Second Nature
Dylan Bowman & Aaron LutzeThe business of outdoor hosted by Aaron Lutze & Dylan Bowman
| Publishes | Weekly | Episodes | 162 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | SportsBusiness | |||
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Latest Episodes
Mattie Sims has built brands at Lululemon, Electronic Arts, Reef, and Rally Pickleball — and along the way developed a framework for brand building that most founders skip entirely. Now she's applying everything she's learned to two ventures at once:... more
Tom Austen is the founder of Pelotan, the world's first sun performance brand, and co-founder of Chance, a trail running apparel brand he's building with pro athlete and serial entrepreneur Christian Meier. Both brands are based in Girona, Spain — a ... more
Bill Shufelt was a hedge fund analyst who didn't drink, couldn't find a non-alcoholic beer worth ordering, and one night his wife spun him around on a sidewalk and told him to do something about it. Eight years later, Athletic Brewing has 300 employe... more
Morgan Tuohy is seven days into the launch of Dera, a trail running belt brand built around a BOA-style dial closure that nobody's tried before in the category. He sold out of two sizes in under eight hours, shipped hundreds of belts from his living ... more
Key Facts
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Reviews
- Always be grinding
Lutze can ask for the review as if it was his second nature. Gotta respect that and they certainly earned it. Great chemistry between the hosts and super interesting deep dives behind the scenes of the outdoor industry.
Apple Podcasts5Nasmorn
Austria6 months ago - Great perspectives
Dylan and Aaron have great takes on the business of outdoor.
Apple Podcasts5MicahR21
United States7 months ago - Ask and you shall receive
Loved this pod since day one - keep doing what you’re doing guys!
Apple Podcasts5Mercpoppa
Canada7 months ago - Interesting and actionable
Thoughtful and engaging without flippant hot takes
Apple Podcasts5SarstowUnited States7 months ago - DBo & Lutze are Our Industry Gurus
If you are at all interested in the biz of outdoor sports, this pod is a must. Their experience, smarts, dynamite rapport, and awesome guests make this podcast a primer for anyone curious about what’s going on behind the scenes of your favorite outdoor sports world.
Apple Podcasts5al ertaudUnited States7 months ago
Listeners Say
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #174 |  Switzerland/Business |
Apple Podcasts | #179 |  Norway/Business |
Talking Points
Recent interactions between the hosts and their guests.
Audience Metrics
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Frequently Asked Questions About Second Nature
What is Second Nature about and what kind of topics does it cover?
This show targets professionals and enthusiasts in the outdoor industry who want practical insights on building brands, partnerships, and media in outdoor sports. Across episodes, recurring themes include brand storytelling, creator collaborations, athlete partnerships, and the business mechanics behind outdoor ventures. Notable angles include leveraging mentorship, AI for visibility, and ecosystem-building around events and media. A distinct strength is the hosts' industry experience and their ability to extract actionable takeaways from guests ranging from brand founders to media leaders, often with a focus on long-term value over quick wins.
Where can I find podcast stats for Second Nature?
Rephonic provides a wide range of podcast stats for Second Nature. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Second Nature and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does Second Nature get?
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What are the audience demographics for Second Nature?
Rephonic provides comprehensive predictive audience data for Second Nature, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does Second Nature have?
To see how many followers or subscribers Second Nature has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to Second Nature?
These podcasts share a similar audience with Second Nature:
1. The Freetrail Podcast with Dylan Bowman
2. The Boulder Boys Show
3. Singletrack
4. The Trail Network Podcast
5. Crack A Brew With AJW
How many episodes of Second Nature are there?
Second Nature launched 2 years ago and published 162 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Second Nature?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for Second Nature?
Rephonic pulls ratings and reviews for Second Nature from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for Second Nature?
Rephonic provides full transcripts for episodes of Second Nature. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on Second Nature?
Recent guests on Second Nature include:
1. Bill Shufelt
2. Morgan Tuohy
3. Maren Hamilton
4. Michael Rueckert
5. Braydon Bringhurst
6. Steve Blick
7. Tom from Pelotan
8. Floris Gierman
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.