
Welcome to The Velvet Rope Playbook, where stories of affluent marketing take center stage. Dive into the lives of fascinating characters, explore the opulent worlds they inhabit, and uncover lessons on exclusivity, influence, and the subtle strategies behind successful branding. Through tales brimming with wit, intrigue, and charm, Mark Satterfield offers insights into what truly resonates with t... more
| Publishes | Daily | Episodes | 281 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipBusinessMarketing | |||

One of the biggest roadblocks professionals face when trying to break into the high-net-worth market isn’t their skills, their network, or even their pricing—it’s social proof.
👉 How can you attract affluent clients if you don’t already have afflue... more
There’s a reason some professionals never quite break into the high-net-worth world—and it’s not about skill or the offer. In this episode, we’re uncovering the real reason many professionals struggle to attract affluent clients: they’re stepping int... more
Who’s really stopping you from landing affluent clients?
It’s not the wealthy.
It’s not your résumé.
It’s not your lack of a Rolex or a yacht club invite.
👉 It’s you.
In this episode, you’ll meet Cadillac Louie—a gritty entrepreneur who almost ... more
In the high-stakes world of selling to affluent clients, the most effective strategy might just be the opposite of what you’d expect: the non-sale. In this episode, we uncover the power of building trust and creating genuine connections without pushi... more
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Listeners, social reach, demographics and more for this podcast.
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The discussion revolves around affluent marketing strategies, exploring various facets of selling and branding to high net worth individuals. Topics frequently include sales psychology, personal branding, luxury services, and the subtle nuances that differentiate successful marketing approaches in affluent circles. Each episode often features compelling narratives of individuals who masterfully navigate the elite market, sharing unique lessons learned from their experiences. The focus is on creating emotional connections with wealthy clients through tailored narratives and high-quality branding strategies that emphasize exclusivity and lifestyle enrichment.
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Velvet Rope Playbook launched a year ago and published 281 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Velvet Rope Playbook include:
1. Eleanor The Oracle Ellis
2. Genevieve St. John
3. Hudson Hayes
4. Cassie Carter
5. Matteo de Sommier Sengali Russo
6. Jack Stacks Marino
7. Lila Velvet Strings Fontaine
8. Nico Jetset Carver
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