
The business of outdoor hosted by Aaron Lutze & Dylan Bowman
| Publishes | Twice weekly | Episodes | 127 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | SportsBusiness | |||

Kyle Siegel, founder of Raide Research, appeared on the Second Nature podcast one year ago - just as he was finalizing the brand's first entry into trail running with the LF 2L belt. We've been following Raide closely since then, and brought Kyle (an... more
Yoon Kim and Kenji Haroutunian are leading the charge with Outdoor Media Summit, a gathering of industry professionals that continues to build momentum after nearly a decade. In this conversation, we dive into the history of the event - and more impo... more
Georgia Grace Edwards created something to address a pain point for a huge portion of the outdoor community with the Gnara Go-Fly technology. Beyond that innovation, she's created a pathway for Gnara to collaborate extensively with other brands - whi... more
Breakfast Club is a massive phenomenon coming out of Austin, Texas. They host group rides of over 800 riders on a monthly basis, dwarfing any other group ride. Beyond the organization of monthly rides, they also maintain an annual membership, an app,... more
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Former Red Bull athlete manager Aaron Lutze and ultra-runner Dylan Bowman pull off an admirable feat each week: a survey of brand building in the outdoor industry that feels authoritative but never loses its sense of curiosity and discovery. Highly recommend.
Honestly the most insightful and educational podcast in my library. I learn so much from this podcast and every episode is new and different and exciting
I wish I had this to listen to 10 years ago when launching my run training business. The guests are top notch. The insights are timely and relevant. And there’s a great community of growth minded folks listening and contributing as well. Definitely worth a listen!
Not even sure what to say: Second Nature is just great! There is so much information in here for people who own or want to build a business in the outdoor industry. So many nuggets. So much gold. Inspiring people to learn from. Make sure you have a notebook and a pen ready when you are listing… you definitely wanna take notes 😂
Fantastic podcast if you’re interest in business and love the outdoors - the perfect balance of entertaining, educational, and inspiring.
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Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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Focus is on the intersection of outdoor sports and business, exploring entrepreneurial journeys and industry insights from various leaders. The discussions often include trends in outdoor gear, marketing strategies, partnership building, and the importance of community involvement in brand development. The insights provided by guests, who include founders, industry veterans, and media professionals, reflect a deep understanding of the challenges and opportunities in the outdoor sector. Noteworthy is the emphasis on innovation, sustainability, and authenticity that permeates the conversations, appealing to those interested in both the passion for outdoor activities and the business skills necessary to thrive within that environment.
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These podcasts share a similar audience with Second Nature:
1. The Freetrail Podcast with Dylan Bowman
2. The Boulder Boys Show
3. Singletrack
4. The Trail Network Podcast
5. Between Two Pines
Second Nature launched 2 years ago and published 127 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Second Nature include:
1. Kyle Siegel
2. Spencer Harkins
3. Paulius Dragunas
4. Greg Williams
5. Jeremy Dunn
6. Greg Mills
7. Adam Copeland
8. Leigh Barnes
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