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Mail Unleashed with Rory Sutherland

Marketreach
Direct Mail
Emotional Engagement
Brand Trust
Market Research
System1
Direct Mail Marketing
Trainline
Print Media
Creative Marketing Strategies
Customer Retention
Data-Led Marketing
Easyjet
World Vision
Weight Watchers
Customer Engagement
Number 7
Boots UK
Data-Driven Marketing
Formula 1
Manchester United

Welcome to Mail Unleashed. Hosted by marketing legend and Vice Chairman at Ogilvy UK Rory Sutherland, this series goes in-depth with some of the world’s top marketing greats about their experiences with the hugely effective marketing channel, direct mail. Mail Unleashed is brought to you by Marketreach, champions of mail media. We help brands and agencies unleash the magic of mail.

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Artwork for Mail Unleashed with Rory Sutherland

Latest Episodes

Is mail the key to building and maintaining strong customer relationships?

In this episode of Mail Unleashed, former Group Membership & Loyalty Director at the AA, Natalie Milner, shares insights from her career, as she and Rory Sutherland sit down... more

What is a super touchpoint and why are they so powerful? In this episode, Rory Sutherland is joined by Senior Vice President at System1, Andrew Tindall.

As an effectiveness pro, Andrew knows that mail does not only drive sales, but it also grabs at... more

Does AI have the potential to supercharge direct mail and improve results? Yes, it does, and you’ll find out why in this Mail Unleashed episode with Luke Whitehorn, Marketing Director at Domestic & General.

Throughout this episode, Luke joins Rory t... more

Why would a digital giant like Google use direct mail when their entire world is online?

In this episode of Mail Unleashed, Nishma Patel Robb, Founder & CEO of The Glittersphere, explains how brands can avoid becoming one dimensional with mail.

T... more

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Recent Guests

Andrew Tindall
Senior Vice President at System1
System1
Episode: Ep 10: Mail is a ‘super touchpoint’ with Andrew Tindall
Luke Whitehorn
Marketing Director at Domestic & General with over a decade of experience in customer experience and marketing.
Domestic & General
Episode: Ep 9: How AI powers direct mail to drive results with Luke Whitehorn
Nishma Patel Robb
Director of Brand and Reputation at Google and founder of The Glittersphere
The Glittersphere
Episode: Ep 8: Tangible mail: the key to unlocking digital brand growth
Jo McClintock
VP of Marketing and Brand for Trainline, with previous experience at Screwfix and Moonpig.
Trainline
Episode: Ep 7: From Screwfix to Trainline: Jo McClintock on growing brands with mail
Jack Gallon
Creative Director at NBA Stack
NBA Stack
Episode: Ep 6: Focus on creativity to grab attention and spark engagement with ECD Jack Gallon
Seema Kumari
Chair of the PPA subscription committee and head of subscriptions and direct marketing for Hearst Publications
Hearst Publications
Episode: Ep 5: Mix mail and digital media for best results with Seema Kumari
Ellie Norman
Former Chief Marketing Officer globally for Formula 1 and currently Chief Communications Officer for Manchester United.
Manchester United
Episode: Ep 4: Why marketers are turning to mail to deliver cut-through with Ellie Norman
Pete Markey
Former Chief Marketing Officer at Boots
Boots UK
Episode: Ep 3: Create impactful campaigns fueled by data with former Boots CMO, Pete Markey
Tony Miller
Chief Marketing Officer at Weight Watchers, previously head of CRM at Disney.
Weight Watchers
Episode: Ep 2: Boost retention and drive digital transformation with Tony Miller

Host

Rory Sutherland
Host known for engaging discussions with marketing experts on the effectiveness of direct mail.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

Ep 9: How AI powers direct mail to drive results with Luke Whitehorn
Q: What excites you, what frightens you, particularly in the field of technology and indeed in the potential for AI to generate physical communications, not only digital ones?
AI can potentially unlock new opportunities in direct mail through propensity modeling, testing creatives, and creating proper attribution models.

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Listeners per Episode
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Frequently Asked Questions About Mail Unleashed with Rory Sutherland

What is Mail Unleashed with Rory Sutherland about and what kind of topics does it cover?

The discussions center around the effectiveness and strategic use of direct mail marketing, exploring its potential to forge emotional connections and trust with customers. Notable guests from various industries share their experiences and insights on how direct mail can complement digital marketing strategies, engage consumers in tangible ways, and contribute to brand growth. Unique elements include in-depth conversations about data-driven marketing, the neuroscience of consumer behavior, and innovative creative strategies for direct mail campaigns. This podcast is particularly appealing to marketers and business professionals looking for fresh perspectives on traditional marketing methodologies in a digital world.

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How many listeners does Mail Unleashed with Rory Sutherland get?

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Which podcasts are similar to Mail Unleashed with Rory Sutherland?

These podcasts share a similar audience with Mail Unleashed with Rory Sutherland:

1. HUNGRY.
2. IEA Podcast
3. Uncensored CMO
4. The Room Where It Happened
5. Nudge

How many episodes of Mail Unleashed with Rory Sutherland are there?

Mail Unleashed with Rory Sutherland launched 4 months ago and published 11 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Mail Unleashed with Rory Sutherland?

Recent guests on Mail Unleashed with Rory Sutherland include:

1. Andrew Tindall
2. Luke Whitehorn
3. Nishma Patel Robb
4. Jo McClintock
5. Jack Gallon
6. Seema Kumari
7. Ellie Norman
8. Pete Markey

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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