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Good Enough Counsellors

Josephine Hughes
Private Practice
Therapy Growth Group
Social Media
Mental Health
Therapy
Therapists
Facebook
Imposter Syndrome
BACP
Artificial Intelligence
Marketing
Self-Care
Counselling
Search Engine Optimization
Networking
Marketing For Therapists
Counseling
Therapist Marketing
ADHD
Neurodiversity

Do you feel overwhelmed when you look around and see what other counsellors and psychotherapists are doing in private practice? Does it leave you wondering whether you’ll ever be able to build a sustainable counselling practice of your own? The truth is, while there are lots of marketing strategies out there for therapists (which I’ll talk about), the most important thing is getting started and st... more

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Latest Episodes

Have you ever decided not to tell someone about your private practice because you've assumed they won't be interested?

Or perhaps hesitated because you think people won't be able to afford your fees?

As therapists we can often tell ourselves that p... more

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Attracting therapy clients isn't just about having a great profile. Before someone books with you, they go through a series of decisions, and understanding that journey can completely change how you try to attract clients.

In this episode, I'm joine... more

YouTube

Have you ever caught yourself saying, "I'm probably just overthinking it"?

That's exactly what I said in a recent supervision session. My supervisor responded with a simple question:

"Are you overthinking - or are you diminishing your feelings?"

T... more

YouTube

As a therapist, have you ever sat down to write a social media post and wondered what on earth to say? Or even, not started a social media page because you don't know what to do?

It's easy to get caught up in the mechanics of posting, in the same wa... more

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Recent Guests

Katrina Johnson
Counsellor with 20+ years experience, private practice founder
Episode: Afraid to Start Private Practice? With Katrina Johnson
Daragh MacLoughlin
From WebHealer, developed Policy Diary for therapists
WebHealer
Episode: Could GDPR Help You Get More Therapy Clients? Why Your Therapy Website Matters
Louise Lucas
Autistic clinician and author; neurodivergent therapist and educator
Author of A Therapeutic Workbook for Supporting the Wellbeing of Neurodivergent Clients
Episode: Neuro-Affirming Practice with Louise Lucas
Ken Kelly
Co-founder of Counselling Tutor; founder of AI Expert Reference Group in Counselling and Psychotherapy
Counselling Tutor; AI Expert Reference Group in Counselling and Psychotherapy
Episode: Will AI Replace Therapists? With Ken Kelly
Uruj Anjum
Genetic counsellor turned psychotherapist, founder of Saina Therapy
Saina Therapy
Episode: Genetics, Grief and Therapy with Uruj Anjum
Annie Jones
Specializes in social media marketing for small businesses
Rayleigh Marketing
Episode: Using Facebook to Promote Your Private Practice with Annie Jones
Yasmin Shaheen-Zaffar
Neurodivergent counsellor who uses creative expression in sessions; founder of Watoto Play
Watoto Play
Episode: Working Creatively with Therapy Clients with Yasmin Shaheen-Zaffar
Josiah Twiselton
Integrative counsellor, founder of Offbeat Therapy
Offbeat Therapy
Episode: Are You Ready to Work With Trans Clients? With Josiah Twiselton
Vicky Jackson
Website designer and creative marketer
TukTuk Creative Marketing
Episode: Getting Found without the Perfect Website - with Vicky Jackson

Host

Josephine Hughes
Host and counsellor; facilitator of interviews; associated with therapy-focused community initiatives.

Reviews

4.9 out of 5 stars from 34 ratings
  • Finding your Niche

    Julie and Josephine this podcast was so inspiring, thank you so much both of you.

    Apple Podcasts
    5
    Dolly La la
    United Kingdom3 months ago
  • Counselling, humaning and entertaining!

    I love Josephine’s approach to each episode. She’s always considering what her counselling audience might gain from the conversation while keeping it interesting, engaging and sometimes humorous. Would highly recommend a listen and appearing as a guest if you get the opportunity.

    For me it was a lovely experience to discuss ADHD, Mindfulness and the combination with CBT therapy with the intention to offer others ways to incorporate the learning from all these elements into their therapy practic... more

    Apple Podcasts
    5
    Liezl Laidlaw
    United Kingdoma year ago
  • Really helpful podcast

    Very interesting and helpful information, it gives lots of hints and tips for starting up. The interviews with other counsellors provide lots of real life experience.

    Apple Podcasts
    5
    Ready Mum
    United Kingdom2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Appealing blend of practical marketing tips and ethical considerations.
Insightful, actionable guidance for growing a private practice.
Hosts bring warmth and real-world experience that translates into usable advice.
Guests offer diverse perspectives from AI to GDPR that feel relevant to therapists.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Has AI Changed How Clients Find Therapists?
Q: Have you noticed inquiries slowing down and what patterns are you seeing across therapist websites?
Yes, inquiries have fluctuated; some therapists see a drop while others maintain or even increase inquiries when their sites clearly demonstrate usefulness and a strong understanding of their niche. The key is to shift from relying on search rankings to delivering real value and clear pathways for potential clients.
The Myth of the Perfect Therapist with Samantha Lee
Q: What was a turning point in how you approached content and marketing for your practice?
Shifting from professional, polished posts to authentic, personal content—like sharing poetry and true feelings—helped me connect with people and build a supportive community.
The Myth of the Perfect Therapist with Samantha Lee
Q: Looking back, what did you want to work on when you first started collaborating with Jo?
You wanted direction and accountability, and I needed someone to help me translate my ideas into actionable steps, which gradually helped me structure a private practice.
Will AI Replace Therapists? With Ken Kelly
Q: What should a therapist do if a client brings AI into sessions or uses it between sessions?
Therapists should have clear contracts and informed consent about AI use, discuss potential risks and limitations, and maintain safety protocols and human oversight, recognizing that AI cannot replace relational depth.
Will AI Replace Therapists? With Ken Kelly
Q: How should therapists approach AI to avoid sounding generic in their professional voice?
Therapists should craft an authentic, unique professional voice by exploring their own voice through exercises like reverse interviewing, ensuring that AI amplifies their genuine perspective rather than echoing generic marketing language.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Good Enough Counsellors

What is Good Enough Counsellors about and what kind of topics does it cover?

A practical, practitioner-focused show that helps UK counsellors and psychotherapists grow sustainable private practices. Episodes center on getting started, staying visible, and marketing with authenticity, while prioritizing ethics and work-life balance. Guests range from private-practice founders to specialists in AI, GDPR, neurodivergence, and creative therapies, offering concrete, repeatable tactics rather than hype. The program stands out for its supportive community angle (Therapy Growth Group) and emphasis on realistic, non-glamorous paths to client growth and professional confidence.

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How many listeners does Good Enough Counsellors get?

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How many subscribers and views does Good Enough Counsellors have?

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Which podcasts are similar to Good Enough Counsellors?

These podcasts share a similar audience with Good Enough Counsellors:

1. Therapy Works
2. How To Fail With Elizabeth Day
3. Happy Place
4. Complex with Kimberley Wilson
5. The Affair…with Anna Williamson

How many episodes of Good Enough Counsellors are there?

Good Enough Counsellors launched 3 years ago and published 131 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Good Enough Counsellors?

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What guests have appeared on Good Enough Counsellors?

Recent guests on Good Enough Counsellors include:

1. Katrina Johnson
2. Daragh MacLoughlin
3. Louise Lucas
4. Ken Kelly
5. Uruj Anjum
6. Annie Jones
7. Yasmin Shaheen-Zaffar
8. Josiah Twiselton

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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