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Good Enough Counsellors

Josephine Hughes
Private Practice
Therapy Growth Group
Social Media
Mental Health
Therapy
Therapists
Imposter Syndrome
Facebook
BACP
Artificial Intelligence
Marketing
Self-Care
Counselling
Search Engine Optimization
Networking
Marketing For Therapists
Counseling
Therapist Marketing
ADHD
Neurodiversity

Do you feel overwhelmed when you look around and see what other counsellors and psychotherapists are doing in private practice? Does it leave you wondering whether you’ll ever be able to build a sustainable counselling practice of your own? The truth is, while there are lots of marketing strategies out there for therapists (which I’ll talk about), the most important thing is getting started and st... more

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Latest Episodes

Starting private practice can feel daunting, especially if you're wondering whether you're experienced enough, whether clients will ever find you, or whether you're making the right decision.

In this episode, I talk to counsellor Katrina Johnson, wh... more

YouTube

When you're trying to grow your counselling private practice, it's tempting to think you have to be the best to be successful. But maybe that belief is holding you back.

In this episode, I explore an online trend of defining your service by comparin... more

YouTube

Many therapists have been telling me that enquiries have slowed down. Some wonder whether it's the cost of living, while others are worried that AI has changed the way clients search for a therapist online.

In this episode, I'm joined once again by ... more

YouTube

Your therapy website is one of the most important tools for attracting clients to your private practice. In this episode, website specialist Daragh MacLoughlin from WebHealer explains why GDPR, privacy policies and cookie notices aren't just about le... more

YouTube

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Recent Guests

Daragh MacLoughlin
From WebHealer, discussed GDPR, website policies, and AI impacts on search
WebHealer
Episode: Has AI Changed How Clients Find Therapists?
Louise Lucas
Autistic clinician and author; neurodivergent therapist and educator
Author of A Therapeutic Workbook for Supporting the Wellbeing of Neurodivergent Clients
Episode: Neuro-Affirming Practice with Louise Lucas
Ken Kelly
Co-founder of Counselling Tutor; founder of AI Expert Reference Group in Counselling and Psychotherapy
Counselling Tutor; AI Expert Reference Group in Counselling and Psychotherapy
Episode: Will AI Replace Therapists? With Ken Kelly
Uruj Anjum
Genetic counsellor turned psychotherapist, founder of Saina Therapy
Saina Therapy
Episode: Genetics, Grief and Therapy with Uruj Anjum
Annie Jones
Specializes in social media marketing for small businesses
Rayleigh Marketing
Episode: Using Facebook to Promote Your Private Practice with Annie Jones
Yasmin Shaheen-Zaffar
Neurodivergent counsellor who uses creative expression in sessions; founder of Watoto Play
Watoto Play
Episode: Working Creatively with Therapy Clients with Yasmin Shaheen-Zaffar
Josiah Twiselton
Integrative counsellor, founder of Offbeat Therapy
Offbeat Therapy
Episode: Are You Ready to Work With Trans Clients? With Josiah Twiselton
Vicky Jackson
Website designer and creative marketer
TukTuk Creative Marketing
Episode: Getting Found without the Perfect Website - with Vicky Jackson
Kel O'Neill
Speaker on social media effects on young people and eating disorders
Place To Be (guest at conference)
Episode: Therapists, Books, Minecraft and More

Host

Josephine Hughes
Counsellor and creator of Therapy Growth Group, Host of Good Enough Counsellors

Reviews

4.9 out of 5 stars from 34 ratings
  • Finding your Niche

    Julie and Josephine this podcast was so inspiring, thank you so much both of you.

    Apple Podcasts
    5
    Dolly La la
    United Kingdom2 months ago
  • Counselling, humaning and entertaining!

    I love Josephine’s approach to each episode. She’s always considering what her counselling audience might gain from the conversation while keeping it interesting, engaging and sometimes humorous. Would highly recommend a listen and appearing as a guest if you get the opportunity.

    For me it was a lovely experience to discuss ADHD, Mindfulness and the combination with CBT therapy with the intention to offer others ways to incorporate the learning from all these elements into their therapy practic... more

    Apple Podcasts
    5
    Liezl Laidlaw
    United Kingdoma year ago
  • Really helpful podcast

    Very interesting and helpful information, it gives lots of hints and tips for starting up. The interviews with other counsellors provide lots of real life experience.

    Apple Podcasts
    5
    Ready Mum
    United Kingdom2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Content balances marketing psychology with ethical, client-centered approaches.
Guests bring real-world experience and actionable tips for growing a practice.
Polished host with thoughtful, practical guidance for practitioners.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Has AI Changed How Clients Find Therapists?
Q: Have you noticed inquiries slowing down and what patterns are you seeing across therapist websites?
Yes, inquiries have fluctuated; some therapists see a drop while others maintain or even increase inquiries when their sites clearly demonstrate usefulness and a strong understanding of their niche. The key is to shift from relying on search rankings to delivering real value and clear pathways for potential clients.
The Myth of the Perfect Therapist with Samantha Lee
Q: What was a turning point in how you approached content and marketing for your practice?
Shifting from professional, polished posts to authentic, personal content—like sharing poetry and true feelings—helped me connect with people and build a supportive community.
The Myth of the Perfect Therapist with Samantha Lee
Q: Looking back, what did you want to work on when you first started collaborating with Jo?
You wanted direction and accountability, and I needed someone to help me translate my ideas into actionable steps, which gradually helped me structure a private practice.
Will AI Replace Therapists? With Ken Kelly
Q: What should a therapist do if a client brings AI into sessions or uses it between sessions?
Therapists should have clear contracts and informed consent about AI use, discuss potential risks and limitations, and maintain safety protocols and human oversight, recognizing that AI cannot replace relational depth.
Will AI Replace Therapists? With Ken Kelly
Q: How should therapists approach AI to avoid sounding generic in their professional voice?
Therapists should craft an authentic, unique professional voice by exploring their own voice through exercises like reverse interviewing, ensuring that AI amplifies their genuine perspective rather than echoing generic marketing language.

Audience Metrics

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Frequently Asked Questions About Good Enough Counsellors

What is Good Enough Counsellors about and what kind of topics does it cover?

This show serves as a practical guide for counsellors and psychotherapists in private practice, focusing on getting started, staying visible, and growing ethically and sustainably. Episodes cover private practice basics, niche identification, authentic marketing, social media, and community-building, with a strong emphasis on real-world experiences, humility, and inclusivity. Guests often bring lived professional experience—from private practice founders to therapists who navigate specialization, trauma-informed work, and mindfulness or neurodivergence—and offer actionable tips for attracting clients, reducing burnout, and maintaining integrity in marketing. A notable strength is the host's emphasis on practical, human-centered approaches o... more

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Which podcasts are similar to Good Enough Counsellors?

These podcasts share a similar audience with Good Enough Counsellors:

1. Therapy Works
2. Dial Emma
3. Begin Again with Davina McCall
4. How To Fail With Elizabeth Day
5. Age Better with Liz Earle

How many episodes of Good Enough Counsellors are there?

Good Enough Counsellors launched 2 years ago and published 127 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Good Enough Counsellors?

Recent guests on Good Enough Counsellors include:

1. Daragh MacLoughlin
2. Louise Lucas
3. Ken Kelly
4. Uruj Anjum
5. Annie Jones
6. Yasmin Shaheen-Zaffar
7. Josiah Twiselton
8. Vicky Jackson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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