Rephonic
Artwork for Second Nature
Outdoor Industry
Mountain Gazette
Trail Running
Outdoor Culture
Media Industry
Ski Industry
Women's Sports
Skiers Gazette
Environment
Trailcon
Red Bull Rampage
Crankworx
Mountain Biking
Voicing Change
Youtube Channel
NCAA Women's Basketball Final Four
Community Engagement
Sea Otter Classic
Hunter S. Thompson
Creator Economy

The business of outdoor hosted by Aaron Lutze & Dylan Bowman

PublishesTwice weeklyEpisodes127Founded2 years ago
Number of ListenersCategories
SportsBusiness

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Artwork for Second Nature

Latest Episodes

Kyle Siegel, founder of Raide Research, appeared on the Second Nature podcast one year ago - just as he was finalizing the brand's first entry into trail running with the LF 2L belt. We've been following Raide closely since then, and brought Kyle (an... more

YouTube

Yoon Kim and Kenji Haroutunian are leading the charge with Outdoor Media Summit, a gathering of industry professionals that continues to build momentum after nearly a decade. In this conversation, we dive into the history of the event - and more impo... more

YouTube

Georgia Grace Edwards created something to address a pain point for a huge portion of the outdoor community with the Gnara Go-Fly technology. Beyond that innovation, she's created a pathway for Gnara to collaborate extensively with other brands - whi... more

YouTube

Breakfast Club is a massive phenomenon coming out of Austin, Texas. They host group rides of over 800 riders on a monthly basis, dwarfing any other group ride. Beyond the organization of monthly rides, they also maintain an annual membership, an app,... more

YouTube

Key Facts

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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Kyle Siegel
Founder of Raide, an outdoor equipment brand
Raide
Episode: Raide Returns: One Year Later
Spencer Harkins
Marketing specialist with experience at Pit Viper
Raide
Episode: Raide Returns: One Year Later
Paulius Dragunas
Founder of East Peak, a trail running and gear startup
East Peak
Episode: Behind The Brand: East Peak
Greg Williams
President of Backbone Media
Backbone Media
Episode: Authenticity Versus Algorithms: Backbone Media
Jeremy Dunn
Entrepreneur and former magazine publisher in the cycling industry.
Rafa, Embrocation Cycling Journal
Episode: You Can Just Do Things
Greg Mills
Founder of Kitworks, an outdoor gear management company.
Kitworks
Episode: Building The Brand: Kitworks
Adam Copeland
Entrepreneur and founder of Tantrums, a trail running hydration and pack solution.
Tantrums
Episode: Building The Brand: Tantrums
Leigh Barnes
President of Americas at Intrepid Travel, 15 years with the company
Intrepid Travel
Episode: Behind The Scenes Of Adventure Travel
Amie Engerbretson
Professional big mountain skier and social media influencer
Episode: Athletes In The Era Of Influence

Hosts

Aaron Lutze
Co-host of the podcast and an industry veteran with extensive experience in business and outdoor sports.
Dylan Bowman
Co-host of the podcast and a notable figure in outdoor sports, particularly trail running.

Reviews

4.9 out of 5 stars from 191 ratings
  • Confident and curious

    Former Red Bull athlete manager Aaron Lutze and ultra-runner Dylan Bowman pull off an admirable feat each week: a survey of brand building in the outdoor industry that feels authoritative but never loses its sense of curiosity and discovery. Highly recommend.

    Apple Podcasts
    5
    Andi-Berlin77
    United States7 months ago
  • My favorite podcast

    Honestly the most insightful and educational podcast in my library. I learn so much from this podcast and every episode is new and different and exciting

    Apple Podcasts
    5
    TdotCam
    United States8 months ago
  • A must for anyone who works in the outdoor industry.

    I wish I had this to listen to 10 years ago when launching my run training business. The guests are top notch. The insights are timely and relevant. And there’s a great community of growth minded folks listening and contributing as well. Definitely worth a listen!

