliate marketing and customer acquisition is explored, featuring insights from leading industry experts. Notable topics include the integration of AI in advertising, personalized marketing efforts, and the significance of community building in the B2B SaaS sector. Episodes often highlight real-world applications, experiments, and case studies that encourage listeners to view marketing through a data-driven lens. The engaging discussions are peppered with personal anecdotes, making it relatable while providing actionable advice for marketers and business leaders alike.
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Always Be Testing launched 2 years ago and published 111 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Always Be Testing include:
1. Philip Qiu
2. Matt Hunter
3. Dan Darcy
4. Ian Martins
5. Udi Ledergor
6. Aaron Orendorff
7. Tyler Calder
8. Famous Rhodes
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