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Welcome to Proof of Concept, the official podcast of The Tasting Alliance — the team behind the world’s most prestigious spirits competitions, including the San Francisco World Spirits Competition, New York World Spirits Competition, Asia World Spirits Competition, and Latin America World Spirits Competition. Hosted by Toby Blue, Chairman and Chief Operating Officer of The Tasting Alliance and lon... more

PublishesTwice monthlyEpisodes20Founded9 months ago
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FoodArtsSociety & Culture

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Artwork for Proof of Concept

Latest Episodes

Every medal starts with a judge, a glass, and no idea what’s in it. This special roundtable brings seven judges together to walk through what’s actually going through their heads at the table — how they approach a flight, what separates a good spirit... more

Before they ever worked a competition, Brigid Green and Robbin Green Yeh were shoppers like everyone else — noticing the medals on bottles and taking them as a reasonable bet. Years of volunteering at The Tasting Alliance competitions changed what th... more

Maddee McDowell, Executive Vice President of The Tasting Alliance, has spent years helping build what grew out of a single competition and keeps it running at a scale Anthony Dias Blue’s original San Francisco International Wine Competition could o... more

Molly Horn spends her days watching what people actually buy. As Head of Mixology, Spirits Education, and Celebrity Events at Total Wine & More, she knows what pulls someone toward one bottle over the twenty next to it — label, price, word of mouth, ... more

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5.0 out of 5 stars from 7 ratings
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    Iconic brand launching what’s sure to be an iconic podcast.

    Apple Podcasts
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    United States8 months ago

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Proof of Concept launched 9 months ago and published 20 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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