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Good Enough Counsellors

Josephine Hughes
Private Practice
Therapy Growth Group
Social Media
Mental Health
Therapy
Imposter Syndrome
Facebook
Therapists
BACP
Artificial Intelligence
Marketing
Self-Care
Counselling
Search Engine Optimization
Networking
Marketing For Therapists
Counseling
ADHD
Neurodiversity
Social Media Marketing

Do you feel overwhelmed when you look around and see what other counsellors and psychotherapists are doing in private practice? Does it leave you wondering whether you’ll ever be able to build a sustainable counselling practice of your own? The truth is, while there are lots of marketing strategies out there for therapists (which I’ll talk about), the most important thing is getting started and st... more

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Latest Episodes

Your therapy website is one of the most important tools for attracting clients to your private practice. In this episode, website specialist Daragh MacLoughlin from WebHealer explains why GDPR, privacy policies and cookie notices aren't just about le... more

YouTube

Do you worry that potential clients will forget about you if you stop posting on social media?

Summer holidays can often bring an added layer of pressure. Should you schedule posts while you're away? Is it OK to disappear for a couple of weeks? And ... more

YouTube

What does a neuro-affirming practice look like in the therapy room?

As awareness of neurodivergence grows, many therapists want to work in ways that better support their neurodivergent clients. But moving beyond theory and knowing how to apply neuro... more

YouTube

You spend years working towards a qualification. But after the structure of assignments and placements - and the company of tutors and fellow students - comes to an end, it can leave you wondering what comes next.

Should you look for employment, sta... more

YouTube

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Recent Guests

Ken Kelly
Co-founder of Counselling Tutor; founder of AI Expert Reference Group in Counselling and Psychotherapy
Counselling Tutor; AI Expert Reference Group in Counselling and Psychotherapy
Episode: Will AI Replace Therapists? With Ken Kelly
Uruj Anjum
Genetic counsellor turned psychotherapist, founder of Saina Therapy
Saina Therapy
Episode: Genetics, Grief and Therapy with Uruj Anjum
Annie Jones
Specializes in social media marketing for small businesses
Rayleigh Marketing
Episode: Using Facebook to Promote Your Private Practice with Annie Jones
Yasmin Shaheen-Zaffar
Neurodivergent counsellor who uses creative expression in sessions; founder of Watoto Play
Watoto Play
Episode: Working Creatively with Therapy Clients with Yasmin Shaheen-Zaffar
Josiah Twiselton
Integrative counsellor, founder of Offbeat Therapy
Offbeat Therapy
Episode: Are You Ready to Work With Trans Clients? With Josiah Twiselton
Vicky Jackson
Website designer and creative marketer
TukTuk Creative Marketing
Episode: Getting Found without the Perfect Website - with Vicky Jackson
Kel O'Neill
Speaker on social media effects on young people and eating disorders
Place To Be (guest at conference)
Episode: Therapists, Books, Minecraft and More
Kelly Swain Cooper
Head of clinical curriculum at Place To Be
Place To Be
Episode: Therapists, Books, Minecraft and More
Ellie Finch
Creator of Playmode Academy, training in using creative digital tools in therapy
Playmode Academy
Episode: Therapists, Books, Minecraft and More

Host

Josephine Hughes
Counsellor and creator of Therapy Growth Group, Host of Good Enough Counsellors

Reviews

4.9 out of 5 stars from 34 ratings
  • Finding your Niche

    Julie and Josephine this podcast was so inspiring, thank you so much both of you.

    Apple Podcasts
    5
    Dolly La la
    United Kingdom2 months ago
  • Counselling, humaning and entertaining!

    I love Josephine’s approach to each episode. She’s always considering what her counselling audience might gain from the conversation while keeping it interesting, engaging and sometimes humorous. Would highly recommend a listen and appearing as a guest if you get the opportunity.

    For me it was a lovely experience to discuss ADHD, Mindfulness and the combination with CBT therapy with the intention to offer others ways to incorporate the learning from all these elements into their therapy practic... more

    Apple Podcasts
    5
    Liezl Laidlaw
    United Kingdoma year ago
  • Really helpful podcast

    Very interesting and helpful information, it gives lots of hints and tips for starting up. The interviews with other counsellors provide lots of real life experience.

    Apple Podcasts
    5
    Ready Mum
    United Kingdom2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Content balances marketing psychology with ethical, client-centered approaches.
Guests bring real-world experience and actionable tips for growing a practice.
Polished host with thoughtful, practical guidance for practitioners.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The Myth of the Perfect Therapist with Samantha Lee
Q: What was a turning point in how you approached content and marketing for your practice?
Shifting from professional, polished posts to authentic, personal content—like sharing poetry and true feelings—helped me connect with people and build a supportive community.
The Myth of the Perfect Therapist with Samantha Lee
Q: Looking back, what did you want to work on when you first started collaborating with Jo?
You wanted direction and accountability, and I needed someone to help me translate my ideas into actionable steps, which gradually helped me structure a private practice.
Will AI Replace Therapists? With Ken Kelly
Q: What should a therapist do if a client brings AI into sessions or uses it between sessions?
Therapists should have clear contracts and informed consent about AI use, discuss potential risks and limitations, and maintain safety protocols and human oversight, recognizing that AI cannot replace relational depth.
Will AI Replace Therapists? With Ken Kelly
Q: How should therapists approach AI to avoid sounding generic in their professional voice?
Therapists should craft an authentic, unique professional voice by exploring their own voice through exercises like reverse interviewing, ensuring that AI amplifies their genuine perspective rather than echoing generic marketing language.
Will AI Replace Therapists? With Ken Kelly
Q: What do you think are the most useful applications of AI for therapists in private practice?
AI can assist with triage, assessment support, policy development, note-taking, scheduling, and content creation, but it should not replace the core human relationship; tools must be purpose-built or used with strict governance and ethical considerations to protect clients.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About Good Enough Counsellors

What is Good Enough Counsellors about and what kind of topics does it cover?

This show serves as a practical guide for counsellors and psychotherapists in private practice, focusing on getting started, staying visible, and growing ethically and sustainably. Episodes cover private practice basics, niche identification, authentic marketing, social media, and community-building, with a strong emphasis on real-world experiences, humility, and inclusivity. Guests often bring lived professional experience—from private practice founders to therapists who navigate specialization, trauma-informed work, and mindfulness or neurodivergence—and offer actionable tips for attracting clients, reducing burnout, and maintaining integrity in marketing. A notable strength is the host's emphasis on practical, human-centered approaches o... more

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Which podcasts are similar to Good Enough Counsellors?

These podcasts share a similar audience with Good Enough Counsellors:

1. Counselling Tutor podcast
2. Therapy Works
3. Begin Again with Davina McCall
4. Dial Emma
5. Happy Place

How many episodes of Good Enough Counsellors are there?

Good Enough Counsellors launched 2 years ago and published 124 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Good Enough Counsellors?

Recent guests on Good Enough Counsellors include:

1. Ken Kelly
2. Uruj Anjum
3. Annie Jones
4. Yasmin Shaheen-Zaffar
5. Josiah Twiselton
6. Vicky Jackson
7. Kel O'Neill
8. Kelly Swain Cooper

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