    Apple Podcasts
    5
    Natehelming
    United States8 months ago
  • Awesome 💪🏻🚀

    Not even sure what to say: Second Nature is just great! There is so much information in here for people who own or want to build a business in the outdoor industry. So many nuggets. So much gold. Inspiring people to learn from. Make sure you have a notebook and a pen ready when you are listing… you definitely wanna take notes 😂

    Apple Podcasts
    5
    schneidmar
    Germany10 months ago
  • Business Is Hard

    Fantastic podcast if you’re interest in business and love the outdoors - the perfect balance of entertaining, educational, and inspiring.

    Apple Podcasts
    5
    OzarkOutdoorsM&C
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The discussions are noted for being insightful and educational, with listeners frequently learning new and relevant information.
Listeners describe the experience as engaging and down-to-earth, making complex topics accessible and interesting.
There is a strong appreciation for the high-quality guests and timely insights that resonate with those in the outdoor industry.
Listeners praise the podcast for its authoritative yet curious approach to the outdoor business landscape.
Reviews highlight the podcast's capacity to inspire and inform business owners and enthusiasts alike, often recommending to have note-taking ready.

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Talking Points

Recent interactions between the hosts and their guests.

How Gnara Invents, Innovates, and Collaborates
Q: How has working with larger brands like Burton impacted your business?
Partnering with Burton has increased visibility and likely opens doors to further collaborations while allowing Gnara to maintain its focus on technology licensing.
How Gnara Invents, Innovates, and Collaborates
Q: What has been the most valuable part of the accelerator programs you've attended?
The value comes from knowledge and validation; they provided structured support that helped build confidence and proof of concept.
How Gnara Invents, Innovates, and Collaborates
Q: What motivated the rebrand from SheFly to Gnara?
The rebrand was motivated by a desire to open up scalability and attract a wider audience as they realized the technology is applicable to everyone, not just women.
How Gnara Invents, Innovates, and Collaborates
Q: Could you just give everybody a primer of what the brand is about?
Gnara is on a mission to help everyone answer Nature's call quite literally with their patented Go-Fly zipper technology.
Authenticity Versus Algorithms: Backbone Media
Q: What prompted you to get into media?
Williams pivoted to media due to his passion for climbing and the opportunities it presented in the outdoor sector.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Second Nature

What is Second Nature about and what kind of topics does it cover?

Focus is on the intersection of outdoor sports and business, exploring entrepreneurial journeys and industry insights from various leaders. The discussions often include trends in outdoor gear, marketing strategies, partnership building, and the importance of community involvement in brand development. The insights provided by guests, who include founders, industry veterans, and media professionals, reflect a deep understanding of the challenges and opportunities in the outdoor sector. Noteworthy is the emphasis on innovation, sustainability, and authenticity that permeates the conversations, appealing to those interested in both the passion for outdoor activities and the business skills necessary to thrive within that environment.

Where can I find podcast stats for Second Nature?

Rephonic provides a wide range of podcast stats for Second Nature. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Second Nature and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Second Nature get?

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What are the audience demographics for Second Nature?

Rephonic provides comprehensive predictive audience data for Second Nature, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Second Nature have?

To see how many followers or subscribers Second Nature has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Second Nature?

These podcasts share a similar audience with Second Nature:

1. The Freetrail Podcast with Dylan Bowman
2. The Boulder Boys Show
3. Singletrack
4. The Trail Network Podcast
5. Between Two Pines

How many episodes of Second Nature are there?

Second Nature launched 2 years ago and published 127 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Second Nature?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Second Nature?

Rephonic pulls ratings and reviews for Second Nature from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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Rephonic provides full transcripts for episodes of Second Nature. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Second Nature?

Recent guests on Second Nature include:

1. Kyle Siegel
2. Spencer Harkins
3. Paulius Dragunas
4. Greg Williams
5. Jeremy Dunn
6. Greg Mills
7. Adam Copeland
8. Leigh Barnes

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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