
Welcome to Mail Unleashed. Hosted by marketing legend and Vice Chairman at Ogilvy UK Rory Sutherland, this series goes in-depth with some of the world’s top marketing greats about their experiences with the hugely effective marketing channel, direct mail. Mail Unleashed is brought to you by Marketreach, champions of mail media. We help brands and agencies unleash the magic of mail.
| Publishes | Twice monthly | Episodes | 21 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||

What happens when Rory Sutherland is joined by Andrew Tindall (System1), Claire Sadler (British Heart Foundation) and Kate Mackie (EY) to discuss the future of marketing?
For the first ever Mail Unleashed LIVE, recorded at Cannes Lions, our panel co... more
In a world where 75–80% of ad spend is digital, why is Digital Strategy Director at the7stars, Jonny Harrison, making the case for direct mail?
That’s because he’s seen how it wins the attention economy. For episode 20 of Mail Unleashed, Jonny has j... more
Not every impression is equal. So, what makes mail different from a digital impression?
In this episode of Mail Unleashed, JICMAIL’s Director of Data Leadership, Ian Gibbs, joins Rory Sutherland to discuss why mail demands attention that lasts long... more
How can you build trust with your customers without physical stores or a tangible product?
In this episode of Mail Unleashed, Sayed Hajamaideen, Head of Brand & Marketing at SMARTY Mobile, sits down with our seasoned host Rory Sutherland to discuss... more
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Mail Unleashed centers on the enduring value and effectiveness of direct mail within modern marketing. Episodes explore how physical mail can complement digital efforts, enhance trust, and deliver durable attention, often through data-driven targeting, personalization, and cross-channel integration. Guests tend to be senior marketers, brand directors, and strategists who bring deep experience in mail, loyalty programs, media planning, and innovative uses of direct mail in sectors like banking, retail, insurance, and tech. A notable strength is the blend of strategic theory and practical case studies, with conversations often highlighting measurement, test-and-learn approaches, and the emotional or tactile impact of mail. The show frequently... more
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Mail Unleashed with Rory Sutherland launched a year ago and published 21 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Mail Unleashed with Rory Sutherland include:
1. Jonny Harrison
2. Ian Gibbs
3. Sayed Hajamaideen
4. Tash Whitmey
5. Dino Myers-Lamptey
6. Ed Birth
7. Richard Shotton
8. Margaret Jobling
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