Rephonic
Artwork for Second Nature
Outdoor Industry
Mountain Gazette
Trail Running
Outdoor Culture
Media Industry
Ski Industry
Women's Sports
Skiers Gazette
Environment
Trailcon
Red Bull Rampage
Voicing Change
Crankworx
Mountain Biking
Youtube Channel
NCAA Women's Basketball Final Four
Community Engagement
Sea Otter Classic
Hunter S. Thompson
Athlete Retirement

The business of outdoor hosted by Aaron Lutze & Dylan Bowman

PublishesWeeklyEpisodes137Founded2 years ago
Number of ListenersCategories
BusinessSports

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Artwork for Second Nature

Latest Episodes

It's the end of an era, and what a chapter it was. Red Bull, the brand that brought Dylan and Aaron together, has graduated Dylan from their official athlete roster. It felt like the perfect time to put the partnership in perspective, with takeaways,... more

YouTube

Chef Corso launched Outdoor Eats to improve the quality of trailside food. On his journey to level up everyone's culinary experience outdoors, he managed to build a brand that includes a TV series (going on its third season), a line of cookbooks, and... more

YouTube

It's the dream: starting your career as a mechanic and working your way up to running one of the largest bike companies in the world. Ben Coates recently joined Canyon Bicycles to lead their North American division, and in our discussion, we dug into... more

YouTube

The Truth About Athlete Sponsorship

Kelly Newlon is leading the way with her approach to athlete sponsorship in the trail running space, and we get into the ethos of her process. Athlete sponsorship is going through some incredible changes at the m... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Amanda Carey
President of the National Interscholastic Cycling Association (NICA)
NICA
Episode: Changing The Game For Outdoor Sports
Michelle Bates
Founder of The Outsiders, experienced in PR and sports content creation.
The Outsiders
Episode: What Is A Content Residency?
Jake Largess
North American Marketing Manager for Suunto
Suunto
Episode: The Rebirth Of Suunto
Spencer Harkins
Marketing specialist with experience at Pit Viper
Raide
Episode: Raide Returns: One Year Later
Paulius Dragunas
Founder of East Peak, a trail running and gear startup
East Peak
Episode: Behind The Brand: East Peak
Greg Williams
President of Backbone Media
Backbone Media
Episode: Authenticity Versus Algorithms: Backbone Media
Jeremy Dunn
Entrepreneur and former magazine publisher in the cycling industry.
Rafa, Embrocation Cycling Journal
Episode: You Can Just Do Things
Greg Mills
Founder of Kitworks, an outdoor gear management company.
Kitworks
Episode: Building The Brand: Kitworks
Adam Copeland
Entrepreneur and founder of Tantrums, a trail running hydration and pack solution.
Tantrums
Episode: Building The Brand: Tantrums

Hosts

Aaron Lutze
Co-host with experience as an agent in the outdoor industry and formerly a chef specializing in feeding professional athletes.
Dylan Bowman
Co-host with a background in marketing and a passion for outdoor sports.

Reviews

4.9 out of 5 stars from 233 ratings
  • Great perspectives

    Dylan and Aaron have great takes on the business of outdoor.

    Apple Podcasts
    5
    MicahR21
    United Statesa month ago
  • Ask and you shall receive

    Loved this pod since day one - keep doing what you’re doing guys!

    Apple Podcasts
    5
    Mercpoppa
    Canadaa month ago
  • Interesting and actionable

    Thoughtful and engaging without flippant hot takes

    Apple Podcasts
    5
    Sarstow
    United Statesa month ago
  • DBo & Lutze are Our Industry Gurus

    If you are at all interested in the biz of outdoor sports, this pod is a must. Their experience, smarts, dynamite rapport, and awesome guests make this podcast a primer for anyone curious about what’s going on behind the scenes of your favorite outdoor sports world.

    Apple Podcasts
    5
    al ertaud
    United Statesa month ago
  • Such good info

    I’ve learned SO much and it lit such an amazing fire under my butt to take the leap and build my own stuff!!

    Apple Podcasts
    5
    Jwlevitt
    United States2 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the in-depth insights into the outdoor industry, referring to the hosts as knowledgeable and engaging.
Reviews highlight the quality of guests and their relevant experiences, emphasizing the podcast's role as a valuable resource for industry professionals.
The content is seen as both educational and actionable, striking a good balance between business and outdoor sports.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#234
Finland/Business

Talking Points

Recent interactions between the hosts and their guests.

The Truth About Athlete Sponsorship
Q: How do you set expectations with brands regarding deliverables?
I often have a conversation about the athlete's comfort level and the brand's expectations, and suggest adjustments to make sure things work well for both sides.
The Truth About Athlete Sponsorship
Q: How do you identify what's holding an athlete back in their career?
I talk to them about their entire setup including their coach, media training, and ensure they have what they need in life and good people around them.
The Truth About Athlete Sponsorship
Q: What types of qualifications should athletes meet to need an agent?
The perfect scenario for an athlete is if they are at the doorstep of making six figures, or if they are already deep in the six figures with multiple projects and need help organizing everything.
The Truth About Athlete Sponsorship
Q: How did you actually prepare to represent athletes?
I reached out to other people in the space who are agents in other categories and started studying for the USATF test and am now studying for the World Athletic Test to become certified and legally able to represent athletes.
Behind The Brand: Canyon Bicycles
Q: What's it like to have LeBron James as an investor?
Coates shared that it provides confidence and validation for the brand, recognizing the significance of having such an iconic figure believe in their mission.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Second Nature

What is Second Nature about and what kind of topics does it cover?

Exploring the intersection of business and outdoor sports, a dynamic discussion focuses on the stories and strategies of industry leaders, brands, and athletes. Episodes frequently highlight various aspects of the outdoor industry including athlete sponsorship, marketing strategies, brand innovations, and community engagement. Unique insights come from in-depth conversations with guests who share their experiences and expertise, offering listeners actionable takeaways relevant to building partnerships, promoting products, and cultivating a deeper appreciation for outdoor sports. This podcast stands out for its commitment to not only discuss business strategies but to celebrate the community and passion that drives the outdoor lifestyle.

Where can I find podcast stats for Second Nature?

Rephonic provides a wide range of podcast stats for Second Nature. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Second Nature and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Second Nature get?

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What are the audience demographics for Second Nature?

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How many subscribers and views does Second Nature have?

To see how many followers or subscribers Second Nature has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Second Nature?

These podcasts share a similar audience with Second Nature:

1. The Freetrail Podcast with Dylan Bowman
2. The Boulder Boys Show
3. Singletrack
4. Some Work, All Play
5. Trail Society

How many episodes of Second Nature are there?

Second Nature launched 2 years ago and published 137 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Second Nature?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Second Nature?

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What guests have appeared on Second Nature?

Recent guests on Second Nature include:

1. Amanda Carey
2. Michelle Bates
3. Jake Largess
4. Spencer Harkins
5. Paulius Dragunas
6. Greg Williams
7. Jeremy Dunn
8. Greg Mills

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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