Rephonic
Artwork for Second Nature
Outdoor Industry
Mountain Gazette
Trail Running
Outdoor Culture
Media Industry
Ski Industry
Women's Sports
Environment
Skiers Gazette
Trailcon
Red Bull Rampage
Mountain Biking
Crankworx
Voicing Change
Youtube Channel
NCAA Women's Basketball Final Four
Community Engagement
Sea Otter Classic
Hunter S. Thompson
On Running

The business of outdoor hosted by Aaron Lutze & Dylan Bowman

PublishesTwice weeklyEpisodes123Founded2 years ago
Number of ListenersCategories
BusinessSports

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Artwork for Second Nature

Latest Episodes

On today's podcast, we explore the origin story of East Peak, created by Paulius Dragunas. East Peak recently had a huge moment in the world of trail running, when an icon used their ice bandana to great effect at Western States. In this conversation... more

YouTube

Jonathan Levitt is back on Second Nature for his second appearance, this time to dive deep into the world of partnerships. We almost titled this episode "You're Probably Doing Affiliate Marketing The Wrong Way" because Jonathan dropped an incredible ... more

YouTube

Greg WIlliams joins the podcast this week to share his experience and perspective after working more than twenty years in the outdoor industry. Now President of Backbone Media, he's been able to see the growth of the industry, as well as support the ... more

YouTube

Jeremy Dunn has forged his own path through the industry, working for storied brands like Rapha, Specialized and Smith Optics - but he's also created magazines and launched and built brands as an entrepreneur in the industry. In our conversation, we ... more

YouTube

Key Facts

Accepts Guests
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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Paulius Dragunas
Founder of East Peak, a trail running and gear startup
East Peak
Episode: Behind The Brand: East Peak
Greg Williams
President of Backbone Media
Backbone Media
Episode: Authenticity Versus Algorithms: Backbone Media
Jeremy Dunn
Entrepreneur and former magazine publisher in the cycling industry.
Rafa, Embrocation Cycling Journal
Episode: You Can Just Do Things
Greg Mills
Founder of Kitworks, an outdoor gear management company.
Kitworks
Episode: Building The Brand: Kitworks
Adam Copeland
Entrepreneur and founder of Tantrums, a trail running hydration and pack solution.
Tantrums
Episode: Building The Brand: Tantrums
Leigh Barnes
President of Americas at Intrepid Travel, 15 years with the company
Intrepid Travel
Episode: Behind The Scenes Of Adventure Travel
Amie Engerbretson
Professional big mountain skier and social media influencer
Episode: Athletes In The Era Of Influence
Mario Fraioli
Founder, creator, author, and host of The Morning Shakeout newsletter and podcast
The Morning Shakeout
Episode: What 500 Weeks Of Writing Taught Mario Fraioli
Royi Metser
Founder and CEO of Avelo, a smart running shoe company
Avelo
Episode: Building Smart Shoes With Avelo

Hosts

Aaron Lutze
Co-host of discussions focused on outdoor entrepreneurship, sustainable practices, and community building within the industry.
Dylan Bowman
Co-host with expertise in the outdoor industry, focusing on athlete representation and sustainable business insights.

Reviews

4.9 out of 5 stars from 191 ratings
  • Confident and curious

    Former Red Bull athlete manager Aaron Lutze and ultra-runner Dylan Bowman pull off an admirable feat each week: a survey of brand building in the outdoor industry that feels authoritative but never loses its sense of curiosity and discovery. Highly recommend.

    Apple Podcasts
    5
    Andi-Berlin77
    United States6 months ago
  • My favorite podcast

    Honestly the most insightful and educational podcast in my library. I learn so much from this podcast and every episode is new and different and exciting

    Apple Podcasts
    5
    TdotCam
    United States7 months ago
  • A must for anyone who works in the outdoor industry.

    I wish I had this to listen to 10 years ago when launching my run training business. The guests are top notch. The insights are timely and relevant. And there’s a great community of growth minded folks listening and contributing as well. Definitely worth a listen!

    Apple Podcasts
    5
    Natehelming
    United States7 months ago
  • Awesome 💪🏻🚀

    Not even sure what to say: Second Nature is just great! There is so much information in here for people who own or want to build a business in the outdoor industry. So many nuggets. So much gold. Inspiring people to learn from. Make sure you have a notebook and a pen ready when you are listing… you definitely wanna take notes 😂

    Apple Podcasts
    5
    schneidmar
    Germany9 months ago
  • Business Is Hard

    Fantastic podcast if you’re interest in business and love the outdoors - the perfect balance of entertaining, educational, and inspiring.

    Apple Podcasts
    5
    OzarkOutdoorsM&C
    United States10 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The quality of guests and the depth of insights are frequently highlighted as major strengths of the content.
Listeners praise the informative and engaging discussions focused on business and sustainability in the outdoor industry.
Overall, feedback points to a well-researched and thoughtful approach to topics that resonate with the outdoor enthusiast community.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#247
New Zealand/Business

Talking Points

Recent interactions between the hosts and their guests.

Authenticity Versus Algorithms: Backbone Media
Q: What prompted you to get into media?
Williams pivoted to media due to his passion for climbing and the opportunities it presented in the outdoor sector.
Building The Brand: Kitworks
Q: What advice would you give e-commerce brands out there?
Connect with customers personally and be open to what they want.
Unlocking YES With Chelsea Sodaro
Q: How do you think about continuing to build your career?
Chelsea expresses her mission-driven approach and the balance between performance and various projects.
Unlocking YES With Chelsea Sodaro
Q: What was the most impactful thing in your world, you know, in that kind of window post Ironman?
Chelsea discusses the realization about her financial stability and the life-changing nature of her win.
What 500 Weeks Of Writing Taught Mario Fraioli
Q: Do you feel like you have the tools in place to make it to another 500 or do you feel like you're going to have to solve new problems?
He recognizes that while he's not focusing on another 500 issues yet, he'll inevitably face new problems as the newsletter and its environment evolve.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Second Nature

What is Second Nature about and what kind of topics does it cover?

Focusing on the intersection of sports and business, episodes cover a range of topics relevant to outdoor enthusiasts and entrepreneurs. Themes typically include sustainable business practices, community building within the outdoor industry, and innovative product development, all aimed at inspiring those involved in or interested in outdoor-related businesses. The hosts engage with a variety of guests, from entrepreneurs and brand strategists to athletes, thereby providing diverse perspectives and actionable insights that align with the challenges and opportunities present in the outdoor market. Unique features of the episodes are the emphasis on storytelling and authentic connections within the industry, which resonate deeply with listene... more

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How many listeners does Second Nature get?

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To see how many followers or subscribers Second Nature has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Second Nature?

These podcasts share a similar audience with Second Nature:

1. The Boulder Boys Show
2. The Freetrail Podcast with Dylan Bowman
3. Singletrack
4. Trail Society
5. The Trail Network Podcast

How many episodes of Second Nature are there?

Second Nature launched 2 years ago and published 123 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Second Nature?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Second Nature?

Recent guests on Second Nature include:

1. Paulius Dragunas
2. Greg Williams
3. Jeremy Dunn
4. Greg Mills
5. Adam Copeland
6. Leigh Barnes
7. Amie Engerbretson
8. Mario Fraioli

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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