
Welcome to The Velvet Rope Playbook, where stories of affluent marketing take center stage. Dive into the lives of fascinating characters, explore the opulent worlds they inhabit, and uncover lessons on exclusivity, influence, and the subtle strategies behind successful branding. Through tales brimming with wit, intrigue, and charm, Mark Satterfield offers insights into what truly resonates with t... more
| Publishes | Daily | Episodes | 325 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessEntrepreneurship | |||

Most people walk into a networking event with the wrong objective: meet as many people as possible.
That can leave you with 20 business cards and absolutely nothing else.
In this episode of The Velvet Rope Playbook, I tell the story of Richard Hale... more
What actually makes a service luxurious?
It’s tempting to think luxury means higher prices, beautiful surroundings, premium gifts and expensive finishing touches. But affluent clients may define luxury very differently.
In this episode of The Velve... more
In 1977, Steve Rubell and Ian Schrager opened Studio 54 in Manhattan—and one of the most famous parts of the club wasn't the dance floor.
It was the door.
Getting through Studio 54's velvet rope became part of the experience. Money alone didn't gua... more
Your website can be beautiful, sophisticated and expensive—and still fail one of the most basic jobs it's supposed to do:
Tell the right prospect what you do and whether it's relevant to them.
In this episode of The Velvet Rope Playbook, you'll mee... more
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A sharp focus on attracting and serving high-net-worth clients through luxury branding, storytelling, and trust-building. Episodes emphasize exclusivity, personal influence, and a disciplined approach to positioning, with practical tactics for messaging, client follow-up, and proof of value. Noteworthy is the emphasis on narrative over numbers, deliberate branding cues, and strategies tailored to affluent markets that go beyond standard marketing playbooks.
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These podcasts share a similar audience with Velvet Rope Playbook:
1. Build with Leila Hormozi
2. BigDeal
3. The Game with Alex Hormozi
4. The Diary Of A CEO with Steven Bartlett
5. The School of Greatness
Velvet Rope Playbook launched 2 years ago and published 325 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Velvet Rope Playbook include:
1. Sophie Laurent
2. Andrew Callahan
3. Claire Beaumont
4. Elena Vasquez
5. Celeste Armand
6. Adrienne Bell
7. Lena Caldwell
8. Whit Maddox
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