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Artwork for Velvet Rope Playbook

Velvet Rope Playbook

Mark Satterfield
Affluent Clients
Luxury Marketing
Exclusivity
Luxury Real Estate
Storytelling
Real Estate
Wealth Management
Luxury Branding
Affluent Marketing
Networking
Marketing Strategies
High Net Worth Clients
Luxury Market
Personal Branding
Consulting
Client Relationships
Wealthy Clients
Referrals
Branding
Affluence

Welcome to The Velvet Rope Playbook, where stories of affluent marketing take center stage. Dive into the lives of fascinating characters, explore the opulent worlds they inhabit, and uncover lessons on exclusivity, influence, and the subtle strategies behind successful branding. Through tales brimming with wit, intrigue, and charm, Mark Satterfield offers insights into what truly resonates with t... more

PublishesDailyEpisodes284Foundeda year ago
Number of ListenersCategories
MarketingEntrepreneurshipBusiness

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Artwork for Velvet Rope Playbook

Latest Episodes

In this episode of The Velvet Rope Playbook, we explore a concept more powerful than pitch decks, processes, or pricing when it comes to selling to the wealthy:

Social alignment.Meet Elise, a private spa owner in Palm Beach whose website says almost... more

In this episode of The Velvet Rope Playbook, we explore a deeper layer of client attraction—one that lives beyond marketing funnels and polished personal brands:

The art of presence without promotion.Meet Camille Stratton, a legacy consultant in Sau... more

In this episode of The Velvet Rope Playbook, we’re flipping the script on one of the most overused, misapplied pieces of marketing advice:

“Be relatable.”Because at the high end of the market, that doesn’t win you clients.

It loses you gravity.

Me... more

In this episode of The Velvet Rope Playbook, we’re exposing one of the most costly mistakes professionals make when trying to grow their business:

They chase visibility… and lose value.Meet Trevor Madsen, an executive coach who did everything the ma... more

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Recent Guests

Whit Maddox
Private wealth consultant in Chicago
Episode: The Secret to Getting Clients to Choose Your High-End Offer
Graham Knox
A discreet concierge travel planner who specializes in bespoke experiences for the ultra-wealthy.
Episode: Selling to People Who Don’t Think They’re Being Sold To — How to Pivot from Pitch to Peer
Renee Carver
A top tier estate planning attorney
Episode: Referrals Are Not a Business Plan — How Overreliance Traps You in the Feast-and-Famine Cycle
Robin Castela
An art guide who helps affluent clients contribute to the art world rather than just purchase art.
Episode: The Affluent Guide — How Robin Castela Turned Art into Access
Marathon Marcus
A private investor known for playing the long game in business and life
Episode: The Art of the Slow Close: Why the Affluent Don’t Buy Like Everyone Else
Mark Birley
Legendary founder of Annabelle's, Harry's Bar, and Mark's Club in London.
Annabelle's
Episode: Storytelling, Exclusivity, and the Art of Attraction-The Mark Birley Saga
Bella Santori
Art dealer specializing in rare pieces for ultra high net worth collectors
Episode: The Gatekeeper Game: Jumping the Velvet Rope Designed To Keep You Out
Platinum Paige
Luxury investor known for buying, flipping and selling estates in the $10 million range
Episode: The Cheap Seats Won’t Cut It
Tony DeLuca
Unofficial ambassador at the Delphine Club known for making influential connections.
Episode: Networking in Elite Circles

Host

Mark Satterfield
Host focused on affluent marketing, storytelling, and strategic branding across luxury sectors.

Reviews

5.0 out of 5 stars from 571 ratings
  • Lover boy

    I am a podcast Lover boys very much. You listening I am always here. Favorite it myself hear. Must listens!

    Apple Podcasts
    4
    Kelly4r
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Great guest diversity and practical takeaways for high-end markets.
Consistent insights on building trust with affluent clients.
Ideas for subtle, non-pushy follow-ups are highly actionable.
Loved the storytelling approach to luxury branding and client relationships.
Shows how exclusivity can be a selling point without being pushy.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per EpisodeGender SkewLocation
InterestsProfessionsAge Range
Household IncomeSocial Media Reach

Frequently Asked Questions About Velvet Rope Playbook

What is Velvet Rope Playbook about and what kind of topics does it cover?

This program targets professionals and enthusiasts interested in luxury branding, affluent client strategies, and the psychology of high-end sales. Episodes chronicle real-life case studies from real estate, wealth management, and concierge-style services, emphasizing exclusivity, subtle influence, and narrative-driven marketing over traditional pitching. Noteworthy angles include building brand identity through taste, leveraging discreet networks, and the power of soft tactics like selective presence and thoughtful follow-ups to win high-net-worth clients. The show often features vivid stories and practical frameworks that listeners can adapt to attract and retain elite clientele, making it useful for marketers, consultants, and sales prof... more

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Which podcasts are similar to Velvet Rope Playbook?

These podcasts share a similar audience with Velvet Rope Playbook:

1. The Game with Alex Hormozi
2. REAL AF with Andy Frisella
3. My First Million
4. All-In with Chamath, Jason, Sacks & Friedberg
5. The Diary Of A CEO with Steven Bartlett

How many episodes of Velvet Rope Playbook are there?

Velvet Rope Playbook launched a year ago and published 284 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Velvet Rope Playbook?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Velvet Rope Playbook?

Recent guests on Velvet Rope Playbook include:

1. Whit Maddox
2. Graham Knox
3. Renee Carver
4. Robin Castela
5. Marathon Marcus
6. Mark Birley
7. Bella Santori
8. Platinum Paige

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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