Second Nature
Dylan Bowman & Aaron LutzeThe business of outdoor hosted by Aaron Lutze & Dylan Bowman
| Publishes | Weekly | Episodes | 166 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | SportsBusiness | |||
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Latest Episodes
Steve Holmberg and Matt Trappe are back for a debrief on one of the biggest weeks in trail running — Broken Arrow, Western States, and everything in between at TrailCon. Steve breaks down his state-of-the-industry analysis: why trail running's rebran... more
Matt Oesterle built his first company, Callisto Media, from zero to $85 million in revenue by using data to disrupt the book publishing industry. Then he sold it to Penguin Random House and asked himself: what's the next industry that hasn't been for... more
Martyn Ashton spent two decades as one of the most influential trials riders in the world — making the smallest, most niche discipline of mountain biking accessible and exciting for a global audience through videos, shows, and a personality that made... more
Ross McGraw has had one of the more interesting career arcs in the outdoor industry — from Nike's NYC Run program to Vice Media and Viacom, to helping build Hammerhead through its acquisition by SRAM, and now leading commercial efforts at CORE, the c... more
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Reviews
- Always be grinding
Lutze can ask for the review as if it was his second nature. Gotta respect that and they certainly earned it. Great chemistry between the hosts and super interesting deep dives behind the scenes of the outdoor industry.
Apple Podcasts5Nasmorn
Austria7 months ago - Great perspectives
Dylan and Aaron have great takes on the business of outdoor.
Apple Podcasts5MicahR21
United States8 months ago - Ask and you shall receive
Loved this pod since day one - keep doing what you’re doing guys!
Apple Podcasts5Mercpoppa
Canada8 months ago - Interesting and actionable
Thoughtful and engaging without flippant hot takes
Apple Podcasts5SarstowUnited States8 months ago - DBo & Lutze are Our Industry Gurus
If you are at all interested in the biz of outdoor sports, this pod is a must. Their experience, smarts, dynamite rapport, and awesome guests make this podcast a primer for anyone curious about what’s going on behind the scenes of your favorite outdoor sports world.
Apple Podcasts5al ertaudUnited States8 months ago
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Apple Podcasts | #215 |  Chile/Business |
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Frequently Asked Questions About Second Nature
What is Second Nature about and what kind of topics does it cover?
This show targets professionals and enthusiasts in the outdoor industry who want practical insights on building brands, partnerships, and media in outdoor sports. Across episodes, recurring themes include brand storytelling, creator collaborations, athlete partnerships, and the business mechanics behind outdoor ventures. Notable angles include leveraging mentorship, AI for visibility, and ecosystem-building around events and media. A distinct strength is the hosts' industry experience and their ability to extract actionable takeaways from guests ranging from brand founders to media leaders, often with a focus on long-term value over quick wins.
Where can I find podcast stats for Second Nature?
Rephonic provides a wide range of podcast stats for Second Nature. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Second Nature and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does Second Nature get?
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What are the audience demographics for Second Nature?
Rephonic provides comprehensive predictive audience data for Second Nature, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does Second Nature have?
To see how many followers or subscribers Second Nature has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to Second Nature?
These podcasts share a similar audience with Second Nature:
1. The Boulder Boys Show
2. The Freetrail Podcast with Dylan Bowman
3. Singletrack
4. The Trail Network Podcast
5. Trail Society
How many episodes of Second Nature are there?
Second Nature launched 2 years ago and published 166 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Second Nature?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for Second Nature?
Rephonic pulls ratings and reviews for Second Nature from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for Second Nature?
Rephonic provides full transcripts for episodes of Second Nature. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on Second Nature?
Recent guests on Second Nature include:
1. Ross McGraw
2. Mattie Sims
3. Tom Austen
4. Bill Shufelt
5. Morgan Tuohy
6. Steve Holmberg
7. Maren Hamilton
8. Matt Trappe
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.