The Marketing Guy | Rachit Kapoor
Rachit KapoorAbout The Marketing Guy Hi, I’m Rachit Kapoor 👋 I break down marketing, psychology, brand storytelling, and the trends in a way that's simple, practical, and fun in the age of AI. My work draws on 15+ years across Amazon and global brands, grounded in an MBA from the University of Cambridge. On this channel, you’ll find: (a) Real-world brand and product marketing breakdowns (b) Growth tactics and... more
| Publishes | Weekly | Episodes | 21 | Founded | 3 months ago |
|---|---|---|---|---|---|
| Categories | BusinessMarketing | ||||
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Latest Episodes
Marketers love talking about creativity, but rarely about Creative Velocity. Creative Velocity is the speed at which great ideas actually turn into something real.
In this episode of The Marketing Guy, I bring together two worlds that seem miles ap... more
Why do most brands struggle with their value proposition?Because they’re busy describing the product, instead of describing what the customer becomes.This episode of The Marketing Guy breaks that mindset wide open.From Apple’s “1000 songs in your poc... more
In this episode of The Marketing Guy, explore the real story behind Web3: how it began, why it surged, why it collapsed, and why it might still influence nearly 10% of global GDP in the coming decade.
We examine (a) the journey from Web1 to Web2 an... more
What do a fried-chicken shoe, a rotting burger, and a gothic dance have in common? They all broke the "rules of marketing" and won big.In this episode of The Marketing Guy, I introduce you to three real stories that prove how weirdness, imperfection,... more
Some marketing experiments end after a campaign.This one has been running for more than a century, and it is still teaching us everything about meaning, memory, and emotion.It began in a small pharmacy in 1886. A medicinal mix became a symbol. Along ... more
There was a time when marketing didn't run after clicks and performance. It truly created wonder.
In this week's episode, When Marketing Had Magic, I talk about what made Walt Disney, the Disney we know, and additionally bring to you a few great br... more
AI isn't just changing creative tools, but it is also changing the way we use data in marketing.
Most of us are familiar with anonymised data, but a new frontier is emerging, and that is synthetic data powered by AI.
In this episode of The Marketi... more
Cookies (not the ones you eat) once powered a $600 billion ad industry, fuelling retargeting, endless tracking, and personalisation at scale.But Safari and Firefox already block them. And by 2025, Google Chrome (with 60% to 65% of global browser shar... more
Key Facts
Chart Rankings
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Apple Podcasts | #156 |  India/Business/Marketing |
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The Marketing Guy launched 3 months ago and published 21 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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