Second Nature
Dylan Bowman & Aaron LutzeThe business of outdoor hosted by Aaron Lutze & Dylan Bowman
| Publishes | Weekly | Episodes | 154 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | SportsBusiness | |||
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Latest Episodes
Michael Rueckert was a ski resort marketing director who got curious about a simple question: when someone asks an AI where to ski, does Snow Basin show up? That curiosity led him down a rabbit hole that eventually became Centium AI, a platform now w... more
We hosted a Second Nature meetup with everyone at the Sea Otter Classic, and pulled a handful of friends up to the microphone to have conversations about everything happening in the industry and in their world at large.
Jeremy Dunn, Braydon Bringh... more
What if bikes could transform cities, create economies, and solve problems nobody thought they were for?
We're joined today by Peter Abraham, one of the most connected strategic minds in the bike industry, just ahead of Sea Otter Classic. We cover ... more
150 episodes. Two years. No shortage of stuff happening.
On this milestone bro pod, we take stock of where Second Nature has been — and where things are heading. Digging into what's actually changed in 2026: what we've removed, working with an exec... more
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Reviews
- Always be grinding
Lutze can ask for the review as if it was his second nature. Gotta respect that and they certainly earned it. Great chemistry between the hosts and super interesting deep dives behind the scenes of the outdoor industry.
Apple Podcasts5Nasmorn
Austria4 months ago - Great perspectives
Dylan and Aaron have great takes on the business of outdoor.
Apple Podcasts5MicahR21
United States5 months ago - Ask and you shall receive
Loved this pod since day one - keep doing what you’re doing guys!
Apple Podcasts5Mercpoppa
Canada5 months ago - Interesting and actionable
Thoughtful and engaging without flippant hot takes
Apple Podcasts5SarstowUnited States5 months ago - DBo & Lutze are Our Industry Gurus
If you are at all interested in the biz of outdoor sports, this pod is a must. Their experience, smarts, dynamite rapport, and awesome guests make this podcast a primer for anyone curious about what’s going on behind the scenes of your favorite outdoor sports world.
Apple Podcasts5al ertaudUnited States5 months ago
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Apple Podcasts | #208 |  Chile/Business |
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Frequently Asked Questions About Second Nature
What is Second Nature about and what kind of topics does it cover?
The show focuses on the business side of the outdoor world, hosting talks with founders, brand builders, athletes, and industry insiders. Episodes regularly explore entrepreneurship, brand strategy, marketing spend, storytelling, sponsorships, and the evolving landscape of outdoor media, retail, and participation. Notable strengths include deeply researched interviews with top founders and operators, actionable takeaways for building outdoors-focused brands, and a distinctive emphasis on mentorship, community, and authentic brand partnerships that resonate with athletes and outdoor enthusiasts alike.
Where can I find podcast stats for Second Nature?
Rephonic provides a wide range of podcast stats for Second Nature. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Second Nature and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does Second Nature get?
Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Second Nature, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
What are the audience demographics for Second Nature?
Rephonic provides comprehensive predictive audience data for Second Nature, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does Second Nature have?
To see how many followers or subscribers Second Nature has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to Second Nature?
These podcasts share a similar audience with Second Nature:
1. The Freetrail Podcast with Dylan Bowman
2. The Boulder Boys Show
3. Singletrack
4. The Trail Network Podcast
5. Trail Society
How many episodes of Second Nature are there?
Second Nature launched 2 years ago and published 154 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Second Nature?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for Second Nature?
Rephonic pulls ratings and reviews for Second Nature from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for Second Nature?
Rephonic provides full transcripts for episodes of Second Nature. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on Second Nature?
Recent guests on Second Nature include:
1. Braydon Bringhurst
2. Steve Blick
3. Tom from Pelotan
4. Floris Gierman
5. Adrian Ballinger
6. Matt Lloyd-Thomas
7. Mel Strong
8. Rachael Burnside
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.