
Welcome to The Velvet Rope Playbook, where stories of affluent marketing take center stage. Dive into the lives of fascinating characters, explore the opulent worlds they inhabit, and uncover lessons on exclusivity, influence, and the subtle strategies behind successful branding. Through tales brimming with wit, intrigue, and charm, Mark Satterfield offers insights into what truly resonates with t... more
| Publishes | Daily | Episodes | 282 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipBusinessMarketing | |||

If you’re in the game of selling to the affluent, you’ve probably noticed something—these clients don’t rush. They don’t impulse-buy mansions, multi-million-dollar portfolios, or high-ticket consulting. Instead, they take their time, do their homewor... more
What keeps so many professionals stuck in the same cycle—serving the same clients at the same price points, year after year? It’s not skill. It’s not even a lack of opportunity. It’s fear. Specifically, the fear of alienating existing clients if they... more
magine you’re at an exclusive art auction, standing beside a billionaire who is bidding $25 million on a painting. What’s really driving the purchase? Is it logic? A calculated investment? Or is it something deeper—an emotional trigger that even the ... more
In today’s episode of The Velvet Rope Playbook, we’re stepping outside of tactics and into something more subtle—but equally powerful:
Energy.Because at the top of the market, affluent clients aren’t just evaluating what you do—
They’re evaluating ... more
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Exploring the intricacies of marketing to the wealthy, the content focuses on storytelling and strategies that resonate with affluent clients. Through engaging narratives, listeners are introduced to characters from various industries, such as luxury real estate, fine art, and exclusive travel, each showcasing unique approaches to attract high-net-worth individuals. The discussions highlight themes of exclusivity and trust, emphasizing that successful marketing hinges on building meaningful relationships rather than traditional selling techniques. This podcast is particularly appealing for professionals looking to refine their approach to luxury branding and client engagement, offering valuable lessons branded in a captivating manner that m... more
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Velvet Rope Playbook launched a year ago and published 282 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Velvet Rope Playbook include:
1. Silk Sam
2. Mona Moonlit Morales
3. Bijou Benet
4. Serena Velvet Hammer Devereaux
5. Victor the Gatekeeper Bellamy
6. Camila Threads Dubois
7. Dr. Elaine the Whisperer Voss
8. Michael Silver Tongue Barrett
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